BIG BOX ‘ nemlig.com is the ultimate freedom for those who would rather spend their precious time on everything else in life, there are far more fun things to do than the daily shop. ‘ Our plus aims to add to the Nemlig Brand. Nemlig does not sell a product it sells an experience, this makes Nemlig different to other Danish supermarkets. We believe that Nemlig’s BIG BOX should represent their unique brand, it should offer the city and the site more than the average BOX. Our plus provides a public leisure space which is directly integrated with the warehouse. The BOX is a monument to Nemlig’s commitment to giving its customers more. The plus function becomes part of Nemlig’s brand and so it both functions as a gift to the public and as an iconic image for Nemlig’s positive self-promotion. It is both a functional BIG BOX and a powerful marketing tool. CANTINE & SEATING AREA
POOL AREA & BEACH
POOL AREA & DECK
VIEW TO THE CITY
GIORDANA PACINI JORDAN MCCRAE