The Globe - Spring 2012 by Global Spectrum

Spring 2012 Issue 57

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Salina, KS, Selects Global Spectrum For Bicentennial Center

XFINITY Live! Philadelphia Comes Alive

he Salina City Commission in Salina, KS, voted unanimously to approve a five-year contract with Global Spectrum to manage the Salina Bicentennial Center. “We are happy negotiations are through,” said Jason Gage, City Manager. “We are excited that Global Spectrum will do some good things for us at the facility.” Global Spectrum named nine-year company veteran Chris Bird as its General Manager for the Bicentennial Center. Bird formerly had been Assistant General Manager at the Liacouras Center on Chris Bird the campus of Temple University in Philadelphia, PA. Deputy City Manager Mike Schrage said the agreement would reduce the city’s overall subsidy. Global Spectrum also will have the ability to sell naming rights to assets inside the building, but will not be allowed to rename the entire facility without approval from the city commission. We are excited about being here in this part of the country and think we will be very competitive,” said Todd Glickman, Global Spectrum’s Vice President for Business Development and Client Relations. “We are going to put Salina on the entertainment map.” Bird said Salina has “a lot of potential to bring in new acts or acts that haven’t been back in many years.” The Bicentennial Center is a venue that showcases sports and entertainment in an arena setting. Its Heritage Hall has more than 17,000 sq. ft. of meeting and banquet space that is column-free and can be configured to accommodate about any type of meeting needs. Exhibition space exceeds 40,000 sq. ft. 

Around the Globe… Anzivino Award To Mich Sauers P. 4

Flipping switch to Live at XFINITY Live! Philadelphia grand opening are (from left) Cordish Companies’ David Coridsh, Xfinity’s Dave Juliano, Philadelphia Flyers General Manager Paul Holmgren, Philadelphia Mayor Michael Nutter, Cordish Companies’ Reed Cordish, Comcast-Spectacor Chairman Ed Snider and Comcast-Spectacor President Photo Courtesy of Webster Riddick Peter Luukko. See story on page 13.

University Of South Florida Picks Global Spectrum To Manage Sun Dome Arena The University of South Florida in Tampa, FL, has named Global Spectrum to manage and operate the newly renovated, 10,000-seat Sun Dome Arena. Global Spectrum has named Trent Merritt, an eight-year Global Spectrum employee, as the facility’s new General Manager. “The Sun Dome is extremely important to both the University and the Athletic Department and we wanted to make sure we found the right company to assist us in its management,” said Director of Intercollegiate Athletics Doug Woolard. “Global Spectrum is one of the top management companies for operating on-campus arenas and stadiums, and we couldn’t think of a better company to assist us in bringing

St. Charles Center Exceeds Budget P. 8

a variety of events to the Sun Dome. Our students and community will be wowed with the renovations, and we’re excited to work with Global Spectrum to make the Sun Dome a destination arena once again,” he added. “The Sun Dome will fit nicely with our other Florida venues,” said Global Spectrum Chief Operating Officer John Page. “We are excited to bring our high level of customer service to the University of South Florida, and we’re looking forward to maximizing opportunities with our industry resources, as well as the synergistic opportunities with our other Florida venues to create experiences for the region.”

(Continued on page 11)

Record Year At Sioux Falls P. 9

Singapore Hub On Schedule P. 11

In-House Events Big For Pueblo P. 12

INDUSTRY PERSPECTIVES Front Row Marketing Services Identifies Corporate Ties That Bind And Produce Results For Clients

s the new guy on the Comcast-Spectacor block, my prior experiences, business challenges, and opportunities have given me a pretty good idea to the spectrum of what current and future clients want and need in terms of a scope of services that directly affect their current success. It has also given me additional expertise in a variety of allied disciplines to take them to the next level.

By Chris Lencheski President Front Row Marketing Services & Front Row Analytics

I can honestly say that the ability of ComcastSpectacor and the human-talent expertise of the subsidiaries it operates in the sports, entertainment, public assembly venue management,

relates to the building of sales organizations or new business development channels. While there are no “one-size-fits-all” solutions, there are some elements when focused upon at every level of any organization that provide the nexus for success. At Front Row Marketing Services, we’re strengthening and honing our sales communications efforts to bring our current and future clients a full spectrum of services and resources. By sharing our thinking at Front Row, you will find the elements that encircle our cornerstone

And these multi-company resources under the ComcastSpectacor umbrella should be of prime interest to every potential user of a specific Comcast-Spectacor company. Because when you partner with one Comcast-Spectacor entity, you have entrée to the resources of all of them.

ticketing, and food and beverage industries to provide what no other similar company can was one of the prime reasons I joined this outstanding, worldwide organization.

3601 S. Broad Street Philadelphia, PA 19148 Phone: 215.389.9530 global-spectrum.com

Design:

Editorial: Ike Richman and Larry Rubin

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Since coming to Comcast-Spectacor as President of Front Row Marketing Services and Front Row Analytics in late October, I have had the good fortune to welcome many new ideas, Comcast-Spectacor executives, and sister-company efforts into my collective mix of interest and future discussions. These conversations involve the past, the current, and the future of Front Row Marketing Services and Front Row Analytics architecture and, more importantly, how the “us” can work for the “you or them” into the future. Because what really matters, as many of the political and capital assets are integrated into the greater Comcast-Spectacor world, is what this means to our clients. What clients want to know is what the “us will do for them!” Throughout my career, it has been a privilege to have worked alongside a great mixture of highly creative, financial, and organizational individuals from many different events and properties. From the Olympics and Formula One, to many professional leagues and sports, from local to national to global in scope, I have been most often asked what the ties are that bind the programs from sports to entertainment as it

thinking: to get “sticky” in our relevant sales channels by focusing on telling the story of our unique Front Row/Comcast-Spectacor Ecosystem with a Value Proposition Positioning Statement (VPPS) that uses prospect forward facing Command Messaging, which leads to connectivity to new opportunities for our existing clients and new clients. All marketers of any product must first know the inside of their ecosystem. This determines their strengths and weaknesses, if any, and more importantly, why their ecosystem matters to their respective clients. Our staff is now selling the assets of the relationships within the Comcast and ComcastSpectacor umbrella – no other agency of any kind has this asset base. Yes we still will be providing our high quality communications/events platform for Front Row Marketing and Front Row Analytics services, but we will also bring the benefits of our ComcastSpectacor ecosystem sister companies to the table for clients who want to take that step into the future. This is what makes Comcast-Spectacor dynamically different from all of the other companies. I’m looking forward to the growth and successes that Front Row Marketing Services and Front Row Analytics will achieve for our current and future clients. It’s all about resources! 

CORPORATE NEWS Global Spectrum Starts “How You Growin’?” Internship Program The Internship Committee had a challenge to meet in 2011. As part of How You Growin’?, the Internship Committee was tasked with creating standardized procedures for implementing an Internship Program in all Global Spectrum facilities. The challenge entailed developing forms, formulating a Venue Implementation Handbook, creating internship “best practices,” establishing processes to identify job-qualified interns, formalizing recruiting, developing a process to communicate open internships, updating the www.howyougrowin.com internship webpage, and customizing the new HYG Orientation document for student use. In February 2012, the Internship Committee excitedly kicked off the program, starting with training General Managers on venue implementation. The committee reminded General Managers that the mission of the HYG Internship Program is to recruit and develop the finest students and help kick-start their growth and development in the facility management, entertainment, and sports industries. The Global Spectrum Internship Program was “designed to attract exceptional men and women who have a strong desire to be part of the world of sports, entertainment, venue management, and consulting. Learning from and working with the very best professionals in the industry, Global Spectrum interns get career experience that sets them apart,” said John Mansor, Employment Manager and committee member.

“Interning for Global Spectrum was the best decision I could have ever made. My experience with the Phantoms sales office during their Calder Cup run allowed me to network and stay in constant communication with the right people within Global Spectrum. This ultimately led to a full time position with the organization at the conclusion of my internship which placed me into a great situation for advancement,” said Gunnar Fox, General Manager of the Santa Ana Star Center in Rio Rancho, NM. The Internship Committee will be looking to the spring and summer semesters to focus on refining the current aspects of the program based on venue feedback.  Have questions? Feel free to reach out to any of our Committee Members: Matt Hollander, Co-chair, MassMutual Center Daniel Webb, Co-chair, Bicentennial Center Lori Coyne, Greater Richmond Convention Center Paul Dionne, Mullins Center at UMass Amherst Ryan Hemenway, Wells Fargo Center Dennis Johnston, Ryan Center at the University of Rhode Island John Mansor, Comcast-Spectacor Melissa Schaff, UCF Arena Trey Bell, Wolstein Center at Cleveland State University Rachel Schulte, Wolstein Center at Cleveland State University

t Mike Ahearn (left), Vice President of Operations for Global Spectrum, and Chris Lencheski (second from left), President of Front Row Marketing Services, meet with officials in city of Belo Horizonte, capital of state of Minas Gerais in Brazil’s southeastern region, regarding stadium project.

p Meeting at Comcast-Spectacor Chairman Ed Snider’s induction into U.S. Hockey Hall of Fame in Chicago, IL, are (from left) Ben Gibbs, General Manager, Global Spectrum-managed Sears Centre Arena in Hoffman Estates, IL; Mark Koplin, Assistant Village Manager and Contract Administrator of Sears Centre Arena for Village of Hoffman Estates; and Peter Luukko, Global Spectrum Chairman and President/COO Comcast-Spectacor.

p Advisory Board of Front Row Marketing Services meets at David B. Falk College of Sport and Human Dynamics at Syracuse University. On board are (front row, from left) Diane Lyden Murphy, Dean, Syracuse University, David B. Falk College of Sport and Human Dynamics; Laurie Orlando, Senior Vice President, Talent Development and Planning, ESPN; Kate Veley, Manager, Career Center & Event Planning, David B. Falk College of Sport and Human Dynamics; Sandy Montag, Senior Corporate VP, IMG Sports & Entertainment; and Mike Tirico, Broadcaster, ESPN. Back row (from left): David Salanger, Assistant Dean for Advancement, David B. Falk College of Sport and Human Dynamics; Mark Geddis, President and CEO, Geddis Holdings, Inc.; Ronald Bernard, Founder, LWB Consulting; Rick Burton, David B. Falk Distinguished Professor, former CMO of United States Olympic Committee; David B. Falk, Founder and CEO, F.A.M.E.; Michael Veley, Director and Chair, Department of Sport Management; Eli Manning, Quarterback, New York Giants; Howard Dolgon, President and CEO; Syracuse Crunch; Michael Duda, Managing Partner, Consigliere Brand Capital; Cliff Kaplan, President, Van Wagner Sports and Entertainment, LLC; Brandon Steiner, CEO, Steiner Sports Marketing; and Chris Lencheski, President, Front Row Marketing Services. Not in photo are: Russ Brandon, President and CEO, Buffalo Bills; Julie Foudy, Analyst, ABC/ESPN; Shawn Garrity, President, Union Square Sports & Entertainment; Ed Goren, President, FOX Sports; Daryl Gross, Athletic Director, Syracuse University; David Levy, President, Sales, Distribution and Sports, Turner Broadcasting Systems, Inc.; Ben C. Sutton, Jr., President, IMG College; Kathrine Switzer, TV Commentator and Author; and John Wildhack, Executive VP Programming, ESPN.

p Marketers from Global Spectrum’s South Region meet for two days of marketing and management training at UCF Arena in Orlando, FL. “Teamwork” theme motivated them to bring newly learned initiatives back to their home markets.

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Mich Sauers To Get IAVM’s Anzivino Award Mich Sauers, Comcast-Specta- Services, Ovations Food Services, New Era Tickets, cor’s Senior Vice President of and Paciolan. Business Development, has “When I think of Mich Sauers, I am reminded of been named to receive the the incredible passion that he has for the IAVM. prestigious Joseph J. Anzivino He is the spark behind the IAVM Foundation’s Distinguished Allied Award VenueDataSource research project and has been from the International Associaa champion for all Allied members. I am so tion of Venue Managers (IAVM). pleased that he is the recipient of the Anzivino Mich Sauers The award will be presented to Award,” said Randy L. Brown, IAVM Chairman. Sauers at the IAVM’s VenueConnect 2012 in Ft. Sauers’ efforts on behalf of Global Spectrum’s Lauderdale on July 22. venue management and allied services have Sauers, who has more than 30 years of experience resulted in a solid and growing presence for in the venue management industry, was a founder the company in the United States, Canada, Asia, of Global Spectrum’s predecessor, Globe Facility Europe, the Middle East, and South America.  Services, and former President and CEO of Global Spectrum. He works closely with Global Spectrum to develop international business opportunities that also involve other Comcast-Spectacor-owned companies, including Front Row Marketing

Phone: 215.389.9530 comcast-spectacor.com

Brock Jones

Phone: 484.875.7300 neweratickets.com

Phone: 949.823.1636 paciolan.com

Phone: 215.389.9516 frontrow-marketing.com

CMYK Colors

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Lehigh University entered into a long-term partnership with New Era Tickets to be the school’s full-service ticketing company for all athletic events, as well as all ticketed events at Stabler Arena and Zoellner Performing Arts Center on the school’s campus in Allentown, PA. “Our goal is to provide the ultimate experience for our fans, our students, and our neighboring customers each and every time they attend one of our events,” said Mark Ironside, Lehigh University’s Executive Director of University Business. “That experience begins with the ticket sale. New Era Tickets provides many new conveniences and options for our customers to enhance their experience,” Ironside added. 

Comcast-Spectacor Names Brock Jones To New Bookings Post

Phone: 215.389.9558 global-spectrum.com

Phone: 813.948.6900 ovationsfoodservices.com

Lehigh University Selects New Era Tickets For Event Ticketing

Brock Jones, a highly respected 23-year veteran of booking concert acts, has been named to the new position of Vice President of Bookings. He will handle bookings for both Global Spectrum and Paciolan, Comcast-Spectacor’s ticketing software company.

“As our company continues its rapid growth, we felt it was important to create a new position and hire someone of Brock’s caliber to focus on increasing bookings and enhancing event schedules at the more than 110 venues our company manages around the world,” said John Page, Global Spectrum Chief Operating Officer. “Brock has the experience, knowledge, and resources to help us achieve new successes for our diverse roster of worldwide clients. We’re very excited to have him join the Global Spectrum team.” As Vice President of Bookings, Jones will work closely with Page and the company’s Regional Vice Presidents to bring a variety of performers to Global Spectrum managed venues. In addition, Jones will also assist Paciolan and its clients with booking opportunities, according to Page. “Many of our Paciolan clients also want assistance in finding opportunities to bring concert acts to their venues, so we too will rely on Brock’s ability to further

assist our clients in bringing incremental content to their facilities,” said David Butler, Paciolan Chief Executive Officer. Jones joins Global Spectrum after spending the past six years as Vice President of Bookings at the Bridgestone Arena in Nashville, TN, where he was responsible for acquiring, scheduling, and overseeing all events at Bridgestone Arena. Under Jones’ leadership at Bridgestone Arena, Pollstar magazine nominated the facility for Concert Venue of the Year in 2007, 2008, 2009, 2010, and 2011. Jones began his career booking acts throughout the western United States as an independent promoter (Cutthroat Productions in Salt Lake City, UT) before becoming involved in venue management. His extensive career in facility management also includes Director of Events, Department of Cultural Facilities, Arts and Entertainment in Norfolk, VA (2001-2005); Director of the Colonial Theatre for the Performing Arts in Idaho Falls, ID, (1998-2000); and Director of the ASISU Presents at Idaho State University in Pocatello, ID, (1988-1989). Jones earned a BA degree from Idaho State University and attended law school at the University of the Pacific. 

Ovations’ 2012 National Meeting Features Learning, Good Food, Awards Ovations’ Senior Management and General Managers from around the U.S. and Canada met in January to participate in the 2012 Ovations National Meeting in St. Petersburg, FL. During the meeting, attendees were updated by each of Ovations’ internal department heads, attended roundtable discussions on creative marketing and the latest culinary trends, browsed through a 70-exhibitor trade show, and actively participated in the various activities scheduled throughout the area. Since Ovations was established in 2001, the company has hosted this yearly meeting for the purpose of gathering attendees together to share and learn about trends in the industry, exchange creative ideas, and convey best practices. The meetings opened with a vibrant Cuban-themed cocktail reception and dinner grazing at tapas-style action stations, which allowed Ovations’ new team members to introduce themselves, and allowed old friends and colleagues the chance to re-acquaint and socialize. Business meetings kicked off the next day with presentations on company accomplishments and expectations for the upcoming year from each of Ovations’ internal departments. The balance of the business sessions were programmed on a roundtable format where

attendees could choose which sessions to attend. The first group of sessions included seminars on Ovations’ newest technological advancements, including TimeSaver OnDemand (Time and Labor Management System), KwikTag Paperless System, and Quest venue manager training. The next set of roundtables focused on Marketing. Bob Schwartz, Vice President of Marketing for Global Spectrum, led an interactive discussion about how to work with our venues to infuse food and beverage into their marketing initiatives. Ovations marketing consultant Jonathan Schmidt taught attendees how to better understand the demographics of their customers to ensure their marketing initiatives are hitting their mark. Ovations marketing department led an exercise in establishing a simple annual food and beverage marketing plan for each venue. The final set of roundtables were culinary focused. Ovations Regional Executive Chef Bob St. Lawrence led a discussion on “Kitchen Realities” and how to manage them. Duke Energy Convention Center Executive Chef Purvill Chaney provided some examples of culinary trends for GMs and RVPs to duplicate at their venues. Ovations also introduced Warren Dietel, a local entrepreneur and owner of Puff ’n Stuff Catering, who delivered an

exciting presentation about his extremely creative catering practices. Another successful but critical element of the meeting included a huge 70-exhibitor trade show that brought together Ovations vendors from all different product categories. While guests browsed the show and learned from the vendors, they sampled and enjoyed a variety of new and exciting food products and drinks the vendors brought to share. Quality networking time was purposefully programmed to allow the GMs and home office staff to engage with those venues in their region, as well as those venues in their line of business. These sessions were led by Ovations Regional Vice Presidents and allowed managers to share best practices, as well as new policies and procedures. On the final day, the Vinoy Hotel’s historic grand ballroom was transformed into a beautiful dining room where Ovations hosted an awards reception. Those employees with five and 10-year anniversaries, as well as those whose significant achievements allowed Ovations to have a remarkably successful 2011, were recognized.  q Attendees at Ovations 2012 National Meeting in St. Petersburg, FL.

FanOne Launches New Corporate Website FanOne has launched a new corporate website: www.fanonemarketing.com. In the first major redesign in more than four years, the recreated website now offers new and existing sports and entertainment clients the ability to easily navigate throughout the site and access all available company information with one click. “We wanted a quick and easy way for existing and prospective clients to access information about, and resources available from FanOne,” said Jen Zick, Senior Director of Strategy and Business Development. “In addition to reviewing the company’s services and digital solution offerings, individuals can also access case studies of past successes, along with informational white paper downloads and webinars.” 

Paciolan Draws Record Attendance At PACnet ‘12 Conference

Portland Center For Performing Arts Picks New Era Tickets

Paciolan held its annual PACnet community conference (February 12 – 15) in Newport Beach, CA. More than 600 clients, attendees, and business partners, a 33-percent increase over 2011, participated in educational sessions covering social media and marketing, CRM, ticketing, and fundraising — all aimed at helping attendees to sell more tickets and maximize revenue streams.

In a deal that is unique for the industry, and in partnership with TicketsWest, New Era Tickets has won a new high-profile ticketing contract for the Pacific Northwest.

Keynotes were presented by Pat Haden, USC Athletic Director; Greg Byrne, University of Arizona Director of Athletics; Jamie Grant, the Long Center for the Performing Arts CEO; John Weber, Philadelphia Phillies Vice President of Ticket Operations; Jane Kleinberger, Paciolan Founder; and Dave Butler, Paciolan CEO.

Portland Center for the Performing Arts (PCPA) will be switching to a Paciolan-powered platform (the same system utilized by TicketsWest and New Era Tickets). New Era Tickets will lead marketing, implementation, and support, while TicketsWest will provide the retail outlet support for the venture.

“This was our most successful PACnet conference to date, a true testament of the value our clients and business partners receive from the Paciolan community,” said Butler. “We’re committed to providing our clients with the best tools, consulting, and industry practices to help them succeed. We also strive to give them everything they need to effectively run their organizations, manage their customer relationships, and increase revenues.” With more than 70 client presenters, more than 25 industry consultants, as well as many of the Paciolan staff participating, PACnet ’12 delivered the highest-rated content to date, as measured by attendees through a post-conference survey. Content was created and delivered for all market segments, as well as job functions with tracks built for executives, ticketing, social media and marketing, and fundraising professionals. New Era Tickets also held a day-long client meeting at PACnet to discuss best practices and share tips to maximize results. Additionally, 26 business partners attended and supported PACnet ’12 to offer client organizations exceptional services along with exciting business development opportunities. 

Slip On Your Blue Jeans And Cowboy Boots, Put On Your Hat And Belt Buckle Because Countryville Bar & Grill Is Calling… Ovations has partnered with the American Music Awards and Dick Clark Productions to create a new concept called Countryville Bar & Grill. This country music fan’s dream, which opened November 11, occupies approximately 4,000 sq. ft. at the Comanche Red River Casino in Devol, OK. Ovations is proud to have created, designed, and now manage this exciting new concept. With two VIP events hosted during opening week, word got out about this creative new bar and grill, which seats 170 customers and is one of the finest restaurants in the area. The Comanche Nation Board of Directors and community leaders were impressed with the delicious food, live entertainment, and unique atmosphere. The place was buzzing with excitement as the David Chamberlain Band from Oklahoma City provided a night of great music and dancing. In association with American Music Awards and Dick Clark Productions, Countryville hosted a live-stream watch party for the 2011 AMA Awards Show. During the broadcast, Countryville even received a “Shout

Out” live from Los Angeles, CA, where the awards were held. The American Music Awards presented Countryville Bar & Grill with the prestigious Hospitality Award, which is proudly displayed at the Countryville entrance. Throughout the week, Countryville’s stage offered live music, an Open Mic Night, and karaoke, while serving exclusively-themed menu items. Signature items include The Concert Lovers Combo Plate, allowing guests to sample almond crusted chicken fingers, onion rings, spicy buffalo wings, and southwestern egg rolls; The Chart Topper is a full half-pound of 100% U.S.D.A. choice beef topped with grilled onions, mushrooms, and Swiss cheese; and for breakfast, The Trucker Buster, a trifecta of three slices of bacon, three sausage links, and three pancakes served with two eggs any style and a generous portion of hash browns, topped off with a side of toast. Countryville’s fresh menu, recipes, and unique atmosphere deserve a round of applause for Ovations’ originality and creativity. 

Friendly rivals and close friends since 1987, Fred Maglione, New Era CEO, and Jack Lucas TicketsWest, courted PCPA knowing that the combined services offered by both organizations would offer an unbeatable proposal. “The act of coming together to present this proposal to the organization was as important as the actual fulfillment of the contract,” said Maglione. “The assets of each organization combined created a proposal that none of the other agencies, not even the incumbent, could match.” PCPA is the region’s premier performing arts venue management organization, and is home to the Pacific Northwest’s and Portland’s finest music, theatre, dance, and entertainment. PCPA manages the Keller Auditorium, the Arlene Schnitzer Concert Hall and the Antoinette Hatfield Hall, which houses the Dolores Winningstad and Newmark Theatres and Brunish Hall. PCPA operates under the guidance of the Metropolitan Exposition Recreation Commission, a subsidiary of Metro, and is the fifth largest center for performing arts in the United States, hosting more than 900 shows and a million visitors annually. 

FACILITY NEWS President Obama Speaks to Students At BankUnited Center In Coral Gables

client SPEAK with Curt Sawyer

Assistant Vice President for Business Services University of Central Florida, Orlando, FL p BankUnited Center Fieldhouse, Coral Gables, FL, hosts President Obama (February 23) for speech on American energy in front of 1,400 University of Miami students. Historic speaking engagement marked first time active President of the United States has spoken at University of Miami.

The BankUnited Center on the campus of the University of Miami in Coral Gables, FL, welcomed President Obama to BankUnited Center Fieldhouse, a smaller Global Spectrum-managed venue next to the BankUnited Center, on February 23. The historic speaking engagement marked the first time an active U.S. President has spoken at the University of Miami. With 1,400 in attendance at the LEED-certified venue, students camped out overnight for their chance to hear the President discuss American energy and lay out his administration’s multi-pronged plan for a more energy-efficient nation that’s less dependent on foreign oil. It was an honor welcoming President Obama to our venue,” said Lorenzo Muniz, General Manager of the BankUnited Center. “By speaking specifically to our university’s students about an energy-efficient America, he is hoping to lay the groundwork for alternative energy uses the future leaders and difference makers of our country.” 

6,000 At Faith Rally At NW Georgia Center The Northwest Georgia Trade and Convention Center, Dalton, GA, hosted a winter awakening gathering, “Winter Ramp,” produced by Karen Wheaton Ministries. “Winter Ramp” (December 29-31) drew more than 6,000 young people. The event featured three days of intensive conferences, including worship, ministry through dance and drama, and preaching. Event guests included Damon Thompson, Perry Stone, Dutch Sheets, Rick Pino, and many more.

When the University of Central Florida (UCF), the second largest university in the United States with nearly 60,000 students, needed Curt Sawyer a new on-campus arena to accommodate its ever-growing commencements, we chose Global Spectrum, a division of Comcast-Spectacor, as a key partner. This $250-million visually-stunning project, called Knights Plaza and located on UCF’s main campus in Orlando, entailed constructing a 10,000-seat mixed-use arena adjoining the existing 5,000-seat arena, four 500-bed housing units, three parking garages, and close to 90,000 sq. ft. of retail space. Comprised of 31 acres, Knights Plaza is adjacent to the university’s new 45,000 seat football stadium and other athletic facilities. The crown jewel of the project is the UCF Arena, a facility designed to be host to major concerts (Alan Jackson, Elton John, Lady Gaga, Katy Perry), family shows (Rockettes, Cirque du Soleil, Harlem Globetrotters), men’s basketball games, commencements, and a multitude of other shows and events. Since the UCF Arena’s opening in August 2007, the Global Spectrum team has continued to elevate its performance and weave itself into the fabric of the university. This performance has manifested itself in many forms, from the stocking of the local team with strong talent, continuation of strong budgetary oversight and cost containment initiatives, adroitly managing the complexities associated with the leadership of a university mixedused facility, to bringing in world-class acts designed to thrill not only our students and staff, but the Orlando community as well. At every step, Global Spectrum has proven to be a talented partner, and UCF is deeply appreciative of the excellent performance and strong relationship with this world-class company. 

The “Winter Ramp” wrapped up a successful year of increased conventions at the trade center. Some of the 2011 conventions brought to Dalton and the Northwest Georgia Trade and Convention Center were Jehovah’s Witnesses, The American Legion, ASI (Adventist-Laymen’s Services and Industries), and the National Collegiate Wrestling Association. “These events draw thousands of attendees and visitors to Dalton which increased hotel room occupancy in the community and increased traffic for local businesses,” said Shashank Gairola, General Manager of the Northwest Georgia Trade and Convention Center. 

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FACILITY NEWS Ribbon Cutting For Newly Renovated Des Moines Venue Budget Exceeded Once Global Spectrum and the Polk County Board of Superadditional regional and national events, while paying Again At St. Charles Center visors hosted a ribbon cutting ceremony (January 9) to end a 14-month construction project converting the 57-year-old Veterans Memorial Auditorium into a beautiful new state-of-the-art convention center, which is now known as the Community Choice Credit Union Convention Center at Veterans Memorial in Des Moines, IA.

The facility, which now boasts 23 meeting rooms, four boardrooms, and the state’s largest ballroom, provides much needed meeting space to attract

tribute to the venue’s history along with those who have served in the United States military.

Veterans Memorial Hall, located inside the facility’s main entrance, consists of eight displays containing photos, historical documents, and personal stories from each foreign conflict since Iowa’s statehood in 1846. In addition, artwork is displayed throughout the building depicting Iowa’s land and cityscapes, along with photos of events that have taken place in the facility’s past. 

For the seventh time in as many years since opening the St. Charles Convention Center in St. Charles, MO, Global Spectrum exceeded its budget in 2011 for the city of St. Charles through outstanding management and a commitment to the community. Global Spectrum exceeded budget by $318,181 (the second time that the facility has operated in the black), operating at a net profit of $173,858, an all-time high since opening the venue.

p Ribbon cutting ceremony at newly renovated Community Choice Credit Union Convention Center at Veterans Memorial in Des Moines, IA. Helping to cut ribbon to officially open new space are (from left) Terry Gebard, OPN Architects; Chris Connolly, Global Spectrum’s General Manager of the Iowa Events Center; Chad Halupnick, The Weitz Company, architects; Greg Edwards, Greater Des Moines Convention & Visitors Bureau; E.J. Giovannetti, Angela Connolly, Robert Brownell, Tom Hockensmith, John Mauro, Polk County Board of Supervisors; Terry Lipovac, Polk County Veterans Affairs; Jodi Tymeson, Iowa Veterans Affairs; and Roger Reiser, Community Choice Credit Union.

“Last year was an unprecedented year for us,” said Shura Garnett, Global Spectrum Regional Vice President and General Manager of the St. Charles Convention Center. “We are extremely excited to have been able to surpass our budget expectations for the seventh consecutive year, and more importantly, to have been able to operate the facility at a net profit, despite a fairly challenging economic climate. We attribute our continued success to our experienced, dedicated, and hard-working staff that is committed to exceptional customer service, our loyal customers who host and attend great events at our facility, and our great partnership with the St. Charles Convention and Sports Facilities Authority and the Convention and Visitors Bureau.”

Richmond Convention Center Hosts Marines And Justin Timberlake

Global Spectrum hosted 311 events at the facility in 2011, attracted more than 271,000 people, and generated a record-high $5.6 million in gross revenue. Overall, events increased by six, attendance by 20,000 patrons, and gross revenue total was up $600,000.

The Greater Richmond Convention Center hosted two Marine Corps Balls in late 2011. Thousands of U.S. Marines attended the events, but a special, well-known guest accompanied one lucky Corporal. Justin Timberlake came through on his promise to escort U.S Marine Corporal Kelsey DeSantis to her annual Marine Ball. He wrote about his experience and said, “I was truly moved. Thank you for inviting me, and thank you for being my hero!” 

p Justin Timberlake escorts Marine Cpl. Kelsey DeSantis

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New Windsor Club Set For James Brown The Augusta Entertainment Complex, Augusta, GA, unveiled renderings and a logo for the new Windsor Club, scheduled for construction this summer at the James Brown Arena. The Windsor Club will be an exclusive club for its members before, during, and after events. Members will also receive premium seating at events, VIP parking, and free rentals of the club. Representatives from the Augusta-Richmond County Coliseum Authority and Windsor Jewelers participated in the announcement ceremony. 

p Global Spectrum’s General Manager of Augusta Entertainment Complex Monty Jones, Jr. (second from right), discusses Windsor Club at Unveiling Party (March 6). (From left) Brad Usry; Augusta-Richmond County Coliseum Authority Vice Chairman; Global Spectrum’s Katie Wells, Director of Marketing; and Cedric Johnson.

Additionally, Global Spectrum was able to secure 19,527 room nights in 2011 in local hotels as a result of business at the facility. This resulted in a total estimated economic impact of approximately $7.1 million. A number of facility records were also broken in 2011. “Highest-grossing revenue month” was broken twice, once in February with $634,000, and again in November with $713,000. “Highestgrossing event” was set in May with Veteran’s Canteen Service generating over $204,000 in gross revenues. Finally, Global Spectrum set the highest net operating performance for the facility, operating in the black by $173,853. 

p St. Charles Convention Center

FACILITY NEWS Global Spectrum Deals Winning Hand At IAEE Expo! Expo!

Budweiser Events Center Sets Event Record In Month of March

Record Financial Year For Sioux Falls Convention Center

Prior to IAEE Expo! Expo! in Las Vegas, Global Spectrum sent out pre-show mailers with Global Spectrum-logo poker chips affixed to them to preregistered attendees to promote the booth and activities going on there. The mailer read, “Global Spectrum Always Deals a Winning Hand – Bring this poker chip to the booth to enter for a chance to win an iPad2!”

Coming off the most successful year in the venue’s eight-year history, the Budweiser Events Center at the Ranch in Loveland, CO, had its busiest month ever, with 27 ticketed events in 31 days, during March.

Global Spectrum’s management of the Sioux Falls Convention Center in Sioux Falls, SD, resulted in a record-setting revenue year in 2011 with total sales of almost $3.5 million, an increase of $400,000 over the previous year.

“We themed our booth Vegas-style with a black jack table and poker chips to encourage people to come and gamble,” explained Shura Garnett, Global Spectrum regional vice-president and general manager of the St. Charles Convention Center. “The idea was that since you now have something tangible in your hand, you have a reason to visit the booth and engage.” Visitors to the booth were welcomed with a short game of blackjack and winners were being entered to win an iPad2. In the meantime, visitors were able to speak to Global Spectrum representatives about their events and potential fits in one or more of the company’s convention centers. Global Spectrum managed to attract more than 100 planners and organizers to the booth at the one-day trade show and ended with a variety of great leads for many of their buildings. 

The multi-purpose arena in Northern Colorado was the site for hockey, football, basketball, concerts, a high school tournament, and Disney on Ice. The Global Spectrum-managed venue has consistently been the site for diverse and eclectic events since opening its doors in September 2003. However, the arena’s calendar is gaining occupancy; in addition to the most eventful month in history, 2011 was a record-setting year for events and revenue with the Budweiser Events Center earning more than $700,000 for Larimer County. “Thanks to the residents of Northern Colorado, we have been able to start 2012 just as strong as we finished 2011,” said Rick Hontz, Global Spectrum Regional Vice President and General Manager of Budweiser Events Center. The record 27 events in March included: 9 Colorado Eagles Hockey Games, 7 Disney on Ice Performances, 6 CHSAA Basketball Sessions, 3 Colorado Ice Indoor Football Games, 1 Harlem Globetrotters Game, 1 Trans-Siberian Orchestra Concert. The former record for ticketed events in a single month was set in March 2006 when the Budweiser Events Center was the site for 23 events. 

“The significant increase in gross revenue is a result of creative selling opportunities, heavy customer interaction, and aggressively booking more events than the previous year,” said Kraig Pomrenke, Global Spectrum’s General Manager of the Sioux Falls Convention Center. “We worked closely with our clients to meet their needs and exceed their expectations. ” In 2011, actual total sales were $3,488,554 as compared with $3,055,936 in 2010. It was the highest revenue year for Global Spectrum since taking over management of the Convention Center in July of 2007. The increase in revenue also had a positive impact on the Convention Center’s city subsidy by decreasing it $41,395 from 2010. Over the past two years, the Sioux Falls Convention Center’s revenue has increased without significantly increasing expenses. In the same time frame, Global Spectrum lowered the city subsidy by 59.9% or $330,922. “Global Spectrum is very pleased with our 2011 results in Sioux Falls, especially in a time when our economy is still uncertain. It certainly reflects the hard work and creativity of the staff,” said Shura Garnett, Global Spectrum’s Regional Vice President. 

Fargodome Partners With Gate City Bank For New Turf Field The Fargodome, Fargo, ND, and Gate City Bank have entered into an exclusive. $1 million branding rights partnership for the Gate City Bank Field that will help make possible the installation of new Astroturf GameDay Grass 3DH Stadium Surfacing football field turf, which will be installed in June. The field will be known as the Gate City Bank Field at the Fargodome. “We are very appreciative of our existing partnership with Gate City Bank and are very excited with this opportunity to enhance the relationship between

the Fargodome and Gate City Bank,” said Rob Sobolik, General Manager of the Fargodome. The new football turf will not only benefit North Dakota State University, high schools, and other organizations located in and around Fargo-Moorhead-West Fargo, but it will also benefit all of the schools outside of the community, such as Lisbon, Valley City, Jamestown, and Wahpeton that have played, and will continue to play, football games at the Fargodome. ” 

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CANADIAN FACILITY NEWS t At WFCU Centre in Windsor, ON, Sean Loyst (left), Event Manager; Jason Toner (second from right), General Manager; and Mike Noetzel (right), Marketing and Group Sales Manager, join Canadian Senior Gold Medalists NEXXICE from Burlington, ON, following winning on-ice performance. Global Spectrum partnered with Tourism Windsor-Essex Pelee Island and local Sun Parlour Skate Council to present three-day 2012 Skate Canada Synchronized Skating Championships (February 23-25).

t Paul Brandt (second from right), most awarded Canadian male country artist in history, for concert at EnCana Events Centre, Dawson Creek, BC. With Brandt are (from left) Ryan McIvor, General Manager EnCana Centre; Lindsay Dufresne, Events Coordinator; Andrew Nash, Assistant General Manager/Director of Operations, and Corey Margolis, Event Manager.

t EnCana Events Centre in Dawson Creek, BC, hosted Capital One National Grand Slam of Curling, presented by Pomeroy Inn & Suites (January 25-29), one of four major men’s curling events. Pictured here with winners, Team Howard, are Pierre Charette (left), President of World Curling Player’s Association; Ryan McIvor (right), General Manager of EnCana Events Centre; and curling mascot, Slider (bottom). More than 6,000 fans attended five-day event. (Feb 23-25).

t Vancouver’s multiplatinum selling chart-toppers, Hedley, were back in Dawson Creek with their highenergy Shipwrecked Tour at EnCana Events Centre (February 14). With group are Corey Margolis (left), Event Manager; Ryan McIvor (third from left), General Manager; and Andrew Nash (second from right), Assistant General Manager/Director of Operations.

t Abbotsford Mayor Bruce Banman presents some “sweet treats” to principal dancers from Lord of the Dance, which played two shows at Abbotsford Entertainment & Sports Centre, Abbotsford, BC (March 3).

p Global Spectrum staff at WFCU Centre in Windsor, ON, and Cirque du Soleil Quidam production staff celebrate success of eight shows over five-day period (January 11-15). Show grossed in excess of $1 million in sales, drawing more than 18,000 people.

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p Chart-climbing country star Dierks Bentley (second from right) brought his Country and Cold Cans Tour to EnCana Events Centre in Dawson Creek, BC (February 18). With Bentley are (from left) Corey Margolis, Event Manager; Ryan McIvor, General Manager; and Julian Bowman, Director of Marketing.

FACILITY NEWS

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Univ. Of South Florida Picks Global Spectrum To Manage Sun Dome

Gymnastics Event At Comcast Arena Sparks $25 Million

Last June, the USF Board of Trustees approved a major renovation to the 250,000-sq.ft. arena, including, but not limited to, the complete reconfiguration of the approximately 10,000-seat bowl area to oval seating, adding a state-of-the art center-hung LED scoreboard, adding additional concessions and restrooms on the concourse level, modifying and enhancing the southeast and southwest entries, and restoration of existing exterior concrete, and other cosmetic improvements.

The three-day (March 16-18) Pacific Rim Gymnastics Championships at the Global Spectrum-managed Comcast Arena at Everett (WA) generated about $2.5 million in tourism for the city of Everett and Snohomish County.

The $36.5 million project also included the creation of a hospitality and viewing club area, and 10 loge boxes with a total capacity of 60 seats to be sold by the USF Athletics Department. Prior to his new assignment at the Sun Dome arena, Merritt was Global Spectrum’s General Manager of the WFCU Centre in Windsor, ON, since October 2009. Earlier, he was Assistant General Manager at the John Labatt Centre, in London, ON; an Event Manager at Global Spectrum’s flagship arena, the Wells Fargo Center in Philadelphia, PA; and an Event Supervisor at Citizens Bank Park, home of the Philadelphia Phillies of Major League Baseball.

Singapore Sports Hub On Schedule for Opening in April 2014 Construction of the new $1.05 billion, Global Spectrum-managed Singapore Sports Hub is progressing on schedule for its April 2014 opening. The design and build partner of the Sports Hub Consortium, Dragages Singapore, has completed piling, as well as the foundation of the new stadium. The focus is now on the superstructure. After more than five million man-hours spent on the site since August 2010, the level three-ring structure, which defines the kilometer-long Sports Promenade of the new stadium, is clearly visible. Global Spectrum Asia is currently operating the existing 13,000-seat Singapore Indoor Stadium, and will operate the rest of the new facilities when they open in two years. These include a 55,000-seat stadium, a 6,000-seat aquatics center, a 3,000-seat sports arena, a water sports center, community sports facilities, and a visitor center including a sports library and sports museum. There will also be a retail mall operated on-site by a retail partner. The Sports Hub is strategically located near Singapore’s bustling city center, which forms a magnificent backdrop to this new and exciting world-class sports, entertainment, and lifestyle hub. 

The competition is the sport’s premier event leading up to the Olympic Games in London this summer, and was the largest international gymnastics event held in Washington since the 1990 Goodwill Games, according to USA Gymnastics, the governing body for the sport in the United States. Everett and Snohomish County welcomed more than 200 gymnasts from 17 countries -- Australia, Canada, China, Chinese Taipei, Colombia, Costa Rica, Hong Kong, Japan, South Korea, Malaysia, Mexico, New Zealand, Panama, the Philippines, Russia, Thailand, and of course, the United States. Using the entire Comcast Arena facility, the men’s and women’s gymnastic championships were held in the Comcast Arena, with rhythmic gymnastics and trampoline at the Comcast Community Ice Rink. “Everett proved its ability to host a major event with the 2008 international Skate America competition at Comcast Arena. A visit during that event helped solidify that Everett was the right home for a big gymnastics event,” said Steve Penny, president of USA Gymnastics. “The arena was up to the Skate America task, and so was the community,” Penny said. 

Owensboro Breaks Ground For New Convention Center The City of Owensboro, KY, broke ground for a new $48.4 million downtown convention center and $20 million Hampton Inn & Suites convention-class hotel. Global Spectrum has been selected as the management company for the convention center, which is scheduled to open late next year. “Spring has come early and it’s such an appropriate time for this groundbreaking,” Owensboro Mayor Ron Payne told a crowd of well more than 100 people. “The Executive Inn (formerly located on the site) served us well. But we are replanting our convention center.” During his remarks, Payne said that a state firefighters association gathering with more than 1,000 participants has already signed up to hold a convention in the convention center in 2015, while the Green River Area Development District will hold its annual meeting featuring 600 people in the facility a week after it opens next fall. 

FBI Disaster Drill At Livestrong Park Livestrong Sporting Park in Kansas City, KS, was the scene of a mock crisis exercise (March 12) sponsored by the FBI for area police departments, fire departments and numerous first responders from the Kansas City area. “The exercise gave our Incident Command Team, which includes media relations, the opportunity to evacuate the stadium, assist in apprehending an armed suspect, and responding to media questions from folks playing the part of media representatives,” said Global Spectrum’s Alissa Cunningham, LSP’s Marketing Manager. 

Monster Trucks Set Record at Budweiser Center With an annual performance from Checkered Flag Productions’ Monster Truck Winter Nationals, the Budweiser Events Center at the Ranch in Loveland, CO, sold out the second of two performances (February 18). With a record setting 4,000 fans in attendance, the building was shaking with excitement and high flying, car crushing action.  u Larry Quick jumps his Ghost Rider truck over set of cars for sold-out show at Budweiser Events Center (February 18).

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FACILITY NEWS Sears Centre Arena Exceeds Budget, Sets Record Event Income in 2011 For the second consecutive year, Global Spectrum’s operation of the Sears Centre Arena in Hoffman Estates, IL, has resulted in the building exceeding budget. The arena generated a record $2.1 million in event income, making it an all-time record. This is particularly notable as Global Spectrum exceeded the building’s best previous year by nearly $410,000 without the benefit of multiple sports tenants, which is traditionally a foundation for most medium-sized arenas. The building accomplished this feat by booking a combination of concerts, sporting events, and family shows, as well as non-ticketed and non-traditional events, such as The Rock and Worship Road Show, auditions for Simon Cowell’s X-Factor, and a Strikeforce mixed martial arts event. While hosting X-Factor and Strikeforce, the Sears Centre garnered national TV coverage on FOX and Showtime. The SCA booked a record total of 104 events in 2011, an increase of 29 events compared with 2010, exceeding the 81 events that had been forecast for the year. In previous years, the arena had never booked more than 99 events, making 2011 their most successful year in terms of event volume. Through aggressive sales, Front Row Marketing Services was very effective in increasing annual sponsorship and premium seating revenue. Annual suite sales nearly doubled and FRMS was successful in securing major sponsorships with Kia Motors, McDonalds, Blue Cross Blue Shield, Re/Max, and Great American Insurance, among others. 

Pueblo Center Thrives On Promoting In-House Events

Livestrong Sporting Park Receives Awards For Security, Technology

The Pueblo Convention Center’s self-promoted events continue to grow in 2012. The convention center in Pueblo CO, kicked off the New Year by hosting its annual New Year’s Eve Party, followed by concerts, a bridal fair, and a Fat Tuesday Party.

Livestrong Sporting Park in Kansas City, KS, was recently honored with two awards.

“Our in-house events are great ways for us to not only generate additional revenue, but also to interact with the local community and showcase our building’s versatility,” said Dean Dennis, Global Spectrum’s General Manager at the Pueblo Convention Center. The Pueblo Convention Center hosts a number of self-promoted events throughout the year, including a New Year’s Eve Party, Quarterly Wine Dinners, an Annual Bridal Fair, an Annual Fat Tuesday Party, Easter and Mother’s Day Brunches, Annual Pet Expo, along with various seasonal concerts. “Pueblo is a smaller market so we don’t always attract the major show promoters in the region,” Dennis said. “But we have had success in recreating and re-packaging on a local scale what other Global Spectrum venues are doing on a bigger foundation.” 

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The stadium was recognized as a recipient of the 2012 National Sports Safety and Security Facility of Merit award by ensuring a safe game-day experience for spectators. The award recognizes a facility that has gone above and beyond normal operations to help enhance the security and safety of their guests. The LSP staff uses 120 HD CCTV cameras to cover all public areas, which has helped to handle any issues both inside and outside the stadium. After one man disrupted the game by throwing something at players on the field, staff used the cameras to identify and remove that person and his friends within three minutes. The same cameras were used to identify suspects who were responsible for more than $20,000 in damage to government buildings, businesses, and homes in the area. The stadium also took the Bronze Award at the International APEX Digital Award Ceremony, beating out 200 nominations from 18 different countries in its category. Livestrong Sporting Park was the only sports venue recognized for its technology and fan engagement excellence. 

Constant Convocation Center In Top 10 Mid-Size Arenas The Ted Constant Convocation Center on the campus of Old Dominion University in Norfolk, VA, recently accomplished a huge milestone in the brief 10-year history of the facility. Pollstar’s 2011 year-end rankings listed the Constant Center eighth in the world for arenas with less than 10,000 seats and second in the United States. “This is an honor for the Ted Constant Convocation Center, our staff, and the Global Spectrum family,” said Doug Higgons, Regional Vice President for Global Spectrum and General Manager for the Ted Constant Convocation Center. “We have made international headlines in our industry, and it is something to be proud of. Hard work, loyal customers, and great entertainment is what makes this facility special, and we are proud to be ranked among the best in the world.” Noteworthy events over the past year include: Elton John, Thomas & Friends, Mike Epps, B.B. King, the ODU Homecoming concert featuring Big Sean and J. Cole, and rock acts Bush, Foster the People, and others. 

Iowa Events Center, Wells Fargo Bank Back Globetrotters The Iowa Events Center’s Group Sales and Marketing departments teamed up with Wells Fargo to develop the C.H.E.E.R. 4 Your School Campaign in support of the Harlem Globetrotters’ game at the Wells Fargo Arena in Des Moines. Through this partnership, the Iowa Events Center and Wells Fargo created a challenge with the middle schools in the Des Moines Public School District to create an opportunity for the students, teachers, and communities to “cheer” for their school by logging onto www.iowaeventscenter. com and voting for their school. The top four schools received a visit from a Harlem Globetrotter, while the top voted school received 800 tickets to the game for their school. After five days of voting, the website had received more than 250,000 total votes. 

FACILITY NEWS Xfinity Live! Philadelphia Opens In Sports Complex Offering Dining and Entertainment For Everyone

FINITY Live! Philadelphia, the most anticipated dining and

“There are great restaurants. There’s entertainment. There’s the outdoor

entertainment complex ever built in the Philadelphia area,

event space. Permanent outdoor space and lounge. Very different from

opened with great fanfare on March 30 on the former site of the

a singular restaurant or bar. We want to capture people and let people

legendary Spectrum arena in the South Philadelphia Sports Complex.

experience it.”

The new and exciting Philadelphia landmark, which was created and

Andy Simpson, Xfinity Live! Philadelphia’s COO, said the variety of

is operated by Comcast-Spectacor and The Cordish Companies in the

themed restaurants are receiving great acceptance from sports and

shadow of the Global Spectrum-managed Wells Fargo Center, brings

concert fans who have made their way to the multi-faceted venue since

a new dimension in dining and entertainment options to Philadelphia

its opening coincided with Bruce Springsteen’s sold-out concerts at the

with six unique venues and more than a dozen entertainment choices

Wells Fargo Center.

available to a broad spectrum of tastes.

Xfinity Live! Philadelphia’s restaurants and entertainment choic-

“XFINITY Live! Philadelphia is going to upgrade the overall experience for

es include six main venues: Broad Street Bullies Pub, PBR Bar & Grill

fans attending a sports or entertainment event in the South Philadelphia

(Professional Bull Riders), Spectrum Grill, Victory Beer Hall, the first-ever

Sports Complex,” said Peter Luukko, President of Comcast-Spectacor and

NBC Sports Arena, and Philly MarketPlace.

Chairman of Global Spectrum. “Attendees now have several convenient

The Philly MarketPlace component showcases several local food institu-

choices for a quality destination filled with Philadelphia sports history

tions, including The Original Philadelphia Cheesesteak Co., Chickie’s &

to meet, eat, and drink prior to or after a game, concert, or family show.

Pete’s, and Old Original Nick’s Roast Beef. In addition, Mitchell & Ness,

“No matter the sport, no matter the time of the year, Xfinity Live! Phila-

the most popular nostalgic sports apparel provider in the world, has

delphia will be open to provide the best in food and customer services,

opened a 700-sq. ft. retail store in the Philly MarketPlace that sells

entertainment, fun, and comfort to everyone in the Philadelphia region.”

authentic and replica sports jerseys and apparel.

“Xfinity Live! Philadelphia is the most exciting venue of its type,

To meet the variety of dining themes, Xfinity Live! Philadelphia has

anywhere in the world. We’re confident it will be a tremendous success,”

brought in Christopher Stevens as the Executive Chef. His extensive

Comcast-Spectacor Chairman Ed Snider said.

fine-dining experience will be utilized especially at the new chophouse,

“We want to exceed everyone’s expectations when they come here,” said

the Spectrum Grill.

Reed Cordish, of The Cordish Group. “At the end of the day, this is a true district. Hopefully, it’s something for everybody.”

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IN THE COMMUNITY Mullins Center Nets 166 Pounds For Food Donation The Mullins Center Community Ice Rink at the University of Massachusetts Amherst hosted its Second Annual Food Drive to kick off 2012. Donations received at the Community Ice Rink were delivered to the Amherst Survival Center – a regional resource that provides food, health, clothing, and community needs through volunteer efforts. “In our second successful year with the help of our patrons, we’ve been proud to donate to such a worthy group. This year we collected more than 160 pounds of non-perishable food items at the Mullins Ice Rink,” said Shane Cadwell, Mullins Center General Manager. “We were thrilled with the overwhelming response.”

p Global Spectrum’s team at Miami Beach Convention Center partnered with ECOMB’s (Environmental Coalition of Miami Beach) Adopt-A-Beach program and took afternoon break to revitalize portion of beach, which is only two blocks from venue.

“Amherst Survival Center has played an important role in our community’s ability to meet basic human needs over the past three decades. The Mullins Center’s donation makes it possible for us to continue to provide families in crisis with sustenance during difficult times,” said Shelly Beck of the Amherst Survival Center.

Miami Beach Convention Center Has Busy Quarter The Miami Beach Convention Center, Miami Beach, FL, from October 2011 through January 2012, hosted more than 400,000 people who attended events such as the South Florida International Auto Show (140,000), 10th Annual Art Basel Miami Beach (50,000), and Progressive Miami International Boat Show (100,600). “We have experienced tremendous success in our first and second quarters of this fiscal year at the Miami Beach Convention Center,” said Bob Balsam, MBCC General Manager. “On top of our annual events, we’ve hosted a plethora of successful international conventions, including American Society of Radiation Oncology, International Society for Pediatric and Adolescent Diabetes, American Academy of Periodontology, and the American Fence Association’s Fencetech/ Decktech.” In addition, the MBCC was also home to Goldwell Jewelers International Showcase, Nissan Health and Fitness Expo, Graphics of the Americas, Arte Americas, International Congress of Esthetics, Cruise Shipping Miami, Tissue World America, Miami Beach International Fashion Week, and WrestleMania Axxess. 

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p Sara Webster, formerly Marketing Coordinator at Ted Constant Convocation Center, Norfolk, VA, and currently Director of Marketing at USF Arena, Tampa, FL, assists Big Blue, mascot for Old Dominion University, with food donations. Big Blue was on site to help gain donations to benefit the Foodbank of Southeastern Virginia.

p Gerry Scally (left), Education Fund, joined Bob Balsam, General Manager of Miami Beach Convention Center, Miami Beach, FL, as Global Spectrum and American Fence Association came together to donate more than 250 bags filled with industry information and unused materials from 2012 conference.

p In conjunction with arrival of Disney on Ice at Sun National Bank Center in Trenton, NJ, Global Spectrum employees and performers from Disney on Ice volunteered their time at Trenton Area Soup Kitchen (TASK). Disney on Ice tickets were donated to those dining at TASK that day.

IN THE COMMUNITY

p Colonial Life Arena participated in hands-only citizen CPR as part of SC Saves Lives (March 7). (From left) Katie Mikos, Marketing Coordinator; Don Lewis, Chief Engineer; Abey Foster, Director of Sales and Marketing; General Manager Lexie Boone; Joe Imbriaco, Assistant General Manager; Shannon Motley, Assistant Box Office Manager; David Cox, Marketing Manager; Melanie Henkes, Events Manager; and Cindy Wynn, Office Manager.

p Global Spectrum staff at Iowa Events Center, Des Moines, IA, recently completed competition to collect food items during past holiday season, supporting City of Des Moines Community Services Holiday Food Project. Nearly 800 items were collected during month-long competition that split office into two teams competing for small prize. Effort was organized by venue’s Community Service Committee as way to contribute to those less fortunate during time of need.

GRCC Hosts Career Day The Greater Richmond Convention Center hosted several inner-city middle school students and gave them a behind-the-scenes look at how the venue operates. The students were given a presentation, a tour of the facility and ended their stay with a delicious lunch. They really enjoyed learning about all of the career opportunities that are provided by the Greater Richmond Convention Center. p Colonial Life Arena Marketing Coordinator Katie Mikos and Group Sales and Premium Sales Manager Tim Strunk cheer contestants as they race to win Operation LMCtix.

p Staffs from University of South Carolina Athletics Department, Global Spectrum, and Lexington Medical Center with Operation LMCtix winner Kelli Bennett.

Underserved Youngsters Treated To Clifford Shows Stephanie Gourley, Assistant Production Manager, and her children were part of over 100 participants in pre-show meet and greet character dinner with Clifford the Big Red Dog. The Sandler Center for the Performing Arts hosted three sold-out performances of “Clifford the Big Red Dog - LIVE!” in January. The performances included three matinees for local school groups and one evening performance. In conjunction with the non-profit Sandler Center Foundation’s program ACCESS the ARTS, almost 1,600 deserving Title I students were able to enjoy the performances. The evening performance of Clifford began with an exclusive, soldout character meet and greet dinner that allowed families to interact with Clifford and the cast of the show. 

p Stephanie Gourley, Assistant Production Manager, and her children were part of over 100 participants in pre-show meet and greet character dinner with Clifford the Big Red Dog.

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ON THE MOVE Baulk Named GM At Mattamy Athletic Centre At The Gardens Keith Baulk has been named Global Spectrum’s General Manager at the Mattamy Athletic Centre at the Gardens in Toronto, Canada, the new sports and entertainment home of Ryerson University. “Keith’s arrival indicates that we are in the home stretch - soon the Mattamy Athletic Centre will come alive with the energy of our students and community,” said Ivan Joseph, Ryerson’s Director of Keith Baulk Athletics. “His wealth of experience and commitment to excellence will make a perfect partnership with the Ryerson Rams. We look forward to working with him to achieve our common goals.” “Keith is an outstanding addition to the Global Spectrum Facility Management staff at the Mattamy Athletic Centre at the Gardens,” said Global Spectrum Regional Vice-President Brian Ohl. “I cannot think of anyone more suited to take the reins on the re-opening of such an

iconic building. I know Keith will represent the history and significance of the venue with the utmost professionalism and respect.” The Mattamy Athletic Centre at the Gardens was known for many years as the Toronto Maple Leaf Gardens. A graduate from the University of Guelph, Baulk was General Manager of the Kitchener Memorial Auditorium Complex and then Director of Enterprise for the City of Kitchener. In 2008, Baulk took a two-year leave from the City of Kitchener when he was offered the opportunity of a lifetime as venue General Manager for the Vancouver Organizing Committee at the 2010 Winter Olympic Games at the Hockey 2 Venue. During his tenure in Vancouver, he oversaw approximately $47.8 million in renovations, managed an event team comprised of nearly 1,300 staff, security and volunteers, and was responsible for ensuring that all hockey games at the Thunderbird Arena at UBC ran according to plan. 

Tsongas Center Welcomes Jason Toner To GM Of Events At WFCU Centre New Sales Director Joe Fellini, a veteran of 16 years in sales and marketing in the sports industry, has joined the Tsongas Center at UMass Lowell as Director of Sales. Prior to joining Global Spectrum, Fellini was Sports Joe Fellini Business Development Manager at Mansfield Sales Partners, Woburn, MA, where he developed sponsorships for charitable events. During his career, Fellini has worked in various positions for sports teams and organizations in various leagues, including Major League Baseball, the American Hockey League, and the International Hockey League. He served as Director of Ticket Sales for the Worcester Sharks of the AHL; Regional Group Sales Representative for the Tampa Bay Devil Rays; Marketing Manager for the Central Florida Sports Commission; Director of Sales and Game Operations/General Manager for the Orlando Seals Hockey Club; Director of Ticket Sales for the Tupelo (MS) T-Rex Hockey Club and Tupelo Fire Ants Arena Football; an Account Executive with the Orlando Solar Bears Hockey Club; and Game Operations/Promotions Manager for the Memphis RiverKings Hockey Club. 

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Jason Toner has been promoted to General Manager of Events at the WFCU Centre in Windsor, ON. He formerly was the facility’s Assistant General Manager. Toner succeeds Trent Merritt, who was promoted by Global Spectrum to be General Manager of the Jason Toner UCF Arena in Orlando, FL.

Hericks Promoted To Director Of Sales, Marketing At Sioux Falls Jill Hericks has been promoted to Director of Sales and Marketing at the Sioux Falls Convention Center, Sioux Falls, SD. She formerly was the venue’s Sales Manager.

“We are so happy to promote Jill Hericks “Jason is a rising star within Global Spectrum,” Jill from within,” said Kraig said John Page, Global Spectrum Chief Operat- Pomrenke, Global Spectrum’s General Manager at the Sioux Falls Convention Center. ing Officer. “He is a Windsor native and has a great deal of knowledge about the Windsor “She has proven to be a respected team market and outstanding leadership abilities. member and will be a great leader of our Sales and Marketing Department. Jill brings several We’re excited for the future of the WFCU Centre years of valuable industry experience and has under Jason’s guidance.” a proven track record when dealing with all “Jason has proven himself an asset to both Global types of events.” Spectrum and the WFCU Centre, and we couldn’t Hericks joined Global be happier with this announcement,” said Doug Spectrum in 2008 Sweet, Windsor’s Manager, Arenas and WFCU as a Sales Manager Centre. “Jason has a track record for success on past events, and brings in many local connec- with a market focus of weddings, associations and relationships that have helped build tions, social events, military, education, and the WFCU Centre to what it is today.” fraternal events. The South Dakota native Toner has been with Global Spectrum since attended South Dakota State University, where November 2008, including positions as the Marshe received her Bachelors degree in Hotel & keting and Group Sales Manager at the WFCU Hospitality Management. Centre; Marketing Manager at the Global SpecPrior to joining Global Spectrum, she worked trum flagship arena, the Wells Fargo Center in Philadelphia, PA; and recently the Director of as an Executive Meeting Manager for Embassy Suites in Greenville, SC, and Manager of ExecMarketing and Assistant General Manager of utive Meetings and Events at Caesar’s Palace Events at the WFCU Centre. in Las Vegas, NV. She is a Certified Meeting The WFCU Centre is home to the Windsor SpitProfessional (CMP) and is active with local fires, of the Ontario Hockey League, as well as Business Networking International Chapter concerts, family shows, and other attractions for Referrals Plus, serving as the 2011 President Windsor and Essex County.  and 2012 Secretary and Treasurer. 

ON THE MOVE Lance Rosenberg Promoted Keller Taylor Heads Cherokee Ryan Coate Promoted To To Liacouras Asst. GM Strip Conference Center Lead Team In Niagara Falls Lance Rosenberg has been promoted to Assistant General Manager of the Liacouras Center on the campus of Temple University in Philadelphia, PA. He formerly was an Event Manager at the Wells Fargo Center in Philadelphia.

Lance Rosenberg

After graduating from the University of Delaware, Rosenberg began his career in 2003 at the Flyers Skate Zone in Voorhees as the Hockey Director. He was promoted to General Manager of the Flyers Skate Zone in Atlantic City where he managed rink operations from 2009-10. In January 2011, Rosenberg was promoted to Event Manager at the Wells Fargo Center, where he succeeded in running events for the Philadelphia 76ers, Soul, Villanova University Men’s Basketball, UFC, Wing Bowl, and numerous concerts. While showing a tireless work ethic at the Skate Zones and the Wells Fargo Center, he expanded his understanding and experience in the industry as Event Manager. That knowledge and training will prove valuable in his new assignment at Temple University 10,000seat Liacouras Center. 

Wackerhagen Promoted At Constant Center Luke Wackerhagen has been promoted to the Director of Events and Operations at the Ted Constant Convocation Center on the campus of Old Dominion University in Norfolk, VA. He formerly was Event Manager at the Luke Wackerhagen Colonial Life Arena on the campus of the University of South Carolina in Columbia, SC. Wackerhagen joined Global Spectrum in 2007 at the Colonial Life Arena as a marketing intern. He transitioned into the Group Sales department as the Group Sales Coordinator. He then became the Group Sales/Premium Services Manager and served in that role for two years. After a few years in the Group Sales department, he transitioned to the events department to become the Event Manager for Colonial Life Arena and served in that capacity for two more years until his recent promotion to Director of Events & Operations at the Constant Convocation Center.

Keller Taylor has joined Global Spectrum as General Manager of the Cherokee Strip Conference Center in Enid, OK. He formerly was Director of Event Operations at the Cedar Park Center in Cedar Park, TX, home of the Keller Taylor Texas Stars Hockey Club in the American Hockey League. In addition to his role as General Manager of the Conference Center, he will oversee the transition from the Cherokee Strip Conference Center to the two facilities currently under construction in downtown Enid, the new Enid Event Center and the renovated Enid Convention Hall, and will become the General Manager of both facilities once they are in operation. “On behalf of the City of Enid, I am pleased to welcome Keller Taylor as the General Manager of the Cherokee Strip Conference Center,” said Eric Benson, Enid City Manager. “The Cherokee Strip Conference Center is a very important part of our business,” said Global Spectrum Chief Operating Officer John Page. “Keller brings a tremendous level of professionalism and leadership to our staff in Enid. We are confident in his ability to make the new Cherokee Strip Conference Center a terrific place for the residents of Enid, as well as those visiting the city, as a place to enjoy.” Enid Event Center and Convention Hall are currently under construction in downtown Enid, with the Cherokee Strip Conference Center moving into the Convention Hall once the renovated facility opens in the fall of 2012. It is scheduled for a spring, 2013 opening. 

Ryan Coate has been promoted to General Manager of the Conference and Event Center Niagara Falls and Old Falls Street, USA, both Global Spectrum-managed venues in Niagara Falls, NY. Coate formerly was Director of Convention and Event Services Ryan Coate at the Conference & Event Center Niagara Falls. Earlier, he worked at the Buffalo Convention Center and the Adam’s Mark Hotel in Buffalo. A resident of Buffalo, Coate also is a lecturer at Buffalo State College. He earned a Masters degree in Organizational Leadership from Medaille College, a BS degree in Hospitality Administration from Buffalo State College, and is a Certified Meeting Professional (CMP). He is also the newly appointed chairperson of the Downtown Niagara Falls Business Association. Global Spectrum also announced several new additions to its team in Niagara Falls. Heather Figler was named Director of Finance and Human Resources for both venues. She was a Senior Accountant for Sodexho Marriott Services. Melissa Gearheart joins the team as Director of Sales and Marketing. She formerly was Senior Catering Sales Manager at the Hyatt Regency Buffalo. Susan Swiatkowski was named Director of Marketing for both the Conference Center and Old Falls Street, USA. Prior to this position, she served as the Sales and Marketing Manager at the Hard Rock Cafe – Niagara Falls, USA, and also held communications management positions at the Buffalo Museum of Science, Niagara University, and D’Youville College. Jason Murgia came on board recently as Director of Events. The Niagara Falls native was previously a Niagara County Legislator and owner of The Orchard Grill restaurant. Ted Coy also was a recent addition as Director of Operations. 

Thomas Dearden To Director of Finance At BankUnited Center Thomas Dearden has been promoted to Director of Finance at the BankUnited Center on the campus of the University of Miami in Coral Gables, FL. Dearden formerly was Business Manager at the USC Aiken Convocation Center in Aiken, SC. Dearden joined Global Spectrum in July 2008 where he served as Staff Accountant at the Wells Fargo Center in Philadelphia, PA, for three years. “We are very excited to have Thomas join our BankUnited Center team,” said Lorenzo Muniz, General Manager of the BankUnited Center. “He has generated an excellent reputation in our industry, and with his knowledge and expertise he will Thomas Dearden surely serve as a great asset to our venue.” Thomas graduated from the University of South Carolina in 2008 with dual degrees in Accounting and Sports and Entertainment Management.

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® Investors Group Field, New Home of the 2011 CFL Eastern Division Champion Winnipeg Blue Bombers The Winnipeg Football Club and Investors Group are pleased to announce they have reached a 12-year agreement to name the new sports and entertainment venue being constructed on the campus of the University of Manitoba, Investors Group Field. Investors Group Field will be home to one of the CFL’s most historic franchises, the Winnipeg Blue Bombers, as well as the CIS’ University of Manitoba Bisons. Front Row Marketing Services (FRMS) and Front Row Analytics (FRA), subsidiaries of the sports and entertainment firm ComcastSpectacor, served as consultants throughout the entire naming rights process. “Today’s great announcement is another chapter in what will be a spectacular facility and one of the premier sports and entertainment venues in North America,” said Ossama AbouZeid, Interim CEO of the Winnipeg Blue Bombers. “Investors Group’s desire to be such an important piece of our club’s future makes this agreement extremely fulfilling. As an organization, we are thrilled to expand our relationship with such a long standing, community oriented institution, and very much look forward to kicking off the first of many thrilling seasons at Investors Group Field next summer. “Investors Group is very excited to partner with the Winnipeg Football Club in creating a new home for players and fans of Canadian football for many years to come,” said Murray Taylor, President and CEO of Investors Group. “Our organizations share more than 80 years of history in Canada and more than 35 years as partners in building a strong and vital football community. This agreement demonstrates the pride we have in our past and we look forward to investors Group Field being a place where people will gather to enjoy sports, concerts, and special events in a world-class facility.” FRA, the sponsorship evaluation division of FRMS, kicked the campaign off with a thorough evaluation and analysis of the WFC stadium assets. FRMS helped teer the partnership into completion from the crafting of sales collateral all the way through to the development of sponsorship and hospitality elements. Investors Group Field will be one of the premier sports and entertainment venues when it opens its doors in the summer of 2012, with a capacity seating of 33,500, expandable to 40,000. The state-of-the-art facility will also host a Grey Cup championship, Canada’s largest sporting event, in the next few seasons. “All throughout Blue Bomber seasons ahead, Investors Group’s presence inside this venue will be incredibly noticeable,” said Jeff Thompson, chief transition officer of the Winnipeg Blue Bombers. “Their influence and business stature in our province is monumental, and we’re thrilled to have their name attached to our home for years to come. With a fantastic line-up of activities and events, including the 82nd campaign of Blue Bomber football, the inaugural season at Investors Group Field will be unlike any other.” This agreement also makes Investors Group the official financial services provider of the Winnipeg Blue Bombers. More image designs of Investors Group Field can be found at www.bluebombers.com. This year’s event boasted an overall attendance of 8,000. Through the partnership Hy-Vee has been able to increase overall wine and beer revenue through on-site sales at the show. The show has also given Hy-Vee a unique platform to help educate its customers about wine and cooking at home for their families. As a result of the show’s continued success, Hy-Vee has continued title sponsorship for four consecutive years. 

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p Newly named Investors Group Field.

Front Row Twitter Corner Front Row Marketing Services is happy to announce that it has expanded its presence on Twitter. Be sure to follow us for all the latest sponsorship and analysis happenings. @FRMktgSvs is the official account for Front Row Marketing Services @FRAnalytics will focus on all things sponsorship evaluation and product placement related @FRMktgCanada - the leading #sponsorship rights holder in Canada Front Row Marketing @FRMktgSvs

Mar. 7

@Owlsports_com going BIG! @FRMktgSvs client Temple Athletics joins @BigEastConf starting w/ 2012-13 season! Watch live! frms.bz/xUDCCw Front Row Marketing @FRMktgSvs

Mar. 6

@FRMktgSvs client @IUPCrimsonHawk @IUPMens_ Bball & Womens bball teams both selected to 2012 NCAA Division II tourneys! frms.bz/Ac1Oxs Front Row Marketing @FRMktgSvss

Feb. 23

Congrats to @DrexelDragons mens bball on clinching top seed in @CAASports tournament! Face ODU in season finale on Comcast Network Sat @ 4pm Front Row Analytics @FRAnalytics

Feb. 12

Right on @target on @TheGRAMMYs getting some #inbroadcast exposure valued at $250k with special 2012 #grammys nominees cd promotion

HOW TO REACH KEY PERSONNEL Chris Lencheski - President clencheski@frontrow-marketing.com (215) 218-7513

Eric Smallwood - Senior Vice President esmallwood@frontrow-marketing.com (810) 984-2608

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Sam Schmidt Motorsports Retains Front Row Marketing Services To Sell Its Commercial Rights

Brian Marks Named Vice President of Motorsports & Automotive Performance Front Row Marketing Services, one of the world’s largest and fastest-growing sports and entertainment marketing firms, today announced that they have named Brian Marks to the position of Vice President of Motorsports & Automotive Performance. Marks, with over 20 years of expertise in the Consumer Package Goods industry, joins the Philadelphia-based subsidiary of Comcast-Spectacor from TopSpeed Management, LLC, a sports marketing company he founded that focused on sponsorship sales, in-sport branding, route-to-mar- Brian Marks ket activation and driver representation for a variety of clients within the world of motorsports. Marks will oversee Front Row’s motorsports operations, including the recently announced partnership with Sam Schmidt Motorsports, one of the most-respected and well-known brands in INDYCAR.

Sam Schmidt Motorsports (SSM), one of the most-respected and wellknown brands in INDYCAR, announced today that it has retained Front Row Marketing Services (FRMS) to market and sell the team’s commercial rights. FRMS, a subsidiary of the sports and entertainment firm Comcast-Spectacor, evaluates and develops incremental revenue streams for sport and enter“We are very excited to add an industry veteran like Brian Marks to our team,” tainment properties internationally. The partnership with SSM marks the said Chris Lencheski, Front Row Marketing Services President. “Motorsports first racing team client for FRMS and extends its reach into motorsports. is an area we have identified as prime for global growth for our company, “We are very pleased to begin working immediately with Front Row Marketing and Brian’s mix of experience in racing, coupled with his CPG background Services, a company that shares our vision to not only be the best brand in is the perfect blend to lead us forward.” racing, but also the best brand in the business of sports” said Sam Schmidt, “I welcome the chance to join the Front Row organization, as we work to team owner. “INDYCAR has made solid strides in the last few years, and we significantly elevate our position with the world of motorsports,” Marks said. know that our brand is positioned to grow well beyond our past success. “There are few in the industry who have been as successful as Chris Lencheski The assistance and expertise FRMS can provide us will be essential to make during a career. His personal leadership, combined with the resources and that next step.” opportunities that Comcast-Spectatcor can provide, make this a very excit“The success of SSM on the track is crystal-clear: multiple Indy Lights ing opportunity.” Championships, 46 victories, starting pole at the biggest global event in Marks comes to Front Row with over 20 years of experience in the Motorsports – the Indy 500. Sam and his team by every measure are growing Consumer Package Goods industry having worked for Blue Chip compaand have delivered to their corporate sponsor/partners. We are delighted nies Procter & Gamble, ConAgra Foods and MARS Chocolate as both a to welcome them to the Front Row Marketing and Front Row Analytics marketer and sales executive. He entered the world of sports marketing with company and are looking forward to helping expose them to an even wider NASCAR’s Tide Racing in the early 90’s and the creation of a PGA Tour Official circle of brand partners going forward,” said Chris Lencheski, President of Partner position for the ThermaCare® brand in 2001. In 2005, he joined Front Row Marketing Services. the MARS Chocolate organization, serving as Vice President of Sales in both Schmidt’s Firestone Indy Lights Series program has been one of the most Grocery (’05-’08) and Convenience Store Channels (’08-’10) during his successful in the series’ recent history, winning the 2004 championship tenure. Sports Marketing continued to be a hallmark of his personal with Thiago Medeiros, the 2006 title with Jay Howard, the 2007 title with success with the creation of a best-in-class national retailer engagement for Alex Lloyd, the 2010 title with J. K. Vernay, and repeating in 2011 with Josef the M&M’s Racing program within NASCAR in 2006; and the development Newgarden. For 2012, SSM begins a new era in INDYCAR competing full of a very unique in-stadium partnership with the Cincinnati Reds, M&M’s time with Simon Pagenaud. brand, and The Kroger Company in 2008. As principal owner at TopSpeed Management, he worked on partnerships with Kyle Busch in NASCAR; Front Row’s footprint in the racing industry includes previously completed consulting and selling on the title sponsorship of NASCAR’s 5-hour ENERGY® IndyCar drivers Paul Tracy, Arie Luyendyk Jr., Sarah Fisher, Alex Lloyd, and Townsend Bell. In addition, TopSpeed was credited with the 500 at the Pocono Raceway (Long Pond, Pennsylvania); sponsorship analysis development of a sponsorship aligning Graham Rahal with the Quick Trim® Diet of Pocono Raceway, Dover International Speedway, Nashville SuperspeedSupplements brand at the 2010 Indianapolis 500.  way, Memphis International Raceway, and Talladega Superspeedway; and sales at the New Jersey Motorsports Park (Millville, New Jersey). 

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“HOW YOU DOIN’?” Mr. Mike Fryling Assistant General Manager Ted Constant Convocation Center Norfolk, VA Dear Mr. Fryling,

member of New Bethel Cathedral My name is Curtis L. Tunstall, and I am a My church family decided this where I serve as the church Administrator. see the Harlem Globetrotters. to try minis our of year to take the children

, 42 children and 34 adults signed up. After posting a sign up sheet for one week e of this project and we received this Considering the secretary and I were in charg was going to be very important. right it izing organ kind of response, we knew

, I met Ashley Vellines, Groups and Upon trying to organize this church outing , over the phone. Mr. Fryling I want you Premium Services Manager at your venue customer first” model extremely well. “think the ented to know that Ashley repres month, and she was I called her at least twice a week in the last d her she returned my misse I When nt. pleasa ely extrem s alway s responded. calls, and when I sent her emails she alway

p John Labatt Centre, London, ON, event staff celebrates 8th anniversary “How You Doin’?’” birthday party for event staff with “How You Doin’?” cake. Michael Ray Richardson, coach of London Lightning basketball team, helped present HYD Employee of the Month Award during party. t At cake baking event at Liacouras Center in Philadelphia are (from left) Fran Rodowicz, Liacouras Center General Manager; Margaret Mixon, Baker Extraordinaire; Bill Enkhbayer, Graduate Extern Event Manager; and Randall Uritsky, Event Manager.

mailed back due to an issue at the We had an incident where our tickets were sent us all the concession food prices post office, and she sent us new ones. She question every with a pleasant response. red answe she and ls, including group specia New Bethel Cathedral Church family, On behalf of Dr. Melvin L. Austin and the a star working under your leadership. we want you to know that you indeed have Elder Curtis L. Tunstall, Sr.

u Brett Sours (left), Staff Supervisor at UCF Arena, Orlando, FL, and Operations Supervisor Anderson Brun (right) pose for photo while celebrating HYD’s 8th Birthday following Miranda Lambert concert.

Roanoke Civic Center Robyn Schon, General Manager 710 Williamson Rd. Roanoke, VA 24016 Dear Robyn,

t Staff at Ryan Center takes moment prior to University of Rhode Island Men’s Basketball game vs. St. Joseph’s University (February 15) for photo as part of the 6th Annual Pink Out Rams for the Cure. Ryan Center and URI Athletics have helped generate over $55,000 in proceeds for past six seasons to benefit Gloria Gemma Breast Cancer Resource Foundation to help find cure for breast cancer.

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wish Valley Youth Hockey Association As the year draws to a close, we at ort supp g stron your for staff your and to express our sincere gratitude to you of our organization. sions tion, and resources on countless occa You have all given extra time, atten oke Roan ter grea the in ey hock h yout to assist us in successfully growing ram Prog Play To n Lear our g datin Valley. A few examples are accommo and delaying ice removal for an event players at the start of the season by favorably when and kly quic g ndin respo , time allowing them extra practice r room space and monitoring, offering we expressed additional needs for locke A, generate sponsorship funds for VYH dasher ad space around the ice to t in the coliseum, among spor the ote prom to e spac case ay allowing us to displ many other gestures. inly ous commitment to our goals is certa Your unwavering support and obvi th in the past year. On grow ed rienc expe ram prog our one of the reasons s our the VYHA Board of Directors offer behalf of our players and families, seasons the in you with ing work to ard wholehearted thanks. We look forw and ess bringing quality entertainment to come and wish you continued succ n. activities to the regio Best wishes for a happy holiday, Terri Skelton Board Member Valley Youth Hockey Association,

Dear Robyn, y Youth r from Terri Skelton of the Valle I was recently copied on a lette ived rece ice serv sed the outstanding Hockey Association who prai ism onal essi prof staff. I applaud your from you and the Civic Center to d goo is It ice. rating first-rate serv and commend you for demonst for you k Than . rts of Civic Center staff hear about the exemplary effo of Roanoke. Yeah…score!! City the for the fine work you do Sincerely, Christopher Morrill, City Manager

Dear Kovalchick Convention & Athletic Complex: It has been an absolute pleasure partnering with Global Spectrum at the Kovalchick Convention and Athletic Complex in Indiana, PA. David Potamianos, Director of Sales, and Amy White, Director of Marketing, bring the perfect combination of experience, knowledge, professionalism, and welcoming personal service that make our projects hassle-free and rewarding. We look forward to continuing our relationship for many years and building our business with Global Spectrum, KCAC, and IUP to widen our market and form lasting relationships with many new clients. You can never have too many friends - thanks to the great team you are! Marcia O’Rear President, StelTek Graphics, Inc

Debbie McQuillen, Director Pennsylvania State Cheerleading Cham pionships 949 Julia Drive Johnstown, PA 1590 5 To Whom It May Co ncern: On November 19th, 2011, I had the dis tinct pleasure of ho Pennsylvania State lding the Cheerleading Cham pionships at the Ko Complex on the cam valchick pus of the Indiana University of Penn sylvania. I would be remiss if I didn’t take the opportunity to comp the staff and mana liment gement of the area for the extraordina level of service tha ry t was provided to ou r organization. General Manager Jim Grafstrom was mo re than a pleasure business. Any quest with which to do ions that I might ha ve - and there were promptly. His mix many - were answ of professionalism ered an d humor was much ap day of the event, his preciated. On the staff was incredibl e. They were court always ready to go eous, efficient, and above and beyond what I had experie nced at other venu es. Our entire experie nce, from start to fin ish , was more than po thank them enough sitive. I cannot for making a long stressful day more than pleasurable. Global Spectrum is to be congratulated on staffing this beau such exceptional pe tiful venue with ople. It is my hope to continue our bu and management of siness with staff the Kovalchick Co mplex for many ye ars to come. Sincerely, Debbie McQuillen Director Pennsylvania State Cheerleading Cham pionships

PEOPLE AND PLACES At the Mullins Center on the campus of the UMass Amherst, Megan Mercadante was promoted to Event Manager from Box Office Manager; Will Grogan has joined as Box Office Manager; and Sarah Dench has joined as Administrative Assistant… Mary Hagopian joins the Miami Beach Convention Center, Miami Beach, FL, as Guest Services Manager… Megan Vincent, formally of the Ted Constant Center, Norfolk, VA, has joined the staff at the Augusta Entertainment Complex, Augusta, GA, as Marketing Coordinator… Craig Gulick, formally of the Ted Constant Center, has joined the staff at the USC Aiken (SC) Convocation Center as Director of Operations and Events… At the Budweiser Events Center at the Ranch in Loveland, CO, Kameron Lantzy has been

promoted to Group Sales Manager and Megan McClure has been promoted to Corporate Sales and Premium Seating Manager… Tiffany Sun has been promoted to Marketing Manager at the Ted Constant Convocation Center at Old Dominion University in Norfolk, VA… Vince LaPapa has joined the Palm Beach County Convention Center, West Palm Beach, FL, as Director of Food and Beverage… Jeff Fickas has been promoted to Operations Coordinator at Livestrong Sporting Park in Kansas City, KS… At the Encana Centre, Dawson Creek, BC, Corey Margolis has joined as Event Manager and Martina Morgan and Sherry Reynard have joined as Marketing Assistants. 

Corey Margolis

Martina Morgan

Sherry Reynard

This issue of the Globe, as well as the latest news updates and happenings, are available at Global-Spectrum.com.

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FACILITY NEWS Colonial Life Arena Renames Ticketing With Special Event The Colonial Life Arena in Columbia, SC, and Lexington Medical Center kicked off their new venue box office and ticketing partnership with an event entitled Operation LMCtix (January 12). Six Lexington Medical Center employees were selected through an internal promotion to compete against one another for two tickets to all remaining 2012 events at Colonial Life Arena. “We’re truly excited to rebrand our ticketing system with an amazing partner in Lexington Medical Center,” said Lexie Boone, Global Spectrum’s General Manager of the Colonial Life Arena. “Lexington Medical Center presents us with tremendous opportunities to generate new customers and sell more tickets to arena events.” Kelli Bennett was the winner of the contest. 

Univ. Of Phoenix Stadium Hosts U.S. Soccer Teams After playing host to a highly successful U.S. Women’s National Team game in late November, the University of Phoenix Stadium in Glendale, AZ, once again hosted a National Team game when the Men’s squad defeated Venezuela in dramatic fashion with a goal late in stoppage time. The game (January 21) marked the second Team USA soccer match in a seven-week period at the facility, and saw the teams remain undefeated on the stadium’s natural-grass pitch with a collective 2-0-1 record. “Based on the success of the women’s game in November, our dialogue continued with U.S. Soccer about hosting a men’s game to correspond with training sessions in the Phoenix area, and it just made sense for the parties. I like to think we are able to provide U.S. Soccer with a fair amount of operational efficiencies, and marketing support, to make their events successful,” said Peter C. Sullivan, Global Spectrum’s General Manager/Regional Vice President. “From a training perspective, our market is ideal given our weather and facilities. I know our tourism community was very happy that both national teams trained in the valley and the 22,403 on hand for the Men’s game witnessed another thrilling U.S. win here in the desert.” As part of the workout regimen established under new head coach Jurgen Klinsmann, the U.S. Men’s National team spent the better part of two weeks training in metro Phoenix area and combined with Venezuela to account for more than 580 hotel room nights while in town. As preparations continue for the 2014 FIFA World Cup in Brazil, the Global Spectrum staff is working with U.S. Soccer to determine if University of Phoenix Stadium could play host to a Men’s qualifying match in the fall of 2012. 

ENVIRONMENTAL NEWS MiaGreen Successful At Miami Beach Convention Center MiaGreen, which most recently hosted its 4th annual conference at the Miami Beach Convention Center, is an expo and conference center that showcases renewable and sustainable markets for the Americas’. In January, MiaGreen featured attendees from 39 countries and boasted increases across the board in attendance to 3,656 (9.3%), exhibitors to 128 (21.9%) and net square feet of exhibit space to 16,500 (9.3%). “This is a great annual event for the city of Miami Beach and South Florida,” said Bob Balsam, General Manager of the MBCC.

“MiaGreen aligns perfectly with Global Spectrum’s environmental program, STEP UP, and Miami Beach’s commitment to greening our community. It has been exciting to witness this show grow yet again in 2012 and we look forward to hosting them for years to come.” As opportunities in this industry expand in 2013, the show will look to feature new areas of greening, such as machinery and equipment used in solar and sustainable management, while continuing to showcase companies, products, and seminars for architects, engineers, designers, builders, contractors, installers, manufacturers, suppliers, exporters, importers, investors, and entrepreneurs. 

Green Speed Bumps Generate Energy At Roanoke Center The Roanoke Civic Center in Roanoke, VA, was the site of a unique demonstration for a new invention that uses speed bumps to create energy. New Energy Technologies, Inc., and the City of Roanoke introduced an innovative method to be green. By utilizing cars and portable speed bumps, a system called MotionPower™Express collects kinetic energy from vehicles through speed bumps so that the power can be transferred to other electrical devices. For the demonstration in the Roanoke Civic Center’s parking lot, about 600 cars passed over the speed bumps. The energy collected that day was said to keep an average American’s home running with electricity for an entire day.

p MotionPower™-Express speed bump collects kinetic energy from car as it exits Roanoke Civic Center’s parking lot in first demonstration of device. Bump collected enough energy to power American home for a day.

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As with regular speed bumps, MotionPower slows down a vehicle but also captures the car’s energy through the braking tires, which creates natural, green electricity. There is hope that this invention can eventually help power streetlamps, buildings, and other electrically dependent technologies. Roanoke is continuing its initiative to make and keep the city green. 

FAMILY OF FACILITIES

The Global Scrapbook

Comedian Jerry Seinfeld (third from right) is honored for his sold-out performance (January 19) at Bell Auditorium in Augusta, GA, backstage by Global Spectrum’s Monty Jones, Jr., General Manager, Augusta Entertainment Complex; Kevin Dochtermann, President of JS Touring LLC; Global Spectrum’s Jen McArdle, Complex Event Manager; Katie Wells, Director of Marketing; and Mike Cecchini, Group Sales Manager. Seinfeld’s performance marked 25 sell-outs since Global Spectrum took over management of Augusta Entertainment Complex.

Global Spectrum’s (from left) David Cox, Melanie Henkes, and Curt Derrick present Drake with University of South Carolina personalized football jersey during his performance at Colonial Life Arena in Columbia, SC (February 21).

Arenas Abbotsford Entertainment & Sports Centre – Abbotsford, BC, Canada Aiken Convocation Center, University of South Carolina – Aiken, SC Bangor Arena – Bangor, ME BankUnited Center, University of Miami – Coral Gables, FL Bicentennial Center – Salina, KS Budweiser Events Center at the Ranch – Loveland, CO Central Pavilion Arena – Robstown, TX Chaifetz Arena, Saint Louis University – St. Louis, MO Colonial Life Arena, University of South Carolina Columbia, SC Comcast Arena at Everett – Everett, WA Constant Convocation Center, Old Dominion University – Norfolk, VA Curry County Events Center – Clovis, NM EnCana Events Centre – Dawson Creek, BC, Canada Enid Events Center – Enid, OK Galen Center, University of Southern California – Los Angeles, CA General Motors Centre – Oshawa, ON, Canada Glens Falls Civic Center – Glens Falls, NY James Brown Arena – Augusta, GA James L. Knight International Center – Miami, FL John Labatt Centre – London, ON, Canada Kovalchick Convention & Athletic Complex, Indiana Univ. of PA – Indiana, PA Liacouras Center, Temple University – Philadelphia, PA MassMutual Center – Springfield, MA Mattamy Athletic Centre, Ryerson University – Toronto, ON, Canada Mullins Center, University of Massachusetts – Amherst, MA Penticton Memorial Arena – Penticton, BC, Canada Roanoke Civic Center Coliseum – Roanoke, VA Ryan Center, University of Rhode Island – Kingston, RI Santa Ana Star Center – Rio Rancho, NM Sears Centre Arena – Hoffman Estates, IL Singapore Sports Hub MPIA – Singapore South Okanagan Events Centre – Penticton, BC, Canada Sun Dome Arena, University of South Florida – Tampa, FL Sun National Bank Center – Trenton, NJ Tsongas Center at UMass Lowell, Univ. of Massachusetts Lowell – Lowell, MA UCF Arena, University of Central Florida – Orlando, FL Wells Fargo Arena – Des Moines, IA Wells Fargo Center – Philadelphia, PA WFCU Centre – Windsor, ON, Canada Wolstein Center, Cleveland State University – Cleveland, OH

Convention & Exposition Centers

George Strait (second from right) with (from left) Louis Messina of The Messina Group; Holly Kjeldgaard, Assistant General Manager; and Chris Connolly, General Manager prior to concert (February 24) at Wells Fargo Arena, Des Moines, IA.

Bangor Convention Center – Bangor, ME Century Center – South Bend, IN Cherokee Strip Conference Center – Enid, OK Clovis Civic Center – Clovis, NM Conference Center Niagara Falls – Niagara Falls, NY Community Choice Credit Union Convention Center at the Veteran’s Memorial – Des Moines, IA Duke Energy Convention Center – Cincinnati, OH Durham Convention Center – Durham, NC Edward D. Hansen Conference Center – Everett, WA Enid Events Center – Enid, OK First National Bank Exhibition Building – Loveland, CO Gerald H. Gordon Conference Pavilion, Cleveland State University – Cleveland, OH Greater Richmond Convention Center – Richmond, VA Heritage Hall – Salina, KS Hy-Vee Hall – Des Moines, IA

Convention & Exposition Centers (continued) Kovalchick Convention & Athletic Complex, Indiana Univ. of PA – Indiana, PA Las Cruces Convention Cente – Las Cruces, NM MassMutual Center – Springfield, MA Miami Convention Center – Miami Beach, FL Miami Beach Convention Center – Miami Beach, FL North West Georgia Trade and Convention Center – Dalton, GA Ortiz International Center – Corpus Christi, TX Overland Park Convention Center – Overland Park, KS Owensboro Convention Center – Owensboro, KY Palm Beach County Convention Center – West Palm Beach, FL Penticton Trade & Convention Centre – Penticton, BC, Canada Pueblo Convention Center – Pueblo, CO Richard M. Borchard Exhibition Complex – Robstown, TX Roanoke Special Events Center – Roanoke, VA Sioux Falls Convention Center – Sioux Falls, SD St. Charles Convention Center – St. Charles, MO University of Phoenix Stadium Exhibit Hall – Glendale, AZ Utah Valley Convention Center – Provo, UT

Stadiums Abu Dhabi International Tennis Complex – Abu Dhabi, UAE AutoZone Park – Memphis, TN Citizens Bank Park – Philadelphia, PA Fargodome – Fargo, ND Liberty Bowl Memorial Stadium – Memphis, TN Livestrong Sporting Park – Kansas City, MO Foreman Field, Old Dominion University – Norfolk, VA PPL Park – Chester, PA Singapore New National Stadium – Singapore Singapore Indoor Stadium – Singapore University of Phoenix Stadium – Glendale, AZ William-Brice Stadium, University of South Carolina** – Columbia, SC Zayed Sports City Stadium – Abu Dhabi, UAE ** Non-football events

Ice Facilities Abu Dhabi Ice Rink – Abu Dhabi, UAE Bradford R. Boss Arena, University of Rhode Island – Kingston, RI Comcast Community Ice Rink – Everett, WA General Motors Centre Community Ice Rink – Oshawa, ON, Canada Mullins Ice Rink, University of Massachusetts – Amherst, MA OHS Training Centre – Penticton, BC, Canada

Performing Art Centers/Theaters Colony Theatre – Miami Beach, FL Memorial Hall – Pueblo, CO Roanoke Performing Arts Theatre – Roanoke, VA Sandler Center for the Performing Arts – Virginia Beach, VA The Venue at UCF, University of Central Florida – Orlando, FL William B. Bell Auditorium – Augusta, GA

Specialized Venues Curry County Fairgrounds – Clovis, NM Memphis Fairgrounds Complex – Memphis, TN Mountain Winery (Amphitheatre) – Saratoga, CA Old Falls Street at the Conference Center Niagara Falls – Niagara Falls, NY Richard M. Borchard Fairgrounds – Robstown, TX Singapore Sports Hub – Singapore XFINITY Live! Philadelphia – Philadelphia, PA Zayed Sports City Complex – Abu Dhabi, UAE

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A Look Inside the World of Global Spectrum

Industry Perspectives

• “Front Row Marketing Services Identifies Corporate Ties That Bind And Produce Results For Clients” by C hris Lencheski

FACILITY NEWS Elton John’s Sold-Out Georgia Performance Senior Management: Chairman, Peter A. Luukko COO, John Page Sr. VP, Business Development, Frank E. Russo, Jr. Sr. VP, Convention Centers, Thomas Mobley VP, Finance,Kenneth Wajda VP, Business Development & Client Relations: Dean Dennis, Todd Glickman Regional VP: Dave Anderson, Shura Garnett, Doug Higgons, Matt Hollander, Rick Hontz, Tim Murphy, Brian Ohl, Mike Scanlon, Barry Strafacci, Peter Sullivan

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Office of the Chair: Chairman, Ed Snider Vice Chairman, Fred Shabel President/COO, Peter A. Luukko Exec. VP/Gen. Counsel, Phil Weinberg Exec. VP/CFO, Russ Chandler Office of the Chair, Emeritus, Sandy Lipstein ------------------------Comcast-Spectacor Senior VP, Business Development, Michel Sauers p Elton John’s sold-out performance (March 6) at James Brown Arena, Augusta, GA, set venue records for gross sales and attendance. Making presentation are (from left) Doug Higgons, Global Spectrum Regional Vice President; Monty Jones, Jr., General Manager, Augusta Entertainment Complex; Katie Wells, Director of Marketing; and Emily Dunaway, Marketing Manager.