AD DESIGNS
The N2 Company
In this internship role, I was tasked with crafting visually engaging print advertisements tailored to meet the needs of local clientele. Collaboration was central to the position, involving active participation in weekly and monthly Zoom meetings, and maintaining effective communication and coordination with the creative team via Slack. Utilizing Adobe Suite within a virtual machine environment, I touched an average of 21 ads per day, ensuring alignment with brand guidelines and enhancing the overall visual aesthetic of N2’s publications.
ALBUM COVER & WEBSITE
The Grand Collective
This project for the 2023 release, “Fully Known,” a student-driven worship album, seeks to embody the serene tones of its music. With songs composed by different student-artists, the design was to be explored typographically, photographically, and illustratively, reflecting the collaborative spirit and creative diversity of the project. Ultimately, my design serves as a visual invitation for listeners to delve into the heartfelt melodies and themes encapsulated within the album.
RE-BRANDING & SHOWCASE
Papago Hive Honey
This project updated the brand’s image and packaging to compete with toptier rivals while maintaining its Arizona heritage. Tasks included revamping the logo, designing three unified honey packaging concepts, and crafting posters. I also developed an eye-catching trade show booth and branded merchandise to resonate with the target demographic. By supporting the client’s objectives of introducing new flavors and re-branding, our goal was to boost community engagement, loyalty, and market visibility.
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PHOTOGRAPHY
Product and portrait photography resonate deeply with my design eye. I am drawn towards composition, color theory, typography, and visual storytelling. Additionally, I like to use Photoshop and Lightroom to aid in post-processing, enhancing the final result. To further develop my photography skills, I prioritize regular practice and experiment with editing. Through these efforts, I aim to create visually compelling images that reflect my unique perspective and creativity.
Niki Wehner
SOCIAL MEDIA CAMPAIGN
Incline Dog Food Co.
This campaign for Incline Dog Food Co. focused on visually communicating their mission and values. Along with a vibrant style guide, I designed their website landing page, which educates visitors on the importance of fresh, nutrient-rich meals for dogs. Additionally, I used the social media platforms Instagram, Facebook, Snapchat, and TikTok to express their peppy personality and commitment to pet health. I also crafted visually appealing email layouts and authored a blog post addressing common misconceptions about pet nutrition, showcasing how Incline’s products tackle these concerns.
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RE-BRANDING & TRUCK DESIGN
Hot Diggity Dog
The food truck Hot Diggity Dog underwent a complete brand update to expand its menu offerings beyond hot dogs. My job was to create a vibrant and playful logo that highlighted the newly diverse menu, moving away from a basic hot dog illustration. Alongside this, I designed product packaging, and updated the food truck’s exterior design. My goal was to refresh Hot Diggity Dog’s visual identity to attract a wider audience and stand out in Phoenix’s competitive food truck industry.
PACKAGING & LOGO RE-DESIGN
In this project I challenged myself to see if I could make Ghirardelli, America’s oldest chocolatier, stand out in the evergrowing competitive market with a complete redesign. The aim was to balance a contemporary and luxury feel while appealing to middle-class Americans and Europeans aged 25 to 34. Deliverables included creating a new logo and redesigning their classic milk chocolate bar packaging to elevate the brand’s image and generate excitement among consumers.
Ghirardelli Chocolate Company
EVENT BRANDING
This project included an emblem logo for the event with a tone that’s happy, comforting, and inspirational. The logo’s creation was crucial to promoting brand awareness, fostering customer loyalty, and providing networking opportunities for the brand. Additionally, I developed merchandise designs and advertisements to further promote the event and enhance brand visibility. The project sought to elevate South Shore’s presence in the surfing community amidst its competitors.
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South Shore Surf Tournament
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ADVERTISING & MERCHANDISE
Elvis Presley LIVE 1969 Re-release
This project aimed to modernize Elvis Presley’s brand identity for the Gen-Z audience while still honoring his legacy. Extensive research and conceptualization went into the merchandise and advertising, which was crafted to evoke the campaign’s upbeat and bold tone. Overall, this creative exploration showed how I would reintroduce Elvis’s music and legacy to a new generation, ensuring his continued reign as “The King” in the hearts of music lovers worldwide.
