EVERY YEAR AROUND THIS TIME, I feel like a kid waiting for Christmas morning, because it’s awards season! No, not the Golden Globes, or the People’s Choice. Not even the Oscars. It’s the Vertex Design Awards, and yes, I’m a Private Brands design nerd!
MARTY DIFRISCO CREATIVE ACCOUNT DIRECTOR MARKETING BY DESIGN (MBD)
I’ve been involved in Private Brands design for more than 20 years, and it’s at this time of year that I get to see designs from all over the world. I’m always so impressed with how design teams create such great, unique packaging with such varying styles. In a recent conversation with Maria Dubuc, principal at Marketing By Design and long-time Vertex judge, I asked her what it’s like being a judge with so many stellar designs to choose from. “I love getting to help choose the award winners. It’s such an honor. I approach it like I’m in a museum, where I often get emotional at the sight of a work of art! I stare at each submission and marvel at how the artist got there. What was the strategy, what motivated them, what kind of challenges did they face. More times than not, I am amazed at the results.”
88
GLOBAL RETAIL BRANDS / MAY 2021
