free
volume two issue two
FuelBelt
turning passion into a thriving business solving the dehydration problem
Daddy, What Do You Do For Work Founders League Hits The Ground Running Record Keeping For The Self-Employed features: Providence Animal Rescue League | Central Chamber
Courses, Certificates, Degrees Downtown Providence and Online
RWU.edu (401) 254-3530
Gil Lantini | From The FOUNDER
Happy Anniversary to the Rhode Island Small Business Journal! This issue marks the one year anniversary of our first publication date. What started out as an idea in July 2011, hit the stands in February 2012 and one year later we’ve lived to tell our story. Just like a wedding day, I remember the day our first issue went to press. It began with anxiety and stress, that lead up to the ultimate moment
from the founder
of excitement, the “I do”. That was the moment Jim sent the files off for production. We followed that up with our post ceremony “reception” at a favorite Providence bar. That night marked a celebration of eight months of hard work we had put into building the concept and the brand, and RISBJ was finally now going to be a reality. Unfortunately for us, unlike a wedding there was no honeymoon after. I recall waking up the next morning after a long night out and thinking to myself “Do I really have to start on our next issue NOW”? The world of publishing was new to me and the thought of having to do this all over again was a bit overwhelming. Not only did we start on the next issue right away, but we’ve done it 10 more times since. With 12 issues scheduled for 2013, RISBJ has become the voice of entrepreneurship in Rhode Island, supporting our small business community, and we are here to stay. This anniversary issue is one of our best yet. Our featured cover story is on FuelBelt, a Rhode Island company that has been on the Inc. 5000 list 6 years in a row. Founder Vinu Malik turned a lifelong passion of his into a thriving business. I truly believe that to be successful in business you need to have passion for what you do. Malik’s story shows us that if a market for your product exists, we can combine our passion with hard work and determination to be successful. Thank you to everyone who has helped us turn our passion into a reality. We enjoy bringing you each and every issue of RISBJ and hope to continue to do so for a very long time. The traditional gift for a one year anniversary is paper and I couldn’t think of a more fitting gift to give than volume 2 issue 2 of RISBJ. If we make it to 50 years, Ralph promises a gold plated magazine. We’ll see how that turns out. In the meantime, I hope you enjoy this anniversary issue!
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RISBJ | rhode island small business journal
MOVING BUSINESSES Gil Lantini President, Founder Ralph Coppolino Vice President, Operations
The “Go To” Mover of Choice.... in the Southern New England Area.
& Business Development Danny Angeli Account Executive James Pardee Jr Creative Director and Design Editor Mike Casale Graphic Designer Aaron Cadieux Video Production Manager Contributing Writers Lisa Buben Miriam J. Calore Kristin Carcieri-MacRae Jeffrey S. Deckman Darlene Evans Peter George Jeremy Girard Adam Harvey Jeanne A. Hulit Douglas Jobling
SATISFACTION GUARANTEE
Steven J. King, PE Carolyn Lavin Dave Lubelczyk Donna Mac Bob Manasier Ivan Misner Ralph Mollis Chris Poe Elizabeth Pierotti Patricia Raskin Peggy Riley Dr. Ronald G. Shapiro Mari Anne Snow
FOR ADDITIONAL INFORMATION & A FREE ESTIMATE VISIT
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RI: (401) 233-2786 MA: (508) 656-2786 CT: (860) 821-2150
Tim Sullivan Mayor Angel Taveras Melissa Withers
www.facebook.com/risbj twitter.com/risbj 401 831 7779 info@risbj.com www.risbj.com ©MMXIII Rhode Island Small Business Journal
www.risbj.com | volume two issue two
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09
Secretary Of State
06
Daddy, What Do You Do At Work?
09
Making A Difference For Small Business
10
Spotlight On Startups
12
When Passion Meets Execution
15
How Social Media Has Transformed Public Relations
16
Building A Strong Contact Sphere
18
An Educated Consumer Is The Best Consumer
20
Networking And Workshops
21
Elders vs Egos
21
What’s Flowing This Issue?
Read. Replenish. Repeat. 4
RISBJ | rhode island small business journal
Navigating Your Communication Skills
26
Ways For Taxpayers To Get Tax Help
28
Run Your Business Like An Entrepreneur
30
New Jobs And New Beaches At The Quonset
33
Reaching Out Through The Airwaves
36
Show What Your Customers Think Of You
37
Manufacturing Renaissance Revisited
38
First Impressions
39
Forewarned Is Forearmed
44
Your Small Business Online In 2013
40
Featured Story: Fuelbelt
46
Record Keeping For The Self-Employed
41
Business Profile: Mutual Cornell
50
3 Tips For Staying Focused
42
Featured Chamber: Central Chamber
52
Chamber Chat
53
Just Because You Can, Doesn’t Mean You Should
54
Capital City: Providence’s Comeback Story
56
Founders League Hits The Ground Running
58
Social, Visual, Mobile, Virtual: Part II
60
The Importance Of Optimizing Your Website For Mobile
62
Featured Nonprofit: Providence Animal Rescue League
64
Golocal
66
Commercial Real Estate
68
Community Corner
72
www.risbj.com | volume two issue two
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Secretary of StatE | Ralph Mollis
Encouraging Economic Data Points to Better Times Ahead for Entrepreneurs
Barstool, Raincloud and the uniquely Rhode Island “Backyahd.” “It appears that ‘Backyahd India Pale Ale’ is going to be our flagship brand,” explains Garrison. “It’s the ultimate suburban brew, aggressively hopped with a tantalizing hop aroma. The beer’s bitterness pairs perfectly with spicy foods coming straight off the grill.” Despite the success of start-ups like Foolproof, Mollis says there are signs that the economic shake-out is not over. In 2012,
Secretary Of State Ralph Mollis
6,725 corporate entities disappeared, about 1.5 percent more than 2011. Still, Rhode
It appears that Rhode Island’s entrepreneurs
companies hit 4,479 in 2012, up 6.6 percent
are continuing to be more optimistic about
compared to 2011.
when the Great Recession officially began. That year a record 7,071 companies went out
the economy’s recovery, based on 2012 data from Secretary of State A. Ralph Mollis.
Island did better than in 2008,
If you want to toast the encouraging
of existence.
economic news, consider a beer from Last year 7,121 new business entities
Foolproof Brewing Company, which was one
“Our economic difficulties have taken a
registered with his office, the most since the
of those 7,000 start-ups last year. Finding the
terrible toll on all of us, but most signs
Great Recession officially began in 2008. “We should be careful about reading too much into these numbers after years of struggle. There may still be pain ahead, but
2012 marked the first time there have been two consecutive years of growth since 2006-2007
at least there are signs that the economy is headed in the right direction,” says Mollis. beer shouldn’t be a problem, according to
appear to point to better days ahead,” he
Mollis tracks annual business filings because
President Nick Garrison. Though based in
says. “Making it easier to start a business in
most newly formed business entities in
Pawtucket, you can already order Foolproof’s
Rhode Island will create jobs and jumpstart
Rhode Island choose a corporate structure
brews in dozens of pubs, restaurants, and
the economy.”
that requires registering with his office.
liquor stores from Westerly to Woonsocket.
For example, 2012 marked the first time
“We worked on getting the brewery off the
there have been two consecutive years of
ground for quite some time. Last year we
growth since 2006-2007. Starts were up 4
reached the point where we were ready
percent last year compared to 2011, which
to tackle the business in earnest,” says
was up 1 percent compared to 2010.
Garrison. “I needed time to pull the right team together, write the business plan, find
“Judging from our work with start-ups over the past year, there were indications that
a location and equipment, and put together the financing. And I had to do a lot of
people have more faith in the future of
research about the regulatory environment
the economy. But the results are still a bit
as well.”
surprising,” says Mollis. The Pawtucket-based brewery kicked And for the first time since 2004-2007, there
off with three beers in its product line.
have been four straight years of growth in
Each one is named for a particular
any corporate legal structure classification.
life activity, or as Garrison calls
The number of newly formed limited liability
them, “sacred beer experiences:”
6
RISBJ | rhode island small business journal
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STATEWIDE BUSINESS AFTER HOURS
Tuesday, March 19, 2013 4:30 pm to 7:30 pm $15.00 Per Person - Cash Bar Rhodes on the Pawtuxet 60 Rhodes Place, Cranston Don't miss this once a year opportunity to network with other businesses from throughout the state. Last year over 1,000 were in attendance with over 120 display tables featuring local businesses. Join us and enjoy the delicious food provided by Russell Morin Fine Catering while you make business connections that will last. Don’t forget to reserve a display table and take advantage of another great opportunity to show the unique products/services you have to offer. Table space is limited so contact your local chamber of commerce to reserve now!
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RISBJ | rhode island small business journal
Mind Your Own Brand | Startups
daddy, what do ? k r o w t a you do by Dave Lubelczyk
One morning at breakfast my four-year-old
I have since changed how I describe my
asked me what I do all day at work. As I
business and so should you. When you
started to give my thirty-second elevator
discuss your business, do not use industry
pitch I use at networking events, I soon
jargon, fancy marketing phrases or well-
realized he didn’t care how “I build stronger
crafted elevator pitches. Talk to the prospect
brands and improve organizational
in terms of their business and their issues.
dynamics” nor did he seem interested in how
Which means you must ask them about their
“I help companies succeed.”
business and listen to their issues before you ramble on about your business.
So I told him that “I make companies better.” And he asked, “Are they sick?” “Well kind of,” I answered, struggling to bring my complex methodology of creating extraordinary experiences and advocacy building down to a single phrase that would satisfy my son. Finally I said, “I make stores, restaurants and banks into fun places to shop and work.” Satisfied with the answer, he shifted the discussion to something
we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to
more important; what we were going to do together that day.
If you are able to talk in terms of their perspective and are able to make a real
As I later pondered this discussion, I realized
connection between their business and
that we often describe our businesses in
your product, soon you will be spending
terms of how we understand them, not
some quality time together building a
in terms our audiences will relate to. My
solid relationship.
son understood ‘fun’ was better than ‘not fun’ and he has often been bored in stores, restaurants and banks. By putting things in his terms, he was able to personally relate to that description and see why making them
Dave Lubelczyk Image Identity imageidentity.com
fun would be a good thing. www.risbj.com | volume two issue two
9
SBA | Making a Difference for Small Business
SBA Lending: Making a Difference for Small Business
by Jeanne A. Hulit
For two years in a row the U.S. Small Business Administration has
Over the past year, SBA began streamlining and simplifying many of
helped to put more than $30 billion into the hands of small business
the loan programs to provide more access and opportunity for both
owners across the country. In fiscal year 2012 (October 1, 2011
lenders and small businesses. As part of this effort, SBA encouraged
through September 30, 2012), SBA loan programs posted the second
lenders to use more of their own paperwork and the agency’s
largest dollar volume ever, surpassed only by the dollar volume in
updated processing systems, so that more than 80 percent of its loan
fiscal year 2011, which was heavily boosted by the loan incentives
applications can now be processed online.
under the Small Business Jobs Act of 2010. The pace of SBA loanmaking is a healthy sign for the national economy and the credit
These efforts, among other loan enhancements, have resulted in
markets and is one of the foundations for ensuring the availability of
nearly 1,300 lenders returning to SBA lending, and have opened up
financing to small businesses trying to establish themselves, grow
more points of access to capital for small businesses wherever they
and create new jobs for Americans.
do business. We have the results to prove it.
Here in New England, the SBA backed just under 4,000 loans totaling
504 Loans Dollars Set All-Time Record. By improving the loan making process and by allowing small businesses to refinance their
$930 million in fiscal year 2012.
commercial mortgages for a limited period of time, we saw a record In Rhode Island during the same period, SBA approved 349 loans
year for the Certified Development Company (504) loan program,
totaling $87.4 million.
which helped 9,471 entrepreneurs supporting $15 billion in small
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RISBJ | rhode island small business journal
BOSTON
TA U N T O N
PROVIDENCE
C O NC O R D
Making a Difference for Small Business | SBA
business lending. 504 loans can be used to purchase or renovate commercial real estate or machinery and equipment. In New England, SBA and its Certified Development Companies loaned 636 small businesses $373 million using the 504 program. The CDCs approved 56 loans to Rhode Island small business that totaled $31.7 million. CAPLines Loan Program Jumps 400 Percent. A revamped CAPLines program, which provides working lines of credit to small businesses
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after SBA simplified the processes on June 1.
here in new england, the sba backed just under 4,000 loans totaling $930 million in fiscal year 2012 SBA’s Growth Capital Program Breaks Record for the Third Consecutive Year. The Small Business Investment Company (SBIC) debenture program provided a record $2.95 billion to small businesses in fiscal year 2012, a 14 percent increase over the previous year and the highest single-year volume in the 54-year history of the program. This good news is due in part to a number of improvements that contributed to an increased number of new SBIC licenses and reduced license processing times.
Jeanne A. Hulit Associate Administrator for Capital Access and Acting SBA New England Regional Administrator
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www.risbj.com | volume two issue two
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RISBJ | rhode island small business journal
Spotlight | Startups
www.risbj.com | volume two issue two
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RISBJ | rhode island small business journal
When Passion Meets Execution | Small Business
For Startups…
when passion meets execution Tips From the Trenches
by Elizabeth Pierotti
On several occasions recently, I’ve had the
The goal of concept development is to test
At the same time, there is a subjective
opportunity to share what it means to be
the merits of a new idea as thoroughly as
aspect to this process since no two
an inventor and entrepreneur with middle
possible so that informed decisions can be
individuals will approach it in the same way.
and high school age children. They love
made on what to do next. A series of steps
Consider these three points: •
the product stories, hearing about the
will basically confirm whether the idea is
successes as well as the mis-steps. It’s their
innovative… it works… it can be made…
chance to see in person what happens from
the target consumers like it… and it can
idea to finished product in a more hands-
goals, and limitations. •
involves any secret sauce or rocket science,
in books. They find it unfathomable that a
just focus, organization and research. I
Whatever the product idea, your approach must take into account your
turn into a profitable venture. None of this
on entertaining way than reading about it
You have a unique set of skills, assets,
resources and your goals. •
Your assets and approach converge
product could take more than 10 years of work to reach the marketplace since that
the goal of concept development is to test
represents a longer time span than most of them have been on the planet.
the merits of a new idea as thoroughly as
“It takes as long as it takes” can be financially absorbed by corporations that have the resources for sustained periods
possible so that informed decisions can be
of experimentation. James Dyson’s vacuum
made on what to do next
cleaner, for example, took 15 years and 5000+ prototypes to complete. That’s fine for him but entrepreneurs and start-ups
within the context of your product’s
are working with more limited time and
call this the “Product Plan.” At the end of
money constraints.
this process, there will be one of several
industry, marketplace, and the state of
outcomes:
the economy at any given time.
One way or another, all ideas will go
•
Your idea is determined to be
through a development process if they’re
commercially viable and you advance
Put these together and it becomes clear
ever to transform into real products. As an
to the next stage.
that there is no single formula, quick answer
Your idea needs some modifications
or common path that applies to every
projects over the years, I’ve learned that a
and you go back to the drawing board
person and all ideas. The good news is
far better use of resources is to focus on
and revise accordingly.
that whatever your resources, if you avoid
Your idea is found not to be viable, and
abdicating your responsibility for doing this
development. Product development is
while this may initially be disappointing,
work and take charge from the outset, you
expensive since it includes services from
you are now free to let it go and move
will not only be following your passion, but
professionals with the technical skills a
on to a better idea.
will have the satisfaction of executing it.
individual entrepreneur having to boot-strap
concept development rather than product
•
•
project may need at some point. Concept development costs very little and with some
These are all successful outcomes that cost
effort, this process is within the grasp of
little or nothing and can be completed in a
anyone committed to doing the homework.
relatively short time frame.
Elizabeth Pierotti The Inventing Life www.theinventinglife.com
www.risbj.com | volume two issue two
15
Small Business | How Social Media Has Transformed Public Relations
How Social Media Has Transformed Public Relations by Carolyn Lavin
For professionals in the fast-paced B2B marketplace, social media remains a daunting challenge. How does one make the most of a social media tools such as LinkedIn, Twitter, Facebook plus blogs and more? I often hear: “Why do I need to spend time on social media? I am too busy with emails already!� While a recent Constant Contact presenter shared that 69% of LinkedIn participants are closing business on LinkedIn, the use of social media as a tactical public relations tool may be the key. Generating awareness, reinforcing your brand, and keeping you and your company top-of-mind are vital elements
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RISBJ | rhode island small business journal
How Social Media Has Transformed Public Relations | Small Business
of public relations that can be
businesses, or inviting clients and friends to
will be available to elaborate via a one-on-
accomplished -- easily and efficiently --
a seminar on 401K plans, social media is the
one phone call or face-to-face meeting.
through social media.
hottest way to disseminate your message
Smaller, targeted audience With a carefully cultivated list of connections and friends, your inspired posts and “shares” of useful information go right to the people who matter. While most will not be readyto-buy, all of your connections and friends could influence others. Instead of hoping that your audience members are reading
to your connections, and, hopefully, to the
So the next time you are thinking about what
connections of your connections.
to write or where to jump in or with whom
why do I need to spend time on social media? I am too busy with emails already!”
of your accomplishments in a print or web publication, your news appears directly on
ROI of time and energy
to connect, remember that each when you engage your audience using social media,
their computers/phones/devices. Extended reach and viral capacity Repurposing your news via the social-share
We all know that writing articles is great for
you are enhancing your communications with
business-building. For those less inclined to
clients and customers, fortifying your public
write, create a shorter post or share on your
image, and increasing your exposure to your
favorite social media site. People just don’t
target audiences and beyond.
features of blogs, web sites and social
like to read anymore, so a quick highlight of
media outlets is the secret to making positive
your message written in a fun-to-read way
impressions. Whether you are pontificating
may be your best bet for ROI (return-on-
on laws that impact drugs in the workplace,
investment) of your time and energy. And, of
offering advice about tax credits for small
course, the ultimate call-to-action is that you
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www.risbj.com | volume two issue two
17
The Benefits of Building a Strong Contact Sphere Many people ask about the benefits of a “contact spheres” and how to determine which businesses are in my contact sphere? A contact sphere is a group of business professionals who have a symbiotic relationship. They are in compatible, noncompetitive professions, such as a lawyer, a CPA, a financial planner and a banker. If you put those four people in a room for an hour, they’re going to do business together. Each one is working with clients that have similar needs but require different services. Hence, they’re working that symbiotic relationship. An effective example of a contact sphere is the caterer, the florist, the photographer and the travel agent. I call this the “wedding mafia”! If one gets a referral to a wedding, then they all get a referral to the wedding. These professions, more than most, have truly learned how to work their contact sphere. Here are some other examples of contact spheres: Business services: printers, graphic artists, specialty advertising agents and marketing consultants. Real estate services: residential and commercial agents, escrow companies, title companies and mortgage brokers. Contractors: painters, carpenters, plumbers, landscapers, electricians and interior designers. Health care: chiropractors, physical therapists, acupuncturists and nutritionists. Let’s take a computer sales and service company as an example. That contact sphere may include sales reps for telecommunications hardware firms and photocopier companies. Also, contractors who specialize in installing wiring may fit within this contact sphere to assist in wiring installations. Also, don’t forget the computer trainers, who work with people and their computers on a daily basis, as well
18
RISBJ | rhode island small business journal
Building a Strong Contact Sphere | Small Business
as business coaches and accountants, who may have clients that need to improve their company’s technology. To get the most out of your contact sphere: 1.
Identify as many professions as possible that fit within your company’s contact sphere. Take a look at what professions your industry tends to work with to get an idea of repetitive and reciprocal referrals. Create a list of these professions.
2.
Identify specific individuals who could fit into your contact sphere. Go to various networking groups and consult your business card file and database.
3.
Invite these people to participate in networking groups with you so you can formalize your relationship and have a way to stay in regular contact. Maintaining the relationship is key. A good way to do that is to participate in groups that put you together on a regular basis.
4.
Evaluate the professionals in your contact sphere that you are presently referring. If they are not reciprocating, you may have the wrong profession or the wrong person. Fill the spot with someone who is willing to reciprocate.
An effective example of a contact sphere is the caterer, the florist, the photographer and the travel agent. I call this the “wedding mafia”! If one gets a referral to a wedding, then they all get a referral to the wedding. Although developing a solid contact sphere will greatly increase your business, you must remember that it alone is not enough. Because contact spheres consist of small groups, you’re not likely to gain exposure to a large number of individuals. Hence, work on developing your overall network of contacts at the same time you are developing your contact sphere. Contact spheres are a great way to start building your professional network. Good luck! Called the “father of modern networking” by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the Founder and Chairman of BNI, the world’s largest business networking organization. Peter George is the BNI Area Director for Rhode Island, helping members have a successful, profitable BNI experience.
www.risbj.com | volume two issue two
19
Small Business | An Educated Consumer Is The Best Consumer
an educated consumer is the best consumer by Miriam J. Calore
Energy deregulation has created competition, savings and confusion. Fixed rates versus index pricing are prime examples of this. Fixed rates may appear appealing, but historically indexed pricing performed superlatively. The recession, lower peak demands, favorable wholesale production and hurricane reports, keep index pricing low and stable. The indexed product is purchased in real time and mirrors the market, thereby offering the least amount of
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RISBJ | rhode island small business journal
An Educated Consumer Is The Best Consumer | Small Business
risk to both the consumer and the supplier.
it does not provide a financial reduction on
In contrast, a fixed rate is a combination of
operating expenses.
rates. Up through 2009, National Grid’s Standard Offer Service (SOS) was fairly stagnant and many fixed rate agreements
cost and margin, collateral premium, usage National Grid in Rhode Island represents
had positive results. (The success of each
cost, and the average price. The quoted
this performance analysis perfectly. Not only
agreement was contingent upon when it was
fixed rate does not include additional
do we battle the LMP’s (locational marginal
entered.) However, in 2010, National Grid
and risk adder, price hold premium, hedge
implemented a variable rate SOS. This had a
the indexed product is purchased in real time and mirrors the market, thereby offering the least amount of risk to both the
truly costly impact on those under fixed rate contracts. In 2013 the variable SOS rates combined with varying monthly meter reads and usage make budget certainty and risk management fallacies. A fixed rate may provide a moment of budget certainty, but with it comes both a risk and cost. In contrast, an index product streamlines the risks taken by both the supplier and the business, thereby securing
consumer and the supplier.
operating expense reductions. Deregulation presents a choice and this information offers you the power to choose wisely.
penalties and fees that can be accrued with
pricing), which are affected by supply and
usage swings or consumption variances. So,
demand and extreme and unpredictable
though a fixed rate may provide an element
New England weather patterns, but we
of risk management and budget certainty,
also battle National Grid’s variable supply
Miriam J. Calore Business Development Manager Glacial Energy
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www.risbj.com | volume two issue two
21
Events | Networking and Workshops
Elders vs Egos
the battle for the ethos of the modern business
Why Past Practices are Essential to Embrace in the New Economy by Jeffrey S. Deckman So much of the traditional conversation surrounding leadership in organizations today is really off base. Like so many other things in our modern society much of the discussion around leadership is very ego based and is focused upon self promotion and/or creating one’s professional brand. In fact, according to Dave Logan, best selling author of Tribal Color Key:
networking
workshops
Leadership, approximately 85% of all leadership books are written from what he calls the Stage 3 leadership perspective. He defines Stage 3 leadership as being one that is ego based and ego driven.
04 04
06 06 06 07
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For instance, you will see many books on leadership promoting How to Start or Run a Profitable Small Business Monday, March 4th 6:30 PM to 9:00 PM Centerville Seminar Center Networking at Night Monday, March 4th 5:00 PM to 7:00 PM McCoy Stadium with the PawSox Pawtucket, RI Northern RI Chamber Women’s Winter Series Wednesday, March 6th 12:00 PM to 1:00 PM East Bay Chamber Community Room East Bay Chamber of Commerce
the individual who wrote them; promoting an industry tycoon or suggesting one acts as a fighter pilot or even as a ninja when leading others. The latter of which was clearly written by an individual who clearly never studied the ancient Japanese martial art of Ninjutsu. I spent four years studying that discipline and I can tell you he had no clue what he was talking about. But he is selling books. But that is the nature of Stage 3 leaders and leadership models. They are based upon more fluff than substance and designed to get you to buy into to some “fantasy” instead of actually giving you tools that work under fire. And lets face it, real, in the trenches leadership, on a day to day, human to human and incident by incident basis is always
March Speed Networking Event Wednesday, March 6th 11:30 AM to 1:00 PM Kountry Kitchen, Greenville, RI North Central Chamber
a trial by fire. So these folks, while perhaps well intentioned, are
Developing a Business Plan Wednesday, March 6th 6:00 PM to 9:00 PM East Bay Chamber of Commerce
Dave’s research also reveals that 49% of all organizations operate
Business Before Hours Thursday, March 7th 8:00 AM to 9:00 AM Sugar High, Inc. Newport Chamber of Commerce
RISBJ | rhode island small business journal
actually doing you more harm than good and are taking your money in the process.
under a Stage 3 egocentric leadership model. Another 25% of organizations are being run by apathetic leaders and another 2% by “vindictive” leaders. This means that 76% of all organizations operate under leadership models that empower the wants and needs of a few and which
Elders vs Egos | Small Business
enforce authority as opposed to ones that respect, mobilize and maximize the potential of everyone in the organization. This is not good news because the modern era of business demands
infant • toddler • preschool ages 6 weeks to 5 years old
we maximize our human capital resources. Just as machines and repetitive processes generated the most financial capital in the 20th century the human attributes of creativity, communication and collaboration are the dominant drivers of profits in this century. And egos restrict access to these critical resources. Since the world has changed forever so too must our leadership models. To not adapt to the modern conditions will prove disastrous. Because study after study has proven, without a doubt, that people simply do not respond well to egotistical managers. And a company hemorrhages money when leadership is weak and the workforce is non-responsive. The Return of the Elders If you look up “elder” in the dictionary you get several bland and
learning center YOUR TRUSTED CHOICE IN CHILDCARE
technical definitions. But if you ask yourself, or others around you, to define an elder I bet what comes out are words that have a sense of reverence about them. People naturally have positive associations with elders. And even if they don’t know how to describe one perfectly, they know one when they see one.
401 764 0468 www.lollipoplearningcenterllc.com
I submit the reason for this is because the essence of what a true elder is touches upon our souls first, then the mind. And since dictionaries are written by and for brains they do a poor job of describing a word that actually connects to our anthropological tribal DNA. This speaks to the true power of, and the amount of influence, elders have on us, and by extension, our organizations. One of the sources of their power is the fact that elders are not appointed by those in power. They are anointed by their peers. Elders are also not ego driven and therefore, are not viewed as a threat by anyone other than those who are ego driven. Elders are just comfortable being who they are; nothing more or nothing less. Who they are reflects wisdom, authenticity and integrity. How they act expresses inner strength and peace. Their words teach and
QUALIFIED TEACHERS NURSE ON SITE DAILY DCYF CERTIFIED DHS ACCEPTED A CLEAN & SAFE ENVIRONMENT
heal. Their actions build and repair. They are in the tribe but are not controlled by it. They hear and listen to a higher power than typical human consciousness. And they help others to connect, or at least benefit from, that which benefits them. People sense this and trust this. As a result they allow these special people to influence their thinking and to even enhance it. So far removed from any desire for power are elders that many don’t realize they are one. If they do realize it, they don’t allow
[ continued on page 24 ]
NOW ENROLLING CALL TODAY! www.risbj.com | volume two issue two
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Color Key:
07
08 12 12 12 13 14 19 19 20 21 21 21
24
networking
workshops
Speed Networking Thursday, March 7th 8:00 AM to 9:30 AM MacColl Field YMCA Lincoln, RI Northern RI Chamber Lunch Connections Friday, March 8th 12:00 PM to 1:30 PM Salve Regina University Young Professionals Networking Social Media for Business Simplified Tuesday, March 12th 8:00 – 9:30 North Kingstown Chamber of Commerce EXPO 2013 Tuesday, March 12th 4:00 PM to 7:00 PM Newport Hyatt Regency Hotel & Spa Newport Chamber of Commerce Business After Hours Tuesday, March 12th 5:30 PM to 7:00 PM Tinkers Nest East Bay Chamber of Commerce How to Present to Investors Wednesday, March 13th 5:30 PM to 7:00 PM Betaspring Office Business Plan Competition Workshop Birth Of A Business ... A Step-By-Step Process Of Creating A Successful New Business Thursday, March 14th 6:30 PM to 9:30 PM Centerville Seminar Center
it to affect them, other than to perhaps make them more committed to consistently acting responsibly. They don’t look for followers and as a result they have them. And they are loyal. The Importance of Engaging Elders in the Management Process By now it is clear why elders are so influential in the organization. They hold leadership positions whether management knows it or not. They are trusted and respected; their advice and insights are sought after and are listened to. Often people will ask elders whether or not to trust, or follow, management decrees. This means their influence often times exceeds management’s. While this may unnerve some in management they have nothing to fear as long as they operate with the best interest of the tribe and the culture in mind. It is only if leadership becomes too self centered and
the human attributes of creativity, communication and collaboration are the dominant drivers of profits in this century begins abusing their authority or feeding themselves at the expense
How To Fine Tune Your Business…A Step-ByStep Tune-Up For Your Existing Business Tuesday March 19th 9:00 AM to 12:00 PM Centerville Seminar Center
of the tribe that they might find themselves in a political conflict with
Statewide “Business After Hours” Tuesday, March 19th 4:30 PM to 7:30 PM Rhodes on the Pawtuxet, Cranston, RI
tribe while those in authority will only get that labor which they can
Business After Hours Wednesday, March 20th 5:00 PM to 7:00 PM Crossfit South Kingstown Southern RI Chamber Business After Hours Thursday, March 21st 5:00 PM to 7:00 PM Liberina’s Deli & Gourmet Express, Greenville, RI North Central Chamber Thinking About Being Your Own Boss? Explore Franchise Opportunties Thursday, March 21st 6:30 PM to 8:30 PM Centerville Seminar Center Legislative Reception Thursday, March 21st 4:30 PM to 6:30 PM RI State House Rhode Island Chamber of Commerce Coalition
RISBJ | rhode island small business journal
the elders. If that happens the elders will always win the hearts and minds of the force from people. Since we are in a human capital driven economy this loss of employee engagement will result in losses of productivity, profits and possibly even people. So it is in the best interest of management not only to know identify the elders but to have healthy relationships with them as well. To be effective a modern manager must have the tribe’s trust. This is where the elders can help. They must effectively communicate with the tribe. This is where the elders can help. And they must be able to motivate and mobilize the tribe. And once again, this is where the elders can help. Simply put: Elders mobilize tribes. And it is through tribes that most work gets done. In fact recent research done by the McKinsey Group reveals that 67% of all work done in an organization is done through informal networks (tribes) that operate outside of the org chart.
Elders vs Egos | Small Business
Since profitability is tied to accessing, mobilizing and leveraging the human capital of their tribes it is crucial that you find a way to include the input and insights of elders. When you combine this additional leadership resource with a healthy management team you significantly increase your ability to maximize your profits. An Ethos that promotes Elders over Egos is a formula that simply cannot fail. The following are traits of Tribal Elders. 1.
They are humble.
2.
They seem to lack ego because they are comfortable with who
3.
They have opinions but never push them on others.
4.
They don’t care about titles or prestige but they don’t exhibit false
and what they are.
or unnecessary modesty either. 5.
They are committed to principles but are detached from
6.
They live the “Serenity Prayer.”
7.
You trust them, unless you are a trouble maker. Then they
8.
They don’t insist upon being heard yet are willing to speak if you
outcomes.
unnerve you. are willing to listen. 9.
They support growth.
10. They don’t sweat the small stuff. But they seem to see “everything” and understand most things. 11. They are kind. But don’t mistake their kindness for weakness. Few are stronger in spirit or character. 12. They listen more than they speak and understand more than they show. 13. They are committed to creating the next generation of elders but do not seek followers. 14. They have strong, steady moral compasses that are not affected by the “group consciousness.” 15. They are, at all times, students, teachers and learners about life. 16. They believe in a power greater than themselves. 17. They are wise enough to be forceful and powerful when it is in the best interest of the greater good. 18. If they had a motto it might read something like: I am what I am and I will be that with as much honor and grace as I can muster. If your organization has the benefit of having one or more elders in it then consider yourself fortunate. If you are one, you probably don’t identify yourself as one but others do. So thank you for your service.
Jeffrey Deckman Capability Accelerators www.capabilityaccelerators.com
www.risbj.com | volume two issue two
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Color Key:
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networking
workshops
Six Steps to Small Business Success Pricing for Profits Monday, March 25th 6:30 PM to 8:30 PM Centerville Seminar Center 1-To-1 Communication: How To Communicate With Different People, Differently Tuesday, March 26th 6:30 PM to 8:30 PM Centerville Seminar Center Pinterest for Fun and Profit Tuesday, March 26th 6:00 PM to 7:00 PM East Bay Chamber of Commerce Business After Hours Tuesday, March 26th 5:30 PM to 7:30 PM Law offices of Laura Krohn East Greenwich Chamber of Commerce
Navigating Your Communication Skills
Branding: It’s Not Just for Cowboys Tuesday, March, 26th 6:30 PM to 8:30 PM Centerville Seminar Center Business After Hours Wednesday, March 27th 5:30 PM to 7:30 PM Biomes Marine Biology Center North Kingstown Chamber Business During Hours Wednesday, March 27th 12:00 PM to 1:30 PM 1149 Bar & Grill, Seekonk, MA East Providence Chamber How to Minimize Liability for Intellectual Property Infringement Thursday, March 28th 12:00 PM to 1:30 PM Centerville Seminar Center LEADS Luncheon Friday, March 29th 12:00 PM to 1:30 PM Kent Hospital Central RI Chamber
by Donna Mac
Navigating your communication skills is like navigating your business. While you must be strategic in your planning, you also must be nimble. That means, ready to adjust your sails, sometimes in a moment’s notice. This is especially true when you experience a drastic shift in conditions. How best to be both strategic and nimble? Basic communication skills are always imperative. Combine those with the intuitive skills of understanding the mindset of the people you’re speaking with as well as the energy surrounding your conversation, and you’ve got the recipe for healthy, productive communication. When preparing to communicate with a new group or individual, the following is a quick checklist to consider first. It will help to ensure that how you plan to move forward is well thought-out, AND you’re feeling well enough about your potential interaction that you’ll be able to confidently and swiftly readjust when the time arises. Guaranteed it will! 1. Do your homework. That work not only means you must know your subject matter, but it’s also always best to literally take time to
be sure to visit isupportsmallbusiness.com to view all updated and current events and workshops for this month
rehearse. Ask anyone who’s ever been interviewed the importance of this step. Even though they’re experts and very knowledgeable, it’s always beneficial to “speak before you speak”. Rehearsing will ensure
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RISBJ | rhode island small business journal
Navigating Your Communication Skills | Small Business
that you don’t stumble on your words, AND it will help “put you at the
we all, every one of us, have strengths and vulnerabilities. Work to find
scene” prior to actually arriving. I’m not suggesting you memorize
common ground. It’s there to be found.
every word. But rehearsing will help you deliver a clear message AND help you get back on track quickly when your conversation or
We all need to plan and focus when we communicate with someone,
presentation gets off course.
especially for the first time. That helps expedite everyone’s time as we work to build relationships for ourselves and our companies. But if
2. Know your Goals. Are you trying to sell something, build a
that’s all we do, we haven’t brought forth the most important factor in
relationship or just educate your audience? Knowing this will help
the communication equation: Relatability!
you “build a story” that’s compelling and succinct. It will also enable you to anticipate what kind of questions your audience might have when the time comes for you to deliver. If you understand your goals, you’ll be better able to “start at the end” which is what any great communicator does. So before an important conversation or presentation, always ask yourself, “what are the important takeaways from this upcoming interaction?” In fact, that’s a good way to begin! Once you know your goals, share them in a relaxed and confident style with your audience.
If you’re speaking before a crowd and sensing that you’re losing your audience, the best course of action is to pause and ask out loud the all-important question, “How am I doing?” or “Am I speaking too fast?”
3. Know yourself. It’s a
Being nimble means being yourself and not someone who sounds scripted and controlled. It’s someone who can deviate from the core conversation, speak from their head and heart and then make sure their points have been well made and well received. If you’re speaking before a crowd and sensing that you’re losing your audience, the best course of action is to pause and ask out loud the all-important question, “How am I doing?” or “Am I speaking too fast?” If you think the energy of your audience is decreasing, don’t automatically assume it’s because of something you said. We’re all doing our best to stay present to
fact that people pay more attention to non-verbal communication than
the countless details of our lives and businesses. You just might need
they do verbal. So make sure you head into meetings well groomed
to interject “something different” like an off-beat story or something to
and with consistently healthy energy (good posture, great eye
make them laugh. Adding those elements every few minutes will supply
contact) so you don’t have to spend any time concerning yourself with
energy to content that’s monotonous, dry or just new.
those things later. If you know you’re the type of person who might tense up while speaking, just be cognizant of that fact and check in
As the great communicator and playwright George Bernard Shaw
with yourself from time to time without losing focus of your audience.
once said, “The single biggest problem with communication is the
Breathing and slowing down just a bit always helps communication
illusion that it has taken place”. So if you’re wondering, ask!
flow better. That’s a tool you can tap into without anyone in the room taking notice.
There are plenty of business people who can state the facts, deliver analytics and attempt to drive their listeners to action. But it’s the
4. Know Your Audience. Get as much insight into who you’ll be
speakers who shares their knowledge while simultaneously and
communicating with prior to your meeting. Once you find out, you’ll
nimbly putting themselves in their listeners’ shoes who stand out from
be much better able to plan how your upcoming interaction can be
the crowd and are appreciated, respected and remembered fondly.
utilized for everyone’s benefit. What matters to a group of doctors is certainly different than what matters to a roomful of gourmet chefs.
Why not be one of them?
But the important thing is that you’ve taken time to figure out what matters to them! They will intuitively know it and feel it, and THAT is the foundation toward excellent communication with anyone. If you’re
Donna Mac Owner DMacVoice & Media
speaking with someone you consider of great importance, remember www.risbj.com | volume two issue two
27
IRS | Ways for Rhode Island Taxpayers to Get Tax Help
Ways for Rhode Island Taxpayers to Get Tax Help by Peggy Riley
Boston…The Internal Revenue Service has opened the 2013 filing
This year, the redesigned website makes it easier than ever for
season by announcing a variety of enhanced products and
taxpayers to get to key forms and vital information. The front page
services to help taxpayers prepare and file their tax returns by the
also has links to redesigned pages to help with everything from
April 15 deadline.
refunds to specific tax issues as well as easy access to taxpayerfriendly videos on the IRS YouTube channel.
“This year, taxpayers have until Monday, April 15, to file their 2012 tax returns and pay any tax due. The IRS expects to receive more than
Through IRS.gov, taxpayers can access Free File, which provides
147 million individual tax returns nationwide this year
options for free brand-name tax software or online Fillable Forms plus
including 513,000 from Rhode Island taxpayers,” said Peggy Riley,
free electronic filing. Everyone can use Free File to prepare a federal
IRS Spokesperson.
tax return. Taxpayers who make $57,000 or less can choose from about 15 commercial software providers. There’s no income limit for
The IRS began accepting and processing most individual tax
Free File Fillable Forms, the electronic version of IRS paper forms.
returns January 30, 2013 after updating forms and completing programming and testing of its processing systems to reflect the
People making $51,000 or less usually qualify for the Volunteer
American Taxpayer Relief Act (ATRA) that Congress enacted on
Income Tax Assistance program for free tax preparation and
Jan. 2. The vast majority of taxpayers can file now, but the IRS is
electronic filing. Tax Counseling for the Elderly, a similar community-
continuing to update its systems for some tax filers. The IRS will
based volunteer program, offers free tax help with priority assistance
begin accepting tax returns from people claiming education credits
to people age 60 and older, specializing in questions about pensions
in mid-February while taxpayers claiming depreciation deductions,
and retirement issues. Information on these programs can be found at
energy credits and many business credits will be able to file in late
IRS.gov.
February or early March. A full list of the affected forms is available on IRS.gov.
For tax law questions or account inquiries, taxpayers can also call the IRS toll-free number 800-829-1040 (7 a.m. to 7 p.m. local time) or visit
Last year for the first time, 80 percent of all individual returns including
a taxpayer assistance center. Taxpayers should check IRS.gov for the
432,000 from Rhode Island were filed electronically. E-file, when
hours and services offered at the location they intend to visit.
combined with direct deposit, is the fastest way to get a refund. Check for a Refund Assistance Options
Even with the Jan. 30 opening of the tax season, the IRS expects to
The best way for taxpayers to get answers to their questions is by
issue refunds within the usual timeframes. Last year, the IRS issued
visiting IRS.gov. Last year, the website received a record 340 million
more than nine out of 10 refunds to taxpayers in less than 21 days,
visits, a 17 percent increase over 2011.
and it expects the same results in 2013.
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RISBJ | rhode island small business journal
Ways for Rhode Island Taxpayers to Get Tax Help | IRS
After taxpayers file a return, they can track the status of the refund
Identity Theft
with the “Where’s My Refund?” tool available on the IRS.gov website.
Stopping identity theft and refund fraud is a top priority for the IRS,
New this year, instead of an estimated date, “Where’s My Refund?”
and the agency’s work on identity theft and refund fraud continues to
will give people an actual personalized refund date after the IRS
grow. For the 2013 filing season, the IRS has expanded these efforts
processes the tax return and approves the refund.
to better protect taxpayers, help victims and detect refund fraud before it occurs.
Here are some tips for using “Where’s My Refund?” •
•
Initial information will generally be available within 24 hours after
The effort includes stronger screening filters for incoming tax
the IRS receives the taxpayer’s e-filed return or four weeks after
returns, increased IRS Criminal Investigation activity and expanded
mailing a paper return.
partnerships with local law-enforcement officials and financial
The system updates every 24 hours, usually overnight. There’s no
institutions. More information is available in IRS Fact Sheet 2013-2.
need to check more than once a day. •
•
“Where’s My Refund?” provides the most accurate and complete
By late 2012, the IRS assigned more than 3,000 IRS employees —
information that the IRS has about the refund, so there is no need
more than double the number from 2011 — to work on identity theft-
to call the IRS unless the web tool says to do so.
related issues. IRS employees are working to prevent refund fraud,
To use the “Where’s My Refund?” tool, taxpayers need to have
investigate identity theft-related crimes and help taxpayers who have
a copy of their tax return for reference. Taxpayers will need their
been victimized by identity thieves. In addition, the IRS has trained
Social Security Number, filing status and the exact dollar amount
35,000 employees who work with taxpayers to recognize identity theft
of the refund they are expecting.
indicators and help people victimized by identity theft.
Taxpayers should remember that while most tax refunds are
The IRS continues to increase its efforts against refund fraud, which
issued within 21 days, some tax returns need additional time to be
includes identity theft. During 2012, the IRS protected $20 billion of
reviewed. As part of that effort, the IRS has put in place stronger
fraudulent refunds, including those related to identity theft, compared
security filters this filing season to protect against refund fraud and
with $14 billion in 2011. For more information, see the special identity
identity theft.
theft section on IRS.gov.
out of the box thinking lending
Capital for all the right reasons THE BUSINESS DEVELOPMENT COMPANY www.bdcri.com
401 351 3036
www.risbj.com | volume two issue two
29
Small Business | Run Your Business Like An Entrepreneur
Run Your Business Like An Entrepreneur by Bob Manasier
Here is a good list to start any discussion when discussing business startup, growth or change: Don’t get bogged down in detailed, large overriding business planning. Start with an outline of what you want to do, how you want to do it & what you will need. Here is a main reason for a team approach within your organization or with the assistance of outside resources, especially with the marketing side of knowing who your target is and the financial side of getting what you need, not always what you want. Be Honest. Know what you want to do, what you love to do, what you do best and what you have little or no skill/interest/passion for. This point is key as we later decide how to fill the holes in your business swing (as a side warning: this is a baseball reference-you may run into a number of them throughout this series-can’t help being a coach). Capital or access to it is key. Be aware of costs, needed expertise and what you have to work with. Here is a reason for a good fiscally conservative money manager on your team. Any talent can be bought or found if you have a clear and direct plan of attack that has some funding available in a transparent model of capital use. Quick actionable steps to get real time results to test your ideas & fine tune as needed also limits capital outlay. Know or learn who your target market is. What value do you bring to this market; how to talk directly to them in their voice not jargon, sales or biz speak and how to engage them are some key takeaways . Relevance and honest dialogue create loyalty. (We spend a lot of time with our clients refining the messaging and outreach to make it a unique experience for their targets.) Don’t be afraid to “field a free agent” team. No one or very few can do it all in business nor have the internal resources to
As a company and advisor that focuses on the positives first, we need
properly “field” a complete solution. Here is where vendors, affiliates,
to look at entrepreneurs and how they start businesses so that we
consultants and other companies can complete your roster.
can all jump start the economy. Fear and paralysis naturally settle in
This can be a hazardous journey to find the right fit(s) but well worth
with the economy not picking up and no tangible signs of improving
the discovery in new ideas, methods and connections. Hire slow
in the near future. Now, fear as an entrepreneur or business owner is
and fire fast.
a good survival reaction in moderate doses but paralysis is never a good reaction since it only leads to failure. Companies need to keep
To sum up: Business is a MARATHON made of SPRINTS.
learning, exploring and reaching out both internally and externally
Business is a marathon to a defined end point set by you ( be it:
to stay relevant and engaged in their clients/customers/staff’s lives
retirement, buyout, ipo, whatever you delineate as the goal of the
and financial dealings. So, let us examine some methods in the
company). This business marathon must be structured as a series
entrepreneur’s playbook to benefit all our business efforts.
of sprints (short, actionable programs with a defined and measured
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RISBJ | rhode island small business journal
Run Your Business Like An Entrepreneur | Small Business
result-which is the accelerator model of business start up) to keep the energy, focus up and the possible costs down. We will explore the sprint test method in more detail later in this series. Whatever your business need (examples: hiring, new marketing, business development, increased sales activity), structure a 2-4 week plan to accomplish some measurable activity (be it: new candidates, more sales outreach, more networking-we will discuss this in depth in a later article); designate a lead on the activity and get it done. From this exercise, define the good, the bad and the waste of time and structure a calendar of business sprint exercises for all your activities. Try to make it fun, add prizes if needed and create a self-refining, dialoguecreating environment for your team(s).
this business marathon must be structured as a series of sprints (short, actionable programs with a defined and measured result-which is the accelerator model of business start up) to keep the energy, focus up and the possible costs down Having spent my life starting companies and consulting companies, it is a good time to explore the local scene for business and entrepreneurs. We will focus in this series on actionable steps and real world examples of ongoing consults and market builds to guarantee we give real time direction and ‘no-box’ ways to look at a problem that might be plaguing your company and your sleepless nights. Our goal here and in our suite of firms is to start or grow companies with conservative fiscal planning, to make a more sustainable job environment, to be more active in our communities and to balance work/play/life (if there is such a thing). We like to see all of our efforts as a mosaic, no defined walls in an entrepreneur’s thinking. We will be visiting some of our clients as well as start ups throughout this series (names will be withheld to protect the ‘errors’ which will always happen). If you have questions or comments-email me at robertm@infocusbrands.com. Enjoy the month.
Bob Manasier Founder and Managing Partner Diamond Point Advisory Group
www.risbj.com | volume two issue two
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RISBJ | rhode island small business journal
New Jobs and New Beaches at the Quonset | Small Business
Overcoming a Regulatory Challenge Creates New Jobs & New Beaches at the Quonset Business Park by Steven J. King, PE
There are times, when it is best to look at
QDC. The master plan is then
the greater public good. The ‘beaches’
what may appear to be an obstacle, and see
updated every five years in accordance with
portion of the plan itself was as Rhode Island
instead opportunity. That is the approach
CRMC requirements.
as they come – a true Ocean State solution. What better way to please all of the parties
we took in assisting waterfront tenants at Quonset to comply with state Coastal
Under the plan, Quonset tenants would not
involved than to create a series of beaches,
Resources Management Council (“CRMC”)
have to create their own individual shoreline
all with breathtaking views of Narragansett
guidelines regarding public access to
access plans. Instead, the QDC itself came
Bay. And that is just what we have done.
Narragansett Bay. In Rhode Island, the CRMC requires that businesses located on waterfront property on Narragansett Bay provide public access
we are committed to working with tenant companies to overcome obstacles, and achieve success
points to the water for public use. That meant tenants of Quonset Business Park located
up with an expansive proposal that includes
The QDC manages three beaches within
along the waterfront -- including those in the
numerous avenues for public access within
the Business Park, providing maintenance,
defense and automobile industries -- are
the Park. Among them is more than 180
seasonal bathroom facilities, picnic tables,
required to provide access to the water.
acres of conservation space, a 2.3 mile
and garbage cans.
We recognized this as a hurdle to these
plaza, five historical and cultural venues
By conceiving of this plan and maintaining
businesses – a challenge we were
(including the Seabee Memorial Park,
these beaches, we have relieved each
determined to help them clear. It presented
Quonset Air Museum, and the Allen
waterfront tenant the responsibility of
an opportunity for us to find a way to make
Madison House), access to the airport
providing their own public access points. It
it easier for them to do business, which
and QDC offices, and most relevant to
is a solution that makes sense for all sides.
has long been our guiding mission. And
this discussion - the creation of four new
For Rhode Islanders, we have created yet
so in 2005, the QDC came up with a
beaches at the Business Park. The CRMC
more areas where they can embrace the
public access plan in cooperation with the
agreed with our vision.
bike path, the creation of a large-scale retail
breathtaking beauty of our state. The beaches within the business park
CRMC that would help meet those state We believe that the result of that plan today
now include:
Business Park tenants from the hardship of
serves as a good example of how creativity
•
having to each create their own individual
and flexibility can warm the climate for
beach with sand dunes to the south
public access points on land leased from the
economic development, and can also serve
and a densely
requirements, but also relieve Quonset
Blue Beach, which includes a small [ continued on page 34 ]
www.risbj.com | volume two issue two
33
Small Business | New Jobs and New Beaches at the Quonset
wooded fringe to the north and east. It
In time, we expect to add Calf Pasture Point Beach, which has been managed by the
tenant companies to overcome obstacles,
located next to a former salvage yard
Town of North Kingstown since 2001. It is a
and achieve success. Through open
and solid waste dump that has been
natural habitat that is home to many species
communication, careful planning, and
restored by cleanup efforts. It features
of wildlife, sea-life, and waterfowl. Adjacent
committed investment to our infrastructure,
scenic views down the West Passage.
to the Mount View neighborhood, it sits along
Quonset Business Park has been able to
It has a beautiful 1,000-foot stone-dust
the Quonset Bike Path and features views
make a significant contribution to helping our
walking path which leads from the new
from East Providence to Warwick Neck to
state’s economy to grow.
Compass Rose Beach is a small sandy strip located off Roger Williams Way. While presently owned by the state Department of Transportation, as part of airport property, it is leased by the Rhode Island Airport Corporation and
•
Simply, we are committed to working with
is connected to a residential area and the Kiefer Wetland to the west. It is
parking area to the beach. •
a key element of our recent progress here.
Patience Island to Jamestown.
the result of that plan today serves as a good example of how creativity and flexibility can warm the climate for economic development
managed by the QDC. It too, looks
Jamestown and the sea.
But at the same time, it is a place that
down the West Passage.
Quonset Business Park continues to be an
recognizes and shares the true beauty
Spink’s Neck Beach is a narrow, sandy
engine of economic development and job
of the ocean front. And it is a place that
strip located off Patrol Road not far
growth for our state. Nowhere are jobs being
encourages you to do the same, and stop
from the North Kingstown Marina. The
created at a faster pace, and
by for a visit.
Little Allen Harbor area is an active
nowhere are businesses expanding with
working waterfront with several marine
greater consistency.
related businesses. The beach area features views of Narragansett Bay from
Steven J. King, PE Managing Director Quonset Development Corp
This story of the three beaches reinforces
Bishop Hendricken High School Catholic Values Fostering a Tradition of Excellence
Bishop Hendricken has a rich tradition of Catholic education, attracting gifted scholars, artists and athletes who become men of character and compassion.
Visit us to learn more!
Call 401.739.3450, ext. 162 for more information or to register. www.hendricken.com 34
RISBJ | rhode island small business journal
OPEN HOUSE Sunday, March 10, 2013 noon – 3:00 pm
Visit us on
ENTRANCE EXAM
For 9th & 10th grade applicants
Saturday, March 23, 2013 8:15 am – 12:15 pm
www.hendricken.com
www.risbj.com | volume two issue two
35
Small Business |
Reaching Out Through the Airwaves by Patricia Raskin
In addition, video streaming is now available
In today’s many options for consumers it’s
the internet, consumers have the instant
important to find ways customized and
resources to be very informed and many are.
on some internet radio networks where you
unique ways to market yourself. Hosting your
However, they might not be getting the right
can videotape your interview and upload it to
own radio talk show can offer you just that.
information and what they are getting may
air on the internet station.
Costs for programs on range depending on
not meet their needs. Work with an
the market and typically include production, air time and show promos.
Network With Your Peers
Executive Producer or Coach
Having your own program provides a
Having a radio program is a time consuming
BENEFITS:
great networking tool for you. Through the
project. A producer can help you to deliver
Promote Yourself
program, you develop contacts with leaders
a solid professional show. Good producers
There are major benefits to having your own
in the field and learn about their perspective.
are excited about your program and share
radio/internet talk show. You control the
It also keeps you informed of new ways
your beliefs. They have the skills to help
content and topics on your own program.
to offer your product or service. You gain
you set up the framework of your program,
The audience hears your perspective,
another point of view which adds to your own
create scripts and promos, give you guest
knowledge base, the way you handle
knowledge base.
leads, schedule guests, offering marketing suggestions and critique your interviewing
questions as well as your passion for your business. Remember that your listeners
Choose the right option:
style. Coaches are another option to coach
and their network of friends are potential
Radio
you on style and techniques.
customers and clients. This is more than
Local talk stations may have some
surface marketing. It gives your audience
opportunities to host a one hour programs.
Featured Guest Option
the opportunity to really get to know you.
With online streaming now mainstream, your
This is another option for those who want
program has both a regional and global
get their message across without the time
Market Your Business
reach. On terrestrial (broadcast) radio,
and effort required to host a show. You can
There are several marketing advantages to
station clocks need to be adhered to and
work with a host to be a guest on weekly, bi-
hosting your own radio show. The first is that
commercials are included which decrease
monthly or monthly basis and plan the topics
you produce a tangible product, which is the
your actual air time.
you want to cover. The host becomes your advocate and works to help you deliver
podcast. The second is that you can post the the announcements on facebook, twitter
Internet
your message effectively while trying to
and in your on-line marketing pieces. And
Internet audio programs have a global reach
attract listener interest and meet listener needs.
third, you can create your own UTube page,
and opportunities are plentiful. Interviews are
post the picture of the guest or topic and the
done by phone and in many cases from your
interview. In addition, you can create a short
office directly onto the air. On internet radio,
Having your own talk show or being a
video explaining your work and post it on
you own and control the entire hour and can
featured guest on a radio show can be
your Utube channel as an introduction to the
place commercials and interviews where you
exciting rewarding and fun but it requires
interviews.
want them to be.
time and the right resources.
Educate Your Customers/Clients Having your own show gives you the
Patricia Raskin Raskin Resources Productions www.patriciaraskin.com
opportunity to educate your listeners with accurate information from your expertise and experience. With social media and
36
RISBJ | rhode island small business journal
Patricia Raskin, President of Raskin Resources Productions, Inc., is a radio talk show host, award-winning producer, media coach and speaker. She is the host of “Positive Business” on AM790 on Fridays from 3-5PM, “Patricia Raskin Positive Living” on WPRO -630AM & 99.7FM on Saturdays from 3-5PM and “The Patricia Raskin Show” on WSAR – 1480AM on Fridays from 10-noon. www.patriciaraskin.com
Show the World What Your Customers Think of You | Small Business
Show the World
What Your Customers Think of You
Build a Word Cloud
1
Describe your business in one word. What did you say? If you were
Once you complete your word cloud, study it. Is the image consistent
to ask your customers what would they say? Find out. See if you
with the way you would portray your business? If so, congratulations!
agree. It is very easy to do. Simply ask every one of your customers
You have very good insight. If not, study the cloud and either change
to describe your business in one word as you are completing a
your image of your business or make modifications to the way you
transaction and write it down. If you have a store, shop or other fixed
do business and try the word cloud exercise again in a few months.
location you could have business card size slips of paper at the
If you like your word cloud make it into a window decal or a picture
checkout stand. If your business relies mostly on sevice calls you
which you can frame and display with pride at your place of business.
could ask your customers for a one word summary of your business
If you don’t have a place of business but instead visit customers at
as you complete your transactions. If you are an internet based
their home or site, attach a copy of the word cloud to your clipboard
business you could ask people to type in a comment at checkout time.
or sample book so that your customers will see it
Once you collect all of the comments make a word cloud, similar to the one shown in the picture above by using the Wordle™ tool. It is free and easy to do2: 1.
Type all of your comments into a file
2.
Access the Wordle.Net (TM) website.
3.
Click on the Create your own hyperlink.
4.
Copy/paste your one word comments from your
and save them on your computer.
computer into the big box on the page.
developing a word cloud can not only provide insight to how customers view you and your business, it can also serve as an eye-catching tool for potential clients
5.
Press the Go button.
6.
To see a different design press the Randomize button.
7.
To print or make a PDF file of your word cloud press Print,
Developing a word cloud can not only provide insight to how
enable your printer (when asked to do so), and then make
customers view you and your business, it can also serve as an eye-
selections in any dialog boxes which you normally may need to
catching tool for potential clients. Prospective clients may become
complete to print.
more interested in purchasing from you after seeing a visually-
8.
To make a .JPG or similar file press the PrtSC key. Paste the file
interesting snapshot of how you value customer feedback and how
into PowerPoint or a similar program. Format and trim. Add in the
much your customers value you.
header and any tag line you would like to feature. Save as a .PPT file in case you want to edit it. Save as a .JPG file too. 9.
To fine tune your word cloud (such as to keep phrases together)
Dr. Ronald G. Shapiro Independent Consultant in Human Factors Learning and Human Resources
simply follow the instructions in the Wordle (TM) tool. www.risbj.com | volume two issue two
37
1Special thanks to Margarita Posada Cossuto for helpful comments on an earlier draft of this article.
by Dr. Ronald G. Shapiro
Small Business | Manufacturing Renaissance Revisited
risbdc
Manufacturing Renaissance Revisited by Douglas Jobling
increases and, more important,
In a recent issue of this magazine (volume
the most-cited example. In the Atlantic
one, number seven), I described some
article, “The Insourcing Boom,” author
becomes standardized and
factors contributing to a manufacturing
Charles Fishman begins by describing
competition arises;
renaissance in the United States. This
General Electric’s famous Appliance Park
process continues apace and a recent
in Louisville, Kentucky. Once the home of
manufacturing shifts to low-wage
article in The Atlantic magazine (December
23,000 jobs (in 1973), by 2011 it had only
countries as cost becomes the major
2012) provide even greater insight to the
1,863 “time-card employees – the people
factor in profitability.
factors contributing to this welcome trend.
who make the appliances.”
For those who missed the original article, I
Yet on February 10, 2012, Appliance Park
world economy are making “Made in the
cited the following factors:
opened a new factory to make low-energy
USA” once again not only politically correct,
water heaters, moving production of
but economically advantageous:
3.
As the product fully matures,
Fishman then explains how changes in the
• •
The U.S. is becoming a source of cheap
these devices from China back to the U.S.
energy
What happened to make such a move
Changes in the foreign currency
economically feasible – even advantageous?
1.
were in 2000, making long-distance shipping much more expensive;
arena are ameliorating an imbalance previously favoring China •
Oil prices are three times what they
Fishman describes the research conducted
2.
The natural-gas boom in the U.S.
More labor-efficient, and thus more
in the 1960’s by Harvard economist
(costing in the U.S. one-quarter of what
productive, manufacturing techniques
Raymond Vernon which described what
it costs in Asia), lowers the costs of
are being applied in the U.S.
energy-intensive factories in the U.S.;
would become the fast-paced trend of outsourcing for the next thirty-plus years:
3.
becoming known as “Insourcing,” the
China’s average wage is five times what it was in 2000, and is expected to
The result of these changes are now 1.
increase at the rate of 18% per year;
Engineers, assembly workers, and marketers work in close collaboration
opposite, of course, of “Outsourcing,”
4.
American unions are working more
the conscious strategy of obtaining
to develop a product and the most
closely with management to improve
manufactured goods from foreign sources,
efficient manufacturing process;
productivity and keep jobs here;
particularly low-wage countries, China being
38
RISBJ | rhode island small business journal
2.
As the market grows, production
5.
U.S. labor productivity continues its
First Impressions | Small Business
historic upward trend, making labor costs an increasingly small portion of the total cost of production, reducing the advantage of lowwage nations. As a result of all these factors, the new GE plant in Louisville began to make a lot of sense. By the time they finished the process, “the material cost went down; the labor required to make it went down; the quality went up; even the energy efficiency went up. GE
first impressions, you never get a second chance.
wasn’t just able to hold the retail sticker to the ‘China price.’ It beat that price by nearly 20 percent.” Outsourcing was
by Kristin Carcieri-MacRae
successfully reversed.
Made in the USA once again not only politically correct, but economically advantageous Perhaps even more important than “Insourcing” is the fact that production
how the office runs. You could be super organized, but if the first person they see when they enter the office is disorganized,
I want this article to make you think about
they will have already formed an opinion
some important issues when it comes to
about the company.
disorganization in your office. Do you find yourself distracted by your For just a few minutes think about how
disorganization? If you do, I guarantee
you feel when you walk into a disorganized
your clients will also. How long has it
office, whether it is yours or somebody you
taken you to find a file, paperwork, or
are doing business with. Does it make you
important information when a client was
feel uncomfortable, stressed, distracted,
in your office? Were you embarrassed
overwhelmed, or anxious? How does it
that they had to sit there and wait while
make you feel if it is your office? Are you
you searched for information and tried
ok with feeling like that?
to remember where it was located? If so, you need to really think about getting
Think about how new clients feel when
organized before you start to lose clients.
they walk into your disorganized office. I
of newly developed products will,
can guarantee they will focus more on
increasingly, never get outsourced in the
the disorganization instead of what you
first place. As fledgling entrepreneurs
things you want to change in 2013. Do you
are saying to them. They will be asking
and small businesses, which always
want to re-organize your physical space
themselves if they should go with another
foster creativity and innovation, bring
to make it more esthetically appealing
(more organized) company. When you think
new products to market, they will figure
to the eye? Do you need to re-structure
disorganized, you think about the company
out ways to take advantage of American
your filing systems? Can you see the top
not returning your calls on time, showing
productivity and efficiency and keep
of your desk? Get the piles off your desk
up late for appointments, forgetting they
those manufacturing jobs right here
and try to keep as little as possible on the
had an appointment with you, misfiling
from the outset.
desk. We already have enough stress in
your information, or even worse, your
the workday, why would you want to add
And these trends will continue for at
Walk into your office and write down all the
information getting mixed in with another
to that stress by being disorganized? Do
client’s information. On a whole, you want
you want to retain your clients and not
least the near-term, contributing to
to know the company you are dealing with
a heightened optimism about U.S.
lose them to the competition because you
is efficient, focused, and productive.
are disorganized? Get the edge on your
manufacturing for the next decade or two. Douglas Jobling Regional Director, Northern Rhode Island Rhode Island Small Business Development Center
competition and get organized! Be sure that the first person a client comes into contact with when they walk into the office is organized. The
Kristin Carcieri-MacRae Owner Organizing In RI, LLC
gatekeeper will be a representation of the www.risbj.com | volume two issue two
39
Small Business | Where Should Your Small Business Be Online in 2013?
where should your small business be online in
2013
monthly unique visitors. 80% of its users are still female. Several types of businesses do extremely well here with visits and purchases. You can now register as a business and have your website verified on Pinterest. Google+ – As of September Google+ hit the 400 million user mark with 100 million members being active. There is a lot of room for growth here. Google Plus just started rolling out communities that members can form. They are similar to the old “forums” around the web. Like-minded people or businesses can form their own community and share within it. The key to being successful on these websites is to remain consistent and to socialize with others there. It is not about just spreading your marketing message day after day (boring!). You really need to go by the 80/20 rule. 80% of the time you share others stuff and 20% your own messages. That is not easy in the beginning when you are first starting out using social media. You are so tempted to share away your own important messages.
by Lisa Buben
So much has changed since I began writing
companies like the Providence Performing
for the RISBJ on social media. Some social
Arts Center have started using “Tweet Seats”
2 Other Major Social Websites to Master:
websites have climbed in rankings and
to promote their events and have people
LinkedIn – LinkedIn is for business and
others made so many changes that people
tweeting from their shows to encourage
you can set up your basic business page
left them in droves. Which social sites should
others to purchase tickets for future shows.
you be on and active in 2013 to promote
there. Great place to be when you are hiring. It’s great for networking and for events.
your business?
Facebook – Facebook reached the 1
These are the 4 basic social websites which
continues to grow users but the amount of
you really need to have some videos to
you should focus on:
posts and posts from pages that can be
promote your products and / or pages.
seen by users has gone sharply down with
Video has become extremely important for
Twitter – Twitter has just passed the 200
the changes there as Facebook is trying to
websites and those that sell online.
million active users mark in December of
find ways to make money off of promoted
2012. There are 500 million users but 200
posts and ads. If you have a Facebook Page
million are currently ACTIVE. 60% of users
you may be familiar with Facebook Edge-
marketing too! You really need to have a
use their mobile phones for Twitter. In the
rank and you may have noticed a big drop of
great combination of online and offline to get
United States alone there are 140 million
users liking your posts because they are not
people into your business to purchase. It will
registered users. Nielsen has just teamed
seeing them.
billion mark for users in October 2012. It
up with a social media company to measure
YouTube – If you have a website or blog
And of course don’t forget your offline
help your business if you have great tracking methods to track your messages. You can
Pinterest – This virtual pin board website
set up special phone numbers or email
people tweet right from their TV’s or their
continues to grow and was the fastest
addresses dedicated to particular messages
hand held devices while watching. Some
growing ever website to reach 10 million US
for tracking purposes. For your online
“split screen” TV viewing for 2013. Many
40
RISBJ | rhode island small business journal
Record Keeping for the Self-Employed | Small Business
business you can set up landing pages for tracking online. If your business is online you need to have Google Analytics set up (it is FREE) as well as Google Webmaster Tools (FREE). There are also Analytics for Bing too. Both are great FREE services to help you track your website visits traffic. You need to know where they are coming from and where your time should be spent online in the future. If you are using several social websites you
Record Keeping for the Self-Employed
may want to have tools like Hootsuite to manage them. For just $6/month you can be get the professional version and have by Darlene Evans
everything you need at your fingertips from your mobile phone or tablet. Another must service is the Buffer so you can space out
Independent Representatives are
your postings on various networks. No one
considered “sole proprietors,” unless
the previous year. Form 1099-MISC is
they choose to have some other form
used to report income you received. The
of business. A sole proprietor is just
IRS also gets a copy of any 1099s. Your
another way of saying “self-employed,”
total business income on Schedule C
you really need to go by the 80/20 rule. 80% of the time you share others stuff and 20% your own messages
“independent contractor,” or “freelancer.”
or February to report total payments for
Line 1 should be greater than or equal to
Income and expenses related to your
the total amount of income reported on
self-employment is reported on your 1040,
your 1099-MISC forms. If you report less
Schedule C tax return.
income on your Schedule C than reported on your 1099s, you will get a computer-
The first step to getting organized is to
generated audit notice from the IRS
keep a separate bank account for the
asking you to explain the discrepancy.
business to keep track of your income and expenses. INCOME
EXPENSES Disbursements: all payments should be made by check, credit or debit card or
Separate your Independent Contractor
electronic funds transfer. In an audit, proof
income from other types of income. Keep
of payment (cancelled check or account
a record of all your business-related
statement) by itself may not be enough
income.
to prove a business expense. Match
morning and forget about it unless you have
Deposits: Identify (1) the source of a
checks payable to cash, and avoid paying
interactions with your customers or spare
likes to see a dozen posts from the same person all at once. (Overkill!) Do it in the
invoices to the proof of payment. Avoid deposit and (2) whether the deposit was
non-business expenses from the business
time to socialize. You will also need the
in the form of checks or cash. Keep
account.
mobile apps for your mobile phone. These
copies of all deposit slips, noting on each
social apps can be a timesaver for you!
slip the source of the deposit. When the
You must keep track of your business-
IRS audits a business, deposits to a bank
related expenses. Try using the same
account that are unaccounted for may be
categories on the Schedule C to
considered self-employment income.
categorize your expenses. You can track
Wishing your business the best in 2013! Lisa Buben Fancy Scrubs www.fancyscrubs.com
your expenses using envelopes to sort As an Independent Contractor, you will
receipts, or using a spreadsheet program,
receive a Form 1099-MISC in January
or using a financial
[ continued on page 43 ]
www.risbj.com | volume two issue two
41
Small Business | 3 Tips for Staying Focused in a Sea of Distraction
3 Tips for Staying Focused in a Sea of Distraction by Adam Harvey
Add to that the fact that distractions actually feel good, and we’re up against it big time. Our brain’s reward center lights up when we multitask because we love doing many things at once. Focusing on one task is hard! And, as it turns out, as with many things in life, stuff that feels good and comes easily is actually not so great. What are we supposed to do, then? Create chunks of distraction-free time throughout the day Maybe the goal shouldn’t be to constantly be in “the zone” all day long. It’s impossible to be so focused on what you’re doing that the
As a busy business owner, you’ve got a
How your brain responds to distractions.
world drops away and you become one with your project for an entire day.
tremendous amount of stuff going on at any
Distractions are a sign that something in
given moment. I get you. I feel your pain
your environment has changed. Maybe it’s
because I know what it’s like to have an
a flashing light on your computer monitor
However, you can create chunks of
endless stream of employees, clients,
or your phone is making noise. Whatever it
distraction-free time throughout the day, and
emails, phone calls, Instant Messages,
is, a distraction is an alert to your brain that
it can make a huge difference in
Twitter updates, Facebook statuses, etc.
says, “Hey! Look over here! You gotta check
your productivity.
barraging you while you’re trying to get
this out!” Our brain’s reaction to distraction is
some work done.
almost impossible to stop. It’s automatic.
Here’s how:
It feels like the world is bashing you over the
So, we wind up multitasking. While
head with a brick and it’s nearly impossible
multitasking is sometimes necessary, which
how most of us attack the day, is it? We tend to handle the small stuff first.
•
Tackle the hard stuff first: This is not
to stay focused amid the noise and endless
makes it an important skill, it’s also got a
chain of disruptions. No amount of coffee in
downside. It makes us a little bit stupid.
We check emails, do a little paperwork,
the world can help you. Believe me, I’ve tried,
When we multitask, we’re not doing any of
whatever that little picky task is that we
but the sad truth is that you have to learn
the tasks particularly well--we forget things,
want to get out of the way, that’s what
how to train your brain to stay focused.
we make mistakes, we miss subtleties.
we do first. Try not doing that. As easy and brainless as they seem, they chip away at our mental energy, leaving us depleted and more open to distraction by the time we get to the stuff that’s hard for us. So save the small tasks for after you’ve worn yourself out on the big stuff. Makes sense, right? It’s a biggie. Give it a whirl. •
Find your sweet spot: Pay attention to when you do your best thinking. Some people focus best first thing in the morning, others on afternoon walks or even in the shower! Ask around and you’ll find that for many people, their strongest focus time is not when they’re at work. Don’t feel guilty about
42
RISBJ | rhode island small business journal
Record Keeping for the Self-Employed Rock Networking | Small Business
software program. The important thing to
whatever your best time is and try to set
remember is you’ll need to keep track of
insurance premiums on your Form 1040
it aside for tackling the big projects on
who you paid, the amount spent, when it
as a personal deduction. For record
your plate.
was paid, and what the expense was for
keeping purposes, be sure to make a
(that is, the category or type of expense). •
can deduct the full cost of your health
it. It’s normal. Instead, pay attention to
ever sat down to read something and
The most relevant categories of expenses
had to read it many times over because
for Independent Contractors include:
while you were reading you were
•
thinking about something else? There goes your multitasking brain again!
Insurance – for property & casualty, or business insurance. Do not
in many different directions, so just
include health insurance under this category. •
Other interest – credit card or loan interest, such as interest paid on your computer loan.
•
Legal and professional services – such as fees your accountant will charge
•
Office expense – anything other than routine supplies.
•
Rent or lease other business
reporting elsewhere on your tax return.
you can track your expenses using
envelopes to sort
receipts, or using
a spreadsheet
program, or using a financial
property – rent paid on retail or meeting location, for example •
Repairs and maintenance – repairing your computer, for example
•
Supplies – routine office supplies like
software program
paper, toner, pens, pencils, notepads, etc.
like when you train your body during a workout, you have to train your brain to
Advertising – this includes business cards and web-marketing
•
You’ve got to train it to stop wandering
when we multitask, we’re not doing any of the tasks particularly wellwe forget things, we make mistakes, we miss subtleties
separate category for health insurance expenses since that figure will be
Practice not multitasking: Have you
•
maintain strong focus. Try to set aside
Travel – the cost of traveling to a
Equipment. Keep track of computer
convention, meeting, or business trip
equipment, software, furniture and other
Meals and entertainment – the cost
fixed assets in a separate expense
of business meals, but be careful
category. When it comes time to work
one to focus on. Make it a fun one like
not to go overboard here as this is a
on depreciation expenses, you’ll need
reading a book or doing a crossword
common target in an IRS audit.
to know when a particular piece of
time each day to exercise your focus
•
muscles. Choose one task and only
Utilities –electricity, gas; percentage
equipment was purchased as well as its
ten minutes at a time and work up to
is deducted for home-based
cost and the type of equipment that
longer periods. If your mind wanders
businesses.
was purchased.
puzzle. Start for small chunks of about
off, pull it back. Keep the pressure on
•
•
Other expenses – such as Dues &
and eventually, you won’t have to keep
Subscriptions, Web development,
reigning yourself in.
and Business telephone expenses.
Estimated tax payments. Be sure to keep track of estimated tax payments to federal and state governments. This might
Hopefully with these tips, you’ll be on your
Health Insurance expenses. If
not show up clearly if you run an expense
way to Focusville! Now, how many times did
you are self-employed and you pay for
report just for the calendar year, as the
you check your email while you were reading
your own health insurance, then you
final estimated payment is due in January.
this article? Be honest… Adam Harvey GLAD WORKS www.gladworks.com
Darlene Evans Padgett Business Services 401-783-4500 or email devans@smallbizprosri.com
www.risbj.com | volume two issue two
43
Small Business | Forewarned is forearmed
Forewarned is Forearmed: Preparation is Key for Weathering Accountable Care Act Implementation! by Tim Sullivan
The primary goal of Accountable Care Act (ACA) is to expand
Some small businesses may choose to provide health insurance
affordable health insurance coverage to as many people as possible,
even though they are not compelled to do so according to the “employer mandate”. The premiums for these policies are calculated
which will make health care more affordable for all. The major aspects that relate to employers and employees are the requirement
using a different set of rules under the new ACA guidelines. One ACA provision eliminates the use of “Underwriting Factors”
that businesses (with over 50 employees) offer health
(UF) in determining premiums for small groups (2-50
insurance, or pay a “penalty/tax”, and the “individual
employees). Using UF, individual or groups premium
mandate” which similarly requires that
the 27.4% of the
individuals purchase health insurance, or pay a similar “penalty/tax”.
rates were calculated on an actuarial basis that more closely represented their personal health
population with the
As the US department of Health and
highest number of health
Human Services (HHS) releases
risk factors will see their
new policy guidelines related to ACA
risk factors. After elimination of UF, rates are based much larger groups of people without regard for their health risk factors. The resulting relative insurance premium rates are
relative premium rate
implementation of the a clearer picture
ironically skewed towards the unhealthy.
reduced between
of the implications it will have on small business both in the short and long term.
Actuarial scenario analysis anticipates that as
20-30%
relative premiums rise for people in the “lowest risk”
New rules about how insurance premiums are
demographics, many of them will choose to leave the
calculated will mean that some people’s premiums
market in one way or another; the result of these people
will rise and others will fall. The key for small business
leaving those markets will result in a rise in premium rates for the
is to position them to take the best advantage of the new
remaining policy holders is estimated to be between an additional
health insurance landscape.
3-12%, depending on how many “Low risk” people leave the market.
Some businesses will choose to pay the “penalty tax” rather than provide health insurance. If they had previously provided health only lose the equivalent of the employer
continued health insurance coverage. If
options; they do not have to accept higher
population with the
premiums as a necessary evil of providing
lowest levels of health
contribution to their health insurance, but also be compelled to pay the premium for
Fortunately, small business owners have
the 21.6% of the
insurance, their employees would not
health insurance or pay the extra penalty
risks will see their relative
those employees are purchasing health insurance in the individual policy market, it
tax. If the employee group is among the “low risk” demographic, it may be time for the
insurance rates rise
employer to opt for a “self-funded” insurance
between 30-40%
program. A self-funded program is managed by
has been estimated (according to consultants performing an actuarial analysis) that they will see their premiums rise by 32% from 2010-2014. This rate increase will be softened for some due to tax
a private health insurance carrier, but due to the funding arrangement, will cost the company less if fewer services are used over a given period of time. In order to consider this option, the employer needs to analyze
discounts which are available to people with incomes below 400% of
employee wellness in order to determine if their level of wellness is
the poverty level.
sufficient to justify a self-funded plan.
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RISBJ | rhode island small business journal
Forewarned is forearmed | Small Business
If the small business has chosen to self-fund, or is hoping to self-fund, one of the ways it can hedge its bets is to look into incorporating (or expanding) the employee wellness program. If for no other reason, establishing a current level of wellness is a good idea in any size business. The best way to gain buy-in from the employee population is to tie the wellness program to their health insurance premiums. Here is one example of how an incentive program might look: The average worker contribution to health insurance in 2010 was 28%, if employees maintain an over 90% participation rate in the wellness program accompanied by measurable (independently
leaving those markets will result in a rise in premium
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Using the 2010 numbers, monthly family (of 4) health premium for the
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rates for the remaining policy
holders is estimated to be
between an additional 3-12% Knowing the aggregate level of wellness for your staff and their covered spouses can help an organization make informed decisions regarding health insurance and wellness plans. For the small business owner, it is vitally important to determine whether your workforce is in the healthier group or less healthy. The actual design and implementation of the incentives surrounding health insurance / wellness program policy needs to be transparently designed to promote accountability and buyin by all parties concerned. Employers agree to fund their share of health insurance as well as wellness initiatives, and employees agree to abide by the wellness program which will lead to both better employee health and lower long term health insurance rates.
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www.risbj.com | volume two issue two
45
F E AT U R E D S T O R Y: For some, running, cycling and swimming are ways to enjoy a warm sunny day. For Vinu Malik, they are a way of life. As a 36 time Ironman triathlete, Malik turned his passion into a thriving business. Malik saw a need to solve the dehydration problems he faced during races and wanted a better way to carry his drinks. The existing products on the market were belts that were uncomfortable and didn’t have any flexibility. Malik came up with a concept of a belt that had comfort in mind, giving it flex and focusing on ergonomics. He started by making it for himself out of necessity. Malik recalls a time when a friend came into his apartment, took one look at the belt and said “Don’t quit your day job.”
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RISBJ | rhode island small business journal
www.risbj.com | volume two issue two
47
R FEATURED STORY | FuelBelt
REV
With continued determination, Malik started profile triathletes and just months later the
SUPER
winner of the Ironman World Championships came across the finish line with a FuelBelt on. The exposure from the win, along with R2OUTDOOR
the extended media covered helped FuelBelt go from an idea in Malik’s apartment to a
X
SLIDE
off with 50 belts and gave them to high
SPRI
V
REVE
A
recognizable brand overnight. To this day, Malik continues to credit much of his growth to the media, which he maintains very close
S TAY H Y D R AT E D O N T H E R O A D T O relationships K O N Awith. This has resulted in
continued widespread coverage which has helped to build brand awareness. FuelBelt initially sold their products exclusively online but as sales grew, the company built a global distribution channel that now includes over 5,000 stores in 40 countries. From a revenue standpoint, FuelBelt continues to be one of the fastest growing companies in the endurance sports
T H E W O R L D L E A D E R 48 RISBJ | rhode island small business journal
I N
H Y D R A T I O N
I N N O V A T I O N
F AT Y
S TAY H Y D R AT E D O N T H E R O A D T O K O N A
D R AT E D O N T H E R O A D T O K O N A channel and is the only company in the
FuelBelt | FEATURED STORY
with over 200 products, FuelBelt continues
sporting goods category to make the Inc
to expand their product line which includes
5000 list 6 years in a row. “Making the Inc.
reflective gear, race gear, run gear and other
5000 for a sixth year in a row is the result
active lifestyle gear.
of having long-range goals, an exceptional team, and incredible customers. It’s also a
As FuelBelt continues to expand into new
privilege to share this acknowledgement
markets, their Rhode Island roots remain
with such notable alumni as Zappos, Under
strong. Malik chose to start his company in
Armour, and Patagonia…” said Malik.
Rhode Island because the FuelBelt brand is lifestyle based. Rhode Island is unique
As a product that started with very little
in that it provides access to the beaches
real competition, FuelBelt has created
for swimming, bike paths for cycling and
competitors based on their success. There
good roads for running. The other strength
when a friend came into his apartment, took one R2OUTDOOR look at the belt and said “Don’t quit your day job.” are now close to 10 direct competitors
to building the brand in Rhode Island is the
that are creating similar products, however
tight knit community needed to support a
Fuelbelt is the clear industry leader with
startup such as FuelBelt.
S TAY H Y D R AT E D O N T H E R O A D T O K
over 70% of the overall market share. Now
When asked about some of the challenges that Rhode Islander’s often hear about when starting a business, Malik said “There are so many surprising companies here in the state and they work hard to get where they are. It’s hard work from day one and you have to be on top of it every day. No hand outs, no gifts. Nothing is really given to you. No matter where you start your business, you really have to work at it.” As for future growth plans, FuelBelt continues to pursue several opportunities. From further expansion into European markets, to the
T H E
W O R L D
L E A D Eaddition R Iof several N Hnew Y products, D R A FuelBelt T I O N looks to continue revolutionizing the industry.
E A D E R
I N
2012
DEVELOPMENT NEW COLORS
H Y D R A T I O N In the I NU.S. N market, O V FuelBelt A T I isOlooking N to big
I N N O V A T I O N
AT
F U EL B ELT G EA R I S AVA IL A B L E AT Y O U R FAV O R IT E S PE C IA LT Y R E TA I LE R
retailers like Dick’s Sporting Goods and P R O D U C T D E V E L Obox PM ENT
Target as major distribution channels in 2013
NEW GEAR / NEW COLORS
to help further increase company exposure
and revenue. FuelBelt continues to grow and evolve, serving the needs of athletes, from runners to cyclists, to competitive triathletes. FuelBelts have been used to break world records, personal bests, and have even been used at the Olympic world stage, where every effort and every second counts. www.risbj.com | volume two issue two
49
this month’s
business profile While overseas outsourcing has had a perverse effect on the landscape of American business, it has also created jobs in unexpected places. Mutual Cornell, an
Mutual Cornell
analytical chemistry laboratory operating out of Providence, RI, has learned the importance of changing with the times. Founded in 1993 by Kevin Donahue, Mutual Cornell focused on environmental testing before finding its niche testing consumer products manufactured overseas. Items such as jewelry, toys, and household objects must be tested for chemical components considered toxic to people and the environment before they may be sold in California. Testing is legally required by California Proposition 65, formerly known as The Safe Drinking Water and Toxic Enforcement Act of 1986. Intended principally to prevent corporations from contaminating water supplies, it is now considered the gold standard regulating the presence of toxins in items sold to the public. Though its jurisdiction extends only to retails items sold in California, states including Illinois, Maryland, and Minnesota have adopted similar laws. In 2008 Congress passed the Consumer Product Safety Improvement Act (CPSIA), which established
EN71-3 Testing ASTM F 963-08 Testing Phthalates Testing CPSC-CH-E1004-11 Testing Cadmium Extractability from Children’s Metal Jewelry Total Lead and Cadmium Testing
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RISBJ | rhode island small business journal
Mutual Cornell | Business PROFILE
than 30 employees, many of them family members or longtime business contacts. Donahue underlines that, despite its size, his company has undergone the same rigorous accreditation process as the largest and most prestigious testing laboratories in the world. Certified by both private and government entities, Mutual Cornell has been accredited by both the International Organization for Standardization (ISO/ IEC) and the Consumer Product Safety Commission (CPSC). Mutual Cornell employees are members of the Fashion, Jewelry, and Accessories Trade Association (FJATA) and hold board positions on the Manufacturing Jewelers & Suppliers of America (MJSA) and the newly formed U.S. National Committee of the International Electrotechnical Commission for Quality (USNC/IECQ). “We are proud not only of the work we do, but of the way our business has grown over our twenty year history. In many a national limit of hazardous materials
ways it was organic growth, but we owe
allowed in children’s products. The presence
much of our success to the community we
of toxic materials is of particular concern to
operate in.” With a constant eye to the future,
children; risks include cancer, birth defects,
Mutual Cornell’s plans for 2013 include
and developmental disabilities.
expanding its small parts testing department to incorporate a wider variety of
A family run company, Mutual Cornell
children’s toys.
places a premium on the value of personal interactions. “When I was first starting out as an environmental chemist, many of my contacts were members of the jewelry industry here in Providence” Donahue says of his early days in the business. “Sadly, much of that business has been moved abroad due to outsourcing, but the professional relationships I established remain strong.” Noting the importance of the strong small business network in Rhode Island, Donahue says: “Those relationships led me down a different path; they introduced me to manufactures who needed their goods tested to Proposition 65 standards, which I had heard of, but had no professional involvement with. It turned out to be a natural fit, and it completely changed the direction of my business.” Though it has grown steadily throughout the years, Mutual Cornell still numbers less www.risbj.com | volume two issue two
51
Featured Chamber | Central Chamber
Central Chamber Lauren E.I. Slocum, President/CEO 3288 Post Road, Warwick, RI 401 732 1100 | www.centralrichamber.com
F E AT U R E D
As an organization, the Central Rhode
to build on these successes moving forward
believes wholeheartedly that the Chamber
Island Chamber of Commerce seeks
and revitalize Rhode Island’s economy in the
plays a vital role in keeping our membership
to support and advance the business
process.
informed of legislation and its implications, while also providing “a valuable voice for the
community in Rhode Island. We provide
business community in Rhode Island.”
a myriad of benefits to our membership,
The Central Rhode Island Chamber of
and continually strive to find new ways to
Commerce is a member of the Rhode Island
help our members succeed. The Central
Chamber of Commerce Coalition, which
Our many, diverse events provide our
Rhode Island Chamber is a leader in pro-
speaks with the voice of over 7,100 Rhode
membership with great networking and
business innovation and advocacy. We have
Island businesses. Through the coalition,
business development opportunities.
approximately 1,000 members statewide
we successfully advocated against many
Chamber membership yields greater
in towns including Warwick, West Warwick,
pieces of bad legislation that would have
company visibility within the community,
Coventry, and West Greenwich. Our
adversely affected our members. The
according to Rich Hittinger, Alliance
members’ loyalty is the best yardstick of our
Coalition’s E-Advocacy network allowed
Environmental Group LLC.
performance, and they continue to speak
us to mobilize our members and get them
very highly of our services. The Central Rhode Island Chamber had
involved on the issues that mattered most
Business Assistance: Our business
to the small business community. If you
assistance services are the meat and
helped support of the issues at the State
potatoes of what we do at the Central
numerous successes over the last year,
House through www.RIBUSINESSVOTES.
Chamber. Our staff meets with members
despite the tough economy. Our members
com thank you. If not please visit the site
and potential startups to help them realize
have leveraged the benefits of membership
and click on the “Take Action” tab and
their goals and attain new successes.
with their own ingenuity to realize strong
see how easy it is to get your message
Through our Central Rhode Island Business
results of their own. Together, we will seek
heard. Leah Prata, Chairman of the Board,
Information Center we provide business
52
RISBJ | rhode island small business journal
What’s New | Chamber Chat
East Bay Chamber
consultants who help current and would-
encouragement to businesses and
be small business owners. Joseph Oakes,
individuals nationwide who are looking to
Mark G. DeVine, CPA, Chairman
VR Industries Inc., called the Chamber a
relocate to Rhode Island.
16 Cutler Street, Suite 102, Warren, RI
“wealth of information,” and “a great business
401 245 0750 | eastbaychamberri.org
resource,” that is “very responsive.”
Community Support: Through the participation of our members and staff in
Our mission is to promote businesses
Networking: The Chamber offers numerous
a wide array of local events and initiatives,
as the foundation for community growth
networking opportunities with events such as
the Chamber is an active member of the
and well-being by being the most
Business After Hours and LEADS Luncheons.
community gaining the tangible benefits
reliable resource and leading advocate
of increased community visibility and
for businesses throughout the East Bay
that the Chamber provides is impressive”,
networking opportunities, as well as the
and surrounding areas. We are here to
according to Steven Kitchin, New England
intangibles of being good business citizens
help you succeed!
Institute of Technology. Additionally, Rick
and giving back to the community.
“The number of networking opportunities
Nagele, Fort Adams Trust spoke to the value
Dont miss our Women’s Winter Series
added to his organization by events such as
The Central Rhode Island Chamber provides
Brown bag lunch series!
the Business After Hours, saying “It was a
many important benefits to our membership.
12:00 – 1:00 each Tuesday at the
great experience, which has broadened my
The menu of benefits is extensive. We will
East Bay Chamber Office, 16 Cutler
business contacts throughout the state.”
continue to work to advance Rhode Island’s
St. Warren. Revive, rejuvenate and
business community and we hope to realize
reconnect with your Community and
Save Money: We strive to create as many
many more successes in the coming year
local business owners! 20 minute
ways as possible for our membership to
with the help of our members.
speaker, discussion and networking.
discounted rates on advertising and rental
STATEWIDE BUSINESS AFTER HOURS
Sign up now for next meeting
space, money saving coupons from local
The Central Rhode Island Chamber is proud
$5. Fun surprises each seminar!
businesses and other special promotions.
to participate with the other Rhode Island
Raffles, goodies, networking, fun!
save money. Our current benefits include
Opportunities for Growth: We host various
Chambers of Commerce to offer an exciting
Find details of all meetings at www.
networking opportunity for all employers
meetup.com/WEBOND or go to www.
workshops, seminars, roundtables, and
/ employees in Rhode Island. This 3 hour
eastbaychamberri.org / calendar of
presentations on a broad range of topics.
networking event features over 120 table
events
These events offer our members the chance
top displays from businesses throughout the
to further their knowledge and broaden their
state. Everyone is welcome to attend for $15
opportunities for success.
per person - cash bar. Simply register with
SERVPRO of Newport & Bristol
your Chamber - contact information is listed
Counties
at www.StatewideBAH.com.
HCC Marketing
Communications: The Chamber provides our
New Members
members with a plethora of media through
Jason Thomas Home Renovations
which to increase their communications
Traffic Signs & Safety, Inc
effectiveness. We offer such services
Tire MD
as direct mail and email, press releases
Bristol Auto Body Works, Inc
on member news, and the monthly “ChamberWorks” statewide publication.
BayCoast Bank Savon Shoes
Jeremy Doran, Signs By Tomorrow, and his
Tinker’s Nest
company turned to the Central Rhode Island
Newport County Computers
Chamber for help with their effort to reach out to the community, and he was pleased with how much easier the process was on his business thanks to our facilitation.
Cranston Chamber Stephen C. Boyle, President 150 Midway Road, #178, Cranston, RI
Tourism: We distribute brochures for
401 785 3780I | www.cranstonchamber.com
local businesses to hotels and car rental agencies throughout the area. In addition,
The Cranston Chamber continues
the Chamber provides information and
its fight for affordable healthcare by www.risbj.com | volume two issue two
53
Small Business | Just Because You Can, Doesn’t Mean You Should
Just because you can,
doesn’t mean you should have a Facebook page for your business
by Mari Anne Snow
I know this is a pretty radical statement
measure your results. Facebook is only one
as everyone is feeling the pressure to get
find out the profile of Facebook’s user base
of hundreds of ways you can advance your
today. Remember, Facebook is international.
“digital” these days. Don’t get me wrong,
business online. FB should be one piece of a
I recommend local businesses think hard
I really love digital tools – I’ve built my
larger digital strategy, not the only piece. By
about their goals if they are targeting an
business using them and I believe in their
taking just a bit of time up front to create a
audience close to home. Spend your time
potential. But going digital can be a big time
solid plan that rationalizes your digital goals,
where your target demographic spends their
suck with very little real business return for
you have a much better chance of success
time and be thoughtful about what you say
the trouble if you aren’t careful. So before
with much less frustration long term.
once you find them.
you launch that Facebook page – here are a few things to consider that may save you big
Fish where the fish are. Radio, TV
Learn the etiquette and rules or
headaches down the road.
and print publications have distinct, unique
suffer the consequences. Life online
Have a goal. As with any advertising,
audiences; so does Facebook. Make sure
is very interactive – everyone has opinions
your target demographic actually uses
and they share them liberally. Any business
having defined business goals helps you
Facebook BEFORE you add it to your plan.
person with a bad Yelp review will be happy
budget time and resources better. Another
Since every social platform has a distinct
to tell you all about it. Unlike a newspaper ad
big plus - goals give you more opportunity to
user community, do your homework and
which is pretty static, your online viewers will
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RISBJ | rhode island small business journal
What’s New | Chamber Chat
tell you EXACTLY what they think (good, bad
time trying to get people to “like” them. A “like”
testifying against the supplemental
and ugly). They will also react quickly when
is only useful to a business if it somehow ties
increase by Blue Cross in health
you make them mad and they will share their
to increased business, brand awareness (that
insurance premiums. The Chamber
anger with lots of people quickly. Online
leads to more business) or positive PR (that
belongs to three health advocacy
etiquette is a key component to building a
leads to more business). “Likes” are not a
groups in the state, HealthRIght, Health
meaningful online presence and also critical
bankable commodity….so design your “like”
Insurance Small Business Task-force
for building engaged users. Facebook also
campaigns with calls to action that lead to
and President Stephen C. Boyle was
has rules that govern business activities on
more money in your bank account.
recently appointed by Health Insurance Commissioner, Chris Koller to the
their platform. If you don’t understand these rules and you break them, FB could exile you
Finally, understand what you “own”
Health Insurance Advisory Council,
with no warning. If you lose FB privileges,
and what you don’t. When you join
that meets on a monthly basis on
you have little recourse. Take a moment to
Facebook, you must agree to their terms of
all Health insurance issues from the
learn about this environment and adjust your
service before you get an account. When
Commissioner’s office. Boyle referred
approach accordingly for the best results.
you do this, you sign over ownership of your
to the rate increase process as ”Health
content to Facebook. Generally, I advise
Insurance Groundhog day” where
Be interesting and actively engage
clients to use Facebook as an “outpost”
double digit rates are approved and the
or don’t bother. Building a page is only
drawing people back to your primary “real
business community must find a ways
the first step, building a community of
estate” – your business website, blog or
to cut benefits, raise deductibles or
caring brand advocates who hang out with
ecommerce site - to do business with you.
pass the cost on to their employees”
you, buy stuff from you and say nice things
That way you can capitalize on Facebook’s
about you is an entirely different kettle of
vast user base to increase traffic to your
New Members
fish. This takes a huge amount of time and
primary business sites.
Code Red Stacey Arruda-Tracy, LICSW
Is it worth the time, effort and expense required to launch and maintain a FB page if no one knows you exist
East Greenwich Stephen Lombardi, Executive Director 580 Main Street | East Greenwich, RI 401 885 0020 | www.eastgreenwichchamber.com
The East Greenwich Chamber of Commerce held its Annual Meeting on January 31st at Quidnessett Country Club. We were very pleased
effort - plus, once you have this network,
A great friend of mine always reminds
with the enthusiastic support of our
then you have to continue taking care of
me – when you are online, if it’s free, you’re
sponsors, exhibitors, and everyone
it. The minute you stop paying attention to
the product. Facebook needs you, me and
who attended. It was a great evening of
them, your community will turn their attention
the rest of their 1 billion users (yes, FB
business networking in a relaxed, social
elsewhere. This takes a lot of time and effort –
currently has around 1 billion active users
atmosphere.
it’s also the step most businesses fail to take.
worldwide) and they are doing everything
When I evaluate existing FB pages for my
they can to sell every one of us the dream
Our guest speaker was Neil Steinberg,
clients, they have very few friends and little
of easy, “free” success. What FB doesn’t tell
President and CEO of the Rhode Island
interaction. Is it worth the time, effort and
you is their business goals don’t include the
Foundation. Neil told us a little bit of the
expense required to launch and maintain
advancement of your business – p.s. that’s
history of the Rhode Island Foundation,
a FB page if no one knows you exist? The
up to you. FB sells potential, you have to do
and its important role in the State of
correct business answer: absolutely not.
all the work. And the better your plan is up
Rhode Island. Neil was instrumental in
front, the more likely you are to achieve it.
putting together last September’s Make It Happen Rhode Island forum at the
You can’t take “likes” to the bank. Don’t forget that the reason you want an engaged community is to build your business. I see clients spend an inordinate amount of
Mari Anne Snow CEO Sophaya
Rhode Island Convention Center. January was very exciting in East
www.risbj.com | volume two issue two
55
Capital City | Providence’s Comeback Story
Providence’s Comeback Story by Mayor Angel Taveras
We are already seeing signs of economic recovery. Projects representing tens of millions of dollars are underway in the heart of our Capital City, including the revival of the historic Arcade - America’s first indoor mall - into a mixed-use development of retail shops and micro-lofts; a project transforming the former Providence Gas
These first two years that I have served as Mayor of Providence have
buildings into residences; Johnson & Wales University’s construction
been tremendously challenging for our City. Working together, we
of a new parking garage and physician assistant building; and the
have accomplished what few believed possible.
creation of six new retail shops on the ground floor of the Biltmore Garage on Washington Street.
As I delivered last year’s State of the City Address, on February 13, 2012, Providence was running out of cash, and running out of time. In
Last Wednesday, I attended events to celebrate the opening of
the months that followed, there were some who said Providence – like
Andy, Jr.’s, an Italian restaurant in the heart of Providence’s historic
some other American cities - could not avoid filing for bankruptcy.
Federal Hill; Ellie’s, a Parisian-style bakery that recently opened its doors at the Biltmore Garage; Ameriprise Financial’s new offices
Today it is my privilege to deliver a much more hopeful report on the
downtown; Citizens Bank’s grant to help revitalize our City’s Olneyville
State of our City: Providence is recovering. Through collaborative
neighborhood; and a topping-off ceremony for Brown University’s new,
efforts and shared sacrifice, we have all but eliminated our City’s
state-of-the-art environmental research and teaching facility.
$110 million structural deficit, and we expect to end this year with a balanced budget. We have put Providence on a sustainable path by
Providence is recovering.
working together and setting aside our politics for the greater good. At the same time, we have not lost our focus on improving public We reached a landmark agreement with our city unions and our
education and strengthening our neighborhoods. We are working
retirees to reform our City’s pension system that Moody’s Investor
to make Providence the best urban school district in America. And
Service lauded as a model for other Rhode Island cities and towns.
we have put into effect measures to protect against the blight of
Governing magazine recently wrote that Providence has become
abandoned and neglected properties in our neighborhoods hit
a leader by making our retirement systems more sustainable. We
hardest by foreclosure.
worked with our major tax-exempt institutions, which have committed more than $48 million in new contributions to our City over the next 11
Last year, we were selected as a finalist by Bloomberg Philanthropies’
years. And we thank Johnson & Wales, Brown, RISD and Providence
Mayors Challenge for our proposal to boost education outcomes for
College, and Lifespan, Care New England and CharterCARE.
low-income children by increasing the number of words they hear by their fourth birthday. Providence has been recognized by the White
Our City is home to first-class research hospitals and universities and
House Office of Faith-based Initiatives efforts to support struggling
a developing Knowledge District. We have one of the largest industrial
schools. We were named one of our nation’s “100 Best Communities
deep-water ports in the Northeast. We have one of most vibrant
for Young People” by America’s Promise Alliance.
artistic communities in America. Small businesses act as anchors in every neighborhood of our City. Our young and diverse workforce is
We have learned there’s nothing we cannot accomplish when
eager for training and opportunity.
we are united.
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RISBJ | rhode island small business journal
What’s New | Chamber Chat
Greenwich with the celebration of 4 grand openings of businesses in the Chamber. New Members
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BFF Grooming Inc. 12/11 The Childrens Workshop 12/11 Greenwich Odeum Chamber Discoveries Peoples Credit Union Rok Bar N Grill Hill and Harbour Veterinary Budget Blinds Inskip’s Warwick Auto Mall
INTRODUCING AMERICA’S #1 ADVERTISING DUO, ABSOLUTELY FREE!!!! in GoGo Cast’s New Rewardingly Addictive App, GoGoDeals Well, for the next 90 days you can get a deal or an ad placed Advertise on or own a BroadSign and/or a GoGo-Screen?
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Any of their 30,000 screen
FREE GOGOMOBILE DEAL OR AD
The Rhode Island Business Journal is excited to introduce our newest media partner, GoGo Cast. This Rhode Island based organiation is a leading on-demand, location based digital media company providing real-time HD digital news, information and advertising displays in hundreds of high traffic retail locations across the state. (GoGo Screens) In addition, RISBJ and GoGo Cast are proud to present GoGo Cast’s newest rewardingly addictive mobile platform, GoGo Mobile. GoGo Mobile provides business with a unique promotionl solution that delivers real-time highly relevant information directly to ther consumer when they want through a mobile BroadSign added this
North Central Chamber Deborah Ramos, President
from 6 August 12:01 AM to 6 Oct 11:59 PM from
WPRI – TV 12 Kim Poland
application. GoGo Mobile complements GoGo Screens marketing solution by providing them with the ability to extend their reach from within the store, directly to the consumer. Businesses can easily create ads and deals on both the app and the screens, easily supply them to a market audience and/or target locations, and redeem all the benefits from advertising on these two advertising powerhouses. This partnership will provide RISBJ with additional reach in the digial media market statewide.
255 Greenville Avenue, Johnston, RI 401 349 4674 | www.ncrichamber.com As we head into Spring, we have lots of great networking events and more planned for the North Central Chamber of Commerce! This is the time of year that we all come back to life – and that’s what we hope to do for the small business community in the towns of Johnston, North Providence, Smithfield, Scituate, Foster & Glocester! Our events will include Speed
POWERED BY
Networking, a “State of the Town” Address with Mayor Lombardi, the ever popular Statewide “Business After Hours” and more. Other upcoming
SEE YOUR PRODUCTS IN:
events later in Spring will be our first “Meet Your Chamber Neighbor” and another fabulous “Taste of North Central www.risbj.com | volume two issue two
57
Small Business | Founders League Hits the Ground Running
Point of Sale Solutions
Founders League hits by Melissa Withers
We Install and Service Point of Sale Systems for any Restaurant or Retail Business. Credit Card Services Available
Getting a new business off the ground
led programming to more than 300
is exhilarating. It is also one of the most
entrepreneurs and opened a coworking
challenging things a person or team can
space at it’s 95 Chestnut Street
do. There are many uncertainties about the
headquarters that currently serves as a base
obstacles and opportunities a high-growth
of operations for more than 50 people from
startup will encounter and no surefire
30 different startups.
way to predict how a nascent venture will evolve. But ONE thing is certain in the world
Coworking is an important component of
of startups: Community is king. Despite
the Founders League platform because it
a cultural fascination with the “lone wolf”
provides entrepreneurs with ongoing access
founder who defies the odds, startups
to a community of peers who share insights,
can’t--and shouldn’t--go it alone. No matter
resources, and the bond of knowing exactly
how you slice it, basements just aren’t great
what it’s like to be in the startup grind. The
places to run a startup.
space, open 24/7, 365 days a year, include
Enter the Founders League. Created through
conference rooms and break out space, soft
a partnership between Betaspring, the
seating, and a kitchenette.
wireless networks, printers, whiteboards,
Greater Providence Chamber of Commerce, the University of Rhode Island and Brown
There are no long term commitments and
University, the Founders League offers
different membership options to meet a
community and programming where
variety of needs and work habits.
entrepreneurs can find camaraderie, resources and support.
“Being a member of a community of startups allows us to stay close to our
for more information or visit www.POSinetPOS.com
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RISBJ | rhode island small business journal
roots and engage with developers and
League has offered entrepreneur-
entrepreneurs firsthand. Being in the
Ground Running
the
Call 401-255-6522
Since launching in January, the Founders
What’s New | Chamber Chat
Attract and connect students. Students
RI”. For more details, please visit www.
community, communication with other
represent an important asset in
ncrichamber.com and be sure to make
entrepreneurs and peers, and a powerful
Rhode Island’s effort to build a strong
us one of your “Favorites”.
feedback mechanism that helps us to
entrepreneurial community.
Founders League provides a close-knit
3.
Deploy a self-sustaining business
New Members
be more productive and focused. At a
model. The Founders League must
A&W Restaurant
macro level, the Founders League is
operate with a model that allows for
Bar 101
doing a great job of uniting the unique
sustainability and longterm growth.
Livingstone Photography
Enhanced programming. The Founders
OneAmerica Financial Partners
build services that let our customers
diversity of the Rhode Island startup
4.
5.
community,” says Mike Rowan, VP of
League is offering a continuum of
Palermo Salumeria Italiana
Research & Development for SendGrid
programming and services to match the
RI Local Magazine
and head of SendGrid Labs. SendGrid
wide spectrum of needs within Rhode
The Children’s Workshop – Smithfield
is based in Boulder, Colorado, but
Island’s start-up community.
Mike, a native Rhode Islander, seized
6.
Engage more entrepreneurs.
the opportunity to lead a new SendGrid
The Founders League places strong
Northern RI
office in Providence.
emphasis on creating a dynamic and
John C. Gregory, President/CEO 6 Blackstone Valley, 301, Lincoln, RI 02865 401 334 1000 | www.nrichamber.com
The Northern RI Chamber of Commerce, in conjunction with its Coalition partners, will host the Annual Legislative Reception on Thursday, March 21, 2012 at the RI State House from 4:306:30 PM. The Chamber of Commerce Coalition is led by the NRI Chamber, under the direction of John C. Gregory, IOM and full time lobbyist David R. Carlin III. The Coalition is the largest business A group of entrepreneurs working at the Founders League coworking community”
advocate organization in the State of Rhode Island representing 11 area
activated environment that attracts and
chambers, 7,500 businesses and
SendGrid get rooted in Rhode Island, the
meets the needs of a diverse community
70,000 employees. The Coalition
Founders League is focused on six guiding
of high growth entrepreneurs.
leaders follow more than 300 proposed
In addition to helping companies like
legislative bills annually and the
principles for how the platform will evolve. They are: 1.
The Founders League launch has been led
Legislative Reception is an opportunity
by the team at Betaspring, who are
for member businesses to discuss
Create an iconic physical nexus.
providing leadership to the platform as the
business issues and meet legislative
Place matters. Creating synergies
consortium develops a long-term operating
decision makers face to face.
and circulation are among the most
plan that seeks to ensure the Founders
important components of successful
League is financially sustainable by year
entrepreneurial communities and their
three of operations.
Create a Co-working community.
So don’t go it alone: find more information
Coworking communities provide
and register for events at foundersleague.co.
physical space to work that reinforces entrepreneurial success.
Lincoln Chiropractic Foolproof Brewing Company Bay Business Machines
entrepreneurs with access to a strong community of peers and a
Local Loyalty Partners Owner Assistance Pro, LLC
support platforms. 2.
New Members
Melissa Withers Betaspring Chief of Staff and Nerd Whisperer
TD Bank Faial Restaurant & Lounge Ferreira Home Remodeling, Inc. www.risbj.com | volume two issue two
59
Small Business | Social, Visual, Mobile, Virtual
Ready or Not, These Four Mega Trends Will Affect Your Business
Part TWO: Visual Social, Visual, Mobile, and Virtual: I refer
The VISUAL Mega Trend
by Chris Poe
a dryer to retrieve warm fluffy towels; just by envisioning yourself performing those
to these as Mega Trends because they are (1) happening on a grand scale, (2)
Visual has been the primary and preferred
actions, you can trick your body temperature
affecting business owners and executives
method of communication for our species
into rising a little.
whether they choose to do anything about
(in fact, for most sight-species) throughout
them or not, and (3) they are changing the
history. Even when we had no pictures, or
Reading about or hearing about an event is
world as we know it. Moreover, while these
words, to communicate, we would see each
never as compelling as seeing it. Take the
Mega Trends are enabled by technology,
other and make inferences based upon what
viral video of the Occupy Protesters at UC
they are more representative of the grander
we’d seen, learning from one another.
Berkley being sprayed with pepper gas – would it have impacted us as much if we
transformation that is happening as a result. This is the power of VISUAL. We are primally Ready or not, these Mega Trends are here;
hadn’t seen the footage? (I think not).
wired for visual stimulus. In fact, we’re In case you doubt how powerful visual
as a small business owner, what are you
so wired for visual that we can even trick
doing in the face of them? This article is the
our own bodies into knowing what it feels
interaction is, think about how much we long
second in a series that focuses on the four
like to do something we’ve never done by
for it when we can’t have it (for instance, when
Mega Trends in more detail, and discusses
leveraging visualization techniques. For
a loved one is deployed overseas). Consider
the options available to small business
instance, you could close your eyes and
those interactions that are simply not
owners and professionals building a career
imagine yourself holding a ceramic mug
possible without being able to see (would you
alongside them.
full of steaming hot cocoa, or reaching into
want a doctor performing surgery on you with
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RISBJ | rhode island small business journal
What’s New | Chamber Chat
a blindfold on?). Our visual sense connects
ourselves, in fact, in that we are beginning
us, enabling us to learn from each other.
to leverage video conferencing in our call
Visual stimulus transcends generational
center with clients who have a desire to have
gaps. We have an innate desire to share what
that heightened sense of personal contact.
we’ve seen. While any marketing department will tell you Technology facilitates all of our visual needs.
how important it is to consider quality visuals
The pervasiveness of the Internet combined
in eliciting a response from an audience,
with affordable video gear like webcams,
in each of our businesses we should ask
camera phones, and the countless number
ourselves if appealing to our innate desire to
of devices we can consume and create
see things is something we can leverage in
content with, as well as the rapid growth and
accelerating or differentiating any initiative.
we are beginning to leverage video conferencing in our call center with clients who have a desire to have that heightened sense of personal contact propagation of YouTube (quick stats that will
It doesn’t require million dollar video
blow your mind: did you know that YouTube
conferencing systems or studio quality video
streams more than four billion videos DAILY?
production to leverage the power of
And that 72 hours of footage is uploaded
visual stimulus to make a positive impact on
every minute?). If that doesn’t indicate
your business.
Southern RI Elizabeth Berman, Coordinator 230 Old Tower Hill Road, Wakefield, RI 401 783 2818 | www.srichamber.com
The Southern Rhode Island Chamber of Commerce is ecstatic to run their first ever Ignite Southern Rhode Island event. Ignite is a fast-paced event in over 100 cities worldwide. Presenters share their personal and professional passions, using 20 slides that autoadvance every 15 seconds for a total of just five minutes! Enlighten us, back make it quick! The event will be hosted by the Contemporary Theater Company located on 327 Main Street, Wakefield and will take place on Saturday, March 23rd, 2013 at 7:00 pm. Tickets are $7 per person. Visit www.srichamber.com for more information. New Members Flat Earth Rebirth Out In Front Horticulture Brown Family Seafood, LLC Sexy Raw Food and Fitness SpringBrook Property Maintenance Music With Elegance
accelerating acceptance, I don’t know what does. All of this demand to enjoy more and
Consider the next time you have to
more visual interaction: leveraging these
document a process for future use. Might
technologies is going to quadruple IP traffic
it be even more effective to create a video
on the Internet by 2014.
of that process? Think about a time when
Why should we care?
something at a client location. If a picture is
you’ve sent an employee to physically see worth a thousand words, how much more Besides the fact that video makes a huge
compelling is a video? Seeing is believing,
impact on the Internet and our internal
and with the decreasing cost and
network (both from a bandwidth demand
increasing ease by which video can make
and a performance sensitivity), which of
a difference in even just one business
course we have to be ready for, we should
process, it won’t be long before you become
focus on the heightened impact that making
a believer yourself – hopefully before a
things visual can have on our businesses.
competitor does.
More and more customers will expect to interact with your business and its people in a visual way. We’ve begun to embrace this
Chris Poe Chief Technology Officer Atrion
be sure to visit risbj. com for all the latest chamber news & events happening this month www.risbj.com | volume two issue two
61
Small Business | The Importance of Optimizing Your Website for Mobile
The Importance of Optimizing Your Website for Mobile by Jeremy Girard
The days of customers accessing your website on desktop computers alone is long gone. In today’s business environment, our websites need to communicate to our audience on an ever growing range of devices, including smartphones, tablets, netbooks, laptops, desktops, gaming systems, kitchen appliances and more. The online landscape has changed and, to be successful, our websites need to change too. The “Do Nothing Approach” Oftentimes when I speak with clients and business owners about the importance of their site being optimized for mobile devices, they respond by grabbing their cell phone, firing up a web browser, and going to their website. “Look, my website comes up on mobile,” they often reply, showing me their desktop website - which is being squeezed down to fit on their phone’s tiny screen. This is what I call the “do nothing” approach to supporting mobile devices. As the name implies, you do nothing and simply expect your website, which was designed for desktop screens, to provide an effective user experience on every other possible screen as well. The photo below shows what a desktop website (we will use Envision’s site for our example purposes) looks like when it gets squeezed down for a smartphone’s small screen. As you can see, the website does appear, but it is very difficult to use. Links that were designed to be clicked on a desktop are impossible to touch on a small, touch screen device and the text is
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RISBJ | rhode island small business journal
on t, when tate tha s rs e s na % of u bando that 40 y will a e th , e device devic ant to mobile for that If you w a . d e e iz iz s ptim this they ch and e not o able at te that to “pin websit unread 6% sta l need 4 il e . w s th d u d f o n o seco site an site, y ieces to that after 3 small p use the rn n tu o d e re in s r s othe u’ve u kely to to focu visit an e. If yo are unli zoom” ey will at a tim you th , t e y a c a ie th w ad. p y ta r) inste e in this 34% sa conten it is. r phon mpetito u o e o c c y n a e n ely ite o xperi rs that site (lik a webs asant e ustome le c t p a n u th eans hat an e to This m her du know w ite - eit raffic s T r om e u o it y a link fr Webs found efforts, obile g M n ti f of e o f rk o rd a ise gh wo dreds your m The R c ost hun e, throu ffi h in a e g tr n t w e a , ur h ision look ave yo a searc At Env ws us to then le l o . il ll s a w d n ., is etc tify tre es. Th ss with mouth, websit to iden busine whole e their rage, a k e v s ta a a em d n n rs ered th site a that, o numbe you off eir e eeing is s th s u f a o re c a e e t 30% ce. them b What w et abou xperien e kind obile e ’ sites g n m o ts r f n o o e o li s ap vice our c bile de ites om mo some s e v once a traffic fr h below d we er – an ffic from xample th a e o tr e n ion ir h a e T r o of th e Envis ts analys ver 50% hows th o s y tr in re s a a u ne, g t d a tha b artpho ere in will clim is is wh on a sm h c e T ffi it ! a s e tr b il e w site mob “do all web g to d of the dicting ccordin t instea A u . b shown rs are pre a h e proac web t few y p x a e e ” il n g b o e nothin to in th , the m have ight Google sly, we ing at e w ro this previou g is f o site for d ed our e spee iz th m ti s p e o tim As you creen. t. s e r rn e ll te a sm the In nt e conte see, th n a c one d traffic ented in crease is pres With in asy to e ed that is increas olumn c e. comes is devic e bar d on th ons. Th a ti re ta c e tely exp dequa how s are a ed for k is in L ra n e y to d to has be nd eas respon sized a should t s c e e r it p s b and ou sers ex our we access d our u n a . ad s h e proac devic n, inste ing” ap vigatio mobile a th n o n o “d d an the ey foun more th nt surv e c re r anothe In fact,
The Importance of Optimizing Your Website for Mobile | Small Business
of being presented as a row of tiny text links, is a large, touch-friendly “menu” button that will bring you to a similarly large, touchfriendly menu. More Than Just Phones Some may suggest that the answer to this situation is that you need a “mobile website.” This means that you will have two separate sites to maintain and keep updated – a “desktop” site and this new mobile site. Do you really want to have double the sites to manage? Furthermore, this approach is only addressing the two extreme user cases – large desktop screens and small phone screens. Supporting multiple devices is about more than just those two device sizes. In fact, a study conducted by the Pew Research Center for Excellence in
We believe that the best approach for supporting this new multi-device world is called “responsive design.” Put simply, your
Journalism an d the Econom ist Group found that rath er than replac ing old technology wi th new devices , these new devices are cr eating “multi-pl atform” users. The repo rt stated that m ore than half of users wh o use a tablet also use a smartphone and 77% of th em also use a desktop or laptop. This means that a single us er could be ac cessing your website co ntent on 3 very different devices – a sm artphone, a ta blet, and a desktop compu ter. In each inst ance, they expect access to the website content in an experience suited to the de vice they are using at th at moment. Th is is where the bar has be en raised to fo r our new multi-device au dience.
all of which are showing one website that was built using this responsive approach. In each case, the layout of the website has
business has one website to maintain,
changed slightly in order to best support
manage, and promote and that single
that particular device and the human being
site would reflow its layout based on the
behind the device trying to find out about
screen size being used to access it. In
our company and our services. In the end,
this way, your site will always do its best to
this is what is really important - supporting
present an optimal layout and experience
the human beings that are requesting your
for site visitors. It will present the large
company’s website on this ever changing
screen layout designed for desktop users
array of devices and screen sizes. When you
and the small screen experience meant for
optimize your website for a variety of devices,
smartphone visitors – as well as everything
you really optimize it for a wide variety of
in between. With so many new devices and
people and their very different needs.
varied screen sizes entering the market each day, this responsive approach allows your site to respond to the devices of today and tomorrow.
Jeremy Girard Director of Marketing Envision Technology Advisors
The image below shows a variety of popular devices,
www.risbj.com | volume two issue two
63
Featured NonProfit | Saving Lives 100K Style
ASPCA Rachel Ray 100K Challenge
Saving Lives 100K Style Since 1913, The Providence Animal Rescue
animals were adopted in two days. Quite the
We are challenging our community to join us
League (PARL) has been serving the people
kickoff weekend!
in brainstorming innovative, out-of-the-box ideas on how we can increase the
and animals throughout Rhode Island and beyond. Established as a non-profit 501(c)3
“The ASPCA Rachael Ray $100K
animal welfare organization, PARL receives
Challenge is a great motivator
no federal or state funding and relies solely
for our team and the residents
on donations from generous individuals,
and businesses of Rhode
adoptions of our shelter animals. Over the next few months we will be launching new adoption programs that
businesses and foundations to support its
Island to get involved - to
will send many more
work to provide compassionate care, medical
help connect the hundreds
animals home. Do you
treatment and adoption services to more than
of awesome, loving cats
have an idea? Great!
2000 animals each year.
and dogs in our shelter with the right families,” says Shelter
“We are proud of the fact that PARL has been
Manager Amy Duskiewicz.
a community resource for a century now
We’d love to hear it and encourage you to share it with us!
“Working together, we
and always strives to lead the way
will save hundreds of
by example. We are fortunate
animals and enrich the
that we are able to contribute
lives of new adopting
Another key component of winning the ASPCA Rachel Ray $100K Challenge will be partnering with local businesses to launch
in such positive, effective ways
families. At the same
adoption events. Do you have a business that
that enrich the lives of people
time, we’ll have a
would like to partner with us? Super! We’ll
and animals in our state,” says
shot at the $100,000
both benefit from the combined exposure!
Executive Director Carmine
grant which would
There will also be sponsorship opportunities
DiCenso. “We can now say that
continue to fund our
we have another exciting first for
programs and services
PARL...competing in the ASPCA
and save more lives.”
only for PARL to save animals and win grant money but also for a little state-wide pride in
Rachel Ray 100K Challenge!” The ASPCA Rachel Ray 100K Challenge
to benefit from in the form of merchandise and print materials. This is an opportunity not
It’s all about community.
how we can come together and rally for the
We’re up to the challenge...are you?
people and animals of our community.
is a contest in which 50 shelters across the country will compete to break their own
We can’t do this without you. Many different
Help us save more lives by contacting Amy
records at saving animals’ lives. Throughout
community members can help – individuals,
Duskiewicz, Shelter Manager, at 401-421-
the months of June, July and August 2013,
businesses, local government and nonprofits.
1399 x 205 or aduskiewicz@parl.org. Visit
each competing shelter must save more dogs,
For example, in the first-ever ASPCA Rachel
www.parl.org to learn more about the ASPCA
cats, puppies and kittens than they did during
Ray $100K Challenge,
Rachel Ray 100K Challenge.
the same three months the previous year.
one local car dealer
During those months in 2012, PARL saved 76
advertised a
dogs and puppies and 303 cats and kittens,
holiday sale that
such as Smokey and Angie pictured here.
also promoted pet adoptions.
It’s all about saving lives.
They increased car sales AND
Last year’s Challenge started with a
helped to find
major bang and included some seriously
homes
heartwarming adoptions. Nationwide, 2,700+
for animals!
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RISBJ | rhode | rhode island island small small business business journal journal
Angie is a four-year-old pitbull/ mastiff mix who was adopted in June of 2012. Bruschi is a pitbull puppy who was adopted in February of 2013. He’s pictured here with PARL staff member, Candace. Smokey is a three-year-old male cat who was adopted in June of 2012.
We’re Up to the Challenge!
Are You?
starts june ‘13
We’re in!
The Providence Animal Rescue League was named one of only 50 shelters in the entire country to compete in the ASPCA Rachael Ray $100K Challenge! We need you, our community, to help us save more lives this June, July and August! Wanna help us save lives?
www.parl.org 34 Elbow St, Providence, RI 0903 | 421-1399
www.risbj.com | volume two issue two
65
GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories, sports, high school sports, weather, news, politics, arts, entertainment — and allows users to go as deep as they wish. Branded, credible, and respected contributors from RI create the stories and content. Information is delivered through multimedia, written, and video platforms. All at GoLocalProv.com.
Providence Hotels Outperform National Average For 2012 Providence hotels are putting more heads
including a solid year for meeting,
programming in Kennedy Plaza and
in beds, with 2012 occupancy and Average
convention and sporting event bookings
developing a wonderful Fourth of July celebration. The PWCVB has also focused
Daily Rate (ADR) outperforming the national
and attendance, as well as the continued
average, the regional average and the city’s
development of event-based programming
on marketing Providence as a top culinary
own 2011 numbers.
by the City of Providence and other
destination, creating Providence Restaurant
local organizations.
Weeks and promoting local chefs to the
Occupancy for Providence hotels in 2012 averaged 67.6 percent, a 4.3 percent gain over 2011’s 64.9 percent and well above the average for both the U.S. (61.4 percent)
“We’re very pleased with the numbers for 2012 and very optimistic about 2013,” said PWCVB President & CEO Martha Sheridan.
and for all of New England (61.6 percent).
“We had some large groups in last year, like
The largest gains were in the Average Daily
Alpha Kappa Alpha Sorority, which brought
Rate. ADR for 2012 was $137.36, a 5.7
more than 2,500 delegates to the area for
percent increase over the 2011 ADR, which
its regional conference in April, and the
was $129.94. Nationally, ADR for 2012 was
International Association for Food Protection
$106.10, with ADR for New England at
2012 Annual Meeting, which consumed
$126.80.
2,470 hotel room nights in July.”
AHL All-Stars the latest success
Most popular days, biggest draws
“Our successful efforts to attract large
In tracking occupancy, the PWCVB also
conventions and events like this week’s
notes that Saturday is the most popular day
Dunkin’ Donuts AHL All-Star Classic are
of the week for an overnight stay, which
bringing more visitors to Providence and
points to the strength of leisure travel.
helping grow our local economy,” said Mayor
WaterFire continues to be a top draw and
Angel Taveras. “Providence has so much to
the city’s growing national reputation as a
offer, and we will continue working closely
top culinary destination has also bolstered
with the Providence Warwick Convention &
Providence’s visibility.
the PWCVB has also focused on marketing providence as a top culinary destination, creating providence restaurant weeks and promoting local chefs to the national media
Visitors Bureau to promote and market our Creative Capital.”
“Promoting Providence as a great weekend getaway has been a collaborative effort.
national media,” said Sheridan, noting that the city was recently ranked the #1 Food
The Providence Warwick Convention &
The City of Providence has augmented
Destination in the U.S. by the readers of
Visitors Bureau (PWCVB) attributes the
and enhanced their cultural offerings in
Travel + Leisure magazine in their “America’s
strong numbers to several factors,
recent years, including introducing new
Favorite Cities” poll.
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RISBJ | rhode island small business journal
Providence | golocal
Bill Would Reduce/Eliminate Minimum Corporate Tax As Rhode Island attempts to continue its
the cost for small businesses to operate
recovery through the recent economic
should be one of our foremost goals,”
downturn, one of the issues Republican,
he said.
Tea-Party and other similar tax opponents point to as a major hurdles to small
The bill, which has been co-sponsored by
businesses starting up in the state is a
Senators Louis DiPalma, William Walaska,
minimum $500 corporations franchise
Frank Lombardo and Senate Majority Leader
tax payment that all businesses in RI are
Dominick Ruggerio, has been referred to the
required to pay each year.
Senate Committee on Corporations.
If one General Assembly member has his
State Senate’s main focus is to “make it easy
Two months in 2012 – June and October
way, however, that burden may soon be less
to do business in Rhode Island.”
– topped 80 percent occupancy, a
of an obstacle.
Bates said his legislation is proof that the Biggest months for occupancy
height not reached since 2004. Both
“We know Rhode Island has a less than
were strong meeting and convention
Senator David E. Bates, a Republican from
wonderful reputation as a business friendly
months. June featured Netroots Nation,
District 32 (Barrington, Bristol and East
state, but that is changing with the various
a conference of progressive bloggers
Providence) introduced a bill this week that
reforms and new laws that have been
and political figures; IEEE Computer
would allow start-up companies a three-year
enacted the past few legislative sessions,”
Vision and Pattern Recognition
grace period before the tax is imposed and
Walaska added. “This bill is another
Conference; and the 2012 Hearing
would reduce the minimum franchise tax to
example of how we can help cut costs for
Loss Association of America Annual
$100 per employee for up to four employees.
Convention. The three conferences accounted for 5,549 hotel room nights.
“This legislation is going to help small and
Highlights for October included
new businesses in Rhode Island, the kinds
the University Risk Management
of businesses that employ so many state
and Insurance Association and the
residents and the kinds of companies that
American Physical Society, whose conference fell over Hurricane Sandy.
those businesses already here and make it more attractive and less expensive for new businesses to start and grow.”
we want to attract to our state,” Bates said. “A $500 minimum corporation franchise tax is
The two events combined for 7,278
a significant amount to many small, start-up
room nights. October also featured two
companies and is money they could more
popular events: the Jack O’Lantern
wisely use to make payroll or reinvest in
Spectacular at the Roger Williams Park
their company.”
Zoo and the Flames of Hope WaterFire. Bates says he knows that the legislation The Providence Warwick Convention & Visitors Bureau is an accredited,
would lower the amount of tax revenue taken in by Rhode Island but says “what is most
501(c)(6) nonprofit organization whose
important is that we provide a boost to small
mission is to create vibrant growth
and start-up concerns.”
From Rhode Islanders and for Rhode Islanders: See it. Read it. Share it.
for the local hospitality economy by promoting, developing, and expanding
“If we are serious about growing jobs in
a united visitor industry. For more
Rhode Island and if we are serious about
information, contact 401-456-0200 or
making it easier for entrepreneurs to start
visit www.pwcvb.com.
and grow businesses here, then reducing
www.risbj.com | volume two issue two
67
THE RHODE ISLAND
COMMERCIAL & APPRAISAL BOARD OF REALTORS® P RO P E RT Y F O R L E A S E
Several Prime Office Locations:
Providence, Warwick, Johnston, North Kingstown, South Kingstown, and Exeter. Call for details and address Several to choose from, Some For Sale or lease. Financing available. Call for details.
333 Main Street, East Greenwich:
Best location on Main Street. Bright and open 2nd floor unit with high ceilings. Parking lot across the street. Great office or studio space! 1,250 sq ft, $12. psf/yr. RILiving.com MLS #1018391
20 Centerville Road, Warwick:
Former school; solid brick construction. Very nice 2nd floor space; owner on 1st floor. Space plan attached. Great Apponaug location! Quick highway access and walk to Apponaug Village amenities! RILiving.com MLS #988739
1755 Smith Street, North Providence:
Former Dunkin Donuts for over 30 years (they bought & moved across the street). Seats 30+. Has a drive-thru. Parking for 20+. GREAT for ANY fast food concept. 2000 sq. ft. $4,500/mo. RILiving.com MLS #1028322
635 Arnold Road, Coventry:
Great location at Exit 7 near Centre of New England. 800’ front retail/office- Rear 1700’ warehouse service area with 14’W x 10’L O.H. door. Fully air conditioned!! Recently TOTALLY RENOVATED!!! $2500 per/mo. RILiving.com MLS #1024237
269 Greenville Avenue, Johnston:
1,000 sf street level retail - $900 mo. 1,000 - 3,000’ sf (3 units) 2nd level, bright second floor space from $750 mo. with high ceilings and sky lights. Zoned general business. By Kent County Courthouse & “Miracle Mile” Rt.2/Rt.117. Great highway access & signage. RILiving.com MLS #987502
39 Nooseneck Hill Road, West Greenwich:
74 Nooseneck Hill Road, West Greenwich:
Great Rt.3 location just a mile north of Rt.95 Exit 6. Versatile building. 13,000 sq ft clear span with high ceilings, plus two offices/service areas, 2000 & 4000 sq ft. May divide. Up to 40,000’ for Lease or buy at $1.6 Million. From $5,50 psf/yr. RILiving.com MLS #1022330
4 Grafton Avenue, Coventry:
Free Standing Commercial Building-PRIME location next to The Centre of New England-Exit 7 on Rt95.The building has many offices,a kitchen/cafeteria area,reception,storage & IT room. 1st floor office is 1650 sf, 2nd fl. office 2,000 sf, the warehouse is 1600sf w/650sf mezzanine. Sale at $495,000 or lease at $10 psf. RILiving.com MLS #1031877
Realty Group
Commercial • Investment • Residential
401-886-7800 www.ButlerRealty.us RISBJ | rhode island small business journal
24 Quaker Lane, Warwick:
Bright office/retail/general business space with open floor plan- Former tanning salon. PRIME busy corner location; easily accessible. Ample parking. 3 phase electric. $700/per month. Unit C. Former Law/Financial Planning office. 3 phase 200 amp electric. $1400/per month. Unit E. RILiving.com MLS #1010162 and MLS #1010159
Butler
68
577 Tiogue Avenue, Coventry:
1210 sq ft retail space; former salon in this first floor left unit. Located in a very nice building. New Oriental Restaurant going in on the lower level. Ample parking. RILiving.com MLS#1032118 Two 1220 sq ft adjacent spaces (2240 sq ft total) on the second floor. Located in a very nice building! Big picture windows in the units with waterviews! Elevator available and nice common area. New Oriental Restaurant is going in on the first floor. MLS# 1032254
Great Route 3 location just ½ mile from Rt 95 exit 6, nicely appointed office or retail suite with several offices and open area,was HQ for Bess Eaton & Tim Hortons. Fresh paint and carpets. 600-3600’, from $10 psf/yr. RILiving.com MLS #990071
1 Brown Street, North Kingstown:
Wickford Village- Excellent location on corner lot. Visible from three streets. Big windows, good foot traffic. Larger unit (1,500 sq ft) beautifully finished, windows on two sides. Smaller unit (1,000 sq ft) needs finishing. Can be combined. CALL NOW! RILiving.com MLS #1030851
Many more Commercial Properties @ www.ButlerRealty.us .... or email Jeff Butler at jab@ButlerRealty.us Trusted Real Estate Service Since 1977 Looking to Buy or Lease? Call the Butler!
THE RHODE ISLAND
COMMERCIAL & APPRAISAL BOARD OF REALTORS® P RO P E RT Y F O R S A L E
400 South County Trail, Exeter:
Great location!! Design Award of Excellence. Private baths. Centrally located 6 minutes South of Home Depot in North Kingstown. Easy access at the gateway to South County. Taxes are approximate. Assessment as unfinished. 900-4,000 sq.ft. available. From $124,000 RILiving.com MLS #995461
845 North Main Street, Providence:
Great location. 919 sq ft office condo in a medical building near Miriam Hospital. Easy highway and city access by the corner of Branch Ave and North Main. Waiting room, reception, private bath, 3 exam rooms, office. $50,000 under assessed value. $98,500 RILiving.com MLS # 1029651
747 Pontiac Avenue, Cranston:
Great location near Rolfe Square. Three floors of office suites from 200 sq ft and up. Good income generator or large owner occupied office. Owner keeping several suites clear anticipating a larger user to buy/occupy and have income. $875,000
RILiving.com MLS#1020960
111 Hopkins Hill Road, West Greenwich: ½ acre – 16 acres Very fast growing area off Exit 6A near GTech, Amgen & Centrex. Front pad is busy Dunkin Donuts, balance of site permits office, retail, warehouse & light industrial. Traffic count 15,000 and growing! Multitude of possibilities- 6 other avail. lots. From $150,000 RILiving.com MLS #855989
81 West Industrial Drive, Cranston:
132 Meadow Street, Warwick:
Flex space, office/warehouse very convenient off Rt. 295 at Rt. Up to 2,000 sq ft office, 1,000+ sq ft warehouse 14’ OH door, end unit on dead end street offers parking and vehicle flexibility. Great for contractors. Reduced! $250,000 Lease Considered!
Great location off Rt.117, 1 mile East of Exit 10. Office/ Mfg Wrhse combo. Great value for user. Nice, clean, bright space! This bldg has been substantially updated & is turn key ready to go. Owner can also modify to suit! Lease option available. $525,000 RILiving.com MLS #1013527
157 Granite Street, Westerly:
39 Nooseneck Hill Road, West Greenwich:
Great corner location at signaled intersection. Many major retailers are in this area. Building could be rehabbed or knocked down. $650,000 Also available: The adjacent 2 family lot (lot #274) 8,712sq ft for $200,000. RILiving.com MLS #1034320
111 Airport Road, Warwick:
Very nice 2nd floor office space. Tastefully decorated, good paint & carpet, possible office furnishings (nice stuff!) Three offices, conference, reception, lav., plus large basement storage. $180/month condo fee. Reduced $84,900 RILiving.com MLS #1012762
4 Grafton Avenue, Coventry:
Free Standing Commercial Building- PRIME location next to The Centre of New England-Exit 7 on Rt95.The building has many offices,a kitchen/cafeteria area,reception, storage & IT room. 1st floor office is 1650sf, 2nd fl. office 2,000 sf, warehouse is 1600sf w/650sf mezzanine. Sale at $495,000 or lease at $10 psf. RILiving.com MLS #1031857
Butler
Realty Group
Commercial • Investment • Residential
401-886-7800 www.ButlerRealty.us
Large multi-use building offers great flexibility, possible multiple tenants. The church would consider a lease-back of 10,000-15,000sq ft. Additional 14 acres adjacent also available. Great Rt.3 location just a mile north of Rt.95, Exit 6. Reduced! $1,600,000 Lease Considered! RILiving.com MLS #1029643
400 South County Trail, Exeter:
Approved Development Zoned Business 17+acres.Current permitted plans for 7 office building for total of 86,000net sf.MANY POTENTIAL USES. Central Rt.2 location minutes from Home Depot/Walmart in N.Kingstown. Easy highway access-strong traffic count! $975,000 RILiving.com MLS #1029590
N CTIO EDU R E HUG
7265 Post Road, North Kingstown:
7.82 acres on US Rt.1. Zoning permits apartments/office/medical/retail. Many possibilities!! Will build to suit, sale or lease, or land only. Great location. Dozens of acres and walking trails behind property. Adjacent 5+- acres also available. Call For Details! RILiving.com MLS #856381
Many more Commercial Properties @ www.ButlerRealty.us .... or email Jeff Butler at jab@ButlerRealty.us Trusted Real Estate Service Since 1977 Looking to Buy or Lease? Call the Butler!
www.risbj.com | volume two issue two
69
THE RHODE ISLAND
COMMERCIAL & APPRAISAL BOARD OF REALTORS®
Peter M. Scotti & Associates, Inc.
Inside Cover C February 8 - 14, 2013
Rhode Island
New England Real Estate Journal
Visit the paper online nerej.com
PeterBrokerage/Appraisal/Management M. Scotti & Associates, Inc. BArokerage /appraisal /ManageMent Full Service Real Estate Company A full Service Real Estate Company
RETAIL CENTER FOR SALE 440 STAFFORD RD., FALL RIVER, MA
63,000 SF GROCERY ANCHORED RETAIL SHOPPING CENTER. 95% OCCUPANCY WITH GREAT HISTORIC CASH FLOW. 6 ACRE LAND PARCEL WITH SUBSTANTIAL ON SITE PARKING. PRICE: $6,500,000 JIM MOORE EXT. 14
wATERFRONT DEVELOPMENT SITE PARASCANDOLA wHARF, NEwPORT, RI 57,900 SF LAND SITE, 74,000 SF WATER- 1,000 FEET ON NEWPORT HARBOR WATERFRONT BUS zONE ALLOWS HOTEL, REST, MARINA, MUL FAM, MIX LAST WHARF DEVELOPMENT OPPORTUNITY IN NEWPORT, RHODE ISLAND
AUTO DEALERSHIP FOR SALE 296 g. w. HIgHwAY, SMITHFIELD,RI
15,680 S.F. BUILDING WITH SHOWROOM, SERVICE, BODY SHOP, OFFICES 8.25 ACRE SITE WITH 300 CAR PAVED PARKING zONED PLANNED CORP. SELLER WILL CONSIDER OWNER FINANCING, PRICE: $1,975,000.00
FOR SALE, bELLA NAPOLI 96 ATwELLS AVE, PROVIDENCE, RI REDEVELOPMENT SITE LOCATED AT THE GATEWAY TO FEDERAL HILL TWO BUILDINGS, 5,400 S.F. & 2,354 S.F. ON TWO LOTS, 7,000 S.F. OF LAND zONED C-2 ALLOWING BROAD RANGE OF USES, PRICE: $995,000.00
RESTAURANT FOR SALE 248 ACADEMY AVE, PROVIDENCE, RI
3,400 SQUARE FOOT BUILDING CURRENTLY REGIONAL FRANCHISE USER OPERATING TURN KEY FACILITY IN MT PLEASANT AREA WITH DENSE DEMOS, OFF STREET PARKING PRICE: $295,000.00
OFFICE bUILDINgS FOR SALE EAST SIDE OF PROVIDENCE, RI
124 WATERMAN: 7,600 SF VICTORIAN ON COLLEGE HILL NEAR BROWN U. AMPLE OFF STREET PARKING, PREMIER LOCATION, $695,000.00 240 HOPE: 3,000 SF VICTORIAN ACROSS STREET FROM BROWN ATHLETICS FULLY RENOVATED AND MOVE IN READY, $395,000.00 439 BENEFIT: 3,200 SF RENOVATED MIXED USE BUILDING NEAR WICKENDEN STREET, TWO OFFICE SUITES, 1 APT, PRICE: $459,000
MEDICAL OFFICE SUITES FOR LEASE 49 SEEKONK ST., EAST SIDE/PROVIDENCE
2,000 - 9,400 SF SUITES WET EXAM ROOMS, LABS WAYLAND SQUARE LOCATION
AMPLE ON SITE PARKING GROUND LEVEL H/C ACCESSIBLE COMPETITIVE RENTS
Peter M. Scotti & Associates, Inc. • 401-421-8888
RISBJ | rhode island small business journal
Changes
New Proof
Proof Approved
Size: full Section: rI from: Karen Dowell x254 kdowell@nerej.com
crop 2”
70
Peter246 M.Hope Scotti & Associates, Inc.Island • 401-421-8888 Street, Providence, Rhode 02906 Visit our web page at www.scotticommercial.com 246 Hope Street, Providence, Rhode Island 02906 Visit our web page at www.scotticommercial.com NY Tel: 781-878-4540 Proof NE REal EstatE JouRNal
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www.risbj.com | volume two issue two
71
COMMUNITY
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72
RISBJ | rhode island small business journal
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www.risbj.com | volume two issue two
73