Coffee Bean & Tea Leaf Philippines was looking for a way to launch their new casual dining restaurant concept 26th St. Bistro. My team came up with the idea of #everydayextraordinary, to help communicate the message that 26th St. Bistro transforms everyday meals into extraordinary dining experiences.
We executed press and bloggers events, as well as a special party hosted by Tessa Prieto, a celebrity writer and socialite famed for her extraordinary fashion. These events were supported by online and social media efforts, as well as articles in newspapers and magazines.
I helped conceptualize the events and social media messages. I wrote all the scripts for the events, as well as several advertorials and boilerplates.
