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EXERCISE 3 - YOUR COMPETITION
Objective
The objective of this exercise is for the participants to understand and analyse their competition and how they can make sure their brand and products are competitive. How can they use the uniqueness of their brand to attract and retain customers?
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Description
1. Invite two people from similar businesses (preferably business run by young people). You can also visit them beforehand and take pictures or video of their businesses to give the participants a better understanding of them. Alternatively, you can arrange an excursion to the businesses if they are located close to each other)
Ask them to prepare a short presentation on their:
• Business brand
• Their products
• What makes them unique?
• How do they compete with other businesses?
• What are their 5-bestselling products?
• What marketing strategies do they use?
2. Q&A session - Let the participants ask the two business men/women questions either in plenary or make two cafés in the room where the participants can circulate and discuss and ask the role models questions.
3. Ask the participants to write down what their competition looks like and what they can do to stand out and get their brand noticed.
