Media Pack 2010 / 2011 Costa del Sol & Gibraltar Edition
COSTA DEL SOL and GIBRALTAR Tel: (0034) 902 118 999 rtnmail@rtncostadelsol.com COSTA BLANCA HEAD OFFICE Vall de Biar 14 03530 La NucĂa Alicante Tel: (0034) 902 118 999 Fax: (0034) 96 585 60 54 rtnmail@roundtownnews.com TORREVIEJA Tel: (0034) 96 570 5204
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maximum impact
maximum results
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n today’s economy, entrepreneurs want to get the most out of their money invested in advertising. RTN offers a cost effective, quality product; a newspaper that provides accurate information to a demanding public, making advertising more effective. The editorial content features regional, national and international breaking news with the emphasis on local news strongly favoured by our readers along with lively coverage of the most popular sporting events. With over ten years experience of quality journalism and eye catching design on the Costa Blanca. RTN Costa del Sol brings with it all the successes of the Round Town News to the Malåga province and Gibraltar. Our biggest achievement is the loyalty of our readership and our clients, who continually support us. This can only be attributed to the quality of the publication and to the success of their advertising within it. RTN will make your advertising investment generate maximum market impact, rewarding maximum benefits!
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Every Friday, our distribution team guarantees circulation throughout the Costa del Sol. From Malága to Gibraltar, RTN can be found in major supermarkets, estate agents, restaurants and bars. We are always looking for new outlets and areas of expansion to continually improve and make our publication even more effective.
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Reaching out...
More than just News RTN is more than just a newspaper, we pride ourselves on being at the centre of the community with our highly dedicated journalists covering the stories that matter to the people that live here. Our readers have a wide choice of weekly features from our extensive team of writers covering all subjects, be it sound advice on motoring, legal, money, health matters or your horoscopes to name a few. Quality investigative journalism lies at the heart of our newspaper, combined with informative features and just the right balance of light heartedness. This carefully balanced mix gives life to a product that readers look forward to each week and one that they will pick up time and again. This level of quality gives a high retention rate, meaning your advert is guaranteed the best possible exposure. We have a highly experienced design studio who turn your ideas into reality, who combined with our marketing team ensure that you get the best advice and that your adverts are a success!
RTN Costa del Sol is part of Round Town News Group SL Round Town News Group comprises a group of enterprises with complementing types of business to satisfy the demands of the English market in Spain, largely used as a communication channel to promote any kind of product or service; an excellent medium for any advertising campaign.
Website
In addition to the weekly and breaking news content from the paper, games; virtual paper; complete archives: radio and Google search facility and most recently the Facebook fan club were incorporated to hold visitors for longer periods and draw an extended interest in navigating the site: making this the highest ranked expat newspaper portal in Spain. www.roundtownnews.co.uk www.rtncostadelsol.com Here are a few thousand or million reasons why your advert should be ONLINE:
• 60,000 visitors per month • 1,000,000 impressions per month • 8,000,000 hits per month With a prestigious World ranking and rapidly growing traffic, we offer excellent opportunities to advertise your business with banners and windows, animated or static, from as little as €25 per month.
Newsletter
Created as a complementary item for the website, the RTN newsletter is now read by more than 10,000 subscribed cyber readers every Thursday evening. Pushing the news direct to their inboxes, creating interest and driving quantified traffic to our website. Introducing the lead news stories to feature in the newspaper the next day, providing a prime advertising portal with a starring role to a substantial audience. Excellent positions are available upon request; an effective advertising tool sent directly to readers personal email addresses.
Virtual Paper
RTN produced the 1st Virtual Newspaper in Spain which is available to read on our website, complete with full archives. We send a second newsletter each week to over 10,000 subscribers with images and links to the latest online newspapers.
Leaflets
Flyers, brochures, samples, sales catalogues and others, can be inserted in the middle section of the newspaper: the advantage of this service is that you can target specific areas* *minimum of 1,000 insertions
INNOVATIVE IDEAS RTN Network: A telecommunication company with great success within both the business and home markets. Since its launch in 2009 it has surpassed expectations, beating the records for signing phone line & broadband contracts: a different option to spread your message by attaching to the monthly RTN Network telephone invoice or banner advertising on the webpage. www.RoundTownNetwork.com Spanish Home Finder: Powered by RTN. A website focused to promote both the Estate Agent and the private home owner. Banners and sponsorship are available at great prices. www.SpanishHomeFinder.com The Biz Spain: Powered by RTN. A complete directory of businesses and providers, fully searchable and easy to use. Basic listings are completely FREE, and are self managed and fully customizable to suit any requirement or budget. With a diverse range of banner space availability. www.TheBizSpain.com Competitions: At RTN we are constantly looking for innovative ideas to promote the products and services of our advertisers. Competitions are a well accepted marketing tool among our readers who appreciate the chance of winning something in exchange for a little effort: SMS; emails; coupons or a photo; any creative ideas are welcome, and make a fantastic opportunity to promote your company. Events: RTN organise and sponsor many events such as the RTN Golf Tournament, Lifestyle Expo’09 and young musician of the year award with the Rock School UK. Offering all businesses and advertisers the opportunity of sponsorship, promotion, stand hire and support through the donation of prizes. For more information, contact any of our representatives or talk to us directly via the RTN offices on 902 118 999!
Rate Card Advertising formats To ensure final print quality, we accept the following formats: TEXT - Word, Notepad or plain email File formats - Adobe Photoshop / InDesign - Corel Draw up to version 12 - Publisher up to 2000 - Power point - Microsoft word or Excel Pictures and graphics - Preferably tiff files or eps, pdf, or Photoshop psd in a minimum of 300 dpi resolution in cmyk with black text in 100% black. Text should be accessible either in a ‘layer’ or a separate word file. Although we endeavour to enhance any photos supplied to obtain the best print result, we cannot guarantee print production quality if the photos supplied are not to the quality mentioned above. We can only reproduce to the quality clients send in. Scanned flyers/ business cards for logos usually have to be totally redrawn or reset. Original logos only. Any pictures should be sent separately in any of the above formats and NOT embedded in the document.
RTN is a full colour publication, with a free design service from our experienced artwork studio. Teamed with professional advice from our marketing staff to ensure your advertising is a success. 1 MODULE 40 X 42MM COLOUR - 18 EUROS
1/2 PAGE HORIZONTAL 255 X 174MM COLOUR - 320 EUROS
2 MODULE 83 X 42MM COLOUR - 36 EUROS
FULL PAGE ADVERT 255 X 350MM COLOUR - 625 EUROS
3 MODULE 126 X 42MM COLOUR - 54 EUROS
FRONT PAGE 60 euros per module
4 MODULE 83 X 86MM COLOUR - 72 EUROS 6 MODULE STRIP 255 X 42MM COLOUR - 88 EUROS 6 MODULE 130 X 83MM COLOUR - 88 EUROS 1/4 PAGE 126 X 174MM COLOUR - 165 EUROS 12 MODULE HORIZONTAL 255 X 86MM COLOUR - 165 EUROS 1/2 PAGE VERTICAL 124 X 255MM COLOUR - 320 EUROS
BACK PAGE plus 50% per module PAGES 2 TO 11 20% increase LEAFLET INSERTION POA CLASSIFIED ADVERTS & BUSINESS SERVICES Text adverts 25 cents per word. Single display box 15 Euros. Double display box 30 Euros. The prices are per edition and excluding I.V.A
Enquiries: Call 902 118 999 and ask for a member of our dedicated Costa del Sol marketing team to contact you. Email: sales@rtncostadelsol.com or online at www.rtncostadelsol.com