3 minute read
Patterns & Application
4th TOUCH POINT.
For the fourth phase of our marketing strategy we have decided to launch a marketing campaign project called the Happy Bathroom project. This will be a collaborative community based project where 1,000 female public restrooms will be turned into chalk- boards. In these restrooms the public will be provided with chalk, where they are encouraged to leave a nice message on the walls. The Happy Bathroom project will officially released on the 18th September 2023, where 1,000 female restrooms across malls, parks, public facilities, workplaces, schools will be turned into Happy Bathrooms. This marketing event is designed to promote more positivity around periods, encouraging the community to spark discussions and come together to work collaboratively.
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For the 5th and final touch point before the official release of the PERIOD vending service, we will start rolling out our vending machines across select bathrooms all over the country preparing for the big launch, then also putting up advertisements for our service across areas with large amounts of foot traffic, and places to catch the eye of our target audience.
We will start rolling out the vending machines from the 28th September 2023 and advertisements on bus stops, in restrooms, and other phantom bill-sticking locations across towns and cities, meanwhile also still running our other creative marketing advertisements.
Creative media strategies- Touch point 5
5th TOUCH POINT.
By the 28th September 2023 we should see the PERIOD advertising posters scattered across pretty much the whole of New Zealand, and start preparing for the installations of our service in all bathrooms. Our service will start out in Auckland and expand its coverage. If people wish to know more, request resources or a bathroom to install our service then they can find out more information on our website in the contact page at www.PERIOD.co.nz/contact. Our goal with these posters is to spread our message across the country and get people ready for the release. With such an eye catching design we hope to get people's attention and really push our message of empowerment and to inspire.
Creative media strategies- Touch point 5
6th TOUCH POINT.
The final touch point of our creative media strategy will be the official launch of our service which will be held on the 30th September 2023. The official opening will be live streamed across media platforms of the prime minister cutting a ribbon to the first machine, and using it for the first time. We will be having a launch party that is welcome for anyone to join, there will be food and beverages provided, and it will be a wonderful opportunity to celebrate our official release. We will also have our sponsors and partners there that will be able to share their products, we will be looking for people to join us and be part of our team or donate so we can keep doing what we are doing. During the day as well to make it more memorable we will be giving out more of our period emergency packs and desk calendars, and holding a raffle where the winner gets a $500 gift voucher with our partner The Warehouse.
To finally wrap up the celebrations of our official release we will leave a memorable message for everyone to go away with, and that is no matter who you who you identify as, what race, religion... As long as you have periods, we've got you covered, because we all are in this together, we don't have to suffer alone. Thank you from all of us here at PERIOD, we hope to continue being your trusted provider.
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Creative media strategies- Touch point 6
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