1 minute read
Logo Variations
INSIGHT.
Through thorough research we have found that our target audience 13-30 year old females, are likely to participate in something if it is visually appealing, research suggests that illustrations that inspire people to look twice usually get their attention and then further inspire them to take further action. The target audience is more likely to participate in community driven projects, and being included in things and have a say.
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13-30 year olds also have been observed to be the most vocal range of people, often having a big say in current events and directly influencing the markets and trends, so it is important to be able to effectively intrigue them, to help spread our message.
Our campaign will gather a catch on quite quickly due to it being a very controversial topic, people our customers will resonate with it and be attracted to the topic as they can closely relate. With our fun quirky style it also turns heads giving them a unique perspective into the topic, which makes the advertising memorable and get people's attention, and resonate well with them, for the project to have long lasting change, rather than just being in the short term.
THE IDEA.
From the message and insights, that then brings us to the big idea around our creative media strategies and how we approach marketing and advertising. Our big idea for the campaign launch is to have something fun, quirky and engaging to create a memorable experience. To create achieve those goals we have launched :
– An engaging community project called the Happy Bathroom project – Funny quirky advertising posters – Period emergency packs – Free sanitary products vending machine – Fun, engaging social media presence – An engaging website that brings all our work together.
CONTAGION.
The idea will attract contagion as it is unique, quirky, and fun and will spark interest, the campaign is designed to attract the community to participate and get involved in this project, so people will be encouraged to share their experiences, they think this looks cool, gives a like on social media platforms, maybe share it to friends, they get attracted to it and share it... and so on and so on. It's contagious because it's trendy, a bit odd and sparks conversation.
