BTW
Sarah Jane is a designer and copywriter. Using visuals and/or words to convey a story is her USP.
She’s good for:*
- logos, layouts, and copywriting
- brainstorming sessions
- ghostwriting breakup texts
- hand written notes
*This is just the short-list.
She can see the forest AND the trees. Her scope goes from big picture impact down to the minute details that make the magic.
She exhibits an understanding that good solutions don’t just fall from the sky. They come from an acute understanding of the problem, followed by research, brainstorming, and iteration.
Nespresso
AD CAMPAIGN
Nespresso, an at-home espresso company, requested an ad campaign that would make the case for brewing coffee at home, as opposed to getting coffee from a coffee shop. The “Be Your Own Barista” campaign is a series of print and digital advertisements that engage the consumer through storytelling about at the reasons why being your own barista is better than purchasing coffee at a coffee shop.
Be Your Own Barista.
MAGAZINE ADS
HEADLINE: EVEN A GOOD-LOOKING BARISTA CAN MAKE BAD COFFEE.
BODY:
Baristas have a tough job, and we tip our hats to them, especially when they look this good while doing it. But when they don’t make your coffee exactly how you like, it can leave a bad taste in your mouth. Yuck. Day ruined. And he’s not even that cute now. It’s best to avoid the disappointment altogether by brewing your favorite blend at home. Exactly how you like it.
TAGLINE:
Be Your Own Barista.
INSTAGRAM POSTS
2032 PHX OLYMPICS
BRANDING & WEB DESIGN
The City of Phoenix requested an Olympic Games concept that would appeal to a global audience, while remaining true to the history and culture of Phoenix. The result is a visual identity that spotlights indigenous designs, athletes, and principles.
ELEVATE
EVENT BRANDING
Elevate is an architecture convention, held for students to learn from experts in the field. This is a weekendlong convention featuring lectures, workshops, and critique sessions to help students elevate their craft as they prepare to enter the workforce as architects and designers.
FINAL LOGO
COLORS ROUGHS
FINAL LOGO
EVENT BROCHURE
POSTERS
NIMBUS
DIGITAL MARKETING CAMPAIGN
Nimbus is a fully-online used car retailer committed to providing more convenient and less taxing carbuying experience. This campaign engages and serves a new, young female audience by fostering a sense of community, trust, and innovation. Nimbus acknowledges the negative aspects of the traditional car dealership experience and provides the solution to their consumers.
INSTAGRAM STORIES
BLOGS
Make History
VOTING CAMPAIGN
The Make History voting campaign targets young women who have never voted before. The visuals are bold and gritty, using bright red to catch the attention of the audience, and historic photos of women to remind the audience of the long line of women who came before them to fight for their right to vote.
INSTAGRAM STORY
INSTAGRAM GRID
FACEBOOK HEADER
TRADESHOW BOOTH
Stansted Airport
MODELMAKING
Foster + Partners commissioned a scaled-down physical model of the Stansted Airport. The physical model is a tactile illustration of the design and construction systems at play in the highly awarded Airport design.
Project Team: Danielle Breyton, Matthew Cullen, Connor Allison & Sarah Wentworth
EXTERIOR PERSPECTIVE
SECTION VIEW
INTERIOR VIEW 1
INTERIOR VIEW 2