Spotong Issue 22

Page 40

R E E B T F A R C R CRAZY FO LIQUOR STOCK

started craft beer: at th r e e b t af cr e th – Mitchell’s Brewery sting better than ever before now looking and ta

Hein Swart, Managing Director of Mitchell’s Brewery, says the first beer he ever tasted was from Mitchell’s when he was on holiday in Knysna as a young man, and “long before craft beer was even a thing”. Swart’s first taste started a passion that later led him to join South African Breweries and achieve the hard-earned status of SAB Master. “It’s given me the experience, knowledge and know-how to take a brand like Mitchell’s, who has a craft brewing history of more than 30 years, and drive it forward commercially.” Apart from the brand-new packaging design, there has also been investment in optimising quality, consistency, and production processes at the sub 20 000 HLPA brewery in the heart of Knysna. Filtration and pasteurisation capabilities 38

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have been implemented, and a fermentation tank farm extended with additional fermentation vessels to ensure reliable supply. International Brewmaster, Jörg Finkeldey, who consults to the production team at Mitchell’s, says, “The range continues to remain true to original ingredients, and we’re constantly refining processes to ensure the best brew across our entire range.” The ability to source high-quality ingredients locally remains core to the Mitchell’s philosophy. “We’re in the prime Southern Cape agricultural region where hops is cultivated, so we have access to the finest raw ingredients on our doorstep. We only use 100% natural ingredients, which are locally sourced, using original recipes and a unique brewing process, resulting in full-bodied, thirst-quenching flavours for our discerning clientele,” says Finkeldey. With a permanent staff complement that has been at the brewery for the past 15-18 years, and nurtured in the skill of craft beer production, Swart says, “Getting craft beer right is part science and part art; it takes a high level of commitment from everyone at the brewery, and we’re very fortunate to have such a longstanding and dedicated team of people involved from the local community.”

Courtesy of www.foodreview.co.za

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stablished in 1983 in Knysna, Mitchell’s Brewery is the longest-standing independently owned South African brewery in the country, and also the original craft beer producer in SA. With a team committed to producing the finest quality craft beer using only natural ingredients, Mitchell’s has introduced fresh packaging designs for its familiar beers, known for the authentically charming stories behind their names: Forester’s Lager, Bosun’s Pale Ale, Milk & Honey Ale, 90 Shilling Ale, Raven Stout and Old Wobbly Strong Lager.


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Articles inside

Stokvels: Tips for Year-End Grocery Bulk-Buying

3min
pages 64-65

Property: Bright Future Ahead for the Township

5min
pages 62-63

Cocktails: For World Whisky Day

3min
page 61

Recipes: A Taste of Spring

4min
page 60

Latest Technology for Small Business Owners

5min
pages 57-58

Motoring: Sleek and Sophisticated For Work and Play

3min
page 59

Keeping Less Cash on your Premises

2min
page 56

Smart Storage

2min
page 55

Club 10 Taverns

8min
pages 50-52

Know your Status

3min
pages 53-54

South African Brands on a Winning Streak

5min
pages 44-45

How to Pour the Perfect Draught

3min
pages 42-43

Crazy for Craft Beer

5min
pages 40-41

Brand New Beverages

4min
pages 38-39

New on the Shelf

5min
pages 36-37

Inventory: 10 Great Stocks for Summer

1min
page 35

Inventory: Top 10 Stocks for Spring

1min
page 34

Liquor Stock: Top Spring Drinks

1min
page 32

Jabulani Amphitheatre Heritage Project

4min
pages 28-31

And the Winners are

2min
pages 26-27

The Tavern Tatler

6min
pages 24-25

Hot Off the Press

5min
pages 22-23

Strong Leadership Key in Moving Forward

4min
pages 8-9

Invest in Yourself

3min
page 21

The Validity of Shebeen Permits

3min
page 18

Branding Tips for Township Traders

3min
page 20

Celebrating Successful Women-owned Businesses

9min
pages 14-17

Long Live the Spirit of Liquor Traders

2min
pages 12-13

Secure your Financial Future

2min
page 19
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