December 2008 Volume 19, Issue 12 Delivering daily news to Canada’s trucking industry at www.trucknews.com
Sterling brand gets axed
What next?
Daimler to focus on two-brand strategy
As diesel prices return to normal, a shortage plagues Western Canada
By James Menzies ST. THOMAS, Ont. – Daimler Trucks North America (DTNA) shocked the industry Oct. 14, by announcing it is discontinuing the Sterling Trucks brand. The surprising announcement came just two months after Sterling introduced a new sleeper cab and Class 8 natural gas vehicle, rounding out the most complete line of Class 3-8 trucks in the industry. “Plans based on an expectation of brief, sharp market events driven by regulatory change, followed by periods of reasonable growth, are out of step with the emerging realities of the latter part of this decade,” Chris Patterson, president and CEO of DTNA said in a release. “We’ve examined every part of our organization in light of the changed economic environment.” Here in Canada, the demise of Sterling delivers a triple whammy: brand-loyal customers (and there were some) must find a new truck; Sterling dealers must find a new revenue stream; and the 1,300 employees at the Sterling truck plant in St. Thomas, Ont. must find new jobs. The St.Thomas plant will be shuttered in March, 2009 concurrent
GOOD IF YOU CAN GET IT: Fuel prices are dropping like a stone in parts of the country, but in Western Canada a shortage has left some truckers facing rations and others having to pay late delivery fees to shippers.
By Jan Westell CALGARY, Alta. – A calamity of planned and unplanned shutdowns among at least three oil refineries in Alberta has created a shortfall of diesel, affecting the trucking industry in that province, as well as Manitoba, Saskatchewan, and northern B.C. It’s a situation that has been underway for a couple months, but has intensified recently. Brett Gundersen, an owner/operator based out of Prince George, B.C. who hauls propane to the Alberta oilpatch, has had his own frustrations finding fuel. And despite reports of resumption of services with refineries that experienced shutdowns, Gunderson was still seeking fuel on Oct. 29. “Yesterday I couldn’t get fuel in any Petro-Cans all way from Edmonton down to Calgary. I stopped at UFA (in Aidrie) and found some up there,” said Gunderson. He felt that as a long-haul driver, he had more choice on the road than a local hauler who might be stymied by lack of supply. “There are quite a few guys Continued on page 6 ■
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Spec’ing shunt trucks See pg. 18
Mark Dalton O/O
Inside This Issue... • Convoy for a cure: The first all-female truck convoy was held in Ontario to raise money for breast cancer research. Will it Page 8 become a national event?
• Private matters:
How much personal information are shippers entitled to demand of drivers? Page 16
• Cash or credit?:
Eric Berard examines the global credit crunch and its potential impact on OEMs and truck buyers. Page 20 Look to pay more for credit – if you can get it.
• Watch your fuel: A new program from Volvo helps fleets set benchmarks and maximize their fuel mileage.
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