LIQUOR E H T R O F S W E N
TRADE
T N E M N R E V O G G UTEN A G H T I W S R E N SAB PART NKING I R D E L B I S N O P S E B, the chosen R E T O mpaign with SA M ca O R P TO murals are places locations for the s will have the
ge where this messa ct as well as pa im al highest soci ble behaviour is where responsi e portance. We ar of the highest im the in le ro a played pleased to have ” ether campaign. #ResponsibleTog
rages “Alcoholic beve ry like beer are ve outh much a part of S African culture”
er mmitment to partn symbol of our co e of us ab e ckling th ing government in ta ith w 5s part of its ongo 12 s B’ rate mmunities. SA ther campaign alcohol in our co tsi, senior corpo ith o w g #ResponsibleToge o ed M in si rtw o te g in K s ly es ep en awar year heritage is de aimed at creating t SAB ape, its people the of ct pa ffairs manager a im a e th uth African landsc on So n e io th ed at uc nd te ed in d an e e murals are of alcohol and th and culture – thes an irresponsible use ric ep connection Af h ut So er portray the de l behaviour, rth fu fu rm to ha of ts ec eff the untry.” The B has with this co in partnership with SA ), at g AB th (S s ie er ew Br veiled across the Gauten al Government, un s will be located ci al in ur ty ov m Pr Ci g e th en , ut ni Ga is is a project urhule d otsi says that th r murals designe s — the City of Ek og oo ro M td et ou m ty of Ci s e rie th se d a SAB’s heart. c nd an lies very near to ane, the West Ra l illustrator, graphi at ca hw th lo Ts d of ne w no re . by s like beer are ametja nnesburg. oholic beverage director, Kgabo M lc ha t “A ar Jo d of an r ne sig de s with South African displayed in area ry much a part of le be ib ve ill ss w s po al be ur t m e no Th ld impact has been that This project wou eng es for maximum lture. Indeed, it m ut cu lu Ga vo e c th ffi of tra ce gh an hi nd the world sible without the assist for cultures arou like essage of respon ld ay m w ou e w th e in “W t. um en dr m to is is e believe that Provincial Govern centuries and w s for all in communities. Th r r er fo ou rtn vi pa ha or be ct al se ci ic so t to raise with beer should to thank our publ s been atives that are se ery experience ha iti ev t in en y m an rn m ve of e go l on addition, it is es on of their help. Loca ucate communiti re the a positive one. In ed cu be d se an to s es us g en in ar lp aw our country’s instrumental in he alcohol. important part of orks of tw e an ar us l g in fu az rm ha am e e th th g more than rights to display ecting onomy, supportin ot ec pr ift of sh ge to sa ily es av m e ds. However, as d to invest he and spreading th million livelihoo lnerable 11. vu t SAB has continue we n os tio m en its ev d pr an cohol industry, ours for the our communities embers of the al of m e norms and behavi us l go e fu to th rm h ay ha ug w e a long alcohol, thro members from th believe that have of harmful use of ds. n. The wall ad ig i ts pa m go l consumption ca ok ho er M co th l,” al ge ho g alco improvin in #ResponsibleTo e at th s ge sa es viours across th pactful m tterns and beha chief director of e pa th murals will relay im , d at tin te th ar cia M ve so d lie as on Raym efore be behaviours says that country. We ther address the toxic ing binge eng Liquor Board, ud ut cl Ga in e l, th ho thy industry that r co al fo al he d of a top of min omoting pr ns ai with the abuse ng m ki re in ty dr fe ge sa ra responsible public iving, unde Africa continues characterised by h is ut drinking, drunk dr So t. as t, en m govern edibly importan he violence. behaviour is incr 19 pandemic. “T dand gender-based vi e ot Co e om th pr e ttl to to ba orking nior SAB has been w hol is a serious se co , al si ot ng of ki e og in M us i l dr fu os harm onsible According to Kg d combating it a culture of resp rvasive issue, an manager at SAB: pe rs d ai an w, and we will aff . e se no at s on or ar sp rp co older re r many ye tional eh fo na ak e st th tih ul m ug a ro s th ire ays to keep requ “Our experience ntinue to find w collective and portance co a r im e fo th ed us ne a ht is ug There sage. This is our pandemic has ta driving our mes mmunities from all relevant n co r tio ou ac try and re ith d w se g ni in orga ciety, t to a better coun so l en ch vi of communicat hi ci itm w t, m e en m yl m st co rn d in a way an actors across gove st ,” she added. more effectively, garding this late . Kgabo a brighter future Re nd . ta or rs ct de se e un at d iv an pr and they appreciate a ed each mural as gn si de ly al on rs pe
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