PERIOD. Concept, Digital Strategy & Brand Guidelines

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LOGO MISUSE. MISUSE . Logo Misuse

Manipulating logos is harmful to one’s brand and hinders effective communication. Please be mindful of this when using the PERIOD. logo variations and avoid these common examples of incorrect logo usage:

DO NOT:

1. Stretch or distort the logo in any way 2. Alter the colors of the logo 3. Apply 3D effects to the logo 4. Add mismatching colors to the logo 5. Rotate the logo 6. Change outline 7. Add a drop shadow effect 8. Add elements to the logo 9. Cover any part of the logo with any elements 10. Skew the logo 11. Use colors with little contrast 12. Mismatch sizing of elements 13. Change typeface 14. Add other effects like bevel 15. Change opacity

Logo Guide - Logo Variations

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