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Issue 581
It is the Season for giving... SOUTH EDITION
Mayor accused of Christmas party ‘fraud’
ORIHUELA OPPOSITION Party Councillor for the CLR party, Pedro Mancebo, has accused the Orihuela Town Hall of lacking in the true spirit of Christmas • p5
03 - 09 DECEMBER 2010
Promotional campaign sees excellent feedback by Louise Clarke
Fundraiser for ‘Blind Benito’
A CAMPAIGN to promote the Costa Blanca in the UK is well under way in ten British cities and organisers of the promotional campaign has said this week that they are already getting some excellent feedback. The Tourism Council of the Costa Blanca has installed images from the province of Alicante in 23 tube and railway stations in London, Manchester, Birmingham, Nottingham, Derby and Sheffield. The campaign, reported in RTN last month, has been launched in collaboration with HOSBEC, the association that is made up of hotels and travel agents from the province. The objective of the initiative is to attract visitors from the UK to the Costa Blanca in time for the next summer season. It is well known that the majority of holidays are booked in January after the festive season is over and when people need something to look forward to. It is anticipated that the promotional material will be seen by more than 2.5 million people and all the posters have been placed in railway stations of cities which have the greater transit of passengers, to increase the visibility of the campaign.
Please go along to the event next Thursday evening and support APAH’s fundraiser for Benito • p12
Does your company have the ‘x-factor?’ The Business Doctors believe that changes to a company’s image are an excellent way not only to gain new customers but also establish closer relationships with existing clients • p29
Does your property have rent appeal? Find out • p35
What a season! Noels world of golf • p63
SUPERMARKETS The posters are already making an impact in railway stations across the UK
The Director of the Tourism Council, Gema Amor, told RTN: “The importance of this campaign is that as the British market begins to plan its summer holidays after Christmas, the Costa Blanca will be forefront in their minds and hopefully the promotional material will influence the holidaymakers’ final decision as to where to spend their summer holidays.” continued on page 4