Logo Misuse

1st TOUCH POINT.

As part of the first touch point of the PERIOD launch campaign we decided to team up with popular feminine hygiene product brands such as U by Kotex, Stayfree and Libra, to hand out PERIOD coupon flyers.

On the flyers they will have the PERIOD logo, and a link to our website for more information. On the flyer will also be a 30% off voucher for participating feminine hygiene products to use at Warehouse, Pak'N'Save or Countdown. Note that on the voucher it will also contain terms and conditions, expiry date and relevant information to the terms of use. These flyers will begin distribution on the 2nd September 2023 by volunteer representatives in each town and city and 100,000 flyers will be distributed across the country in popular public places like malls, workplaces, schools, and around areas with large amounts of foot traffic will be distributed. Through our website you can also order these coupons for schools, workplaces and more, through the resources page.

Creative media strategies- Touch point 1

2nd TOUCH POINT.

For the next phase of our launch campaign strategy we have partnered with many schools and workplaces across the country to we release our own emergency period packs cleverly called Oopsie Packs, and desk calendars. These are little freebies to share a little smile on peoples faces and serve as something nice to have. They each have something for everyone and to suit every users preferences The pack includes essentials for those emergency days, to make them just a little bit better. In these Oopsie packs they include:

-A pack of 16 tampons -8 winged pads -16 pantie liners -A bag of jelly beans -Some include a spare pair of reusable underwear -A coupon for female sanitary products -A Moon-cup The calendar serves as a little cute memo you can keep on your desk or wherever to keep track of your cycle. The PERIOD calendars come with cute stickers and a marker.

As of September 7th these products have been scheduled to be handed out to all females and people that menstruate in workplaces, and schools. Part of this phase we have been able to hand out 50,000 period emergency packs and desk calendars to over 5,000 different schools and workplaces. Oopsie packs and PERIOD desk calendars are also available to order via our resources page on our website at www.PERIOD.co.nz/resources, to provide for your workplace, school, university... These require a small fee but every order helps donate money to help out our organization to keep providing for those in need. When ordering the custom Oopsie pack you can also customise your order, put in your sizes and get your own t-shirt.

Creative media strategies- Touch point 2 Creative media strategies- Touch point 2

3rd TOUCH POINT.

The third touch point of our creative media strategy before releasing the PERIOD vending service officially, will be the growing presence of social media. Utilising Facebook, Instagram, Tik Tok, YouTube... we will be releasing an assortment of advertisements to promote the launch of our service. From September 8th we will be releasing content using our partnerships with popular influencers across social media platforms, in order to spread awareness and gain attention on our service and hopefully build hype. It will include a little bit of information and links to our social media networks and websites.

From September 8th we will also be releasing video advertisements across streaming services like YouTube and TVNZ on demand, to help expand the growth of people seeing it. These advertisements will be running up until the full release of the PERIOD vending service.

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Creative media strategies- Touch point 3

Another part of the third touch point of our creative media strategies, to optimize the usage of social media is the discussion aspect. Part of our release campaign, on our social media channels we wish to spark conversations and get the community involved, this was done through social media challenges, getting people to share their experiences, people sharing their opinions on their stories. We also plan to engage in other trends to peak interest, make memes and really increase engagement with the younger generation, and really spark peoples interest and share our message. We will also be hosting competitions and giveaways which help boost our social media presence and get more people engaged with our service.