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55 Tourist information magazine | Summer 2015

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JUNE 2015 INTERNATIONAL PERFORMING ARTS FESTIVAL

Holland Festival NOW: ALL SUMMER EVENTS IN AMSTERDAM! Discover Amsterdam and its 9 Areas

Zaanse Schans in Autumn

Red Light District: More than ...

This Season Food, Drinks & Nightlife


9 STRAATJES

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Not far behind Dam Square, between the wellknown ring of canals, you will find nine small streets full of small specialist shops, boutiques and galleries. The three times three streets are situated neatly side to side and together they are a kilometre long, but make no mistake! You can easily lose yourself here for a day. Pleasant, unique and bold In former times the workshops of craftsmen could be found in Reestraat, Berenstraat, Runstraat, Hartenstraat, Wolvenstraat, Huidenstraat, Gasthuismolensteeg, Oude Spiegelstraat and Wijde Heisteeg. Nowadays the small streets are full of specialist shops. If you want to snap up something special, you are bound to be successful here. Contrary to the large shops in the city centre, nothing is standard here. Except the more easy-going atmosphere and the great amount of creativity. Vintage, chic, second-hand and everything in between The collections of the shops show that the owners are passionate enthusiasts. Many of them have made their hobby their job. If you love clothes with just something special, you can indulge yourself in the more than fifty clothes shops. No sameness here, but mainly colourful, chic, trendy, exciting, vintage or secondhand clothes. The second-hand shops in the Nine Streets are famous for vintage, chic and second-hand clothes in Amsterdam by the way. Unlike anything else All the shops really show sincere interests: shoe shops with unusual collections, a sock shop for men, specialised bookshops, a cheese shop with hundreds of different types of cheeses and have you ever seen a White Teeth shop before?

TIPS! • On de9straatjes.nl/uk/ you can see the amount of specialised shops • Most shops in the Nine Streets are also open on Sundays, after 12.00 hours. • There are various small cafés in the Nine Streets that sell healthy sandwiches, smoothies, cheesecake and other goodies.

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THE MOST FUN AND DIVERSE SHOPPING AREA IN AMSTERDAM

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The Nine Streets (De Negen Straatjes) are located in the heart of Amsterdam, in a part of the old city centre. Here you can both feel and see the history of Amsterdam. The nine streets are unique for their diversity and history but at the same time have managed to incorporate the splendour of the past with a taste of the present.

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DE 9 STRAATJES CENTRUM

A unique characteristic of the nine streets is that you will not find any chain stores here; in fact almost all of the stores in the nine streets are speciality stores of some kind. From cheese to chocolates, fancy dress to second-hand clothing, antiques to art deco, tearooms and lunchrooms to bars; kitsch, retro and loungy are all represented in these nine unique and distinctive streets.

“The whole world is built around Amsterdam” wrote the world famous in Holland poet Joost van den Vondel in the seventeenth century. This century - being the Dutch Golden Age - was for Amsterdam a previously unexperienced period of prosperity. People came to the city for business or a decent living. The old town area became too small, so an extension was inevitable and three new main canals were dug out: Heren-, Keizers- and Prinsen-gracht. Between them cross-canals and -streets. The quarter of ‘9 Streets’ was constructed in the first half of the 17th century and was

from the beginning until now dominated by trade and culture. The names of the streets remind us of the old artisans dealing with all kinds of skins for the leatherindustry. The area permits a general view of the architecture of all kinds of houses. Among these houses are the beautiful Vingboon-Houses and the building ‘Felix Meritis’. The Felix Meritis-building dates from 1787. It was ordered by the Felix Meritis-Society. This society was guided by the enlightenment and the ideals of those days. In this building the first Amsterdam (oval) concert-hall was constructed. By means of concerts, lessons and tests the

All shops are represented in these nine unique and distinctive streets.

public was actively involved. With a short intermission it has always cleared the way for cultural purposes. Wolfgang Amadeus Mozart was heard in the no longer exisiting municipal theater on the Keizersgracht. On the Herengracht you’ll find the Biblical Museum. The collection is quite diverse with in its heart the Book itself (the oldest dating from 1477), an important number of temple models, archeological finds from Egypt and so on.In the Gasthuismolensteeg nr. 7 you will find the Dutch Spectacles Museum. It reveals the history of spectacles over 700 years. In the neighbourhood of our quarter of the ‘9 Streets’ is the Royal Palace, the former Town Hall, built in 1648, the Westerkerk where Rembrandt was buried and the Anne Frank House in which the Frank family was hiding from l942 until l944. Here Anne wrote her famous diary. Visit us and find for yourself that our ‘9 Streets’ are an ideal framework to explore Amsterdam in all it’s facets and richness. Moreover you’ll have the experience that our quarter itself is an exclusive shopping area with an unmatched range of shops, studios, restaurants and hotels.

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The 9 shopping in the Streets SHOE{DICTION Oude spiegelstraat 3 | 1016 BM Amsterdam 020 4233888 | www.shoediction.nl info@shoediction.nl Luxury boutique Shoe{diction presents you a fresh and exclusive “SUMMER” collection of high end labels. Situated in the popular 9 streets brands such as Missoni, Givenchy, Marc By Marc Jacobs, See by Chloé and Emilio Pucci fill our sore shelves. Visit us in the store or check the collection online.

Nielsen Lunch Café

Opening hours: Monday 12:00 - 19:00, Tue - Fri 11:00 - 19:00, Sat 11:00 - 18:00, Sun 12:00 - 18:00.

Berenstraat 19 020 3306006 At the delightfully informal lunch café Nielsen, where fresh flowers put you in a summery mood whatever the weather, you are spoilt for choice from a delicious breakfast menu. Furthermore, do they have a very attractive lunch card, with scrumptious club sandwiches and home made cakes. All ingredients used are fresh and ecological friendly meat is used. They have many vegetarian and vegan dishes on the menu. All the dishes are home made, of course. Especially recommendable is their multiple prize-winning club sandwich. A true family business with a passion for fresh, honest and tasty food.

Beadies Huidenstraat 6 | 1016 ES Amsterdam www.beadies.com (Shopping online is possible!) Handmade pieces that are real eye-catchers. Beautiful beads, charms and semi-precious stones from all over the world of which you can design your own perfect piece of jewelry, special requests can be made by the employees in the store. You can also sit down and make jewelry yourself in the back of the store. Fashionable, upto-date, trendy designs. Colorfull, Ibiza style.

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BERENSTRAAT

Pretty Rings Most beautifull rings from Paris

Fashion Flairs Clothing

monday Tuesday - saturday Sunday

Monday Tuesday - saturday Sunday

Berenstraat 26, T 020-6202104 www.prettyrings.nl

12.00 - 18.00 hrs 10.00 - 18.00 hrs 12.00 - 18.00 hrs

Berenstraat 40, T 020-4277100 www.fashionflairs.nl 12.00 - 18.00 hrs 10.00 - 18.00 hrs 12.00 - 18.00 hrs

RUNSTRAAT

BEAUREGARD Ibiza Style

Runstraat 29, T 020-5287222 www.beauregard.nl BEAUREGARD means “beautiful to see” and that is exactly what we want you te be. Monday: 12.30 - 18.00 hrs | Tuesday till Saturday: 10.30 - 18.00 hrs | Sunday: 12.30 - 17.00 hrs |

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Parisienne Fashion accesories

Berenstraat 4, T 020-4280834

Tuesday - friday Saturday Sunday

10.00 - 18.00 hrs 10.00 - 17.00 hrs 12.00 - 17.00 hrs

HUIDENSTRAAT

Mint Mini Mall Lifestyle items - Accessories - Gifts

RAIN Natural Body & Bath products

Runstraat 27, T 020-6272466 www.mintminimall.nl

Huidenstraat 17, T 020-6220440 www.rainafrica.nl/shop

A marvelous new place in town for lifestyle items, trendy accessories & spot on gifts for him, for her & for the little ones. Monday: 12.30 - 18.00 hrs | Tuesday till Saturday: 10.30 - 18.00 hrs | Sunday: 12.30 - 17.00 hrs.

FAIR TRADE natural body & bath products, made with organic wild harvested African Oils, and luxurious handmade beauty gifts. Monday, Sunday: 12.00 - 18.00 hrs | Tuesday till Friday: 11.00 - 18.00 hrs | Saturday: 10.00 - 18.00 hrs


The 9 shopping in the Streets Lust Runstraat 13 | 020 6265791 www.lustamsterdam.nl

SAS Design

Restaurant Lust is an all day round place that serves PURE GOOD FOOD in a trendy atmo­ sphere. The lunch menu offers a great variety in sandwiches, salads, burgers and shakes. At night the place transforms to a more classy restaurant with nice wines and good service. The dinner menu is international, inspired by Mediterranean cuisine. For just a salad or an extensive night of dinning, Lust is a place to be.

‘Tame tomorrow... beautiful today!’ Gasthuismolensteeg 1 | 020 4271999 www.sasdesign.nl SAS Design has brought an elegant combination of oriental, antique and contemporary jewellery to the Amsterdam neighbourhood of the Nine Streets. This romantic boutique offers you a beautiful collection of handmade jewellery of their own design. The pieces are produced by a small team of gold smiths from the Indian Thar desert in first class silver, gold plated silver and gold with the use of precious stone. The store is open seven days a week. Open: Mon. 12-6pm, Tue. – Sat. 11am-6pm, Sun. 12-5pm

The vintage watch shop Reestraat 3 | 020 3892789 | www.awco.nl

Skins Cosmetics

Amsterdam Watch Company is specialized in sales and restoration of vintage watches from makes such as Omega, Rolex, Jaeger­LeCoultre, Cartier and Patek Philippe. There’s also a large selection of watch straps and other watch related­ accessories available as well as handmade watches from the Netherlands as Christiaan van der Klaauw and Roland Oostwegel. We say Bring back a piece of time!

Runstraat 11 and Van Baerlestraat 27 (Conservatorium Hotel) Amsterdam 020 5286922 | www.skins.nl Skins Cosmetics is the premium address for excellent service and internationally renowned niche cosmetics. We welcome you to discover our handpicked collection of perfumes, skincare and make up: Creed, Diptyque, Byredo, Laura Mercier, EVE LOM et al. Our stores are open 7 days a week. Check our Facebook page or website for current information about in­store events.

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The 9 shopping in the Streets Moscow by Pure Brands Runstraat 8 | 1016 GK Amsterdam www.purebrands.nl Come and shop at this lovely store with a great atmosphere. Full of Dutch designed clothing, only using the most beautiful colors and materials. Pure and comfortable!

Liebeskind Huidenstraat 11 | 1016 ER Amsterdam www.purebrands.nl Just opened in Amsterdam! A gorgeous store, filled with leather bags, wallets, clutches, shoes and clothing: all a woman wants!

Architect of time Available at Amsterdam Watch Company Reestraat 3 | 020 3892789 | www.awco.nl As a Bauhaus student of Walter Gropius, Max Bill intuitively understood how to apply the pursuit of constructive clarity and precise proportions to his work. The collaboration between Junghans and Max Bill began in 1956 with the design of a kitchen clock. The design of the face cascaded directly into the design of wristwatches in 1961.

Chronoscope automatic â‚Ź 1.595,-

De Witte Tandenwinkel Dental Care and Oral Hygiene Products Runstraat 5 | 1016 GJ Amsterdam | 020 6233443 De Witte Tandenwinkel (The White Teeth Shop) sells a well figured out selection of dental care products, not easily to be found elsewhere. No, they’re not fanatics, but they like to convey the idea that dental main-tenance need not be an annoying plight, but a way of caring that can even be pleasant. They offer solid and practical advice and are not obtrusive with that. They are there for the customer who needs a package of simple toothpicks, safe toothpaste that really whitens, wire brushes of 6,3 millimetres wide or the best electric toothbrush there is. Open: Mon.: 1-6pm, Tue.-Fri.: 10am-6pm, Sat.: 10am-5pm

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CULTURE IN THE

The 9 Streets

Felix Meritis

Brilmuseum (Museum of Spectacles)

Keizersgracht 324 | 020 6262321 (office) www.felix.meritis.nl

Gasthuismolensteeg 7 | 020 4212414 www.brilmuseumamsterdam

Felix Meritis is an independent European centre for art, culture, science as well as an (inter) national meeting place in Amsterdam. In Felix Meritis art, culture, philosophy and politics are matters of everyday life. It continues the values of the Enlightenment that led its founders (40 citizens) to erect one of the grandest buildings on the Keizersgracht with Holland’s oldest purpose-built concert hall (opened in 1788).

The Brilmuseum (National Museum of Spectacles) grew out of a private collector’s passion for optometric objects. Today, the collection is displayed on two floors of a lovely 17th century building located in Amsterdam’s charming Negen Straatjes (Nine Streets) district. The museum provides a unique overview of the 700-year history of spectacles, including the changing fashions and technologies over the centuries.

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