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JING GE /

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S ELECTED WORK /

GR APHIC DESIGNER / UI DESIGNER /

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w w w. j i n g g e d e s i g n . c o m

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S E L E T E D WO R K / J I N G G E [ I N ] C O N N EC T I O N / MFA P O R T F O L I O

AB OUT /

A designer is always finding the invisible connections bet ween those connected or unconnected things. The process of design is always begins with some kind of connection, reaction, ideas and recollection of personal experience. As a designer we use our abilit y to find those invisible connec tion to synthesize and transforms from our personal experiences into collec tive collec tion.

A s a d e s i g n e r, I a l w a y s s e e t h i n g s i n d i f f e r e n t p r o s p e c t s t o f i n d t h o s e connections. I believed that the beaut y of design is how we interpret great ideas and make it resonate with people. Let my design speak s on it own and to communicate for me. Here are selec ted work s that I produced in my master 's program, those design are a collec tion of my past learning experiences, memories, all these instances have connected my c o n s c i o u s i n t o d e s i g n . H o p e y o u e n j o y t h i s v i s u a l j o u r n e y.

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[EM]POWERMENT

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Mar y Kay Brand Guidelines

Mar y Kay Brand Guidelines

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CHAPTER CHAPTER //

[ 01 /09 ]

[EM] POW ER MENT Mar y Kay Brand Guidelines

COURSE /

The Nature of Identit y

INSTRUCTOR /

Hunter Wimmer

Y EAR /

Fa l l 2 0 1 6

DURATION /

15 Week s

COLORS / CAT EGORY /

_ x_ _ I d e n t i t y _ x_ _ P r i n t _ x_ _ W e b s i t e _ _ _UI/UX _ _ _Photography _ _ _Illustration _ _ _Packaging

E M P OW E R M E N T / M A R Y K AY B R A N D G U I D E L I N E S

PROJ ECT /

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OB J E C T I VE /

C r e a t e a n i m a g i n a r y f i l m f e s t i v a l f o r a c h o s e n m o v i e d i r e c t o r. E x t r a c t a theme that ties together all the direc tor 's selec ted movies and create a cohesive visual system through a variet y of deliverables.

AP P ROAC H /

I choose director Jim Jarmusch, and the festival showcased his most i n t r i g u i n g f i l m s : f i l m s —St r a n g e r T h a n P a r a d i s e , D e a d M a n , D o w n B y L a w, M y s t e r y Tr a i n , C o f f e e & C i g a r e t t e s , N i g h t O n E a r t h . T h e s e f i l m s all por tray the mundane lives of people who have lost their passion and become numb. Suddenly they are tired of their old life and they n e e d t o s t a r t a n e w j o u r n e y, b u t i t s e r v e s n o p u r p o s e a n d v e r y s o o n they repeated their old way again. Jarmusch has been characterized as a minimalist filmmaker whose idiosyncratic films are unhurried. I use black white and green as the main colors and use the bight tex ture as graphic elements for whole projects. The goal of this film festival is to draw Jim Jarmusch fans in to the scene to experience the films.

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S E L E T E D WO R K / J I N G G E

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Interated Communications

INST RUCTOR /

Hunter Wimmer

YEAR /

Spr ing 2016

DURAT ION /

15 Week s

COLORS / CATEGORY /

x _Identity __ x _Print __ __ x _Website _ _ _UI/UX x _Photography __ _ _ _Illustration __ x _Packaging

U NCLEA R I T Y / ON THE MARGINS OF THE MUNDANE

On the Margins of the Mundane

COURSE /

]]

PROJ ECT /

[[ 00 02 // 09_ 09_

EAR ITY

CHAPTER CHAPTER //

CL

[ 02 / 09 ]

[UN]

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[ I N ] C O N N EC T I O N / MFA P O R T F O L I O

OB J E C T I VE /

C r e a t e a n i m a g i n a r y f i l m f e s t i v a l f o r a c h o s e n m o v i e d i r e c t o r. E x t r a c t a theme that ties together all of the direc tor 's selec ted movies and create a cohesive visual system through a variet y of deliverables.

AP P ROAC H /

I choose the director Jim Jarmusch, and the festival showcased his most i n t r i g u i n g f i l m s : f i l m s—St r a n g e r T h a n P a r a d i s e , D e a d M a n , D o w n B y L a w, M y s t e r y Tr a i n , C o f f e e & C i g a r e t t e s , N i g h t O n E a r t h . T h e s e f i l m s a l l por tray the mundane lives of people who have lost their passion and become numb. Suddenly they are tired of their old life and they need to s t a r t a n e w j o u r n e y, b u t i t s e r v e s n o p u r p o s e a n d v e r y s o o n t h e y r e p e a t their old way again. Jarmusch has been characterized as a minimalist filmmaker whose idiosyncratic films are unhurried. I use black white and green as the main colors and use the bruch tex ture as graphic elements for whole projects. The goal of this film festival is to draw Jim Jarmusch fans in to the scene to experience the films.

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[[ 00 02 // 09_ 09_

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U NCLEA R I T Y / ON THE MARGINS OF THE MUNDANE

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[[ 00 02 // 09_ 09_

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[[ 00 03 // 09_ 09_

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CHAPTER CHAPTER //

Ty p e Sy s t e m s

INST RUCTOR /

Kathrin Blat ter

YEAR /

Fa l l 2 0 1 3

DURAT ION /

15 Week s

COLORS / x _Identity __ x _Print __ __ x _Website __ x _UI/UX _ _ _Photography

U N D E R S TA N D / N C L D R E B R A N D I N G

NCLD Rebranding

COURSE /

]]

PROJ ECT /

CATEGORY /

[ 03 / 09 ]

[UN] DER ST AND

_ _ _Illustration _ _ _Packaging

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067

[ 03 / 09 ]

S E L E T E D WO R K / J I N G G E

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[ I N ] C O N N EC T I O N / MFA P O R T F O L I O

OB J E C T I VE /

Create a campaign for a non-profit company with an event included. The company we should chose to represent an issue that we feel strongly a b o u t . O v e r a l l , t h e p r o j e c t h a d t o b e t y p o g r a p h y b a s e d , s u c h a s t h e l o g o, a p p, w e b s i t e , b o o k a n d s i g n a g e .

AP P ROAC H /

I rebranded the non-profit organization NCLD—National Center of Learning Disabilities. The mission of NCLD is to improve the lives of the 1 in 5 children and adults. My redesign objec tive was educate people u n d e r s t a n d t h e w o r l d o f l e a r n i n g d i s a b i l i t i e s . G e n e r a l l y, I u s e d t h e c o l o r yellow is to manifest the whole projec t because I want to at trac t more p e o p l e ' s a t t e n t i o n t o t h e i s s u e o f l e a r n i n g d i s a b i l i t i e s . F o r t h e l o g o, I created a broken feeling logo to represent the visual of the learning disabilities. The book is for parents to understand more about their child who has the learning disabilities. People can use the app to scan book s then the app will read for them, the secondar y func tion is a word game for children help them learned spelling.

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U N D E R S TA N D / N C L D R E B R A N D I N G

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U N D E R S TA N D / N C L D R E B R A N D I N G

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U N D E R S TA N D / N C L D R E B R A N D I N G

075075

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YEAR /

Fa l l 2 0 1 3

DURAT ION /

5 Week s

x _Print __ _ _ _Website __ x _UI/UX _ _ _Photography _ _ _Illustratio

U NCOOK ED / AG. FERR ARI REBR ANDING

Hunter Wimmer

]]

Visual Literacy

INST RUCTOR /

x _Identity __

[[ 00 04 // 09_ 09_

AG. Ferrari Rebranding

COURSE /

CATEGORY /

CHAPTER CHAPTER //

PROJ ECT /

COLORS /

[ 04 / 09 ]

[UN] CO OK ED

x _Packaging __

+ + + +

093

[ 04 / 09 ]

S E L E T E D WO R K / J I N G G E

+

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[ I N ] C O N N EC T I O N / MFA P O R T F O L I O

OB J E C T I VE /

To f i n d a h a n d d r a w i n g s i g n a n d r e d e s i g n i n g i t , a n d d e v e l o p i n g a n e w visual system. The new contents deliverable using this piece. The goal is to use graphic skill to improved the visual communication of the sign and transform it into nex t level.

AP P ROAC H /

I found a sign that promoted the food and wine of AG. Ferrari's Happy H o u r. A G . F e r r a r i i s a n I t a l i a n r e s t a u r a n t , t h e y a l s o s e l l p a s t a a n d Italian wine in their restaurant . The final deliverables are a promotion brochure, a mobile app for wine's review and food exploration, and a series packaging design for pasta, wine and sauce.

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[[ 00 04 // 09_ 09_

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U NCOOK ED / AG. FERR ARI REBR ANDING

095

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CHAPTER CHAPTER //

[[ 00 04 // 09_ 09_

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U NCOOK ED / AG. FERR ARI REBR ANDING

097

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CHAPTER CHAPTER //

[[ 00 04 // 09_ 09_

]]

U NCOOK ED / AG. FERR ARI REBR ANDING

099

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CHAPTER CHAPTER //

[[ 00 04//09_ 09_

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101

102 N ]] CCO ON NN NEECCT TIIO ON N // M MFFA A PPO OR RTTFFO OLLIIO O [[ IIN

D WO WOR RK K // JJIINNGG GGEE SSEELLEETTEED

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[[ 00 04//09_ 09_

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[[ 00 04//09_ 09_

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108 [ I N ] C O N N EC T I O N / MFA P O R T F O L I O

S E L E T E D WO R K / J I N G G E

+

+

+

Andrew Loesel

YEAR /

Spring 2013

DURAT ION /

4 Week s

COLORS / CATEGORY /

_ _ _Identity x _Print __ _ _ _Website _ _ _UI/UX _ _ _Photography _ _ _Illustratio _ _ _Packaging

I N DIST I NC T / MILLENNIUM SER IES BOOKCOVER

INST RUCTOR /

]]

Ty p e C o m p o s i t i o n s

[[ 00 05 // 09_ 09_

Millennium Series Bookcover

COURSE /

CHAPTER CHAPTER //

PROJ ECT /

[ 05 / 10 ]

[IN] DIS TIN CT

+ + + +

109

[ 05 / 09 ]

S E L E T E D WO R K / J I N G G E

+

+

+

[ I N ] C O N N EC T I O N / MFA P O R T F O L I O

OB J E C T I VE /

Design three paperback cover which have a cohesive look as a set. Used only three spot colors and adhere to other restric tions to design the book covers with t ypographic approach.

AP P ROAC H /

I c h o s e t h e St i e g L a r s s o n ' s f a m o u s M i l l e n n i u m s e r i e s—T h e G i r l w i t h t h e D r a g o n Ta t t o o, T h e G i r l W h o P l a y e d w i t h F i r e a n d T h e G i r l W h o K i c k e d the Hornets' Nest. I visualized each book 's main idea by created a simple geometric illustration and syntac tic manipulation.

+ + 110

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[[ 00 05 // 09_ 09_

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I N DIST I NC T / MILLENNIUM SER IES BOOKCOVER

111

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[[ 00 05 // 09_ 09_

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I N DIST I NC T / MILLENNIUM SER IES BOOKCOVER

113

114 [ I N ] C O N N EC T I O N / MFA P O R T F O L I O

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T h e g o a l o f t his p r oj e c t w a s t o r e d e s i g n a m a g a z in e o f c h o i ce in a n e w w ay fo c u s in g o n e x p er im en t a l t y p o g r a p hy a n d layo u t .

AP P ROAC H /

T h e m a g a z in e c h o s en w a s D e cem b er 2014 Ma r t h a St e w a r t L i v in g . I c h o s e t o elim in a t e a ny t y p e o f g r i d s y s t em . T h r o u g h v a r i o u s t y p e t r e a t m en t s co m b in e d w i t h f a b r i c p a t t er n a n d p lay w i t h v is u a l e f fe c t o f p r o d u c t s , I w a s a b l e t o c r e a t e in t er e s t in g layo u t s . I u s e d t h e f a b r i c co l o r a n d p a t t er n t o co m b in e d w i t h t y p e t o m a ke t his m a g a z in e u ni q u e t o g r a b r e a d er ' s a t t en t i o n . T his p r oj e c t a ll o w e d m e t o e s c a p e m y co m fo r t zo n e. P lay w i t h s i d e w ay t y p e , a n d e x p er im en t w i t h l e a din g a n d ker nin g .

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OB J E C T I V E /

To c r e a t e a n a p p t h a t s o l v e s a p a r t i c u l a r p r o b l e m . D e m o n s t r a t e t h e ability too go through the UI/UX design process which includes conduc ting user research, generating the application concept, preparing various protot ypes, user testing, and designing the application with o n e c o m p l e t e u s e r f l o w.

APPROAC H /

I'm the person who doesn' t know any thing about cooking, so I decide develop an app that can easily teach people how to cook step by step.

The unique func tion of my app is people can take photo of the food they have, then the app can give suggestion of recipes. The app also contained social media function to encourage people cook more and share their food with friends.

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To f i n d a h a n d d r a w i n g s i g n a n d r e d e s i g n i t , a n d d e v e l o p a n e w v i s u a l system. The new contents deliverable using this piece. The goal is to use graphic skill to improve the visual communication of the sign and transform it into nex t level.

AP P ROAC H /

I found a sign that promote the cof fee and bread of Cof fee Cole. Cof fee C o l e s o l d h e a l t h y, o r g a n i c f o o d a n d d r i n k s . T h e f i n a l d e l i v e r a b l e s a r e a promotion brochure, postcards, and a series packaging design for cof fee and to-go boxes.

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CAFE COLE

CAFE COLE

CAFE COLE

CAFE COLE

CAFE COLE

CAFE COLE

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[MFA] TH E SIS U n l i k e a n y o t h e r p r o j e c t w i t h i n t h e p r o g r a m , t h e M FA t h e s i s i s a s p e c i a l work. This thesis is a chance for a designer to take on multiple roles within a single project. It star ts out by our choosing a problem to solve through design., followed by conduc ting ex tensive research and then finally delivering a robust solution that is both conceptually and visually proficient. This projec t should demonstrate a range of design skills including conceptual thinking, audience analysis with user testing, and

M FA T H E S I S / B E AU X

project that is a culmination of over a year 's wor th of research and

tracking of a real world problem via execution of ac tive design.

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Conventional wisdom says that what you don’t know can’t hur t you.

U n f o r t u n a t e l y, t h a t ’ s n o t t h e c a s e w h e n i t c o m e s t o b e a u t y p r o d u c t s .

S o m e i n g r e d i e n t s i n b e a u t y p r o d u c t s a r e n ’ t t h a t p r e t t y. O n a v e r a g e w o m e n u s e 1 2 p r o d u c t s e a c h d a y w i t h a t l e a s t 14 c h e m i c a l s i n e a c h produc t . In other words, women are e x posing thems el ves to abou t 165 c h e m i c a l s p e r d a y, w h i c h a d d s u p t o m o r e t h a n 6 1 , 0 0 0 c h e m i c a l s p e r y e a r. A s a w o m e n a n d a c o s m e t i c l o v e r I s t a r t e d c u r i o u s w h a t i n g r e d i e n t s I p u t o n m y f a c e e v e r y d a y.

AP P ROAC H /

Beaux is here to help you to avoid the harmful chemicals in cosmetics.

The system include quar terly beaut y magazine, App, branding and ingredient system guidance website.

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FAM I LY /

CHAPTER

[TH] ANK Y OU Thank you to my dad and mom for the unconditional love. For always suppor ting me, believing in me no mat ter what and for making my dreams possible. I wouldn' t be where I am now without your suppor t.

Thank you always be there with me. I love you.

F RI E NDS /

For all those suppor ted me during this process. And for being with me when I was going through the trials and hard time.Being the best par tner in this journey and sharing all the crazy moment. Thank you to all my friends for believing in me and inspired me.

I NST RUC TORS /

Thank you to my instruc tors who teaching, inspiring, and encouraging me during my graduate school life. I will never forget you all. Many t h a n k s t o : S c o t t R a n k i n , N i t a Y b a r r a , A n d r e w L o e s e l , K a t h r i n B l a t t e r, H u n t e r W i m m e r, I r i n a B l o k , D a v i d H a k e , P h i l l i p H a m l e t t , B o b S l o t e , C o l i n Hoell, Anthony Jagoda. Thank you to Carolina De Bar tolo andMar y Scot t.

W h o h e l p e d m e c o m p l e t e t h i s j o u r n e y. S p e c i a l t h a n k s t o H u n t e r W i m m e r, w h o h e l p e d , g u i d e d a n d s u p p o r t m e f r o m t h e b e g i n n i n g u n t i l n o w. Yo u r help means a lot to me. Thank you again to all my instruc tor s, you all bring out bet ter me.

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GR APHIC DESIGNER / UI DESIGNER /

EMAIL /

g e j i n g 8 9 10 9 @ g m a i . c o m

WEBSIT E /

w w w. j i n g g e d e s i g n . c o m

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PHONE /

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[JING] GE

SCHOOL /

Academy of Ar t Universit y

DEPART MENT /

Graphic Design

COURSE /

Senior Por t folio

INST RUCTOR /

Mar y Scot t

TIT LE /

In Connection

TYPRFACES /

Gotham, Soho Gothic, Perpetua

PHOTOGRAPHER /

Jing Ge

SOF T WARE/

Adobe Creative Cloud

BINDERY /

The Key Printing & Binding

PRINT ED /

Giant Horse Printing

C o p y r i g h t © 2 0 17 J i n g G e . Wr i t t e n a n d d e s i g n e d b y " J i n g Ge" All right reser ved. No paet of this publication can be reproduced without express permission from Jing Ge. All respec tive work shown has been appropriately identified and credited. Any commission found will be noted and correc ted in subsequent editions

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