BRIEF/CONCEPT
BRIEF: To promote a documentary on CCTV and surveillance in the UK to be aired on ITV1. CONCEPT: The campaign is both on-screen and off-screen to target a wider audience as this is an issue relevant to most people especially in Britain where there is an estimated 4.2 million CCTV cameras in Britain, more than any other nation. The tone of this campaign is intended to be mysterious and sinister, with the tag line, ‘Who is watching you?’ BRIEF 3 - EYE SPY
01/05
I have taken the visual concept quite literally, using a greyscale eye with a coloured iris for a higher impact, this is the predominant theme throughout the screen, web and print resolutions - as this reinforces the idea of being watched. The idea of the eye is to illustrate we are always being watched but the identity of the watchers are rarely known.
OUGD301 PROMOTION GEMMA BYRNE
TRAILER 1 - 15 SECONDS
(STATIC SOUND)
0:00
(STATIC SOUND)
(STATIC SOUND)
(STATIC SOUND)
0:03
(STATIC SOUND)
0:06
0:09
0:12
BRIEF 3 - EYE SPY
(IMPACT SOUND)
(STATIC SOUND)
(STATIC SOUND)
(STATIC SOUND)
0:15
02/05
A 15 second motion graphic to be used as a trailer throughout the ITV channels using a combination of still images and effects at the start to create the same effect as a CCTV Clip. Two sounds have been included, a static noise at the beginning to create authenticity and at the end, with an impact noise in the middle. The sounds were from a stock sound site, www.freesound.org.
OUGD301 PROMOTION GEMMA BYRNE
TRAILER 2 - 15 SECONDS
(STATIC SOUND)
0:00
(STATIC SOUND)
(STATIC SOUND)
(STATIC SOUND)
0:03
0:06
0:09
0:12
BRIEF 3 - EYE SPY
(IMPACT SOUND)
(STATIC SOUND)
(STATIC SOUND)
(STATIC SOUND)
0:15
03/05
A 15 second motion graphic to be used as an alternative trailer throughout the ITV Channels using a combination of still images and effects at the start to create the same effect as a CCTV clip. Two sounds have been included, a static noice at the beginning and end to create authenticity, and an impact noise in the middle. The sounds were from a stock site called www.freesound.org.
OUGD301 PROMOTION GEMMA BYRNE
STING - 6 SECONDS
0:00
0:01
0:02
0:03
0:05
BRIEF 3 - EYE SPY
(IMPACT SOUND)
0:04
0:06
04/05
A 6 second motion graphic to be used as a sting, one with sound that will feature throughout the ITV channels, and a silent variation to be used on the digital escalator panels on the London Underground to gain more exposure. The clip focusses on the eye visual that is present in both trailers. The sound was taken from www.freesound.org.
OUGD301 PROMOTION GEMMA BYRNE
WEB FEATURE
MAGAZINE ADVERT- TV CHOICE LARGE SCALE POSTER PROPOSAL
Eye Spy A documentary looking into the use of CCTV in Britain today. Who is watching you?
eye spy monday 8:00pm
Eye Spy Tonight, 8pm A documentary into CCTV in Britain today. There are an estimated 1.8 million cameras in Britain, one for every 32 people.
Eye Spy
BRIEF 3 - EYE SPY
05/05
The magazine advert is for TV Choice, one of the most popular TV guides in the UK, with a dominant female audience. The large scale poster is to increase exposure to a wider varying audience, it is designed to be displayed at the platform in the London Underground which will tie in with the stings for the Digital Escalator Panels. The web feature will target web users, which again, is a very varied audience. These adverts will be displayed a week befovre the programme airs.
OUGD301 PROMOTION GEMMA BYRNE