…What makes you think enough retailers have. I’ve been in this business longer than I care to remember. And I am astounded how many companies I see as exhibitors that I’ve NEVER heard of before and don’t remember since. And part of my job is to discover new suppliers to introduce them to retailers. Some of you don’t make my job very easy.
Are you afraid of more business?
Seriously, the most successful companies in the world spend a decent amount of money making sure they stay seen and remain relevant. They fight for market share with a vengeance. Perhaps that’s a tool some of you don’t think you need. But I beg to differ. Exhibiting at a handful of shows during the year and then waiting for results was perhaps an effective approach when this industry began to take off in 1979. But that was generations ago. Since then, some companies have grown to be giants while others haven’t grown in years.
Are you suggesting you can’t afford it?
You’ve seen our rates. If you can’t afford a program at these numbers I suggest you reevaluate your entire business model. It’s a modest cost of doing business, and more effective than those made-up dinners your salespeople submit as “client entertainment”.
Is this self-serving?
You bet your bananas it is. I want to sell more ad pages, but I want to do so by helping you sell more of whatever it is you sell. But if you are relying on word or mouth, or email, or sales calls or just show exhibiting…good luck and see you in whatever next industry you find yourself in.
Do you want to reach retailers when they need you?
Problem is, you don’t know when that is and neither do I. That’s why we use frequency, because as we all know, it’s a numbers game. More is more, don’t let anyone tell you otherwise.
Have you noticed who our clients are?
We’re grateful to the clients we have and are proud to promote their industry-leading efforts. We thank them for making this, our 50th Issue, possibe.
We’d love to welcome you to the community and would love the chance to discuss this in person.
Every generation has its own unique character, but they share one thing, they love private label. Surveys consistently show that, on average, consumers of all ages buy store brands in the same quantity and with the same frequency.
That’s why thousands of experienced, best in class suppliers will be at PLMA’s 2024 Private Label Trade Show offering innovative, high quality food and non-food products with multi-generational appeal.
Whether its sustainable packaging for Gen Zers or functional beverages for Boomers, food products with an ethnic or international flair for growing Millennial and Gen X families or health and wellness selections for various life stages, there will be products for buyers in every category, format and channel.
For more information visit plma.com or email visitors@plma.com to register for the Show.
Jacco van Laar BRAND AMBASSADOR jacco@globalretailmag.com
Melissa Subatch CREATIVE DIRECTOR info@melissasubatchdesign.com
Andrew Quinn DIGITAL DIRECTOR andrew.quinniii@gmail.com
Luisa Colombo EUROPEAN DIRECTOR luisa@globalretailmag.com
Ana Maria Jimenez Aguilar BUSINESS DEVELOPMENT ana@globalretailmag.com
Sabine Geissler GREENTASTE.IT Italian Business Development s.geissler@greentaste.it
CONTRIBUTORS
Perry Seelert Emerge perry@emergefromthepack.com
Christopher Durham Velocity Institure cdurham@retailbrandsinstitute.org
Maria Dubuc Marketing By Design mdubuc@mbdesign.com
Hans Kraak Kraak Media kraakmedia@gmail.com
Elena Sullivan sullivan.elena@gmail.com
Tom Prendergast PLMA tprendergast@plma.com
Kevin Ryan, MS, PhD CEO, Malachite Strategy and Research kevin@malachite-strategy.com
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Everything we do is a root in the rich soil that takes strong relationships, knowledge, and timing to do it right. And it all starts with a single seed.
Seneca’s high quality produce is sourced from over 1,400 American farms—family farmers we have done business with for many years, and in some cases generations. Our motto of Farm Fresh Goodness Made Great echoes throughout our fundamental beliefs, which have been key to our success since 1949.
Next year, Seneca Foods will be celebrating 75 years in business. We have spent these years working hard to become one of the most highly integrated fruit and vegetable processing companies in the US. We manage many—and in some cases all—aspects of production, to provide families with a wide range of nutritious fruit and vegetable products that are safe, satisfying and sustainable.
We do it together, the same way we have for over seven decades. Because our roots run deep.
US IN BOOTH #F200
Seneca, we're still doing things the way we always have - the right way. Think globally, grow locally.
DEVON BAKER
Devon has 7+ years in the design and advertising industry, focusing her last 3+ years on food and beverage package design. As an account manager at MBD, she enjoys working on a variety of clients, with very different brand needs and helping them to communicate their brand’s personality and values through package design. She is always looking for ways to connect deeper with her clients, to foster relationships of trust, ambition, and enthusiasm.
MARIA DUBUC
President of MBD, is a creative and workflow expert in the retail landscape, Maria’s 30-year career translates branding experiences into eye-catching design that is unique and distinct for each client. he has created new private brands and redesigned/repositioned existing brands with leading retailers, while also implementing workflow management systems specifically tailored to the clients’ needs. Current clients include The Home Depot, Smart & Final, PetSmart, 7-Eleven, PriceSmart, BJ’s Wholesale Club, Sprouts Farmers Market, WinCo Foods, Natural Grocers and more.
CHRISTOPHER DURHAM
President of the Velocity Institute
Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
EUGENE GERDEN
is a freelance writer who writes on a wide range of international topics, from commerce to chemistry and from wine to aviation. He has contributed to many publications, including Decanter, International Aviation News, Chemistry World and The Journal of Commerce. For Decanter, he has covered several stories on wine markets and production in Russia, Georgia and Bulgaria. gerden.eug@gmail.com
HANS KRAAK
Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.
KATIE LOCKE
If you’ve ever met Katie, you’ve seen or heard her excitement for building or rebuilding brands. Her passions also include just about every facet of food and eating experiences. For the past 9 years, Katie has worked in Sales & Marketing for Marketing by Design (MBD), a branding and packaging design agency specializing in high volume retailer programs.
PERRY SEELERT
A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.
PJ STAFFORD
Senior Vice President Sales –Cold Chain at Phononic. A highly seasoned executive with years of experience in the grocery industry, PJ leads the team strategically engaging leading grocers to unleash the full potential of Phononic’s innovative solid-state cooling solution in the rapidly expanding e-Grocery category. Stafford earned his Master’s in Business Administration from Harvard Business School and a Bachelor of Science degree in business administration from Georgetown University.
OCTOBER
SIAL Paris, France
19 - 23 OCTOBER www.sialparis.com
VELOCITY SUSTAINABILITY CONFERENCE
Phoenix, AZ
22 - 23 OCTOBER www.velocityinstitute.org
DECEMBER
COSMOPROF INDIA
Mumbai, India 5 – 7 DECEMBER www.cosmoprofindia.com
JANUARY 2025
MARCA BOLOGNA
Bologna, Italy 14 – 16 JANUARY www.marca.bolognafiere.it/en
PLMA’S PRIVATE LABEL SUMMIT
Milan, Italy
29 - 30 OCTOBER www.plmainternational.com
NOVEMBER
COSMOPROF ASIA
Hong Kong, China
12 – 15 NOVEMBER www.cosmoprof-asia.com
PLMA’S US TRADE SHOW
Chicago 17 - 19 NOVEMBER www.plma.com
FEBRUARY 2025
ISM COLOGNE
Cologne, Germany 2 – 5 FEBRUARY www.ism-cologne.com
BIOFACH
Nuremberg, Germany 11 – 14 FEBRUARY www.biofach.de/en
When planning your 2025 trade show calendar, make sure to include PLMA’s World of Private Label International Trade Show, scheduled for 20-21 May in Amsterdam.
More than 3.000 manufacturers from 70+ countries will show their newest and best private label offer to retailers, wholesalers and other buyers. Products on display include fresh, frozen, refrigerated and shelf stable food, as well as health & beauty, household, housewares, leisure & DIY, pet products, ingredients and packaging.
In total, well over 30.000 trade professionals from 120+ countries will get together in Amsterdam to start or strengthen partnerships, identify opportunities for innovation and plan for growth in the years ahead. The show is a not-to-be-missed event for anyone involved in private label.
20-21 MAY 2O25
European Retailers and Manufacturers Talk About the Future
PLMA’s new survey of 1,000 retailers and manufacturers collected insights on growth prospects for private label across Europe
European private label manufacturers and retailers can expect to be very busy over the next few years, judging by preliminary findings of a new multinational survey of more than 1,000 industry executives. Conducted by PLMA the survey found that a majority of respondents see advancement for both private label and their own companies.
PLMA’s 2024 study, “European Retailers & Manufacturers Talk About the Future: What will the private label landscape look like over the next five years?,” consisted of about 30 multipart questions. The comprehensive online survey was made available in English, French, German, Italian and Spanish. It was fielded for PLMA International by Surveylab in June-August.
European Retailers & Manufacturers Talk About the Future:
What will the private label landscape look like over the next five years?
The survey gathered insights from European retailers and private label manufacturers on critical issues including the relationship between manufacturers and retailers; product innovation and development; the influence of today’s environmental and societal requirements on the supply chain, and factors contributing to the prospects for the growth of private label throughout Europe.
PLMA commissioned the study to gain insights to enhance the experience at the annual World of Private Label Trade Show. The May 2024 Show,
its largest ever, and adjacent programmes, expanded opportunities across the European private label industry.
PLMA’s Project Director Judith Kolenburg will present a summary of the report at the Private Label Summit in Milan on 29-30 October. Following her presentation, a panel of industry leaders, moderated by Edgar Elzerman, will analyse and assess its findings. A full report will be made available to PLMA members and retailers in November.
www.plmainternational.com
PLMA’S 2024 EUROPEAN PRIVATE LABEL INDUSTRY SURVEY
Shared optimism extends to private label growth
Overwhelmingly, industry has very positive outlook
But manufacturers & retailers cite operational issues
2024 US Store Brand Sales and Shares Showing Steady Growth
As PLMA’s 2024 US Private Label Trade Show approaches, business is looking good across the board for store brands.
The numbers speak for themselves. During the first eight months of 2024, US store brand dollar sales grew 2.6%, outpacing national brands, which were up 1%. In unit sales, store brands also outperformed their counterparts, increasing 2.3% while national brands declined 0.8%. For the period ending August 11, store brands reached all-time highs in both dollar (20.3%) and unit (22.8%) shares.
Store brands are continuing the momentum of 2023, when dollar sales rose 4.7% and unit sales were nominally even. US retailing’s hottest sector, store brands’ annual sales have risen 41% in five years. PLMA is projecting that store brand sales for 2024 will surpass $262 billion, which would be a record.
“As we prepare to convene in Chicago, we are gratified that the American consumer continues to vote in great number for store brands at checkout,” said Peggy Davies, PLMA president. “Kudos goes to the retailers and suppliers who maintain the flow of high quality and innovative food and non-food store brand products to the nation’s store shelves and online channels.”
In the ten departments Circana tracks for PLMA, during the 52 weeks ending August 11, store brand dollar sales rose in all of the sections and store brand unit sales increased in all but Health. The largest dollar sales gains were in Beauty, up 6.6%; General Food, plus 5.8%; Beverages and Pet Care, both
ahead 3.8%, and Frozen up 2.5%. In total store brand sales for the 52 weeks, Refrigerated was the largest department with $54.8 billion, followed by General Food ($51.1 billion), General Merchandise ($25.1 billion), and Frozen ($21.3 billion).
The leading departments for store brand unit gains were Pet Care, which rose 4.5%, followed by Home Care, up 3%, General Food, plus 2.9%, Beauty, up 2.7%, Refrigerated, up 2.6%, Frozen, plus 2.1% and Beverages ahead by 1.8%. The best sections for store brand unit sales for the period were General Food (19.6 billion), Refrigerated (14.8), General Merchandise (4.9 billion), and Frozen (4.6 billion).
NOTABLE
More Than 50 Country Pavilions Expected in Chicago
On the strength of a 90% renewal of last year’s participants and five new groups added to the fold, PLMA’s array of country and regional pavilions at the 2024 U.S. Private Label Trade Show is expected to top more than 50, a record number, presenting retailers and visitors with thousands of authentic international food and non-food products.
“Based on our renewal rate, it’s clear our Show in the U.S. continues to bring valuable business opportunities to our international exhibitors,” said PLMA Corporate Vice President, Anthony Aloia. “We’re confident our newest country and regional pavilions Morocco, Poland, Vietnam, Portugal and Costa Rica will capitalize on the opportunities the Show presents and create lasting business relationships here in the U.S.”
With more than 50 pavilions from North & South America, Europe, and Asia and hundreds of international suppliers spread through-out the Show floor, more than 800 exhibitors are from outside the United States. The number of booths from international exhibitors in the non-food hall, is up 25% this year, making this one of the fastest growing segments of the Show, said Aloia.
PLMA is expecting to top 3,000 booths this year and much can be attributed to the attractiveness of the U.S. market for exporters. Pavilions continuing to grow year over year include Canada, Italy, Spain, Greece, South Korea, and Turkey. Returning Pavilions also Australia, Belgium, France, Denmark, and the U.K. Renewing from South America are Chile, Colombia, Brazil, Peru, Guatemala, and others from Lithuania, Georgia, Serbia and Ukraine as well as many regional pavilions from China. “Recent private label sales in Europe reached more than 354 Billion Euros and market share logged in above 30% in 17 countries,” said Aloia. “We fully expect this trend to materialize in the U.S. and believe, for many companies, our Show is an entry point into the U.S. private label market.”
Aloia said PLMA is also beginning to see more private label activity in the Middle East and Northern Africa and other parts of Africa and expects to see an increase of manufacturers at the PLMA Show from Tunisia, Egypt, Saudi Arabia, Dubai in the United Arab Emirates, as well as more exhibitors from Eastern Europe.
Here are some of the participating country and regional pavilions:
Australia, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, Denmark, France, Georgia, Greece, Guatemala, Italy, Lithuania, Morocco, Peru, Poland, Portugal, Republic of Serbia, South Korea, Spain, Thailand, Turkey, Ukraine, United Kingdom, Vietnam
Aloia said PLMA supports and fosters these relationships with international suppliers by assisting with VISA requests from company personnel to enter the United States for the Show; and PLMA sponsored an online webinar program titled “Navigating the U.S. Private Label Marketplace,” to educate international suppliers on how to do business with customers in the U.S. Among the product trends at the Show, Aloia said visitors can expect a strong number of exhibitors in the baby diapers and wipes category and this extends into feminine hygiene and adult incontinence products too. This was a category where it was difficult to find quality suppliers participating in trade shows, he said. However, the PLMA Show has now replenished the show floor with many companies in this space.
In the Home & Health Hall, personal beauty products are on the rise at PLMA. Buyers will be able to source facial and eye creams and serums, skincare patches and toners, razors and men’s grooming to haircare and body washes and beauty accessories to electric toothbrushes.
Switching over to the Food & Beverage Halls, Aloia said some of the growing trends are in the ready-to-go or quick, convenience food and snacks with healthy attributes. This year there will be a broad selection of wine & spirits exhibitors featuring wines from Australia, France, Italy, South Africa, Argentina, Chile, as well as Eastern Europe, said Aloia. Tequila from Mexico, Japanese gin, Caribbean rum and many other liquors, as well as non-alcoholic spirits and cocktails and beer from the U.K., Denmark, Germany, and Lithuania will be on display. Sparkling wines, hard seltzer, vodka, and whiskey producers from the United States will also be exhibiting.
www.plma.com
Amsterdam and Chicago Trade Shows Reflect Retail Brands Growth
GRB: Over the past year, the economy has had an impact on consumer buying habits globally. What are you seeing in the U.S. market?
PD:
Private label continues to be the CPG industry’s hottest sector in the U.S. They generate a quarter trillion dollars in annual sales volume and are sold in 97% of all food and nonfood categories. Overall, business has never been better. During the first three quarters of 2024 store brand dollar sales continue to grow and outpace national brands. Looking at long range over a five-year period, private label has grown 41%. We’re fully expecting to continue that trend with private label revenue setting a new record for annual sales by year-end.
In the U.S. consumers continue to look for not only value, but quality and innovation. To meet those consumer preferences, retailers throughout the U.S. are turning to best-in-class suppliers to deliver those great products. It’s those suppliers the retail industry relies on who will be exhibiting at PLMA’s U.S. Show in November.
GRB: You mentioned quality and innovative products. Give some examples.
PD: Like the trends we saw at World of Private Label last May, we’re seeing more sustainable, eco-friendly private label products and packaging in both the food and non-food categories, on-the-go beverages and snacks, food and non-food products tailored for inner and outer wellness. Of note, we’re seeing products with generational appeal such as functional food and beverages or personal hygiene products for Boomers, food products with an ethnic or international flair for growing Millennial and Gen X families as well as personal beauty and wellness selections for all life stages. In fact, in September we held a two-part online program “The Multigenerational Appeal of Store Brands” delving into this private label trend. We’re also seeing opportunities opening within the wine & spirits and beauty categories. At the Show in November, you’ll want to visit the dedicated Wine & Spirits and Beauty & Cosmetics pavilions where many international suppliers will exhibit.
GRB: Tell us more about what we can expect at your Show in Chicago and why this year’s theme is significant.
PD: PLMA's 2024 Private Label Trade Show is designed to "empower retailers" in all channels and formats, including online only sellers. The Show provides convenient, one-stop sourcing for the widest assortment of innovative food and non-food products. PLMA offers visitors and buyers the opportunity to enlarge, diversify and ensure the reliability of their base of private label suppliers.
Declared sold out in mid-August, the Show is 15% larger than last year with a record 1,800 exhibitor companies. Overall, there are 3,000 booths, also a record, spread throughout the North, South and Sky Halls. Among the exhibitors some 60 countries are represented, including hundreds of companies in 50 country and regional pavilions.
They will all experience for themselves the many ways store brands "empower the retail industry," our 2024 Show theme. PLMA provides retailers the venue to scale their business across channels and collaborate with global private label suppliers to build their private label portfolios that will bring great quality and innovative options to all generations of shoppers, from Boomers to Gen Z.
For more information: visit plma.com or email visitors@plma.com.
PLMA Announces 2025 Packaging Conference and Launches International Salute to Excellence Packaging Awards
Packaging plays a key role as an essential element in private label product development and marketing. Differentiating products, building consumer trust, and driving sale are crucial for retailers’ product strategy. Additionally, with the rising awareness of environmental concerns, sustainable packaging is increasingly vital, balancing functionality with eco-friendliness.
In response, PLMA has announced its Packaging Conference, taking place on 30 January in The Hague, The Netherlands. The event will tackle challenges and opportunities across all aspects of packaging, from creative design to structural design, providing valuable insights through a comprehensive programme featuring industry experts, best practices, and interactive sessions.
“Upcoming EU legislation will impact the entire industry,” said PLMA President Peggy Davies. “It’s essential we provide our members and their customers with insight into the current trends that may affect their business.”
As part of the conference, to honour and celebrate excellence in packaging a special ceremony to announce the winners, of its inaugural International Salute to Excellence Packaging Awards, is planned. Awards will be given for Best in Design, Convenience, Sustainability, Performance Excellence and Innovation.
The Growing Importance of Retailer Brands
Koen A.M, De Jong has authored his fifth book on a subject near and dear to him, Private Label. He offers his perspective on the process here below:
“Private label is an increasingly important part of a retailer’s ‘jigsaw’. It is key to offering a compelling and profitable range of goods to their customers. THE POWER OF PRIVATE LABEL delves into every element of the subject, from conception through to delivery – no stone is left unturned in helping the reader fully understand the growing complexities of the private label industry.
Yet this book covers much more than just private label – we explore how supermarkets and discounters operate their businesses, the role that brands play alongside private label, and the key levers used by all retailers to build customer loyalty, the key to running a sustainable and profitable business.
Two chapters are dedicated to discount retailing, providing deep insight into the strategies deployed by the main operators and those used by the supermarkets to fight back against discounter growth. The buyer-supplier relationship is explored in detail, with the ever-changing pressures on both parties leading to changed dynamics in the ‘balance of power’.
Along with a full review of how the manufacturing landscape is shaping up, and extensive insight into how a private label manufacturer can stand out from the crowd, THE POWER OF PRIVATE LABEL is an invaluable tool for all players in the fast-moving consumer goods industry.
Seventeen years ago our first book on private label was published. The readership of this, and the three books which followed, includes professionals working in food and drink manufacturing, retail and supporting industries. Private label market shares across the world continue to grow, and the impact this has on manufacturers (both branded and private label), retailers and the supply industry is significant. It is therefore somewhat surprising that only a few books have been published on this phenomenon that hasnforced many well-known brands on the defensive.
The landscape of food and drink retail has changed dramatically. Notably, the last few years have been nothing short of tumultuous due to the COVID pandemic and worldwide unrest. The cost-of-living crisis that followed, and the success of discount retailers, have fuelled further growth of private label.
THE POWER OF PRIVATE LABEL aims to enhance your understanding of the private label phenomenon and the complexity of this market. We have again tried to collate our knowledge, complemented by an intensive
program of store visits in more than seventeen countries across Europe, to study the latest developments in private label.
A deep understanding of the retailer’s private label strategy, and the private label architectures they have built, will serve as a source of inspiration. It will enable managers to create successful strategies that align with retailer expectations, and support account managers to prepare well for robust account planning and impactful sales presentations.
As in the previous publications, actionable insight is delivered. The writing style is concise and focused to deliver valuable content in an easy and accessible way. THE POWER OF PRIVATE LABEL will enhance your understanding of private label, the wider supermarket industry, the interaction between retailers and manufacturers, and the routes to success.”
Full-color, hardcover, 280 pages, more than 200 photos and charts. Price €125 excluding handling and shipping costs.
Only available via: www-iplc-europe.com
Sourcing
Certified Origins was born in 2006 thanks to the union of two Tuscan cooperatives of farmers and an organization specializing in international sales and distribution to export and provide fresh and authentic Extra Virgin Olive Oil to families everywhere in the world.
Today, we remain cooperative-owned and continually expand our portfolio by directly sourcing from farmers in the Mediterranean region. The confidence and trust built over decades in the industry means we can guarantee the quality of our products and give us access to the scale necessary to work with retail organizations.
Production
Our international distribution and warehousing network and services mean we can deliver anywhere in the globe within 4-8 weeks, and in as short as 2 days in the USA and Canada.
Distribution and Warehousing
Our international distribution and warehousing network and services are interconnected with our production plants, allowing us to offer efficient warehousing services and to deliver anywhere globally within 4-8 weeks and in as short as two days in the USA and Canada.
Research and Traceability
Since 2019, we have invested over $1.2 Million in Research & Development in technology & tracking systems. We deploy the latest technologies and third-party certifications to reduce the risk of information manipulation at the source while monitoring our food supply chain’s quality and safety standards.
We are ISO 22005 certified to guarantee traceability across our supply chain, and we utilize Oracle blockchain technology to ensure transparency from farm to bottle for our EVOO and Tomato sauce programs.
Thanks to our partnerships with the University of Salento and Eurofins, we can scientifically verify the authenticity of Extra Virgin Olive Oil’s origin by investing in nuclear magnetic resonance (NMR) and isotopic signatures technologies.
We built an extensive private database of unique «fingerprints» with 1k+ different geolocalized samples of olive oils to provide scientific support to EVOO authenticity to our partners. Each year, our data increases by hundreds of samples to further improve the accuracy of the results.
Sustainability Initiatives
• CARBON REDUCTION:
Certified Origins launched multiple lines of carbon-neutral certified Italian EVOOs under its flagship brand, Bellucci.
• RECYCLED PACKAGING:
Certified Origins utilizes 50% recycled PET and recycled cardboard materials.
• GREEN ENERGY:
Certified Origins Italian facility uses energy supplied by photovoltaic panels and olive pits as a fuel source.
Your Ideal Partner for High-Quality Gluten-Free Manufacturing
Farmo is an Italian company based in the province of Milan. It was founded in 2000 by President Remo Giai with the purpose of researching, developing, and creating high-quality products tailored to the specific food needs of consumers. The company’s inception stemmed from a visionary idea: to produce gluten-free foods that were not only healthy but also delicious and flavorful, which were nonexistent in the Italian market at that time.
With over 20 years of experience, Farmo blends the excellence of Made-in-Italy with cutting-edge technology to create innovative products that cater to the evolving needs of consumers.
A Leader in Gluten-Free Production
Farmo is a specialized manufacturer that offers a wide range of gluten-free products across several key categories: Pasta, Bakery Products, Mixes and Ready Meals. The company’s state-of-the-art production facilities are specifically designed to ensure high-quality standards and large-scale production. Farmo is able to handle significant product volumes, making it the perfect partner for both private label and third-party manufacturing.
Expertise and Innovation
Farmo has built its success on continuous Research & Development. Each year, the company invests a significant portion of its revenue in R&D, working closely with renowned national and international research institutes
to stay at the forefront of food innovation. This expertise allows Farmo to develop and launch innovative products that respond to market trends, such as lactose-free, high-protein, and organic offerings, all while maintaining the highest standards of taste and quality.
Central to Farmo’s mission is the belief that healthy food should be both delicious and accessible: Eat a better life is a mantra for Farmo. The company is driven to create products that cater to dietary restrictions without sacrificing flavor or quality.
Farmo’s commitment to clean-label production and sustainability is demonstrated through its use of recyclable packaging, energy-efficient production processes, and strict ingredient traceability.
Anticipating Trends And Consumer Needs
Farmo has consistently demonstrated its ability to adapt to new trends and consumer preferences. In addition to gluten-free products, the company
has recentlly expanded its portfolio to include lactose-free items, keeping pace with the growing demand for healthy and diet-conscious solutions.
The success of these new products showcases Farmo’s agility in an ever-changing market and underscores its role as a leader in the development of forward-thinking food solutions. Whether it’s gluten-free, lactose-free, or other emerging dietary preferences like plant-based and high-protein options, Farmo remains at the cutting edge of food innovation.
Proudly Made in Italy
At the heart of Farmo’s production is the value of Made in Italy. Combining Italian craftsmanship with cutting-edge technology, Farmo’s gluten-free products embody both tradition and innovation. The company ensures that every product upholds the high standards that Italian cuisine is known for, while catering to global dietary trends.
Thanks to its advanced production plants and innovative product development, Farmo continues to set the standard for excellence in gluten-free food production, making it the ideal partner for companies seeking premium products that meet the expectations of an increasingly health-conscious consumer base. Farmo’s global reach is a testament to its success, with a significant presence in both European and North American markets.
export@farmo.com
Healthy Food Manufacturer
SIAL 2024: Frostkrone Food Festival
The Frostkrone Food Group Is Revolutionising Snack Time
This year at SIAL, Frostkrone Food Group is bringing a true festival of finger foods, showcasing a wide range of innovative snacks that reflect the richness of international cuisine. Known for its creative approach to snacks, Frostkrone promises to delight visitors with unique, globally inspired flavours in bite-sized formats.
“SIAL in Paris is one of the key international trade shows for us to showcase our latest innovations,” says Emiel Lommen, Global Commercial Director of Frostkrone Food Group. “This year, we’re putting the spotlight on global flavours. Visitors can enjoy premium finger foods that bring the world’s culinary diversity into delicious, easy-to-eat bites.”
Revolutionising Snack Time
Frostkrone will be unveiling several new finger food creations at SIAL, including:
• Burger Balls: A bite-sized twist on the classic burger. Ideal for any occasion, these tasty balls come in five irresistible flavours: Cheese, BBQ, Bacon, Fish, and Chicken.
• Maxxarella: The ultimate treat for mozzarella enthusiasts, these crispy, golden bites are filled with gooey, melted mozzarella, offering a perfect combination of crunch and cheesy indulgence.
• Arancini: Inspired by Sicily’s street food, these crispy fried rice balls are filled with mozzarella and basil and served with a spicy cheddar sauce for an extra flavour kick. A little taste of the Mediterranean in every bite.
• Feta and Hot Honey Bites: A delicious blend of feta, creamy soft cheese, and tangy processed cheese, finished with a touch of honey and a chilli kick. Wrapped in a crispy wheat flake coating, these bites are a real crowdpleaser.
Bringing Global Cuisine to the Finger Food Market
Frostkrone Food Group is renowned for its innovative approach to finger foods and snacks, offering a range of products that reflect the latest food trends. With eight global locations, the company consistently develops new, exciting creations that cater to consumer preferences. As a trusted partner for both retailers and food service providers, Frostkrone stands out for its flexibility, market knowledge, and commitment to innovation.
Join the Finger Food Revolution at SIAL
“We warmly invite everyone to visit us, explore our latest finger food and snack innovations, and taste them yourselves,” says Emiel Lommen. The Frostkrone team will be at Stand 5 A P 249, ready to introduce their newest products to trade visitors.
frostkrone-foodgroup.com
The Leading European Producer of Canned Legumes and Canned Tomatoes
Headquartered in Angri (Salerno, Italy), La Doria is a leading Italian group in the vegetable canning sector, particularly in the production of tomato derivatives, ready-made sauces, canned pulses, juices and fruit drinks. Today, La Doria is Europe’s leading producer of canned pulses, peeled and chopped tomatoes in the retail sector and one of Italy’s leading producers of fruit juices and drinks. The company is also Europe’s leading producer of private label ready-made sauces. As a supplier to major retail and discount chains around the world, La Doria stands out as a group that is primarily dedicated to the production of private labels, the brands of major retailers. In fact, more than 97% of the group’s turnover is generated in this segment.
Underlying this specialization is a strong and determined mission to dominate the large retail and organized distribution markets, offering excellent quality products at very competitive prices as an alternative to the brand.
The Group currently has 6 production plants, 3 in the province of Salerno (Angri, Fisciano, Sarno), 1 in Faenza (Ravenna), 1 in Lavello (Potenza) and 1 in Parma. The international market is the most important sales channel for La Doria, accounting for over 80% of its turnover. The company has significant market shares in the UK, Germany, the rest of Europe, Australia and Japan.
La Doria’s business model is based on the synergy between values considered inalienable - legality, ethics, transparency, respect for human rights, respect for the environment, development of the territory - and the economic solidity of the Group. Convinced that leadership also entails responsibility in the field of sustainable practices, the company has made a concrete and firm commitment to operate with respect for people and the environment at all stages of the production and distribution chain. The responsible management of energy resources, the reduction and recycling of waste and the sustainability of packaging are some of the main guidelines followed by the Group in terms of environmental sustainability.
A firm believer in responsible supply chain management, La Doria implements a series of measures aimed at promoting fair working conditions and the rights of workers involved in harvesting in conjunction with growers’ organizations. The link with the territory is another issue that has been close to the company’s heart since its origins. This includes initiatives to promote young people’s right to education and training and their integration into the labor market, as well as projects to regenerate the area and promote social welfare. The Group also contributes to the growth of the local economy by using a high percentage of suppliers operating in the South of Italy.
commerciale.estero@gruppoladoria.it
60 YEARS OF SIAL PARIS A SPECIAL EDITION NOTABLE
19 – 23 OCTOBER 2024
For 60 years, SIAL Paris has been bringing together professionals from all over the world to focus on food-related topics. In keeping with its DNA, SIAL has always been a place for people to meet and exchange ideas, a show where sharing, pleasure and energy go hand in hand with business – and that’s even truer in 2024!
A special program to make SIAL Paris even more dynamic. 5 days during which the food ecosystem is explored with unparalleled energy and conviviality both at the show and beyond.
According to Audrey Ashworth, SIAL Paris Director, “SIAL Paris represents 60 years of innovation and conviviality dedicated to the agri-food business. We are working to create an anniversary edition that is even more authentic and lively, with a host of new features. For example, we are strengthening the Start-up centre, creating a new activity about product innovation experience, reorganising the exhibition to make it easier to visit, and launching ambitious summits on key issues in the sector.
Of course, we’re also planning events to celebrate our 60th anniversary. In short, SIAL Paris 2024 will offer even more business, discovery and inspiration.”
Nicolas Trentesaux, SIAL Managing Director adds, “SIAL Paris returns in 2024 with a very optimistic outlook on food, despite a world that has been somewhat rocked by economic, political and societal crises.
We must all work together to maintain a medium-term course that will make it possible to meet the major food challenges of the next 30 years. SIAL Paris, the historic event of the SIAL Network, the world's largest network of trade fairs dedicated to the food industry, with eleven regular events around the world, will once again be the hub that brings together the entire global agri-food community for a few days. Serious subjects will be at the heart of all the discussions: Business, Matchmaking, CSR, AI etc.
But it will also be an opportunity to celebrate SIAL's 60th anniversary together: the event promises to be exhilarating and celebratory!”
A Delicious New Addition to the Chiaverini Range
Le Bontà Keeps Impressing with Innovations!
Le Bontà continues to impress with innovations! Chiaverini Florence is ready to introduce a brand new product in their portfolio. Just one year after the official launch of their iconic jam range on the international stage, the Florentine-based brand is now looking to present a product line expansion strategy.
Spread The Love: A Decadent Spread That Satisfies Your Sweet Tooth
The newest addition to the Chiaverini family is a luxurious Hazelnut Cream. This is not your average store-bought spread. Crafted with 30% real hazelnuts and following a time-honored recipe, each jar bursts with rich, nutty flavor. This specialty new product uses only the finest ingredients, so anyone can indulge guilt-free. No artificial flavors, colorings, preservatives, or palm oil are included.
Not Just A Breakfast Spread, A Gourmet Lover’s Indulgence
Experience pure hazelnut bliss with Chiaverini’s Hazelnut Cream. The newest cream can elevate the breakfast routine, add a touch of magic to desserts, or simply be savored by the spoonful. Its soft and silky texture makes it the perfect way to enrich any food lover’s pantry, embracing the taste of pure indulgence.
A Legacy of Dedication
Chiaverini Jams have been defining Florentine culture since 1928. Originating from the passion of the Chiaverini Brothers, their commitment to quality echoes in every jar, making Chiaverini a staple in Florentine homes. The secret to Chiaverini’s success lies in simplicity: just fruit, sugar, and passion. Each jar is a testament to the art of slow cooking, melding flavors into perfection. Chiaverini's jams are history, Florence's essence in every jar. Each represents dedication, heritage, and resilience. Chiaverini isn't just a taste of Florence; it's a taste of history, a flavor transcending time.
An Unmistakable Symbol
The packaging of the Chiaverini “Pail” is not just a container; it represents an evolution from rustic wood to sleek aluminum. The new line, featuring distinct colors for each flavor, caters to collectors while upholding the brand’s essence and tradition.
Chiaverini Jams is part of LeBontà Group, a Tuscan based company that brings together high-quality brands with a strong connotation of genuine and natural products
Stand G089 Hall 1 www.chiaverinifirenze.it/en http://www.lebonta.it/en
Innovation and Sustainability From Lucart Group
Lucart, a major European manufacturer of thin MG paper for flexible packaging, is a key player in the consumer goods and away-from-home markets as a producer and transformer of tissue and airlaid paper. Its attention to people, sustainable processes, and approach to innovation means they offer cutting-edge products that meet market challenges and customers’ needs.
Fiberpack® is their flagship project in this field: it combines advanced technology and environmentally friendly processes, demonstrating that circular economy principles are fully applicable to the tissue sector.
Lucart created this project starting from the idea of using all the elements of beverage cartons according to circular economy principles. The production process relies on an innovative technology that separates the cellulose fibers found in beverage cartons from polyethylene and aluminum by physical-mechanical action. With this technology, they avoid substances that may be harmful to people or the environment. They produce tissue products with the fibers obtained through this process and recover the aluminum and polyethylene, converting them into a homogeneous material called Al.Pe.®, which other industries use to produce various items.
The tons of Fiberpack® paper Lucart has produced from 2013 to 2021 have contributed to the recovery of more than 7.6 billion beverage cartons, saving more than 3.3 million trees and preventing more than 195,000 t of CO2e from being emitted into the atmosphere.
Lucart’s continuous research and development work has led to many projects aiming to improve the quality and performance of its products. One such project has led to the innovative QMilk® process, which makes it possible to extract and transform the basic proteins in milk into a soft and precious fiber without using chemical agents. The process preserves the amino acids, and all the moisturizing and nourishing properties of milk in the resulting fiber. It guarantees a 100% natural formula that is dermatologically tested, ultrasoft, and highly resistant.
outstanding results: can absorb up to 7 times its weight and, thanks to its exceptional resistance, can be reused up to 20 times, compared to 1 or 2 for competitive products.
Lucart is a company made up of people who choose to use innovative and sustainable processes in development, transformation, and manufacturing of paper products, collaborating responsibly for the future of their business and the planet.
Lucart is also the only brand in its target market to offer Airlaid products with exceptional absorbency and strength performance. The Airlaid technology uses long, highly resistant cellulose fibers that never come into contact with water during the production process (dry paper) to remain super absorbent. Fibers treated with this process naturally form a “dam” structure, offering www.lucartgroup.com
Lucart has always been at the forefront of the study of innovative packaging able to reduce the environmental impact of its products. After launching the world’s first line of toilet paper with materbi corn starch packaging in 1997, the company created a series of products with entirely plastic-free packaging in 2019.
The Deep-Fried (R)evolution
Valsa Group as leading manufacturer of frozen, chilled and ambient pizza, pinsa, focaccia and snacks, identifies its primary goal in promoting the true Italian food lifestyle all over the world. The headquarters is located in Valsamoggia, in the very heart of Italy. This is where the history of the Group began, nevertheless our roots go from North to South, through our 10 plants: in a purely Italian entrepreneurial path. Our daily commitment could be easily summed up: CULTURE . EXCELLENCE . INNOVATION.
Valsa Group launches the new deep-fried pizza and snacking range.
The surprising Gnoc Frét, a traditional soft and melty delight in every bite: the most traditional Italian fried dough. Light and fragrant, for a flavorful alternative to bread itself, offers the perfect match with sweet and savory alike. Stuff it, dip it, share it: Gnoc Frét is the go-to treat you cannot give up.
The amazing mini panzerotti, small treats from the heart of Apulia, combining the authenticity of Mediterranean cuisine with modern convenience. A tasteful filling, in many many flavors, wrapped into a thin and golden dough, for one of the most traditional Italian recipes.
And…what if pizza could be taken to the next level? Deep-fried pizza, a voyage through uncharted local Italian traditions: a mouthful of tasty delicious nuances, it is the perfect product to be shared or enjoyed alone. The most flavorful dough you’ve ever had in a pizza.
A deep-fried (R)evolution, with the high, outstanding quality you can find within Valsa Group only.
The Group’s strategy strength, is the combination between a traditional manufacturing process and a greater focus on convenience for the consumer, keeping the highest quality standards: in contemporary market, convenience supported by premium quality, is essential to create value into the supply chain.
Valsa Group is a reliable and well-known business partner in 50 countries around the world; this has been possible thanks to choices and investments in sustainability, production capacity, organizational integration and convenience innovation, with a special commitment to process transparency, waste reduction and green energy use.
Through the brands Valpizza, La Pizza+1, Forno Ludovico, Megic Pizza, Ghiottelli, Il Borgo and Tuscanya Bakery, Valsa Group is the unique large-scale and highly qualified partner able to supply a wide range of items in each category, from frozen to deli.
info@valsagroup.it
Stand C023 Hall 6
V-LABEL: The International Vegetarian and Vegan Brand Par Excellence
The V-Label brand is an internationally recognized symbol to identify vegetarian, vegan and raw vegan products and services par excellence.
It was created in 1976 as an institutional symbol of the Italian Vegetarian Association and is presently the most recognized synonym for vegetarian and vegan products by consumers all over the world. Its clear, unique image is intuitively associated with vegetarianism and veganism in every corner of the world, effectively breaking down any language barrier.
Officially presented internationally at the first European Vegetarian Congress held in Italy in 1985, it quickly spread first to Europe, and shortly thereafter to the rest of the world.
The V-Label brand is now registered in more than 70 countries worldwide and can be found everywhere around the world: it clearly and safely identifies products and services of various types, from food to textiles, and from footwear to cosmetics as compatible with the vegetarian and vegan lifestyle.
But being international doesn’t just mean being widespread, it requires much more than this. It entails being able to transmit and receive, often technical, content properly without making any mistakes. This is possible due to the the close relationships we have worked to maintain with our customers. In most cases, the V-Label brand is distributed by local managers who, because they are familiar with the local language and culture, are better able to convey information to producers and consumers. This local approach also allows us to handle technical material in documents without risking translation errors or problems with understanding.
Despite the widespread availability of the brand in extremely different areas, both in terms of culture and traditions, the V-Label brand has maintained the same verification criteria and standards in every place. This uniformity aims to offer seriousness and quality to consumers who rely on the V-Label brand when choosing which products to buy.
Are you looking for expertise in vegetarian and vegan expert with world-class experience?
Sustainability for a Better Tomorrow –Safe, Innovative, Eco-Friendly, Economical
At Whitecat, our journey from 1948 to today reflects our deep commitment to innovation and sustainability. We’ve seen our world transform and with it, the challenges our families face. This year, as inflation starts to ease but grocery prices remain high, many of our customers are seeking ways to manage their resources while staying true to their values: sustainable, ecofriendly, and economical living.
As we navigate these times together, our mission remains steadfast: Safeguarding Healthy Families. We understand the importance of delivering high-performance cleaning solutions that align with your core values. Our dedicated scientists and product managers are focused on developing and sourcing products that offer exceptional cleaning power while being kind to the planet and your budget.
We’re excited to introduce our new line of sustainable, nature-inspired products designed with these principles in mind:
• Concentrated Household Cleaning Pods to use in spray bottles
• Concentrated Dual-purpose Color Grabber & Laundry Detergent Sheets
And many more safe, innovative, eco-friendly, and economical home care solutions.
At Whitecat, we’re committed to ensuring that you can take care of your home and family effortlessly, without compromising your values. Together, let’s embrace a future that is healthier for our families and our planet.
Join us on this exhilarating journey towards a cleaner, healthier world. For more information, please visit our websites http://en.whitecat.com, www.whitecatusa.com or contact bradley@whitecat.com .
About Whitecat
Shanghai Hutchison White Cat Co. Ltd. (“Shanghai White Cat” or “Whitecat”) is a foreign joint venture with an annual revenue of over US$ 500M. Whitecat is owned by a wholly owned subsidiary of CK Hutchison, a Global Fortune 500 company publicly listed on the Hong Kong Exchange. With over 23 factories across China’s mainland, White Cat’s own brand products and private label services are available in China, Japan, Korea, the Middle East, Southeast Asia, the Americas, and Europe. Their motto is simple yet powerful: “If you can think it, we can make it!”
en.whitecat.com
VERTEX AWARDS 2024
THE WINNERS ARE...
Welcome to the 11th Annual Vertex Award winner’s feature. This year’s competition included entries from 30 countries Each represents the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop.
CHRISTOPHER DURHAM
President, The Velocity Institute
Co-founder, The Vertex Awards
Brought to you by
PHILLIP RUSSO
Publisher, Global Retail Brands
Co-founder, The Vertex Awards
BEST OF SHOW
SUPERUNIE SOU SOU
BRAND: SOUSOU
RETAILER: SUPERUNIE
COUNTRY: NETHERLANDS
AGENCY: MOUNTAIN DESIGN B.V. CATEGORY: NEW BRAND
PUBLISHERS CHOICE
NORTH AMERICA & SOUTH AMERICA
WHOLE FOODS MARKET BRAND
BRAND: WHOLE FOODS MARKET
RETAILER: WHOLE FOODS MARKET
COUNTRY: UNITED STATES
AGENCY: WHOLE FOODS MARKET / CANALES & CO
CATEGORY: REDESIGNED BRAND
2024 VERTEX AWARDS PUBLISHERS CHOICE
EUROPE & AFRICA
PRIMORO PASTA
BRAND: PRIMORO
RETAILER: SUPERUNIE
COUNTRY: NETHERLANDS
AGENCY: YELLOW DRESS RETAIL
CATEGORY: NEW BRAND
PUBLISHERS CHOICE
ASIA, AUSTRALIA, NEW ZEALAND
MID AUTUMN FESTIVAL MOONCAKE GIFT BOX
BRAND: DL·DELLKESL
RETAILER: FAT DONGLAI TRADING GROUP CO., LTD
COUNTRY: CHINA
AGENCY: UNKNOWN BRAND
CATEGORY: HOLIDAY OR LIMITED-EDITION
RETAILER OF THE YEAR
NORTH AMERICA & SOUTH AMERICA
RETAILER OF THE YEAR
EUROPE & AFRICA
RETAILER OF THE YEAR
ASIA, AUSTRALIA, NEW ZEALAND
LANDERS
AGENCY OF THE YEAR
NORTH AMERICA & SOUTH AMERICA
DAYMON DESIGN
BRONZE
SILVER
EUROPE & AFRICA
SUPPERSTUDIO
ASIA, AUSTRALIA, NEW ZEALAND
MOTOR BRAND DESIGN
2024 VERTEX AWARDS GOLD
ALBERT HEIJN TERRA
BRAND: TERRA
RETAILER: ALBERT HEIJN
COUNTRY: NETHERLANDS
AGENCY: BRAND POTENTIAL
CATEGORY: NEW BRAND
ALBERT HEIJN CANDY & LICORICE
BRAND: ALBERT HEIJN CANDY & LICORICE
RETAILER: ALBERT HEIJN
COUNTRY: NETHERLANDS
AGENCY: BRAND POTENTIAL
CATEGORY: PACKAGED GOODS
ALBERT HEIJN PROTEIN
BRAND: ALBERT HEIJN PROTEIN
RETAILER: ALBERT HEIJN
COUNTRY: NETHERLANDS
AGENCY: BRAND POTENTIAL
CATEGORY: NEW BRAND
2024 VERTEX AWARDS GOLD
SOLEIL MOCKTAILS
BRAND: SOLEIL
RETAILER: ALBERTSONS
COUNTRY: UNITED STATES
AGENCY: STERLING BRANDS
CATEGORY: BEVERAGES: NON-ALCOHOLIC (READY TO DRINK)
BARRISIMO COLD
BREW COFFEE
BRAND: BARRISIMO
RETAILER: ALDI US
COUNTRY: UNITED STATES
SIGNATURE SELECT PREMIER PICK
BRAND: SIGNATURE SELECT
RETAILER: ALBERTSONS
COUNTRY: UNITED STATES
AGENCY: STERLING BRANDS
CATEGORY: INTERNATIONAL/SPECIALTY FOOD
AGENCY: TJARKS AND TJARKS DESIGN GROUP LLC
CATEGORY: PACKAGED GOODS
2024 VERTEX AWARDS GOLD
MAMA COZZI’S ALTERNATIVE CRUST PIZZA
BRAND: MAMA COZZI’S
RETAILER: ALDI US
COUNTRY: UNITED STATES
AGENCY: EQUATOR DESIGN
CATEGORY: FROZEN
COLES JOYFUL
BRAND: JOYFUL
RETAILER: COLES
COUNTRY: AUSTRALIA
AGENCY: HULSBOSCH
2 GOLDS IN CATEGORIES: NEW BRAND & PACKAGED GOODS
COMMITMENT OLIVE OIL
BRAND: 1000 OLIVES
RETAILER: CC. NUEVA CONDOMINA / KLEPIERRE
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: HOLIDAY OR LIMITED-EDITION
2024 VERTEX AWARDS GOLD
COLES SIMPLY
BRAND: COLES SIMPLY
RETAILER: COLES
COUNTRY: AUSTRALIA
AGENCY: THE THRILLS
CATEGORY: REDESIGNED BRAND
ORIGIN COFFEE BEANS
BRAND: EL CORTE INGLÉS SELECTION
RETAILER: EL CORTE INGLÉS
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: PACKAGED GOODS
CVS BEAUTY
BRAND: CVS BEAUTY
RETAILER: CVS
COUNTRY: UNITED STATES
AGENCY: CBA USA LLC
CATEGORY: REDESIGNED BRAND
2024 VERTEX AWARDS GOLD
LEGUMES
BRAND: EL CORTE INGLÉS SELECTION
RETAILER: EL CORTE INGLÉS
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: ORGANIC AND NATURAL PACKAGED GOODS
HONEY
BRAND: EL CORTE INGLÉS
RETAILER: EL CORTE INGLÉS
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: PACKAGED GOODS
COMMITMENT BEER
BRAND: EL CORTE INGLÉS + MICA
RETAILER: EL CORTE INGLÉS
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: LICENSED OR CO-BRAND
2024 VERTEX AWARDS GOLD
READY MEALS
BRAND: EL CORTE INGLÉS SELECTION
RETAILER: EL CORTE INGLÉS
COUNTRY: SPAIN
AGENCY: SUPPERSTUDIO
CATEGORY: PACKAGED GOODS
MOXAM
BRAND: MOXAM
RETAILER: EVA
COUNTRY: UKRAINE
AGENCY: RUSH LLC
2 GOLDS IN CATEGORIES: HBC & LIMITED EDITION
BECURLY
BRAND: BELLE
RETAILER: EROSKI S. COOP.
COUNTRY: SPAIN
AGENCY: BOMBAIWORKS
CATEGORY: BODY CARE
2024 VERTEX AWARDS
MARKET DISTRICT COFFEE PODS
BRAND: MARKET DISTRICT
RETAILER: GIANT EAGLE
COUNTRY: UNITED STATES
AGENCY: EQUATOR DESIGN
CATEGORY: PACKAGED GOODS
BARE, YOUR TRUE NATURE.
BRAND: BARE
RETAILER: LANDERS
COUNTRY: PHILIPPINES
AGENCY: DAYMON DESIGN
2 GOLDS IN CATEGORIES: NEW BRANDS & BODY CARE
JUMBO HELDER
BRAND: JUMBO
RETAILER: JUMBO SUPERMARKTEN
COUNTRY: NETHERLANDS
AGENCY: OD DESIGNSTUDIO
CATEGORY: PACKAGED GOODS
2024 VERTEX AWARDS GOLD
BARE KIDS & BABY
BRAND: BARE
RETAILER: LANDERS
COUNTRY: PHILIPPINES
AGENCY: DAYMON DESIGN
CATEGORY: BABY
NOUGAT RANGE
BRAND: DOR
RETAILER: LIDL SUPERMERCADOS S.A.U
COUNTRY: SPAIN
AGENCY: MABA
2 GOLDS IN CATEGORIES: PACKAGED GOODS & HOLIDAY/LIMITED EDITION
BARE RAZORS
BRAND: BARE
RETAILER: LANDERS
COUNTRY: PHILIPPINES
AGENCY: DAYMON DESIGN
CATEGORY: BODY CARE
2024 VERTEX AWARDS GOLD
THE ROASTERY
BRAND: THE ROASTERY
RETAILER: PICK N PAY
COUNTRY: SOUTH AFRICA
AGENCY: DAYMON DESIGN
CATEGORY: NEW BRAND
SCHNUCKS
CRAFT SODA
BRAND: SCHNUCKS
RETAILER: SCHNUCKS
COUNTRY: UNITED STATES
AGENCY: EQUATOR DESIGN
CATEGORY: BEVERAGES: NON-ALCOHOLIC (READY TO DRINK)
TASTE THE DIFFERENCE KING’S CORONATION
BRAND: TASTE THE DIFFERENCE KING’S CORONATION
LIMITED-EDITION
RETAILER: SAINSBURY’S SUPERMARKETS LTD.
COUNTRY: UNITED KINGDOM
AGENCY: CONTRAST
2024 VERTEX AWARDS GOLD
EPIXS
BRAND: EPIXS
RETAILER: SUPERUNIE
COUNTRY: NETHERLANDS
AGENCY: YELLOW DRESS RETAIL
CATEGORY: NEW BRAND
WHOLE FOODS MARKET COFFEE
BRAND: WHOLE FOODS MARKET
RETAILER: WHOLE FOODS MARKET
COUNTRY: UNITED STATES
AGENCY: WHOLE FOODS MARKET / CANALES & CO
CATEGORY: PACKAGED GOODS
REGENERATIVE ORGANIC CERTIFIED
BRAND: WHOLE FOODS MARKET
RETAILER: WHOLE FOODS MARKET
COUNTRY: UNITED STATES
AGENCY: WHOLE FOODS MARKET / CANALES & CO.
CATEGORY: ORGANIC AND NATURAL PACKAGED GOODS
2024 VERTEX AWARDS
WOOLWORTHS PREMIUM ICE CREAM
BRAND: WOOLWORTHS PREMIUM ICE CREAM
RETAILER: WOOLWORTHS
COUNTRY: AUSTRALIA
AGENCY: BOXER & CO.
CATEGORY: PACKAGED GOODS
PACKAGING THE PERSONALITY OF SPROUTS FARMERS MARKET
Over the last 2+ years, Marketing by Design (MBD) has partnered with Sprouts to completely transform their approach to package design and bring to life the true personality of Sprouts Farmers Market. Throughout the beginning stages of the redesign, MBD worked hard to lay the groundwork of an elevated look that remains friendly and approachable and gets customers excited to shop at their local Sprouts. There is no shortage of unique and differentiated products throughout the store, and Sprouts’ goal was to have the packaging design catch the eye of the shopper and instantly communicate something elevated and different.
As the MBD team established category and line looks, we found ourselves having fun with the designs and addressing challenges along the way. From retrofitting “tiered” design approaches to working on line extensions, our efforts have shifted but the goal has remained the same.
100% Fruit Juices
The goal of this line redesign was to establish a brand block in the 100% juice category, while maintaining different premium levels, across both conventional and organic. Our 100% apple juices (from concentrate) start off the tiering with a slightly more playful approach, speaking to parents who may be buying these items for their children. The tiering steps up a level for the 100% apple juice (not from concentrate), with more serious fonts, illustrations and color palettes. The NFC 100% apple juices helped bridge the gap between the more playful approach in our first tier, to the most premium level of 100% juices (NFC). With the use of white, sophisticated line illustrations and serious fonts, our artists are creating a brand block of premium juices, which are easily shoppable. We chose to allow conventional and organic to sit closely together from a design standpoint, as both levels are premium and do not need to be further differentiated.
Deli Soups
The deli category has proven itself to be an exciting and interesting category to work through. For the soup, MBD wanted to communicate a freshness for the category, while toeing the line of playful and premium. The use of white across the top with color blocking across the bottom allows the items to pop off the shelf and draw the shopper in. With a very small PDP, our designers wanted to find creative ways to include flavor cues and required regulatory information. Having our illustration style come in from the sides like a border allows for the information to be centralized and easy to read.
Italian Risottos
Navigating through not only the frozen category as a whole, but more specifically the Italian frozen meals, has been an exciting endeavor. The frozen risottos joined our family of ravioli, stuffed gnocchi and saccottini pasta. MBD wanted to identify where our designers could utilize colors that exist within those sets, while still having these items stand out on their own. Photography is the cornerstone of this project, as it effortlessly highlights the decadence that many frozen items lack.
Jarred Olives
DEVON BAKER ACCOUNT MANAGER MBD
The challenge our artists faced with the jarred olives projects was to have this item live on its own, but also fit well within the pickled vegetable and jarred pickle category they sit in. The jarred olives became one of those unique products where the MBD team is retrofitting them into a nearly complete set, while giving them their own identity. Knowing how important shopability is to Sprouts, our designers needed to create a system that clearly identified form (whole, stuffed, pitted, etc.), type (green, mixed, kalamata, etc.) and flavor (smoked, red pepper, jalapeno, etc.). Our color system spoke to the color of the olive in the jar, which is a nice combination with the product you can see through the jar. With pops of color for the flavor and each form sitting in the same font above the product name, our artists created a system that communicates the premium nature of these items, while
allowing the consumer to easily identify the item they’re searching for. Sitting at the bottom of the uniquely shaped holding vessel is the country of origin.
Each year our team works through the redesign with Sprouts and designing packaging for new, innovative products. We work together as partners and face new challenges, accomplish new goals and establish even more of Sprouts’ special personality throughout each store. The team at MBD can’t wait to share what is to come!
Devon
Baker
Devon has 7+ years in the design and advertising industry, focusing her last 3+ years on food and beverage package design. As an account manager at MBD, she enjoys working on a variety of clients, with very different brand needs and helping them to communicate their brand’s personality and values through package design. She is always looking for ways to connect deeper with her clients, to foster relationships of trust, ambition, and enthusiasm.
SUSTAINABLE & SCALABLE COOLING INNOVATIONS
Helping Industry Leaders Meet Soaring Curbside Demand
Online ordering with curbside pickup became essential during the pandemic. During this time, Instacart, along with retailers such as Walmart, Kroger, and Target, for example, expanded these services to meet consumer demand. In fact, online grocery orders rose 50% during the pandemic according to a study by McKinsey. As more people turned to online grocery shopping, companies expanded their market presence and enhanced service offerings to meet this growing demand.
Fast forward four years and omnichannel is thriving. In fact, Instacart is anticipating a robust third quarter, fueled by a significant increase in customer orders. Even traditional retailers like Target are reaping the benefits of omnichannel popularity. Target recently reported a significant surge in its same day services sector, with sales climbing over $8 billion since 2019, reaching $24 billion. Omnichannel is here to stay and the way in which the American public shops has been forever changed.
While there continues to be strong demand for curbside pickup and home delivery, the industry still faces significant challenges to meet this demand with excellence, and to do it cost effectively. Many grocery stores and retailers not originally designed for these demands, simply have no extra square footage to support fulfillment operations. Order assembling, consolidation, and hand off to pick up customers or delivery drivers just does not fit within their existing retail footprint. And while many stores lack the available square footage, even those with space struggle to meet the pressing issues around maintaining and documenting cold chain compliance for the chill and frozen components of a grocery order. Legacy cooling solutions, unchanged for a century, lack mobility, modularity, scalability, and the vast majority continue to use harmful refrigerants, creating
challenges for corporate sustainability goals as well. Addressing these issues promptly is crucial for grocers to stay competitive and ensure their highly valued omnichannel customers report high Net Promoter Scores when asked about their click and collect experience.
W hile there continues to be strong demand for curbside pickup and home delivery, the industry still faces significant challenges to meet this demand with excellence, and to do it cost effectively.
Now in 2024, we are seeing increased demand and a complete reliance upon omnichannel that will require grocers to continue to evolve fulfillment strategies at an accelerated pace. Reliance on old technologies, processes and systems is not going to cut it, particularly in the face of consumer demand for convenience, food quality, availability and cold chain compliance that only continues to grow. To get ahead, grocers and retailers need to position themselves to be successful by opting for sustainable modular solutions that exceed regulatory demands. Solutions that can maximize space use, scale with the natural ebbs and flows of order volume and enable tri-temperature order consolidation to improve speed to curb and order accuracy. Enter sustainable modular solutions, the key to efficiency, gaining new revenue streams and complete cold chain compliance.
Sustainable modular solutions enable grocers to cool only the necessary portions of an order, or specific orders, cutting energy costs
while also improving the speed to curb and reducing the space needed for order staging space by as much as 50%. Additionally, the best solutions rely on solid-state technology to cool, eliminating harmful refrigerants from cooling, with a Global Warming Potential (“GWP”) of <1. Thanks to Phononic’s ACSTM (Active Cooling Solution) Ecosystem, ACSTM Refrigerator and ACSTM Freezer totes allow grocers large and small to achieve cost savings by scaling their investment based on need, rather than committing to large capital expenditures for a full overhaul of their omnichannel operations.
What’s more, by choosing modular solutions that exceed regulatory standards, grocers will lead in sustainability while avoiding the need to retrofit solutions when new regulations are enacted. Moreover, expertly chosen modular solutions will grow with you, allowing a business to flex when demand surges, whether that demand is through curbside or delivery. Said differently, it represents a clear opportunity
PJ STAFFORD
Senior Vice President of Cold Chain PHONONIC
to future proof your omnichannel’s growth potential. And there seems to be plenty of potential growth. Consider these stats from Capital One Shopping: omnichannel shoppers deliver a 30% higher lifetime return on investment than single-channel shoppers. Omnichannel retailers retain 91% more customers than single-channel stores. Shoppers are 19.2% more likely to purchase from stores that offer omnichannel pick-up services. For grocers and retailers, the promise of the omnichannel is here to stay. By opting for solutions that surpass regulatory standards, grocers and retailers can stay ahead in sustainability while avoiding the costly retrofitting that new regulations might demand. Additionally, well-selected modular systems can scale with your business, enabling flexibility during demand surges, whether for curbside pickup or delivery.
About Phononic:
As the global leader in solid state cooling technology, Phononic is driving the world to a more sustainable way to cool. Its transformational technology reduces greenhouse gas (GhG) emissions and supports climate goals, while meeting the demanding performance needs of the market. The company’s thermoelectric devices and integrated products are mission critical to how people work and communicate; how datacenters cool and transmit data; how automobiles ‘see’; to cooling solutions supporting grocery cold chain fulfillment needs; to the protection and effective delivery of life-saving vaccines and drugs, and to innovative methods that cool living and workspaces. For more information on the company, visit: www.phononic.com.
THE RISE OF THE KETO DIET
The ketogenic diet, also known as the keto diet, has gained remarkable popularity worldwide. Initially developed as a medical diet to treat epilepsy in children, it has now become a mainstream lifestyle choice for individuals seeking weight loss, blood sugar management, or overall health improvement. In the private label segment, new products to support the diet rapidly emerge on the market shelves.
Largely due to its reported benefits in weight loss and overall health improvement the global ketogenic diet food market is booming. In 2023, it was valued at around 10.5 billion euros, and by 2033, it’s expected to reach approximately 18.5 billion euros. As the ketogenic diet is characterized by a highfat, moderate-protein, and very low-carbohydrate intake, new products are developed that meet these characteristics. The nutritional content is optimized to meet a low carb or high in protein claim. It’s obvious that the claim high in fat is not popular to use, since that does not appeal to those working on a lower weight.
The diet has seen a surge in popularity across various regions, particularly in North America and Europe, where low-carb diets have been popular for years. Social media, celebrity endorsements, and a plethora of keto-focused cookbooks and websites have further fueled this trend, making the ketogenic diet one of the most searched diets on the internet globally. Market research shows that North America dominates the keto product market, followed by Europe and Asia-Pacific. In Europe Spain is currently the top market for keto products, followed by the UK, Poland, France and the Netherlands.
Risky Diet?
The keto diet, as well as the products belonging to it, appeal to a wide range of people. It is particularly popular among those looking to lose weight. Fitness enthusiasts and bodybuilders are also attracted to the diet due to its potential to help with fat loss while preserving muscle mass. Additionally, the diet is gaining traction among people with specific health concerns, such as type 2 diabetes, where controlling blood sugar is crucial.
HANS KRAAK Principal KRAAK MEDIA PRODUCTIES
Following a keto diet however is not without risks. These risks have to be taken into account as they could temper the market growth. As keto is a high-fat, low-carbohydrate eating plan, it drastically reduces carb intake, replacing it with fats. Typically, a keto diet consists of about 70-80% fat, 10-20% protein, and only 5-10% carbohydrates. Such a drastic reduction in carbs can lead to nutrient deficiencies if not carefully managed, for example you could miss the nutrients coming from fruits and vegetables. Moreover, a strict keto diet can alter normal metabolism, bringing the body into a state of ketosis, which may have long-term side effects and is not suitable for everyone—particularly those with certain medical conditions or who are pregnant. There are cases reported of pregnant woman with acidosis, after using the keto diet. Additionally, the diet’s high-fat content may pose a risk for individuals with certain cardiovascular conditions, making it essential to consult a healthcare provider before starting the diet.
Keto As A Side Dish
Nevertheless, in everyday life, most people do not reach a deep, potentially risky state of ketosis when following the keto diet. Most people can’t alter their daily diet in such a drastic way, which means enough carbs slip through on a daily basis. Not following a strict keto diet, still can give potential benefits, especially for weight loss and blood sugar management, which means its popularity continues.
This means the future of the keto market looks promising, with continued innovation in product offerings, including keto-friendly bread, desserts, and even alcoholic beverages. Additionally, the growth of online retail and the increasing number of keto-focused brands will likely contribute to the market’s expansion.
In conclusion, the ketogenic diet’s popularity shows no signs of waning. While it offers significant benefits for weight loss and certain health conditions, potential risks must be carefully managed. The growing market for keto products highlights the diet’s widespread appeal, suggesting that the keto trend is here to stay, with continued growth and innovation on the horizon.
Hans Kraak is educated in biology and journalism and wrote four books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.
Russian Private Label Sector Gradually Recovering From Sanctions’ Shocks
The Russian private label sector is slowly recovering from the impact of unprecedented sanctions on Russia and the associated structural changes in the industry.
As in the majority of Western states, food retail has always been one of the most stable segments of the Russian economy. According to latest data of the Russian Federal State Statistics Service (Rosstat) and the Association of Russian Retail Companies (AKORT), it currently employs more 11.2 million people, while its contribution to the country’s GDP is estimated at about 13%. According to the Russian research agency Infoline, in 2023, the turnover of entire food retail sector in Russia exceeded 21.5 trillion rubles, which is by 5.6% higher, compared to 2022. This year the growth is ongoing at even higher rates.
The sanctions imposed on Russia led have accelerated the process of market consolidation. According to data of AKORT, at present the top 5 market players occupy a little more than 30% of the entire market. Most of leading local chains have gradually increased their share by purchasing other players.
For example, X5 Retail Group, one of Russia’s largest major players, recently acquired its local rivals - Victoria and Deshevo, while Lenta – another major local player completed deal for the acquisition of Monetka chain.
Most of the leading players plan to further expand in Q4 of the current year, mainly by increasing the share of private label brands and the overall number in their portfolios.
A significant percentage of Russian retailers consider private label as one of the most promising segments for their growth. According to their own data and statistics of AKOR, the average share of private label brands in their overall range already exceeds 10%, while for some chains this figure is more than 25%. In money terms, the share of private label sector in Russia is currently equivalent to RUB 1,5 trillion.
A spokesperson from METRO, another major player in Russia’s retail landscape, said the “company added 430 new items of food private labels to its portfolio in 2023, expanding the range of frozen products, groceries, and confectionery.”
They added, “the main contributor of private label development in 2022-2023 was the replacement of products from departed brands. Many categories, such as capsule coffee and alternative milk, were specially created to meet customer needs."
Many analysts anticipate that the market share of private label products will continue to expand in the years ahead. For example, Pyaterochka, one of the major federal players, has recently announced its plans to increase the share of private label to 45% by 2027.
Magnit, the largest Russian discounter, plans to increase these figures up to 50% by 2026. According to an interview with the company, private label sales reached 20% in 2023. They mentioned that sales dynamics vary by category, but almost all categories saw sales growth. As examples: the share of private label in sales of vegetables and fruits increased by 3.6% and amounted to 19%; PL share in the ultra-fresh category increased by 2% to 22%. Finally, their private label sales in grocery, canned goods, and confectionery categories increased by 34%.
Finally, Lenta hypermarket chain - the third largest local player - also eyes further development in private label segment. Last year, Lenta opened its first Product Lab test center at its headquarters in St. Petersburg, where customers are invited to participate in the research of Lenta’s own brand products.. At the opening of the test center, a Lenta representative said that the number of private label products under the management of the company is currently more than 10,000 items, equivalent to about 15% of its overall range. Recently the retailer launched new private label brandsthe Lenta FRESH line and the Delisse confectionery brand and has plans for a further expansion in this market segment.
EUGENE GERDEN FREELANCE JOURNALIST
According to predictions of analysts of the Russian Ministry of Economy, the share of food private labels in the overall turnover of Russian retail may reach 15-16% over the next five years. According to state analysts, private labels are already considered by Russian consumers as strong original brands not cheap substitutes.
In addition, according to some independent analysts, because of the declining incomes of Russian customers, they will have to pay more and more attention to private labels. The expected decline in real incomes of the local population is likely to drive the development of private labels in Russia in the coming years. For most local customers, price will continue to be the most important factor. Considering that private labels are cheaper than national brands in their price range but not inferior in quality, the demand for such brands will continue to grow, contributing to the further growth of the segment during the period of 2024-2025.
Still, according to experts of the Russian Agroinvestor business paper, a further expansion of local retailers including in the segment of private label may be prevented by the forthcoming deep economic crisis in Russia, caused by the ever-tightening sanctions against the country and the ongoing war with Ukraine.
Perhaps, the biggest problem is associated with the shortage of personnel. Due to the ongoing war in Ukraine and associated with this mobilization, Russia has faced the deepest shortage of personnel in the majority of industrial sectors, including food retail, since the end of World War II, while the current situation continues to deteriorate.
In recent months the Russian food retail has encountered a lack of sales people, cashiers, storekeepers, drivers, etc, as many of them were mobilized to the Russian army. The situation is also complicated by the outflow of migrants from Russia due to the weakening ruble and continued fears of mobilization.
Still, according to forecasts, by 2025, the volume of the food retail market in Russia may reach 24 trillion rubles, and by 2030 - 29.5 trillion rubles. A significant part of this value may very well be attributed to the private label segment.
Eugene Gerden is a freelance writer who writes on a wide range of international topics, from commerce to chemistry and from wine to aviation. He has contributed to many publications, including Decanter, International Aviation News, Chemistry World and The Journal of Commerce. For Decanter, he has covered several stories on wine markets and production in Russia, Georgia and Bulgaria. gerden.eug@gmail.com
MARCA BY BOLOGNAFIERE: A 21ST ALL-BUSINESS EDITION
15 – 16 JANUARY 2025
BOLOGNA, ITALY
Marca by BolognaFiere, organized in collaboration with ADM - Associazione Distribuzione Moderna, is gearing up for a rapidly expanding edition. This reaffirms its position as a reflection of the market and a key player in the entire Private Label ecosystem. The growth of the Bologna exhibition event, involving 9 halls (which is an increase of 2 compared to 2024), is congruent with the outstanding sales numbers for private label products.
According to Circana, BolognaFiere’s partner for 2025, the private label segment showed strong growth in the first half of 2024. In the total omnichannel, the value sales of private label products increased by 2.7%, generating over 14.5 billion euros in total revenues and capturing a 30.1% market share (an increase of 0.2% compared to the first half of 2023). The sales volume also saw a significant increase of 3.6%. Private label brands improved their competitive position across all product categories, especially in grocery, meat, pet care, and home care segments.
THE 2025 EDITION Marca by BolognaFiere is the exclusive event in Italy devoted to PL food and non-food products and the only one in Europe with the participation of major names in large-scale distribution, both as exhibitors and as members of the event’s Technical-Scientific Committee.
Several industry leaders, historic brands specializing in private labels, and numerous small and medium-sized companies have already confirmed their participation. Furthermore, a three-year agreement was recently signed with UnionAlimentari-Confapi to increase the participation at Marca by BolognaFiere 2025 by associated SMEs operating in the sector.
One of the new features already defined is the introduction of the International Buyers Preview. This event is scheduled for the afternoon of Tuesday, January 14th, and will precede the two-day event scheduled for Wednesday, January 15th, and Thursday, January 16th. The International Buyers Preview is intended exclusively for B2B meetings and networking between exhibiting companies and international buyers.
The 9 halls assigned to Marca by BolognaFiere provide a strong foundation for the overall layout of the event. The event is organized into Food and Non-Food exhibition areas, along with Marca Fresh and Marca Tech, two successful thematic formats.
The conference program organized by Marca is highly appealing to the business community. It features conferences that focus on the latest market data, consumer trends, and the IPLS (International Private Label Selection). IPLS is promoted by Marca and BolognaFiere in cooperation with Expertise On FieldIPLC and will again be a highlight of the show, showcasing new products by exhibiting companies.
www.marca.bolognafiere.it
PLMA SUMMIT ‘PRIVATE LABEL IS A BRAND’
29 - 30 OCTOBER 2024
MILAN, ITALY
PLMA’s annual Private Label Summit in Milan will focus on the theme “Private Label is A Brand” and explore strategies to position private labels as powerful brands through innovation, packaging and product development. Attendees will gain insights into building strong partnerships, with industry leaders and professionals sharing best practices and real-world examples.
Milan, chosen for its vibrant business environment is an ideal location given Italy’s significant growth in private label products due to increased retailer investments across nearly all categories. On 29 October, after an in-depth presentation on the Italian market landscape by The European House, Ambrosetti, participants will have the opportunity to experience these private label developments firsthand during a store tour. Which will include visits to retailers such as Conad, COOP Italia, Esselunga and more.
Highlighted Sessions Include:
• McKinsey – State of the Grocery Report 2024: Analysing trends and implications for the grocery industry, with early recovery signs for Europe after a challenging 2023. Rising consumer confidence, wage growth, and stable inflation at around 2% may lead to sector growth later in 2024.
• Rossmann – How to Develop Private Labels as a Brand: Sandra Lorenz will outline Rossmann's private label success, focusing on quality, design, sustainability, innovation, and competitive pricing. She'll emphasize the people behind the brands, ensuring passion and attention to detail.
• Daymon – Private Label Packaging and Innovation: Daymon emphasizes the importance of impactful, sustainable design in building private label brands. Jens Sievert will give his vision on a strong design and the logical connection to brand and strategy including the role of packaging that influences the design. Daymon will showcase best-in-class design examples from retail practices and stress that a clear brief is essential for achieving success.
• IGD, the Institute of Grocery Distribution, will showcase the global growth of private labels, including the key drivers behind this expansion, the associated benefits and best practices. They will also discuss strategies for transforming private labels into powerful brands and offer insights into how A-brands will adapt in the coming years.
• PLMA’s 2024 Retail/Manufacturer Study: Judith Kolenburg will present the highlights of the survey on the future of private labels, based on insights from European retailers and manufacturers, including essential topics like partnerships, innovation and emerging trends. Following her presentation, a panel of industry leaders, moderated by Edgar Elzerman, will discuss the report and its findings.
• Coop Italian Food: Learn how Coop revolutionized its private label strategy, doubling market share to 50% by launching 10,000 SKUs and dramatically increasing consumer loyalty.
• Oratium – Organizational Strategy for Strong Partnerships: A session on enhancing communication between manufacturers and retailers, a skillsbased session and key to positioning private labels as high-quality, competitive brands.
COMPANIES FROM AROUND THE WORLD WILL GATHER AT POLAND’S FUTURE PRIVATE LABELS EXPO
6 – 7 NOVEMBER 2024
CENTRE D’EXPOSITIONS DE KIELCE, POLAND
Participation in the Future Private Labels is a step towards establishing cooperation between producers and retail chains, and it will result in new private label offers that benefit the clients. The Targi Kielce expo (6 and 7 November 2024) welcomes visitors, buyers and exhibitors. Registration is still open.
Targi Kielce is a highly esteemed European exhibition and congress center. Each event leads to national and international cooperation agreements, which further promote the development of companies.
Future Private Labels Expo also aims to achieve this objective. Prescheduled business meetings provide opportunities for every exhibitor and buyer. The organizers ensure effective meetings by maximizing the chances for productive discussions. The Hosted Buyers program also supports this goal, allowing business insiders to attend the expo for free. As a result, the event is only attended by representatives of companies with a focus on international cooperation.
The 2023 Future Private Labels demonstrated that pre-planned meetings yield results and lead to the establishment of contracts. Such collaboration leads to the introduction of new products on store shelves, benefiting consumers, according to Jakub Nogaj, Targi Kielce project manager.
A Variety Of Private Label Products Showcased In Targi Kielce
The Polish expo will showcase products intended for private label portfolios; producers and suppliers from Poland, Germany, Italy, Spain, the Czech Republic, China, Macedonia, Kosovo, Croatia, Moldova and Tunisia join the show to present goods in food and non-food sections.
International Merchants Zone At The Polish Expo
Many experts from private label departments join the Targi Kielce show. The list of the buyers is constantly growing. Last year’s 2023 edition brought together representatives from networks such as Intermarche, Auchan, and Leclerc. The Future Private Labels is the gateway for international producers and suppliers to enter the Polish, CEE and Middle Eastern markets. Merchants from all over the world have the opportunity to find ultimately new products to introduce as private labels in their chains. Win-win meetings are held not only during the expo but also at the evening networking meeting, emphasised Jakub Nogaj. – When considering your visit to Targi Kielce,
it is worth bearing in mind the private label market in Poland keeps rapidly growing and thus gains an increasingly large share in retail.
Polish retail chains Dino, Chorten, Społem, Api Market and Prim Market, Gram Market, the international capital chain such as Eurocash; the owner of Lewiatan; the Azerbaijani Bravo Market, the Israeli company Green Field Foods, which specialises in the import and export of organic and vegan products on a global scale are already here. Representatives of cosmetic chains, including those from Italy - Fabiano&Castaldo, Romania's Caress Society, Israel's Proshop, Tunisia's Bahia Laboratoire have also confirmed their participation.
The Future Private Label Award - Seal Of Quality
Many accompanying events have been planned for exhibitors, buyers and visitors to the 6 & 7 November show. The expert jury panel will select the highest-quality and most innovative products to win the FUTURE PRIVATE LABEL prize. The Private Label Forum complements the business dimension offering invaluable knowledge about the private label industry's future in Poland and Europe is provided by experts who are valued in the country.
www.futureprivatelabels.pl
Kielce, Poland
6–7 November 2024
TUTTOFOOD MILANO 2025
5 – 8 MAY 2025
MILANO FIERE
TUTTOFOOD Milano is set to showcase the very best of European and global food models. This prestigious trade show aims to promote sustainable production, responsible consumption, and innovative products or services within the food industry, establishing itself as a pivotal event for industry stakeholders worldwide.
TUTTOFOOD 2025’s Pillars
Sustainable production, responsible consumption, and innovation are indeed the three foundational pillars upon which TUTTOFOOD Milano 2025 is built. These pillars underscore the event’s commitment to fostering a global dialogue on sustainable food practices and encouraging the development and promotion of new food models, as like as more responsible consumer behavior. Healthy food is another striking point of the event: in fact, TUTTOFOOD will also address contemporary challenges faced by Private Labels, with special regard to the growing demand of healthy products, and spotlight the significant trend of sustainable innovation within the food industry.
New Positioning and Rebranding
Following its acquisition by Fiere di Parma in 2023, TUTTOFOOD underwent a significant rebranding process aimed at solidifying its position as a leading European platform for food producers, distributors, and associations from around the world. This repositioning is further highlighted by the strengthened alliance between Fiere di Parma and KoelnMesse, who have successfully collaborated in recent years to enhance the international profile of Cibus Tec, a wll-renowned trade show focused on food&beverage technologies, held in Parma every three years.
A Redesigned Layout for an Enhanced Experience
Reflecting this global perspective, TUTTOFOOD Milano 2025 will feature a redesigned layout. This makes it easier for attendees to explore the diverse product categories represented at the show. Thanks to the new international alliance with Anuga’s network, the event will inaugurate three new halls, with two of these (halls 1418) dedicated exclusively to Trade Promotion Organizations from worldwide, food associations, and local regions or autonomous communities. The remaining halls will feature a comprehensive representation of both Italian and European food products, including dairy, grocery, meat and cured meats, chilled and frozen foods, seafood, fruits and vegetables, bakery goods, beverages, coffee, snacks, and confectionery.
High Expectations and Global Engagement
The renewed international focus is aimed at significantly increasing both the quantity and quality of visitors and exhibitors. More than 3,000 brands will display the finest foods from around the world, while over 2,500 top international buyers will participate in the Incoming program, an immersive business experience developed in collaboration with the Italian Trade Agency (ITA) to make professionals from worldwide discover the Italian food market with on site and on field activities. These VIP buyers will represent key markets for food and beverage, including the United States, Arabic-speaking countries, Germany, Spain, France, the United Kingdom, Southeast Asia, and the Far East.
Interactive Experiences for Professionals and Common People: TUTTOFOOD Week
TUTTOFOOD 2025 will offer several specialized areas where visitors can engage in highly interactive experiences centered on innovation, responsible consumption, and sustainable development goals. These themes will not only be the focus of the conferences and seminars held throughout the fourday event but will also extend into the off-show activities of TUTTOFOOD Week (May 3rd – 8th). For an entire week, Milan will be an open food lab, reminiscing about the magical atmosphere of Expo 2015, featuring a rich program of events that bring food to life across the city’s most iconic locations. This extensive program, largely open to the public, will include activities organized by exhibitors, associations, and public bodies. In this perspective, both tourists and Milan citizens will have the opportunity to experience a blend of art, graphics, and music in a novel and engaging way, enriching their understanding of the cultural context of food.
www.tuttofood.it/en/
Biobank / 80
Certified Origins / 25
Emerge / 81
Farmo S.p.A / 27
Frostkrone Food Group / 29
Future Private Label Expo / 77
Global Tissue Group / 2 & 3, Back Cover
La Doria S.p.A / 31
LeBonta srl / 6 & 7
Lucart S.p.A / 9 & 35
Marca by Bolognafiere / 18 & 19
MBD (Marketing by Design) / 42
PLMA Chicago Trade Show / 5
PLMA World of Private Label / 15
Seneca Foods / 11
Shanghai Hutchison Whitecat Co. Ltd / 41
The Perla Company / 13
Tuttofood Milano 2025 / 79
V Label Italia / 39
Valsa Group / 37
Velocity Conference / 83
Vertex Awards / 65
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