EXERCISE 1VALUE PROPOSITION

Objective

The objective of this exercise is for the participants to practice how to imagine a future scenario of a successful business. Visualizing the future business scenario will help the participants to get knowledge about important matters such as value proposition, customer segments and key activities they have to make.

The starting point in the business canvas model is value proposition.

Description

1. Ask the participants to try to imagine that in one year they have a successful business.

2. Ask the participants to visualize their VALUE PROPOSITION according to the future business by constructing it in play dough or other materials of their choice.

When they work with value proposition these questions can guide their work:

Products or services

• Which products and services are you offering that helps your costumers or satisfy basic needs?

• What is new and unique about this product or service?

Pain Relievers

• How does your product and services create value?

• How does it alleviate customer “pains” or reduce negativity?

Gain Creators

• How does your product or services create customer gains?

• How does it make your costumers happy?

3. When they are done ask them to show it to each other for constructive inputs and feedback and ask questions that will guide them in making a short write up on their value proposition, which is put on the canvas.

Facilitator’s notes

Focus on the questions:

What is the customer pain?

What can our product do to relieve the pain?