Improve Media Information by Christina Shaw

WHY IMPROVE? There is no other media in the marketplace which matches the uniqueness of Improve. Sure, there are a plethora of home improvement magazines, gardening and interior design publications, but there is no other form of media that just caters for the window industry, targeting the consumer. How many of your customers will google search a local window company when looking for new windows? The search results are endless, tedious and confusing! By downloading a free magazine, completely dedicated to our industry, the consumer has all the resources at hand, in one place, displayed in a positive and professional format. When browsing our appealing case studies and being able to see amazing extensions in situ, the consumer can then click straight through to the company who provides the products. Not only do we reach the consumer, Improve Magazine is also delivered to architects and specifiers across the UK, helping get your products in front of the companies who will advise the homeowner on their ultimate decisions.

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PUBLISHER’S STATEMENT “Now, more than ever, homeowners are looking at how to improve their homes. With holidays off the agenda for the foreseeable, consumers are more than likely to spend their cash elsewhere and as consumer research trends suggest, this will be on extra living space, gardens, home offices and home improvements. “Having spoken to many of you during lockdown and post lockdown, consumer enquiries are higher than ever. Now is the time to get your company and products in front of this receptive audience! You don’t need to have the facility of selling direct to consumers, leads can be passed onto installer networks, and probably the most important thing is to ensure your brand is seen and your products are specified. “Improve Magazine is aimed to educate the end-user about all things windows, doors and conservatories, whilst generating results for our advertisers. An important part of our aim is to quell the negative image of the window industry, by highlighting to the consumer, the high level of professionalism within it. “The way people access information has changed drastically over recent years and companies often struggle to keep up with ever-changing formats and social media advertising. Improve was born from the idea of bringing consumers and suppliers together, in a simple format that everyone can interactive with. Readers will be inspired by the latest projects and case studies, guided by industry experts who can help turn their dreams into reality. Improve Magazine will reach the ever elusive consumer within the comfort of their own homes, using familiar social media platforms and using their own Google searches to provide relevant content whilst in a ‘buying mode’. Christina Shaw Publisher

distribution

EXPLAINED Issuu The revolution in digital media over recent years has been phenomenal. It now has a greater reach than any other single form of media, with the social media platforms becoming the mainstream for most walks of life. There is a website and social group for just about everything from politics to flower arranging and that vast pool of information and resources is growing by the minute. Companies who have embraced the new media will be well aware of the benefits both in reach and cost, and no longer use outdated forms of traditional marketing. Improve was created to exploit all avenues of digital media to give unparalleled coverage within the home improvement market. Our distribution will be via our website, Issuu, and social media platforms targeting the audience that your company needs.

WHY? From this we form the basis of our Circulation, covering the most lucrative social economic consumer groups.

Issuu is the leading digital publishing house and enables Improve to be circulated to anyone who has expressed an interest in home improvments. With pages views in excess of 1 billion, and a staple of 50 milion publications, plus millions of readers, its the perfect platform for Improve Magazine. The magazine can be viewed full screen on a desktop, on a tablet or mobile with ease, so Improve can be read wherever you are. The digital system alows you to link through to other articles and advertisers websites direct, this includes a video feature making Improve totally interactive to engage our readers. With Issuu there is already an existing audience looking for your products and services.

SOCIAL MEDIA FaceBook

Pintrest

Facebook Advertising - using Custom Audience. Our campaign will specify age groups, geographical area, home improvement key words and interest, and will be re-targeted using the Custom Audience advertising service (UK only).

Pinterest operates differently than other popular social media platforms. Many people don’t use the network for broadcasting content to their followers — they use it to save valuable ideas, products, and content for a later time. Since many consumers save products to go back and purchase them later, Pinterest is the perfect tool for businesses selling products or content. In fact, 93% of users plan purchases with Pinterest, and 87% actually make a purchase because of something they saw on the platform.

Joining groups is a great way of increasing views and gaining interaction with your own social media pages and platforms and also helps get your products specified! Improve Magazine has joined a number of groups including architects, interior design, homes & gardens and home improvement forums. All our features and stories will also be broadcast across the platform for a fully integrated experience.

Instagram Our Facebook stories and campaigns will also feature on Instagram, with paid for links to allow users to download the magazine. 60% of people say they discover new products on Instagram and over 200 million Instagrammers visit at least one business daily. Instagram is also an influencer social media platform, with the magazine likely to be seen by interior designers, architects & specifiers and landscapers.

Twitter All our stories and fearures will be broadcast on Twitter along with an extensive marketing campaign, this will be targetting the same demographic, making sure Improve is seen by the right people.

What’s also unique about Pinterest is that when someone saves a Promoted Pin, other people see it in their feeds as well, which naturally encourages increased engagement and drives additional sales. And, although paid ad campaigns end, the Pins themselves last forever, so your ads will never stop appearing in front of users. Advertisers actually receive an average of 20% more clicks in the month after launching a Promoted Pin campaign. Pintrest is also the favourite for interior designers looking for inspiration.

FORTHCOMING FEATURES & KERB APPEAL What does your front door say about you? When it comes to kerb appeal, its all

SKYLIGHTS & ROOF LANTERNS Transform a family room or use in conjunction with solid roofing, for an existing conservatory, totally transforming a room. Add space and

about the first impression. So forget your beautifully decorated interiors, because it could well be the colour of your front door that reveals most about you... Not forgetting, keeping your home secure. The front door is still often the first place burglars will try – we will help you choose the most secure door in the market place.

light to any room! Draw extra light into a bathroom without compromising on privacy, or illuminate enclosed spaces such as dark hallways – the possibilities really are endless!

SOLID ROOFS

TIMBER WINDOWS & DOORS

How to ensure you choose a roof which meets industry standards, along with a qualified installer. A solid

Why choose timber windows over any other material? We take you through

roof can literally transform your conservatory, and is also a great choice for a new extension. Don’t be caught out though! Avoid common pitfalls such as cladovers. Our informative guide will have you genned up and in the know, in no time!

UPVC WINDOWS One of the most popular home improvement products. UPVc has

become the by word for window replacements, but it has changed dramatically over recent years with the introduction of colour.

the features and benefits. Work with the most natural material on earth and allow mother nature (together with one of our reliable suppliers) to work their magic on your home. With windows and doors that can last a lifetime, and exceeds building standards, timber is worth investigating.

BLINDS & SHUTTERS Already discounted curtains for your new windows and doors? When adding

the finishing touches to your windows, there are so many blinds or shutters, to choose from. We bring you tips and advice on how to choose, from the type of window you want to dress, through to which room would best suit which blind.

ARTICLES BI-FOLDING DOORS The buzz word of doors, what’s not to like? But is your home suitable for bi-folding doors? With the help of so many

home improvement programs, bi-fold doors are more popular now, than ever. But how do you choose, and what do you look for? Open up your room and open up your mind with our advice columns and feature articles.

RAINWATER/GUTTERING & ROOFLINE Not the most glamorous aspect of our homes, but extremely important none the less! How does your guttering work and what different kinds of guttering and rainwater products are available? Carefully chosen roofline products can help transform the look of your home – yes, they really can!

LARGE SPAN SLIDING DOORS

GARAGE DOORS

Why limit yourself to standard, when you can have spectacular?

Automated or manual? Up and over or sectional? Or maybe a side hinged design would work better for your needs? We will help you find a garage door that is in keeping with your property.

Sliding doors with large glass panels and very few sightlines, really do bring the outdoors in. No matter the weather, your view will be uninterrupted.

POOL HOUSES Have a pool or would like a pool? Have you considered the wrong type of pool can actually devalue your property? We take a look at modern

construction methods, helping to eliminate potential risks, when considering which type of pool/pool house is suitable for your property.

GARDEN ROOMS Enjoy your garden all year round! We love our gardens! Unfortunately the British climate often dictates otherwise, meaning less time outdoors. A garden room can open up lots of opportunities to enjoy your garden. Man cave? Quiet retreat? Cool office space, self contained granny flat, or simply for Al fresco dining – there is room in your garden.

HARDWARE & SECURITY Feeling secure in our homes is one the most important factors for UK homeowners. There are many simple

measures we can take to ensure our homes are secure – locking windows & doors at night is one of them! We also need to know that the locks and hardware, on our windows and doors meet with industry standards and are child friendly, as well as being aesthetically pleasing. If you take security seriously, read our articles!

ALUMINIUM WINDOWS & DOORS An increasingly popular choice.

Strong and durable, aesthetically pleasing, smaller frames, larger glass options and a whole range of colour options – aluminium windows and doors are here, and here to stay.

GLAZING, PROPERTY MAINTENANCE & LOCK REPAIR Need a new pane of glass or new door lock? Many local companies offer a

quick and professional service, whether its an unfortunate case of a break in, or you need to change the lock on your front door.

ARCHITECTURAL GLAZINGG (INCORPORATING TRIPLE GLAZING) Bricks and mortar is the stuff our homes are made of, but if you really want to push the boundaries... Don’t

just think windows! The architectural glazing opportunities available in today’s marketplace are vast. Think glass walls, sliding doors, walk on glass, glass walkways and glass box extensions. Think out of the box.

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CONSERVATORIES & ORANGERIES Undoubtedly a British staple when it comes to choice of extension.

FACADES A thoughtfully designed skin or facade, can make a new building beautiful. It can also transform an existing

Whether its a glass roof with bi-folding doors, or a solid roof with skylights, we bring you an option that will suit your home and your budget, bringing your whole build together.

building and give your home a unique, enticing frontage.

FLOOD PREVENTION

Older buildings that aren’t listed are often in conservation areas or national parks. That means your home

Help to protect your home during flooding. Advancements within the industry

mean there are now products available, which could help you prevent water entering your home through your windows or doors. We also bring you information, advice and tips, including the Government’s ‘Know Your Flood Risk’ campaign.

FINANCING YOUR PROJECT The home improvements market is showing no evidence of slowing down. As we look to invest in our homes,

with sizeable improvements such as extensions and conservatories, access to reliable funding is essential.

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HERITAGE & PERIOD PROPERTIES

has special protections. If you are proposing an extension to a period property, chances are you will need planning permission. Changing your windows? Enhance the character of your home whilst protecting its value. Finding the right products for you, is right here!

BALUSTRADES & BALCONIES Adding a balcony to a bedroom can make a huge difference! The

balustrades you choose for the balcony need to be in keeping with the property. We showcase a number of companies who provide stone, composite or glass balustrades, for every different type of property. Advice is also on hand if you are thinking of adding a balcony to your home.

EXTENDING YOUR HOME Finding the right architect can mean a seamless process or a build from hell. We offer advice on how to choose the right architect for you. This section also provides you with advice such as planning permission equirements.

ADVERTISING OPPOR

2020 ADVERTISING POSITION

Rate

ADVERTISING POSITION

Rate

Front Page Sponsorship (SOLUS) (this will be based on image quality)

£595

Quarter Page

£195

Inside cover (double page spread):

£1,250

Product Finder Section (1/4 page slots):

£195

Double page article:

£495

Page 5 Solus Sponsorship (SOLUS) £495 (1/4 page contents): Full Page

£395

Full page article:

£295

Half Page (horizontal or vertical)

£265

Press Release

£125

RTUNITIES DETAILS Distribution Dates

September, October and November 2020 Magazine promoted over this three month period

Magazine Advertising

All copy needs to be A4 in size and can be left as RGB. Format willl be print ready PDF with links left live, so any e-mail addresses or websites will automaticaly be linked. We also have the facilty to have video adverts as well, which are a great way to demonstrate your product to our readers, via your Youtube channel.

Website Advertising – Pay Per Click Only pay for actual visits to your website! The PPC (Pay Per Click) model is a popular method of tracking advertising and it’s a great balance point when it comes to risk.

Using this model you (the advertiser) only pays when someone clicks your ad. It’s a very reasonable way of doing business as you only pay when you get a real lead to your site.

PAY A SET MONTHLY FEE Improve Magazine website offers two options of advertising. PPC (recommended) or a set monthly fee. You will still receive a report on your click through rate so you may decide to use the ‘Pay Per Month’ method for a period of time, monitor the results and then change to the PPC method. The choice is yours and its what ever works best for you. Pay Per Month ads start from £150 p/m.

PPC is tracked through our Content Management System on our website and is charged at £1 per click. This method also works within any budget. You can cap the amount you spend. For example, if your budget is £200 per month, we will cap your click through rate at £200. Click through reports are sent to you weekly. For daily click through reports, a small fee will apply.

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