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[IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
PHONE /
[41 5 ] 5 2 7 7 7 8 8
EMAIL /
g e j i n g 8 9 10 9 @ g m a i l . c o m
WE B SI TE /
w w w. j i n g g e d e s i g n . c o m
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UI DESIGNER /
]
GR APHIC DESIGNER /
[ 00 / 09 _
JING GE
C HAPTER /
S E L E CTE D WO RKS /
[ 01 / 09 _ ] >>
[IN] CON NEC TION
<< [ 01 / 09 _ ]
JING GE
S E L E C T E D WO R K /
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[IN] C O N N EC T I O N / MFA P O R T F O L I O
ABOU T /
A d e s i g n e r i s a l w a y s f i n d i n g t h e i n v i s i b l e co n n e c t i o n s b e t w e e n connected or unconnected things. The process of design always begins with some kind of connec tion, reac tion, idea or recollec tion of personal experience. As a designer we use our abilit y to find those invisible connec tions to synthesize and transform our personal experiences into collective collec tion, we make ever y thing in connec tion. A s a d e s i g n e r, I a l w a y s s e e t h i n g s f r o m d i f f e r e n t p e r s p e c t i v e s to find those connec tions. I believe that the beaut y of design is how we interpret great ideas and make them resonate with people. I Let my design speak on it own and communicate for me. Here are selec ted work s that I produced in my master 's program. These designs are a collec tion of my past learning experiences and memories. All these instances have connec ted my consciousness into design. I Hope you enjoy this v i s u a l j o u r n e y.
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C HAPTER /
[ 00 / 09 _
]
5
[IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
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]
[ 06 / 09 ] >> MARY K AY BR AND
[MIS ]CELAN EOU S
MARTHA STEWART
GUIDELINES
LIVING MAGAZINE
PAGE / 008 >> 033
PAGE / 122 >> 137
[ 02 / 09 ] >> [ UN] CLA R I TY /
[ 00 / 09 _
[ 01 / 09 ] >> [ E M ] POWE R M E NT /
C HAPTER /
[CO] N TE NT
[ 07 / 09 ] >> ON THE MARGINS OF
[FOR]MU LAT ION /
THE MUNDANE
SNAPRECIPE PAGE / 138 >> 151
PAGE / 034 >> 065
[ 03 / 09 ] >> [ UN] DE R STA ND /
[ 08 / 09 ] >> NCLD REBR ANDING
[FRE]S H EN /
PAGE / 066 >> 091
[ 04 / 09 ] >> [ UN] COOKE D /
PAGE / 152 >> 165
[ 09 / 09 ] >> AG. FERR ARI
[N ON ]TOXIC /
MFA THESIS /
RE-BR ANDING
BEAUX
PAGE / 092 >> 109
PAGE / 166 >> 205
[ 05 / 09 ] >> [ I N] DI STI NCT /
CAFE COLE
MILLENNIUM SERIES BOOK COVER PAGE / 110 >> 121
008 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
YEAR /
Fa l l 2 0 16
DURATION /
1 5 We e k s
COLORS / CATEGORY /
x _Identit y __ x _We b s i t e __
_ _ _UI/UX _ _ _Photography _ _ _Illustration _ _ _Packaging
M A R Y K AY B R A N D G U I D E L I N E S
x _Print __
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Hunter Wimmer
[ E M ] P OW E R M E N T /
The Nature of Identit y
INSTRUCTOR /
]
COURSE /
[ 01 / 09 _
Mar y Kay Brand Guidelines
C HAPTER /
PROJECT /
[ 01 / 09 _ ] >>
[EM] POW ERM ENT
+ + + +
009
<< [ 01 / 09 _ ]
JING GE
S E L E C T E D WO R K /
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[IN] C O N N EC T I O N / MFA P O R T F O L I O
OBJECT IVE /
The projec t is to find a dead, defunc t or dying brand to breathe new title into it. The brand can be repositioned outside of where it presently appeared with the condition that it does not l o s e s i t co r e b u s i n e s s . A s t h e d e l i v e r a b l e s , s t u d e n t s w e r e a s k e d to provided a comprehensive brand standards guide for the newly redesign brand.
APPROACH /
I c h o o s e t o r e - b r a n d M a r y K a y. M a r y K a y e m p o w e r s w o m e n t o follow their dreams and enrich their lives. They provides women with open-ended potential to achieve personal and financial s u c c e s s e s . S o I d e c i d e d ke e p f o l l o w t h e o r i g i n a l s o u l o f t h e b r a n d . T h e n e w M a r y K a y n o w a r e p r o v i d i n g s k i l l d e v e l o p m e n t , n e tworking oppor tunities and inspiration to women at all levels to achieve theirs own ambitions and collec tively advance gender equit y in professional set tings.
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C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
011
012 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
013
4x
0.5x
0.75x
014 0.5x 0.75x 0.5x
x
[IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
015
016 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
017
018 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
019
020 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
021
022 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
023
024 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
025
026 [IN] C O N N EC T I O N / MFA P O R T F O L I O
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
027
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
029
030 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
031
032 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 01 / 09 _
]
[ E M ] P OW E R M E N T /
M A R Y K AY B R A N D G U I D E L I N E S
033
034 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
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Hunter Wimmer
YE A R /
S p r i n g 2 0 16
DUR ATI ON /
1 5 We e k s
COLOR S / x _Identit y __ x _Print __ x _We b s i t e __
_ _ _UI/UX x _Photography __
_ _ _Illustration x _Packaging __
ON THE MARGINS OF THE MUNDANE
CATE GORY /
[UN]CLARITY /
Integrated Communications
I NSTRUCTOR /
]
COUR SE /
[ 02 / 09 _
On the Margins of the Mundane
C HAPTER /
PROJ E CT /
[ 02 / 09 _ ] >>
[UN] CL AR ITY
+ + + +
035
<< [ 02 / 09 _ ]
JING GE
S E L E C T E D WO R K /
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[IN] C O N N EC T I O N / MFA P O R T F O L I O
OBJECT IVE /
This projec t is create an imaginar y film festival for a chosen m o v i e d i r e c t o r. E x t r a c t a t h e m e t h a t t i e s t o g e t h e r a l l o f the direc tor 's selec ted movies and create a cohesive visual system through a variet y of deliverables.
APPROACH /
I ch o o s e t h e dire c tor Jim Jar mus ch. T h e fe s t i v al sh owc as e d his m o s t i n t r i g u i n g f i l m s : St r a n g e r T h a n P a r a d i s e , D e a d M a n , D o w n B y L a w, M y s t e r y Tr a i n , C o f f e e & C i g a r e t t e s , a n d N i g h t On Ear th. These films all por tray the mundane lives of people who have lost their passion and become numb. Suddenly t h e y a r e t i r e d o f t h e i r o l d l i f e a n d n e e d t o s t a r t a n e w j o u r n e y, but it ser ves no purpose and ver y soon they repeat their old ways again. Jarmusch has been charac terized as a minimalist filmmaker whose idiosyncratic films are unhurried. I used black white and green as the main color s and used br ush te x ture as graphic elements for whole projects. The goal of this film fes ti v al is to dr aw Jim Jar mus ch fans in to t he scene to experience the films.
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C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
037
038 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
039
040 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
ON THE
OF THE
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
041
042 042 [ I N ]N CE OC NN C TNI O/NM/FA M FP AO PR OR O [ IN ] CO T EI O TTFFOOLLIIO
SSEELLEECCTTEEDD WO WORRKK // JJ II NNGGGGE E
ON THE
OF THE
043
044 044 [ I N ]N CE OC NN C TNI O/NM/FA M FP AO PR OR O [ IN ] CO T EI O TTFFOOLLIIO
SSEELLEECCTTEEDD WO WORRKK // JJ II NNGGGGE E
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
045
046 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
047
050 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WÃ&#x2026;O R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
051
052 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
053
054 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
055
056 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
057
058 058 [ I N ]N CE OC NN C TNI O/NM/FA M FP AO PR OR O [ IN ] CO T EI O TTFFOOLLIIO
SSEELLEECCTTEEDD WO WORRKK // JJ II NNGGGGE E
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
059 059
060 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
061
062
C HAPTER /
[ 02 / 09 _
]
[UN]CLARITY /
ON THE MARGINS OF THE MUNDANE
063
064 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
CHAPTER / C HAPTER
/[
02[ / 09_ 02
/ 09 _ ]
]
I TNYT H/ EOM N ATRHGEI N MSA O RF G ITNHSEOM F UTNHDEAMNUEN D A N E U[NUCN L A] C R ILT A YR / O
065
066 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
+
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[ 03 / 09 _
Ty p e Sy s t e m s
I NSTRUCTOR /
Kathrin Blat ter
YE A R /
Fa l l 2 0 1 3
DUR ATI ON /
1 5 We e k s
COLOR S / __ x _Print __ x _We b s i t e __ x _UI/UX _ _ _Photography
NCLD REBR ABDING
__ x _Identit y
[ U N ] D E R S TA N D /
COUR SE /
]
NCLD Rebranding
_ _ _Illustration
C HAPTER /
PROJ E CT /
CATE GORY /
[ 03 / 09 _ ] >>
[UN] DER ST AND
_ _ _Packaging
+ + + +
067
<< [ 03 / 09 _ ]
JING GE
S E L E C T E D WO R K /
+
+
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[IN] C O N N EC T I O N / MFA P O R T F O L I O
OBJECT IVE /
Create a campaign for a non-profit company with an event included. The company should represent an issue that we f e e l s t r o n g l y a b o u t . T h e p r o j e c t h a d t o b e t y p o g r a p hy b a s e d , including the logo, app, website, book and signage.
APPROACH /
I reb r an de d t h e no n-p ro f i t o r ganiz a t io n NC L D â&#x20AC;&#x201D;Na t io nal Cen ter of Learning Disabilities. The mission of NCLD is to improve the lives of 1 in 5 children and adults. My redesign objec tive was to educate people to understand the world of learning d i s a b i l i t i e s . G e n e r a l l y, I u s e d t h e c o l o r y e l l o w t o m a n i f e s t the whole project because I want to at tract more people's at tention to the issue of learning disabilities. For the logo, I cre a te d a b roken fe elin g lo go to rep re s en t t h e v isual o f t h e learning disabilities. The book is for parents to understand more about their child who has the learning disabilities. People can use the app to scan books then the app will read t o t h e m . T h e s e co n d a r y f u n c t i o n i s a w o r d g a m e f o r c h i l d r e n to help them learn spelling.
+ + 068
+ +
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
069
070 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
071
072 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
073
074 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
075
076 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
077
078 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
079
080 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
081
082 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
083
084 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
085
086 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
087
088 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
CHAPTER / C HAPTER
/[
03 09_ / [ / 03
09 _ ]
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
089
090 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 03 / 09 _
]
[ U N ] D E R S TA N D / NCLD REBR ABDING
091
092 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
YE A R /
Fa l l 2 0 1 3
DUR ATI ON /
5 We e k s
COLOR S / __ x _Identit y __ x _Print _ _ _We b s i t e __ x _UI/UX _ _ _Photography _ _ _Illustratio __ x _Packaging
AG. FERR ARI REBR ANDING
CATE GORY /
+
+
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Hunter Wimmer
[U N]COOK ED /
Visual Literacy
I NSTRUCTOR /
]
COUR SE /
[ 04 / 09 _
AG. Ferrari Rebranding
C HAPTER /
PROJ E CT /
[ 04 / 09 _ ] >>
[UN] CO OK ED
+ + + +
093
<< [ 04 / 09 _ ]
JING GE
S E L E C T E D WO R K /
+
+
+
[IN] C O N N EC T I O N / MFA P O R T F O L I O
OBJECT IVE /
To f i n d a h a n d d r a w i n g s i g n a n d r e d e s i g n i t , a n d d e v e l o p a n e w v i s u a l s y s t e m . T h e n e w co n t e n t d e l i v e r a b l e s u s e t h i s p i e c e . The goal is to use graphic skills to improve the visual communication of the sign and transform it to the nex t level.
APPROACH /
I f o u n d a s i g n t h a t p r o m o t e d t h e f o o d a n d w i n e o f AG . F e r r a r i ' s H a p p y H o u r. A G . F e r r a r i i s a n I t a l i a n r e s t a u r a n t , a n d t h e y a l s o s e l l p as t a an d I t alian w in e in t h eir re s t aur an t . T h e f inal deli ver ab le s a r e a p r o m o t i o n b r o c h u r e , a m o b i l e a p p f o r w i n e reviews and food exploration, and a series packaging design for pas t a, wine and sauce.
+ + 094
+ +
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
095
096 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
097
098 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
099
100 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
101
102 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
103
104 [ I N ]N CE OC NN C TNI O/NM/FA M FP AO PR OR O [ IN ] CO T EI O TTFFOOLLIIO
SSEELLEECCTTEEDD WO WORRKK // JJ II NNGGGGE E
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
105
106 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
107
108 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 04 / 09 _
]
[U N]COOK ED / AG. FERR ARI REBR ANDING
109
110 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
+
+
[ 05 / 09 _
+
C HAPTER /
COUR SE /
Ty p e C o m p o s i t i o n s
I NSTRUCTOR /
Andrew Loesel
YE A R /
Spring 2013
DUR ATI ON /
4 We e k s
COLOR S / __ x _Print _ _ _We b s i t e _ _ _UI/UX _ _ _Photography x _Illustratio __
_ _ _Packaging
MILLENNIUM SER IES BOOKCOVER
_ _ _Identit y
[ I N ]DIST I NCT /
Millennium Series Book cover
]
PROJ E CT /
CATE GORY /
[ 05 / 09 _ ] >>
[IN] DIS TI NCT
+ + + +
111
<< [ 05 / 09 _ ]
JING GE
S E L E C T E D WO R K /
+
+
+
[IN] C O N N EC T I O N / MFA P O R T F O L I O
OBJECT IVE /
This projec t is design three paperback covers which have a c o h e s i v e l o o k a s a s e t . We s h o u l d u s e o n l y t h r e e s p o t c o l o r s and adhere to other restric tions to design the book covers with t ypographic approach.
APPROACH /
I c h o s e St i e g L a r s s o n ' s f a m o u s M i l l e n n i u m s e r i e s â&#x20AC;&#x201D;T h e G i r l w i t h t h e D r a g o n Ta t t o o , T h e G i r l W h o P l a y e d w i t h F i r e a n d The Girl Who Kicked the Hornets' Nest. I visualized each book 's main idea by created a simple geometric illustration and syntactic manipulation.
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[ 05 / 09 _
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[ I N ]DIST I NCT /
MILLENNIUM SER IES BOOKCOVER
113
114 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 05 / 09 _
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[ I N ]DIST I NCT /
MILLENNIUM SER IES BOOKCOVER
115
116 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 05 / 09 _
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[ I N ]DIST I NCT /
MILLENNIUM SERIES BOOK COVER
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118 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 05 / 09 _
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[ I N ]DIST I NCT /
MILLENNIUM SERIES BOOK COVER
119
120 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 05 / 09 _
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[ I N ]DIST I NCT /
MILLENNIUM SER IES BOOKCOVER
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122 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
COUR SE /
Ty p e E x p e r i m e n t s
I NSTRUCTOR /
Irina Blok
YE A R /
S p r i n g 2 0 14
DUR ATI ON /
4 We e k s
COLOR S / _ _ _Identit y _ _ _We b s i t e _ _ _UI/UX _ _ _Photography _ _ _Illustratio _ _ _Packaging
M A R T H A S T E WA R T L I V IN G M AG A ZINE
__ x _Print
[M IS]CELL A NEOUS /
M a r t h a St e w a r t L i v i n g M a g a z i n e
]
PROJ E CT /
CATE GORY /
[ 06 / 09 _ ] >>
[MIS] CEL LANE OUS
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S E L E C T E D WO R K /
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OBJECT IVE /
The goal of this projec t was to redesign a magazine of choice in a n e w w a y f o c u s i n g o n e x p e r i m e n t a l t y p o g r a p hy a n d l a y o u t .
APPROACH /
T h e m a g a z i n e c h o s e n w a s t h e D e c e m b e r 2 0 14 i s s u e o f M a r t h a St e w a r t L i v i n g . I c h o s e t o e l i m i n a t e a n y t y p e o f g r i d s y s t e m . T h r o u g h v a r i o u s t y p e t r e a t m e n t s co m b i n e d w i t h f a b r i c p a t t e r n s and playing with visual ef fec t of produc ts. I used the fabric co l o r a n d p a t t e r n co m b i n e d w i t h t y p e t o m a k e t h i s m a g a z i n e unique to grab the reader 's at tention. This projec t allowed me to escape my comfor t zone by playing with sideways t ype, and experimenting with leading and kerning.
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[M IS]CELL A NEOUS /
M A R T H A S T E WA R T L I V IN G M AG A ZINE
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126 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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[M IS]CELL A NEOUS /
M A R T H A S T E WA R T L I V IN G M AG A ZINE
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128 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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M A R T H A S T E WA R T L I V IN G M AG A ZINE
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M A R T H A S T E WA R T L I V IN G M AG A ZINE
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M A R T H A S T E WA R T L I V IN G M AG A ZINE
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M A R T H A S T E WA R T L I V IN G M AG A ZINE
135
136 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
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[M IS]CELL A NEOUS /
M A R T H A S T E WA R T L I V IN G M AG A ZINE
137
138 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 06 / 09 _
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[M IS]CELL A NEOUS /
M A R T H A S T E WA R T L I V IN G M AG A ZINE
139
140 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
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C HAPTER /
[ 07 / 09 _ ] >>
[FOR] MU LA TION COUR SE /
D i g i t a l D e s i g n St u d i o
I NSTRUCTOR /
Bob Slote
YE A R /
Fa l l 2 0 14
DUR ATI ON /
6 We e k s
COLOR S / _ _ _Identit y _ _ _Print _ _ _We b s i t e _ _x _ U I / U X _ _ _Photography
SNAPRECIPE
CATE GORY /
[ F O R ] M U L AT I O N /
SnapRecipe
]
PROJ E CT /
_ _ _Illustratio _ _ _Packaging
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OBJECT IVE /
To cre a te an ap p t ha t s ol ve s a p ar t icular p rob lem. D em ons t r a te the abilit y to go through the UI/UX design process which in clu de s con du c t in g us er re s e ar ch, g en er a t in g t h e ap plic a t ion concept, preparing various protot ypes, user testing, and d e s i g n i n g t h e a p p l i c a t i o n w i t h o n e c o m p l e t e u s e r f l o w.
APPROACH /
I'm a person who doesn' t know any thing about cooking, so I decided to develop an app that can easily teach people how to cook step by step. The unique func tion of my app is people c a n t a ke p h o t o s o f t h e f o o d t h e y h a v e , t h e n t h e a p p c a n g i v e suggestions for recipes. The app also contained social media functions to encourage people cook more and share their food with friends.
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[ F O R ] M U L AT I O N / SNAPRECIPE
143
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C HAPTER /
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[ F O R ] M U L AT I O N / SNAPRECIPE
145
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C HAPTER /
[ 07 / 09 _
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[ F O R ] M U L AT I O N / SNAPRECIPE
147
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C HAPTER /
[ 07 / 09 _
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[ F O R ] M U L AT I O N / SNAPRECIPE
149
150 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
CHAPTER / C HAPTER
/[
07 09_ / [ / 07
09 _ ]
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[ F O R ] M U L AT I O N / SNAPRECIPE
151
152 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
CHAPTER / C HAPTER
/[
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09 _ ]
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[ F O R ] M U L AT I O N / SNAPRECIPE
153
154 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
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C HAPTER /
[ 08 / 09 _ ] >>
[FRE] S HE N COUR SE /
D i g i t a l D e s i g n St u d i o
I NSTRUCTOR /
Hunter Wimmer
YE A R /
S p r i n g 2 0 14
DUR ATI ON /
4 We e k s
CATE GORY /
__ x _Identit y x _Print __
C AFE COLE
COLOR S /
[FRE]SHEN /
Cafe Cole
]
PROJ E CT /
_ _ _We b s i t e _ _x _ U I / U X _ _ _Photography _ _x _ I l l u s t r a t i o n _ _ _Packaging
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JING GE
S E L E C T E D WO R K /
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OBJECT IVE /
To f i n d a h a n d d r a w i n g s i g n a n d r e d e s i g n i t , a n d d e v e l o p a n e w v i s u a l system. The new contents deliverable using this piece. The goal is to use graphic skill to improve the visual communication of the sign and transform it into nex t level.
APPROACH /
I found a sign that promote the cof fee and bread of Cof fee Cole. Cof fee C o l e s o l d h e a l t h y, o r g a n i c f o o d a n d d r i n k s . T h e f i n a l d e l i v e r a b l e s a r e a promotion brochure, postcards, and a series packaging design for cof fee and to-go boxes.
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[ 08 / 09 _
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[FRE]SHEN / C AFE COLE
157
158 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER / [ 08 / 09 _ ]
[FRE]SHEN / C AFE COLE
CAFE COLE
CAFE COLE
CAFE COLE
CAFE COLE
CAFE COLE
CAFE COLE 159
160 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 08 / 09 _
]
[FRE]SHEN / C AFE COLE
161
162 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 08 / 09 _
]
[FRE]SHEN / C AFE COLE
163
164 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 08 / 09 _
]
[FRE]SHEN / C AFE COLE
165
166 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 08 / 09 _
]
[FRE]SHEN / C AFE COLE
167
168 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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[MFA] TH E SIS
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[ 09 / 09 _
ABOUT /
C HAPTER /
[MFA] TH E SIS U n l i k e a n y o t h e r p r o j e c t w i t h i n t h e p r o g r a m , t h e M FA t h e s i s o f re s e ar ch an d wor k . T his t h e sis is a chan ce for a d e sign er to take on multiple roles within a single projec t. It star ts out by our choosing a problem to solve through design. Followed by conduc ting ex tensive research and then finally delivering a rob us t s olu t ion t ha t is b ot h con cep t uall y an d v isuall y p ro f icien t . T his p roje c t sh oul d d em ons t r a te a r an g e o f d e sign sk ills in clu din g conceptual thinking, audience analysis with user testing, and tracking of a real world problem via execution of ac tive design.
[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
is a special project that is a culmination of over a year 's wor th
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169
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[ 09 / 09 _
Carolina De Bar tolo Bob Slote Anthony Jagoda Phil Hamlet t 2 Ye a r s
COLOR S / x _Identit y __
__ x _Print _ _ _We b s i t e x _UI/UX __
_ _ _Photography x _Illustration __
[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
I NSTRUCTOR /
]
M FA T H E S I S _ B E AU X
CATE GORY /
C HAPTER /
PROJ E CT /
DUR ATI ON /
[ 09 / 09 _ ] >>
[NON] TO X IC
_ _ _Packaging
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171
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S E L E C T E D WO R K /
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OBJECT IVE /
Conventional wisdom says that what you don’t know can’t h u r t y o u . U n f o r t u n a t e l y, t h a t ’ s n o t t h e c a s e w h e n i t c o m e s t o beaut y produc ts. Some ingredients in beaut y produc ts aren’t t h a t p r e t t y. O n a v e r a g e w o m e n u s e 1 2 p r o d u c t s e a c h d a y w i t h a t l e a s t 14 c h e m i c a l s i n e a c h p r o d u c t . I n o t h e r w o r d s , w o m e n a r e e x p o s i n g t h e m s e l v e s t o a b o u t 16 5 c h e m i c a l s p e r d a y, w h i c h a d d s u p t o m o r e t h a n 6 1 , 0 0 0 c h e m i c a l s p e r y e a r. A s a w o m a n and a cosmetics lover I am curious what ingredients I put on m y f a c e e v e r y d a y.
APPROACH /
Beaux is here to help you to avoid the harmful chemicals in cosmetics. The system includes a quar terly beaut y magazine, app, branding and ingredient s s ys tem guidance website.
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[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
173
174 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
175
176 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
177
178 [IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE
C HAPTER /
[ 09 / 09 _
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179
180 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
181
182 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
92 3 X
[ 09 / 09 _
32 3 X
6X
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X
3X
3X
[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
3X
183
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
185
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
199
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
201
202 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
203
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C HAPTER /
[ 09 / 09 _
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[ N O N ] T OX I C / M FA T H E S I S _ B E A U X
205
206 [IN] C O N N EC T I O N / MFA P O R T F O L I O
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207
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S E L E C T E D WO R K / JING GE
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for making my dreams possible. I wouldn' t be where I am now w i t h o u t y o u r s u p p o r t . T h a n k y o u a l w a y s b e i n g t h e r e w i t h m e. I love you so much. For all those suppor ted me during this process and for being with me when I was going through the trials and hard time. Yo u w e r e t h e b e s t p a r t n e r i n t h i s j o u r n e y a n d s h a r i n g a l l t h e crazy moments. Thank you to all my friends for believing in me and inspir me. I N S T RU CTO R S /
T h a n k y o u t o m y i n s t r u c t o r s w h o t a u g h t , i n s p i r e d , a n d e n co u raged me during my graduate school life. I will never forget you a l l . M a n y t h a n k s t o: S co t t R a n k i n , N i t a Y b a r r a , A n d r e w L o e s e l, K a t h r i n B l a t t e r, H u n t e r W i m m e r, I r i n a B l o k , D a v i d H a k e , P h i l l i p Hamlet t, Bob Slote, Colin Hoell, Anthony Jagoda. Thank you t o C a r o l i n a D e B a r t o l o a n d M a r y S co t t w h o h e l p e d m e co m p l e t e t h i s j o u r n e y. S p e c i a l t h a n k s t o H u n t e r W i m m e r, w h o h e l p e d , g u i d e d a n d s u p p o r t e d m e f r o m t h e b e g i n n i n g u n t i l n o w. Yo u r help means a lot to me. Thank you again to all my instruc tors, you all bring out the best in me.
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Thank you to my dad and mom for the unconditional love, for always suppor ting me, believing in me no mat ter what and
FRIENDS /
[ 00 / 09 _
FA MI LY /
C HAPTER /
[TH] ANK Y OU
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GR APHIC DESIGNER /
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UI DESIGNER /
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g e j i n g 8 9 10 9 @ g m a i l . c o m
WEBSIT E /
w w w. j i n g g e d e s i g n . c o m
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[41 5 ] 5 2 7 7 7 8 8
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JING GE
S E L E C T E D WO R K / [IN] C O N N EC T I O N / MFA P O R T F O L I O
[JING] GE
SCHOOL /
Academy of Ar t Universit y
DEPARTMENT /
Graphic Design
COURSE /
Senior Por t folio
INSTRUCTOR /
Mar y Scot t
T ITLE /
In Connection
T Y PEFACES /
Gotham, Soho Gothic, Perpetua
PHOTOGRAPHER /
Jing Ge
SOF TWARE/
Adobe Creative Cloud
BINDERY /
The Key Printing & Binding
PRINTED /
Giant Horse Printing
C o p y r i g h t © 2 0 17 J i n g G e . Wr i t t e n a n d d e s i g n e d b y " J i n g Ge" All right reser ved. No par t of this publication can be reproduced without express permission from Jing Ge. All respective work shown has been appropriately identified and credited. Any commission found will be noted and correc ted in subsequent editions
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[ 00 / 09 _
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[IN] C O N N EC T I O N / MFA P O R T F O L I O
S E L E C T E D WO R K / JING GE