One-Colour Variations

INTRODUCTION.

Here at PERIOD, advertising is a huge part of us, it's how we are able to spread our message across the country, it's how we get the community to come together to spark discussions, it's how we grow and accomplish goals. A big part of our marketing and advertising is ensuring we have successful creative media strategies in order to accomplish all we have set out to do. It is essential for our marketing strategy to be consistent and relevant to our core values and for our brand identity to shine through, we pride ourselves in our creativeness and strive to produce a unique perspective on solving problems and tackling the subject.

As part of our launch campaign for our service in September 2023 we released a variety of engaging material up until our official release of our service. This included a role out of digital media advertising using social media platforms, physical media advertising such as coupons & posters, we released our website, and also distributed free products to advertise our service and gain popularity. In our launch campaign we wanted to get the community involved in a collaborative project to spark discussions around periods and spread positivity, that's where the happy bathroom project came to life, helping spread awareness and helping our service gain recognition and popularity.

Gizelle Jacobs

Chief Marketing Director gjacobs@period.com 0800 732 382

Jacobs Gizelle

Advertising Co-Coordinator gjacobs@period.com 0800 139 786

Booklet Introduction & Overview MESSAGE.

Through our marketing and advertising strategy we are looking to convey two main messages that will connect with the public in our cute quirky way, the message needs to be expressed in a fun way that is sharable and current, making use of the current trends.

The first single minded message we aim to share is that we all are in this together and that we have got you covered in these times in need, we have experienced the same problems, we've listened to you and we are here for you, and have your back. We want you to feel comfortable and to solve this problem the only way we know how, which is with humor, quirkiness and style :) . It is important to emphasize the community aspect as well, and with our advertisements its key to include community driven projects that gets the public involved, in something fun and memorable.

The second single minded message which is essential for advertising our service is the emphasis on breaking the negative connotations around periods. Because it's seen by a lot of people as a taboo subject that isn't talked about openly, it created a lot of the negativity around the subject, and has forced people that menstruate to try to suppress that completely natural healthy part of their life. Most of the time it completely turns people away from being open about it which can be devastating for people that should seek help but can't directly ask for it due to the negativity attached to the topic. So to combat this we want to push this message in all advertising and marketing campaigns, in order to emphasize period positivity, encourage people to spark conversations, open about it and make peace with this completely normal part of life. We can also use this opportunity to properly educate the population about periods to help promote an overall new and brighter outlook on the topic.