INSIDE
4 Key Growth Tips for Business Owners Page 8
Customer Loyalty 101 Page 16
Alternatives to Septic Service Page 30
In The News Page 36
INSIDE
4 Key Growth Tips for Business Owners Page 8
Customer Loyalty 101 Page 16
Alternatives to Septic Service Page 30
In The News Page 36
You've achieved well so far by making smart choices and following through.
You've proven you have a bold entrepreneurial drive. You’ve made yourself a business owner. Now, naturally, the goal is to grow the company. Fortunately, you don't have to start from scratch collecting ideas and advice for growing a small business. Start with these time-tested essentials for growth.
1. Create a Detailed Strategic Plan. A goal is one thing. Using a roadmap to reach it is another. Countless great ideas are never realized. Good strategic planning is the far most reliable way to turn a great idea into reality. The reason why so many would-be successes become failures is simply wrong thinking about what strategic planning is supposed to be like. It’s not a one-and-done task. The
best strategic planning is ongoing, fluid, and under continuous analysis and tweaking to determine what works best and what should be modified or replaced in the plan as you’re following it.
The most effective strategic plan for your business is one that is realistic about your product and/or service quality, your operations, your team, your physical resources, your current and likely short-
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term and medium-term growth funding options, your management skills, your organization’s other strengths and weaknesses, the market, the economy, and other external conditions. These are the considerations in planning for a more aggressive move toward greater profitability.
Clarify your vision, i.e., what you want to achieve through the next 3 to 5 years. Your strategic plan should lay out how you will put in place the necessary resources for scalability. It should ultimately provide your guide along the path you have chosen toward realizing your vision, based on your realistic options.
also serves your branding as a popular provider trusted by others throughout the business community.
Be selective in identifying the most potentially mutually advantageous opportunities for partnering your business with others. Utilize quality mutual marketing resources and promotional brand-building that cross over most ideally with your collaborator’s business type. Integrate your website and social pages and your other online resources into the mutual marketing program.
To track your progress, establish some basic performance metrics that measure your success in terms of KPIs like cash flow, production, quality benchmarks, marketing results, net lead generation, cost per qualified lead, sales closing rates, total cost per customer acquisition (CAC), repeat sales rates, referral networking progress, etc. But, also track the more obscure but critical progress in, for example, customer satisfaction, employee engagement, job satisfaction, process improvement initiatives completed, even asset upgrade and maintenance targets, and other achievements that lead to growth or maintain the foundations necessary to support it.
Make business networking your way of life. Build collaborative relationships with as many other businesses as possible in your industry and your local community of diverse business types. Developing reciprocating marketing activity and resulting customer traffic between your company and others is a high-quality form of marketing that
Be selective in identifying the most potentially mutually advantageous opportunities for partnering your business with others. Utilize quality mutual marketing resources and promotional brand-building that cross over most ideally with your collaborator’s business type.
Maximize your company’s visibility by cosponsoring and/or participating in industry and community events, nonprofit initiatives, civic programs and projects, and other public activities. Introduce yourself to as many local and regional business owners as you can. Get to know the other leaders in your area too. Let everyone know you and your team are available to collaborate on certain projects that are good for local commerce and that benefit the community more broadly.
Another way of thinking about mutually beneficial
business relationships has to do with cultivating an exceptional rapport with your current customers by providing exemplary products and services. We can assume your products are excellent and people love them. But, people prefer to deal with people they like. So, make yourself and your team likable.
In other words, show you care enough to take time to get to know your customers on a professional level well enough to constitute relationships that can be valued along with your product or specified services.
It sounds simple and perhaps not important enough, but what people think about you and your business is what drives them to you or away from you. So, that’s actually everything that matters in marketing.
3. Make the Most of Your Online Resources.
Productive online marketing (and perhaps sales operation) is essential for any modern business. So, allocate expert SEO resources to optimize your site. Remember that your business website is where most, if not all, of your customers and prospects will go first to get
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information about your company, what you offer, and how you compare to your competitors.
image issues, optimizing URLs, and so on.
Make sure your homepage is inviting and intuitive to use. Declutter all pages on your site. Make sure navigation tools are all functioning properly. Fix all issues negatively impacting the user experience.
Some optimizations include improving your website, adding video, properly formatting headers, adding fillable forms, converting dated to evergreen content, fixing broken internal page links, developing relevant back-links, adding keywords and long-tail keyword phrases, correcting
Today’s consumers have many choices. If they’re uninspired by a boring website, frustrated by functions that don’t work, or confused by content that does not make sense for their needs, they quickly move on. A website that looks great, works well, and delivers captivating information and highly appealing offers engages visitors, holds their attention longer, and inspires them to take action to learn more or become a customer. So, prioritize an excellent website.
Connect with influencers to promote your company on social platforms. You should participate on social
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When there’s a dirty job to be done, trust the iMPACT sewer cleaner to do it without washing quality and safety down the drain. Don’t let its compact size fool you. The iMPACT packs a wicked punch with features like:
• Industry-leading IntuiTouch® controls
• Hands-free accessory light option
• Safety interlocks, non-destructive e-stops and boom alarms
• Multi-Flow system for fuel economy
• Quiet engine design
• Optional wireless controls
• Powerful vacuum blower
And it’s all backed by a solid commitment to highquality performance. The iMPACT is engineered to reliably perform better — powerful, safe and affordable.
Therefore, prioritize cash flow. Maintain enough cash in your budget for meeting immediate needs. You can simply allocate a cash reserve amount and stick to it. Or, you might try somewhat overestimating some things to help compensate for inevitably underestimating or overlooking the costs of other things.
Likewise, you might consider under-projecting some income streams to hedge against overprojections on revenue generators that might underperform your best assumptions. Keep in mind that a series of small errors have a way of often adding up and sinking budgets.
platforms yourself too. Take advantage of Google’s local ranking options to magnify your social marketing visibility in your local area. Optimize your social pages with interesting, visually impressive posts, valuable information, and timely interactions with readers. Offer the kinds of expert information and advice that establishes you as an authority in your industry. Pay the small fees to boost posts and spread your messages to vastly larger audiences.
Even a great plan is just a plan, but with the money to execute it, a plan can evolve into a great success story. Whether you’re the best in your industry or not, without sufficient funding to get your plan off the ground, you will find that big talent and plans can only take you so far. You also need cash to make things happen. Good finance management is the way to maintain profit margins that make everything else possible.
So, just wishing it will happen reduces the dream of success to an unattainable fantasy. Further, all good portable restroom service owners are deeply committed to delivering a good customer experience. That’s rarely a problem. It’s in some of these other areas that operators often need guidance. The overarching advice here is to stay on track in adhering to the general guiding principles explained above. They will enable you to build a sustainable team, reputation, client base, and referral base. From those successes, you can grow your enterprise and build a satisfying life as a lifelong entrepreneur.
...prioritize cash flow. Maintain enough cash in your budget for meeting immediate needs. You can simply allocate a cash reserve amount and stick to it. Or, you might try somewhat overestimating some things to help compensate for inevitably underestimating or overlooking the costs of other things.
At its most basic, we’re talking about a customer who loves a business so much that they will repeatedly purchase over and above cheaper options from another company.
Loyal customers are the backbone of any successful business. Repeat customers tend to spend more with you and have larger than average spends when they return. So how do you encourage loyalty?
Let’s first talk a little about loyalty versus satisfaction. Customer satisfaction is one of those metrics that can be tricky to measure. Still, it’s also a good indication of your business performance.
A satisfied customer is not a loyal one (although they can be the same if you provide excellent and consistent customer service). It’s entirely possible for a satisfied customer to be new to your business, and therefore, they tend to spend less with you. Repeat customers, though, are often a source of considerable business growth. It’s estimated that a repeat customer has a sixty to seventy percent chance
A satisfied customer is not a loyal one (although they can be the same if you provide excellent and consistent customer service). It’s entirely possible for a satisfied customer to be new to your business, and therefore, they tend to spend less with you.
of buying from you, so encouraging repeat customers makes good sense.
Loyalty is built on emotion. Customers return because they perceive you to be better quality, have better customer service, be a force for good, or a combination of all of these things.
Focus on every aspect of how your customer interacts with you, and you’ll begin to see the rewards in your bottom line.
4 Personalize your customer interactions –Use their name, and remember their important dates (offer them discounts on their birthday).
4 Offer exception complaint handling and customer service — go the extra mile. Sometimes things go wrong, but how you handle it will stick in your customer’s mind.
4 Resolve issues quickly and easily.
4 Provide ongoing support – This depends on what type of service you offer. It’s possible to set up your processes so that you can provide ongoing support whenever your customer needs to speak with someone.
4 Be generous in your support and provision –Some companies find a way to offer gifts with every
purchase (or perhaps some uplift in the service you provide to them). A cynic might see a customer loyalty program as a way to extract more money. However, having a genuinely generous customer service provision (no quibble returns) can go a long way to putting this idea to rest.
There are several different types of loyalty programs, and which you use depends on your business.
4 Point-based system: Spending an increasing amount of points with you earns rewards
4 Tiered system: A system that is set up in such a way that it rewards further spending.
4 Cashback and discounts: Self-explanatory, but generous discounts or cashback can go a long way to encouraging loyalty.
4 Partnered program: Working with another company to offer your most loyal customers a good deal.
If you decide to go this route, then make sure you monitor closely how the program performs and adjust accordingly. You’re good to go as long as the program achieves your goals.
Most businesses have a social media presence. Managed correctly, it can be integral to your customer retention strategy.
4 Ensure you respond to customer queries and feedback quickly and gracefully (even in the face of provocation).
4 Share relevant content and promotions.
4 Encourage user-generated content and reviews.
Engage with your customers; humor goes a long way to humanizing you. Put a smile on people’s faces, and they will remember you and likely return. Use humor carefully, though, as controversial opinions may upset people, and
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Engage with your customers; humor goes a long way to humanizing you. Put a smile on people’s faces, and they will remember you and likely return.
result
Building customer loyalty may be simple, but it’s not easy. It takes commitment and consistency. Provide excellent customer service, and treat your customers with respect and they will return again and again.
More and more, women are taking a leading role in the septic service industry.
Priority Pumping is a prime example of this exciting trend. They have earned a leading role in the construction, maintenance, repair, service, and pumping of septic systems in Gilbert Arizona, and the surrounding area. They love their industry, and it shows in the high-quality service and customer support for which they have earned a glowing reputation.
Like all of the septic service companies we cover, Priority Pumping has distinguished itself in a number of interesting ways. Priority Pumping started as TKS Contracting in 2017, giving them just 6 years to establish themselves as industry leaders in their area. So, how did they do it? Let's take a closer look.
The first sign that Priority Pumping had its finger on the pulse of its local community and an understanding of what its friends, customers, and partners needed was their rapid shift from general construction contracting to specializing in septic service. In general, it is considered to be a truism that, in business, you want to diversify as much as possible. But as we have seen again and again, it is that in the septic service industry, specialization is the real key to success. This has at least two immediate implications that make the people we cover interesting.
The first implication is that there must logically be a
lot of septic companies out there that don't make it or that languish in obscurity. The second is that those who do make it benefit from some kind of special, unique insight that has enabled them to flourish where others don't.
After just a couple of years in what should be a profitable general contracting business model, Priority Pumping saw the writing on the wall and quickly retooled its operation into a specialist septic service company. Today, they focus on regular system checkups and septic service. Rather than spreading their skills and toolsets out over a wide range of construction contracting tasks, they decided to be the very best at septic service, and their many satisfied customers are certainly glad that they did.
Everybody needs prompt, quality septic service. The alternative is, well, we don't need to talk about that. Suffice it to say that the alternative to great septic
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The first sign that Priority Pumping had its finger on the pulse of its local community...
service is not acceptable. For this reason alone, those septic service providers who choose to specialize in prompt, quality customer care tend to do well. This describes Priority Pumping in a nutshell. But that's not where their distinctions end.
Priority Pumping puts all of its energy and resources into delivering the best septic service in its area. That is the core of any good septic company, and their customers will tell you the same thing. In addition to this, fair pricing is another key to great septic service. The fact is that every septic customer knows they simply cannot get by without the service Priority Pumping provides.
When it comes to personalized service, septic companies are not obligated to offer their customers many options. But Priority Pumping makes an effort to make sure they know how and how much service they want, need and can afford. By actively respecting their customer's needs and budgets, they drive customer retention off the charts.
By offering transparent billing and noticeably fair prices, Priority Pumping wins lasting customer loyalty. That is something that might not pay off in just a few short years. But for Priority Pumping, fair pricing paired with great personalized customer care has given them some serious traction in their market.
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Finally, we have customer education. In the age of digital information, those who educate their customers pull ahead of the competition. This is true in all industries and all markets. But for septic companies, it's still not a ubiquitous thing. Many septic companies are content to run on grit and quality service. But those who offer resources for their customers to learn from are ahead of the curve.
Priority Pumping has a well-developed blog page and a robust FAQ section on its website. In addition to this, they are clear and transparent about everything they do. This means customers understand their options, they know what they are paying for, and they can ask for more budget-friendly options if they so choose.
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The effect that good customer education has is that it gives the customer the ability to be discriminating. They can learn to discern the difference between a great service and a mediocre one. When the customer is sure that he knows what he's getting, he is glad to come back to the best, and in Gilbert, Arizona, that's Priority Pumping.
Because they specialize in just delivering great septic service, you'd think their service list would be short. It isn't. They offer sewer line inspections, hydro jetting, sewer repair and replacement, interceptor pumping, grease trap pumping, septic installation, alteration, pumping, and ADEQ inspections. At the end of the day, Gilbert, AZ residents know where to get the best septic service around, and that is what makes Priority Pumping the leader in their area.
Sources https://prioritypumpingaz.com/
If you've looked at more than a few of the local-level septic service companies we've featured, you'll notice they have something in common. They all excel in certain customer service-related areas. In the septic business, going the extra mile for the customer is what it's all about. That's because everyone needs septic service, and when they have trouble with their system, they start looking for solutions pretty fast.
Butwhat happens when the average customer, desperate for working facilities, finds septic technology that is cheaper, faster and works as well or better than traditional systems? Well, it could mean the sudden termination of your bottom line. Here, we're going to look at some of the current alternatives out there. This should allow you to better educate your customers, or to retool your product/service offerings.
One of the greatest vulnerabilities of the septic service industry is the perception that traditional systems are dirty or otherwise unpleasant. As a septic professional, you probably think of standard septic tech as proven, reliable, and well-understood. But to many people, all of those things are presumably equal to "primitive." These septic systems may fail in one way or another. But in
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As a septic professional, you probably think of standard septic tech as proven, reliable, and well-understood. But to many people, all of those things are presumably equal to "primitive."
addition to being billed as "cleaner," they have the PR benefit of being new as well.
The key to making sure your customer base gets quality equipment is to know how these non-traditional systems are likely to fail. If you're successful, you'll protect your business, and you'll probably save your local community the heartache of a string of catastrophic failures.
In order to build one's own system requires the acquisition of relevant permits, project planning, site prep, system connection, and a load of detailed work. How it fails: If it turns out that the customer is ready to go through all of that, they might as well start their own septic installation company. If not, they would be better off hiring you.
These small-scale systems are increasingly common in rural settings and single-family residences. How it fails: They cost between $10, 000 to $20,000. That's at least $1,000 more than a traditional system. What's more, these tend to be very high, maintenance, which is usually the last thing people want.
Billed as "eco-friendly," waterless systems are about using human waste as a composting resource. They are inexpensive at around $2,200 and save a lot of water. How it fails: The downside is, once again, high maintenance. If the customer is ready and willing to put in a lot of work, these systems can be great. If not, they are in for an unpleasant surprise. Another dark side to these is that if the users are on medications or don't eat strictly organic diets, then their composting plans may be bad for their gardens.
These systems use a standard tank but replace the
standard leach field with one made of interwoven polyethylene arches. The primary benefit is costeffectiveness.
How it fails: At the lower end, these systems are quite affordable, but only if cheap gravel is available. If not, they are just as or more expensive than a traditional system.
Sand filter systems are pretty common and are becoming increasingly so, especially in coastal locations. In areas where there isn't enough soil for ordinary systems, they are pretty effective.
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How it fails: Some people may want a sand system just because they are novel. But if the location is better suited for a traditional system, they should go the traditional route. Further, these are more expensive at the high and low ends of the price range.
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If the customer is ready and willing to put in a lot of work, these systems can be great. If not, they are in for an unpleasant surprise. Another dark side to these is that if the users are on medications or don't eat strictly organic diets, then their composting plans may be bad for their gardens.
The difference between a traditional system and a drip system is the inclusion of an aerobic holding chamber and filtering treatment system.
How it fails: While these systems work well, they are more expensive at the lower end, are more complex, meaning more maintenance, and don't work well on smaller properties.
Wetland septic systems can work well in the right environment. Their components must be carefully selected and they should be used only in locations where they are optimal.
How it fails: Locations where the organic components of these systems are likely to die should receive
traditional systems. Urban and arid locations are not right for these systems.
Sources https://upgradedhome.com/alternatives-to-septic-tanks/
We feel that every customer is unique and has distinctive requirements. Our commitment is to listen and work with you to build the finest vacuum system possible. Take advantage of our quality, experience, and after the sale service & support.
Features best in-pipe image, navigation flexibility and digital zoom/ pan for enhanced traceability
ELYRIA, OHIO, April 4, 2023 – RIDGID® , a part of Emerson’s professional tools portfolio, introduces the first reel of its kind to provide digital self-leveling with no moving parts, the SeeSnake® Mini Pro Inspection Camera with TruSense® Technology . It is the latest reel in the RIDGID portfolio of inspection and drain cleaning tools, each designed to complement each other and provide the strongest breadth and depth of products to help meet the toughest jobsite challenges.
The small, yet rugged Mini Pro is designed to inspect up to 200 feet of 1.5- to 8-inch pipe with its mid-flex push cable that can navigate hard 90-degree bends. Its innovative 25 mm digital self-leveling camera always keeps the in-pipe image upright and is shorter than the traditional 25 mm camera head.
“The industry-first digital capabilities of the Mini Pro take pipe inspection to a whole new level,” said Kelsey David, product manager, RIDGID for Emerson . “The smooth in-pipe images that remain upright at all times combine with enhanced in-pipe location and positioning capabilities to increase user confidence and improve pipe inspection efficiency.”
TruSense establishes a two-way datalink between the camera head and a TruSense enabled monitor. With TruSense, advanced sensors on the camera head convey valuable information about the in-pipe environment, including the high-dynamic range (HDR) image sensor that offers bright, clear in-pipe imaging in difficult lighting conditions. The TiltSense™ Inclinometer measures the camera's angle and displays the degree of tilt on the monitor – giving professionals a useful
indicator of the pitch of the camera in-pipe. Digital zoom/pan provides the ability to focus on a single point of interest for a better understanding and view of what’s happening in-pipe.
The Mini Pro is backed by the manufacturer’s RIDGID
Full Lifetime Warranty.
To purchase or learn more about the Mini Pro and the entire line of RIDGID inspection solutions, visit RIDGID . com, or call toll-free: 1-800-4RIDGID.
Emerson’s professional tools business, which includes RIDGID as well as the Greenlee® and Klauke® brands, provides the industry’s broadest portfolio of advanced, reliable tools and technologies for the mechanical, electrical and plumbing trades globally. Visit emerson. com/professionaltools for more information.
About RIDGID
For 100 years, RIDGID has been providing certainty and efficiency to the professional trades by delivering innovative plumbing, mechanical and HVAC tools. To learn more, visit RIDGID.com/100.
About Emerson
Emerson (NYSE: EMR) is a global technology and software company providing innovative solutions for the world’s essential industries. For more information, visit Emerson.com.
RIDGID®, Greenlee® and Klauke® are trademarks of Emerson or its subsidiaries. All other trademarks belong to their respective holders.
Charlotte-based equipment finance company closes sixteenth asset-backed security transaction.
CHARLOTTE, NC (March 20, 2023) – Commercial Credit Group Inc. (CCG)® , an independent commercial equipment finance company, today announced that it has finalized a $397,080,000 term asset-backed security (ABS) transaction. The securitization was placed with a diversified group of fixed income investors from 34 unique institutions. BofA Securities, Inc. served as Structuring Agent and Lead Bookrunner for the placement. The securitization is comprised of four classes of notes which carry the following ratings:
“ CCG is pleased to have completed its sixteenth term ABS transaction since 2011. We are appreciative of the continued support from the institutional ABS investor community which is reflected in the high levels of oversubscription on the transaction.” stated Paul Bottiglio, CCG’s SVP and CFO. “This transaction further diversifies our funding sources helping us to more efficiently meet the financing needs of our middle market customers.”
The securitization pool is supported by CCG’s finance contract originations in the construction, fleet transportation, manufacturing, and waste equipment industries.
Commercial Credit Group Inc., a wholly owned subsidiary of Commercial Credit, Inc., is an independent commercial finance company that provides equipment loans and leases to small and mid-sized businesses in the construction, fleet transportation, machine tool and manufacturing and waste industries.
www.commercialcreditgroup.com.
Contact Information: Julie Murphy 704-944-2771
jmurphy@commercialcreditgroup.com
Coxreels is proud to introduce a new line of three industrial duty LED lights now available on the PC10 reels. The new LED lights feature a variety of industrial-grade features and options, including: a 50,000 hour rating, internal light diffusers, and shatter-resistant polycarbonate lenses. Coxreels’ new LED lights also feature adjustable steel hooks for hands-free placement.
Whether you are looking for the compact LED light feature (-M), the LED light with the additional power source (-K), or the industrial-duty, UL Listed LED light (-H), these reels have the perfect features to complement a variety of applications. Coxreels® has remained steadfast and focused on manufacturing high quality, industrial grade hose, cord, and cable reels with leading industry innovation since 1923. Offering a full product line serving the industry in every channel and application, Coxreels® takes great pride in designing, building, and supporting each and every product made exclusively in the U.S.A.
For further information on Coxreels® industrial duty LED lights, contact Customer Service at (800) 269-7335 or visit www.coxreels.com.
Muncie, Ind., April 3, 2023 – As of April 1, Chairman, CEO & President Ray Chambers has retired after a 19year tenure with Muncie Power Products.
Chambers’ visionary and strategic thinking has been instrumental in Muncie Power’s success. He was a truly transformative leader for Muncie Power who connected the important parts of our company’s history with significant changes that were needed to secure the future. Muncie Power has been grateful for his devoted leadership, belief in the
company, putting our people first, and much more.
Andrea Zanellotti has been announced as the new CEO and president of Muncie Power. He currently, and will continue to, serve as the CEO of RR USA, another member company of the Interpump Group. RR USA officially joined the Interpump Group in 2019. Muncie Power has been a member of the Interpump Group since 1999.
Zanellotti brings with him over 30 years of experience in the power transmission industry, and plans to
Chambers’ visionary and strategic thinking has been instrumental in Muncie Power’s success.
continue Muncie Power’s legacy as a leading manufacturer of PTOs and fluid power components across North America and beyond.
“The success of any company is built on the efforts of its employees, and I am excited to continue building upon the foundation and culture Mr. Ray Chambers has created over the years,” Zanellotti said. “I am grateful for this new opportunity with my new colleagues, and look forward to the journey and challenges that lie ahead.” Zanellotti marks the sixth CEO the company has had in its 87-year history.
About Muncie Power Products, Muncie Power Products, Inc., a member of the Interpump Group, is one of the leading manufacturers of power take-offs and fluid power components. Since 1935, Muncie
Power Products, Inc. has been serving the truck equipment and other fluid power markets with quality products and services. Headquartered in Muncie, Indiana, Muncie Power Products, Inc. maintains manufacturing and distribution facilities across the country as well as a global distribution network. At Muncie Power Products, Inc., “We build trust.”