PERIOD. Concept, Digital Strategy & Brand Guidelines by gizelle-jacobs

We’ve got you

CONCEPT, DIGITAL STRATEGY & BRAND GUIDELINES. GUIDELINES.

INTRODUCTION & OVERVIEW. OVERVIEW . As a team here at PERIOD we were challenged to produce a service in order to solve our problem, which is the dilemma of people who menstruate having their periods unexpectedly in public places such as malls, parks, workplaces and schools and not having sanitary products on hand. We all have a close connection with this problem as we have all experienced this problem at one point of our lives. From there we have developed PERIOD , a brand new charity service designed to provide menstrual products to people in need during those day to day unexpected emergencies, while encouraging discussions around the topic and breaking the stigma around it. Here at PERIOD , we are proud of our great attention to detail and consistency in all areas of our business. We believe our brand should reflect this consistency through all our digital/Online content, words, photography and printed media. In this booklet it will cover the concept itself, our Digital Strategy, Verbal Identity, Visual Identity, Mock-ups & Visualization, Advertising, Campaign Strategy and Marketing. Essentially every aspect that distinguishes us as a brand, so stick around and see what makes us PERIOD .

Gizelle Jacobs

Senior Graphic Designer gjacobs@period.com 0800 838 383

Jacobs Gizelle

Marketing Co-Coordinator gjacobs@period.com 0800 838 383

Booklet Introduction & Overview

TABLE OF CONTENTS. CONTENTS . Brand Overview. Brand Narrative ....................................................................................................................10 Vision .............................................................................................................................................11 Mission statement ..............................................................................................................12 Brand values ............................................................................................................................13 Tone of voice ............................................................................................................................14 Tagline ..........................................................................................................................................15

Logo Guide Master Logo .............................................................................................................................18 Logo Application .................................................................................................................20 Black and White ...................................................................................................................21 One-Colour Variations ....................................................................................................22 Logo Variations .....................................................................................................................23 Clear-space & Minimum Size ....................................................................................24 Logo Misuse ............................................................................................................................25

Colour Guide Colour palette ........................................................................................................................28 Colour Application .............................................................................................................29 Patterns & Application ....................................................................................................30

Typeface Guide Typeface .....................................................................................................................................34 Hierarchy ...................................................................................................................................35

Imagery Guide Illustration .................................................................................................................................38 Icons ..............................................................................................................................................39

Creative Media Strategies Introduction ............................................................................................................................42 Message .....................................................................................................................................43 Insight .........................................................................................................................................44 Idea ................................................................................................................................................45 Contagion .................................................................................................................................45 Timeline .....................................................................................................................................46 Touch points + Mock-ups .....................................................................................48-63

BRAND OVERVIEW.. OVERVIEW

1. 2. 3. 4. 5. 6.

Brand Narrative Our Vision Mission Statement Our Values Tone Of Voice Tagline

BRAND NARRATIVE. NARRATIVE . It started out as only a dream in 2021, influenced by a problem faced on a daily basis for many females that menstruate. Then through a group of like minded women we came together to create PERIOD , a charity organisation determined to solve the problem of women having their periods in public places unexpectedly and not having access to menstrual sanitary products. We are driven to help provide these products to the community while encouraging discussions around periods and normalise openly discussing the topic. Through government assistance we became established officially as a government recognized charity group in August 2023, from September 2023 we released our campaign strategy to promote the launch of our free menstrual dispenser service for all public bathrooms, first starting in major cities then by late September it became widely available to all of New Zealand in hopes of helping providing the community with products and inspiring the country to think more positively about periods and not feel ashamed about openly discussing it. In early October 2023 we were able to establish partnerships with The Period Place to help solve the problem of period poverty, and continue to help the community. We also established partnerships with other product manufacturers like U by Kotex, Stay free, Rio and Libra to work together to share our message and spread period positivity. Due to the collaboration with the community we were able to gain huge support from local businesses and big corporations meaning in Mid October 2023 we were able to be officially backed up and sponsored by The Warehouse and Countdown. For more information and if you would like to know how to be involved check out our website www.PERIOD.co.nz or contact Gizelle at gjacobs@period.com.

Brand Overview - Brand Narrative

OUR VISION. VISION . Here at PERIOD, we have a vision to see the community come together, to have open discussions about periods , and to be a successful service that kiwis can rely on, during those emergency days.

Brand Overview - Our Vision

MISSION STATEMENT. STATEMENT . As a charity organisation, here at PERIOD our mission is to create a service accessible to anyone that experiences menstruation to provide menstrual sanitary products to all people in need, during those days when you have your period unexpectedly. We also aim to break the stigma normalise openly discussing periods. At one point or another in our lives, us that menstruate have all experienced the embarrassment of having your period appear suddenly, start early, or experienced irregular periods. We here at PERIOD aim to make life a little bit easier in those situations, and provide mensuration products in those emergencies so women no longer have to experience the negative feelings around that time. It's such a normal healthy part of life, but yet its looked down upon and heavily stigmatised, so we want to encourage women to break free from the stigma and normalise being able to openly have conversations around periods, without feeling embarrassed or being looked down upon, periods are hard enough on their own. We also believe that having access to menstrual products is a right, not a luxury and it should be accessible to everyone no matter what class, race, religion, sexuality, as long as you bleed, we've got you period!

Brand Overview - Mission Statement

OUR VALUES. VALUES . PERIOD is a community centered

movement devoted to empowering women and all people alike that have periods, to work together breaking the taboo topic in a fun and quirky way, while also providing to those in need of a pad or tampon. This is why we have our brand values which is the heart of this project, they represent everything we stand for, they inform our behavior and communicate how we present ourselves at every touch point. We have chosen the following four values because they are a representation of who we are and who we aspire to be, which we aim to have back everything we do at every touch point.

Empowerment.

Engagement.

Quirky.

Trendy.

Brand Overview - Brand Values

TONE OF VOICE. VOICE . Everyone part of the PERIOD team aims to be as energetic, uplifting, empowering and inspiring as possible, to encourage and inspire women and people who experience menstruation to feel acknowledged, listened to and to not feel ashamed anymore to talk about periods openly. We wish to provide a safe place for women to discuss, no judgment, we all have gone through similar situations, so we aim to encourage people to feel proud of that part of life. We want to inspire people and share our story in a fun memorable way that doesn't come off as intimidating and unapproachable. We aim to be as friendly, comforting and relate-able as possible. We want to spread positive energy and overall inspire people while also having fun, being quirky and bringing humor to express ourselves. Because we all have gone through similar situations, so we want to feel

like there is someone truly actually there for you, that doesn't judge, can properly help you, and listen. We wish to make a close connection with our users and the community because we part of that community too, we are mothers and sisters, teachers and friends, neighbors that have all experienced the problem of having periods in public places without any supplies, and the repression of positive body acceptance. Overall when we say we've got you, we truly mean every word.

Brand Overview - Tone of voice

TAGLINE.. TAGLINE

We’ve Got You.

Brand Overview - Tagline

LOGO GUIDE. GUIDE .

1. 2. 3. 4. 5. 6. 7.

Master Logo Logo Application Master Logo (Black & White) One-Colour Variations Logo Variations Clear-Space & Minimum Size Logo Misuse

MASTER LOGO. LOGO . The PERIOD Logo made its first appearances in July 2023 as a sneak peak of what's to come, it became the first look into our organisation. It's one of the first glimpses into our identity , a symbol of our brand, the principle of our organisation, it's the cherry on top of who we are. That's why we went with a fun and quirky approach to give the period a new meaning and perspective. We wanted to go big and bold, some people may see our logo as a bit childish but we want to bring that fun aspect of life back, re-envision how periods should be seen. We want to spark debate, get people's attention and break the hush hush tradition around the topic. From that our logo was born, inspired by pop art and bright imagery. What is somewhat overlooked in our logo is the importance of the period dot at the end of the word, it acts as a symbol used throughout our brand to convey a powerful message. We have periods, it's a normal part of life, we should be able to openly discuss them, period, full stop, end of discussion, it's to put emphasis on those statements to leave a lasting impression. For our typography we have chosen to use Itim designed by Cadson Demak as its a typeface that effectively expresses our identity. Our logo designer Gizelle Jacobs paired the typeface with a mixture of 3D and line work which brings everything together and distinguishes our logo. The master logo must be presented only on a plain white background in full colour for enough contrast, if these circumstances can be met then it is advised to use the secondary logos or the one-colour variations to properly use the PERIOD logo for the intended use.

Logo Guide - Master Logo

OUTLINE

PERIOD

Must be present when using the PERIOD. logo to ensure there is enough contrast.

Must ensure the period is at the end of the logo as it is a key asset that defines our brand

TYPEFACE

Must use 3D effect to ensure there is enough contrast.

Must use the chosen typeface for the logo: Itim

LOGO APPLICATION.. APPLICATION The PERIOD master logo has very important application requirements to ensure there is enough contrast to remain legible and to ensure it showcases the logos potential. Because the master logo is very illustrative it is important to preserve the elements of the logo so they aren't washed out or compromise the integrity of the logo. Due to this when applying the period logo to anything, whether its print based media or digital media, it is crucial that the PERIOD master logo is applied to a white background only, or on top of a white PERIOD graphic element to separate the elements from the background. If using on a shirt, or anything that can utilise a white background then it is advisable to use the master logo on the graphic element when it comes to application.

Master logo graphic element on background

Master logo on white background

Logo Guide - Logo Application

MASTER LOGO BLACK & WHITE. WHITE . It is important to note that the black and white variations of the PERIOD master logo are only to be used when the normal full colour master logo is unable to be used. These variations also enable a for there to be enough contrast available for the logo to remain legible and easily recognisable.

White on black version of master logo.

Black on white version of master logo.

Logo Guide - Master Logo (Black & White)

ONE-COLOUR VARIATIONS.. VARIATIONS The one-colour variations act the same as the black and white master logo, they are to be used as a substitute if it is deemed that using the master full colour logo is inappropriate to use. These one colour variations are to only be used with the PERIOD colour palette and must include the yellow dot. The one-colour variations are to be used on a background that allows enough contrast in order for the logo to remain legible and easily recognisable, on the right is an example of proper usage of the one-colour logo variation.

Example of proper usage.

Logo Guide - Master Logo (One-Colour variations)

LOGO VARIATIONS.. VARIATIONS Aside from the master and one-colour variations there are 2 other types of variations of the PERIOD logo which include the icon and the illustrative cover logo variation. All logo variations of the PERIOD logo are to use the PERIOD specified colour palette only. In cases where colour is unavailable, an example being printed media then it is acceptable to use the black and white variation as a substitute, this is to ensure a consistent visual style to keep our logos legible and follow our brands visual identity.

Icon

The icon is a small look into our logo, it is to be used when there are tight space restrictions, using a square format, and also when the minimum size requirements cannot be met, then it is acceptable to use the PERIOD icon, such as for web tabs. When using the Icon variation, it is important to only use either the full colour icon (like the icon on the left), or use the yellow and black one colour variation (on the right).

Full- Colour

Yellow & Black

Logo Guide - Logo Variations

CLEAR-SPACE & MINIMUM SIZE. SIZE .

Minimum size 17mm

It is very important to respect the clear-space and minimum size requirements when using the PERIOD logo in order to protect the integrity of the primary logo. These requirements should be followed at all times.

Clear-Space It is necessary to have an appropriate amount of clear-space to separate our logo from other graphic elements, to ensure the maximum amount of visibility. In the case of the primary logo the clear-space minimum is equal to 1/2 the height of the size of the logo, as indicated by the “x” in the example to the right.

Minimum Size A minimum width of 17mm has been set for the primary logo to maintain legibility of all elements that make up the primary logo. When scaling down the logo, it should never be minimized below 17mm in width.

Logo Guide - Clear-Space

LOGO MISUSE. MISUSE . Logo Misuse

Manipulating logos is harmful to one’s brand and hinders effective communication. Please be mindful of this when using the PERIOD. logo variations and avoid these common examples of incorrect logo usage:

DO NOT:

1. Stretch or distort the logo in any way 2. Alter the colors of the logo 3. Apply 3D effects to the logo 4. Add mismatching colors to the logo 5. Rotate the logo 6. Change outline 7. Add a drop shadow effect 8. Add elements to the logo 9. Cover any part of the logo with any elements 10. Skew the logo 11. Use colors with little contrast 12. Mismatch sizing of elements 13. Change typeface 14. Add other effects like bevel 15. Change opacity

Logo Guide - Logo Variations

COLOUR GUIDE.. GUIDE

1. 2. 3. 4.

Colour Palette Colour Application Pattern Pattern Application

COLOUR PALETTE.. PALETTE The PERIOD brand has a distinctive colour palette which expresses our identity, it's a key insight into our brand values and how we see ourselves as an organisation. We have meticulously picked out these specific colours to represent us. The PERIOD colour palette utilises bright colours to provide a clear element of contrast which highlights our message of empowerment, these colours are also fun and quirky and eye-catching which represents our tone of voice really well. The colour palette utilises contrast between complementary colours, they are brightly saturated and contrast very nicely with black and white. The colour palette has been specifically designed, so it is crucial that there are no alterations to the colours when using the PERIOD brand, as that can be harmful to one’s brand and hinder effective communication.

R:226 G:206 B:32 C:14 M:12 Y:100 K:0 #:e2ce20

R:241 G:102 B:136 C:0 M:75 Y:24 K:0 #:f16688

R:129 G:208 B:212 C:47 M:0 Y:18 K:0 #:81d0d4

R:65 G:176 B:228 C:65 M:13 Y:0 K:0 #:41b0e4

R:0 G:0 B:0 C:0 M:0 Y:0 K:100 #:000000

R:255 G:255 B:255 C:0 M:0 Y:0 K:0 #:ffffff

Colour Guide - Colour Palette

COLOUR APPLICATION.. APPLICATION When using the PERIOD colour palette there are a few things we must mention before using them regarding application, although all colours have been chosen because they work harmoniously together, there are times where the colours aren't optimised to their full potential, that is because there isnt enough contrast. To combat these problems of contrast try not to overlay dark blue on pink, pink on dark blue unless there is black separating the two colours, due to the conflicting colours creating a odd look to the eye. Lighter colours work best on dark colours same the other way around, however dark colours on dark colours and light colours on light colours struggle to compete as their isn't enough contrast, so to combat this, it is recommended to add a black outline to combat these problems.

Colour Guide - Colour Application

PATTERNS.. PATTERNS

The full colour patterns use the full PERIOD colour palette to fill each illustration making each element stand out, these patterns can be used on its own, or with other graphic elements, it can also be used in textile design and for packaging.

Full Colour

Full colour patterns

Monochromatic pattern

The monochromatic version uses monochromatic tones of the PERIOD colour palette to colour the illustrations.

Colour Guide - Patterns & Application

Monochromatic

There are two types of official PERIOD patterns, being the full colour and monochromatic patterns. These were made by Graphic designer Gizelle Jacobs. The patterns are to be used as backgrounds in cases where a solid background colour appears too boring and you want to spice things up a bit, then you may use these approved patterns. Both patterns use the same illustrative style and usage of outline.

PATTERN APPLICATION. APPLICATION . There are a few specific requirements in order to use the PERIOD official patterns this is to ensure that all elements are utilised effectively, and they are consistent with our brand identity, it also makes sure that elements stay legible and that there is enough contrast to communicate important information. The full colour pattern itself is very bold in itself which makes it hard to normally pair with other graphic elements; an exception is if a white graphic element is applied. The application of the full colour pattern variations are recommended to be used as a pattern on textiles, and not to have other graphic elements added over top. The monochromatic variations on the other hand can be used to overlay other graphic elements as long as it allows enough contrast between elements, it can also be used as a background and the same as the full colour pattern variations.

Full Colour

Monochromatic

Colour Guide - Patterns & Application

TYPEFACE GUIDE.. GUIDE

1. 2.

Type Face Hierarchy

TYPEFACE.. TYPEFACE Primary Typeface Montserrat (OTF) Font Family Montserrat Light Montserrat Regular

Itim Font Family Itim Regular

Headline Typeface Uppercase 26pt Itim Regular - (Stroke 0.5)

Body copy Typeface Size 10pt Montserrat Light Montserrat Regular

Helvetica & Arial The PERIOD font we use for our body text is Montserrat. It’s a versatile san-serif font which should be used across branded materials whenever possible. If there are technical restrictions and in cases where Montserrat is unavailable for example, power-point templates, screen application and typed documents, then you may use Helvetica or Arial.

Typeface Guide - Typeface

HIERARCHY.. HIERARCHY When it comes to typeface hierarchy there are a few specific rules to follow to ensure a consistent visual typography style, this is to maintain our professional standards and ensure readability. These are formal standards that are required in all PERIOD documents. To ensure the most readability it is recommended for all typography to be on a white background.

Body Text

All body text must be Montserrat (OTF) Light 10pt. This has specifically been designed to maximise readability for our target audience, and to compliment our visual style. In some cases where Montserrat (OTF) Light is unavailable or doesn't provide enough contrast then Montserrat (OTF) regular can be a substitute. Body text must be black and on white background for readability.

Subtitle

Subtitles use the Itim typeface and must be 16pt. Subtitles also have a 0.5pt black stroke applied to it to outline the typeface. In cases where a stroke cannot be applied to the subtitles such as emails then regular Itim 16pt is acceptable. Subtitles must be in the PERIOD dark blue colour.

Title

All titles are Itim 26pt and must have the signature period full stop at the end of the word in the PERIOD yellow. The title all have an 0.5pt stroke applied to it, In cases where a stroke cannot be applied to the subtitles such as emails then regular Itim 26pt is acceptable.

Typeface Guide - Hierarchy

IMAGERY GUIDE.. GUIDE

1. 2.

Illustration Icons

ILLUSTRATION.. ILLUSTRATION We have a very distinct illustration style here at PERIOD , our illustration style was developed by our graphic designer Gizelle Jacobs. We wanted to have a quirky cartoon style that is bright and draws people in, while also creating a new perspective on the topic. We wanted to play around with anatomy and show things that would normally be controversial. Our illustrations use a solid fill of our colour palette. The PERIOD official uses a special line technique where inside lines are lighter, and there is a thicker outline, which characterize our illustrative style. For our character design we wanted to go with a very stylized look that is heavily inspired by comic culture and pop art.

2pt 4pt

Imagery Guide - Illustration

ICONS.. ICONS For our user interfaces and digital media platforms we have PERIOD official icons. These were also designed by our graphic designer Gizelle Jacobs. These icons are used on digital media platforms such as our website, and in the future app development plans. These icons are based on usual icons but we have put our own PERIOD twist on them to differentiate them and make them unique to our brand. Our Icons have a thick outline, to be consistent with our illustrative style, so they are easily recognizable.

Imagery Guide - Icons

CREATIVE MEDIA STRATEGIES.. STRATEGIES

1. Introduction 2. Message 3. Insight 4. Idea 5. Contagion 6. Timeline 7. Touch-Point 1-6

INTRODUCTION.. INTRODUCTION Here at PERIOD , advertising is a huge part of us, it's how we are able to spread our message across the country, it's how we get the community to come together to spark discussions, it's how we grow and accomplish goals. A big part of our marketing and advertising is ensuring we have successful creative media strategies in order to accomplish all we have set out to do. It is essential for our marketing strategy to be consistent and relevant to our core values and for our brand identity to shine through, we pride ourselves in our creativeness and strive to produce a unique perspective on solving problems and tackling the subject. As part of our launch campaign for our service in September 2023 we released a variety of engaging material up until our official release of our service. This included a role out of digital media advertising using social media platforms, physical media advertising such as coupons & posters, we released our website, and also distributed free products to advertise our service and gain popularity. In our launch campaign we wanted to get the community involved in a collaborative project to spark discussions around periods and spread positivity, that's where the happy bathroom project came to life, helping spread awareness and helping our service gain recognition and popularity.

Gizelle Jacobs

Chief Marketing Director gjacobs@period.com 0800 732 382

Jacobs Gizelle

Advertising Co-Coordinator gjacobs@period.com 0800 139 786

Booklet Introduction & Overview

MESSAGE.. MESSAGE Through our marketing and advertising strategy we are looking to convey two main messages that will connect with the public in our cute quirky way, the message needs to be expressed in a fun way that is sharable and current, making use of the current trends. The first single minded message we aim to share is that we all are in this together and that we have got you covered in these times in need, we have experienced the same problems, we've listened to you and we are here for you, and have your back. We want you to feel comfortable and to solve this problem the only way we know how, which is with humor, quirkiness and style :) . It is important to emphasize the community aspect as well, and with our advertisements its key to include community driven projects that gets the public involved, in something fun and memorable. The second single minded message which is essential for advertising our service is the emphasis on breaking the negative connotations around periods. Because it's seen by a lot of people as a taboo subject that isn't talked about openly, it created a lot of the negativity around the subject, and has forced people that menstruate to try to suppress that completely natural healthy part of their life. Most of the time it completely turns people away from being open about it which can be devastating for people that should seek help but can't directly ask for it due to the negativity attached to the topic. So to combat this we want to push this message in all advertising and marketing campaigns, in order to emphasize period positivity, encourage people to spark conversations, open about it and make peace with this completely normal part of life. We can also use this opportunity to properly educate the population about periods to help promote an overall new and brighter outlook on the topic.

Creative media strategies- Message

INSIGHT.. INSIGHT Through thorough research we have found that our target audience 13-30 year old females, are likely to participate in something if it is visually appealing, research suggests that illustrations that inspire people to look twice usually get their attention and then further inspire them to take further action. The target audience is more likely to participate in community driven projects, and being included in things and have a say. 13-30 year olds also have been observed to be the most vocal range of people, often having a big say in current events and directly influencing the markets and trends, so it is important to be able to effectively intrigue them, to help spread our message. Our campaign will gather a catch on quite quickly due to it being a very controversial topic, people our customers will resonate with it and be attracted to the topic as they can closely relate. With our fun quirky style it also turns heads giving them a unique perspective into the topic, which makes the advertising memorable and get people's attention, and resonate well with them, for the project to have long lasting change, rather than just being in the short term.

Creative media strategies- Insight

THE IDEA. IDEA . From the message and insights, that then brings us to the big idea around our creative media strategies and how we approach marketing and advertising. Our big idea for the campaign launch is to have something fun, quirky and engaging to create a memorable experience. To create achieve those goals we have launched : – – – – – –

An engaging community project called the Happy Bathroom project Funny quirky advertising posters Period emergency packs Free sanitary products vending machine Fun, engaging social media presence An engaging website that brings all our work together.

CONTAGION.. CONTAGION The idea will attract contagion as it is unique, quirky, and fun and will spark interest, the campaign is designed to attract the community to participate and get involved in this project, so people will be encouraged to share their experiences, they think this looks cool, gives a like on social media platforms, maybe share it to friends, they get attracted to it and share it... and so on and so on. It's contagious because it's trendy, a bit odd and sparks conversation.

Creative media strategies- Idea & Contagion

TIMELINE.. TIMELINE

September 2nd 2023 Coupon flyers distribution

September 7th 2023 Period Emergency packs and desk calendars to workplaces & schools.

September 8th 2023 Social Media Advertising, video advertising, Online discussions

Creative media strategies- Timeline

September 18th 2023 Happy Bathroom project release.

September 28th 2023 Campaign posters advertising in public areas.

Creative media strategies- Timeline

September 30th 2023 Period sanitary product vending machine service released to major cities.

1st TOUCH POINT. POINT . As part of the first touch point of the PERIOD launch campaign we decided to team up with popular feminine hygiene product brands such as U by Kotex, Stayfree and Libra, to hand out PERIOD coupon flyers. On the flyers they will have the PERIOD logo, and a link to our website for more information. On the flyer will also be a 30% off voucher for participating feminine hygiene products to use at Warehouse, Pak'N'Save or Countdown. Note that on the voucher it will also contain terms and conditions, expiry date and relevant information to the terms of use. These flyers will begin distribution on the 2nd September 2023 by volunteer representatives in each town and city and 100,000 flyers will be distributed across the country in popular public places like malls, workplaces, schools, and around areas with large amounts of foot traffic will be distributed. Through our website you can also order these coupons for schools, workplaces and more, through the resources page.

Creative media strategies- Touch point 1

2nd TOUCH POINT. POINT . For the next phase of our launch campaign strategy we have partnered with many schools and workplaces across the country to we release our own emergency period packs cleverly called Oopsie Packs, and desk calendars. These are little freebies to share a little smile on peoples faces and serve as something nice to have. They each have something for everyone and to suit every users preferences

The pack includes essentials for those emergency days, to make them just a little bit better. In these Oopsie packs they include: -A pack of 16 tampons -8 winged pads -16 pantie liners -A bag of jelly beans -Some include a spare pair of reusable underwear -A coupon for female sanitary products -A Moon-cup

Creative media strategies- Touch point 2

The calendar serves as a little cute memo you can keep on your desk or wherever to keep track of your cycle. The PERIOD calendars come with cute stickers and a marker. As of September 7th these products have been scheduled to be handed out to all females and people that menstruate in workplaces, and schools. Part of this phase we have been able to hand out 50,000 period emergency packs and desk calendars to over 5,000

different schools and workplaces. Oopsie packs and PERIOD desk calendars are also available to order via our resources page on our website at www.PERIOD.co.nz/resources, to provide for your workplace, school, university... These require a small fee but every order helps donate money to help out our organization to keep providing for those in need. When ordering the custom Oopsie pack you can also customise your order, put in your sizes and get your own t-shirt.

Creative media strategies- Touch point 2

3rd TOUCH POINT. POINT . The third touch point of our creative media strategy before releasing the PERIOD vending service officially, will be the growing presence of social media. Utilising Facebook, Instagram, Tik Tok, YouTube... we will be releasing an assortment of advertisements to promote the launch of our service. From September 8th we will be releasing content using our partnerships with popular influencers across social media platforms, in order to spread awareness and gain attention on our service and hopefully build hype. It will include a little bit of information and links to our social media networks and websites. From September 8th we will also be releasing video advertisements across streaming services like YouTube and TVNZ on demand, to help expand the growth of people seeing it. These advertisements will be running up until the full release of the PERIOD vending service.