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Issue 573
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SOUTH EDITION
08 - 14 OCTOBER 2010
Come to the Costa Blanca! by Louise Clarke
Representatives of the various provincial tourist associations
THAT IS the message that will be conveyed to millions of Brits after it was announced that a joint promotional campaign by the Provincial Patronage of Tourism and the Tourism Department of the Diputacion of Alicante will be launched in the UK to encourage British holiday makers to come to the Costa Blanca. Posters promoting the Costa Blanca will be all over the country thanks to a financial grant of â‚Ź400,000. The Chief Executive of the Patronage of Tourism of the Costa Blanca, Gema Amor, and the President of the Benidorm Hotel Association HOSBEC, Antoni Mayor, said that they hoped that the promotional campaign will have a great impact on potential
holiday makers to the area. The Delegation of Alicante has been instrumental in organising the campaign which will promote the Costa Blanca in ten cities across the United Kingdom; meaning that an approximate population of 20,750,000 people will be targeted. The campaign was launched this week at a press conference which was also attended by provincial tourist associations such as APHA, Aptur, Benidorm Promotion, the Provincial Association of Travel Agencies, the Chamber of Commerce, Benidorm Palace and Aqualandia and it was announced that they will all play an important role in the development of this promotional initiative. Continued on page 3