The Globe - Winter 2012 by Global Spectrum

Winter 2013 Issue 60

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Global Spectrum To Manage Boardwalk Hall And Convention Center In Atlantic City, NJ The Atlantic City Convention and Visitors Authority (ACCVA) selected Global Spectrum to manage and operate Atlantic City’s historic Boardwalk Hall as well as the Atlantic City Convention Center.

“Atlantic City has long been regarded as one of America’s most popular vacation resorts and a sought-after destination for groups, meetings, and conventions, drawing millions of visitors from around the world to its top-notch facilities,” said John Page, Global-Spectrum Chief Operating Officer. “We are proud to add the Atlantic City Convention Center and the famed Boardwalk Hall to our growing client roster and look forward to working with the ACCVA to create exciting opportunities and the best possible experiences for people looking to DO AC.” Global Spectrum’s commitment to enhancing the consumer experience has made it the fastest growing firm in the public assembly management field. In addition to Boardwalk Hall and the Atlantic City Convention Center, the company manages more than 100 other public assembly facilities around the world. Nearly 20-million people attended more than 11,000 events at Global Spectrum venues last year, which include Citizens Bank Park and the Wells Fargo Center in Philadelphia, as well as Sun National Bank Center in Trenton, New Jersey. “We are excited to welcome Global Spectrum and their outstanding team to our destination,” said Jeffrey Vasser, President, Atlantic City Convention and Visitors Authority. (CONTINUED ON PAGE 22)

Around the Globe… Miami Beach Nets Profit P. 7

p Global Spectrum General Managers and adminstrative executives from company’s world-wide venues gather at XFINITY Live! Philadelphia during 2012 Global Spectrum Annual Meetings held at Wells Fargo Center, Global Spectrum’s headquarters in Philadelphia, PA.

Snider, Luukko Recognized As Major Influencers In Sports Business Comcast-Spectacor Chairman Ed Snider and Comcast-Spectacor President Peter Luukko were named to Street & Smith’s Sports Business Journal’s 50 Most Influential People in Sports Business.

“This is a tremendous honor,” said ComcastSpectacor President Peter Luukko. “With Ed’s vision, we have been very fortunate to The two newcomers to the list, according to SBJ, grow Comcast-Spectacor into a world-wide have been tied at the hip for almost 30 years, leader in sports and entertainment. This recognition is really the result of dedicated mostly in Philadelphia where the two have hard-working individuals who have spent developed Comcast-Spectacor into a powerful countless hours in making our company entity covering facility services for about 100 the success that it continues to become.” arenas, stadiums, and other venues. “(Snider and Luukko) led the successful “Ed and I are proud of everyone in our transformation of the old Spectrum site into Comcast-Spectacor family. We have Xfinity Live!, a retail and entertainment complex,” always operated Comcast-Spectacor was one of many deciding factors and our entities through teamwork. leading to their inclusion to the list. (CONTINUED ON PAGE 3)

Global Spectrum Presents P. 8

A Decade In Columbia P. 6

Enid Center Ribbon Cutting P. 5

Dyer First GM In Bangor P. 18

INDUSTRY PERSPECTIVES Changing Paradigm In Content Delivery A “Seismic Shift” For Booking Talent, Tours

ur industry is based on the singular foundation of change. It is constantly morphing and evolving to meet the needs of an ever-changing marketplace. A current emerging dynamic is the expansion of the agency-venue relationship. In the recent past, this interaction tended to be limited to an agent communicating to a specific venue regarding a specific date/artist.

By Brock Jones Vice President of Booking Global Spectrum

With the rise of a singular point of contact for multiple venues, which describes my position with Global Spectrum, a paradigm has been created where agents and managers now have the ability to discuss complete tours in an expedited manner. With the benefit of streamlined communication, a growing number of agents are preparing to draft tour routings for artist management based on Global Spectrum venue availability. We are providing agents with the anchors on which to build their tours.

• Josh

Turner’s agent at William Morris Endeavors (WME), who needed input identifying a market for his artist to play, contacted me. Turner had a contracted event in Texas and another in Las Vegas, but needed to fill the touring gap between the dates. After several conversations between Kevin Jolley, the venue’s General Manager, and our client in Clovis, we received permission to place an offer for the event.

• The

marketing strategy devised by the Global Spectrum marketing team proved highly successful as the event broke venue sales records and registered as one of Josh Turner’s highest grossing dates.

• This

success led to WME requesting a complete overview of the event, which was distributed to all their agents and focused on how to properly place artists in smaller markets.

Previous editions of the Globe can be found at: www.global-spectrum.com/region/en/globe-newsletter.aspx

This procedural shift is leading to increased event opportunities within the industry for Global Spectrum-managed venues. 3601 S. Broad Street Philadelphia, PA 19148 Phone: 215.389.9530 global-spectrum.com

Design:

Editorial: Ike Richman and Larry Rubin

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This procedural shift is leading to increased event opportunities within the industry for Global Spectrum-managed venues. In addition, the growing industry understanding of Global Spectrum’s ability to deliver a combination of localized and national marketing support for artists is separating our company from the venue industry as a whole. As demonstrated recently with the successful Alan Jackson tour and the upcoming Rodney Atkins tour, our ability to provide timely, creative marketing support for talent through multiple media platforms places Global Spectrum in the forefront of venue management and the evolving industrial relationships. Agents and managers are now requesting input on marketing strategies in the infancy stages of tour planning; in particular, this dynamic is unfolding within non-primary markets. The recent Josh Turner (country singer and actor) event at the Global Spectrum-managed Curry County Event Center in Clovis, NM, is an excellent case study example:

A by-product of these events has been the discernable increased profile Global Spectrum has in the industry. The daily conversations between agents, managers, and my position, combined with the successes of our Global Spectrum marketing team, have collectively placed our organization in position to maximize the opportunities provided by the expanding agent-venue paradigm. The “Global Way” uniquely places our General Managers and their respective staffs within a parameter that allows them to succeed in today’s entertainment industry. To the notable credit of our GMs and all Global Spectrum employees, this opportunity is being exploited to its fullest. We find ourselves on the cusp of a seismic shift in the touring industry and through the efforts of everyone, Global Spectrum is emerging as a dynamic leader in the touring industry. To book a Global Spectrum venue, contact Brock Jones at 215.389.9450 or bjones@global-spectrum.com. 

CORPORATE NEWS Wells Fargo Center, GM Matt Homan Named Finalists For Pollstar Awards Honors and mentions are rolling in for Global Spectrum and the Wells Fargo Center as the internationally-renowned Philadelphia venue wraps up another successful year. The arena and its general manager, Matt Homan, are currently in the running p Matt Homan for national recognition by Pollstar magazine, a concert industry publication. Meanwhile, two other leading industry publications have ranked the Wells Fargo Center among the top 10 venues in the world. “The Wells Fargo Center had a spectacular year in live entertainment,” said Comcast-Spectacor President Peter Luukko. “We truly had something for everyone with so many of the world’s top performers. All of our shows did great business which shows that nothing can ever replace the live experience.”

Snider, Luukko

In voting for the annual Pollstar Awards, the Wells Fargo Center is a nominee for 2012 Building of the Year, while Homan has been nominated for 2012 Arena Executive of the Year. Billboard Magazine has ranked the Wells Fargo Center as the ninth highest-grossing building in the world, while Venues Today has ranked the venue third in the U.S. and seventh in the world for highest grossing facilities. Once again in 2012, the world’s greatest performers came to the Wells Fargo Center for landmark shows. Both Madonna (August 28) and Barbara Streisand (October 8) opened their North American tours in front of sold-out crowds at the building, while Peter Gabriel (September 20) did the same in opening the US portion of his tour. Bruce Springsteen and the E Street Band played two soldout shows at the Wells Fargo Center March 28-29), as did Justin Bieber (November 4 and December 5).

Other major performers who made stops at the building included Rush (October 12), Coldplay (July 5-6), Aerosmith (July 21) and LMFAO (June 30). Carrie Underwood and Neil Young played the Wells Fargo Center in late November, and The Who kicked off December with a sold-out show. The Dave Matthews Band also visited in December. In addition, 2013 is already shaping up to be a great year for concertgoers at the venue, with Lady Gaga, Pink, Rhianna, Maroon 5, and Rod Stewart already booked. Homan, 35, was named the General Manager of the Wells Fargo Center in February 2011. Since then, he has helped the building continue to be a premier destination for musical acts, as well as helping to attract other major events. Homan has enjoyed a career of more than 15 years with Global Spectrum.

VENUEStoday “The news behind the headlines”

Pollstar Awards will be announced at the 24th Annual Pollstar Awards at Club Nokia in Los Angeles on Thursday, February 7. 

(CONTINUED FROM FRONT PAGE)

“Being one of the top 50 people in sports business shows our ability to work collectively for the benefit of our company, our employees, and ultimately our fans.” Sports Business Journal’s annual list profiles executives who shape the sports business industry. Snider and Luukko were also named Venues Today Magazine’s Hall of Headlines winner in the news category for changing the landscape in sports and entertainment in Philadelphia with the opening of XFINITY Live! The two were also recently recognized by PENNJERDEL for spearheading the XFINITY Live! development. 

Peter Luukko

Ed Snider

Phone: 215.389.9530 • comcast-spectacor.com

Phone: 215.389.9558 • global-spectrum.com

Phone: 484.875.7300 • neweratickets.com

Phone: 215.389.9516 • frontrow-marketing.com

Phone: 484-875-7353 • fanonemarketing.com

Phone: 949.823.1636 • paciolan.com

Phone: 813.948.6900 • ovationsfoodservices.com CMYK Colors c0, m27, y100, k6

Ovations Selected By Clearwater’s Ruth Eckerd Hall and Capitol Theatre Ovations Food Services was selected to provide their high-level of quality food presentation and customer service to Ruth Eckerd Hall and the Capitol Theatre in Clearwater, FL. Ovations took over food and beverage operations on November 1 and has rolled out their Everything’s Fresh™ philosophy. Ovations plans to introduce a new bar experience, expanding on the theatre’s already successful wine bar, as well as new pre-show food offerings in the east café area with a uniquely branded Plā Bistro™ concept, and customize offerings to match each event’s theme. “I have been visiting Ruth Eckerd Hall with my family since moving to Florida in 1991 and have enjoyed the entertainment choices provided by Ruth Eckerd Hall,” said Todd Wickner, Ovations Food Services Principal. “I am excited to deliver Ovations’ creative ideas and services with an already great operating facility.” “I have had a long and successful friendship with the leaders of Comcast-Spectacor, Ovations’ parent company. They have managed to grow

successfully as an industry giant – without losing an impeccable, intimate touch with their clients. They will help turn another key corner in the constant re-invention of Ruth Eckerd Hall and the Capitol Theatre,” said Zev Buffman, Ruth Eckerd Hall President/CEO. Long-term plans include expanding the food and beverage areas at the Historic Capitol Theatre in downtown Clearwater. This will allow for more amenities at the Theater and the addition of a roof-top terrace overlooking the gulf. A similar expansion is expected shortly thereafter at Ruth Eckerd Hall, increasing the lobby space and allowing guests to mingle preshow as well as enjoy increased food and beverage offerings tailored to each event. Ruth Eckerd opened in 1983 and seats 2,180 guests for live entertainment events. The City of Clearwater and Ruth Eckerd Hall are currently revitalizing the historic Capitol Theatre, constructed in 1921. When completely rebuilt by fall of next year, the 720-seat theatre will become a venue at which Ruth Eckerd Hall will continue to present all genres of live entertainment. 

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Sharonville Convention Center Partners With Ovations Food Services Ovations Food Services was selected as official food and beverage provider at Sharonville Convention Center, a newly remodeled facility located in northern Cincinnati, OH. The addition of Ovations is the last piece of the Center’s drastic makeover, a $26-million renovation that included an expansion of space, new partners, and a contemporary, aesthetically pleasing look. After such an extensive transformation, the center is eager to show off its new assets. Bradley Muchnicki, a graduate of Pennsylvania Culinary Institute Le Cordon Bleu, is the head chef at the Center. His experience over the last nine years landed him the Regional Food & Beverage Excellence Award in 2006 and the Marriott International Food & Beverage Excellence Award in 2007.

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“We want to offer first-class food and service to all of our guests,” said Jim Downton, Executive Director of the Sharonville Convention Center. “Ovations truly sets the bar high with their customized menu, excellent food, and unparalleled hospitality. I am highly confident that the recent additions and features to this facility will provide substantial opportunities.” Aside from the announcement of Ovations, the Center nearly doubled in size with an additional 65,000 sq. ft. Upgraded floor plans allow the center to offer 20,455 sq. ft. of exhibit hall space, equipped with 20-ft. ceilings; 15 state-of-the-art meeting rooms that can house anywhere from 50 to 700; and the spectacular Northern Lights Ballroom, accommodating up to 1,000 people, featuring 19-ft. ceilings and elegant, modern chandeliers. The Sharonville Convention Center provides a beautiful and contemporary location for meetings, conventions, banquets, trade shows, and public events. 

Pueblo Convention Center, Enid Event Center And Convention Hall Select New Era Tickets New Era Tickets, the solution-driven, full-service ticketing subsidiary of Comcast-Spectacor, recently signed ticketing service agreements with the Pueblo (NM) Convention Center and the Enid (OK) Event Center and Convention Hall. New Era Tickets will be providing a customized ticketing solution for each venue, supported 24/7 by the New Era Tickets Client Advisor Team. The ticketing solution, powered by New Era Tickets’ sister company, Paciolan, will enable both organizations to control their ticketing, including their branding, customer data, and ticket service fees. “New Era Tickets is well-suited to service all venues – from large stadiums to casino concert halls to convention centers,” said Mike Ruppert, Director of New Business Development for New Era Tickets. 

Atlanta Falcons Renew With FanOne Marketing

Paciolan Partners With StubHub On Versatile Mobile Ticket Delivery, Passbook Integration Services

The National Football League’s (NFL) Atlanta Falcons are participating in FanOne Marketing’s second league-wide season ticket renewal promotion. Through the promotion, FanOne offered all NFL teams the opportunity to partner with the organization to launch highly effective personalized season ticket holder renewal campaigns.

Thanks to a new partnership between Paciolan and StubHub, sports fans of the University of North Carolina, Purdue University, the University of Texas, and the University of Tennessee are able to purchase and receive football game tickets from secondary ticketing website StubHub using their mobile phones.

FanOne’s season ticket renewal solution incorporates personalized websites (PURLs) and automated behavior-based communications. By giving each ticket holder an individualized online renewal experience, the use of PURLs have historically increased engagement and online renewal rates, while also reducing customer confusion, service calls, and unnecessary collateral costs. “FanOne has been creating Season Ticket renewal PURLs for a few years, so we know they are not only engaging, but also extremely effective,” said Mike Ruppert, Director of New Business Development for FanOne Marketing. “One particular organization achieved a 5000+ percent ROI through last year’s promotion, so we know they will be excited to participate again.” 

Paciolan is partnering with StubHub to provide an end-to-end mobile delivery experience that makes it quick and easy for fans to purchase tickets on the secondary market, receive a new barcode for the ticket on their mobile phones, and then have it scanned from their phones at the gate for entrance to the game. The mobile ticketing solution also allows fans to forward purchased tickets to a friend. And, unlike other mobile offerings, the Paciolan/ StubHub solution allows the user to forward one or all tickets to others in their party via email without the need to arrive all together.

The integration will give iPhone and iPad users another option to access mobile tickets. Through Passbook, users have the convenience of keeping all of their boarding passes, event tickets, coupons, loyalty cards, and more stored in one place. The technology is simple for fans to use. Once they purchase a ticket through StubHub’s Passbookenabled app, they have the option to “add to passbook.” Once the ticket is added to Passbook, fans can easily access their stored tickets to see when an upcoming event is taking place and where their seats are located. Plus, Passbook is time and location enabled, so the ticket will appear on the device’s lock screen as a fan approaches the venue, ready for the ticket to be scanned at the gate. 

In September, through its integration with Paciolan, StubHub announced that its mobile app for iPhone and iPad supports Apple’s Passbook.

Borgata Rolls Out New Era Tickets’ Self-Serve Kiosks The Borgata Hotel Casino & Spa in Atlantic City, NJ, recently rolled out two self-serve ticketing kiosks provided by New Era Tickets, the technology-driven, full-service ticketing subsidiary of Comcast-Spectacor. The kiosks, implemented and serviced by New Era Tickets, and powered by Paciolan, New Era’s sister company, provide 24-hour, 7-daysa-week box office coverage – without staffing. The kiosks feature customized Borgata branding and are capable of servicing will-call pickup or ticket purchases in less than two minutes. Currently located on the Borgata’s concourse level and outside the existing box office, the kiosks are also anticipated to reduce ticketing lines and delays during peak times.

“The kiosks are great for supporting organizations with or without a freestanding box office,” said Ron Friedman, Director of IT at New Era Tickets. “They are very low maintenance and only require occasional software updates and ticket stock replacement after every 1,000 tickets.” 

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FACILITY NEWS Convention Center Reps Invade Capital With Global Spectrum Message

University Of Phoenix Stadium Earns Top IAVM Award Global Spectrum-managed University of Phoenix Stadium, Glendale, AZ, was awarded the prestigious IAVM Venue Excellence Award for Stadiums in 2012. Stadiums were rated on operational excellence, teambuilding, as well as professional development, safety and security, and service to the community. As the recipient of the award, the University of Phoenix Stadium demonstrated how it excels in each of the criteria and delivers a positive customer experience on a regular basis at the facility.

Representatives from Global Spectrummanaged convention centers throughout the country hit the pavements of Washington, DC, (October 2-4) to conduct the first annual Global Spectrum National Sales Mission. A group of 12 Global Spectrum representatives from different venues participated as reps for their own venue, but sold one common theme: “Global Spectrum – Exceptional Venues for Successful Events!” Those participating were: Julie Davinroy, St. Charles Convention Center; Joe Capitanelli, St.Charles Convention Center; Shura Garnett, St. Charles Convention Center; Linda Persico, Conference Center Niagara Falls; Gretchen Battson, Duke Energy Convention Center; Justin Markle, Duke Energy Convention Center; Lori Coyne, Greater Richmond Convention Center; Amy Vicelli, MassMutual Center; Charles Drago, MassMutual Center; Stephanie Anderson, Miami Beach Convention Center; Cyndi Lorenzen; Iowa Events Center; and Jill Hericks, Century Center. The group had 16 pre-set appointments and 27 cold calls with various association meeting planners in the nation’s capital to educate them on who Global Spectrum is and what they do. Additional activities included breakfast delivery to a meeting planners’ group at Experient, lunch at Chef Geoff’s with industry speaker Joan Eisenstodt, and a reception at the Hotel Palomar’s “Urbana.” This sales mission was part of the Convention Center’s National Marketing Plan, which serves to increase the exposure of all Global Spectrummanaged convention centers through industry events, advertising, communication, and database management. 

p Jason Green (left), Global Spectrum’s General Manager at Richard Borchard Regional Fairgrounds, Robstown, TX, chats with Greg Geisler, CEO of VerticalXchange at Texas AgXchange Farm and Ranch Show at the fairgrounds (October 4-5). Event was produced VerticalXchange in cooperation with the Texas A&M University’s AgriLife Extension Service and Texas A&M AgriLife Research.

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“It is always rewarding to be recognized by your peers and the annual IAVM Excellence Award is certainly one of the top honors in our industry,” said Peter C. Sullivan, Global Spectrum Regional Vice President and General Manager of the University of Phoenix Stadium. “It is through the hard work and dedication of Global Spectrum, AZSTA, Arizona Cardinals, and Fiesta Bowl staffs, along with other stadium partners, that this award was made possible, and we are honored to be recognized by the IAVM for our achievements.”

p Peter Sullivan, Global Spectrum Regional Vice President and General Manager of University of Phoenix Stadium, Glendale, AZ, receives prestigious 2012 IAVM Venue Excellence Award for Stadiums.

The University of Phoenix Stadium is coming off another successful year of major events, including two U.S National Soccer matches. The stadium will have the opportunity to showcase its operational excellence yet again when the Super Bowl returns to venue in 2015. 

p Fargodome in Fargo, ND, hosted its first NBA pre-season game in 10 years (October 10) to near-capacity crowd of more than 9,000 as Minnesota Timberwolves beat Indiana Pacers, 84-70.

FACILITY NEWS MBCC Turns Profit For 2012 Fiscal Year The Miami Beach Convention Center (MBCC), Miami Beach, FL, accomplished a rare feat done only one other time in the venue’s long history. The MBCC ended its 2012 fiscal year with a final net profit of $72,444 against total gross Revenues topping $18.8 million. The milestone was reached through significant increases in gross revenue and decreases in total expense over what was budgeted. As is the case with the vast majority of convention centers, the venue had budgeted for a net loss of $990,657. The $72,000 net profit resulted in an impressive positive variance of over one million dollars. The staff was also able to top their internal goal of $1.3 million in business booked and held during the year. “The financial numbers we finished our fiscal year with are the result of the hard work of so many in this community,” said Global Spectrum’s Bob Balsam, General Manager of the MBCC. “Our Global Spectrum team, in close partnership with the City of Miami Beach, the Greater Miami Convention & Visitors Bureau, and along with the many Chambers, Associations, and local organizations, all contributed in ending our year by reaching a very uncommon and extremely exciting final result.” 

Dustin Lynch Headlines Light Up UCF Light Up UCF, a 52-day holiday event that features outdoor ice-skating, carnival rides, light shows and holiday movies, opened its fifth year with a free concert by country star Dustin Lynch. This year, Light Up UCF, in partnership with local country radio station K92, welcomed country star Lynch to perform on November 18. More than 2,000 people attended the show, resulting in the biggest opening weekend in two years. 

client SPEAK with Tom Sadler

President/CEO, Arizona Sports & Tourism Authority Over the course of the last eight years, Global Spectrum has been an intricate part of the many successes achieved here at the University of Phoenix Stadium in Glendale, AZ. Under Global Spectrum’s management the facility has hosted major events, including the Super Bowl in 2008, with another scheduled for 2015, U2, the Rolling Stones, Kenny Chesney, six Tostitos Fiesta Bowls, two BCS National Championships games, multiple U.S. National Soccer Team matches, and, of course, Arizona Cardinals NFL football games.

Tom Sadler

During this time we have received very positive feedback from both event producers and patrons complimenting the customer service and professionalism demonstrated by Global Spectrum and its venue partners. In addition to booking and executing successful large scale events, Global Spectrum has also delivered on its promise of scheduling non-traditional stadium events, including major consumer shows, corporate/social functions, vehicle sales events, and graduations, all of which contributed to Global Spectrum’s financial success at University of Phoenix Stadium. As part of its management responsibilities, Global Spectrum has also played an important role in the Shared Interest Strategies adopted by the Arizona Sports & Tourism Authority (AZSTA), the Arizona Cardinals, and the Fiesta Bowl. Through these strategies and the hard work of building stakeholders, the facility has been able to increase event activity and add significantly to the overall financial performance of the facility. AZSTA is very satisfied with the performance of Global Spectrum, especially during recent economic times, and would highly recommend their services to potential clients. Global Spectrum has been a great partner in the booking, operation, and financial stewardship of the stadium and we look forward to continuing the strong relationship we have enjoyed with the company since 2004. 

p Dustin Lynch performs a free concert on opening weekend of Light Up UCF at UCF Arena in Orlando, FL. Sun sets on final day of 17th Annual Happy Harry’s RibFest at Fargodome, Fargo, ND.

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FACILITY NEWS Alan Jackson Tour Marks First Effort For Global Spectrum Presents Through the efforts of Brock Jones, Global Spectrum’s Vice President of Booking, the new Global Spectrum Presents promotional entity packaged five Alan Jackson tour dates through CAA for a concert series presentation at five Global Spectrum arenas throughout the country. Jackson performed at the Global Spectrum Presents concerts in October and November at Glens Falls Civic Center, Glens Falls, NY; Tsongas Center at UMass Lowell, Lowell, MA; Iowa Events Center, Des Moines, IA; Sears Centre Arena, Hoffman Estates, IL; and the Sun National Bank Center, Trenton, NJ. The concert series hinged on Global Spectrum’s effort and teamwork from the very first day. Following the minute Jones booked the shows, five Global Spectrum marketers representing each building, Chris Lawrence at the Glens Falls Civic Center, Mike Soriano at Tsongas Center, Viki Arias at the Iowa Events Center, Erin Bilton at Sears Centre Arena, and Diana Zanetto at Sun National Bank Center, collaboratively approached CAA, one of the country’s top talent agencies, with a list of promotional ideas that included third parties, charities, radio promotions, and social media initiatives. CAA took the list and after discussing with Jackson’s manager, approved several ideas each marketer could then take into their

market to help the ticket-selling process. Among those were a radio/fan announce promotion, roadie for a day promotion, a signed set list, and use of Alan Jackson’s backstage dressing room during the show. The five marketers hosted a weekly conference call to discuss ticket sales, brainstorm new ideas, and help with any issues a market was facing. After the call, they updated CAA with a quick list of where each building stood that week. Global Spectrum Presents had its last show at Sun National Bank Center on November 15, and now the marketers can be proud of the way they worked as a team and represented Global Spectrum Presents for the first time. “We knew Global Spectrum Presents was an extremely viable new entity when it was created earlier this year,” Jones said. “The results of our first concert series and the incredible marketing efforts by the Global Spectrum marketing team certainly proved that everything we envisioned became a reality. Global Spectrum Presents is going to be an extremely important event and financial resource for many of our Global Spectrummanaged venues.” Jones noted that the success of the Alan Jackson tour has opened additional opportunities for Global Spectrum Presents with both CAA and WME (William Morris Endeavor). 

Colonial Life Arena Celebrates 10 Years The Colonial Life Arena in Columbia, SC, celebrated its 10th anniversary of entertaining fans with an array of concerts and family shows. To commemorate the past 10 years, Colonial Life Arena hosted a monthlong celebration in November with several special events. The 10-year anniversary celebration kicked off with a 10K Chair Dare (November 2), which challenged three teams of four to sit in 10,000 seats in the arena’s lower bowl. The teams had six hours to compete for the first place prize of tickets to every non-athletic event for a year. Colonial Life Arena employees refereed the event to ensure each team had only one “sitter” at a time and that no seat was skipped. The winning team completed the challenge in less than three hours. To wrap up the 10-year celebrations, University of South Carolina Gamecock basketball joined the festivities as Men’s Basketball hosted Morgan State (November 16), and Women’s Basketball took on Clemson (November 18). Both games included giveaways for a select number of fans and a cake-cutting ceremony that featured the University of South Carolina’s Athletics Director, Ray Tanner, and Global Spectrum’s Lexie Boone, General Manager of the Colonial Life Arena. A USC women’s basketball game was the Arena’s first game on November 22, 2002. This year’s women’s basketball game was a “throwback event” with $1 admission. 

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p Sears Centre Arena, Hoffman Estates, IL, presents country singer Alan Jackson with mosaic comprised of Jackson’s album covers and Chicago landmarks prior to his performance (November 9). Making presentation are (from left) Global Spectrum’s Kennedy Bollmeyer, Box Office Coordinator; Erin Bilton, Director of Marketing; and Danielle Griebel, Marketing Coordinator.

q Colonial Life Arena General Manager Lexi Boone (center) with University of South Carolina Athletic Director Ray Tanner (right) and Cockie, USC mascot.

FACILITY NEWS Grand Re-Opening For Enid Convention Hall More than 2,500 people turned out during a week’s worth of activities surrounding the grand re-opening of the Global Spectrum-managed Convention Hall in Enid, OK. The turnout pleased Convention Hall general manager Keller Taylor. “Our goal was to create the opportunity, via the right mix of events during the Grand Re-Opening Week, for the community to experience the historic facility for the first time, again,” said Keller Taylor, General Manager. “I believe we accomplished this through the committed and loyal management staff here in Enid, along with the support of Barry Strafacci, Global Spectrum, Regional Vice President; Dean Dennis, General Manager of the Global Spectrum-managed Owensboro, KY, Convention Center; Maria Rainsdon, General Manager of the Global Spectrummanaged Clovis (NM) Civic Center; and Eric Copeland, Executive Chef at the Global Spectrum-managed Pueblo Convention Center, Pueblo, CO,” Taylor added. The crown jewel event of the week was the Community Open House (November 18), which followed Enid’s annual Veterans’ parade. After a short ceremony on the Convention Hall steps featuring a living history performance of the Grand Opening in 1921, the doors opened and over 1,500 area residents came in to see the renovations and enjoy free hamburgers and hot dogs.

p Global Spectrum, city and state officials help in Ribbon Cutting to mark grand re-opening of Enid Convention Hall in Enid, OK.

Convention Hall is Enid’s premier conference and meeting facility, featuring the 11,000-sq. ft. Grand Ballroom, a 3,000-sq. ft. Junior Ballroom, more than 5,500 sq. ft. of meeting rooms, and a 14-person board room. The neighboring Global Spectrum-managed Enid Events Center is scheduled for completion in May. 

Eric Church Concert Sets Record At Comcast Arena At Everett q Gary Weikiel (left), Everett (WA) Public Facilities District President, and Adam Cook, Assistant General Manager of Comcast Arena at Everett, present gift to Eric Church prior to his sold-out show (November 13) at Comcast Arena at Everett, WA. Country music singer-songwriter Church’s performance was highest attendewd (8,952) show in venue’s history.

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FACILITY NEWS Iowa’s Premier Beer, Wine And Food Expo Sets New Record For the fifth year, Global Spectrum staff at the Iowa Events Center produced Iowa’s Premier Beer, Wine, and Food Expo in conjunction with Ovations Food Services and Hy-Vee, the presenting sponsor. More than 8,000 people attended the two-day event. The event offered a melting pot for culinary arts fans to sip, taste, and shop their way from wine and beer distributor samplings and selling their products to wine cork jewelry, kitchen gadgets, cooking demonstrations, wine and food pairings, and more.

p James Brown Arena opened its new Windsor Club with a ribbon cutting attended by the Augusta-Richmond County Coliseum Authority, city officials, local Chamber of Commerce members, and representatives of Windsor Fine Jewelers. The club, which includes membership for 200 people, is being utilized before, during, and after events.

St. Charles Center Sets Monthly Event Record Highlights of the event included Blue Moon Founder and Brewmaster Keith Villa discussing the history of Blue Moon and sampling new Blue Moon products not yet available on store shelves; Dr. BBQ, Ray Lampe, demonstrating recipes for Smoked Pork Chili and BBQ Ribs; Sean Petrie from Riedel Crystal demonstrating how the choice of wine glass affects the wine drinking experience, and more.

October was one of the busiest months on record for the St. Charles Convention Center.

“This is our event. Our staff works diligently with our partners to discuss all opportunities to enhance the experience for our vendors, attendees, and volunteers,” said Chris Connolly, Global Spectrum’s General Manager of the Iowa Events Center. “With another record-breaking year in the books, we look forward to producing the expo for many years to come.” 

In addition, October was the highest revenuegrossing month in building history with a total of $724,000, beating last November’s previous record by $11,000. 

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The total building occupancy was 73 percent, which tied the record set in October 2009. Industry standards hold that 75 percent occupancy is considered 100 percent occupancy because down time is required to change room sets, which translates into the venue being 100 percent completely occupied for the entire month.

p The Global Spectrum-managed Fargodome, Fargo, ND, was awarded its third consecutive “Best of the Red River Valley” for “Best Live Entertainment Spot” in reader’s poll award from The Forum of Fargo-Moorhead.

q Miami Beach Convention Center’s staff show why they are Lamborghini of customer service, displaying polka-dotted Global Spectrum jersey they received for Biggest Overall Survey Score Improvement quarter over quarter. MBCC finished its 2012 fiscal year with overall positive rating of 96.5 percent.

FACILITY NEWS Virginia Honors Richmond Center For Green Programs Global Spectrum’s staff at the Greater Richmond Convention Center beat out 23 other applicants in the Commonwealth of Virginia to win the “Green Facility Program of the Year” Award. The award is given through the Virginia Green Travel program, which is sponsored by the Virginia Tourism Corporation. Virginia Green facilities are required to have programs in place that address recycling, waste reduction, energy, and water conservation.  p Meeting with IATSE at Global Spectrum General Managers’ meetings at XFINITY Live! in Philadelphia, PA, are (from left) William Gearns, Jr., IATSE’s International Vice President, Department Director, Tradeshow; Michael Barnes, IATSE’s International Vice President, Business Agent, Local; John Page, Global Spectrum Chief Operating Officer; Brian Lawlor, IATSE’s International Representative; Michael Ahearn, Global Spectrum Vice President of Operations; and John Lewis, IATSE’s International Vice President, Department Director, Canadian Affairs.

Comcast-Spectacor Total Environmental Plan

PEOPLE AND PLACES Tiffany Faublas Makes News In Palm Beach

p Legacy Magazine recognized Tiffany Faublas (front row, right), Marketing Manager at Palm Beach County Convention Center, West Palm Beach, FL, as one of South Florida’s 25 Leaders of Today & Tomorrow Under the Age of 40 for 2012. She also was featured in Palm Beach Post’s “On The Scene,” picking her top places to dine in Palm Beach County.

p Global Spectrum’s Lexie Boone, General Manager of Colonial Life Arena, Columbia, SC, was presented with a Commanding General Gold Coin of Excellence Award at Major General Michael S. Linnington’s VIP reception prior to the Spirit of America show at Colonial Life Arena on September 21.

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CANADIAN FACILITY NEWS

p With rock and roll legend Alice Cooper at Encana Events Center in Dawson Creek are (from left) Brent Hodson, EnCana Events Centre Marketing Manager; Ryan MacIvor, General Manager; Jerimy Earl, Director of Corporate Partnerships; Cooper; Andrew Nash, Director of Operations; Corey Margolis, Event Manager; and Brad Jones, Alice Cooper’s Canadian Tour manager.

Budweiser Gardens Contributes $24,352 To London Groups Budweiser Gardens in London, ON, in conjunction with its 10th Anniversary Celebration, has raised $24,352 that will be shared by local organizations Arts for All Kids and the George Bray Sports Association. Fundraising efforts included a VIP Gala, silent auction, London Knights 50-50 draw, and the collection of voluntary donations during a public open house.

Seven Days, 23 Events At Encana Centre Hockey Canada’s National Women’s Under 18 Championship began on November 7 at the EnCana Events Centre. Eight teams from across Canada, including British Columbia, Alberta, Saskatchewan, Manitoba, Quebec, Ontario Red and Blue, and the Atlantic Provinces, came to Dawson Creek for five days of pure hockey action.

Throughout the hockey tournament, the EnCana Events Centre hosted three banquets, including one for Jennifer Botterill, Olympic medalist for Women’s Hockey. After the games were completed, the Centre went into action to flip the building around for Cesar Millan and his Trust Your Instincts Tour on November 12.

Over the five days, 18 games were played that saw Ontario Blue, the underdog, emerge as the Gold Medal national champion.

The week of events finished with Alice Cooper and his “Raise the Dead” tour on Tuesday, November 13. 

Budweiser Gardens Celebrates Decade Of Fun In London

“Our goal from the beginning was to make a difference locally and benefit both arts and sports to commemorate our 10th anniversary,” said Brian Ohl, Global Spectrum Regional Vice President and General Manager of Budweiser Gardens. “In consultation with the London Community Foundation, we were able identify two great organizations. We are very grateful to the community for all of their support and generosity.” “Under Global Spectrum management, Budweiser Gardens has become a community treasure, one that contributes greatly to our smart and caring community. We were pleased to help match their interests and concerns with community needs and these great organizations.” said Martha Powell, President & CEO of the London Community Foundation. 

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Budweiser Gardens, formerly the John Labatt Centre in London, ON, celebrated its 10th Anniversary in November. The venue, which has changed the face of downtown London since opening 10 years ago, partnered with two local children’s charities, George Bray Sports Association Inc. and Arts for All Kids, and has raised more than $20,000 to date.

p Part-time staff members at Budweiser Gardens in London, ON, who have worked at the venue for 10 years are (from left) Jeanette Diggins, Al Kehoe, Wendy Kopp, Harold Bush, Sharon Hoos, Adam Logie, Devan James, and Bruce Young.

Anniversary celebrations included a public open house on October 10 and a VIP Gala on October 11, which saw Budweiser Gardens transformed into a magical carnival, complete with awe-inspiring fire throwers, gigantic stilt walkers, mystical psychic readings, and breathtaking aerialists. 

CANADIAN FACILITY NEWS Abbotsford Centre Ranked 13th In Venues Today Poll The Abbotsford Entertainment & Sports Centre finished 2011-12 as the 13th highest ranked venue in the world, as well as the second highest in Canada, according to Venues Today magazine for venues in the 5,001 to 10,000-seat category.

p Hockey fans brought hundreds of teddy bears to South Okanagan Events Centre (SOEC) for Penticton Vees Annual Teddy Bear Toss. Much-anticipated promotion encourages fans to have fun, while giving local children the “bear-necessities.” After Vees score their first goal, fans pitch their plush toys onto ice surface. Teddies are then donated to Salvation Army. Displaying Teddies are SOEC’s Operations team members (from left) Darien Folk, Christine Nobert, Joe Dias, Rick Comeau, and Brandon Woods.

p Jason Toner (center), Global Spectrum’s General Manager of WFCU Centre in Windsor, ON, congratulates Gold Medal winners Scott Moir (left) and Tessa Virtue at 2012 Skate Canada International ice dancing competition (October 25-28) held at WFCU Centre.

p Global Spectrum’s Jacque Holowaty (second from left), Assistant General Manager/Box Office Manager at Abbotsford Entertainment & Sports Centre, Abbotsford, BC, and Jason Blumenthal (second from right), General Manager, present cast from “Experience the Beatles with RAIN” custom-made cupcakes before their show on November 3.

“To be recognized by such a prominent industry publication is a wonderful achievement,” said Global Spectrum’s Jason Blumenfeld, General Manager of the Abbotsford Entertainment & Sports Centre. “To achieve this level of recognition has taken the hard work and dedication of the staff, the belief from promoters and agents to bring shows, and support from the community.” Venues Today’s year-end rankings cover the reporting period from October 16, 2011, to October 15, 2012. In that time, the Abbotsford Entertainment & Sports Centre welcomed more than 82,000 fans during 33 non-sport related events, which included four sold out shows. Notable performances that contributed to the report are Cirque du Soleil’s “Quidam,” John Fogerty, John Mellencamp, Disney on Ice, Celtic Thunder, and Jeff Dunham.  t World-renowned dog behavior expert and TV’s Dog Whisperer Cesar Millan and his dog, CoCo, admire gift presented to him at South Okanagan Events Centre (SOEC), Penticton, BC, on behalf of Penticton dog owners (November 8). “Pawtograph” was created in-house with over 100 dog photos.

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“HOW YOU DOIN’?” q Dan Krone, Assistant Director of Operations for the USF Sun Dome, Tampa, FL, receives October Sun Dome HYD Award from Trent Merritt, Sun Dome General Manager.

p Showing HYD spirit, Global Spectrum employees from Augusta Entertainment Complex and USC Aiken Convocations Center show their college pride on National College Colors Day.

Mr. Ryan MacIvor General Manger EnCana Events Center Dawson Creek, BC

p Global Spectrum staff at Sun National Bank Center, Trenton, NJ, partnered with various local organizations to make a difference in lives of those affected by Superstorm Sandy in conjunction with Global Spectrum Presents Alan Jackson concert (November 15).

I would like to extend my professional and personal gra titude and congratulations Dawson Creek, event volunt to the City of eers, staff of the DCEC, the 201 2 National Women’s Under-18 Championship host organizing Hockey committee, as well as our cochairs. The 2012 edition of the eve nt was a tremendous succes s and set a new benchmark take great pride in and the com that I hope you munity looks back at with fon d memories for years to com an opportunity to work with e. I’ve had a number of Global Spectru m venues and have never see professionalism and commu n the level of nity partnership as showcased in Dawson Creek. Special thanks to you, Andre w Nash, and Corey Margolis. The Host Committee did an job engaging the community exceptional with the great local sponsor sup port, school’s program with and students attending games, team visits minor hockey developmental programs and great volunteer support. Hockey Canada would not enjo y the national team or interna tional and national event hos it does without the tireless and ting success undying efforts of communiti es like Dawson Creek and its volunteers. On behalf of Hockey Canada thank you for a tremendous event!

Ryan Robins Manager, Marketing Service s & Events

p Colonial Life Arena‘s staff celebrates 10 years of entertaining Columbia, SC, fans, and awards staff members for decade of service.

u Global Spectrum employees at University of Phoenix Stadium, Glendale, AZ, celebrate at 7th Annual HYD staff rally.

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Mr. Frank Russo Senior Vice President, Business Deve lopment Global Spectrum Hello Frank, and greetings from Okla homa. As you are likely aware, we are enjoy ing the grand opening of our new and repurposed Convention Hall here in Enid. It has been an overwhelming success and an achievement many considere d impossible. I never doubted the potential or the end resul t, which is why I am writing. This entir e endeavor was successful because of our relationship with Global Spectrum. From our first meeting, through every challenging step of struggling to bring Enid into the modern era, the Global Spectrum team has been indispensable. I cannot summon adequate words to sufficiently expre ss my enthusiasm for the work your team is doing in Enid. I am thrilled beyond my wildest expectatio n and cannot begin to adequately describe what Global Spec trum means to Enid, OK. We have enjoy ed one exciting event after another, all under very difficult conditions due to the final stages of cons truction, but your team completed each event flawlessly. General Manager Taylor Keller has been a rock star here and has produced imm easurable dividends through his work ethic, commitment to community and a flawless personality of customer service. He has devoted endless hours and a tireless commitment to excellence, whic h has established Convention Hall as THE centerpiece of Northwest Oklahoma. I can’t even imagine how extraordinary we will feel when the new events center opens.

I also wish to highlight Maria Rainsdom ’s (General Manager of the Clovis Civic Center) contributions. She traveled from Las Cruces, NM, to assist in our opening and like Keller she shines brighter than anything our comm unity could imagine. Please know that I am immensely, and quite truly amazed by their comb ined efforts. You have two world-bea ters in these two. Their supporting staff, Chef Eric Copeland, and all the new hires in Enid have launc hed a new era in our city for which I submit my most emph atic appreciation. I was overtly conv inced from day one, that Global Spectrum would build the right team for the right moment in Enid . Such has now been overwhelming proven.

p Staff members of Ryan Center and Boss Ice Arena, both on campus of University of Rhode Island in Kingston, RI, work on team building while participating in ropes course “Whale Watch” activity at Newport YMCA. Participating are (front row, from left) Eric Postemsky, Colleen Byrnes, Mike Piacente, Leah Becki, and Jim Cordeiro. Second row (from left), Maureen McCarthy, Alex Nurkin, David Trombetti, Matt Moeller, James Morris, and John Miner. Back Row (from left), Monica York, Jeff Kuhn, and Eric Lantz.

The very best part for me? I have frien dships with Barry Strafacci and Dean Dennis that I place in the most cherished category. Thank you for making our city a much better place to live. I hope you can attend the grand unveiling of the events center early next year, such will be another, even more grand event. Lastly, thank you Frank, for believing in Enid. Nothing could have happened had Global Spectrum taken a pass on us. We owe you more than we can repay. Eric Benson City Manager Enid, OK

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Lee Stacey Named Senior Vice President, Sales And Marketing Front Row Marketing Lee’s addition along with the many new Services announced professionals recently added to FRMS continues that veteran sales and upon the forward-looking entrepreneurial designs marketing executive Lee of Peter Luukko that I have been tasked to develop Stacey has been named to and everyone here is looking to the future with the new position of Senior much anticipation – we now boast a senior Vice President of Sales executive staff with historical success in the NFL, and Marketing. Stacey NHL, MLB, NBA, NASCAR, College programming joins FRMS from General and the Olympics; very few agencies anywhere Sports and Entertainment have the CV we now offer our clients” p Lee Stacey, Front and has held senior jobs “I am very proud to join Chris and his team at FRMS,” Row’s newest Senior VP. with the New York Jets, Stacey added. “It is obvious that the company has a IMG, the Cavs/Gund Arena Corporation and other vision to be diverse and very entrepreneurial in its high level sports and entertainment entities. He approach to sales and marketing, and I welcome will be charged with developing innovative national both that passionate approach and the ability to sales strategies and assisting with new business use my experience to enhance all that has been acquisition for Front Row’s rapidly growing U.S. done to this point and what will be done in the and international property list. future.” “Lee Stacey is one of the most well respected and well Stacey has been associated with some of the most connected individuals in sports and entertainment iconic brands in the world including the NFL, CBS, marketing, and we are very excited to welcome IMG, and the NBA and has more than 25 years of Lee to this organization at this time in our growth experience in sports and entertainment media, curve,” said Chris Lencheski, President of FRMS. team, property and event sales and marketing. “His deep contacts in this global industry will help Stacey began his career in sports and media us continue our momentum with our portfolio of sales with a 7 year career with CBS radio in New partners and services while providing unmatched York and Boston Stacey earned a Bachelor’s marketing services to our Global Spectrum clients degree in Mass Communications from Boston’s as well as our wide swath of teams, leagues and Emerson College.  properties we are already representing.

John Strayhorn is now the Director of Corporate Partnerships for Pocono Raceway.

Jennifer James has joined as Director of Corporate Sales at the Santa Ana Star Center.

Sergio Del Prado Named Regional Vice President Front Row Marketing Services announced that veteran marketer Sergio del Prado has joined their staff as Regional Vice President. del Prado has successfully led groundbreaking and innovative programs for sales and marketing p Sergio del Prado, Front divisions for several Row’s newest Regional VP.. high profile major league sports franchises including the Los Angeles Dodgers, the L.A. Galaxy, and the L.A. Kings, and will be based in FRMS’ Los Angeles office. “There are very few well respected executives with more experience, success and understanding of

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the West Coast sports entertainment space yet alone the fast growing Hispanic marketplace, especially in Southern California, than Sergio,” said Chris Lencheski, CEO of FRMS. “His leadership and entrepreneurial spirit will be invaluable to us as we expand and enhance our relationships on the West Coast and into Latin and South America going forward.”

Mary Ann Lambrinos has joined as Director of Corporate Partnerships at the Kovalchick Convention and Athletic Complex and IUP Athletics.

“I am very proud to join Chris and his team at FRMS,” del Prado added. “Their innovative work in sales and venue management not just in the United States but around the world has the company poised for some amazing growth in the next few years, and I am very excited to be part of the leadership team.” Del Prado brings over 20 years of experience and leadership in sales, marketing, venue management and partnerships to FRMS. 

Arlo Graham has joined as Sales Manager, Premium Seating at the WFUC Centre.

HOW TO REACH KEY PERSONNEL Chris Lencheski - President clencheski@frontrow-marketing.com (215) 218-7513

Eric Smallwood - Senior Vice President esmallwood@frontrow-marketing.com (810) 984-2608

frontrow-marketing.com

Pocono Raceway, Front Row Marketing Services Partner To Drive Revenue Opportunities Pocono International Raceway, Inc. announced a new partnership with Front Row Marketing Services, making it the Raceway’s agency of record for commercial rights, corporate partnership development, and sales opportunities. Pocono is the long-running largest and most innovative independent racing facility in North America, and in 2013 will host two NASCAR Sprint Cup Series weekends as well as the return of Indy Car racing for the first time since1989. “Pocono Raceway has taken huge steps in bringing the Raceway to the forefront of the motorsports industry in America, stated Raceway President and CEO, Brandon Igdalsky. We have completely repaved the track, added industry leading safety features, increased fan amenities and built a three megawatt solar farm making Pocono Raceway the largest solar powered sports facility in the world. Adding Front Row Marketing Services is another step in forging Pocono Raceway’s continued success in the future,” added Igdalsky. “Arguably the home of NASCAR in the Northeast with the largest proximity to major urban centers and their consumers, the Pocono Raceway brand offers corporate marketers decades of consumer authenticity very few tracks can speak to,” said Chris Lencheski, President of Front Row Marketing Services. “Our group is very excited to become a larger part of the success of Pocono, the potential our Analytics division has discovered coupled with Front Row’s gravitas in the northeast marketplace will ensure a long fruitful partnership.” 

Baumgartner’s Jump Nets $63 Million For Brands, According To Front Row Analytics Data Austrian daredevil Felix Baumgartner’s jump did not just make him an Internet sensation, it made him one of the most widely-valued special event participants on the planet, according to the data analysis of Front Row Analytics. The record jump pulled in almost $63 million in sponsor value, not just for primary brand partner Red Bull, but also for Zenith watches, Riedel Communications and Cypres Skydiving devices, all of which were part of Baumgartner’s successful leap.

“Given the timing of the jump on a crowded Sunday afternoon, it is amazing how much exposure the record quickly received,” said Eric Smallwood, Front Row Analytics Senior Vice President. “While many focused just on Red Bull and their partnership, his secondary sponsors also pulled in some record dollars, again showing that timing and brand placement is everything when looking for exposure.” FR Analytics did their detailed analysis by looking at the branding exposure from Felix’s Space Suit, space capsule, lift crane, support team clothing, spectators’ apparel from the live broadcast on YouTube and Discovery Channel in the United States, Canada and over 200 countries outside of North America. FR Analytics also projected the value that will be received from all other exposure coming from the live jump. The overall value for Red Bull is projected to be $48,116,333 from the branding exposure. Zenith Watches will receive an estimated $12,401,300. Secondary sponsors including Cypres and Riedel, bringing in $1.5 million and $216,000, respectively. 

Potomac Nationals Select Front Row Marketing Services to Sell First-Ever Naming Rights for New Area Ballpark The Potomac Nationals selected Front Row Marketing Services to secure the naming rights for the club’s new state-of-the-art facility to be built in Northern Virginia, according to team owner Art Silber. It is Front Row’s first naming rights engagement in the Washington, DC area. “We are incredibly impressed with the background and experience that Front Row gives us and believe that they will lead us to what will be a new standard in the marketing of sponsorship partnerships,” said Silber. “Front Row recognizes the unique opportunity we provide a partner with hundreds of thousands of cars a day passing us on I-95, and a unique brand of baseball that has seen us send over 400 players to the major leagues.”

than any other organization by volume and I could not be more pleased to have Bryan Furey and his team here at Front Row leading the sales and marketing effort,” added Lencheski. The 7,000 capacity stadium is part of a $70-million public private partnership which will be located at Stonebridge at the Potomac Town Center, a retail, office and residential development located adjacent to I-95 in Woodbridge, VA with over 55 retail stores and 500 residential units. The Virginia Department of Transportation will invest approximately $15 million to build a new parking structure with 1,200 spaces to serve as a meeting spot for commuters, and the cost of the stadium is $30 million. Potomac is an affiliate of the Washington Nationals, and the team currently plays their home games at Pfitzner Stadium in Northern Virginia averaging 2,953 fans for their 65 home games played in 2012. 

“This project involves many great organizations and is in one of the most affluent and high growth counties in the United States,” said Chris Lencheski, President of Front Row Marketing Services. “We are excited to be a part of a truly unique public/private partnership involving the passion of professional minor league baseball entertainment and themed retail, all rolled into one sports and entertainment ecosystem not seen in the greater Washington, DC area or any where else in Minor League baseball.”

“This project with Art Silber will give us the opportunity to take the best practices we have learned in selling more naming rights strategies p Pocono International Raceway, the “Tricky Triangle.”

p New Potomac Nationals Stadium

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IN THE COMMUNITY MassMutual Center Aids Boys, Girls Club The MassMutual Center Community Service Committee participated for the second year in the Springfield (MA) Boys and Girls Club Festival of Trees, a program that allows local businesses to decorate a Christmas tree that is displayed in the Center’s gallery.

Visitors can bid on the tree to take home. All funds raised were donated to the Springfield Boys and Girls Club. This year, the MassMutual Center decorated the tree with the theme “It’s Snowing Cats and Dogs.” 

SOEC Staff Assists Ironman Canada For the fourth consecutive year, Global Spectrum’s staff at the South Okanagan Events Centre (SOEC) Complex in Penticton, BC, volunteered at the 30th Annual Subaru Ironman Canada race on August 26. For their efforts in operating an aid station, Ironman Canada awarded the SOEC Complex $500, which was donated to KidSport, a local charity providing athletic grants to youth. The SOEC Complex’s team was tasked with setting up, operating, and disassembling the course’s largest aid station, requiring a crew of 60 dedicated volunteers. More than 2,000 triathletes completed Penticton’s grueling Ironman race that included a 2.4-mile swim, 112mile bike, and 26.2-mile run. 

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p Wolstein Center staff meets outside Cleveland Food Bank for Global Spectrum Charities day out (September 18). Team of 12 helped pack, sort, and cook meals for various food kitchens supported by Cleveland Food Bank. Taking part are (back row, from left) Joe Sarog, Mike England, Steve Wells, Scott Warren, Harold Davis, and James Burge, Jr. Front row, from left: Brooke Cuevas, Michelle Schilling, Nicole Taylor, Gracie Pugliese, Joy Locklear, and Mark Hochberg.

p Global Spectrum staff at South Okanagan Events Centre (SOEC) Complex in Penticton, BC, celebrates success of largest aid station at 30th Annual Subaru Ironman Canada race (August 26). More than 2,000 triathletes participated.

IN THE COMMUNITY Richmond Center, CVB Join To Aid Nonprofits The Greater Richmond Convention Center, Richmond, VA, partnered with the Richmond Metropolitan Convention and Visitors Bureau to benefit many Richmond area nonprofits. The Center and the CVB partnered to collect more than 1,200 books that were donated to the area’s Chesterfield-Colonial Heights Christmas Mother program. The program’s sole purpose is to assist with the special needs of families during the holiday season. In another effort, the same partnership collected everyday household items for Homeward. Homeward is a nonprofit organization whose mission is to prevent, reduce, and end homelessness by facilitating creative solutions through the collaboration, coordination, and cooperation of regional resources and services. 

p Global Spectrum Asia celebrates Mooncake Festival, popular lunar harvest festival celebrated by Chinese Singaporeans on August 15 (lunar calendar). Mark Collins, Global Spectrum Asia’s Managing Director, kicked off celebration by presenting box of mooncakes to each staff member to celebrate occasion with their families. p Greater Richmond Convention Center partnered with Richmond Metropolitan Conventions and Visitors Bureau to collect everyday household items for Homeward.

p Global Spectrum staff at Salina Bicentennial Center, Salina, KS, came together to volunteer and participate in Frosty 5K and Merry Mile (November 17). Proceeds benefited Big Brothers Big Sisters of Salina. Participants included (back row, from left) Mike Highsmith, Chris Bird, Lee Gallion, and Richard Kelley. Front row, from left: Sheri Chase Jones, Marideth Highsmith, Daniel Webb, Josh Pyle, and Chris Rassette.

p Global Spectrum staff at the Greater Richmond Convention Center, Richmond, VA, and Richmond Metropolitan Convention and Visitors Bureau partnered to collect more than 1,200 books that were donated to the area’s Chesterfield-Colonial Heights Christmas Mother program. Program’s sole purpose is to assist with special needs of families during Holiday Season.

Global Spectrum, Ovations Donate Lunches To Augusta Food Bank Global Spectrum and Ovations Food Services teamed up to donate boxed lunches to Golden Harvest Food Bank in Augusta, GA, helping to feed more than 600 people in need. “The staff at the Augusta Entertainment Complex is proud to give back to the community,” said Monty Jones, Jr., General Manager of the Augusta Entertainment Complex. “We are pleased that we were able to provide meals to hundreds of people during these difficult economic times.”

p USF Sun Dome, Tampa, FL, staffers (from left) Shannon Darby, Operations Manager; Sara Webster, Director of Marketing; and Rachel Meyrowitz, Marketing and Group Sales Coordinator, assist Children’s Dream Fund in making dream come true for Renton, a local resident recovering from blood disease, during Sesame Street Live: Elmo Makes Music performance.

p Cheerleaders from Hyde Park Eagles and Dover CR Raiders presented donations to Manasquan Warriors for Manasquan, NJ, families affected by Superstorm Sandy. Eastern Region Pop Warner helped organize a donation drive and asked all teams/organizations to drop off items to Sun National Bank Center, Trenton, NJ, during Cheer Finals Global Spectrum’s Claudio Oliveria, Assistant General Manager at Center, meets with Raiders, Warriors, and Eagles Cheerleaders.

“We are greatly appreciative to the Augusta Entertainment Complex, Global Spectrum, and Ovations Food Services for this donation,” said Marilyn McKinnie, Manager of the Golden Harvest Food Bank. 

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HOW YOU GROWIN’ Jason Enge Promoted To Assistant GM At General Motors Centre Jason Enge has been promoted to Assistant General Manager of the General Motors Centre in Oshawa, ON. He previously was the Global Spectrummanaged venue’s Food and Beverage Manager. Jason Enge

Enge began working at the 6,100-seat General Motors Centre in 2006 as the Food and Beverage Manager and then transitioned to Global Spectrum when the company assumed management of the GM Centre in June 2008.

Brian Skow Named Operations Head At Abbotsford Centre Brian Skow has been named Director of Operations at the Abbotsford Entertainment and Sports Centre in Penticton, BC, Canada. He formerly was Director of Operations at the Comcast Arena at Everett in Everett, WA. Brian Skow

Skow joined Global Spectrum in 2003 as Operations Manager at the Comcast Arena. He was named Director of Operations in 2008. He will continue to monitor operations at the Comcast Arena. He serves on Global Spectrum’s Sustainability Committee. 

He has been in the food and beverage, and sports and entertainment industries for over 10 years. Over the last four years, Enge’s high standards and strong leadership abilities have been instrumental in building a solid food and beverage team within the General Motors Centre; one of few Global Spectrum venues with an in-house Food and Beverage operation. Jason and his team are constantly raising the level of services and pushing the envelope to be at the top of the latest Food and Beverage trends. Under Enge’s guidance the GM Centre’s food and beverage team have expanded their roles to include acting as the exclusive caterers to the University Of Ontario Institute Of Technology and the Regent Theatre. Enge is currently participating in Global Spectrum’s “How you Growin’?” leadership program, working with his mentor, Shane Caldwell, General Manager of Mullins Center in Amherst, MA, and will be attending year two of the IAVM’s Venue Management School at Oglebay this summer. “Jason has worked extremely hard over the past four years to earn this opportunity,” said Vince Vella, General Manager of the GM Centre. “Jason has a do-whatever-it-takes attitude, an uncompromising work ethic, and exhibits all of the essential qualities necessary to be a future leader in this company.” 

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Seeta Rampersaud Joins Palm Beach Center As Finance Director Seeta Rampersaud has been named Director of Finance at the Palm Beach County Convention Center in West Palm Beach, FL. She formerly was the Property Accountant at Pinnacle Hotel Management for Seeta Rampersaud more than four years. Rampersaud brings 14 years of accounting experience to the Global Spectrum-managed Palm Beach County Convention Center. “We are extremely pleased to have Seeta join our team,” said Dave Anderson, Global Spectrum’s Regional Vice President and General Manager at Palm Beach County Convention Center. “Seeta brings a vast financial background of our market and we look forward to working with her.” A native of Guyana, Rampersaud earned her B.S. in Finance from Oakwood College in Huntsville, AL, and later a master’s in Accounting from Strayer University. 

Owensboro Convention Center Expands Booking Sales Team The Global Spectrum-managed Owensboro Convention Center, scheduled to open in early 2014, has expanded its sales team with the promotion of a current employee and the hiring of two new employees. Laura Alexander has been promoted to Director of Sales and Marketing. She joined Global Spectrum in March 2012 as the Sales Manager for the Convention Center. She will oversee all sales and marketing aspects of the convention center, as well as focus on booking state and national conferences, conventions, and events.

She will also work with brides and grooms to create their special wedding day at the Owensboro Convention Center. Doris Sparks has joined the Convention Center’s team as Event and Sponsorship Manager. Sparks has more than 11 years of experience in both trade show development, as well as business marketing in the Owensboro and Evansville areas. Sparks is a previous downtown business owner and had served on the board of Downtown Owensboro Inc.

Brandy Dant joined the Convention Center as the Sales Manager. She has over seven years of sales experience with three years dedicated to corporate accounts.

“We are very lucky to welcome Brandy and Doris to our growing team, as each one brings a unique level of expertise to the table,” said Dean Dennis, Owensboro Convention Center General Manager.

In her new role, Dant’s primary focus will be to work with local businesses to accommodate their banquet, meeting, and conferencing needs.

The multi-purpose facility will feature more than 45,000 sq. ft. exhibit hall and an additional 47,000 sq. ft. of meeting and banquet space, which includes two ballrooms. 

HOW YOU GROWIN’ Mike Dyer Named GM At New Cross Insurance Center in Bangor, ME Mike Dyer, a 40-year veteran of operating public assembly facilities, has been named the first General Manager of the new Cross Insurance Center, which will open next fall in Bangor, ME. Dyer joins Global Spectrum after nearly 25 years of experience running the nearby Bass Park Complex for the city of Bangor.

Dyer first joined the Bass Park Complex in 1988 and had been the director of the facility since 1993. The Cross Insurance Center is being built adjacent to the property. Cross Insurance Center is a $65-million arena for concerts, sports and other special events. It will have an adjacent convention center with a large ballroom, pre-function space, and meeting rooms. Dyer has been heavily involved in several business groups in Bangor. He was the ex-officio director of the Bangor Chamber of Commerce and serves on the boards of the Bangor Convention and Visitors Bureau and the Bangor Garden Show.

“We are fortunate to have such Mike Dyer an experienced facility manager join our company to oversee the Cross Insurance Center,” said Global Spectrum Chief Operating Officer John Page. “Mike is extremely talented and we are confident he will help us bring top-notch entertainment and events in the most comfortable environment as possible to the region.”

Georgieann Michels Rebecca Nicholson

Joe Gonzales

Tyler Wright

Prior to joining the city of Bangor, he spent 16 years in management roles at two ice rink facilities in his home state of New Jersey. He is a native of West Orange, NJ, and attended Rutgers University. 

Craig Gullick

Brian Martin

Amanda Avilla

Esther Pierre

Chase Hathaway

Brent Hodson

Nick Hancock

Isabel Lozada

Nathanael Harris

Charles Drago

Allyson Boal

Jac White

Brent Hodson joins the EnCana Events Centre, Dawson Creek, BC, as Marketing Manager… Joe Gonzales has joined the Pueblo Convention Center, Pueblo, CO, as Marketing Manager… At the Augusta Entertainment Complex, Augusta, GA, Tyler Wright has moved from the Northwest Trade and Convention Center in Dalton, GA, to Augusta as Marketing Manager, Craig Gulick has been promoted to Operations Manager, and Rebecca Nicholson moves from Colonial Life Arena as Assistant Box Office Manager… Nick Hancock has joined the Greater Richmond Convention Center, Richmond, VA, as Senior Sales Manager… At the Miami Beach Convention Center, Miami Beach, FL, Isabel Lozada has joined as Staff Accountant and Jac White joins as Guest Services Manager… At MassMutual Center in Springfield, MA, Nathanael Harris joins as Marketing Manager, Charles Drago, Sales

Manager, and Allyson Boal as Group and Sponsorship Sales Manager… Amanda Avila and Esther Pierre have been named Event Managers at the Palm Beach County Convention Center, West Palm Beach, FL... At the Colonial Life Arena, Columbia, SC, Brian Martin, formerly Director of Box Office Operations at Augusta Entertainment Complex, was named Event Manager, and Chase Hathaway, formerly Marketing Coordinator at the Sandler Center for the Performing Arts, Virginia Beach, VA, was promoted to Marketing Manager… Georgieann Michels, formerly Marketing Coordinator at the Sears Centre, Hoffman Estates, IL, joins Wells Fargo Center, Philadelphia, PA, as Marketing Manager… At the Las Cruces Convention Center, Las Cruces, NM, Patrick Drake has been promoted to Sales Manager and Steven Livingston has been promoted to Senior Sales Manager.

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FACILITY NEWS

p Global Spectrum and Live Nation meeting at Wells Fargo Center in Philadelphia, PA, brings together (from left) Michael Evans, Shane Shuhart, Gerry Barad, and Geoff Gordon, all of Live Nation, and John Page, Global Spectrum’s Chief Operating Officer.

Atlantic City Boardwalk Hall

Atlantic City (CONTINUED FROM FRONT PAGE) “Global Spectrum’s exceptional reputation, highlevel of customer satisfaction and marketing expertise will allow the ACCVA to maximize opportunities for both facilities, as well as the community at large, and will enable Atlantic City to continue expanding its reputation as a firstrate cultural, sport and entertainment resort.”

p Atlantic City Convention Center

GLOBAL-SPECTRUM.COM

Opened in May of 1997, the Atlantic City Convention Center offers nearly 500,000 contiguous square feet of space, occupying a site of nearly 31 acres. As one of the East Coast’s largest convention facilities, it regularly attracts prestigious public shows and conventions. Boardwalk Hall, which was originally constructed in 1929, underwent a dramatic three-year, $90 million renovation and restoration completed in 2001 that transformed the historic Hall into a modern special events arena capable of seating 14,500. It has been touted as one of America’s premier entertainment venues, known for high profile concerts, family shows, and sporting events. 

FAMILY OF FACILITIES The Global Scrapbook

“MythBusters Behind the Myths Tour,” based on popular Discovery Channel TV series MythBusters, stopped at USF Sun Dome, Tampa, FL (October 13). Discussing myths are (from left) Seth Benalt, Sun Dome Assistant General Manager; Sara Webster, Director of Marketing; Jamie Hyneman, MythBusters’ cohost; Adam Savage, MythBusters’ co-host; Trent Merritt, General Manager, and Shannon Darby, Operations Manager.

Rapper Wiz Khalifa meets Jim Wynkoop, Global Spectrum’s General Manager of Chaifetz Arena on campus of Saint Louis University in St. Louis, MO, and Kaylee Postel, Chaifetz Arena’s Staff Accountant, before start of show (October 25).

Arenas Abbotsford Entertainment & Sports Centre – Abbotsford, BC, Canada Aiken Convocation Center, University of South Carolina – Aiken, SC BankUnited Center, University of Miami – Coral Gables, FL Bicentennial Center – Salina, KS Budweiser Events Center at the Ranch – Loveland, CO Budweiser Gardens – London, ON, Canada Central Pavilion Arena – Robstown, TX Chaifetz Arena, Saint Louis University – St. Louis, MO Colonial Life Arena, University of South Carolina Columbia, SC Comcast Arena at Everett – Everett, WA Constant Convocation Center, Old Dominion University – Norfolk, VA Copps Coliseum – Hamilton, ON, Canada Cross Insurance Center – Bangor, ME Curry County Events Center – Clovis, NM EnCana Events Centre – Dawson Creek, BC, Canada Enid Events Center – Enid, OK Galen Center, University of Southern California – Los Angeles, CA General Motors Centre – Oshawa, ON, Canada Glens Falls Civic Center – Glens Falls, NY James Brown Arena – Augusta, GA Kovalchick Convention & Athletic Complex, Indiana Univ. of PA – Indiana, PA Liacouras Center, Temple University – Philadelphia, PA MassMutual Center – Springfield, MA Mattamy Athletic Centre, Ryerson University – Toronto, ON, Canada Mullins Center, University of Massachusetts – Amherst, MA Penticton Memorial Arena – Penticton, BC, Canada Roanoke Civic Center Coliseum – Roanoke, VA Ryan Center, University of Rhode Island – Kingston, RI Santa Ana Star Center – Rio Rancho, NM Sears Centre Arena – Hoffman Estates, IL Singapore Sports Hub MPIA – Singapore South Okanagan Events Centre – Penticton, BC, Canada SpiritBank Events Center – Tulsa, OK Sun Dome Arena, University of South Florida – Tampa, FL Sun National Bank Center – Trenton, NJ Tsongas Center at UMass Lowell, Univ. of Massachusetts Lowell – Lowell, MA UCF Arena, University of Central Florida – Orlando, FL Wells Fargo Arena – Des Moines, IA Wells Fargo Center – Philadelphia, PA WFCU Centre – Windsor, ON, Canada Wolstein Center, Cleveland State University – Cleveland, OH

Convention & Exposition Centers

Carrie Underwood is congratulated for performing at nine Global Spectrum venues on her current tour prior to performance at Wells Fargo Center in Philadelphia, PA. Thanking Underwood are (from left) Matt Homan, Global Spectrum’s General Manager of Wells Fargo Center; Ike Richman, Comcast-Spectacor Vice President of Public Relations; Underwood; Joe Sheridan, Assistant General Manager of Wells Fargo Center; Todd Stoudenmire, Event Manager; and Georgieann Michels, Wells Fargo Center Marketing Manager.

Bangor Convention Center – Bangor, ME Century Center – South Bend, IN Cherokee Strip Conference Center – Enid, OK Clovis Civic Center – Clovis, NM Conference Center Niagara Falls – Niagara Falls, NY Community Choice Credit Union Convention Center at the Veteran’s Memorial – Des Moines, IA Duke Energy Convention Center – Cincinnati, OH Durham Convention Center – Durham, NC Edward D. Hansen Conference Center – Everett, WA Enid Events Center – Enid, OK First National Bank Exhibition Building – Loveland, CO Gerald H. Gordon Conference Pavilion, Cleveland State University – Cleveland, OH Greater Richmond Convention Center – Richmond, VA

Convention & Exposition Centers (continued) Heritage Hall – Salina, KS Hy-Vee Hall – Des Moines, IA Kovalchick Convention & Athletic Complex, Indiana Univ. of PA – Indiana, PA Las Cruces Convention Center – Las Cruces, NM MassMutual Center – Springfield, MA Miami Convention Center – Miami, FL Miami Beach Convention Center – Miami Beach, FL Ortiz International Center – Corpus Christi, TX Overland Park Convention Center – Overland Park, KS Owensboro Convention Center – Owensboro, KY Palm Beach County Convention Center – West Palm Beach, FL Penticton Trade & Convention Centre – Penticton, BC, Canada Pueblo Convention Center – Pueblo, CO Richard M. Borchard Exhibition Complex – Robstown, TX Roanoke Special Events Center – Roanoke, VA St. Charles Convention Center – St. Charles, MO University of Phoenix Stadium Exhibit Hall – Glendale, AZ Utah Valley Convention Center – Provo, UT

Stadiums AutoZone Park – Memphis, TN Citizens Bank Park – Philadelphia, PA Fargodome – Fargo, ND Liberty Bowl Memorial Stadium – Memphis, TN Foreman Field, Old Dominion University – Norfolk, VA PPL Park – Chester, PA Singapore New National Stadium – Singapore Singapore Indoor Stadium – Singapore University of Phoenix Stadium – Glendale, AZ William-Brice Stadium, University of South Carolina** – Columbia, SC

Ice Facilities Bradford R. Boss Arena, University of Rhode Island – Kingston, RI Comcast Community Ice Rink – Everett, WA General Motors Centre Community Ice Rink – Oshawa, ON, Canada Mullins Ice Rink, University of Massachusetts – Amherst, MA OHS Training Centre – Penticton, BC, Canada

Performing Art Centers/Theaters Colony Theatre – Miami Beach, FL Hamilton Place – Hamilton, ON, Canada Memorial Hall – Pueblo, CO Molson Canadian Studio – Hamilton, ON, Canada Roanoke Performing Arts Theatre – Roanoke, VA Sandler Center for the Performing Arts – Virginia Beach, VA The Venue at UCF, University of Central Florida – Orlando, FL William B. Bell Auditorium – Augusta, GA

Specialized Venues Curry County Fairgrounds – Clovis, NM Du Forum – Abu Dhabi, UAE Memphis Fairgrounds Complex – Memphis, TN Mountain Winery (Amphitheatre) – Saratoga, CA Old Falls Street at the Conference Center Niagara Falls – Niagara Falls, NY Richard M. Borchard Fairgrounds – Robstown, TX Singapore Sports Hub – Singapore XFINITY Live! Philadelphia – Philadelphia, PA

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A Look Inside the World of Global Spectrum

Industry Perspectives • “Changing Paradigm In Content Delivery A ‘Seismic Shift’ For Booking Talent, Tours” by B rock Jones

FACILITY NEWS President Obama At Palm Beach Center Senior Management: Chairman, Peter A. Luukko COO, John Page Sr. VP, Business Development, Frank E. Russo, Jr. Sr. VP, Convention Centers, Thomas Mobley VP, Finance,Kenneth Wajda VP, Business Development & Client Relations: Todd Glickman Regional VPs: Dave Anderson, Shura Garnett, Doug Higgons, Matt Hollander, Rick Hontz, Tim Murphy, Brian Ohl, Mike Scanlon, Barry Strafacci, Peter Sullivan

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Office of the Chair:

p Greeting President Obama during campaign stop at Palm Beach County Convention Center, West Palm Beach, FL, are (from left) Nerissa Edden, Sales Manager; Maricelia Ortiz, Housekeeping staff; Verdenia Baker, Deputy County Administrator; and Dave Anderson, General Manager.

Chairman, Ed Snider Vice Chairman, Fred Shabel President/COO, Peter A. Luukko Exec. VP/Gen. Counsel, Phil Weinberg Exec. VP/CFO, Russ Chandler Office of the Chair, Emeritus, Sandy Lipstein ------------------------Comcast-Spectacor Senior VP, Business Development, Michel Sauers comcast-spectacor.com © Copyright 2012, Comcast-Spectacor all rights reserved. Printed on recycle paper.