GINJA Food & Lifestyle Magazine Media Kit 2016

Food & Lifestyle Magazine GINJA Food & Lifestyle Magazine embodies a highly contagious, deliciously infectious love and passion for food – cooking it, sharing it, discovering it, re-inventing it, and best of all – tasting it. This unique brand aims to inspire people to feel empowered to explore the “foodie lifestyle”, travel to new destinations and enjoy the finer things in life.

A FOOD LOVER’S FAVOURITE SINCE 2013

MEDIA KIT 2016

Reasons to Advertise

01 02 03 04 05 06 07 A community orientated foodie & lifestyle publication devoted to inspire those who grow it, make it, serve it, style it, enjoy it, and everyone else in between.

Reach a wider target audience beyond regional boundaries through an eco-friendly publication accessible via mobile / tablet devices, laptop / desktop platforms, GINJA Food & Lifestyle magazine Android / iOS app.

A media rich monthly magazine which engages and strengthens the emotional attachment between customers and your brand through video, audio, images and animations.

Aimed at all levels of the food-lifestyle pyramid. Our readers aged between 18 to 50+ are people (individuals and families) who enjoy discovering and trying new things.

Independently published by a dedicated team of professionals who strive to keep its readers upto-date with the latest food and lifestyle trends.

Reader Profile

Our digital magazine is free to readers giving them access to all current and past editions which means your brand message lives indefinitely.

What makes Ginja readers different?

• GINJA fans are more conscious about combining all the elements; cooking in, dining out, culture, travel, entertainment, shopping and design to achieve the perfect foodie-lifestyle.

Readers from across South Africa love GINJA – it is most popular in Gauteng & Western Cape.

GENDER: •Male 35 % •Female 65 %

Advertising rates are cost effective. Yes, your brand can afford to partner with GINJA. Can you afford not to? Not if you are aiming your business at trend-setting, discerning lovers of food and lifestyle.

AGE PROFILE: •35% 25 - 34 Years •20% 35 - 44 Years

“ One cannot think well, love well,sleep well if one has not dined well.”

Digital Presence GINJA Food & Lifestyle Magazine is backed up by an established social media fan base which engages with readers no matter where they are - home, work or on the go! The mobile-friendly website includes:

•Competitions and giveaways.

•Event listings throughout South Africa.

•Recipes from contributing chefs, bloggers and advertisers.

•“Foodie trends & ideas”, events and industry news.

•A bookshelf listing of current and previous magazines.

•Food & lifestyle articles.

GINJA actively shares recipes and great “foodie trends & ideas”, events and industry news.

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TWITTER

5K+

INSTAGRAM

700

facebook

28K+

TABLET

8%

EUROPE

KWAZULU NATAL

17%

13%

western cape

AMERICAS

9%

5%

5%

33%

ASIA & OTHER

EASTERN CAPE

OTHER NATIONAL

MOBILE

24%

24%

top provinces

GEO LOCATIONS

DEVICES

DESKTOP AFRICA

gauteng

55%

49%

59%

Advertising Rates & Packages special features & other

ADVERTISING Double-page spread

R12 000

Recipe development (per recipe)

R1 500

Full page

R6 500

Recipe photography (per image required)

R850

Half page

R3 500

Competition

POA

Third page

R2 500

Online promotion (per month)

R4 500

Video production

POA

Advertorial RATES Full page

R7 500

Double-page spread

R13 000

Material to be supplied in PDF format MULTIPLE EDITION PACKAGE SPECIALS in High resolution; 300 dpi, CMYK. Packages (Discount % on media kit rates) 6 Editions less 10% 12 Editions less 15%

* All special production requests are charged based on individual requirements. Advertising rates exclude VAT. All rates include agency commission. All cancellations after space deadlines are subject to a 100% cancellation fee. Rates are subject to change. Discounts on advertising packages are subject to an upfront payment of the full amount for the period (6 or 12 months)

The digital version of GINJA Food & Lifestyle Magazine combines everything our readers know, love and enjoy about the print edition into a powerful digital experience.

Free Design GINJA Food & Lifestyle Magazine will create your advert for free. This includes a maximum of three changes to the advert, after which an additional design fee of R300 per hour will be charged. Value added design is included with the following advert sizes.

Double Page Spread - Value R5000 Full Page - Value R3000 Half Page - Value R2000 Third Page - Value R1000

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This does not include development of recipes, rich media, photography, videography or web banners.

Upcoming issues 2016 JUN/ JUL ‘16 HOT & WILD AVAILABLE 1 JUN ‘16 Curry, spice and all things nice. The wildside of true African cuisine and adventure.

SEP ‘16 SPRING

AVAILABLE 1 SEP ‘16

AVAILABLE 1 AUG ‘16 Showcasing talented women and their contribution to the world of food and lifestyle.

OCT ‘16 OCTOBER FEST

Celebrating spring and heritage and indulge in the outdoors with fire food.

AVAILABLE 1 OCT ‘16 We get hoppy with beer-infused creations, local craft beers and international beer fests.

NOV ‘16 FOOD CRAFTERS

DEC/ JAN ‘17 CELEBRATION

AVAILABLE 1 NOV ‘16 Giving food the time and love it deserves with local crafters and their specialities

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AUG ‘16 WOMEN’S EDITION

AVAILABLE 1 DEC ‘16 Celebrate, pop open the champagne and indulge in all things festive.

Magazine Advert Sizes MATERIAL specs

artwork to be supplied in

Magazine Sizes

220mm x 220mm

Description

Type Area

Trim

Bleed

High Resolution

Double-page spread

200mm x 200mm /pg

440mm x 220mm

450mm x 230mm

300 dpi

Full page

200mm x 200mm

220mm x 220mm

230mm x 230mm

CMYK Format

Half page

90mm x 200mm

110mm x 220mm

120mm x 230mm

Text Converted to Outlines

Third page

53mm x 200mm

73mm x 220mm

83mm x 230mm

Crop Lines

PDF Format

20 GINJA FOOD MAGAZINE

food magazine

Paying homage to SoUtH AFRICA'S HeRItAge CookS AfrIcAN EDITION

30+

PROUDLY PATRIOTIC RECIPES

EXCLUSIVE READER OFFER:

TRaVeL and find YoUR SanCTUaRY

african edition

goIng bACk to tHe OCTOBER/NOVEMBER 2 015

Khoisan roots At SolmS DeltA ExPLORIng AfRICA tAke yoUR tASte bUDS on A tRIp to kenyA

WIN:

A trip to SAmArA privAte GAme reServe, And more!

Website Advert Sizes BANNER specs artwork supplied in

Description

Size

Skyscraper

160 x 600px

PDF Format

MPU

300 x 250px

High Resolution

Monster MPU

300 x 600px

300 dpi

Banner

560 x 100px

RGB Format

Leaderboard

728 x 90px

Text Converted to Outlines

“Food for the body is not enough.

There must be food for the soul.” deadlines

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Issue

Booking Deadline

Material Deadline

Publication Date

HOT & WILD - Jun/Jul ’16

1 May ‘16

15 May ‘16

1 Jun‘16

WOMEN & HERITAGE EDITION - Aug ‘16

1 Jul ‘16

15 Jul ‘16

1 Aug ‘16

SPRING - Sep ‘16

1 Aug ‘16

15 Aug ‘16

1 Sep ‘16

OCTOBER FEST - Oct ‘16

1 Sep ‘16

15 Sep ‘16

1 Oct ‘16

FOOD CRAFTERS - Nov ‘16

1 Oct ‘16

15 Oct ‘16

1 Nov ‘16

CELEBRATION - Dec/Jan ‘16

1 Nov ‘16

15 Nov ‘16

1 Dec ‘16

OcTOBEr/ NOVEMBEr 2015 South Africa r45.00 (incl.VAT) Other countries r39.47 (excl. VAT) www.ginjafood.com

Design and Video Setup Video Production GINJA creates video clips that are compelling, creative, outside-the-box and custom made to portray your brands message.

Not only do readers respond well to video content within our digital magazine, it also adds a layer of engagement for the reader and lends itself to social sharing. To view and example go to youtu.be/JyhIYSz_Kqk Not a designer? Have artwork to be amended? Want something completely new or want to set up artwork correctly?

Contact the GINJA design team for any information you may require on your design requirements for your brand. * Design is FREE (Refer to page 3 for more information). If sending your own artwork remember to send in the format required.

CONTACT design@ginjamedia.com kerryn@ginjamedia.com 031 563 0054

EXCELLENCE IN CULINARY & HOSPITALITY TRAINING

Would you like to be a Chef or Hotel Manager in a 5 star Hotel anywhere in the world?

Add on courses include: Cake Decorating and Sugar Work, Basic IsiXhosa, Basic French, Hospitality Financial Management, Business and Social Etiquette, short courses in Brandy, Wine and Port Appreciation.

Our Academy provides training in Culinary Arts & Hospitality Management. Courses are accredited by City & Guilds and CATHSSETA which make our graduates highly sought after both locally and internationally.

For more information please contact marketing@francoisferreira.com or +27 (0) 44 884 0765

www.ilove2bake.co.za

“I won’t be impressed with technology until I can download food.”

Page Size Examples

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ood & Lifestyle MagazineF

ood & Lifestyle MagazineF

third page advert

HALF PAGE ADVERT

Contact us: sales@ginjamedia.com

Food & Lifestyle Magazine

FULL PAGE ADVERT