North American Sweeper- October 2022

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2005-2022 OCTOBER 2022 INSIDE WHAT IS LOCAL SEO p.30 2022/2023 ANNUAL BUYER’S GUIDE p.17 ATLANTIC SWEEPING & CLEANING p.8 IN THE NEWS p.34 GROWTH BY DIVERSIFICATION BASICS p.22
Global Environmental Products 5405 Industrial Parkway, San Bernardino, CA 92407 USA • 909-713-1600 • www.GlobalSweeper.com The perfect choice for any Municipal/Governmental agency requiring highperformance, reliability, and ZERO EMISSIONS. INTRODUCING THE 1ST 100% PLUG-IN ALL ELECTRIC DRIVE THREE-WHEEL HEAVY-DUTY MECHANICAL STREET SWEEPER MADE IN THE USA The Ultimate Street Sweeping Machine
www.nasweeper.com OCTOBER 2022 NORTH AMERICAN SWEEPER 3 SWEEPER FINANCING SPECIALISTS Jayme Elise Michael Your CONTACT US: 877-701-2391 | OakmontFinance.com

SUBSCRIPTIONS

POSTMASTER:

4 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us FEATURES 8 Atlantic Sweeping & Cleaning 17 2022/2023 Annual Buyer’s Guide 22 Growth By Diversification Basics 30 What Is Local SEO 32 In The News 34 Index of Advertisers/Classifieds CONTENTS OCTOBER 2022 | VOLUME 17 | ISSUE 10 CEO & PUBLISHER Gideon
SENIOR EDITOR Katherine Nolan ADVERTISING Tracy
CREATIVE DIRECTOR Melissa
EDITORIAL MANAGER Heidi
CIRCULATION Noah
Phoenix Global Media Inc. P.O. Box 235, Stockton New Jersey 08559 866-418-4400 phone 973-532-0319 fax sales@nasweeper.com North American Sweeper Magazine is published by Phoenix Global Media Inc. Copyright 2020 by Phoenix Global Media Inc. All rights reserved.
$15.00 per year, or by eligible request.
Please send changes to North American Sweeper Magazine P.O. Box 235, Stockton New Jersey 08559 Opinions expressed in editorial submissions contributed to North American Sweeper Magazine are those of the individual authors exclusively and do not necessarily reflect the opinions of North American Sweeper Magazine, its staff, its advertisers, or its readership. North American Sweeper Magazine assumes no liability or responsibility toward independently contributed editorial submis sions or any typographical errors, mistakes, misprints, or missing information within advertising copy.
6 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us

Broom Badger

Broom Badger ® is our new compact mechanical sweeper, a powerhouse machine that can handle dirty jobs and easily maneuver around tight turns, cul-de-sacs and tree-lined streets. And because it’s a reliable Elgin Sweeper, it’s a good value — hardworking yet fuel-efficient, technologically advanced yet easy to operate and maintain.

creating

fuel efficient and quieter variable speed, heavy-duty

Backed by strong and established

® COMPACT POWERHOUSE. OVERSIZED VALUE. • No CDL required to operate • Simplified and more intuitive operator controls • Improved productivity with dual, 42” side brooms
wider sweep path • More
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dealer network LEARN MORE TODAY Broom Badger ®

ATLANTIC

Sweeping & Cleaning

8 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us SPOTLIGHT INDEX

Atlantic Sweeping & Cleaning is one of the oldest operating fullservice property maintenance companies in the country. They have served the Washington DC and Baltimore Metropolitan area for over 45 years, providing machine sweeping, pressure washing, seal coating, line striping, and porter services to government and commercial clients.

So, the question is, what does it take to remain a leading street sweeping company in one of the most demanding markets in the country for nearly half a century? Well, with the intense political and high-profile business communities in these areas, impressions are very important. Government institutions have to maintain the trust of the public, as do business interests, and that makes the appearance of cleanliness a top priority.

With that much experience under their collective belt, Atlantic Sweeping & Cleaning is a shoe-in anytime new contracts come up for bidding. But shining exteriors and a sterling reputation are just the beginning of this company’s unique value proposition.

STAYING COMPETITIVE IN AMERICA’S TOUGHEST STREET SWEEPING MARKET

Suppose the elected head of some government agency neglected the exterior cleanliness of his headquarters. Then, he was voted out and replaced by someone who kept the place clean and shining inside and out. People will notice. Even if they don’t

Suppose the elected head of some government agency neglected the exterior cleanliness of his headquarters. Then, he was voted out and replaced by someone who kept the place clean and shining inside and out. People will notice.

overtly take note of it, they will feel the difference, and that spells votes. The same goes for people driving by. One year, the place is dusty and dingy, the next it looks great. Believe it or not, it makes a big difference, especially in Washington DC. In local politics, even if the appearance of a

continued on page 10

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building associated with a given candidate did not have a direct effect on the result of an election, candidates still have an intense desire to boost their image in any way they can. Clean buildings and parking lots are a big part of that.

Naturally, this very real need for clean exteriors spills over to the business community. If you had the choice between shopping at a hardware store with a nice parking lot and clean facade and a dusty one, the choice is clear. This goes for any type of business; restaurants, grocery stores, law offices, or what have you. The nicer-looking business gets the business. This is true no matter what city or town you’re talking about, but in this part of the country, it’s a deeply embedded part of the culture. It’s something the proprietors of Atlantic Sweeping & Cleaning have known for decades. It’s a key to

10 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us SPOTLIGHT INDEX
Keystone Plastics has been manufacturing the industry’s leading replacement brooms for street sweeping and road construction since 1954. At Keystone we believe in reliable quality and strive to make the heaviest, longest lasting brooms in the industry. We also believe the only good broom is the one that arrives to you as promised. Contact us to find a distributor near you. Quality. Performance. On-Time Delivery Replacement Brooms You Can Rely On. Visit kpbrush.com | Call 1-800-635-5238 continued on page 12
www.nasweeper.com OCTOBER 2022 NORTH AMERICAN SWEEPER 11 co-op purchasing financing we make it easy to buy! Contract # 122017-JTN Bucher Municipal 105 Motorsports Road Mooresville, NC 28115 T 704.658.1333 WWW.BUCHERMUNICIPAL.COM things you must know BEFORE buying a STREET SWEEPER5 SCAN CODE for your free report

getting ahead in this business that has made them successful where others have fallen behind. In the final analysis, all it takes is one incident of oversight, one missed oil spot, one plastic bag blowing over the hood of a car, and a sweeper company could lose a contract. Even a passing incident that does not reflect the overall quality of work by a sweeping company can leave a lasting impression in the mind of a client. For Atlantic Sweeping & Cleaning, Inc, that makes meticulous service not only a must but an obsession.  Alright so, what’s the real difference between Atlantic Sweeping & Cleaning and any other outfit with a sweeper truck? The answer to that question is better-equipped teams, not just individual drivers, more thorough service, and top-notch customer care.

12 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us
SPOTLIGHT INDEX

FULLY EQUIPPED TO SERVE THE STRICTEST NEEDS

This company runs and maintains a sizable fleet of sweeper trucks, each operating with both a driver and an assistant. While the driver operates the truck, the helper uses a portable blower to tackle debris on sidewalks, curbs, and other areas. By setting up each of their trucks with mobile phones, they can make sure any acts of vandalism or unauthorized dumping are discovered and reported. When they find things like that, they notify their clients right away.

That allows the client to alert the police if necessary. But most importantly, it ensures that if an act of vandalism or illegal dumping were to take place during the night or after a service, the client won’t mistake it for an oversight by the sweeping company. Unfortunately, vandalism and illegal dumping are big problems in these parts of the

While the driver operates the truck, the helper uses a portable blower to tackle debris on sidewalks, curbs, and other areas. By setting up each of their trucks with mobile phones, they can make sure any acts of vandalism or unauthorized dumping are discovered and reported.

continued on page 14

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All of their employees are trained and expected to clear off a parking lot fully. Sometimes a complete cleaning means having to hand pick up trash by hand on pavement, non-paved areas, green areas, planters, and carports.

country, and the people at Atlantic Sweeping know how to get out in front of these kinds of problems before they can threaten a contract. It protects their business and gives the client some peace of mind.

All of their employees are trained and expected to clear off a parking lot fully. Sometimes a complete cleaning means having to hand pick up trash by

hand on pavement, non-paved areas, green areas, planters, and carports. Atlantic Sweeping teams empty trashcans and change plastic liners. Plus, they deliver common area maintenance tasks including wiping down surfaces like trash receptacles and windows. This level of service takes longer and is much more labor intensive, but it makes a critical difference in the end result.

You would be hard-pressed to find a sweeping company that delivers that level of hands-on care, and that is what sets them apart from the competition. That, and the fact that they have some of the bestcompensated crew members in the region in this industry, makes them possibly the most reliable, thorough, and trusted property maintenance company in Washington DC, and Baltimore.

That is quite a distinction, and one that Atlantic Sweeping & Cleaning works diligently to maintain.

Sources https://atlanticsweeping.com/sweeping-services/ https://atlanticsweeping.com/sweeping-services/

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SPOTLIGHT INDEX
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1-800-VANITY NUMBERS

1800sweeper.com 1-800-793-3737

1800sweeper.com

1-800Asphalt 317-357-9850 800asphalt.com

ALTERNATIVE SWEEPER

POWER

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Masco Sweepers 800-345-1246 mascosweepers.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

BARLIGHTS/BEACONS

Schwarze Industries, Inc. 800-879-7933 schwarze.com

BLOWERS

Buffalo Turbine 716-592-2700 buffaloturbine.com

Masco Sweepers 800-345-1246 mascosweepers.com

BROOMS/BRUSHES

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Masco Sweepers 800-345-1246 mascosweepers.com

Nomad 450-530-9873 balaisnomad.com

CONSULTING: STORMWATER POLLUTION

Schwarze Industries, Inc. 800-879-7933 schwarze.com

ENTERPRISE/BUSINESS MANAGMENT SYSTEMS

Keystone Plastics Inc. 908-561-1300 kpbrush.com

CRACK SEALING

Roklin Systems Inc. 805-256-7680 roklinsystems.com

DISTANCE MEASURING DEVICES

FastMeasure Distance Measuring Devices 888-876-6050 fast-measure.com

Eagle Eye Tracking 1-419-466-3629 EagleEyeTracking.com

ENVIRONMENTAL

Schwarze Industries, Inc. 800-879-7933 schwarze.com

FINANCIAL/LEASING COMPANIES

ODB 800-446-9823 ODBco.com

Owen Equipment Co. owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

DRAG SHOES

Masco Sweepers 800-345-1246 mascosweepers.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Superior Tire and Rubber 800-289-1456 superiortire.com

ELECTRIC SWEEPERS

United Rotary Brush Corp. 800-851-5108 united-rotary.com

CHASSIS PARTS (USED/ REMAN./REBUILT PARTS/ ENGINES/TRANSMISSIONS)

Easiwash Cleaning System 641-357-9274 easiwash.com

Bucher Municipal North America 704-658-1333 buchermunicipal.com

MB Companies, Inc. 1-888-323-2900 www.m-bco.com

Commercial Credit Group Inc. 704-731-0031 commercialcreditgroup.com

Oakmont Capital Services LLC 320-844-8800 oakmontfinance.com/sweeper

GPS (GLOBAL POSITIONING SYSTEMS)

Eagle Eye Tracking 1-419-466-3629 EagleEyeTracking.com

MotoMon 305-969-5566 MotoMon.com

18 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us 12 AMERICAN LIQUID WASTE SEPTEMBER 2017 Visit Us Follow Us

INFRARED/PATCHING

Asphalt Reheat Systems 608-298-9301 asphaltreheat.com

Kasi Infrared Corporation 603-865-1893 kasiinfrared.com

Ray-Tech Infrared Corp. 800-884-2072 raytechinfrared.com

MARKETING SUPPORT

Schwarze Industries, Inc. 800-879-7933 schwarze.com

MEMBERSHIP ORGANIZATIONS

PAVEMENT MARKING

Dickson Industries Inc. 405-598-6547 roadproonline.com

MB Companies, Inc. 1-888-323-2900 www.m-bco.com

Sweeper Parts Sales Inc. 877-695-3060 SweeperPartsSales.com

SITE PREP

Bonnell Industries 815-284-3819 bonnell.com

Keystone Plastics Inc. 908-561-1300 kpbrush.com

1800sweeper.com 1-800-793-3737 1800sweeper.com

MISCELLANEOUS

PAVING & PATCHING

SWEEPER DEALER

Owen Equipment Co.

owenequipment.com Schwarze Industries, Inc. 800-879-7933 schwarze.com

PRESSURE WASHERS

Easiwash Cleaning System 641-357-9274 easiwash.com

Masco Sweepers 800-345-1246 mascosweepers.com

ROUTING/SCHEDULING

SOFTWARE

Owen Equipment Co.

owenequipment.com Schwarze Industries, Inc. 800-879-7933 schwarze.com

PAVEMENT MAINTENANCE

Roklin Systems Inc. 805-256-7680 roklinsystems.com

Eagle Eye Tracking 1-419-466-3629 EagleEyeTracking.com

RUBBER PARTS (FLAPS, HOSES, SEALS, ETC.)

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Municipal Maintenance Equipment, Inc. 916-922-1101 source-mme.com

Owen Equipment Co. 800-992-3656 owenequipment.com

Masco Sweepers Inc. 1-800-345-1246 mascosweepers.com

MB Companies, Inc. 1-888-323-2900 www.m-bco.com

R.N.O.W Inc. 1-414-541-5700 rnow-inc.com

SWEEPER MANUFACTURER

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Global Environmental Products 909-713-1600 globalsweeper.com

NiteHawk Sweepers 1-800-448-9364 nitehawksweepers.com

ODRA Road Sweepers 844-888-6372 odrasweeper.com

Owen Equipment Co.

owenequipment.com Schwarze Industries, Inc. 800-879-7933 schwarze.com

Stewart-Amos Sweeper Co. 800-482-2302 stewart-amos.com

www.nasweeper.com

www.americanliquidwaste.com

OCTOBER 2022 NORTH AMERICAN SWEEPER 19
SEPTEMBER 2017 AMERICAN LIQUID WASTE 13

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Global Environmental Products 909-713-1600 globalsweeper.com

Sweeper Parts Sales Inc. 877-695-3060 SweeperPartsSales.com

TYMCO Inc. 1-800-258-9626 tymco.com

Masco Sweepers Inc. 1-800-345-1246 mascosweepers.com

Keystone Plastics Inc. 908-561-1300 kpbrush.com

SWEEPER MANUFACTURER— PARKING LOT

Bucher Municipal North America 704-658-1333 buchermunicipal.com

NiteHawk Sweepers

1-800-448-9364 nitehawksweepers.com

Victory Sweepers 844-479-3373 VictorySweepers.com

OUTDOOR SWEEPERS

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Owen Equipment Co. 800-992-3656 owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

SWEEPER

MANUFACTURER—AIR

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Owen Equipment Co. owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Owen Equipment Co.

owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Masco Sweepers Inc. 1-800-345-1246 mascosweepers.com

Stewart-Amos Sweeper Co. 800-482-2302 stewart-amos.com

SWEEPER

MANUFACTURER—BROOM

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Stewart-Amos Sweeper Co. 800-482-2302 stewart-amos.com

NiteHawk Sweepers 1-800-448-9364 nitehawksweepers.com

United Rotary Brush Corp. 800-851-5108 united-rotary.com

SWEEPER MANUFACTURER— OUTDOOR

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Global Environmental Products 909-713-1600 globalsweeper.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

SWEEPER MANUFACTURER— RIDE-ON

Masco Sweepers 800-345-1246 mascosweepers.com

SWEEPER PARTS

Bucher Municipal North America 704-658-1333 buchermunicipal.com

20 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us 14 AMERICAN LIQUID WASTE SEPTEMBER 2017 Visit Us Follow Us

BuySweeperParts 253-872-2077 buysweeperparts.com

Elgin Sweeper Company 847-741-5370 elginsweeper.com

Global Environmental Products 909-713-1600 globalsweeper.com

Sweeper Parts Sales Inc. 877-695-3060 SweeperPartsSales.com

SWEEPERS (USED)

Bucher Municipal North America 704-658-1333 buchermunicipal.com

SWEEPING & SURFACE CLEANING

Masco Sweepers Inc. 1-800-345-1246 mascosweepers.com

United Rotary Brush Corp. 800-851-5108 united-rotary.com

Wheeler Bros., Inc. 814-443-7140 WheelerFleet.com

SWEEPER RECONDITIONING

Elgin Sweeper Company 847-741-5370 elginsweeper.com

BuySweepers 253-872-2077 buysweepers.com

Owen Equipment Co. 800-992-3656 owenequipment.com

Prairie Truck & Auto 608-842-3040 prairietruck.com

United Rotary Brush Corp. 800-851-5108 united-rotary.com

TRUCKS & TRAILERS

R.N.O.W., Inc. 414-547-5700 rnow-inc.com

WEAR & REPLACEMENT PARTS

Bucher Municipal North America 704-658-1333 buchermunicipal.com

Owen Equipment Co. 800-992-3656 owenequipment.com

R.N.O.W Inc. 1-414-541-5700 rnow-inc.com

R.N.O.W Inc. 1-414-541-5700 rnow-inc.com

R.N.O.W Inc. 1-414-541-5700 rnow-inc.com

Owen Equipment Co. 800-992-3656 owenequipment.com

Owen Equipment Co.

owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Owen Equipment Co.

owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

SWEEPER RENTALS

Owen Equipment Co.

owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

Owen Equipment Co.

owenequipment.com

Schwarze Industries, Inc. 800-879-7933 schwarze.com

www.nasweeper.com

www.americanliquidwaste.com

Owen Equipment Co. 800-992-3656 owenequipment.com

Sweeper Parts Sales Inc. 877-695-3060 SweeperPartsSales.com

Sweeper Parts Sales Inc. 877-695-3060 SweeperPartsSales.com

Wheeler Bros., Inc. 814-443-7140 WheelerFleet.com

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SEPTEMBER 2017 AMERICAN LIQUID WASTE 15

Growth By Diversification Basics

ASSOCIA TION INSIDER

SPOTLIGHT INDEX

Diversifying your products and services is a great way to build a more robust business model for a commercial pavement sweeping company. Adding new revenue channels comes with advantages and disadvantages, like just about anything else you do to grow your business. Of course, those must be carefully weighed before investing in resources to support additional product or service channels. There are some very popular and inexpensive options for adding new service lines to pavement sweeping businesses. Here, we’ll offer some general considerations.

ADDING PRODUCT AND SERVICE CHANNELS

Many pavement sweeping companies offer additional services for their customers. For example, trying portering, which has been called a “cash cow” by at least one highly successful sweeping company featured in the NAS Spotlight. Others may include adding trash bins and/or ash urn rentals, with or without routine servicing. Others offer gum removal, power washing, signage maintenance, fencing repairs, asphalt repairs, roll-off rentals, portable storage container rentals, interior clean-out services, even painting services, and other conveniences for customers.

The business adds one or more products or services to help existing customers add a sweeper for construction sites.

TYPES OF BUSINESS DIVERSIFICATION

These kinds of diversification are normally managed by one or more of these methods:

22 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us continued on page 24 BUSINESS CORNER
TARGET CLASSES • Power Sweeping • Porter Service • Catch Basin Service AVAILABLE COVERAGE WORLD INSURANCE IS PROUD TO PRESENT Contact Scott Cerosky at 800-660-6934 ext 355 scottcerosky@worldinsurance.com Our Exclusive National Power Sweeping Insurance Program 4 Auto LiabilityPhysical Damage 4 General Liability 4 Umbrella 4 Workers Compensation 4 Property/Equipment 4 Employee Benefits 4 Payroll/HR Services 4 Surety Bonds

INDUSTR Y NEWS

l Horizontal Diversification: The business adds one or more products or services to help existing customers add a sweeper for construction sites. For example, you may decide to invest in a construction site sweeper truck, or indoor parking garage sweeping equipment. This expansion of the service model may also attract new markets looking for more comprehensive offerings.

ASSOCIA TION INSIDER

l Vertical Diversification: The business acquires a segment of the value chain, possibly either by distributing or even contracting to manufacture one or more products or services it offers. For example, you may have an innovative route scheduling software system your team has designed. At least one sweeping company in the midwest sells its route management software to other sweeping companies.

SPOTLIGHT INDEX

...you may add a sales rep with the talent to establish your business as a go-to provider for services to professional sports events and other major venues across your region. Or, you may finally decide to start tackling municipal, state, and/or federal contract bids.

l Geographical Diversification: Launching services into new territories offers growth opportunities coast to coast. For example, you may add a sales rep with the talent to establish your business as a go-to provider for services to professional sports events and other major venues across your region. Or, you may finally decide to start tackling municipal, state, and/or federal contract bids. With adequate research and financial resources, you can tap into a vast abundance of new profit centers.

COST/BENEFIT RATIO OF PRODUCT AND SERVICE DIVERSIFICATION

For offering and subcontracting some of these services and collecting profits for contracting out the work. It would cover considerations of offering one or two additional services in-house or developing a full onestop shop for customers for all exterior or even interior cleaning and maintenance.

It would end with a brief discussion of the amount of admin work, insurance, and field costs for the amount of revenue and business growth to be gained from adding these service channels, and perspectives on the value

24 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us
continued on page 26 BUSINESS CORNER
www.nasweeper.com WE CAN CREATE A RENTAL PROGRAM TO ALIGN WITH SWEEPING CONTRACTS YOU HAVE WITH YOUR CUSTOMERS

Adding new revenue generators

help promote your

of such adds, vs the long-term cost of not diversifying, especially in limited markets or in companies with budget constraints that do not support investment in additional sweepers and crew expansions, etc.

Diversification Benefits

ASSOCIA TION INSIDER

l Income Stabilization: When a seasonal income channel naturally declines, non-seasonal revenue lines can help offset the periodic revenue reductions.

TRUE

INDEX

l Added Synergies: Adding new revenue generators can help promote your primary offerings and vice versa, to capitalize on synergies that help grow market share.

l Financial Hedge: Having more than one income source can help protect profitability if one or more other revenue streams run dry because of changing market conditions or other unforeseeable external impacts.

l Growth Source: Strengthening a business’s cash flow by adding new products and/or services can provide the financial foundation for a company to launch more aggressive growth plans.

Diversification Costs

There are, naturally, challenges, costs, and risks in adding even the most common and least expensive revenue streams to any existing business model:

l Quality Problems: In an overwhelmed system, primary services may be inconsistently

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can
primary offerings and vice versa, to capitalize on synergies that help grow market share.
BUSINESS CORNER INDUSTR Y NEWS
SPOTLIGHT
continued on page 28
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INDUSTR Y NEWS

given the full attention necessary to maintain the business’s core financial support.

l Financial Risks: If new products or services are allowed to cause an unreasonable drag on staff hours, finances, equipment, etc., losses can be large and can happen quickly.

including its percentage of total business overhead costs. Ask your accountant for input to help you determine realistic channel operating cost percentages. Set and enforce realistic limits.

AS YOU DIVE INTO A NEW INCOME STREAM

ASSOCIA TION INSIDER SPOTLIGHT INDEX

l Operational Issues: Multiple revenue lines may necessitate additional accounting help to maintain accuracy, and compliance, and confirm a new line’s profitability or performance failure.

Selecting an additional product or service that best fits within your existing business model is essential

l Brand Identity Confusion: The company’s branding can become confused by a switch to promoting new services or products. PR is key to maintaining clear messaging about what your business offers.

MANAGING MULTIPLE REVENUE CHANNELS

Selecting an additional product or service that best fits within your existing business model is essential to sustaining the long-term smooth operations of your company. Use performance tracking metrics to monitor the financial performance of new lines and existing ones.

l Choose new channels that fit well:  Carefully scrutinize new revenue lines for any issues with excessive maintenance needs, requirements, pricing problems, sales issues, or process struggles. Avoid additions that disproportionately increase operating challenges.

l Track performance of all income lines:  Track Cost of Goods Sold for individual revenue channels,

Before you roll out a new product or service offering, spend the necessary time learning to help ensure that it’s a good fit for your company. Include thorough consumer market and competitive market research. Then, follow through with proper planning, testing, training, targeting PR, promoting, and selling. Reinforce your company’s core offerings, to protect your brand’s reputation for quality and reliability. Don’t let your relationships with your employees, current customers, vendors, or other stakeholders in your smooth operations be compromised as you implement the modified business model. Naturally, some resources must be diverted to launching and maintaining the new endeavor. But, the priority must always be to preserve the reputation you’ve worked to build on your core services to your valued current customers.

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BUSINESS CORNER
. .

ASSOCIA TION INSIDER

Local SEO What Is (And Why Should You Care?)

SPOTLIGHT INDEX

Building an online presence for your business is one of the best things you can do to promote your services. The strategic use of SEO (search engine optimization) can ensure even the smallest business can carve out a strong web presence and increase revenue. However, just ranking on the first page of Google for a keyword is not always enough. If you’re selling a service that relies on being physically present with your customer, a good strategy is to target your marketing locally.

WHAT IS LOCAL SEO?

Where SEO is about optimizing your website to rank highly in Google searches, local SEO takes that process further and aims to optimize for those looking for you in your local area. If you’re a paving contractor based in Washington state and you only do business in your local area, having inquiries from potential clients in Florida will not help move your business forward.

WHY IS LOCAL SEO IMPORTANT?

When someone performs a local search, Google will return a map and a list of businesses in the area.

This is called the map pack or local pack and enables customers close by to find you. It’s the first thing you see when Google returns search results.

Google also returns results for an organic search that sits below the map pack. The map pack is important because, while local search has always been popular, with the growth of mobile, demand for local search results has exploded.

As a business, you can rank in both local and standard searches, and your marketing strategy should take this into account.

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HOW TO RANK IN THE MAP PACK: THE BASICS

To determine where you rank in a local search, Google uses a different set of criteria than those used for organic searches. Google looks at the following data when ranking for a local search:

4 NAP citations (Name, Address, Phone number)

4 Your Google Business Profile (previously Google My Business)

4 Keywords used in your Google profile

4 Your business rating based on online reviews

4 Keywords used in online reviews

4 Amount of check-ins at your location

4 How many times your profile has been shared on social media

4 Your Google star rating

Let’s look at some of these in a little more detail.

NAP Citations

A NAP citation is a mention of your key business information anywhere on the web where NAP stands for name, address and phone number. Google has confirmed that local citations are important in ranking, so it’s worth ensuring your business details are registered across the web. Start by checking your contact details on your website and anywhere else your business is registered with are correct and match. The key to NAP citations is continued on page 24

www.nasweeper.com OCTOBER 2022 NORTH AMERICAN SWEEPER 31
A NAP citation is a mention of your key business information anywhere on the web where NAP stands for name, address and phone number.

Y NEWS

consistency. If your budget allows, you can use a third party to ensure your NAP citations are consistent across all business directories. Semrush offer a listings management tool to help businesses ensure their citations are consistent.

Your Google Business Listing and Keywords Google’s directory, Google Business Profile, is arguably the most important place to register your business.

Creating a Business Profile is free and easy to set up. Follow the setup instructions and provide as much information as possible, including the name of your business and its category. When prompted, make sure to add your location and provide accurate and up-todate information. When asked, add a description of your business and make sure you use your chosen keywords.

REVIEWS, CHECK-INS, SOCIAL MEDIA AND YOUR STAR RATING

Reviews, check-ins and social media are all opportunities to promote your business, and it’s well worth putting together a social media strategy so that you are consistent across all the platforms you use. In addition, providing good customer service and encouraging your customers to review your business online will help build your authority and get you noticed by the Google algorithm.

ASSOCIA TION INSIDER

Our team is always looking for ways to help our readers improve business operations and boost marketing effectiveness. Check our blogs regularly for more top tips to grow your business!

SPOTLIGHT INDEX

32 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us
BUSINESS CORNER INDUSTR
Call Us Today! 1 855 EETRACK (338-7225) www.eagleeyetracking.com

SPOTLIGHT INDEX

TAMPA CRANE AND BODY ADDED TO SCHWARZE TRUSTED DEALER NETWORK

Huntsville, AL, September 23, 2022 – Schwarze

Industries LLC is proud to welcome and announce the addition of our newest dealer, Tampa Crane & Body, to our Schwarze Trusted Dealer Network. Effective immediately, Tampa Crane & Body will be providing Sales, Service, and Parts for Schwarze products for the state of Florida.

For more information:

Tampa Crane & Body 5701 North 50th St., Tampa, Florida 33610 (888) 922-7263 • www.tampacrane.com

Schwarze Industries LLC 1055 Jordan Road, Huntsville, AL 35811 800-879-7933 • www.schwarze.com

About Schwarze Industries: Schwarze Industries (ISO 9001:2015) is an Alamo Group (ALG: NYSE) company and the premier manufacturer of parking lot, airport, street sweepers, and asphalt maintenance equipment. For 45 years, Schwarze Industries has been committed to providing an exceptional level of customer support and offers one of the most comprehensive lines in the sweeping business. Applications include parking area cleaning, industrial sweeping, mall and shopping center sweeping, airport ramp and runway sweeping, street sweeping (PM10), asphalt milling cleanup, and stormwater (MS4) management.

Tampa Crane & Body will be responsible for supporting the Schwarze branded products in the areas of new whole goods sales, parts, warranty, factory-trained service, and reconditioned units. Schwarze is focused on Quality, Performance, Public Safety, Value, and Customer Support. Having the right dedicated dealer is crucial to delivering the exceptional support our customers expect. We are pleased to have Tampa Crane & Body as a trusted dealer.

About Tampa Crane & Body: Tampa Crane & Body was founded in 1996 and has become one of the premier truck and body equipment suppliers in central Florida. Tampa Crane & Body has grown from a small shop to a thriving team of over 30 dedicated and trained technicians, all eager to help. With years of experience and vast industry knowledge, Tampa Crane & Body has the expertise to help your bottom line. They provide the best products, maintenance, and repairs to support your business and keep you a step ahead of your competition.

34 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us IN THE NEWS ASSOCIA TION INSIDER
Tampa Crane & Body will be providing Sales,  Service, and Parts for Schwarze products for the state of Florida.

Celebrating 10 Years Of Sweeping Excellence

www.nasweeper.com OCTOBER 2022 NORTH AMERICAN SWEEPER 35

BORTEK INDUSTRIES, INC. ADDED TO SCHWARZE TRUSTED DEALER NETWORK

SPOTLIGHT INDEX

Huntsville, AL, September 16, 2022 – Schwarze Industries LLC is proud to welcome and announce the addition of our newest dealer, Bortek Industries, Inc., to our Schwarze Trusted Dealer Network. Effective immediately, Bortek will be providing Sales, Service, and Parts for Schwarze products for a significant portion of the state of Pennsylvania. Bortek will be responsible for supporting the Schwarze branded products in the areas of new whole goods sales, parts, warranty, factory-trained service, and reconditioned units. Schwarze is focused on Quality, Performance, Public Safety, Value, and Customer

Bortek will be responsible for supporting the Schwarze branded products in the areas of new whole goods sales, parts, warranty, factory-trained service, and reconditioned units.

36 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us
IN THE NEWS ASSOCIA TION INSIDER

Support. Having the right dedicated dealer is crucial to delivering the exceptional support our customers expect. We are pleased to have Bortek as a trusted dealer.

For more information: Bortek Industries, Inc. 4713 Gettysburg Rd, Mechanicsburg, PA 17055 (717) 737-7162 • www.bortekpwx.com

Schwarze Industries LLC 1055 Jordan Road, Huntsville, AL 35811 800-879-7933 • www.schwarze.com

About Schwarze Industries: Schwarze Industries (ISO 9001:2015) is an Alamo Group (ALG: NYSE) company and the premier manufacturer of parking lot, airport, street sweepers, and asphalt maintenance equipment. For 45 years, Schwarze Industries has been committed to providing an exceptional level of customer

support and offers one of the most comprehensive lines in the sweeping business. Applications include parking area cleaning, industrial sweeping, mall and shopping center sweeping, airport ramp and runway sweeping, street sweeping (PM10), asphalt milling cleanup, and stormwater (MS4) management.

About Bortek Industries: Bortek is a family-owned & operated industrial & heavyduty equipment distributor. Since 1967, Bortek has been passionate about helping customers solve problems, while providing an exceptional customer experience. Bortek specializes in power cleaning equipment, primarily in the municipal, contractor and industrial markets. Having this focus allows Bortek to provide its customers with cleaning solutions that meet their specific needs.

THE PEOPLE YOU KNOW. THE PRODUCTS YOU TRUST.

Schwarze stands for: Quality, Performance, Public Safety, Value and Customer Support

www.nasweeper.com OCTOBER 2022 NORTH AMERICAN SWEEPER 37

1-800-SWEEPER

1800sweeper.com

Bensink

704-658-1333 / buchermunicipal.com

Bucher Municipal 11 704-658-1333 / buchermunicipal.com

The ODB Co. 39 800-446-9823 / www.odbco.com

Safety Vision

16 800-851-4764 / safetyvision.com

Schwarze Industries Inc. 5 800-879-7933 / schwarze.com

PRODUCT WA TCH

Buffalo Turbine 27 716-592-2700 / buffaloturbine.com

Carolina Enviromental Services

800-239-7796 / cesrefuse.com

SEALMATE 31 sealmate.com

Sharpco Sweeper Shoes

4 313-343-4328/800-372-5007/sharpcosweepershoes.com

Eagle Eye Tracking

33 855-338-7225

Elgin Sweeper Company 7 elginregenx.com

Global Sweeping Solutions 2 909-713-1600 / globalsweeper.com

Gregory Highway

866-994-4929 / gregoryhighway.com

KeyStone Street Sweeping Brooms

800-635-5238 / kpbrush.com

Multihog 36 443-852-1842 / multihog.com

Nescon 29 480-505-0001

Nite-Hawk Sweepers 6, 12 800-448-9364 / nitehawksweepers.com Nomad BC 450-530-9873 / balaisnomad.com

Oakmont Capital Services LLC

320-844-8800 / oakmontfinance.com

Skavin’jer Street Sweepers 38 888-652-2137 / skavinjer.com

Stewart-Amos Equipment Co.

4 800-482-2302 / stewart-amos.com

Street Smart 25 888-653-6800 / streetsmartrental.com

Superior Tire & Rubber Corp 32 800-289-1456 / superiortire.com

Sweeper Parts Sales

6 877-695-3060 / sweeperpartssales.com

Trinity Highway 16 888-323-6374 / trinityhighway.com

Tymco

26 800-258-9626 / tymco.com

United Rotary Brush Corporation 3 800-851-5108 / united-rotary.com

Victory Sweeper

13,33 844-479-3373 / victorysweepers.com World Insurance 23 866-793-9999

ODRA Sweeper

27 844-888-6372 / odrasweeper.com

Pat’s Pump & Blower

800-359-7867 / patspump.com

Xpress Sweeping Inc

37 401-523-6116 / xpresssweeping.com

38 NORTH AMERICAN SWEEPER OCTOBER 2022 Visit Us INDEX
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