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. .. E R A S R E N N I W E H T AND The favourite brands in
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the townships revealed
he best-loved brands in South Africa’s townships were revealed in a Daily Sun supplement on 16 May 2017. Market research company, Ask Afrika, conducted a comprehensive nationwide survey with a sample that is representative of the township population, comparing brand usage across 144 product categories and ranking 2 996 brands. This year, 36 Ask Afrika Kasi Star Brands and 59 potential Kasi Star Brands emerged from the study. Kasi Star Brands are woven into the fabric of vibrant South African townships.
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www.spotongmag.co.za
The overall 2017/2018 Kasi Star Brands winner and favourite township brand is Coca-Cola, with KFC in second place, Kiwi shoe polish third, Koo beans fourth and Mageu No 1 fifth. CocaCola has been the top township brand for two years running. Ask Afrika Kasi Star Brands are defined as brands that are used most loyally by South African township consumers. These brands encapsulate a common experience and Kasi consumers are committed to them.
