Northstar Airlines 2017 Company Brand Guidlines
-Northstar Airlines Brand Guide-
Table of Contents 1. Company
4. Visual Cues
History
Typography
Vision
Moodboard
2. Logo
5. Digital Advertising
Logos
Social Advertising
Integrities
Northstar Travel
Unacceptable Use
3. Colors
Primary Colors
Secondary Colors
Š Northstar Airlines TM 2017. All Rights Reserved Northstar Airlines Headquarters 517 Eighteenth Avenue Ontario, Canada. 1954
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-Company Overview-
-Northstar Airlines Brand Guide-
History Northstar Airlines found its wings back in 1972 and set out to provide the most enjoyable flights for the lowest price. Flights to Northern America and Canada are forever influenced by this goal. Since accomplishing this, Northstar Airlines has moved forward to
Northstar Airlines Company Background
become a vacation airline that provides affordable vacation packages for those looking for a memorable vacation without the hassle of planning. Our company has a modernist personality which focuses on an approachable and friendly atmosphere, contrasting with the serious business attitudes of competing airlines
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-Company Overview-
-Northstar Airlines Brand Guide-
“You haven't seen a tree until you've seen its shadow from the sky.� -Amelia Earhart
Vision We want to give our passengers the opportunity to experience the inspirational experiences Canada has to offer through affordability and convenience. Our preplanned vacation packages allow you to spend less time worrying and more time enjoying.
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-Company Logo-
-Northstar Airlines Brand Guide-
Primary A logo is not just a pretty picture – it is the visual tie between our values and the customers we serve. For this reason, we have shaped our logo with as much care as we shaped our brand at Northstar Airlines. Our compass is designed to indicate
Company Logo
our company’s direction and passion, pointing our customers towards the vacation they deserve.
Integrities & Usage
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-Company Logo-
-Northstar Airlines Brand Guide-
Secondary Logo
Integrity The minimalism of this logo creates a very recognizable image for the viewer. Remaining the same shape as the primary logo, our secondary logo for Northstar Airlines demonstrates consistency and upholds the brand image
The logo is the face of our brand and represents our services and commitment to our customers. Ensure integrity of the logo and its variants are upheld at all times through maintaining sufficient breathing room as presented below.
for occasions where simplicity speaks.
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-Company Logo-
-Northstar Airlines Brand Guide-
Unacceptable Usage 1.
Do not tilt any aspect of the logo.
2.
Do not add effects to the logo- drop shadow,
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Do not distort the logo.
4.
Do not change the typeface or font.
s
irline ar A
hst Nort
stylized, etc.
3.
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Northstar Airlines
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Northstar Airlines
5.
Do not alter the size of the icon or typeface when used together.
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Do not alter the colors outside of guidlines.
Northstar Airlines
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Northstar Airlines
Northstar Airlines
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-Company Colors-
-Northstar Airlines Brand Guide-
Colors The colors of Northstar Airlines were inspired by the scenery of Canada and the American North. Our chosen colors of gold, teal, and dark blue stem from the Aurora Borealis, often seen in the northern skies. These colors set the scene for our
Company Colors
picturesque vacation packages and inspiring atmosphere.
Themes & Usage
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-Company Colors-
-Northstar Airlines Brand Guide-
Primary Colors 1.
CMYK 35c0m30y0k
RGB 163r227g196b
HEX a3e204
2.
CMYK 13c33m80y0k
RGB 222r171g79b
HEX ddaa4f
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2.
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4.
5.
3.
CMYK 73c51m43y17k
RGB 79r102g115b
HEX 4f6672
Secondary Colors 4.
CMYK 75c33m48yk8
RGB 69r130g128b
HEX 44872f
5.
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CMYK 26c43m90y5k
RGB 186r140g61b
HEX ba8c3d
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-Company Visuals-
-Northstar Airlines Brand Guide-
Typography 1.
Cronos Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz 1234567890!@#$%^&*?(){}[]<>;
2.
Mrs. Eaves Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvqxyz 1234567890!@#$%^&*?(){}[]<>;
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Northstar Airlineâ&#x20AC;&#x2122;s typography includes two typefaces, Cronos Pro and Mrs. Eaves Italic. These fonts were chosen to support the brand story and present information in a way that is easily understood, yet leaving a lasting impression.
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The first typeface, Cronos Pro, has an adventurous style,
though practical and easy to read. It is to be used for
headings and body copy- 48pt and 10pt respectively. It is
used across mediums, print and web.
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The second typeface, Mrs. Eaves Italic, has a slightly more
feminine look to soften the brand image. It is used for
subheads and captions- 24pt and 14pt respectively.
This typeface is also used across print and web mediums.
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-Company Visuals-
-Northstar Airlines Brand Guide-
Company Visuals Environment & Products
Northstar Airlines
“Gliders, sailplanes, they are wonderful flying machines. It’s the closest you can come to being a bird.” -Neil Armstrong
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-Northstar Airlines Brand Guide-
Mood Board These visuals are the influence to our branding image, which draws inspiration from the color, feeling, and meaning. From the history and ingenuity of the Canadian culture, to the colors of nature and its wildlife, our branding pays respects to the land of Canada and its people.
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-Company Visuals-
-Northstar Airlines Brand Guide-
Travel in comfort
We strive to create an environment that encompasses the comforts of home, while still inspiring the excitment of a new adventure. From our onsight coffee shop, plush seating, and gorgeous views, our atmosphere is content and exciting.
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-Company Visuals-
-Northstar Airlines Brand Guide-
Packaging
G N I RD ASS
A P Northstar Airlines O B Boarding Pass
r a t ths
r o N ines Airl
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Flight: 1452AG Gate: 7A
G Date: 26 AUG 52A t: 14 AM Time: h06:30 Flig : 7A e Gat UG Start: Phoenix, 6 AAZ AM e: 2 CAN t End: Ontario, 30 a : D : 06 Z Seat: 1BTime ix, A oen , CAN h P : t io Star Ontar : End : 1B t Sea
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2AG 145 ht: g i l F A e: 7 Gat UG 6A e: 2 :30 AM t a D e: 06 Z im TFlight: ix, A 1452AG oen , CAN h P Gate:ar7A t: io St Ontar : End : 1B Date:S26 eatAUG â&#x20AC;&#x2DC;17 Time: 06:30 AM
Northstar Airlines
Start: Phoenix, AZ End: Ontario, CAN Seat: 1B
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-Northstar Airlines Brand Guide-
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-Company Visuals-
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-Company Visuals-
-Northstar Airlines Brand Guide-
We give our customers the vacation treatment. Each of our planes offer an on-board coffee bar which provides drinks, pastries, sandwiches and more. Available pillows, blankets, and personal screens allows for a relaxing flight. A mini vacation in itself!
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-Northstar Airlines Brand Guide-
-Company Visuals-
Other Mockups
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-Digital Advertising-
-Northstar Airlines Brand Guide-
Impression Advertisements are often the very first connection between brand and the consumer. Thus, they must embody the experience of Northstar Airlines, engaging viewers quickly and creating a lasting impression. The ads showcase various
Digital Advertising
Adventure Packages with captivating imagery and relevant content, allowing viewers a look into the adventure that awaits with Northstar Airlines.
Media & Applications
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-Digital Advertising-
-Northstar Airlines Brand Guide-
https://northstar.com/signup/09grh
Landing Page
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-Digital Advertising-
-Northstar Airlines Brand Guide-
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-Northstar Airlines Brand Guide-
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-Digital Advertising-
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-Digital Advertising-
-Northstar Airlines Brand Guide-
Northstar Travel
Travel App
Walk through the streets of Toronto and learn the history with Northstar Travel, the augmented-reality app that is free to those who travel with Northstar Airlines. traveling the unique sites of Canada is made easy through features such as Budgeting, Discovering, and more!
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-Northstar Airlines Brand Guide-
FIND YOUR ADVENTURE
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