Media Pack 2010 / 2011
HEAD OFFICE Vall de Biar 14 03530 La Nucía Alicante Tel: 902 118 999 Fax: 96 585 60 54 TORREVIEJA OFFICE Calle Aviles Nº 41, Comercial San Luis, Local Nº 7. 03184 Torrevieja. Alicante Tel: 96 570 5204 Fax: 96 570 5328
maximum impact
maximum results
I
n today’s economy, entrepreneurs want to get the most of money invested in advertising. RTN offers a cost effective, quality product; a newspaper that provides
accurate information to a demanding public, making advertising more effective. The editorial content features regional, national and international breaking news with the emphasis on local news strongly favoured by our readers along with lively coverage of the most popular sporting events. Ten years of industrious journalism covering the North and South of the Costa Blanca endorses the success of RTN. Our biggest achievement is the loyalty of our readers, who support our every call and who are always receptive to new publications and promotions. RTN will make your advertising investment generate maximum market impact, rewarding maximum benefits!
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Every Friday, our distribution team guarantees circulation in more than 700 outlets throughout the Costa Blanca and Costa Calida. We are the English newspaper with the largest area and the widest readership. From Gandia to Puerto de Mazarrón, RTN can be found in major supermarkets; estate agents; restaurants and bars and we are always looking for new outlets and areas of expansion to improve and to make our publication even more effective.
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50,000 copies are printed weekly, reaching the homes and businesses of more than 175,000 English speaking potential customers.
50,000 copies reaching > 175,000 people
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Reaching out...
Demographics 415,000 Residents North Alicante - Valencia South Alicante - Torrevieja Murcia
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RESIDENTS’ SEX Female Male
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POTENTIAL CONSUMERS’ MONTHLY INCOME Around 12,000€ Up to 2,500€ More than 3,000€ STATUS Working Business Owner Pensioner Unemployed
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17 MILLION UK VISITORS PER YEAR Holidays > 30 days Long Term 2-4 months Second Home 5 months +
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VISITING AREAS North South
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600,000 UK PROPERTY OWNERS Costa Blanca & Costa Cálida Rest of Spain
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Ages < 20 21-35 36-55 56+
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To these figures we must add a growing readership of the Spanish, German, Dutch, Norwegian and Scandinavian communities.
We can help you attract more business because we reach all sectors of the English-speaking market!
Round Town News Group SL Round Town News Group SL comprises a group of enterprises with complementing types of business to satisfy the demands of the English market in Spain, largely used as a communication channel to promote any kind of product or service; an excellent support for an advertising campaign.
Website In addition to the weekly news content from the paper, games, radio, classifieds, virtual newspaper, RTN forum, TV listings, property and most recently the Facebook fan club were incorporated, to hold visitors for longer periods and draw an extended interest in navigating the site: www.roundtownnews.co.uk Here are a few thousand or million reasons why your advert should be ONLINE:
• 60,000 visitors per month • 1,000,000 impressions per month • 8,000,000 hits per month With a prestigious World ranking and rapidly growing traffic, we offer excellent opportunities to advertise your business with banners and windows, animated or static, from as little as €25 per month.
INNOVATIVE IDEAS Newsletter Created as a complementary item for the website, the RTN newsletter now interests more than 8,000 subscribed cyber readers every Thursday evening via an electronic document, introducing the lead news stories to feature in the newspaper the next day, providing a prime advertising portal with a starring role to a substantial audience. Excellent positions are available upon request; an effective advertising tool sent directly to readers’ personal email addresses.
Leaflets Flyers, brochures, samples, sales catalogues and others, can be inserted in the middle section of the newspaper: the advantage of this service is that you can target certain areas - a minimum of 1,000 to 50,000 insertions for €120 (negotiable) per issue.
RTN Network: A telecommunication company with great success in the British market. Since its launch in 2009 it has surpassed expectations, beating the records for signing phone line contracts: a different option to spread your message by attaching to the monthly RTN Network telephone invoice. RTN Spanish Homefinder: A website under reconstruction focused to promote the Estate Agent and property market. Banners and windows are soon to be available at great prices. RTN Business Directory: Using the database of the newspaper, we are creating an English directory of business and providers exclusively for the English-speaking market: once operative, we will have diverse advertising space availability. Competition: At RTN we are constantly looking for innovative ideas to promote the products and services of our advertisers. Competitions are a well accepted marketing tool among our readers who appreciate the chance of winning something in exchange for a little effort: SMS; emails; coupons or a photo; any creative ideas are welcome. Events: RTN also organized and sponsored events such as the RTN Golf Tournament and Lifestyle Expo’09, offering all business and advertisers the opportunity of sponsorship promotion, stand hire and support through the donation of prizes. RTN Virtual Newspaper: RTN produced the 1st Virtual Newspaper in Spain which is available to read on our website www roundtownnews.co.uk. In addition to the 175,000 readers of the printed copy of RTN each week, we also email out a digital version of the newsletter each week to 8,000 subscribers. For more information, contact any of our representatives or talk to us directly via the RTN offices on 902 118 999!
Rate Card
RTN is a regional newspaper covering the whole of the Costa Blanca and Costa Cálida with 2 editions weekly, North and South.
Advertising formats
You can target areas by either choosing both editions or one. See the price list for full details
To ensure final print quality, we accept the following formats: TEXT - Word, Notepad or plain email File formats - Adobe Photoshop / InDesign - Corel Draw up to version 12 - Publisher up to 2000 - Power point Microsoft word or Excel Pictures and graphics - Preferably tiff files or eps, pdf, or Photoshop psd in a minimum of 300 dpi resolution in cmyk with black text in 100% black. Text should be accessible either in a ‘layer’ or a separate word file. Although we endeavour to enhance any photos supplied to obtain the best print result, we cannot guarantee print production quality if the photos supplied are not to the quality mentioned above. We can only reproduce to the quality clients send in. Scanned flyers/ business cards for logos usually have to be totally redrawn or reset. Original logos only. Any pictures should be sent separately in any of the above formats and NOT embedded in the document.
1 MODULE 40 X 42MM B/W - 25 EUROS COLOR - 37 EUROS
4 MODULE 83 X 86MM B/W - 100 EUROS COLOR - 150 EUROS
North or South only B/W - 15 EUROS COLOR - 23 EUROS
North or South only B/W - 60 EUROS COLOR - 92 EUROS
2 MODULE 83 X 42MM B/W - 50 EUROS COLOR - 75 EUROS
6 MODULE STRIP 255 X 42MM B/W - 150 EUROS COLOR - 225 EUROS
North or South only B/W - 30 EUROS COLOR - 46 EUROS
North or South only B/W - 75 EUROS COLOR - 138 EUROS
3 MODULE 126 X 42MM B/W - 75 EUROS COLOR - 112 EUROS
6 MODULE 130 X 83MM B/W - 150 EUROS COLOR - 225 EUROS
North or South only B/W - 45 EUROS COLOR - 69 EUROS
North or South only B/W - 75 EUROS COLOR - 138 EUROS
THE PRICES ARE per edition and excluding 16% I.V.A.
1/4 PAGE 126 X 174MM B/W - 220 EUROS COLOR - 330 EUROS
FULL PAGE ADVERT 255 X 350MM B/W - 750 EUROS COLOR - 1125 EUROS
North or South only B/W - 110 EUROS COLOR - 165 EUROS
North or South only B/W - 375 EUROS COLOR - 550 EUROS
12 MODULE HORIZONTAL 255 X 86MM B/W - 220 EUROS COLOR - 330 EUROS
WRAP AROUND POA
North or South only B/W - 110 EUROS COLOR - 165 EUROS 1/2 PAGE VERTICAL 124 X 350MM B/W - 410EUROS COLOR - 615 EUROS North or South only B/W - 200 EUROS COLOR - 310 EUROS 1/2 PAGE HORIZONTAL 255 X 174MM B/W - 410EUROS COLOR - 615 EUROS North or South only B/W - 200 EUROS COLOR - 310 EUROS
FRONT PAGE 130 euros per module BACK PAGE 80 euros per module PAGES 2 TO 25 20% increase LEAFLET INSERTION 120 euros/1000 leaflets Discounts available on application.
175,000 readers Make your advertising count advertise in the people’s paper
maximum impact
maximum results
CLASSIFIED ADVERTS: 31 cents per word
HEAD OFFICE Vall de Biar 14 03530 La Nucía Alicante Tel: 902 118 999 Fax: 96 585 60 54
Call La Nucía on 902 118 999 or Torrevieja on 96 570 5204 email: classifieds@roundtownnews.com on line at www.roundtownnews.co.uk
TORREVIEJA OFFICE Calle Aviles Nº 41, Comercial San Luis, Local Nº 7. 03184 Torrevieja. Alicante Tel: 96 570 5204 Fax: 96 570 5328