Brand values

CLEAR-SPACE & MINIMUM SIZE.

Minimum size 17mm

It is very important to respect the clear-space and minimum size requirements when using the PERIOD logo in order to protect the integrity of the primary logo. These requirements should be followed at all times.

Clear-Space

It is necessary to have an appropriate amount of clear-space to separate our logo from other graphic elements, to ensure the maximum amount of visibility. In the case of the primary logo the clear-space minimum is equal to 1/2 the height of the size of the logo, as indicated by the “x” in the example to the right.

Minimum Size

A minimum width of 17mm has been set for the primary logo to maintain legibility of all elements that make up the primary logo. When scaling down the logo, it should never be minimized below 17mm in width.

x

x

Logo Guide - Clear-Space LOGO MISUSE.

Logo Misuse

Manipulating logos is harmful to one’s brand and hinders effective communication. Please be mindful of this when using the PERIOD. logo variations and avoid these common examples of incorrect logo usage:

DO NOT:

1. Stretch or distort the logo in any way 2. Alter the colors of the logo 3. Apply 3D effects to the logo 4. Add mismatching colors to the logo 5. Rotate the logo 6. Change outline 7. Add a drop shadow effect 8. Add elements to the logo 9. Cover any part of the logo with any elements 10. Skew the logo 11. Use colors with little contrast 12. Mismatch sizing of elements 13. Change typeface 14. Add other effects like bevel 15. Change opacity