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PAGE 38
It started to grow and never looked back. Was last month’s Brexit vote the beginning of the end, or another fresh start, asks Mike Rigby MRA Marketing?
It’s too soon to know how successful Theresa May and her new Government will be. But without an effective opposition, whatever Government wants it can do.
THE POLLS GOT IT RIGHT The shock many felt that caused the chaos is a reflection of how inward looking we’ve become. The media, politicians and ‘the Establishment’ mostly live and work in London, and London has become a different country from the rest of England & Wales. You can’t blame the polls for misleading us because they got it right. By the last week of the campaign it was clear it was very close and it all depended on who turned out in what number. Analysing the polls, one of
DOORS
Is your supplier letting you down ?
Mike Rigby.
MRA’s copywriters, Cathy Lynn, forecast the final result with great accuracy, and won our applause and a cake!
from only
GROUPTHINK GRIPS THE ESTABLISHMENT & NATIONAL MEDIA
£365
If everyone you know voted as you did, it was a shock. The national media were appalled. Afflicted by groupthink, they spread self-fulfilling panic among readers and viewers. Seen through their eyes, Britain has committed suicide. Exchange rates plunged. Shares were on a roller coaster.
IS STERLING DOOMED? Time period
USD per 1 GBP
USD per 1 EUR
1 week to 13 July
+2.1%
+0.2%
1 year to 13 July
-15.6%
+1.4%
1 year to 1st June
-7.6%
+2.0%
Continued on page 12...
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PAGE 54
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On ‘Black Wednesday’ 24 years ago the pound crashed out of Europe’s ERM (Exchange Rate Mechanism). To the surprise of economists, media and the Establishment, Britain’s economy didn’t tank.
However you voted and whatever you expected or hoped for from the Brexit referendum, the initial chaos has been resolved, mostly in surprising ways. The result was a shock to both camps. They either disbelieved what the polls were telling them, or saw what they wanted to see, regardless of actual numbers. Neither Remain nor Leave had planned for a different outcome, and the ensuing turmoil triggered the greatest political storm in living memory.
Issue 65 August 2016
THE RIGHT PEOPLE READ GLASS NEWS 3 E4 AG AB E! E P E C ID SE TH S GU – ER Y BU
BREXIT BUST OR BOUNCE?
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15/07/2016 13:53