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Perfect Finnish for the world hockey championships
A
s the official sponsor of last month’s 2022 IIHF Ice Hockey World Championship in Finland, the country’s leading paperboard producer MM Kotkamills did everything it could to turn hockey fans attending matches at Helsinki and Tampere arenas into global ambassadors for sustainability with recyclable paper cups made from its ISLA line of foodservice board. Used to serve hot and cold beverages at both arenas and the outside Official Fan Zone areas, the vast majority of the ISLA beverage cups ended up inside the special recycling stations set up throughout the venues for the two-week event, which was dramatically won by host nation in overtime against Canada in the gold-medal final. “One of the values of the 2022
IIHF Ice Hockey World Championship is responsibility,” says MM Kotkamills managing director Päivi Suutari. “It is precisely these kinds of events that MM Group wants to support through our responsible partnership program. “Responsibility is one of our core values, and we expect it from our
partners as well,” Suutari adds. “Building an ecologically more sustainable operating culture is always based on collaboration.” According to MM Kotkamills, the ISLA barrier cupboard material can be reused up to 25 times when recycled properly. In addition to its sustainability and circularity attributes, the ISLA
material is also ensure superior brand visibility with top-class printing properties of the cup. Says Suutari: “Having these visually attractive paper cups made from our ISLA board was an opportunity to make visible the event’s eco-friendliness and sustainability, and significantly reduce the amount of plastic waste.”
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CANADIANPACKAGING · June 2022
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