Volunteer Cookie Manual 2017-2018

2017-2018

Volunteer Cookie Manual

Everything you need for an Altogether Awesome cookie season!

Samoas®

Crisp cookies coated in caramel, sprinkled with toasted coconut and striped with dark chocolaty coating

Do-si-dos®

Crunchy oatmeal sandwich cookies with creamy peanut butter filling

Trefoils®

Traditional shortbread cookies that are delightfully simple and satisfying

Tagalongs®

Crispy cookies layered with peanut butter and covered with a chocolaty coating

Thin Mints®

Crisp wafers covered in chocolaty coating made with natural oil of peppermint

TM

Crunchy graham sandwich cookies with creamy chocolate and marshmallowy filling

Savannah Smiles® Crisp, zesty lemon wedge cookies dusted with powdered sugar

Did you know that our cookies have...

• NO High-Fructose Corn Syrup • NO Partially Hydrogenated Oils (PHOs)

Toffee-tastic

TM

Rich, buttery cookies with sweet, crunchy toffee bits

• NO Artificial Flavors in Toffee-tastics • Girl Scout S'mores and Do-si-dos are made with Natural Flavors • Zero Grams Trans Fat per Serving • 100% Real Cocoa • Hearty Whole Grain Oats in Do-si-dos • Thin Mints are Vegan • Toffee-tastics are Gluten-Free • RSPO Certified (Mass Balance) Palm Oil

NO HIGH

The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, including GIRL SCOUT COOKIES®, THIN MINTS®, TREFOILS®, GIRL SCOUT COOKIE SALE®, GIRL SCOUT COOKIE PROGRAM®, GIRL SCOUT S’MORES™ and the Trefoil Design are owned by Girl Scouts of the USA. Little Brownie Bakers is an official GSUSA licensee. SAMOAS, TAGALONGS, DO-SI-DOS and SAVANNAH SMILES are registered trademarks of Kellogg NA Co. TOFFEE-TASTIC is a trademark of Kellogg NA Co. Copyright ®, TM, © 2017-2018 Kellogg NA Co.

RS RSPO-1106186

OS UCT E CO FR

SYRUP RN

Product formulations can change at any time.

We encourage you to check the ingredient statement on each package you purchase for the most up-to-date information on the ingredients contained in the product in that package. For more details check with Little Brownie Bakers.

Table of Contents Altogether Awesome!

Girl Scout CookiesÂŽ are awesome for all kinds of reasons. They are delicious, and everybody seems to have a favorite flavor. Most importantly, they are part of a 100-year tradition that helps power girl success.

The Girl Scout Cookie ProgramÂŽ gives girls the opportunity to do and learn amazing things. They build lifelong skills, friendships and confidence.

Thank you for all you do in your community to support the largest girl-led entrepreneurial program in the world.

2017-2018 Cookie Program............................. 4 Cookie Calendar.................................................5 Cookie Resources............................................. 6 Volunteer Resources.........................................7 Your Cookie Team............................................. 8 Council Promotions.......................................... 8 Volunteer Responsibilities.............................. 9 How Girls Sell Cookies....................................10 Cookie Proceeds...............................................11 Girl Rewards......................................................12 New Reward Items..........................................12 The Business of Cookies................................13 Booth Sales........................................................14 Placing Orders and Managing the Sale......15 eBudde Apps.....................................................15 eBudde Fingertip Facts..................................16 How Do I Get My Cookies?...........................20 Picking Up Cookies.........................................20 Booth Selling Tips............................................21 Top-Selling Tips............................................... 22 Safety Rules...................................................... 23

GSGNY Volunteer Cookie Manual 2017 - 2018

3

2017-2018 Cookie Program The Girl Scout Cookie Program® is an awesome starting point for building on these five essential skills that girls can use for a lifetime: Goal setting—as she sets cookie sale goals and makes a plan to reach them.

Decision-making—as she decides how her team will spend the cookie money.

Money management—as she makes a budget, takes orders and handles customers’ money.

People skills—as she learns to talk and listen to all kinds of people while selling cookies.

Business ethics—as she is honest and responsible every step of the way.

Your time and talents are valuable to girls and to the Girl Scout Cookie Program. Thank you for helping build a program where girls learn, grow and make a lasting impact on the world.

4

GSGNY Volunteer Cookie Manual 2017 - 2018

Cookie Calendar Checklist of Important Dates Activity

Date

Cookie materials distributed to troops at service unit meetings

November 2017

Corporate Cookie Connection

November 7, 2017

ACH forms due

November 17, 2017

Traditional order card sale begins

December 15, 2017

DOC (Digital Cookie) opens

January 2, 2018

Cookie rally

January 2018

eBudde opens

January 16, 2018

Delivery changes/new delivery options due

January 16, 2018

Order taking ends

January 21, 2018

Catch up cookie begins

January 22, 2018

Girl orders due to troop leaders

January 26, 2018

eBudde entry deadline

February 2, 2018

ACH sweep

February 5, 2018

Drive-through: 3 locations

March 3, 2018

Home delivery begins

March 5, 2018

Cupboards open (discretion of individual cupboards)

March 9, 2018

Home delivery ends

March 17, 2018

Spring Corporate Cookie Connection

April 5, 2018

DOC (DIgital Cookie) ends

April 15, 2018

Catch up ends/Catch up rewards due

April 15, 2018

Cupboards close

Week of April 30, 2018

Last booth sale

May 6, 2018

GSGNY Volunteer Cookie Manual 2017 - 2018

5

Cookie Resources Be sure to take advantage of all the awesome resources available online to guide you through a fun and successful Girl Scout Cookie ProgramÂŽ.

GSGNY Website: Visit our Cookie Resources page to find all updated material, procedures, manuals, etc. girlscoutsnyc.org eBudde: Your Command Center for managing the cookie sale. Order cookies, track girl activity and order girl rewards. ebudde.LittleBrownie.com Baker Website: The website of our official Girl Scout Cookie baker. Find girl activities, marketing ideas, cookie facts, program resources and clip art to help girls prepare for the cookie sale. LittleBrownie.com Little Brownie Bakers YouTube Channel: Check out our library of inspiring videos featuring real girl stories and selling tips. youtube.com/ LittleBrownieBakers Volunteer Blog: Check out the volunteer blog for exciting girl activities and booth ideas. blog.LittleBrownieBakers.com Digital Cookie: Girl Scouts can set up their own personalized sales pages, take credit card payments and ship cookies directly to their customers.

Cookie Locator: Help friends locate the closest cookie booth with this app.

CookieLocator.LittleBrownie.com Girl Scouts of the USA: Locate info on GS Cookie Program and national cookie badges and pins. GirlScoutCookies.org Built By Me Cookie Meeting Planner: An online tool to help plan a custom cookie season. CookiePlanner.LittleBrownieBakers.com VIP eTraining: Get step-by-step Girl Scout Cookie Program training whenever you’d like it! VIPeTraining.LittleBrownie.com (Or visit LittleBrownie.com for a link) eBudde Troop App: Place orders on your mobile devices. Video and training and eBudde help are built right in. Learn more and download the app at LittleBrownie.com

6

GSGNY Volunteer Cookie Manual 2017 - 2018

Volunteer Resources Your time and talents are valuable to girls and Girl Scouting. We support you with lots of awesome online tools and resources. Easily link to all of them from the volunteer page at LittleBrownie.com.

GSGNY Volunteer Cookie Manual 2017 - 2018

7

Your Cookie Team Girl Scouts of Greater New York Cookie Team: Heather Reine Associate Director of Product Programs hreine@girlscoutsnyc.org 212.645.4000

Betty Brandt Sarah Pooley Kate Nichols Product & Retail Sales Director of Product Independent Schools Specialist Programs Membership & Retail bbrandt@girlscoutsnyc.org spooley@girlscoutsnyc.org Manager 212.645.4000 212.645.4000 knichols@girlscoutsnyc.org 212.645.4000

Council Promotions Girl Scouts of Greater New York Events and Programs:

Cookie University

GSGNY Cookie Rally!

Visit www.girlscoutsnyc.org for dates and locations.

Date and Location TBD This is a great opportunity for our whole council to join together and kick off a successful cookie season. Event details will be available online.

National Cookie Weekend Plan a troop event to celebrate all the fun, learning, and excitement that selling cookies has powered for girls over the last 100 years.

Cookie Pro GSUSA’s Cookie Pro Contest 2018 is an exciting opportunity for Girl Scouts nationwide to celebrate their cookie entrepreneur skills—girls can unlock an awesome, limited-edition Cookie Pro 2018 patch while earning a chance to be featured on a Girl Scout Cookie package.

GSGNY Gift of Caring We are so proud to have grown our Gift of Caring program! Our girls and customers have been so successful in collecting donations, we have been able to grow our outreach. We now collect donations for: USO, Military Personnel, Veterans Hospitals, City Meals and NYC Department of Homeless Services.

Please visit www.girlscoutsnyc.org/cookies for the most up-to-date details.

8

GSGNY Volunteer Cookie Manual 2017 - 2018

Volunteer Responsibilities It’s a labor of love!

The main job of the cookie volunteer is to: • • •

Be a registered Girl Scout adult volunteer.

Honor and live by the Girl Scout Promise and Law. Follow all policies and meet all deadlines.

Here’s an overview of your roles and responsibilities: Before the sale • Complete or refresh training.

• Set the troop up in eBudde (the baker’s online order management system – opens January 16, 2018). See page 15.

During the sale • Enter orders from girl order cards and keep eBudde up to date.

• Monitor online sales from Digital Cookie, which will be visible in eBudde.

• Coordinate booth sales (or ask another volunteer to do so).

• Arrange cookie pickups from the Cookie Cupboard for Catch Up Cookie or Booth Sales.

After the sale • Pick up and distribute girl rewards in a timely manner.

• Keep troop records.

• Celebrate with the girls!

Questions?

Contact your Service Unit Cookie Manager first – they are an incredible resource! Make sure to include your troop number and descriptive question so they can best help.

GSGNY Volunteer Cookie Manual 2017 - 2018

9

How Girls Sell Cookies Selling practices vary from council to council. In our area, girls sell cookies through these channels: Order taking Girls ask neighbors, friends and family members to place orders for cookies, and they collect payment in full for the order. They write their orders on the paper order card, which is turned in to the cookie volunteer. The volunteer enters these orders in eBudde and records and reconciles money collected.

Booth sales/ direct sales Troops buy cookies and resell them to customers, often at booths in high-traffic areas such as groceries, malls, or sporting events, and neighborhood centers. Booth sale times and locations are submitted by the troop leader, approved by Council, and uploaded into eBudde.

Digital Cookie™ Girls over the age of 13 or parents of younger girls will receive an invite from the GSUSA Digital Cookie system which allows them to participate. Girls create customized websites and send emails to people they know, asking them to buy cookies. Customers place orders and have the option for the cookies to be shipped directly to their homes. Orders appear automatically in eBudde. Find out more at girlscoutsnyc.org

10 GSGNY Volunteer Cookie Manual 2017 - 2018

Cookie Proceeds How the cookie crumbles • •

• • •

Troop Proceeds: 16% Council sponsored program, events, properties, training and other support: 55% Girl Rewards: 3.25% Cost of Cookies: 25% SU Rebate (when goal is reached): .75%

We have the cookies customers look forward to every year! Girl Scout Cookies are $4 per box for traditional varieties.

Specialty Cookies are $5 per box.

(Percentages are based on the traditional $4 per box price)

Troop proceeds and reward opportunities for girls • Troops will earn 65 cents per package sold.

• When troop PGA is 130 or higher, each girl selling in the troop will receive the CEO patch pin.

• When a troop orders and schedules a Booth Sale with the Initial Order: •

Leader (01) will receive the hero trunk organizer, “Seas the Day” bandana, and volunteer patch

•

Each girl in the troop who sold during the initial sale will receive the Booth Sale Patch and the Altogether Awesome bracelet set.

CEO Patch Pin

Altogether Awesome Bracelet Set

Booth Sale Patch

Hero Trunk Organizer “Seas the Day” Bandana GSGNY Volunteer Cookie Manual 2017 - 2018

11

Girl Rewards

New Reward Items GSGNY is truly girl-led! We listened to our girls’ suggestions and requests and have added: • Cookie Dough Redeemable for GSGNY programs, events, and in our retail shop at 40 Wall Street (not accumulative.)

• The Cookie Executive Team (500+ boxes sold) These girls are invited to act as advisors to the Product Sales Department allowing participation in special events and meetings in a true board room setting.

• Be a Philanthropist You can donate your camp experience and sponsor a girl who could otherwise not afford to visit Camp Kaufmann. Your name will be memorialized on a plaque in Cookie Hall.

• New Higher Reward Levels 2500+ Boxes – Dinner and a show with the CEO

12 GSGNY Volunteer Cookie Manual 2017 - 2018

The Business of Cookies Here’s how our council handles...

1. eBudde Initial Order Process: The Leader submits the troop Initial Order via eBudde by 11:59 pm on February 2, 2018. (See details and step by step instructions on eBudde on pages 16-17). All orders are final, no returns or exchanges.

2. Delivery Process: This year, we will have 3 Drive Thru locations and we are rolling over delivery sites in eBudde.

What does this mean? It means that every leader who chooses to pick up at a Drive Thru will receive the Cookies on the Go patch. It also means, you can see and select your delivery location (for returning troops) in eBudde.

Please confirm and select your delivery site after submitting your additional order. If you do not see your delivery site listed, or if you are a troop with a new delivery location, you will be able to submit a delivery site change or new form by January 16, 2018. (Delivery locations still must have 60 cases in total delivered).

Reminder: any delivery discrepancies must be noted on the delivery ticket and signed by both the recipient and the delivery agent.

3. ACH Process: Troop ACH information is due to council by November 17, 2017. Any troop that does not submit the ACH form will not have access to eBudde. ACH information will be rolled over in eBudde. Please verify that the routing and account numbers are still the same. The initial sale sweep is scheduled for February 5, 2018. All funds due to council must be available at the time of the sweep. If the ACH cannot be processed, the troop order may not be submitted to the bakery. Any bounced ACH fee will be charged to the troop. *Reminder: deposit checks early. They can take up to 7 business days to clear.

GSGNY Volunteer Cookie Manual 2017 - 2018

13

Booth Sales What is a booth sale?

A booth sale is a designated time period where a troop picks a location and sells cookies to the public. Booth sales are a great way for troops to increase cookie sales, work as a team, and reach out to the community – while also having a lot of fun!

How does my troop have a booth sale?

There are 2 ways: • Troops can apply for a booth sale on credit through eBudde with their initial cookie order. If you apply during the initial order, leaders and girls receive a special reward! These cookies are delivered with your initial delivery.

• Troops can also apply for a booth sale any time during the post-sale/Cookie Cupboard period. Troops can apply for as many booth sales as they want as long as they pay any outstanding balance on a previous sale first. A single troop can only have one booth sale out on credit at one time, and the minimum/maximum requirements outlined below must be adhered to.

How does my troop apply for a booth sale?

There are 2 ways: • Initial Sale: Booth sale cookies are ordered on the “Initial Order” tab. Booth sale locations and timeframes (required) are submitted on the “Booth Sites” tab. All booth sales MUST BE APPROVED by the Product Sales Department on the “Booth Sites” tab before the sale can take place.

• Post-Sale/Cupboard: An electronic Booth Sale Application Form is available at www. girlscoutsnyc.org.

How and when will my booth sale on credit be paid for?

Booth sale payments are taken by ACH debit sweep. If your booth sale was in March and April: Your troop account will be debited the 3rd week of May. If your booth sale was in May: Your troop account will be debited the 3rd week of June.

(Troop eligibility for a line of credit is determined by the Girl Scouts of Greater New York. The invitation to receive a booth sale on credit is extended at the discretion of Girl Scouts of Greater New York, and this privilege can be revoked from any troop at any time. Only one booth sale will be awarded to a troop on credit at a time. All payment issues must be fully paid and resolved with Girl Scouts of Greater New York by the final booth sale sweep deadline indicated above. Uncollected funds can result in a delay in registration and program participation and other actions deemed necessary by GSGNY.) All links and details on the booth sale process, payment etc. will be posted on and updated at

www.girlscoutsnyc.org/cookies 14 GSGNY Volunteer Cookie Manual 2017 - 2018

Placing Orders and Managing the Sale Meet eBudde™—the power tool for cookie volunteers The online eBudde system is the home base for cookie volunteers. It’s where you’ll enter cookie orders, reserve cookie booths, manage pickups, place girl rewards orders and more.

How to log in: 1. Visit eBudde.littlebrownie.com/ 2. Enter temporary password: Toff9711 3. You will be asked to change your password after you log in.

eBudde™ Help Center The eBudde Help Center is a dedicated website that provides direct support to volunteers using eBudde for both digital and traditional sales.

eBudde™ Apps eBudde Troop app eBudde Troop App enables volunteers to place initial orders from their mobile devices. Video training and eBudde help are built right in.

Cookie Locator mobile app The Cookie Locator mobile app is the most delicious app ever! Cookie Customers can use their smartphones to find cookie booths nearby.

GSGNY Volunteer Cookie Manual 2017 - 2018

15

eBudde™ Fingertip Facts

eBudde is a cookie volunteer’s best friend. Here’s where you’ll order cookies, track deliveries and more. You will receive eBudde training that will make the season a snap. Here are some quick reference facts.

INITIAL ORDER All Users 1. ebudde.LittleBrownie.com 2. Enter your email address, temporary password: council specific default password. Click LOGIN. 3. Change your password, enter/review contact information, Click SUBMIT. 4. System works through tabs at top of page.

Click each TAB to enter each page.

Contacts Tab 1. Review information; edit as necessary.

16 GSGNY Volunteer Cookie Manual 2017 - 2018

Settings Tab 1. Enter goal in boxes.

2. Troop banking information will roll over in eBudde. Double check your bank routing number and account number. Change information if necessary. (Please note Bank Name is actually the name on the account. Ie: Girl Scout Troop xxxx.)

3. Click UPDATE to accept all changes.

Girls Tab 1. All registered girls’ names should appear on this tab. If you are missing girls, please follow these simple steps: • Enter the girl’s name as it appears on their membership registration form.

• Create a temporary ID number by clicking on the purple ID box.

• Enter grade • Click UPDATE. 2. Click UPDATE to accept all changes.

Initial Order Tab 1. Click each girl’s name; go to bottom of screen, click squares to begin entry.

2. TAB to enter your girls total cookies order in packages by variety.

3. Press ENTER (on keyboard) or OK button.

4. Repeat for each girl.

5. BOOTH: *This booth order will be delivered with your initial order.* Click BOOTH, bottom of screen, click squares to begin entry. TAB to enter in boxes and variety number of cookies for booth sales. ENTER (on keyboard) or OK button. Reminder the Booth order must be between 180-360 BOXES. 6. OTHER: Click OTHER, bottom of screen, click squares to begin entry. TAB to enter in boxes

7.

8.

9.

10.

and variety number of cookies for other sales.

ENTER (on keyboard) or OK button.

Review IMPORTED row quantities. *No action needed.* SAVE the page.

Review the totals at the bottom. Reminder: it will round your order up to full cases.

These additional boxes will be part of the ACH sweep. If correct, click SUBMIT order.

You cannot change order after it has been submitted. Contact the product sales staff if there are any problems. Order must be submitted by 11:59pm on February 2, 2018.

Print/Save copy for your records.

When you submit your initial order you will get a prompt in eBudde reminding you to “Enter or Select your Delivery Information”. Click “ok” and then go to the Delivery tab on the top of the page (see below)

There are THREE (3) Delivery Station selection scenarios: 1. If you have the same delivery address for your cookies as last year: Please follow the order entry eBudde instructions in the manual and the supplemental instructions below. Note: you will not be allowed to select your delivery station until you submit your initial order.

2. If you have the same delivery address as last year but want to request a certain date and time for delivery:

3. If you are a new troop or have a new delivery site: Please fill out the form at tinyurl.com/ 2018deliveryaddress. Fill out the new delivery form by January 23 and we will upload your delivery information into eBudde.

On February 1, you can continue with the eBudde instructions in the manual and the supplemental directions on the next page.

Please fill out the special request form at tinyurl.com/2018deliverydate

GSGNY Volunteer Cookie Manual 2017 - 2018

17

Delivery Tab 1. The Delivery Station Tab page will ask you the following: (see image below) A. Who is picking up your cookies?

• Select “someone from my troop” if the cookies are going to your location • Select “some other troop” if they are going to another location B. Will you be picking up for more than one troop? Yes or No • If yes, please add other troop numbers (only two additional places to add, email us if you have more than two) • If no, select no • Remember: must be a 60 case minimum for delivery C. Please choose your Delivery Station: pull the scroll down and select your delivery location or drive thru from the list, they are in alphabetical order.

D. In the upper left hand corner, press “submit my info”.

2. Print/Save Confirmation Form.

3. If you do not see your delivery site location, or if you need to change your delivery site location, step-by-step instructions will be posted on www.girlscoutsnyc.org/cookies and sent via email.

4. If your order is under 60 cases and you need to combine with another troop, please contact your Service Unit Cookie Manager.

Note: please consider the convenience and speed of the Drive Thru - it is a win-win!

18 GSGNY Volunteer Cookie Manual 2017 - 2018

Girl Orders Tab This tab gives you a view of the girl sales which includes Digital Cookie Sales. You do not need to enter anything on this tab.

Transactions Tab No action required.

Rewards Tab 1. Click FILL OUT next to Initial Rewards Order.

2. Review Girl orders and Submit.

3. Enter or review total rewards earned.

4. Select t-shirt size and other options for rewards for each girl.

5. Click SUBMIT to submit your order.

Remember: we do not use FInal Rewards Option.

Booth Sales (Booth Sales Tab) Troop Requests 1. Click the My Sales button.

2. Click add a location.

3. Fill in location site information, date and time range.

4. Click update. Request will be pending until approved or denied.

REMEMBER: Please keep Booth Scheduler in eBudde up to date with your group’s times and dates. This data powers Cookie Locator and allows customers to find you. If there is a change in your booth location please fill out the Booth Sale Change form found on our website on the Cookie Resources page.

Deposit Tab All deposits will be entered by council staff when ACH clears and is confirmed.

Sales Report Tab This is a summary of all of the troop sales, including DOC, troop rebate, and amount due to Council.

Reports Tab No action needed – not applicable to our Council.

GSGNY Volunteer Cookie Manual 2017 - 2018

19

How Do I Get My Cookies?

Initial order delivery: If your troop or combined troops order is at least 60 cases, you can have them delivered to you. Follow the delivery steps in eBudde.

Drive Thru: If you would like your cookies ASAP and want to get a cool reward as a leader, pick up on March 3, 2018 at one of our 3 drive through locations (see below).

Post Sale Cupboard Pick Up: You can order additional cookies and pick them up at a cupboard near you. Picking up at a cupboard is easy. Follow three steps: 1. Submit and pay for order (link will be posted at www.girlscoutsnyc.org/cookies.

2. Confirm your appointment with the Cupboard Manager.

3. Pick up cookies.

All Cupboard details and locations will be emailed and posted at www.girlscoutsnyc.org/cookies.

Picking Up Cookies 3 Drive Thru Locations in 2018!

Drive Thru Date: March 3, 2018 • Staten Island: Holy Trinity Greek Orthodox Church, 1641 Richmond Ave. • Queens: Our Lady of Lourdes Church, 92-96 220th Street, Queens Village • Brooklyn: Brooklyn Cyclones Parking Lot

20 GSGNY Volunteer Cookie Manual 2017 - 2018

Cookies by the carload Use this guide to approximate how many cases of cookies will fit in your vehicle. The amounts assume the car will be empty except for the driver and uses all space except the driver’s seat. Safety Note: Avoid carrying cookie cases and children in the passenger area of a vehicle at the same time.

Car Type

Number of cases

Compact car

23

Hatchback car

30

Mid-size sedan

35

Sport utility vehicle

60

Station wagon

75

Minivan (seats in)

75

Pick-up truck (full bed)

100

Cargo van (seats in)

200

Booth Selling Tips

Offer a Gift of Caring option During booth sales, ask customers to donate cookies to a worthy program. Promote the option with posters and a special box (or wagon) for donated cookies (or tally donated boxes on a large chart).

Give away bite-sized samples Let customers have a taste so they can try something different—they may even find a new favorite. Keep the variety’s nutrition label in full view in case a customer has food sensitivities.

Share goals with customers

Make cookie bundles Attach a ribbon and a handmade card for maximum impact.

Give away recipes Encourage customers to try something new by offering a recipe card with every purchase of multiple boxes.

The Shop at Wall Street will carry all your Booth marketing needs!

Including: buttons, tablecloths, balloons, totes, wheely-carts, and Booth Sale in a Box!

They love to hear how girls are making a difference, so encourage girls to make posters, banners or t-shirts to get the word out.

GSGNY Volunteer Cookie Manual 2017 - 2018

21

Top-Selling Tips

Share these awesome tips from real Girl Scouts®.

Door-to-door sales Encourage girls to canvass their communities, apartment buildings, community centers, places of worship, and extracurricular activity sites with buddies and adult partners.

Online sales Customers buy more cookies when girls sell online. Girls can send cookie customers to their website to order and pay for their cookies online. It’s a faster, easier way to reach new high goals!

Social networking Online social networking sites are a great place for teens (13 and older with parental permission) to ask for cookie orders. Be sure girls follow the GSUSA safety guidelines for online marketing.

Telephone sales It’s fast and easy to sell Girl Scout Cookies by phone.

• Girls can review order cards from previous years and contact these customers again.

• Once cookies have been delivered, girls may want to call customers, thank them for their orders and ask if they need additional cookies.

• Try a text-a-thon. Girls may want to text their friends and family to let them know it’s cookie time and to ask for orders.

Workplace sales • Girls can contact business owners or managers to request permission to sell cookies at a workplace.

• Girls can either make a quick “sales pitch” at a staff meeting or make sales calls around the office, depending on the wishes of the business.

• Once employee sales are completed, the business may allow girls to leave an order card in a visible spot. Leave a note from your team outlining their goals and plans for the cookie proceeds. (Remember not to list the girls’ last names or phone numbers on the order card or note). An adult at work may oversee the card, but it is the girl’s responsibility to fill all orders, write thank-you notes and oversee delivery.

• Girls should establish a date and time to pick up the order card and deliver the cookies.

Booth sales help girls reach more customers Booth sales are a great way to increase your team’s success. Remember, you must have the appropriate permission from authorities and your council before the booth sale. Possible high-traffic locations include: • Grocery stores • Sporting events • Parks • Banks • Malls • Universities

22 GSGNY Volunteer Cookie Manual 2017 - 2018

Safety Tips

Be sure girls understand and follow these safety rules: • Show you’re a Girl Scout—Wear the Girl Scout membership pin and/or Girl Scout clothing to identify yourself as a Girl Scout.

• Buddy up—Always use the buddy system. It’s not just safe, it’s more fun.

• Be streetwise—Become familiar with the areas and neighborhoods where you will be selling Girl Scout Cookies®.

• Partner with adults—If you are a Girl Scout Daisy, Brownie, or Junior you must be accompanied by an adult when taking orders or selling/delivering product. If you are a Girl Scout Cadette, Senior, or Ambassador you must “buddy up” when selling door-to-door. Adults must be present at all times during cookie booth sales.

• Plan ahead—Always have a plan for safeguarding money. Avoid walking around with large amounts of it or keeping it at home or school. Give proceeds to supervising adults who should deposit it as directed by your Girl Scout council as soon as possible.

• Do not enter—Never enter the home or vehicle of a person when you are selling or making deliveries.

Avoid selling to people in vehicles or going into alleys.

• Sell in the daytime—Sell only during daylight hours, unless accompanied by an adult.

• Protect privacy—Girls’ names, addresses and email addresses should never be given out to customers. Use a group contact number or address overseen by an adult for customers to request information, reorder or give comments. Protect customer privacy by not sharing their information except for the product sale. Girls should never take credit card numbers.

• Be safe on the road—Always follow safe pedestrian practices, especially when crossing at intersections or walking along roadways. Be aware of traffic when unloading product and passengers from vehicles.

• Be net wise—Take the Girl Scout Internet Safety Pledge before going online and follow the specific guidelines related to marketing online. http://girlscouts.org/help/ internet_safety_pledge.asp Source: Girl Scouts of the USA

GSGNY Volunteer Cookie Manual 2017 - 2018

23

The GIRL SCOUTS® name and mark, and all associated trademarks and logotypes, including GIRL SCOUT COOKIES,® THIN MINTS,® TREFOILS,® GIRL SCOUT COOKIE SALE,® GIRL SCOUT COOKIE PROGRAM,® DIGITAL COOKIE® and the Trefoil Design, are owned by Girl Scouts of the USA. GSUSA is the owner of the Girl Scout badge and Cookie Activity pin programs referenced in these materials. Little Brownie Bakers is an official GSUSA licensee. SAMOAS, TAGALONGS, DO-SI-DOS and SAVANNAH SMILES are registered trademarks of Kellogg NA Co. TOFFEE-TASTIC is a trademark of Kellogg NA Co. Copyright ®, TM, © 2017-2018 Kellogg NA Co.