06 E-MOBILITY
E-mobility: Next generation of automobiles Alexander Baraka
During the past decade, we have witnessed a huge leap in automotive technology towards the next er a of digitisation as well as sustainability – from the development of autonomous vehicles to electric drive systems. The path towards connectivity and electrification has become the main focus and key driver for manufacturers who are striving to meet ever-changing consumer needs. Soon, vehicles will be purely electric, sustainable in every way, more intelligent than ever, and capable of conversing naturally with the driver to deliver the driving pleasure of the future. At BMW Group, we have adopted the principle of preparing for future change through innovation and customer centricity. Every piece of technology integrated into every BMW vehicle is the culmination of the company’s dedication to creating innovations that deliver satisfaction and happiness to customers every time they step into their car. This is especially apparent in our approach to electric mobility. One of the forward-looking principles for the future of mobility is ACES – Autonomous, Connected, Electrified, and Services/Shared. Today, BMW Group offers a wide range of vehicles across different platforms worldwide.
UPDATE 3/2021
Fur thermore, their attractiveness is attributable to an expressive design and advanced technology in the areas of operation and digitalisation, which are oriented to the lifestyles of contemporary target groups. At the global level, we can expect to see a massive electromobility ramp-up from a number of manufacturers. As of June 2021, the BMW Group was offering five fully-electric models in the global market. This includes the BMW i3, MINI Cooper SE, BMW iX3 as well as the two main innovation flagships, the BMW iX and BMW i4. We believe that by 2030, at least 50 per cent of our global sales will come from fully-electric vehicles. In response to this expectation, advances in battery cell production and e-drive technologies will also be accelerated to meet the EV market expansion.
