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Vision
LOGO APPLICATION.
The PERIOD master logo has very important application requirements to ensure there is enough contrast to remain legible and to ensure it showcases the logos potential. Because the master logo is very illustrative it is important to preserve the elements of the logo so they aren't washed out or compromise the integrity of the logo. Due to this when applying the period logo to anything, whether its print based media or digital media, it is crucial that the PERIOD master logo is applied to a white background only, or on top of a white PERIOD graphic element to separate the elements from the background.
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If using on a shirt, or anything that can utilise a white background then it is advisable to use the master logo on the graphic element when it comes to application. Master logo graphic element on background
Master logo on white background
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It is important to note that the black and white variations of the PERIOD master logo are only to be used when the normal full colour master logo is unable to be used. These variations also enable a for there to be enough contrast available for the logo to remain legible and easily recognisable.
White on black version of master logo.
Black on white version of master logo.
