Multiple Ways to Design Research Research cases that reshape the design discipline
Hypermodern? Perspectives for the Design Education, Research and Practice Giovanni Anceschi, Massimo Botta
Lugano, 12-13 November 2009
“Imagine sailors who, far out at sea, transform the shape of their clumsy vessel from a more circular to a more fishlike one. They make use of some drifting timber, besides the timber of the old structure, to modify the skeleton and the hull of their vessel. But they cannot put the ship in dock in order to start from scratch. During their work they stay on the old structure and deal with heavy gales and thundering waves. In transforming their ship they take care that dangerous leakages do not occur. A new ship grows out of the old one, step by step – and while they are still building, the sailors may already be thinking of a new structure, and they will not always agree with one another. The whole business will go on in a way we cannot even anticipate today. That is our fate” Otto Neurath, 1932
The Genetic Process of Design
The Pre-modern Model of Design Architecture
Drawing
Crafts
Painting
The Pre-modern Model of Design Architecture
Interior Design
Industrial Design
Graphic Design
The Modern Model of Design
Urban Planning BIG SCALE
Architecture
Interior Design
Industrial Design
Visual Communication SMALL SCALE
The Modern Model of Design
Urban Planning BIG SCALE
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Service Design
Interaction Design
Architecture
Interior Design
Industrial Design
Visual Communication SMALL SCALE
The Hypermodern Model of Design
The Baricentric model of design Communication Design Architecture
Industrial Design
The Baricentric model of design Communication Design Architecture
Industrial Design
The Disciplinary Levels
The disciplinary levels
Level of Artefacts
The disciplinary levels
Level of Methodologies
Level of Artefacts
The disciplinary levels
Level of Theories
Level of Methodologies
Level of Artefacts
The topic of design research.
Is design a discipline or a science?
What do we mean by research? What are the intentions and aims of research?
We have to accept the behaviour of science as a whole.
Design is a science, design is a discipline.
We have to practice the epistemological opportunism.
The research must be plural.
The disciplinary leadership.
Time.
Time is the main player in new design domains.
Emerging notions related to time.
Strategic design Strategic planning
Emerging terminological compounds by design topic. Experience design Interaction design Service design ‌
Collaborative design
Emerging terminological compounds by kind of approach. Participatory design Human-centred design ‌
Product life cycle Life cycle assessment
Emerging terminological compounds by processes. Maintenance-repair-reuse ‌
A constitutive conception of design discipline.
The hypermodern design paradigm.
Thank you.