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costa calida EDITION
Your English Newspaper
roundtownnews.com
15 - 21 march 2013
Issue 20
RTN Costa Calida; doing it for you IT’S TIME for a call to action for business owners, entrepreneurs, bar and shop owners, cafes and restaurateurs around the Costa Calida. by Keith Nicol Every euro you spend on your advertising should be giving you a positive return on your investment: your ROI. With Easter just around the corner and an influx of tourists headed our way, now is the time to put your plan of action together to ensure a profitable Easter and the building blocks for a successful 2013. Now is the time to ask yourself: “Is my advertising working for me?” “Do I have the clients I deserve?” “Is my business struggling due to low foot traffic?” If you answered yes to any of the above, then maybe it’s time to rethink your advertising campaign before it is too late! Let’s have a quick look at the facts:
Lorca’s famous procession
Photo courtesy of www.murciatoday.com
Lorca biblical parades The biblical processions in Lorca are famous throughout Spain for their sumptuous embroideries and daring horsemanship, the grandest and most spectacular of all the events in the Semana Santa calendar. Read the full story on page 58.
Fact – the Calida edition of the Round Town News circulate more copies per edition than ANY other paper. Fact – more copies mean more readers. Fact – more readers mean more potential customers for YOU. RTN advertisers have already noticed a notable and better response from advertising with the area’s leading weekly, than when they were with their old paper. But don’t take our word for it. Ian from UK Supplies Direct said, “I was advertising with another paper. Once I changed to RTN, I suddenly realised the difference there was between the two papers. Our phones were none stop from the first advert I put in the RTN.” Darren from Sidney’s Retail Park commented: ”I was with another paper initially but having had very little response to our advertising, I decided a change was required and so I contacted Peter from RTN. Now any changes I need to my advert are done the same week, and my business is back on track to open as scheduled”. Don’t miss the boat this Easter. Think positive and let RTN help you to achieve your goals for 2013 and beyond. Act now and watch your business grow. Turn to page 2 for information on your local sales representative.