COFFEE BEAN & TEA LEAF #everydayextraordinary event Scripts & PR
Coffee Bean & Tea Leaf Philippines was looking for a way to launch their new casual dining restaurant concept 26th St. Bistro. My team came up with the idea of #everydayextraordinary, to help communicate the message that 26 th St. Bistro transforms everyday meals into extraordinary dining experiences. We executed press and bloggers events, as well as a special party hosted by Tessa Prieto, a celebrity writer and socialite famed for her extraordinary fashion. These events were supported by online and social media efforts, as well as articles in newspapers and magazines. I helped conceptualize the events and social media messages. I wrote all the scripts for the events, as well as several advertorials and boilerplates.
26TH ST. BISTRO TESSA EVENT SCRIPT GUIDE Time
Activity/ Script
4:00 – 4:25 PM
REGISTRATION DISTRIBUTION OF PRESS KITS DROPPING OF CALLING CARDS
4:25– 4:30 PM GREETINGS
[TO BE PROVIDED BY TESSA]
4:30PM-4:35PM INTRO OF 26TH ST. BISTRO AND #EVERYDAY EXTRAORDINAR Y CAMPAIGN
NOW, AS MANY OF YOU MAY KNOW, I’M NOT A FAN OF ORDINARY. I THINK ORDINARY IS BORING. FROM THE CLOTHES I WEAR, TO THE EVENTS I GO TO, TO THE FOOD I EAT, I WANT IT TO BE MORE THAN THE USUAL, UNIQUE, EXTRA-ORDINARY. WHAT’S MORE, I DON’T WANT EXTRAORDINARY TO BE JUST ONCE A WEEK OR ONCE A MONTH. I WANT EXTRAORDINARY EVERY DAY. THAT’S WHY WE’RE CELEBRATING HERE AT THE 26 TH ST. BISTRO, BECAUSE LIKE ME, 26TH ST. BISTRO ALSO WANTS EVERY DAY TO BE EXTRAORDINARY. THE 26TH ST. BISTRO IS A UNIQUE EXTENSION OF THE COFFEE BEAN & TEA LEAF BRAND, WHICH IS ALREADY A VERY EXTRAORDINARY BRAND TO BEGIN WITH AND ONE OF MY FAVORITE PLACES TO GO TO HERE IN THE PHILIPPINES AND WHENEVER I GO ABROAD. NOW, FOR THE FIRST TIME, THEY’VE TAKEN EVERYTHING YOU LOVE ABOUT THE COFFEE BEAN & TEA LEAF AND MADE IT INTO AN EXTRAORDINARY CASUAL DINING RESTAURANT. THERE’S A LARGER DINING AREA FOR MORE LEISURELY MEALS, A MORE UPSCALE DESIGN AND DÉCOR FOR A RELAXING AMBIANCE, AND OF COURSE, AN AMAZING MENU SELECTION OFFERING DISTINCTIVE, EXTRAORDINARY DISHES FOR BREAKFAST, LUNCH, DINNER, AND ALL POINTS IN BETWEEN. YOU MAY NOTICE I SAY EXTRAORDINARY A LOT. THAT’S BECAUSE THAT’S THE PASSION AND PROMISE OF 26TH ST. BISTRO - TO SERVE UP EXTRAORDINARY DINING EXPERIENCES EVERY DAY. THAT’S THE REASON FOR THE HASHTAG “EVERYDAY EXTRAORDINARY” YOU CAN SEE EVERYWHERE. AND THE REASON THAT IT’S A HASHTAG IS BECAUSE, LIKE ALL EXTRAORDINARY EXPERIENCES, IT’S MEANT TO BE SHARED. #EVERYDAYEXTRAORDINARY IS MORE THAN JUST THE MESSAGE OF 26 TH ST. BISTRO: LIKE THE GOOD FOOD YOU’RE ABOUT TO EAT TODAY, IT’S A GREAT WAY FOR PEOPLE TO SHARE AND CONNECT.
4:35PM-4:40PM I-SPY GAME AND FISHBOWL RAFFLE
OK, BEFORE WE START BRINGING OUT THE FOOD, I’D LIKE TO BRING OUT A FEW GAMES WITH SOME GREAT PRIZES. FIRST, I’D LIKE TO REMIND EVERYONE THAT WE ARE HAVING AN ON-THE-SPOT
RAFFLE. EVERY 26 MINUTES DURING THE PROGRAM WE WILL BE DRAWING A CALLING CARD FROM OUR FISHBOWL, AND THE LUCKY CARD OWNER PICKED WILL INSTANTLY WIN A 500 PESO GIFT CERTIFICATE! SO PLEASE, IF YOU HAVEN’T DONE SO ALREADY, DROP YOUR CALLING CARDS IN AND YOU MAY BE THE NEXT WINNER! NEXT, WE WILL ALSO BE HAVING AN I-SPY GAME. EACH OF YOU WILL BE GIVEN AN ISPY CARD WITH A LIST OF THINGS TO PHOTOGRAPH. POST YOUR PHOTOS ON TWITTER WITH THE HASHTAG #EVERYDAYEXTRAORDINARY AND ACCOUNT NAME @CBTLPH. THE POSTER WITH THE MOST PHOTOS BY THE END OF THE PROGRAM WILL WIN A GREAT PRIZE: A BRAND NEW CBTL SINGLE-SERVE BEVERAGE MACHINE! 4:40PM-4:50PM LUCKY CAPSULE GAME
OK, ONE MORE GAME BEFORE WE EAT! WE ARE CALLING THIS GAME “THE LUCKY CAPSULE” GAME! THE GAME IS LUCKY INDEED, BECAUSE THE WINNER OF THIS GAME WILL ALSO RECEIVE A BRAND NEW CBTL SINGLE-SERVE BEVERAGE MACHINE! DURING REGISTRATION, EACH OF YOU WERE GIVEN ONE CBTL CAPSULE TO "SAVE FOR LATER". THESE CAPSULES ARE MADE FROM THE HIGHEST QUALITY COFFEES AND TEAS FROM ALL OVER THE WORLD . NOW, CAN I ASK EACH OF YOU TO HOLD UP YOUR CAPSULE? WHEN I SAY GO, FIND A PARTNER WITH THE SAME FLAVOR CAPSULE, AND WHILE HOLDING HANDS, COME TO THE STAGE TO PRESENT YOUR CAPSULES. THE FIRST AND QUICKEST PAIR WILL HAVE A 50-50 CHANCE TO BE THE ONE TO TAKE HOME THE CBTL MACHINE. LET’S START THE GAME ON THREE. READY? ONE. TWO. THREE! (ONE PAIR IS THE WINNER) THE GAME IS NOW BETWEEN (NAME) AND (NAME)! WANT TO KNOW WHO WILL WIN? ON THE TABLE THERE ARE TWO PIECES OF WOOD, BUT ONLY ONE PIECE HAS THE EVERYDAY EXTRAORDINARY HASHTAG. THE PERSON WHO CHOOSES THE HASHTAG WILL WIN THE CBTL MACHINE! WE WILL DETERMINE THE PERSON WHO CHOOSES FIRST BY A SIMPLE GAME OF ROCK PAPER SCISSORS! FIRST TO THREE GETS TO CHOOSE. READY? BEGIN! (SOMEBODY WINS ROCK PAPER SCISSORS) OK, YOU GET TO CHOOSE! CHOOSE WISELY, IS IT THIS ONE OR THAT ONE? (SOMEBODY WINS THE CBTL MACHINE) CONGRATULATIONS! YOU ARE THE LUCKY WINNER OF A BRAND NEW CBTL SINGLESERVE BEVERAGE MACHINE!
4:50PM-5:50PM MERIENDA
OK, I THINK WE’VE WAITED LONG ENOUGH, IT’S TIME FOR US TO HAVE A TASTE OF WHAT 26TH ST. BISTRO IS ALL ABOUT. PLEASE REFER TO OUR TASTING MENU FOR A
LIST OF ALL OUR COURSES, AND PLEASE NOTE THAT THESE ARE JUST SAMPLING SIZES, OUR REGULAR ITEMS ARE MUCH MORE HEARTY . YOU MAY ALSO ORDER THE BEVERAGE OF YOUR CHOICE, BE IT COFFEE, TEA, JUICE, OR EVEN WINE AND BEER, FROM OUR BEVERAGE MENU. ENJOY! (MERIENDA FOR ONE HOUR) 5:50PM-6:00PM TRIVIA GAME
IS EVERYONE FINISHED? I HOPE YOU ALL ENJOYED YOUR FOOD, COURTESY OF THE AMAZING CHEFS AND SERVERS HERE AT 26 TH ST. BISTRO. PLEASE GIVE THEM A BIG HAND! OK, LET’S HAVE SOME FUN WITH SOME GAMES AND GREAT PRIZES! THE FIRST IS A TRIVIA GAME, AND IF YOU’VE BEEN LISTENING AND READING YOUR PRESS KITS, THIS WILL BE EASY. THE RULES ARE SIMPLE: IF YOU KNOW THE ANSWER, RAISE YOUR HAND AND WAIT TO BE CALLED. IF I PICK YOU AND YOUR ANSWER IS CORRECT, YOU WIN. IF YOUR ANSWER IS WRONG, I WILL CHOOSE ANOTHER CONTESTANT TO ANSWER THE TRIVIA. OUR PRIZES FOR THIS GAME WILL BE SOME AWESOME GIFT CERTIFICATES SO YOU CAN COME BACK AND ENJOY THE GREAT FOOD HERE AGAIN. OK, EVERYBODY READY? LET’S BEGIN! THE FIRST TRIVIA QUESTION IS… (SEE LIST OF TRIVIA QUESTIONS) THAT’S ALL THE QUESTIONS WE HAVE. CONGRATULATIONS TO ALL THE WINNERS!
6:00PM-6:05PM TRIVIA GAME
BEFORE WE MOVE ON TO OUR FINAL GAME, I WOULD JUST LIKE TO ANNOUNCE THE WINNER OF OUR I-SPY GAME WHO WILL TAKE HOME A BRAND NEW CBTL SINGLESERVE BEVERAGE MACHINE. WE’VE BEEN GOING OVER ALL YOUR POSTS ON TWITTER, AND I’M GLAD TO SAY WE HAVE CHOSEN OUR WINNER! THE WINNER OF THE I-SPY GAME IS… (NAME)! COME UP ON STAGE AND COLLECT YOUR NEW CBTL MACHINE!
6:05PM-6:15PM PANNACOTTA GAME
OUR FINAL GAME IS A TREAT, BECAUSE IT INVOLVES DESSERT! ONE OF MY FAVORITE DESSERTS SERVED HERE AT THE 26TH ST. BISTRO IS THEIR PANNACOTTA SAMPLER. YOU GUYS SHOULD TRY IT - IT COMES WITH THREE DELICATE FLAVORS WHICH I WON'T NAME AT THE MOMENT BECAUSE I WANT YOU GUYS TO GUESS THEM FOR ME! THIS GAME IS SIMPLE - WE'LL HAVE YOU GROUPED INTO GROUPS OF THREE. EACH GROUP WILL BE SERVED A PANNACOTTA SAMPLER AND WILL HAVE TO GUESS ALL
THREE FLAVORS IN ORDER. THE FIRST GROUP TO FINISH THEIR PLATTER AND TELL ME WHAT THE 3 FLAVORS IN ORDER WILL WIN P500 GIFT CERTIFICATES! (GAME PROGRESSES) CONGRATULATIONS TO THE WINNERS! 6:15PM-6:20PM END OF PROGRAM / WINNER OF BEST ATTIRE
[TO BE PROVIDED BY TESSA] /SUGGESTED ENDING MENTIONING 26TH ST. BISTRO LADIES AND GENTLEMEN, THANK YOU VERY MUCH FOR ATTENDING OUR VERY SPECIAL EVENT. WE HAVE SOME GREAT GIFTS FOR ALL OF OUR ATTENDEES. WE HOPE YOU HAD A GREAT TIME, AND WE HOPE YOU WILL BE ABLE TO SHARE THE HASHTAG EVERYDAY EXTRAORDINARY MESSAGE OF 26 TH ST. BISTRO WITH ALL YOUR FRIENDS, FAMILY, AND FOLLOWERS. ONCE AGAIN, THANK YOU AND GOOD NIGHT! MAKE EVERYDAY EXTRAORDINARY! END OF PROGRAM
26TH ST. BISTRO PRESS EVENT SCRIPT Time 10:00AM – 11:00AM
Activity/ Script REGISTRATION DISTRIBUTION OF PRESS KITS DROPPING OF CALLING CARDS
11:00AM11:05AM INTRO
ALEXI BAUTISTA: HELLO AND GOOD MORNING, MEMBERS OF THE PRESS, LADIES AND GENTLEMEN. THANK YOU ALL FOR COMING AND WELCOME TO THE OFFICIAL LAUNCH OF THE 26TH ST. BISTRO BY THE COFFEE BEAN AND TEA LEAF! MY NAME IS ALEXI BAUTISTA, THE INTERACTIVE MARKETING MANAGER OF THE COFFEE BEAN & TEA LEAF PHILIPPINES INC., AND ON BEHALF OF ALL OF US AT THE COFFEE BEAN & TEA LEAF, PARTICULARLY NINA GREGORIUS, OUR BRAND MANAGER, AND MR. PAOLO DEL ROSARIO, OUR VP OF MARKETING AND BUSINESS DEVELOPMENT, THANK YOU FOR ACCEPTING OUR INVITATION TO BE HERE TODAY. WE HAVE AN EXCITING AND EXTRAORDINARY PROGRAM PLANNED FOR YOU TODAY, SO I HOPE ALL OF YOU WILL HAVE A LOT OF FUN, ENJOY AMAZING FOOD, AND GO HOME WITH SOME GREAT PRIZES AND GIVEAWAYS! BUT BEFORE WE START, I’D LIKE TO REMIND EVERYONE THAT WE WILL BE HAVING AN ONTHE-SPOT RAFFLE! EVERY 26 MINUTES DURING THE PROGRAM WE WILL BE DRAWING A CALLING CARD FROM OUR FISHBOWL, AND THE LUCKY CARD OWNER PICKED WILL INSTANTLY WIN A 500 PESO GIFT CERTIFICATE! SO PLEASE, IF YOU HAVEN’T DONE SO ALREADY, DROP YOUR CALLING CARDS IN AND YOU MAY BE THE NEXT WINNER! OK, SO WITHOUT FURTHER ADO, LET’S BEGIN!
11:05AM11:15AM ABOUT 26TH ST. BISTRO
AS MANY OF YOU MAY KNOW, AT THE COFFEE BEAN & TEA LEAF, WE’RE PASSIONATE ABOUT MAKING EXTRAORDINARY THINGS HAPPEN EVERY DAY. WE’RE KNOWN FOR OUR WORLD-FAMOUS HANDCRAFTED COFFEES AND TEAS. WE WERE THE FIRST TO SERVE ICE BLENDED DRINKS AND TEA LATTES. WE BROUGHT INNOVATION HOME WITH THE CBTL SINGLE-SERVE BEVERAGE SYSTEM. AND NOW, WE’RE TAKING OUR PASSION TO A WHOLE NEW LEVEL WITH THE 26TH ST. BISTRO BY THE COFFEE BEAN & TEA LEAF. SO WHAT IS THE 26TH ST. BISTRO? WELL, ESSENTIALLY, THE 26TH ST. BISTRO IS THE ESSENCE OF THE COFFEE BEAN & TEA LEAF EXPRESSED AS AN EXTRAORDINARY CASUAL DINING RESTAURANT. CELEBRATING ITS 50TH ANNIVERSARY THIS YEAR, THE COFFEE BEAN AND TEA LEAF WAS ESTABLISHED BY MONA AND HERBERT HYMAN IN SEPTEMBER 1963 UNDER A VERY SIMPLE IDEA: THAT YOU CAN TAKE SOMETHING EVERYDAY OR ORDINARY, APPLY INNOVATION, CRAFTSMANSHIP, AND PASSION, AND TURN IT INTO SOMETHING EXTRAORDINARY. FOR 26TH ST. BISTRO, WE’VE TAKEN THAT FUNDAMENTAL INSIGHT AND APPLIED IT INTO CREATING A UNIQUE DINING CONCEPT THAT’S DISTINCTIVELY DIFFERENT AND CAN STAND
ON ITS OWN, BUT WOULD STILL BE RECOGNIZABLE TO OUR CUSTOMERS AS THE COFFEE BEAN & TEA LEAF THEY KNOW AND LOVE. SO HOW IS IT DIFFERENT? WELL, COMPARED TO REGULAR COFFEE BEAN BRANCHES, 26TH ST. BISTRO HAS A LARGER AND MORE COMFORTABLE DINING AREA, PERFECT FOR LEISURELY MEALS AND HANGING OUT WITH FRIENDS AND FAMILY. WHAT’S MORE, OUR FAMOUS CUSTOMER SERVICE IS NOW ALSO MORE EVIDENT WITH OUR FRIENDLY AND HELPFUL WAITERS WHO WILL TAKE YOUR ORDER AND BRING YOU YOUR MEALS, ALL WITHOUT YOU EVER HAVING TO LEAVE YOUR TABLE. BUT PERHAPS OUR MOST OUTSTANDING FEATURE IS OUR EXPANDED MENU OF UNIQUE AND EXTRAORDINARY DISHES, CREATED WITH THE COFFEE BEAN & TEA LEAF’S SIGNATURE PASSION FOR INNOVATION, AND HANDCRAFTED WITH THE SAME QUALITY AND CARE WE PUT INTO OUR COFFEES AND TEAS. TO GIVE YOU AN EXAMPLE, FOR BREAKFAST WE HAVE OVER FIVE KINDS OF PANCAKES, SAVORY ITEMS LIKE PEACH STUFFED FRENCH TOAST AND SMOKED SALMON FLORENTINE, AND A TAPSILOG-INSPIRED DISH MADE FROM U.S. ANGUS BEEF. FOR LUNCH AND DINNER, WE HAVE A VARIETY OF SOUPS AND SALADS, SEVERAL PASTA DISHES LIKE SPINACH AND BLUE CHEESE FARFALLE, AND HEARTY ENTREES LIKE HERB CRUSTED SALMON, SLOW BRAISED BEEF SHORT RIBS, AND GRILLED LAMBCHOPS WITH RATATOUILLE AND ROSEMARY POTATOES. FOR ALL DAY CRAVINGS, WE OFFER A WIDE ARRAY OF CAKES, PASTRIES, AND SANDWICHES, FROM BISCOTTIS AND MUFFINS TO FOUR KINDS OF CHEESECAKE, OUR WHOPPING HALF POUND 26TH ST. BURGER, AND OUR VEGETARIAN DELIGHT PORTOBELLO MUSHROOM CIABATTA. AND OF COURSE, FOR DRINKS YOU CAN ORDER FROM OUR SIGNATURE COFFEES AND TEAS, OR TRY SOMETHING DIFFERENT BY SAMPLING OUR SELECTION OF IMPORTED WINES AND BEERS. OUR GOAL WITH 26TH ST. BISTRO IS TO MAKE EVERYDAY MEALS INTO EXTRAORDINARY DINING EXPERIENCES, AT PRICES YOU CAN AFFORD EVERY DAY. THAT’S WHY THE TAGLINE OF 26TH ST. BISTRO IS “(HASHTAG) EVERYDAY EXTRAORDINARY”. WHY IS YOUR TAGLINE A HASHTAG, YOU MAY ASK? WELL, OUR TAGLINE IS A HASHTAG BECAUSE, LIKE MOST EXTRAORDINARY EXPERIENCES THAT HAPPEN IN OUR LIVES, IT’S SOMETHING THAT WE ALL WANT TO SHARE, ESPECIALLY IN TODAY’S MULTI-CONNECTED WORLD. A HASHTAG IS A WAY TO SHARE EXPERIENCES AND CONNECT WITH LIKE-MINDED PEOPLE, TO IMPART INFORMATION OR CREATE A CONVERSATION. WE WANT OUR CUSTOMERS TO BE INVOLVED IN COMMUNICATING OUR MESSAGE, THAT EVERY DAY NEED NOT BE ORDINARY WHEN IT CAN BE EXTRAORDINARY. FOR 26TH ST. BISTRO, “(HASHTAG) EVERYDAYEXTRAORDINARY” IS OUR GOAL AND OUR PROMISE – TO SERVE UP EXTRAORDINARY EXPERIENCES EVERY DAY. 11:15AM-
OK, IT’S ALMOST TIME FOR BRUNCH, BUT BEFORE WE SERVE OUR FIRST COURSE WE
11:20AM ABOUT QUOTABLE QUOTE CHALLENG E
WOULD LIKE TO CHALLENGE YOU ALL TO A SIMPLE GAME. AS MEDIA PEOPLE, I AM SURE YOU ALL KNOW HOW THE WRITTEN WORD CAN COMMUNICATE POWERFUL IDEAS. FOR THIS “QUOTABLE QUOTES” GAME, WE WILL BE GIVING YOU PEN AND PAPER AND ASKING YOU TO COME UP WITH A MEMORABLE QUOTE, STATEMENT, OR LINE THAT CONTAINS OUR HASHTAG #EVERYDAYEXTRAORDINARY. FOR EXAMPLE, OUR PRESS KITS HAVE THIS STATEMENT ON THE COVER, “MAKE EVERYDAY EXTRAORDINARY. HASHTAG EVERYDAY EXTRAORDINARY.” OR YOU CAN HAVE AN INSPIRING QUOTE LIKE “A KISS FROM MY BABY GIRL IS MY HASHTAG EVERYDAY EXTRAORDINARY.” OR YOU CAN MAKE IT LIKE A FUNNY TWITTER POST, LIKE ”I SAW AN ELEPHANT ON THE WAY TO WORK, HASHTAG EVERYDAY EXTRAORDINARY.” WHATEVER YOU WRITE, BE CREATIVE, BE UNIQUE, BE EXTRAORDINARY. WRITE YOUR QUOTE ALONG WITH YOUR NAME ON THE PIECE OF PAPER AND SUBMIT IT TO US DURING BRUNCH. AT THE END OF THE PROGRAM, WE WILL BE SELECTING ONE QUOTE TO BE THE MOST QUOTABLE QUOTE OF THE DAY, AND THE WRITER OF THAT QUOTE WILL RECEIVE A VERY EXTRAORDINARY PRIZE: A CBTL SINGLE-SERVE BEVERAGE MACHINE WORTH P13,000! DOESN’T THAT SOUND EXTRAORDINARY? WE WILL BE DISTRIBUTING PENS AND PAPER SHORTLY, SO THINK UP A GREAT QUOTE SO YOU CAN TAKE HOME THIS AMAZING PRIZE. OK, I THINK WE’VE WAITED LONG ENOUGH, IT’S TIME FOR YOU TO HAVE A TASTE OF WHAT 26TH ST. BISTRO IS ALL ABOUT. PLEASE REFER TO OUR TASTING MENU FOR A LIST OF ALL OUR COURSES, AND PLEASE NOTE THAT THESE ARE JUST SAMPLING SIZES, OUR REGULAR ITEMS ARE MUCH MORE HEARTY . YOU MAY ALSO ORDER THE BEVERAGE OF YOUR CHOICE, BE IT COFFEE, TEA, JUICE, OR EVEN WINE AND BEER, FROM OUR BEVERAGE MENU. LET’S BEGIN!
11:20AM – 11:30AM FIRST COURSE
OUR FIRST COURSE IS A TRIO. THERE’S WILD MUSHROOM SOUP, VERY THICK AND FLAVORFUL BECAUSE IT’S MADE WITH THREE KINDS OF MUSHROOMS - BUTTON, SHIITAKE, AND PORTOBELLO. IT’S PAIRED WITH A MINI SMOKED SALMON & DILL CREAM CHEESE BAGEL AND A MINI PORTOBELLO MUSHROOM CIABATTA. ENJOY!
11:30AM – 11:40AM SECOND COURSE
OUR SECOND COURSE IS BEING SERVED. IT’S A SALAD, AND WE CALL IT TIGER PRAWN & MANGO SALAD WITH WASABI DRESSING. IT’S SEARED GARLIC TIGER PRAWNS, RIPE MANGOES, AND JULIENNE NORI ON A BED OF MIXED GREENS, DRIZZLED WITH A SPICY WASABI DRESSING. ENJOY!
11:40AM – 11:50AM THIRD
OUR THIRD COURSE IS OUR ENTRÉE. IT IS A PAN-ROASTED HANGING TENDER STEAK SERVED WITH POTATO GRATIN AND MARSALA SAUCE. ENJOY!
COURSE 11:50AM – 12:00NN FOURTH COURSE
OUR FOURTH AND LAST COURSE IS THE DESSERT. IT’S A PAIR OF OUR BESTSELLING TREATS, A MINI CHOCOLATE LAVA A LA MODE AND A MINI APPLE CRUMBLE A LA MODE. ENJOY!
12:00NN – 12:05PM INTRO OF GAME
IS EVERYONE FINISHED? I HOPE YOU ALL ENJOYED YOUR BRUNCH, COURTESY OF OUR AMAZING CHEFS AND SERVERS HERE AT 26 TH ST. BISTRO. PLEASE GIVE THEM A BIG HAND! I WOULD ALSO LIKE TO REMIND EVERYONE TO SEND IN THEIR QUOTES NOW, WE WILL BE STARTING THE JUDGING IN A FEW MINUTES. OK, AFTER BRUNCH, LET’S HAVE SOME FUN WITH A GAME AND GREAT PRIZES! LET ME TURN YOU OVER TO OUR BRAND MANAGER AND RESIDENT GAMEMASTER NINA GREGORIUS TO START THE GAME.
12:05PM12:20PM TRIVIA GAME
NINA GREGORIUS: THANK YOU ALEXI AND GOOD AFTERNOON EVERYONE! I’M NINA AND I’LL BE YOUR GAMEMASTER FOR OUR TRIVIA GAME. IF YOU’VE BEEN LISTENING TO OUR PROGRAM AND READING YOUR PRESS KITS, THIS WILL BE EASY. THE RULES ARE SIMPLE: IF YOU KNOW THE ANSWER, RAISE YOUR HAND AND WAIT TO BE CALLED. IF I PICK YOU AND YOUR ANSWER IS CORRECT, YOU WIN. IF YOUR ANSWER IS WRONG, I WILL CHOOSE ANOTHER CONTESTANT TO ANSWER THE TRIVIA. OUR PRIZES FOR THIS GAME WILL BE SOME AWESOME GIFT CERTIFICATES SO YOU CAN COME BACK AND ENJOY OUR GREAT FOOD FOR FREE. OK, EVERYBODY READY? LET’S BEGIN! THE FIRST TRIVIA QUESTION IS… (SEE LIST OF TRIVIA QUESTIONS) THAT’S ALL THE QUESTIONS WE HAVE. THANK YOU FOR PLAYING AND CONGRATULATIONS TO ALL THE WINNERS!
12:20PM12:25PM ANNOUNC E WINNER OF POST-IT GAME
ALEXI BAUTISTA: THANK YOU NINA FOR THAT GREAT GAME! AND NOW, THE MOMENT YOU’VE ALL BEEN WAITING FOR, THE ANNOUNCEMENT OF THE WINNER OF THE CBTL SINGLE-SERVE BEVERAGE MACHINE! EARLIER IN THE PROGRAM, I ASKED ALL OF YOU TO WRITE DOWN YOUR MOST EXTRAORDINARY QUOTES, STATEMENTS, AND LINES THAT INCLUDED THE HASHTAG EVERYDAY EXTRAORDINARY. DURING THE GAME WE’VE BEEN READING ALL OF THEM AND A LOT OF THEM ARE VERY GOOD, BUT SADLY, THERE CAN ONLY BE ONE WINNER. IT WAS A DIFFICULT CHOICE, BUT I THINK OUR JUDGES HAVE COME UP WITH A DECISION.
THE WINNER OF OUR QUOTABLE QUOTES CHALLENGE, FOR THE MOST EXTRAORDINARY QUOTE USING THE HASHTAG #EVERYDAY EXTRAORDINARY, AND WHO WILL TAKE HOME A BRAND-NEW CBTL SINGLE-SERVE BEVERAGE MACHINE, IS NONE OTHER THAN.. (NAME OF WINNER)! FOR HIS QUOTE (READ OUT THE WINNING QUOTE) CONGRATULATIONS! PLEASE COME UP TO CLAIM YOUR PRIZE! 12:25PM12:30PM END OF PROGRAM
UNFORTUNATELY, WE HAVE NOW COME TO THE END OF OUR PROGRAM. IF YOU WOULD LIKE TO KNOW MORE ABOUT 26TH ST. BISTRO, MYSELF, NINA, AND OUR VP MR. PAOLO DEL ROSARIO WILL BE AVAILABLE FOR INTERVIEWS AFTERWARDS. YOU MAY ALSO STAY, MINGLE, AND TRY MORE OF OUR MENU IF YOU SO CHOOSE. LADIES AND GENTLEMEN, THANK YOU VERY MUCH FOR ATTENDING OUR VERY SPECIAL EVENT. WE HAVE SOME GREAT GIFTS FOR ALL OF OUR ATTENDEES, WHICH YOU CAN GET FROM NINA BEFORE YOU GO. WE HOPE YOU HAD A GREAT TIME, AND WE HOPE YOU WILL BE ABLE TO SHARE THE HASHTAG EVERYDAY EXTRAORDINARY MESSAGE OF 26 TH ST. BISTRO WITH ALL YOUR FRIENDS, FAMILY, AND READERS. ONCE AGAIN, THANK YOU AND MAKE EVERYDAY EXTRAORDINARY! END OF PROGRAM
26TH ST. BISTRO BLOGGERS EVENT SCRIPT Time 6:00 – 6:20 PM
Activity/ Script REGISTRATION DISTRIBUTION OF PRESS KITS DROPPING OF CALLING CARDS
6:20PM6:23PM INTRO
ALEXI BAUTISTA: GOOD EVENING BLOGGERS, AND WELCOME TO THE 26TH ST. BISTRO BY THE COFFEE BEAN AND TEA LEAF! LET ME INTRODUCE MYSELF, MY NAME IS ALEXI BAUTISTA, THE INTERACTIVE MARKETING MANAGER OF THE COFFEE BEAN & TEA LEAF PHILIPPINES INC., AND ON BEHALF OF ALL OF US AT THE COFFEE BEAN & TEA LEAF, PARTICULARLY NINA GREGORIUS, OUR BRAND MANAGER, AND MR. PAOLO DEL ROSARIO, OUR VP OF MARKETING AND BUSINESS DEVELOPMENT, THANK YOU FOR ACCEPTING OUR INVITATION TO BE HERE TONIGHT. WE HAVE AN EXCITING AND EXTRAORDINARY EVENING PLANNED FOR YOU TODAY, SO I HOPE ALL OF YOU WILL HAVE A LOT OF FUN, ENJOY AMAZING FOOD, AND GO HOME WITH SOME GREAT PRIZES AND GIVEAWAYS! BUT BEFORE WE START, I’D LIKE TO REMIND EVERYONE THAT WE ARE HAVING AN ONTHE-SPOT RAFFLE! EVERY 26 MINUTES DURING THE PROGRAM WE WILL BE DRAWING A CALLING CARD FROM OUR FISHBOWL, AND THE LUCKY CARD OWNER PICKED WILL INSTANTLY WIN A 500 PESO GIFT CERTIFICATE! SO PLEASE, IF YOU HAVEN’T DONE SO ALREADY, DROP YOUR CALLING CARDS IN AND YOU MAY BE THE NEXT WINNER! OK, SO WITHOUT FURTHER ADO, LET’S BEGIN!
6:23PM6:30PM ABOUT 26TH ST. BISTRO
AS MANY OF YOU MAY KNOW, AT THE COFFEE BEAN & TEA LEAF, WE’RE PASSIONATE ABOUT MAKING EXTRAORDINARY THINGS HAPPEN EVERY DAY. WE’RE KNOWN FOR OUR WORLD-FAMOUS COFFEES AND TEAS. WE WERE THE FIRST TO SERVE ICE BLENDED DRINKS AND TEA LATTES. WE BROUGHT INNOVATION HOME WITH THE CBTL SINGLE-SERVE BEVERAGE SYSTEM. AND NOW, WE’RE TAKING OUR PASSION TO A WHOLE NEW LEVEL WITH 26TH ST. BISTRO BY THE COFFEE BEAN & TEA LEAF. SO WHAT IS THE 26TH ST. BISTRO? WELL, ESSENTIALLY, THE 26TH ST. BISTRO IS THE ESSENCE OF THE COFFEE BEAN & TEA LEAF EXPRESSED AS AN EXTRAORDINARY CASUAL DINING RESTAURANT. CELEBRATING ITS 50TH ANNIVERSARY THIS YEAR, THE COFFEE BEAN AND TEA LEAF WAS ESTABLISHED BY MONA AND HERBERT HYMAN IN SEPTEMBER 1963 UNDER A VERY SIMPLE IDEA: THAT YOU CAN TAKE SOMETHING EVERYDAY OR ORDINARY, APPLY INNOVATION, CRAFTSMANSHIP, AND PASSION, AND TURN IT INTO SOMETHING EXTRAORDINARY. FOR 26TH ST. BISTRO, WE’VE TAKEN THAT FUNDAMENTAL INSIGHT AND APPLIED IT INTO CREATING A UNIQUE CONCEPT THAT’S DISTINCTIVELY DIFFERENT AND CAN STAND ON ITS
OWN, BUT WOULD STILL BE RECOGNIZABLE TO OUR CUSTOMERS AS THE COFFEE BEAN & TEA LEAF THEY KNOW AND LOVE. SO HOW IS IT DIFFERENT? WELL, COMPARED TO REGULAR BRANCHES, 26TH ST. BISTRO HAS A LARGER AND MORE COMFORTABLE DINING AREA, PERFECT FOR LEISURELY MEALS AND HANGING OUT WITH FRIENDS AND FAMILY. WHAT’S MORE, OUR FAMOUS CUSTOMER SERVICE IS NOW ALSO MORE EVIDENT WITH OUR FRIENDLY AND HELPFUL WAITERS WHO WILL TAKE YOUR ORDER AND BRING YOU YOUR MEALS, ALL WITHOUT YOU EVER HAVING TO LEAVE YOUR TABLE. BUT PERHAPS OUR MOST OUTSTANDING FEATURE IS OUR EXPANDED MENU OF UNIQUE AND EXTRAORDINARY DISHES, CREATED WITH THE COFFEE BEAN & TEA LEAF’S SIGNATURE PASSION FOR INNOVATION, AND HANDCRAFTED WITH THE SAME QUALITY AND CARE WE PUT INTO OUR COFFEES AND TEAS. TO GIVE YOU AN EXAMPLE, FOR BREAKFAST WE HAVE OVER FIVE KINDS OF PANCAKES, SAVORY ITEMS LIKE PEACH STUFFED FRENCH TOAST AND SMOKED SALMON FLORENTINE, AND A TAPSILOG-INSPIRED DISH MADE FROM U.S. ANGUS BEEF AND BAKED PESTO TOMATO. FOR LUNCH AND DINNER, WE HAVE A VARIETY OF SOUPS AND SALADS, SEVERAL PASTA DISHES LIKE SPINACH AND BLUE CHEESE FARFALLE, AND HEARTY ENTREES LIKE HERB CRUSTED SALMON, SLOW BRAISED BEEF SHORT RIBS, AND GRILLED LAMBCHOPS WITH RATATOUILLE AND ROSEMARY POTATOES. FOR ALL DAY CRAVINGS, WE OFFER A WIDE ARRAY OF CAKES, PASTRIES, AND SANDWICHES, FROM BISCOTTIS AND MUFFINS TO FOUR KINDS OF CHEESECAKE, OUR WHOPPING HALF POUND 26TH ST. BISTRO BURGER, AND OUR VEGETARIAN DELIGHT PORTOBELLO MUSHROOM CIABATTA. AND OF COURSE, FOR DRINKS YOU CAN ORDER FROM OUR SIGNATURE COFFEES AND TEAS, OR TRY SOMETHING DIFFERENT BY SAMPLING OUR SELECTION OF WINES AND IMPORTED BEERS. OUR MISSION WITH 26TH ST. BISTRO IS TO MAKE EVERYDAY MEALS INTO EXTRAORDINARY DINING EXPERIENCES, AT PRICES YOU CAN AFFORD EVERY DAY. THAT’S WHY THE TAGLINE OF 26TH ST. BISTRO IS “(HASHTAG) EVERYDAY EXTRAORDINARY”. WHY IS YOUR TAGLINE A HASHTAG, YOU MAY ASK? WELL, OUR TAGLINE IS A HASHTAG BECAUSE, LIKE MOST EXTRAORDINARY EXPERIENCES THAT HAPPEN IN OUR LIVES, IT’S SOMETHING THAT WE ALL WANT TO SHARE, ESPECIALLY NOW ONLINE. AS BLOGGERS, YOU SHARE YOURSELF WITH YOUR FOLLOWERS EVERY DAY, AND YOUR GOAL IS TO BRING THEM SOMETHING MORE THAN ORDINARY, SOMETHING UNIQUE THEY WON’T GET ANYWHERE ELSE. FOR 26TH ST. BISTRO, “(HASHTAG) EVERYDAYEXTRAORDINARY” IS OUR GOAL AND OUR PROMISE – TO SERVE UP EXTRAORDINARY EXPERIENCES EVERY DAY. 6:30PM-
BUT OF COURSE, THE PROOF IS IN THE EATING. HOWEVER, BEFORE WE SERVE THE FIRST
6:33PM ABOUT POST-IT PROMO
OF OUR MANY COURSES, I HAVE JUST ONE SMALL REQUEST. WE’D VERY MUCH LIKE YOUR INTERNET-SAVVY HELP IN SPREADING THE WORD ABOUT 26TH ST. BISTRO AND OUR MESSAGE. SO WE ARE ENCOURAGING YOU ALL TO POST ON TWITTER AND INSTAGRAM ABOUT YOUR EXTRAORDINARY EXPERIENCES HERE TONIGHT AS IT UNFOLDS, USING OUR HASHTAG #EVERYDAYEXTRAORDINARY. AS A REWARD, WE WILL BE WATCHING OUT FOR YOUR POSTS, AND THE BEST, MOST MEMORABLE, MOST EXTRAORDINARY POST OF THE NIGHT AS DETERMINED BY OUR JUDGES WILL BE AWARDED AT THE END OF THE PROGRAM WITH AN EXTRAORDINARY PRIZE: A CBTL SINGLE-SERVE BEVERAGE MACHINE WORTH P13,000! DOESN’T THAT SOUND EXTRAORDINARY? SO PLEASE POST AS MANY MESSAGES AND IMAGES AS YOU WANT, SO YOU CAN TAKE HOME THIS GREAT PRIZE. OK, I THINK WE’VE WAITED LONG ENOUGH, IT’S TIME FOR YOU TO HAVE A TASTE OF WHAT 26TH ST. BISTRO IS ALL ABOUT. PLEASE REFER TO OUR TASTING MENU FOR A LIST OF ALL OUR COURSES, AND PLEASE NOTE THAT THESE ARE JUST SAMPLING SIZES, OUR REGULAR ITEMS ARE MUCH MORE HEARTY . YOU MAY ALSO ORDER THE BEVERAGE OF YOUR CHOICE, BE IT COFFEE, TEA, JUICE, OR EVEN WINE AND BEER, FROM OUR BEVERAGE MENU. LET’S BEGIN!
6:33PM – 6:35PM FIRST COURSE
OUR FIRST COURSE IS, OF COURSE, AN APPETIZER TO WHET YOUR APPETITE. IT’S OUR VERSION OF A WILD MUSHROOM SOUP, VERY THICK AND FLAVORFUL BECAUSE IT’S MADE WITH THREE KINDS OF MUSHROOMS - BUTTON, SHIITAKE, AND PORTOBELLO. ENJOY!
6:45PM – 6:55PM SECOND COURSE
OUR SECOND COURSE IS BEING SERVED. IT’S A SALAD, AND WE CALL IT SALMON FISHCAKES & GREENS, MADE FROM PAN-FRIED NORWEGIAN SALMON CAKES SERVED WITH SMOKED PAPRIKA AIOLI, MIXED GREENS, AND DRIZZLED WITH BALSAMIC VINAIGRETTE. ENJOY!
6:55PM – 7:05PM THIRD COURSE
OUR THIRD COURSE IS BEING SERVED, AND IT’S LISTED ON OUR MENU AS TIGER PRAWN & SHIITAKE MUSHROOM LINGUINE. IT IS A WHITE SAUCE LINGUINE PASTA SERVED WITH SEARED TIGER PRAWNS AND SHIITAKE MUSHROOMS. ENJOY!
7:05PM – 7:15PM FOURTH COURSE
OUR FOURTH COURSE IS OUR ENTRÉE. IT IS A PAN-ROASTED HANGING TENDER STEAK SERVED WITH POTATO GRATIN AND MARSALA SAUCE. ENJOY!
7:15PM – 7:25PM FIFTH COURSE
WE HAVE COME TO OUR LAST AND SWEETEST COURSE, THE DESSERT. FOR YOU TONIGHT ARE TWO OF OUR BESTSELLING TREATS, A MINI CHOCOLATE LAVA A LA MODE AND A MINI APPLE CRUMBLE A LA MODE. ENJOY!
7:25PM –
GOOD EVENING AGAIN, BLOGGERS! IS EVERYONE FINISHED? I HOPE YOU ALL ENJOYED
7:30PM INTRO OF GAME
YOUR DINNER, COURTESY OF OUR AMAZING CHEFS AND SERVERS HERE AT 26 TH ST. BISTRO. PLEASE GIVE THEM A BIG HAND! OK, AFTER DINNER, LET’S HAVE SOME FUN WITH A GAME AND GREAT PRIZES! LET ME TURN YOU OVER TO OUR BRAND MANAGER AND RESIDENT GAMEMASTER NINA GREGORIUS TO START THE GAME.
7:30PM7:45PM TRIVIA GAME
NINA GREGORIUS: GOOD EVENING EVERYONE! I’LL BE YOUR GAMEMASTER TONIGHT FOR OUR TRIVIA GAME. IF YOU’VE BEEN LISTENING TO OUR PROGRAM AND READING YOUR PRESS KITS, THIS WILL BE EASY. THE RULES ARE SIMPLE: IF YOU KNOW THE ANSWER, RAISE YOUR HAND AND WAIT TO BE CALLED. IF I PICK YOU AND YOUR ANSWER IS CORRECT, YOU WIN. IF YOUR ANSWER IS WRONG, I WILL CHOOSE ANOTHER CONTESTANT TO ANSWER THE TRIVIA. OUR PRIZES FOR THIS GAME WILL BE SOME AWESOME GIFT CERTIFICATES SO YOU CAN COME BACK AND ENJOY OUR GREAT FOOD FOR FREE. OK, EVERYBODY READY? LET’S BEGIN! THE FIRST TRIVIA QUESTION IS… (SEE LIST OF TRIVIA QUESTIONS) THAT’S ALL THE QUESTIONS WE HAVE. THANK YOU FOR PLAYING AND CONGRATULATIONS TO ALL THE WINNERS!
7:45PM7:50PM ANNOUNC E WINNER OF POST-IT GAME
ALEXI BAUTISTA: THANK YOU NINA FOR THAT GREAT GAME! AND NOW, THE MOMENT YOU’VE ALL BEEN WAITING FOR, THE ANNOUNCEMENT OF THE WINNER OF THE CBTL SINGLE-SERVE BEVERAGE MACHINE! EARLIER IN THE PROGRAM, I ASKED ALL OF YOU TO BOMBARD TWITTER AND INSTAGRAM WITH YOUR MOST MEMORABLE, MOST EXTRAORDINARY POSTS, TWEETS, AND PICTURES ABOUT TONIGHT’S EVENT, USING OUR HASHTAG #EVERYDAYEXTRAORDINARY. WELL, WE’VE BEEN LOOKING AT THE FEED AND WE’RE VERY HAPPY THAT MANY OF YOU HAVE TAKEN UP THE CHALLENGE. THANK YOU ALL FOR THE POSTS! HOWEVER, AS MUCH AS WE’D LIKE TO MAKE EVERYONE WIN, AS THEY SAY, THERE CAN ONLY BE ONE. IT WAS A DIFFICULT CHOICE, BUT I THINK OUR JUDGES HAVE COME UP WITH A DECISION. THE WINNER OF OUR POST-IT GAME, FOR THE MOST EXTRAORDINARY POST USING THE HASHTAG #EVERYDAY EXTRAORDINARY, AND WHO WILL TAKE HOME A BRAND-NEW CBTL SINGLE-SERVE BEVERAGE MACHINE, IS NONE OTHER THAN.. (NAME OF WINNER)! (IF POSSIBLE, SHOW ON SCREEN OR TELL AUDIENCE ABOUT THE WINNING POST)
CONGRATULATIONS! PLEASE COME UP TO CLAIM YOUR PRIZE! 7:50PM8:00PM END OF PROGRAM
UNFORTUNATELY, WE HAVE NOW COME TO THE END OF OUR PROGRAM. IF YOU WOULD LIKE TO KNOW MORE ABOUT 26TH ST. BISTRO, MYSELF, NINA, AND OUR VP MR. PAOLO DEL ROSARIO WILL BE AVAILABLE FOR INTERVIEWS AFTERWARDS. YOU MAY ALSO STAY, MINGLE, AND TRY MORE OF OUR MENU IF YOU SO CHOOSE. LADIES AND GENTLEMEN, THANK YOU VERY MUCH FOR ATTENDING OUR VERY SPECIAL EVENT. WE HAVE SOME GREAT GIFTS FOR ALL OF OUR ATTENDEES, WHICH YOU CAN GET FROM NINA BEFORE YOU GO. WE HOPE YOU HAD A GREAT TIME, AND WE HOPE YOU WILL BE ABLE TO SHARE THE HASHTAG EVERYDAY EXTRAORDINARY MESSAGE OF 26 TH ST. BISTRO WITH ALL YOUR FRIENDS, FAMILY, AND FOLLOWERS. ONCE AGAIN, THANK YOU AND GOOD NIGHT! MAKE EVERYDAY EXTRAORDINARY! END OF PROGRAM
26TH ST. BISTRO TESSA NEWSPAPER ARTICLE
Everyday extraordinary at 26th St. For those who know me, I don’t have to tell you that I am a huge fan of The Coffee Bean & Tea Leaf. I love the coffeeshop’s relaxed, comfy ambiance, their great service, and of course, their handcrafted coffees and teas. I always make it a point to visit their stores here and abroad whenever I need a fix of my fave African Sunrise tea. So you can imagine my delight when The Coffee Bean & Tea Leaf Philippines, the local franchise owner of the global brand, invited me to throw a party at their exciting new dining concept, the 26 th St. Bistro by The Coffee Bean & Tea Leaf. 26th St. Bistro? What’s that, you may ask. Well, the 26 th St. Bistro is the essence of The Coffee Bean & Tea Leaf turned into a casual yet classy restaurant. It still has everything you love about the coffeeshop, but now it also has a bigger dining area, full-service wait staff, and a menu of extraordinary dishes you can enjoy for breakfast, lunch, dinner, or anytime in between. More than the usual Held last September 11, my afternoon party was at the flagship store of 26 th St. Bistro, located on the ground floor of the Net Lima Building, Bonifacio Global City (for people in the north, there is also a 26 th St. Bistro at the 5th level of Shangri-La Plaza Mall). I had invited a lot of my fashionable friends, and like me the first thing they noticed was the upscale, stylish look of the restaurant. It still had the design DNA of Coffee Bean, but turned up a notch. Several notches in fact. Coffee Bean Philippines representatives Jay Ong, VP for Strategic Partnerships and Project Development, and Paolo Del Rosario, VP for Marketing and Business Development, told me that they had paid particular attention to the restaurant décor, hiring a designer to create an aesthetic balance between wood and metal, hues and accents, for a modern yet rustic feel. “The concept, the design, the food, all leads up to 26 th St. Bistro’s theme of ‘everyday extraordinary’,” says Paolo. “Much like how Coffee Bean transformed our expectations of the café, we want 26th St. Bistro to elevate everyday casual meals into extraordinary dining experiences.” Everyday extraordinary? I think that suits me very well. :-) Five courses I had over 30 of my friends and family over for the party, and I have to say that 26 th St. Bistro did not disappoint. The venue was beautiful, the service was top-notch, and the food! For the cuisine, we were treated to an amazing tasting menu of 5 courses made up of many of the Bistro’s bestsellers. For the first course, there was a vegetarian delight portobello mushroom ciabatta and wild mushroom soup. Next came a salad dish of mixed greens paired with sumptuous Norwegian salmon fishcakes drizzled with balsamic vinaigrette and smoked paprika aioli.
The third course was an elegantly plated pasta of tiger prawn and shiitake mushroom linguine, while the main course was a generous portion of hanging tender steak with potato gratin and marsala sauce. And for dessert, luscious helpings of chocolate lava cake and apple crumble cake, both ala mode. For drinks, my guests were free to order anything from the menu, from the handcrafted coffees, teas, and juices, to even a bottle of beer or glass of wine. Yes, that’s right, 26 th St. Bistro offers a selection of imported beers and wines! Before and after dinner, we also had a few fun games and contests, with prizes generously supplied by 26th St. Bistro. Several of my guests even won a stylish CBTL Single Serve Beverage Machine, an all-in-one espresso, coffee, and tea maker that’s worth over twelve thousand pesos! I was so enamored by it I even took home a few myself. Share #everydayextraordinary Speaking of enamored, I like how the Bistro has turned their theme into a communication vehicle. Using the hashtag #everydayextraordinary on Facebook, Twitter, and Instagram, customers and fans can connect with each other to share images, reviews, recommendations, and more. It’s a unique way to reinforce the theme and build a community of 26 th St. Bistro lovers. The 26th St. Bistro by The Coffee Bean & Tea Leaf has been a happy discovery for me. Now, I can always drop in at a Coffee Bean & Tea Leaf to sate my coffee and tea cravings, but when I want something more filling, it’s off to 26th St. Bistro for an extraordinary dining experience every day! Visit www.coffeebean.com.ph Follow @tessavaldes on Twitter; visit www.tessaprietovaldes.com.
26TH ST. BISTRO NEWSPAPER ADVERTORIAL 01
A passion for the extraordinary, every day: The new 26th St. Bistro by The Coffee Bean& Tea Leaf® At The Coffee Bean & Tea Leaf®, we’re passionate about making extraordinary things happen every day. We’re known for our world-famous coffees and teas. We were the first to serve Original Ice Blended® Drinks and Tea Lattes. We brought innovation home with the CBTL™ Single-Serve Beverage System. And now, we’ve taken our passion to a whole new level with 26th St. Bistro by The Coffee Bean & Tea Leaf®. 26th St. Bistro is the essence of The Coffee Bean & Tea Leaf® expressed as a unique dining and restaurant concept. More than just everyday meals, we create and serve full-course cuisine that’s delightfully different and distinctively delicious, made with same passion for quality and handcraftsmanship we put into our coffees and teas. For breakfast, some of our signature dishes include Toblerone Pancakes with Salted Caramel and Peach Stuffed French Toast, savory Steak & Eggs and Smoked Salmon Florentine, and even a Tapsilog-inspired Filipino breakfast served with U.S. Angus Beef Tapa and Baked Pesto Tomato. Our lunch and dinner menu has a selection of light and heavy salads and soups, from Tiger Prawn Bisque to Salmon Fishcakes with Greens, while our hearty pastas and entrees include Spinach and Blue Cheese Farfalle, Grilled Lambchops with Ratatouille and Rosemary Marble Potatoes, and Slow Braised Beef Short Ribs. Our bestselling dessert, the Pannacotta Sampler, comes in Vanilla, Earl Grey, and Espresso, a delicious end to any meal. And for all-day cravings, we have an expanded range of sandwiches, cakes, and pastries, from vegetarian delight Portobello Mushroom Ciabatta, decadent Turtle Pie and four types of cheesecake: Chicago, Blueberry, Toblerone, and Triple Decker. To complete the dining experience, we also offer a full range of beverages, from our signature coffees and teas, Original Ice Blended® Drinks, and also a selection of premium wines and international beers. Much like how The Coffee Bean & Tea Leaf® redefined our expectations of the café, 26 th St. Bistro elevates the casual dining concept by serving up a gustatory experience you don’t normally get in a comfortable, cozy, everyday atmosphere. Our goal is to transform everyday casual meals into extraordinary dining experiences, at prices you can afford every day. From our signature menu items and world-famous brews, to our distinctive dining concept and customer service, we always want our customers to feel that they have enjoyed something unique and special – in a word, EXTRAORDINARY. Located within Bonifacio Global City at the corner of 26 th St. and 5th Avenue, the first and flagship branch of 26th St. Bistro by The Coffee Bean & Tea Leaf® has already been in operation for several months. For Ortigas customers, a second branch opened at the East Wing, 5 th Level of the Shangri-La Plaza Mall. To learn more about 26th St. Bistro by The Coffee Bean & Tea Leaf®, or to share your own experiences, use the hashtag #everydayextraordinary on Twitter, Instagram, or Facebook.
26TH ST. BISTRO NEWSPAPER ADVERTORIAL 02
More than ordinary, #everydayextraordinary: The 26th St. Bistro by The Coffee Bean& Tea Leaf® We all want lives that are filled with extraordinary experiences, but the reality is that most of the time life itself gets in the way. Work, errands, traffic, monetary issues, and other mundane details all seem to conspire to make more of our days tedious, unexceptional and often downright dreary. At The Coffee Bean & Tea Leaf®, we believe that extraordinary should be neither elusive nor inaccessible. It doesn’t have to be back packing in the French countryside or scuba diving in El Nido. A great book or movie can be extraordinary, so can a stimulating conversation with an old friend, and who doesn’t love a great meal? Certainly a meal in a restaurant with a tasteful, cozy ambiance and great customer service can be extraordinary too, especially if the dish is something different from anything out there, and all the more extraordinary for its distinctness. Throw in the most ideally-suited wine, a sinfully delicious desert, and a world-renowned cup of coffee, and you have not only a difficult-to-forget experience, but one that you’ll want to repeat as often as possible. Such an experience is what we aim to deliver at the 26th St. Bistro by The Coffee Bean & Tea Leaf®. 26th St. Bistro is the essence of The Coffee Bean & Tea Leaf® expressed as a unique dining and restaurant concept. More than just everyday meals, we create and serve full-course cuisine that’s delightfully different and distinctively delicious, made with same passion for quality and handcraftsmanship we put into our coffees and teas. From our signature menu items and world-famous brews, to our distinctive dining concept and customer service, we always want our customers to feel that they have enjoyed something unique and special – in a word, EXTRAORDINARY. Much like how The Coffee Bean & Tea Leaf® redefined our expectations of the café, 26 th St. Bistro elevates the casual dining concept by serving up a gustatory experience you don’t normally get in a comfortable, cozy, everyday atmosphere. Our tagline and promise, #everydayextraordinary is all about sharing the 26 th Street Bistro experience with as many lovers of food and life as possible. We want our customers to talk about how their everyday routines now have extraordinary highlights every time they visit the 26 th Street Bistro for lunch, coffee or after a hard day’s work. Love the Toblerone Pancakes with Salted Caramel? Use the hashtag to post a picture. Curious about our Hanging Tender Steak with Potato Gratin & Marsala? Use the hashtag to ask for reviews. Want to know what to try next? Use the hashtag to ask for recommendations. Use #everydayextraordinary to read about it, tweet it, take a picture, and connect with other lovers of 26 th St. Bistro. Located within Bonifacio Global City at the corner of 26 th St. and 5th Avenue, the first and flagship branch of 26th St. Bistro by The Coffee Bean & Tea Leaf® has already been in operation for several months. For Ortigas customers, a second branch opened at the East Wing, 5 th Level of the Shangri-La Plaza Mall.
To learn more about 26th St. Bistro by The Coffee Bean & Tea Leaf®, or to share your own experiences, use the hashtag #everydayextraordinary on Twitter, Instagram, or Facebook. 26TH ST. BISTRO NEWSPAPER ADVERTORIAL 03
Everyday extraordinary: The Coffee Bean & Tea Leaf® launches 26th St. Bistro Celebrating its 50th Anniversary this 2013, The Coffee Bean & Tea Leaf® has become one of the world’s best-loved brands because of the extraordinary passion and craft it puts into its specialty coffees and teas. Now The Coffee Bean & Tea Leaf® Philippines once again delivers extraordinary experiences every day for its customers with its latest innovation and unique dining concept, the 26th St. Bistro by The Coffee Bean & Tea Leaf®. “26th St. Bistro is the essence of The Coffee Bean & Tea Leaf® expressed as a full-service restaurant,” explains Walden Chu, President of The Coffee Bean & Tea Leaf® Philippines, the brand’s local franchiser. “The tagline and promise of 26th St. Bistro is ‘#everydayextraordinary’, and we do this by transforming everyday meals into extraordinary dining experiences, at prices you can afford every day.” Compared to regular The Coffee Bean & Tea Leaf® branches, 26th St. Bistro distinguishes itself with a larger and more comfortable dining area, replete with comfy tables and chairs and surrounded by attractive décor. The company’s famed customer service is also now more evident with waiters who will take your order and bring you your meals, all without you ever having to leave your table. But perhaps 26th St. Bistro’s most outstanding feature is the expanded range of unique and distinctive menu items, complete with breakfast, lunch, and dinner selections, to delicious desserts and all-day snacks. What’s more, the signature coffee and tea offerings are supplemented by a variety of beverages, including imported wines and beers. “The Coffee Bean & Tea Leaf® is known for its innovation,” reveals Walden. “We were the first to offer the Original Ice Blended® Drink, the first to offer Tea Latte, and the first to offer handcrafted brews made at home with the CBTL™ Single-Serve Beverage System. We took that passion for innovation and craftsmanship and applied it to 26th St. Bistro’s menu, with unique dishes like Toblerone Pancakes with Salted Caramel, Spinach and Blue Cheese Farfalle, Slow Roasted Braised Beef Short Ribs, Lamb Chops with Ratatouille and Rosemary Marbled Potatoes, and a Pannacotta Sampler infused with Vanilla, Earl Grey Tea, and Espresso. Our goal with 26th St. Bistro was to create an elevated casual dining experience that’s distinctively different and can stand on its own, but would still be recognizable to our customers as The Coffee Bean & Tea Leaf® they know and love.” Located within Bonifacio Global City at the corner of 26 th St. and 5th Avenue, the first and flagship branch of 26th St. Bistro by The Coffee Bean & Tea Leaf® has already been in operation for several months. For Ortigas customers, a second branch opened at the East Wing, 5 th Level of the Shangri-La Plaza Mall. To learn more about 26th St. Bistro by The Coffee Bean & Tea Leaf®, or to share your own experiences, use the hashtag #everydayextraordinary on Twitter, Instagram, or Facebook.