EXERCISE 2CUSTOMER SEGMENTS

Objective

The objective of this exercise is for the participants to map and describe their different customer segments. Are there more than one? Is there primary and secondary segments? It is essential to know the segments in order to design your product as well as possible.

Description

1. Ask the participants to visualize their CUSTOMER SEGMENTS according to the future business by constructing it in play dough or other materials of their choice.

When they work with customer segments these questions can guide their work:

Customers

• For whom are you creating value?

• Who are your most important costumers?

• What are your customers trying to get done? (task they are trying to do, problems they are trying to solve or needs they are trying to satisfy)

Customer pains

• What are the negative emotions, undesired cost or situation and risk that your customer experience?

Gain Creators

• What are the benefits your costumer gets from your product or services?

2. When they are done ask them to show it to each other for constructive inputs and feedback and ask questions that will guide them in making a short write up on their customer segments, which is put on the canvas.

Exercise 3key Activities

Objective

The objective of this exercise is for the participants to map and describe their key activities which is the product or service the business delivers.It should take into consideration what the value proposition is as well as what the customers want.

Description

1. Ask the participants to visualize their KEY ACTIVITIES according to the future business by constructing it in play dough or other materials of their choice.

When they work with key activities these questions can guide their work:

Production

• How do you design and produce the product?

• What kind of equipment or machinery do you have?

• What kind of place do you have?

• What kind of quality do you make?

Service

• What kind of service do you give to your customers?

• Are different services needed for different customer segments?

Problem solving

• How do you come up with new solutions to individual costumer problems?

2. When they are done ask them to show it to each other for constructive inputs and feedback and ask questions that will guide them in making a short write up on their key activities, which is put on the canvas.