We sent this issue to our printer on 29 October 2024, exactly one week prior to the United States Presidential Election.
Who won? Are you satisfied with the results? Has there been a civil war? I pray not. Is about 50% of the country disappointed? I expect so.
What about the other half? Are they feeling jubilant? I think tentative might be more accurate. Whoever won now has a job to do.
And chances are, you are reading this at or soon after PLMA Chicago, the largest private label trade show in North America. So, we have a job to do as well.
What’s next?
The 2024 US Presidential Election process has been historic on many levels. The first black woman to ever represent her party in a presidential election. The oldest person to ever have his party’s nomination. One assassination attempt and another potential that was thwarted. Safe to say, if you called this election extreme, it would be an extreme understatement.
What’s next is up to us. And perhaps that is what frightens me most. I’m confounded and deeply disappointed by voter’s willingness to excuse what their candidates say, substituting their hopes (or personal interests) for what’s actually coming out of their mouths. As Maya Angelou once wrote, “When someone tells you who they are, believe them.” Kamala Harris and Donald Trump told us, with their own words and actions, who they were.
Regardless of this election’s outcome, it is my sincere hope that we, as citizens, begin to think about more than ourselves and our tribes. As President Kennedy so eloquently and memorably stated in his 1961 inaugural address, “Ask not what your country can do for you, but what you can do for your country”.
This means something to me. This blessed country of ours, one my father fought for during WWII, deserves so much more than what we are giving it. It needs to be loved, respected, and nourished. And so do we.
Both sides have become shrill and petty, and the nation is crippled by special interests who just take, take, and then take more. If we don’t snap ourselves out of this downward, self-absorbed, tribal existence, someone else sure will, they are already trying, already succeeding.
I don’t have a clue what’s next, but whatever it is, we did it.
More than 3.000 manufacturers from 70+ countries will show their newest and best products to over 18.000 retailers, wholesalers and other private label professionals. Products include all food and beverages, health & beauty, household, housewares, leisure & DIY, pet products, ingredients and packaging.
Jacco van Laar BRAND AMBASSADOR jacco@globalretailmag.com
Melissa Subatch CREATIVE DIRECTOR info@melissasubatchdesign.com
Andrew Quinn DIGITAL DIRECTOR andrew.quinniii@gmail.com
Luisa Colombo EUROPEAN DIRECTOR luisa@globalretailmag.com
Ana Maria Jimenez Aguilar BUSINESS DEVELOPMENT ana@globalretailmag.com
Sabine Geissler GREENTASTE.IT Italian Business Development s.geissler@greentaste.it
CONTRIBUTORS
Perry Seelert Emerge perry@emergefromthepack.com
Christopher Durham Velocity Institure cdurham@retailbrandsinstitute.org
Maria Dubuc Marketing By Design mdubuc@mbdesign.com
Hans Kraak Kraak Media kraakmedia@gmail.com
Elena Sullivan sullivan.elena@gmail.com
Tom Prendergast PLMA tprendergast@plma.com
Kevin Ryan, MS, PhD CEO, Malachite Strategy and Research kevin@malachite-strategy.com
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Phillip Russo, Principal 45 Upper Kent Hollow Road Kent, CT 06757 Tel. +1 917 743 6711
All rights reserved under the Library of Congress. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any
Global Retail Brands is published 4 times a year.
Editorial Submissions phillip@globalretailmag.com
Advertising
LUISA COLOMBO
Luisa is an International Sales specialist with over 30 years of experience in the development organization and sales of products and services in an international environment. She has acquired extensive skills in promotion and advertising for the private label sector. Expert in the development of innovative sectors and products. For Global Retail Brands she shares the working group with Ms. Ana Maria Jimenez.
MARIA DUBUC
President of MBD, is a creative and workflow expert in the retail landscape, Maria’s 30-year career translates branding experiences into eye-catching design that is unique and distinct for each client. he has created new private brands and redesigned/repositioned existing brands with leading retailers, while also implementing workflow management systems specifically tailored to the clients’ needs. Current clients include The Home Depot, Smart & Final, PetSmart, 7-Eleven, PriceSmart, BJ’s Wholesale Club, Sprouts Farmers Market, WinCo Foods, Natural Grocers and more.
CHRISTOPHER DURHAM
President of the Velocity Institute
Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
EUGENE GERDEN
is a freelance writer who writes on a wide range of international topics, from commerce to chemistry and from wine to aviation. He has contributed to many publications, including Decanter, International Aviation News, Chemistry World and The Journal of Commerce. For Decanter, he has covered several stories on wine markets and production in Russia, Georgia and Bulgaria. gerden.eug@gmail.com
HANS KRAAK
Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.
KATIE LOCKE
If you’ve ever met Katie, you’ve seen or heard her excitement for building or rebuilding brands. Her passions also include just about every facet of food and eating experiences. For the past 9 years, Katie has worked in Sales & Marketing for Marketing by Design (MBD), a branding and packaging design agency specializing in high volume retailer programs.
PERRY SEELERT
A retail branding and marketing expert, with a passion for challenging conventional strategy and truths. Perry is the Strategic Partner and Co-founder of Emerge, a strategic marketing consultancy dedicated to helping Retailers, Manufacturers and Services grow exponentially and differentiate with purpose.
LYNDSAY STONER
Lyndsay brings over 18 years of experience in the design industry, specializing in food and beverage packaging design. As a Design Manager at MBD, she is passionate about helping retailers and brands discover their unique voice through innovative creative solutions. Committed to fostering strong client relationships, she consistently seeks opportunities to inspire, challenge, and guide clients in unlocking their design potential.
NOVEMBER
COSMOPROF ASIA
Hong Kong, China 12 – 15 NOVEMBER www.cosmoprof-asia.com
PLMA’S US TRADE SHOW
Chicago, IL, USA 17 - 19 NOVEMBER www.plma.com
DECEMBER
COSMOPROF INDIA
Mumbai, India 5 – 7 DECEMBER www.cosmoprofindia.com
JANUARY 2025
MARCA BOLOGNA
Bologna, Italy 14 – 16 JANUARY www.marca.bolognafiere.it/en
PLMA’S PACKAGING CONFERENCE
The Hague, Netherlands 30 JANUARY www.plmainternational.com
FEBRUARY 2025
ISM COLOGNE
Cologne, Germany 2 – 5 FEBRUARY www.ism-cologne.com
BIOFACH
Nuremberg, Germany 11 – 14 FEBRUARY www.biofach.de/en
MARCH 2025
COSMOPROF WORLDWIDE BOLOGNA
Bologna, Italy 20 – 23 MARCH www.cosmoprof.com
APRIL
PLMA LEADERSHIP CONFERENCE
Scottsdale, AZ, USA 2 – 4 APRIL www.plma.com
NOTABLE
A Global Gathering:
PLMA’s 2024 Trade Show Showcases Innovations from Around the World
The sold-out show floor of PLMA’s “The Store Brands Phenomenon 2024 - Empowering the Retail Industry” Private Label Trade Show, Nov. 17-19 in Chicago - will be filled with nearly 1,800 exhibitors and more than 3,000 booths.
This includes more than 800 international suppliers and a record 50+ country pavilions. Authentic international foods and nonfoods from more than 60 countries will be showcased in the North, South and Sky Halls at the Donald E. Stephens Convention Center. The globally diverse product assortment includes gourmet and specialty food, ethnic products, authentic flavors, personal care items, household products and unique ingredients from their origin country.
Country and regional pavilions from North and South America, Europe and Asia will help buyers to source new and innovative products for today’s global consumer. These include five new pavilions this year:
• Morocco: Couscous, cotton candy, rice and more.
• Poland: Functional beverages, smoothies and vodka.
• Vietnam: Spices, seasonings, fruit juice and coconut milk.
• Portugal: Rice-based ready meals.
• Costa Rica: Frozen and dried pineapple and healthy snacks.
In addition, there will be expanded pavilions from Australia, Canada, Chile, France, Greece, Guatemala, Italy, Peru, Spain, Ukraine, and many other countries and regions.
Among the trends attendees will see this year at booths from international suppliers:
• Baby diapers/adult incontinence.
• Personal beauty products, including creams, toners, serums.
• Convenience foods and snacks with healthy attributes.
• Wine and spirits from Australia, France, Italy, South Africa, Argentina, Chile and more.
• Tequila from Mexico.
• Japanese gin.
• Nonalcoholic spirits.
What’s more, there’s a 25% increase in nonfood international booths this year, making it one of the fastest-growing segments of the Show. Nonfood categories include Beauty, Household Cleansers & Detergents, Paper & Plastics, Self-Care & Wellness and Pet Products.
Along with international products, the show provides one-stop-sourcing of American-made/U.S.-manufactured foods, beverages, flavors, ingredients, refrigerated and frozen foods, sustainable packaging, self-care, personal beauty, baby care, pet food and supplies, household goods, general merchandise, and much more.
Plus, a dedicated wine and spirits pavilion will be a main attraction at the Show. Wine, spirits, readyto-drink cocktails and non-alcoholic beverages will be featured in the pavilion.
Additionally, exhibitors will showcase the latest products and services that resonate with consumers in all life stages. Sustainable packaging and on-the-go snacks and beverages for Gen Z; functional beverages and other wellness products for Baby Boomers; and ethnic fare for millennials are among the many examples of multigenerational products that will be on display.
On-Site Exhibits
• PLMA’s Idea Supermarket®, featuring the latest product and packaging trends from around the globe.
• A display of retailer food and nonfood products that won a prestigious 2024 PLMA Salute to Excellence Award® for product innovation.
• Plus, there’s the New Product Expo:
The New Product Expo is a showcase of select product and packaging innovations from companies exhibiting at the show:
Located inside the Idea Supermarket in the lobby of the convention center, the New Product Expo features hundreds of new foods, beverages, household goods, personal care products and much more.
Both domestic and international exhibitors submitted items for consideration. Products were selected based on the level of innovation, sourcing, sustainability and packaging.
Each product is conveniently identified by product name, category, company name and booth number.
Speaker Line-Up
Along with the expansive exhibit floor, the Show offers an engaging and impactful speaker lineup at the Hyatt Regency O’Hare, which is located adjacent to the convention center.
SUNDAY, NOVEMBER 17
2 P.M.
OPENING SEMINARS:
Unlocking the $100 Billion Opportunity: The Future of Private Labels.
Randy Burt
Partner & Managing Director
Matt Hamory
Partner & Managing Director
Alix Partners
Generative AI: A Force to Increase Productivity.
Conor Grennan
Chief AI Architect, NYU Stern School of Business
Top Trends for 2025. Tom Vierhile
VP, Strategic Insights, North America, Innova Market Insights
The Best Story Wins.
Tim Pollard CEO, Oratium
MONDAY, NOVEMBER 18
8 A.M.
Keynote Breakfast
Dave Rinaldo, President ALDI
The expansion-minded efficient grocer that is an exemplar of store brand marketing will deliver the keynote address:
Hungry for Value: How Retailers and Manufacturers Can Fuel the Private Label Boom Rinaldo will discuss how demand for private label is at an all-time high, and the industry is poised for continued growth. He will share insights about the retailer mindset and how the private label industry can come together to make the most of this historic moment.
TUESDAY, NOVEMBER 19
8 A.M.
Retail Trends Breakfast
Why She Buys: Grow Sales and Market Share with the World’s Most Powerful Consumers
Bridget Brennan Founder & CEO
Female Factor www.plma.com
PLMA Announces January 2025 as Store Brands Month
Partnership of retailers & manufacturers will promote private label products to country’s grocery shoppers
PLMA has proclaimed January 2025 as the inaugural Store Brands Month. A nationwide collaboration of retailers and private label suppliers, the celebration is planned to be an annual event that promotes private label products to the country’s grocery shoppers.
The month-long event will focus on increasing consumer attention to the positive attributes of store brands -- including quality, value, uniqueness and innovation -- across all categories within both brick and mortar and online retail formats.
Specific promotional and informational strategies of Store Brands Month, which will involve both food and non-food products, will be organized by participating retailers and delivered in-store and through digital and social media platforms.
Its principal goal is increasing shoppers' trial and purchase of private label items. Surveys consistently show that sampling is store brands best friend when it comes to convincing consumers to switch their allegiance away from national brands. This “sticky” effect, the result of a good experience with their new choice, often leads consumers to eschew national brands and permanently change their preference to private label, say the surveys.
Store brands are everywhere. Signaling their size and breadth, according to Circana Unify+ data in 2023, among 179 food categories store brand sales were recorded in the U.S., 98% were store brands; in 138 nonfood categories, store brand sales appeared in 132, or 96%.
“The time is right to bring greater visibility among consumers to our thriving industry,” said PLMA President Peggy Davies. “By coming together with our partners during a month-long campaign, we have an opportunity to further expand the presence and strength of the largest CPG brand in the store.”
The event will be rolled out in the wake of what is expected to be store brands' best year ever for sales and shares. During the first nine months of 2024, dollar sales grew by 2.9%, outpacing national brands, which were up 1%. In unit sales, store brands also outperformed their counterparts, increasing by 2.3% as brands declined 0.8%. For the period, store brands achieved all-time highs in both dollar (20.4%) and unit (22.8%) shares. PLMA projects sales for 2024 will surpass a quarter trillion dollars, a new record.
www.plma.com
Private Label Hall of Fame Nominations Opening in January
PLMA has announced the nomination process for the Private Label Hall of Fame will open in January 2025, with the induction ceremony of the honorees taking place during PLMA’s Annual Meeting & Leadership Conference in April.
The Private Label Hall of Fame was created in 2006 to recognize retailers, manufacturers and suppliers, wholesalers, members of the press, market researchers and consultants who have made significant contributions in their own organizations, as well as those who have set standards of excellence and accomplishment throughout the industry to the growth and development of the global private label industry. The Hall of Fame now includes over 100 members.
Induction is based on annual nominations offered by representatives of the industry and a final determination made by a selection committee composed of executives and other leaders with wide experience and knowledge of the history and evolution of private label around the world.
The Hall of Fame inducts honorees in four categories: Lifetime Achievement, Private Brand Champion, Private Brand Innovator and Next Gen Private Label Leader.
The Lifetime Achievement category pays tribute to those who, over the span of their careers, have distinguished themselves as a leader of store brand development and innovation. Private Brand Champion recognizes those with a track record of developing successful initiatives that lead to category growth and who have vision and determination that cut through barriers and obstacles.
The Private Brand Innovator category awards those who have demonstrated out-of-the-box decision making leading to a new way of doing business, while the Next Gen Private Label Leader category recognizes those who are under the age of 40 and have grown their businesses through innovative thinking.
&
MEETING LEADERSHIP
Keynote by John Sinclair, Sprouts CEO
And Industry Panel On Impact Of Rx Weight Loss Meds Highlight PLMA's 2025 Annual Meeting & Leadership Conference
Jack Sinclair, CEO Sprouts Farmers Market
“The Leadership Conference is a key event for industry professionals, second only to the Private Label Trade Show in Chicago”, says PLMA President Peggy Davies. "It aims to unite manufacturers, retailers, and other stakeholders to discuss trends in private brands and retailing while fostering networking opportunities."
Headlined by a keynote from Jack Sinclair, CEO of Sprouts Farmers Market, the Phoenix-based, healthy food grocer, PLMA’s 2025 Annual Meeting & Leadership Conference, will be held April 2-4, 2025, at the Mountain Shadows Resort, Scottsdale, Arizona.
Sinclair, whose "Fireside Chat" will conclude the Conference, brings more than 35 years of experience in retail and grocery to Sprouts since joining the company in June 2019. He was previously CEO of 99 Cents Only Stores LLC, and Executive Vice President of the U.S. Grocery Division of Walmart, Inc. Sprouts operates more than 400 stores in 23 states and is No. 51 on Progressive Grocer’s 2024 list of leading food and consumables retailers in North America.
On the main stage, Thomas Bailey, Executive Director, Consumer Foods, RaboResearch Food & Agribusiness, will deliver the opening presentation, "The Perfect Storm." On day two, “Saving America: Private Brands Helping Retailers, Consumers, and Farmers” will be presented by Burt P. Flickinger III, Strategic Resource Group. He will explain how the role of private brands has never been more important for shoppers, retailers and the agriculture community.
The Conference will feature shorter presentations, more engaging topics, and several panel discussions, along with numerous networking opportunities.
A panel moderated by industry consultant Michael Sansolo will explore the impact of new Rx weight loss medications on consumer behavior and food marketing, discussing how store brands can support healthier lifestyles.
Panelists Include:
• Maria Arand, 84.51° and Kroger
• Katie Bowles, Deloitte
• Jocelyn Carter, Kerry
• Rachel Dalton, Kantar
• Laurie Demeritt, The Hartman Group
• Other industry leaders from McKinsey, GlobalData, and more.
"The conference promises to be an invaluable experience for those in the private brand sector, offering insights and discussions that will shape the future of retailing," adds Davies.
For more details on PLMA's 2025 Leadership Conference, contact info@plma.com.
www.plma.com/events
PLMA’s Packaging Conference
Plans are coming together for PLMA’s upcoming packaging conference, scheduled for 30 January in The Hague, Netherlands. This full-day event will tackle key issues in packaging, providing insights into the challenges and solutions that retailers and manufacturers face today. The program will feature a diverse range of presentations, covering topics such as packaging trends and innovation, creative and structural design, brand identity, consumer perception and packaging effectiveness, sustain
able packaging and PPWR, case studies of challenges in waste management, and e-commerce solutions including the future of packaging in the next decade in an era driven by advanced technologies and AI. In addition, a panel of industry experts will examine the impact of the new EU regulations on the industry and discuss their implications for businesses.
The conference will conclude with key takeaways to help shape future business strategies.
PLMA’s Professional Executive Education Program Back
in person on 5 and 6 March
Next year, PLMA will host its in-person Executive Education Program on March 5-6 at the prestigious Nyenrode Business University, with new expert-led lecturers that focus on modern private label practices in today’s rapidly changing retail landscape and shifting consumer behaviors. The program, designed for executives and professionals in private label, retail, and manufacturing, will explore current opportunities and challenges, addressing how to adapt proactively and stay ahead while
implementing both short-term and long-term strategies.
Over the course of two days, participants will gain deeper insights and practical tools to excel in new product development, understand generational marketing—especially regarding Gen Z—and enhance their awareness of marketing strategies, including the navigation of emerging technologies such as AI. Store visits and case studies are part of the curriculum.
Furthermore, a festive celebration will be organized to honor the winners of PLMA’s inaugural Salute to Excellence Packaging Awards, recognizing outstanding achievements in Design, Convenience, Sustainability, Performance Excellence, and Innovation. The event will be open to all pre-registered attendees and award-winning retailers.
In addition to knowledge sharing, the program offers networking opportunities, allowing participants to build connections during dinners and lunches. Attendees will receive a PLMA certificate, recognizing their enhanced understanding of the private label business.
plma.com/events/ plma-executive-education
A Delicious New Addition to the Chiaverini Range Le
Bontà Keeps Impressing with Innovations!
Le Bontà continues to impress with innovations! Chiaverini Florence is ready to introduce a brand new product in their portfolio. Just one year after the official launch of their iconic jam range on the international stage, the Florentine-based brand is now looking to present a product line expansion strategy.
Spread The Love: A Decadent Spread That Satisfies Your Sweet Tooth
The newest addition to the Chiaverini family is a luxurious Hazelnut Cream. This is not your average store-bought spread. Crafted with 30% real hazelnuts and following a time-honored recipe, each jar bursts with rich, nutty flavor. This specialty new product uses only the finest ingredients, so anyone can indulge guilt-free. No artificial flavors, colorings, preservatives, or palm oil are included.
Not Just A Breakfast Spread, A Gourmet Lover’s Indulgence
Experience pure hazelnut bliss with Chiaverini’s Hazelnut Cream. The newest cream can elevate the breakfast routine, add a touch of magic to desserts, or simply be savored by the spoonful. Its soft and silky texture makes it the perfect way to enrich any food lover’s pantry, embracing the taste of pure indulgence.
A Legacy of Dedication
Chiaverini Jams have been defining Florentine culture since 1928. Originating from the passion of the Chiaverini Brothers, their commitment to quality echoes in every jar, making Chiaverini a staple in Florentine homes. The secret to Chiaverini’s success lies in simplicity: just fruit, sugar, and passion. Each jar is a testament to the art of slow cooking, melding flavors into perfection. Chiaverini's jams are history, Florence's essence in every jar. Each represents dedication, heritage, and resilience. Chiaverini isn't just a taste of Florence; it's a taste of history, a flavor transcending time.
An Unmistakable Symbol
The packaging of the Chiaverini “Pail” is not just a container; it represents an evolution from rustic wood to sleek aluminum. The new line, featuring distinct colors for each flavor, caters to collectors while upholding the brand’s essence and tradition.
Chiaverini Jams is part of LeBontà Group, a Tuscan based company that brings together high-quality brands with a strong connotation of genuine and natural products. www.chiaverinifirenze.it/en http://www.lebonta.it/en
Sourcing
Certified Origins was born in 2006 thanks to the union of two Tuscan cooperatives of farmers and an organization specializing in international sales and distribution to export and provide fresh and authentic Extra Virgin Olive Oil to families everywhere in the world.
Today, we remain cooperative-owned and continually expand our portfolio by directly sourcing from farmers in the Mediterranean region. The confidence and trust built over decades in the industry means we can guarantee the quality of our products and give us access to the scale necessary to work with retail organizations.
Production
Our international distribution and warehousing network and services mean we can deliver anywhere in the globe within 4-8 weeks, and in as short as 2 days in the USA and Canada.
Distribution and Warehousing
Our international distribution and warehousing network and services are interconnected with our production plants, allowing us to offer efficient warehousing services and to deliver anywhere globally within 4-8 weeks and in as short as two days in the USA and Canada.
Research and Traceability
Since 2019, we have invested over $1.2 Million in Research & Development in technology & tracking systems. We deploy the latest technologies and third-party certifications to reduce the risk of information manipulation at the source while monitoring our food supply chain’s quality and safety standards.
We are ISO 22005 certified to guarantee traceability across our supply chain, and we utilize Oracle blockchain technology to ensure transparency from farm to bottle for our EVOO and Tomato sauce programs.
Thanks to our partnerships with the University of Salento and Eurofins, we can scientifically verify the authenticity of Extra Virgin Olive Oil’s origin by investing in nuclear magnetic resonance (NMR) and isotopic signatures technologies.
We built an extensive private database of unique «fingerprints» with 1k+ different geolocalized samples of olive oils to provide scientific support to EVOO authenticity to our partners. Each year, our data increases by hundreds of samples to further improve the accuracy of the results.
Sustainability Initiatives
• CARBON REDUCTION:
Certified Origins launched multiple lines of carbon-neutral certified Italian EVOOs under its flagship brand, Bellucci.
• RECYCLED PACKAGING:
Certified Origins utilizes 50% recycled PET and recycled cardboard materials.
• GREEN ENERGY:
Certified Origins Italian facility uses energy supplied by photovoltaic panels and olive pits as a fuel source.
NOTABLE
Farmo: Made in Italy and Gluten-Free Production for Every Need
With over two decades of expertise, Farmo has established itself as a leader in the production of gluten-free foods, blending Italian craftsmanship with cutting-edge technology. From its beginnings in the gluten-free market, the company has consistently demonstrated its ability to innovate and expand, making it a trusted partner for businesses seeking high-quality, health-conscious products.
Diverse Product Range
Farmo’s extensive portfolio reflects its capacity to cater to the evolving needs of consumers. From gluten-free Pasta to Bakery products, Mixes, and Ready Meals, Farmo’s production facilities offer a broad spectrum of choices. The introduction of lactose-free, plant-based, keto, and high-protein product lines further highlights the company’s ability to adapt to dietary trends. Whether for breakfast, lunch, or dinner, Farmo’s products provide tasty, nutritious solutions that never compromise on flavor. The selection of high-quality ingredients, the attention and care in preparation, guarantee safe and excellent-tasting foods. Eat a better life is a mantra for Farmo. If eating is a necessity, eating healthily is an art, which turns being at the table into an opportunity to take care of yourself.
Farmo’s Strong Presence in the U.S. Market
The range of Farmo products is very wide: Bakery mixes (basic preparations for bread, pizza, focaccia, gnocchi, fresh pasta, desserts and large leavened products), sweet and savory baked products (muffins, plumcakes, cakes, shortbread biscuits, crackers, and breadsticks), pasta (in various shapes), and meal solutions (prepared with gluten-free pasta and dehydrated seasoning in various flavors). Each phase of production is carried out in accordance with the highest quality and food safety standards, in which the products are packaged both in boxes and in barrier heat-sealed packages in order to best preserve them and rule out the possibility of any contamination.
Expanding Global Reach
Farmo’s success extends far beyond Italy, with a significant presence in the North American and European markets. Its dedication to quality and innovation has earned it a reputation as a top gluten-free manufacturer worldwide, with products available in major international markets. Whether it’s for retail, foodservice, or private label, Farmo continues to expand its global footprint, offering a reliable partnership for businesses looking to enter or grow in the health-conscious food sector.
In 2012, Farmo opened up to America, bringing its products to the US tables. Thanks to Farmo USA Inc., the company created for the distribution of Farmo products in the US, the products have distinguished themselves throughout the US so as to allow Farmo to climb year after year to the top of the “fast-growing company” ranking of the first 5,000 American companies in continuous and exponential growth, thus becoming synonymous with quality and taste, even overseas, and consolidating its credibility on international markets. Carefully following new trends and anticipating future scenarios is a must in a market that allows for no breaks, where after a few months the supply risks not meeting demand. In a mix of tradition and innovation, Farmo is gaining more and more ground in a global gluten-free market that has seen its volumes triple in the last three years with projections that confirm its constant growth.
The brand’s presence at PLMA Chicago, an international B2B fair for the entire American agri-food ecosystem, positions Farmo in a prominent role as an Italian Healthy Food Manufacturer, with the ideal expertise for restaurateurs or companies that want to introduce gluten-free foods, also to be marketed under their own brand.
Rite Stuff Foods Showcases Exciting Snack Selection at PLMA Chicago
From 17 to 19 November 2024, visitors to this year’s PLMA trade show in Chicago are warmly invited to explore Rite Stuff Foods’ diverse and innovative range of finger foods and snacks at stand F1238. Attendees will have the opportunity to sample the latest products on-site and learn firsthand about the production processes and unique benefits of each offering. As part of the USA’s most significant private label trade fair, Rite Stuff Foods will also highlight emerging trends in the snack industry.
“We are delighted to be participating once again at the largest private label trade fair in the USA, showcasing our innovative product solutions. PLMA provides the perfect platform for us to engage with industry professionals, foster new partnerships, and grow our network.” says Curt Snyder, CEO of Rite Stuff Foods, Inc.
Product highlights available for tasting include:
• Idaho Mozzarella Cheese Sticks: Perfectly melted mozzarella wrapped in a crisp, golden-brown breadcrumb coating.
• Homestyle Wedges: Crispy on the outside, with tender Idaho® potato inside, offering a unique flavour experience.
• Cheesy Jalapeño Bites: A savoury corn tortilla with a crunchy, golden-brown coating, filled with hearty cheddar cheese and spicy jalapeños.
• Mac & Cheese Bites:
A delicious blend of macaroni in a creamy processed cheese sauce, coated in a crispy tempura batter and fried to perfection.
These products are available for both retail and food service sectors.
Rite Stuff Foods is well known for its popular and versatile potato-based snacks, made exclusively with authentic Idaho® potatoes. These products have been a firm favourite in the USA for many years and are well established in the market. With a workforce of over 230 employees, Rite Stuff Foods is one of the leading manufacturers of Idaho® potato products in the USA. Since 2019, the company has been part of the Frostkrone Food Group, which operates across eight locations in four countries: Germany, France, the UK, and the USA.
“We welcome everyone to stop by, discover our exciting range of finger foods and snacks, and enjoy a taste of our latest innovations.” Curt Snyder adds.
ritestuff.com frostkrone-foodgroup.com
Forty Years of Organic Excellence: How Germinal Group Combines
Innovation, Quality, and Sustainability
With over 40 years of experience, Germinal Group is a leading producer and distributor of organic, health-focused, functional, gluten-free, vegan products, and baby food, all made with raw materials from rigorously controlled supply chains. The group currently operates a 35,000 square meter production area, spread across three facilities specialized in producing sweet and savory baked goods, fresh ready meals, and, since 2023, organic pasta.
All raw materials used by Germinal are grown without synthetic chemicals, as required by current regulations, and the final products are made without the addition of colorants, preservatives, additives, or GMOs, in compliance with legal provisions.
This is Germinal’s vision of organic: a tradition of authenticity, a commitment to quality, respect for the environment, food safety, and passion. Germinal’s products are designed to accompany consumers throughout the day, from breakfast to dinner, always with a focus on well-being and environmental responsibility.
Today, Germinal Group is one of the leading European producers in the organic bakery sector, with a particular specialization in free-from and rich-in products, as well as products suitable for special diets and baby food.
The research and development department is the company’s flagship: it closely monitors every stage of the production chain, from the selection of raw ingredients by the supplier to the finished product on the shelf. We
are dedicated to ensuring the highest standards of food safety, which is why we have already obtained all the most important certifications that guarantee the entire production process, as well as the quality of the finished product. Thanks to the flexibility of our production lines, the expertise and experience of our staff, and the excellence of our R&D and Quality departments, we can create a wide range of different products, develop new recipes, and offer various packaging options. We gather and analyze specific requirements in terms of taste characteristics, shapes, and packaging options. For our baby food line, we produce a wide range of products such as biscuits, bars, and pasta, available in various shapes and recipes.
Our children’s biscuits come in fun shapes like hearts, stars, letters, “wonderland,” and cookie squares, with flavors ranging from strawberry to banana, apple, apple-carrot, banana-strawberry, strawberry-raspberry, apple-cinnamon, vanilla, coconut, and hot chocolate. Our children’s pasta also offers a variety of shapes, including letters, little space, little circle, little snail, little butterfly, strings, and little shells, to meet every need and preference. We are also developing a new line of “fruity and veggie” bars, where fruit and vegetables are combined in original and nutritious blends. Among the options, we have a sweet potato shortcrust pastry filled with banana, mango, and coconut, and another with beetroot, filled with apple and spinach. These new creations not only aim to satisfy children’s taste buds but also provide a healthy and balanced option for their daily snacks.
We then put all the know-how acquired in over 40 years of market experience at our partners' disposal to propose the best solutions. Our specialization in the production of allergen-free products, foods suitable for special diets, and baby food, combined with a growing awareness of the importance of personal well-being, has attracted the interest of many customers from around the world.
Germinal Group stands out not only for the quality of its products but also for its commitment to reducing environmental and social impacts throughout the entire production chain, from the choice of raw materials to recyclable packaging.
Over the years, Germinal Group has undertaken significant sustainability initiatives, such as introducing recyclable packaging and biodegradable bags, and primarily using FSC-certified paper, demonstrating its commitment to responsible forest resource management. On the energy front, the company has invested in renewable energy, with photovoltaic systems that cover an increasing portion of its energy needs.
Il Mangiar Sano S.p.a. S.B. Via Staizza 50, 31033 Castelfranco Veneto, TV, Italy Telefono +39 0423 1770 Email info@germinal.it
www.germinalgroup.it
NORTH HALL Booth F-1827
The Leading European Producer of Canned Legumes and Canned Tomatoes
Headquartered in Angri (Salerno, Italy), La Doria is a leading Italian group in the vegetable canning sector, particularly in the production of tomato derivatives, ready-made sauces, canned pulses, juices and fruit drinks. Today, La Doria is Europe’s leading producer of canned pulses, peeled and chopped tomatoes in the retail sector and one of Italy’s leading producers of fruit juices and drinks. The company is also Europe’s leading producer of private label ready-made sauces. As a supplier to major retail and discount chains around the world, La Doria stands out as a group that is primarily dedicated to the production of private labels, the brands of major retailers. In fact, more than 97% of the group’s turnover is generated in this segment.
Underlying this specialization is a strong and determined mission to dominate the large retail and organized distribution markets, offering excellent quality products at very competitive prices as an alternative to the brand.
The Group currently has 6 production plants, 3 in the province of Salerno (Angri, Fisciano, Sarno), 1 in Faenza (Ravenna), 1 in Lavello (Potenza) and 1 in Parma. The international market is the most important sales channel for La Doria, accounting for over 80% of its turnover. The company has significant market shares in the UK, Germany, the rest of Europe, Australia and Japan.
La Doria’s business model is based on the synergy between values considered inalienable - legality, ethics, transparency, respect for human rights, respect for the environment, development of the territory - and the economic solidity of the Group. Convinced that leadership also entails responsibility in the field of sustainable practices, the company has made a concrete and firm commitment to operate with respect for people and the environment at all stages of the production and distribution chain. The responsible management of energy resources, the reduction and recycling of waste and the sustainability of packaging are some of the main guidelines followed by the Group in terms of environmental sustainability.
A firm believer in responsible supply chain management, La Doria implements a series of measures aimed at promoting fair working conditions and the rights of workers involved in harvesting in conjunction with growers’ organizations. The link with the territory is another issue that has been close to the company’s heart since its origins. This includes initiatives to promote young people’s right to education and training and their integration into the labor market, as well as projects to regenerate the area and promote social welfare. The Group also contributes to the growth of the local economy by using a high percentage of suppliers operating in the South of Italy.
commerciale.estero@gruppoladoria.it
HALL F Booth 7805
Innovation and Sustainability From Lucart Group
Lucart, a major European manufacturer of thin MG paper for flexible packaging, is a key player in the consumer goods and away-from-home markets as a producer and transformer of tissue and airlaid paper. Its attention to people, sustainable processes, and approach to innovation means they offer cutting-edge products that meet market challenges and customers’ needs.
Fiberpack® is their flagship project in this field: it combines advanced technology and environmentally friendly processes, demonstrating that circular economy principles are fully applicable to the tissue sector.
Lucart created this project starting from the idea of using all the elements of beverage cartons according to circular economy principles. The production process relies on an innovative technology that separates the cellulose fibers found in beverage cartons from polyethylene and aluminum by physical-mechanical action. With this technology, they avoid substances that may be harmful to people or the environment. They produce tissue products with the fibers obtained through this process and recover the aluminum and polyethylene, converting them into a homogeneous material called Al.Pe.®, which other industries use to produce various items.
The tons of Fiberpack® paper Lucart has produced from 2013 to 2021 have contributed to the recovery of more than 7.6 billion beverage cartons, saving more than 3.3 million trees and preventing more than 195,000 t of CO2e from being emitted into the atmosphere.
Lucart’s continuous research and development work has led to many projects aiming to improve the quality and performance of its products. One such project has led to the innovative QMilk® process, which makes it possible to extract and transform the basic proteins in milk into a soft and precious fiber without using chemical agents. The process preserves the amino acids, and all the moisturizing and nourishing properties of milk in the resulting fiber. It guarantees a 100% natural formula that is dermatologically tested, ultrasoft, and highly resistant.
Lucart is also the only brand in its target market to offer Airlaid products with exceptional absorbency and strength performance. The Airlaid technology uses long, highly resistant cellulose fibers that never come into contact with water during the production process (dry paper) to remain super absorbent. Fibers treated with this process naturally form a “dam” structure, offering
outstanding results: can absorb up to 7 times its weight and, thanks to its exceptional resistance, can be reused up to 20 times, compared to 1 or 2 for competitive products.
Lucart is a company made up of people who choose to use innovative and sustainable processes in development, transformation, and manufacturing of paper products, collaborating responsibly for the future of their business and the planet.
Lucart has always been at the forefront of the study of innovative packaging able to reduce the environmental impact of its products. After launching the world’s first line of toilet paper with materbi corn starch packaging in 1997, the company created a series of products with entirely plastic-free packaging in 2019.
The Deep-Fried (R)evolution
Valsa Group as leading manufacturer of frozen, chilled and ambient pizza, pinsa, focaccia and snacks, identifies its primary goal in promoting the true Italian food lifestyle all over the world. The headquarters is located in Valsamoggia, in the very heart of Italy. This is where the history of the Group began, nevertheless our roots go from North to South, through our 10 plants: in a purely Italian entrepreneurial path. Our daily commitment could be easily summed up: CULTURE . EXCELLENCE . INNOVATION.
Valsa Group launches the new deep-fried pizza and snacking range.
The surprising Gnoc Frét, a traditional soft and melty delight in every bite: the most traditional Italian fried dough. Light and fragrant, for a flavorful alternative to bread itself, offers the perfect match with sweet and savory alike. Stuff it, dip it, share it: Gnoc Frét is the go-to treat you cannot give up.
The amazing mini panzerotti, small treats from the heart of Apulia, combining the authenticity of Mediterranean cuisine with modern convenience. A tasteful filling, in many many flavors, wrapped into a thin and golden dough, for one of the most traditional Italian recipes.
And…what if pizza could be taken to the next level? Deep-fried pizza, a voyage through uncharted local Italian traditions: a mouthful of tasty delicious nuances, it is the perfect product to be shared or enjoyed alone. The most flavorful dough you’ve ever had in a pizza.
A deep-fried (R)evolution, with the high, outstanding quality you can find within Valsa Group only.
The Group’s strategy strength, is the combination between a traditional manufacturing process and a greater focus on convenience for the consumer, keeping the highest quality standards: in contemporary market, convenience supported by premium quality, is essential to create value into the supply chain.
Valsa Group is a reliable and well-known business partner in 50 countries around the world; this has been possible thanks to choices and investments in sustainability, production capacity, organizational integration and convenience innovation, with a special commitment to process transparency, waste reduction and green energy use.
Through the brands Valpizza, La Pizza+1, Forno Ludovico, Megic Pizza, Ghiottelli, Il Borgo and Tuscanya Bakery, Valsa Group is the unique large-scale and highly qualified partner able to supply a wide range of items in each category, from frozen to deli.
info@valsagroup.it
The V-Label Brand: The Ally of Private Labels!
Dozens of distribution chains and hundreds of private label product manufacturers in Europe and elsewhere have already chosen the V-Label brand to identify products suitable for vegetarians and vegans. The V-Label brand’s unique characteristics make it the perfect ally and partner for private label products, retailers and large-scale distributors.
First of all, the V-Label brand is registered in over 70 countries around the world and is distributed worldwide, allowing international distributors and producers to use a single, distinct vegetarian and vegan label independent of where their products are manufactured or distributed. Despite its widespread use, the V-Label brand continues to maintain the same criteria and testing methods for product designation, and the uniform nature of this process allows for it to be implemented throughout the world without any variation.
The V-Label brand guidelines were established by major European Vegetarian and Vegan Associations in order to provide assurance and guarantee safety for customers and consumers. Checks are performed with the utmost care to ensure quality and compliance with the standards of the V-Label brand, which is synonymous with reliability and safety for the end customer.
For this reason, self-declarations are not accepted: individual ingredients and manufacturing procedures are inspected in order to be able to stand behind the vegetarian or vegan designation appearing on the labels of the products bearing the brand.
And, while the inspections are indeed strict in order to ensure compliance with quality standards, our product assistance is tailored to the customer. We know how complex distribution can be and thus our goal is to provide the utmost flexibility to better assist manufacturers and distributors, starting from being on the ground locally to break down language barriers and issues arising from working across different time zones.
We always have expert personnel capable of handling all the technical aspects of product verification and facilitating the necessary procedures.
To make it easier for consumers purchasing the products, the V-Label brand comes in three different categories: vegetarian, vegan and raw vegan. This allows distributors and manufacturers to use the same brand to promote different qualities of the products being offered to the public.
What began back in the 1970s as an institutional symbol of the Italian Vegetarian Association has grown to become the most recognized vegetarian and vegan symbol in the world: the history of the brand is itself an assurance of excellence in the vegetarian and vegan industry.
Finding a sure way to showcase products and be selected by consumers is a must nowadays. What really makes the difference is what feature is chosen to promote: quality, sensitivity towards sustainability issues, safety, and transparency are among the most important.
That’s why today we are the first choice of thousands of customers: this is what the V-Label conveys every day.
www.vlabel.org
NOTABLE
VOG –Home of apples:
From Integrated Production To Organic, The Apple For Every Need
An assortment of products and brands of organic and integrated production apples that are unique in Europe, with availability for 12 months of the year, makes VOG – Home of apples the ideal partner to manage the category at the point of sale.
VOG brings together more than 4,000 apple farmers who have been dedicated to this type of cultivation for years in South Tyrol – Südtirol, at altitudes ranging from 200 to 1,000 meters above sea level. Here, every apple finds its ideal soil thanks to diverse microclimates, which are all blessed with 300 days of sunshine per year and large temperature variations between day and night, essential conditions for growing crisp, juicy, and richly flavored apples. This is why, at VOG – Home of apples, each consumer can find the right apple for their needs, from classic varieties to the best-loved brands to the most modern and innovative apples.
Where apples are at home, including organic
Integrated production, with quantities of 500,000 tonnes of apples per year, is complemented by organic production with 30,000 tonnes of apples, thanks to the passion and foresight of 350 VOG apple farmers who have always believed in this type of cultivation. This is why today, VOG’s assortment has a wide range of organic apples,
covering the whole calendar year. The best-known brands include Marlene® Bio. The organic range of the Daughter of the Alps apples includes famous varieties like Gala, Fuji, and Granny Smith, with apples ideal for organic cultivation such as GoldRush®, Pinova, Natyra®, and Topaz.
In addition, the VOG assortment includes the Biosüdtirol brand and Pink Lady® Bio, Kanzi® Bio, Evelina Bio® and envy™ Bio, as well as the more recent Giga® Bio, RedPop® Bio, and Cosmic Crisp® Bio.
Sustainability for future generations
It has always been the goal of the VOG – Home of apples farmers to leave future generations a world where they can reap the fruits of today’s labor. This is why sustainability is part of this apple company’s DNA.
Sustainability at VOG is a holistic system, encompassing the planet, people, and products. This means balancing ecology, society, and the economy in a lasting system that preserves the land, its inhabitants, and a valuable network of small family businesses.
Thanks to the small-scale structure of the farms, the VOG cooperative system promotes diversity in agriculture, strengthens local economic systems, and enables efficient use of resources. Generated profits benefit the grower members to ensure long-term success and sustainable production.
In the field, efforts are made to protect the balance of apple orchards, preserve soil health, and promote biodiversity, for example, through the introduction of insect shelters and bird nesting boxes. Energy-saving measures are also important: 80% of the apple orchards use drip irrigation, which is significantly more efficient, and the processing plants are equipped with photovoltaic systems that cover 55% of their energy needs.
The VOG apple farmers regard the cooperative system, environmental protection, and the vision of a sustainable future not only as a daily commitment but also as decisive factors in offering the market excellent organic apples all year round.
Visit us 11-14 February 2025, Hall: 7, Stand: 361
Rooted in Nature, Grown Organic
350 farmers from South Tyrol have been dedicated to the cultivation of organic apples for generationsa lasting commitment to quality and a guaranteed year-round availability.
Founded in 1948 in Yongtai Village, Shanghai, Whitecat began as a small soap manufacturer focused on providing effective cleaning products to families in post-war China. In response to the pressing need for better hygiene, Whitecat introduced modern cleaning solutions, surpassing traditional soaps made from natural ingredients like pig pancreas and plant ash.
By 1959, Whitecat had launched China’s first domestically produced synthetic laundry detergent, “Gongnong.” Over the decades, the company achieved numerous milestones, including pioneering packaging innovations and launching concentrated laundry powders. Whitecat’s products have won prestigious national awards, with its liquid detergent being named a “China Famous Brand” in 2004 and its dishwashing liquid receiving the “Quality Gold Award” in 2018.
Innovation has always been at the core of Whitecat’s success, driven by a commitment to research and development. The company holds over 100 national patents and invests heavily in cutting-edge technology, employing over 50 researchers, many of whom hold advanced degrees. Whitecat’s national-standard laboratory ensures its products meet high international standards, using state-of-the-art equipment such as gas chromatography and Fourier infrared spectrometry.
As Whitecat looks to the future, sustainability has become our key focus. We are actively investing in and developing eco-friendly products like concentrated cleaning pods, concentrated cleaning sheets, lactic acid-based cleaners, and sodabased solutions. Whitecat invites
customers to join in its mission to create a greener future while continuing to safeguard the health of families worldwide.
Shanghai Hutchison Whitecat, a joint venture with CK Hutchison, operates over 30 factories globally and provides products in multiple international markets, remaining a leader in innovation and quality.
Contact us with:
America: salesusa@whitecat.com
USA & Canada: bradley@whitecat.com
Asia: congy@hwccl.com
www.whitecatusa.com
PANKO,
Polish
Well-known in Europe and Brazil, this company, with multiple facilities just south of Warsaw, will exhibit for the first time in PLMA’s Private Label Trade Show in Chicago this year.
Committed to the safety of humans, pets, and farm animals, Panko’s monitoring traps control a wide range of insects and rodents, without pesticides or other dangerous chemicals, in home and garden, commercial, industrial, and agricultural applications.
Effective in both monitoring for new threats and defeating established infestations, Panko products are also used by pest control professionals.
Adept at producing private label packaging in multiple languages, the company provides more information in English, Polish and Portuguese through their website.
www.panko.pl
Fair Trade USA™ Announced
It Has Hired Clay Dockery As Head Of Coffee To Expand Its Program and Support Global Producers
“Clay’s extensive experience in Fair Trade’s important coffee sector enhances our ability to achieve sustainable growth and expansion,” said Felipe Arango, interim CEO of Fair Trade USA. “His extensive experience within the coffee sector makes for a strong fit to fulfill Fair Trade’s long-term mission.”
Clay brings to Fair Trade a deep background in private label with unique insights into the coffee industry. He was recently inducted into the Private Label Hall of Fame, recognized for his impactful contributions and expertise within the field. His passion for Fair Trade began when he attended a Fair Trade trip to Peru as a roaster with Massimo Zanetti Beverage USA. There, he saw firsthand how Fair Trade impacts producers.
“I was fortunate to see the community reinvestment happen in real time, and deeply understand the need for Fair Trade USA’s standards,” said Clay. “I look forward to sharing the importance of the mission and working to improve lives in farming communities.”
Clay was Vice President of Corporate Brands at Massimo Zanetti Beverage USA for 14 years, where he built his expertise in coffee and gained critical understanding of the coffee supply chain and how to best support farmers and producers in implementing fair standards. He has held leadership roles at PLMA, Kerry Ingredients and Flavours, and American Italian Pasta company. He is an expertise in consumer behavior and understanding of how to scale businesses with a responsible supply chain in mind.
As Head of Coffee, Clay will ensure that Fair Trade Certified™ standards are visible and drive results within the sector. He will focus on industry and producer buy-in and work to advance and innovate the organization’s coffee program. He will activate Fair Trade USA’s global growth goals while identifying opportunities for expansion and evolution. Though the role is focused on the coffee sector, Clay aims to have a robust and lasting impact on the entire organization, advancing Fair Trade USA’s global mission.
Clay is an avid jogger and adventurer in Ocean Springs, Miss. He is president of the Towns Around Biloxi Parrot Head Club and a member of the Ocean Springs Carnival Association, both of which support the Special Forces Charitable Trust and The Make-A-Wish Foundation.
About Fair Trade USA
Fair Trade USA, a tax-exempt 501(c)(3) nonprofit organization, is the leading certifier of Fair Trade products in North America. Its award-winning, rigorous, and globally recognized sustainable sourcing certification programs improve livelihoods, protect the environment, and build resilient, transparent supply chains. The trusted Fair Trade Certified™ label on a product signifies that it was made according to stringent Fair Trade standards. Fair Trade USA is building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and communities around the world. pr@fairtradeusa.org
AnLoveItalianStory
Everyone loves a good story. And the deeper the story's roots, the richer its characters, and the more beautiful the setting, the better. You have to care, to be compelled, and to be taken away from the daily grind to invest your time in a story. Retailers know that consumers want to believe in the products they buy. They want to trust them. And in some cases, they want their products to elevate them. If retailers can connect with their customers on this visceral level, they have a loyal customer.
But is there such a story for retail to embrace?
One with Intrigue. Drama. Beauty. Lights…Camera…Action.
The Story: Italian Cooking is the official candidacy of the Italian government as a UNESCO Intangible Cultural Heritage Element. This narrative is years in the making, centering on intricate history, threaded with the melding of various cultures to create a lifestyle focused on leisurely enjoying fresh, local foods that tantalize the taste buds.
The Setting: Dramatic cliffs overlooking azure waters, hilltop towns flanked by centuries old castles, pastel-colored vespas zipping through glittering streets dotted with Roman ruins and modern buildings, and green rolling hills sprinkled with olive groves and vineyards.
The Characters: The Italian Trade Agency, a government agency dedicated to the growth of Italian products worldwide; Italian Cuisine, a food loved by Italians, Americans and an increasing percentage of people around the world.
The Italian Trade Agency as The Protagonist:
The Italian Trade Agency plays an important role in supporting the growth and popularity of Italian products. The agency is dedicated to fostering the international business growth of Italian companies and attracting foreign investment into Italy. ITA is a government agency that has a dynamic and contemporary structure, along with a comprehensive network of offices worldwide. ITA offers information, support, consulting, promotion, and training specifically for small and medium-sized Italian businesses. Utilizing modern multi-channel marketing and communication strategies, it promotes the quality of Made in Italy on a global scale. The agency operates 79 offices across 65 countries, serving as a key resource for businesses looking to connect with Italian partners, whether for sourcing products or exploring investment opportunities in Italy.
The ITA has five offices across the United States— located in Chicago, New York, Los Angeles, Miami, and Houston—each targeting different industry sectors. The Chicago office specifically concentrates on marketing and promotional efforts aimed at collaborating with major U.S. supermarket chains to create and coordinate authentic Italian-themed promotions, both in-store and online. Additionally, ITA Chicago promotes private label products and organizes official Italian pavilions, featuring food and non-food items, at the annual PLMA trade exhibition in Chicago. As PLMA is the largest private label trade show for the North American market, the show holds significance and opens the door to wider access to the US Retailer Market. At the PLMA 2024 addition, ITA plans to bring nearly 80 companies, illustrating the results of much effort on behalf of the ITA to continue growing Italian business interest in the US.
2024 ITA’s Retail Engagements:
In Store and Digital Authentic Italian promotions
In 2023-2024, ITA Chicago partnered with the following U.S. Supermarket retailers: HEB, Hy-Vee, Rouses, Schnuck Markets and World Market in providing the co-promotional funding to these retailers to utilize in their Authentic Italian themed promotions, both in-store and online.
HEB Retail Media partnered with the Italian Trade Agency (Chicago office) in a 12 month “Ciao Italia” digital and e-commerce campaign to showcase their large selection of authentic Italian food and beverages emphasizing culinary excellence and traditions across key food and beverages departments.
The campaign’s rapid growth metrics and introduction of over 450 “new” Italian SKU’s reflected H-E-B’s continued dedication to promoting to their customer base their selection of authentic Italian F&B.
This collaboration with the ITA continues to solidify H-E-B’s reputation as a key destination for Authentic Italian in the U.S. market.
Employee-owned Des Moines, Iowa based Hy-Vee is another excellent example of the value and importance of their partnership with the Italian Trade Agency.
Hy-Vee’s development of their successful Product of Italy “Best in Class” private label line “Gustare Vita” features a wide selection of over 130 SKUs in multiple categories ranging from pasta, extra virgin olive oil, sauces, cookies, balsamic vinegars, and more.
Hy-Vee's Italian private label brand has seen their sales of Authentic Italian F&B, since the start of their collaboration in 2017, increase by over 84.5%. Hy-Vee’s annual Spring and Fall “Say Ciao to Italia” promotion is a big hit with their customer base. Point of Sale window banners, recipe cards, wine cards, digital marketing and social media marketing have been critical elements of their success.
Based on the rapid growth of Authentic Italian food in the U.S. over the past 5 years (+29%), and on the food culture global awareness of a large segment of the US population who identify themselves as “adventurous eater”, World Market expressed their interest in partnering with the Italian Trade Agency (Chicago office) in exploring this burgeoning segment by expanding their outreach to consumers of “Authentic Italian: food and beverages.
World Market represents the first “non-traditional” food retailer that began selling furniture from around the world in the 1950s in San Francisco and has since expanded their selection of products to include artisan goods from around the world, and international food favorites. WM is not a full grocery store; thus, it provides a different shopping experience for customers to discover authentic Italian food and wines.
In today’s market, alternative grocers, such as World Market, are an area for growth as more customers opt to do their main grocery shopping there when it comes to specialty foods and bringing the Italian Mediterranean cuisine to customers in their 242 stores across 37 states in the U.S.
Louisiana-owned Rouses Markets is one of the Gulf Coast’s top private companies and largest employers. Founded in 1960 by Italian immigrant J.P. Rouse with a single store in Houma, it is now led by third-generation CEO Donny Rouse. Today, 66 stores and 7,000 team members serve customers across Louisiana, Mississippi, and Alabama.
Rouses Markets actively supports local food banks, charities, festivals, and events throughout the Gulf Coast. It has been voted Best Supermarket on the Gulf Coast, recognized as a Top Workplace, and is the official Supermarket of the New Orleans Saints. The company also celebrates its Italian heritage with authentic Italian promotions and a line of private label products.
Starting in 2017, Rouses Markets established a partnership with the Italian Trade Agency (Chicago office) growing their selection of Authentic Italian food and beverages.
The St. Louis-based retailer kicked off their special 2024 Italian themed promotion in September in selected locations in Missouri, Illinois, Indiana, and Wisconsin by showcasing their extensive selection of authentic Italian food and beverages. The Midwest of the United States has become a food-loving region in the heart of the United States that is rivaling with the East and the West coast as a destination for culinary experience and a selection of specialty international products.
In addition to special incentives in the purchase of Made in Italy F&B, Schnucks’ Italian themed promotion included several in-store cooking demonstrations and sampling. “The Taste of Italy” event is Schnucks’ way of bringing customers delicious new Italian foods they may have experience while traveling in Italy. A second Italian themed promotion at Schnucks is planned for February 2025.
As Italian products continue to thrive in the U.S. and worldwide, ITA continues to support global businesses in embracing Italian products and making connections worldwide to bring Italian products to as many cultures and countries as possible.
Americans Love Italian Food:
This story could not be told without detailing Americans’ fondness for Italian food. Italian food is a timeless, romantic cuisine, with a rich history of using fresh, quality ingredients, which appeals to consumers. While there are many Italians living in the U.S. and even more Italian Americans - according to Statista, as of January 2021, there were approximately 2.3 million Italians living in the U.S and according to the National Italian American Foundation, about 17-26 million Americans identify as Italian American - the desire for Italian cuisine stretches across the country. Supporting this notion, Datassential, a leading global food and beverage intelligence platform in its 10th annual list of food and flavor trend predictions for 2024, found that 85% of consumers love or like Italian food. Additionally, according to Ibisworld data, the Italian restaurant industry climbed to an annualized growth rate of 3.5% over the five years to 2024. It's predicted that in 2024, the industry will see a revenue growth of 1.7%, reaching $94.8 billion. Americans' love affair with Italian cuisine continues to blossom.
From restaurants, to supermarkets, to specialized retailers, shoppers in the U.S. can find a plethora of Italian food options including private label and exclusive brands. Italian food trends have expanded in the past few years and are providing retailers and
suppliers with opportunities to grow their businesses with innovative Italian product offerings. While pizza and pasta lead the way in terms of popular Italian foods, new trends and expanding consumer palates provide ample opportunity for competition. Most recently, trends include Italian cuisine fusing with other global cuisines, niche Italian products, regional Italian, premium products and the terroir of olive oil, to name a few.
Retailers in the U.S. such as Kroger, South Eastern Grocers (SEG), Albertsons’ and Target are featuring private labels that adhere to these current trends. For example, Target’s Good & Gather Signature line offers consumers on-trend premium Italian products
such as Good & Gather Signature Tomato, Garlic and Calabrian Chile Spread, Good & Gather Signature Wood-Fired Uncured Pepperoni with Spicy Honey Drizzle Frozen Pizza and vegetarian-geared Good & Gather Frozen Thin Crust Supreme Pizza with PlantBased Sausage, and Good & Gather Burrata Lemon Zest Herb Ravioli.
SEG recently rolled out an on-trend line of clean label products called Know & Love, free of 100 ingredients, such as certified color additives, partially hydrogenated oils, high fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose. A couple of Italian items included in this line are an organic spaghetti and a gluten free spaghetti.
Kroger jumps into the Italian cuisine trend as well, and offers many premium options of popular Italian foods under its Private Selection brand. Shoppers can find items including Private Selection Tomato & Black Truffle Pasta Sauce, Private Selection Porcini Arrabbiata Pasta Sauce, a variety of Private Selection dried pastas in shapes ranging from Bucatini to Trottole and Private Selection Italian Buffalo Mozzarella & Arugula Thin Crust Frozen Pizza, just to name a few options. Furthering the retailer’s push to highlight Italian cuisine is the announcement on Kroger’s website that indicates that the retailer is “Your Ultimate Destination for Authentic Italian”, indicating support from the Italian Trade Agency and the Ministry of Foreign Affairs and International Cooperation.
In the past year, Albertsons’ and Safeway introduced new pizzas under their Signature Reserve premium line. The new pizzas were touted as being made with a 24-hour pizza dough leavening technique that involves baking the pizzas on a lava stone from Sicily’s Mt. Etna. Additionally, the new pizzas offer “restaurant quality” toppings and a few options boast that they are made without high fructose corn syrup and are non-gmo.
Retailers continue to cater to consumers who crave Italian cuisine and will surely proceed to rollout new products to satisfy this desire. Let’s take a peek into the Italian food trends for 2024 that may influence the introduction of new products:
Italian Fusion:
Italian cuisine is a worldwide favorite for many reasons, including its ability to adapt to different flavor palates. Recently chefs and retailers alike are experimenting with blending traditional Italian staples with foods from across the globe. A few trending combinations include: the merging of Italian and Japanese cuisines, known as Wafu; melding the flavors of bulgogi, a Korean specialty featuring marinated and grilled meat, with Italian specialties like truffles and buffalo mozzarella; and experimenting with pizza toppings from Mexican flavors such as beans and spicy chorizo.
Niche Italian:
Restaurants and manufacturers are also adapting popular Italian foods to cater to specific diets such as gluten free, vegan and organic. Restaurants and retailers are producing gluten free pizzas and pastas, and vegan varieties of dishes, enabling more consumers to enjoy Italian delicacies without breaking from their diet needs.
Sustainable Italian:
Concern for the environment continues to be front and center for many consumers. While in Italy, there has always been a focus on local and fresh ingredients, this concern has expanded across the globe. Shoppers and customers are gravitating towards importing Italian products that are locally sourced, organic, and whose companies embrace ethical food practices.
Premium Italian:
As consumers continue to favor Italian products, many retailers in the United States are introducing premium lines to provide shoppers with upscale varieties. For instance, consumers may see pastas in a variety of shapes, and pizzas that are crafted with distinct baking methods and with artisanal toppings.
Terroir Italian:
In recent years, there has been a focus on the terroir of extra virgin olive oil, highlighting the distinct attributes of olive oil from specific regions of Italy. The term terroir is commonly employed in the wine industry and has crossed over to olive oils to allow consumers to appreciate the nuances in olive oil varietals and the unique qualities of each region.
Copyright: Ministero dell'agricoltura, della sovranità alimentare e delle foreste
The UNESCO Crescendo:
The romance and love affair continues, and the climax of this story culminates with the announcement of the prestigious nomination of Italian Cooking to become a UNESCO Intangible Cultural Heritage Element. The Italian Ministry of Culture and the Italian Ministry of Agriculture announced this in March 2023, emphasizing the importance of Italian Cooking’s sustainability, biodiversity, culture and traditions.
The road to nomination began a few years ago and included support from a variety of players who are knowledgeable and passionate about Italian food and culture, including the Editor-in-Chief of the publication La Cucina Italiana, Maddalena Fossati. Fossati, alongside world-renowned chefs such as Massimo Bottura, Davide Oldani, Antonia Klugmann (just to name a few) and entrepreneurs, highlighted the global significance of Italy’s culinary culture and championed the nomination.
This initiative seeks to advance the recognition of Italian cooking as a UNESCO Intangible Cultural Heritage Element. This is not the first time Italian culture has been honored by UNESCO, with nominations in past years for the Mediterranean Diet and for Neapolitan Pizza makers. The current nomination is significant because it brings the entirety of Italian food and culture to the forefront.
According to Fossati, as reported in La Cucina Italiana, “I am deeply moved by this news as I have arduously campaigned for this outcome because I believe in our identity, and in this complicated yet wonderful country that is Italy. Now’s the time to try and determinedly reaffirm the importance of our culinary lifestyle, which is loved and imitated all over the planet.”
This nomination illuminates the deep connection between Italian culture and its food. Italian cuisine is influenced by various cultures that have inhabited the country, including the Etruscans, Greeks, and Arabs. While Italy is recognized in the United States for its high-quality pasta, pizza, olive oil, and wine, its culinary landscape is defined by distinct regions, each with its own specialties. For instance, Lombardy is known for rice and polenta; Lazio, which includes Rome, is famous for pasta dishes like bucatini all’amatriciana, carbonara, and cacio e pepe; Tuscany offers favorites such as panzanella and steak alla Fiorentina; Campania is celebrated for its fresh produce—like eggplants, tomatoes, peppers, greens, lemons, and figs—and Naples is home to the world’s first pizzeria. Sicily, with its fertile volcanic soil, produces olives, oranges, lemons, and almonds, as well as locally raised meats; Emilia Romagna, particularly Bologna, is known for Lasagne al Forno, and its cured meats like prosciutto di Parma, often paired with cheeses such as Parmigiano Reggiano.
Italian food and drink is entwined with daily life, which has led to the term: La Dolce Vita. Many Italians revolve their schedule around mid-day meals, and it is not only the food that takes center-stage, but the gathering of friends and family to partake in meals, sharing stories while savoring flavors. These traditions lend themselves to La Dolce Vita as Italians appreciate the experience of cooking, eating, and sharing with loved ones.
In due time, we will learn if Italian Cooking will earn official accolades. The dossier for nomination has been submitted, and the results will be revealed in December 2025. According to The European Food Agency, the dossier was written by the LUISS professor, Pier Luigi Petrillo, who in the past had also handled the nominations for UNESCO of the Mediterranean Diet and Neapolitan pizza makers.
The European Food Agency reported that the dossier for the UNESCO list of intangible cultural heritages states that Italian cooking is defined as “a set of social practices, rites and gestures based on the many local knowledge that, without hierarchies, identify and connote it.” Numerous publications, organizations, and citizens are eagerly anticipating the recognition of their cherished Italian cooking as a UNESCO Intangible Cultural Heritage Element. This prestigious designation will undoubtedly help keep Italian food in the spotlight for generations to come and perhaps we may see An Italian Love Story Part II in the near future.
Baked Goods
FOOD & BEVERAGE
Alimenta Produzioni, Arte Bianca, Castelfood, Cherchi, Farmo, Food Italiae, Gruppo Milo, Il Mangiar Sano, Macoritto Valentino, Morato Pane, Nove Alpi, Panealba, Panificio Cremona Italia, Raff, Terre di Puglia, Tipico
Beverages & Coffee
Chocolate & Spreads
Condiments
Frozen Foods & Desserts
Oils & Olives
Pasta, Gnocchi & Tortellini
Pulses, Grains & Cereals
Ready Meals
Sweet Baked Goods
Acetaia Terra del Tuono, Iprona Trento, Poli.com, Procaffe’
Icam, Poli.com, Socado, Vergani Secondo
Acetaia Terra del Tuono, Acetificio Marcello De Nigris, Acetum, Agritalia, Campo D’oro, Cerreto, Fattorie Giacobazzi, Fratelli Polli, Fratelli Sacla’, Industrie Montali, La Rustichella World Wide, Le Vie Del Tartufo, Montalbano Food
Bocon, Canuti Tradizione Italiana, Covalm, Dolceria Alba, Gias, Gruppo Milo, Il Mangiar Sano, Industria Alimentare Ferraro, Margherita, Orto Verde, Op Cotrapa 2000, Ottaviani Food, Panificio Cremona Italia, S.I.A. Societa’ Italiana Alimenti, Surmont, Zini Prodotti Alimentari
Agritalia, Bonolio, Campo D’oro, Fratelli Sacla’, Frediani & Del Greco, Montalbano Food, Oleificio Ranieri, Oleificio Zucchi, Olitalia, Paparella Salvatore e Francesco, Sassone, Torresogel
Agritalia, Andriani, Antico Pastificio Morelli 1860, Cherchi, De Matteis Agroalimentare, Farmo, Food Italiae, Gruppo Milo, Il Mangiar Sano, Il Pastaio, Industria Alimentare Ferraro, Luciana Mosconi, Pastificio Mediterranea, Pastificio Riscossa F.lli Mastromauro, Pedon, Sassone, Sgambaro, Società Alimentari Italiana, Tipico, Zini Prodotti Alimentari
Agritalia, Bocon, Firma Italia, Farmo, Il Mangiar Sano, Industria Alimentare Ferraro, Le Vie del Tartufo, Ottaviani Food, Pastificio Mediterranea, Pedon, S.I.A. Societa’ Italiana Alimenti, Surmont, Zini Prodotti Alimentari
Alimenta Produzioni, Biscottificio Belli, Castelfood, Farmo, Il Mangiar Sano, Nove Alpi, Panificio Cremona Italia, Sapori Veri, Tipico
Tomato & Other Sauces
Agritalia, Campo D’oro, Fratelli Saclà, Industrie Montali, La Rustichella World Wide, Le Vie Del Tartufo, Montalbano Food, Naturello, Rosso Gargano, Torresogel
Truffle
La Rustichella World Wide, Le Vie Del Tartufo, Sassone
Acetaia Terra Del Tuono, Acetificio Marcello De Nigris, Acetum, Agritalia, Fattorie Giacobazzi, Olitalia
Bosio Family Estates, Food Italiae
Air Freshener, Candles, & Repellents
Detergents
Mops, Floor Cloths, Brooms
Oral Hygiene Products
HOME & HEALTH
Plastic Caps
Chemical Flacer
Relevi
Casamia
Profimed Giflor
FOOD & BEVERAGE
Via Paolo Monzani, 5 42122 - Reggio Emilia (RE) T.+390522343317 info@terradeltuono.it www.terradeltuono.it
CONTACT
Jessica Ghidoni jessica@terradeltuono.it
Via Badagnano, 1 80021 - Afragola (NA) T.+390818808911 exhibition@denigris.it www.denigris1889.com
CONTACT
Raffaele de Nigris raffaele@denigris.it
Via Pertini, 440 41032 - Cavezzo (MO) T.+390535410811 gretha.guacci@acetum.it www.acetum.it
CONTACT
Kaylee Villane kaylee@acetumusa.com
Centro Direzionale, Isola E2 80143 - Napoli (NA) T.+390817506111 marketing@agritalia.com www.agritalia.com
CONTACT
Leo Nucera marketing@agritalia.com
Balsamic vinegars and high quality condiments since 1892. A rich range of specialties from the most traditional to the most innovative.
CERTIFICATIONS
BRC, IFS, Organic
De Nigris, master vinegar makers since 1889, produce high-quality balsamic vinegars of Modena IGP, wine vinegars, and flavored glazes at competitive prices.
#1 worldwide producer of balsamic vinegar of Modena PGI under brand and customer Private Labels. Our people work everyday cherishing our Italian tradition, crafting our vinegars in the most sustainable way to deliver drops of distinctive flavour from Modena to the world.
Agritalia was established in Naples in 1987 by brothers Stefano and Sergio Massa. They saw the potential to introduce Italian products to the USA, making them available to American consumers. For over 35 years, the company’s goal has been to expand Italian private labels throughout North America.
CERTIFICATIONS
BRC
FOOD & BEVERAGE
Agrover
Via Mario Garda, 1 13034 - Lignana (VC) T.+390161344008 info@agrover.it www.agrover.it
CONTACT
Feliciano Mottino f.mottino@agrover.it
Via del Progresso, 6 47838 - Riccione (RN) T.+390541729427 info@alimentaproduzioni.it www.alimentaproduzioni.it
CONTACT
Alessandro Giammona export@alimentaproduzioni.it
Andriani
Via Niccolo’ Copernico, Zona Pip 70024 - Gravina In Puglia (Ba) T.+390803255801 info@andrianispa.com www.andrianispa.com
CONTACT
Carlo Stocco c.stocco@andrianispa.com
Antico Pastificio Morelli 1860
Via San Francesco, 8 56020 - San Romano, Montopoli in Val d’Arno (PI) T.+390571459032 morelli@pastamorelli.it www.pastamorelli.it
CONTACT
Giovanna Banelli giovanna@pastamorelli.it
AGROVER is a rice factory located in the North of Italy. Agrover produces 44.000 tons of rice/ year, 7 packaging machines from 0,500 to 20 kg. Risotto rice, Arborio, Carnaroli, Sushi rice, Medium, Round, Basmati, Jasmine. GDO, HoReCa and private labels.
CERTIFICATIONS
BRC, IFS, Kosher
In Alimenta we are “artisan of innovation”, combining regional specialties with ideas and development. We are present in all key channels with a complete range of products, among which Piadina Romagnola IGP, Pinsa Romana, Focaccia, Panini and Bakery products of the Italian tradition.
CERTIFICATIONS
BRC, IFS, Gluten Free, Kosher
Andriani SpA Benefit Corporation is the only Italian Pasta factory 100% gluten free and allergen free with an integrated multigrain Mill. Andriani’s mission is to create healthy, tasty, naturally gluten free and functional products by implementing an innovative sustainable process.
Antico Pastificio Morelli has been making fine pasta in Tuscany for five generations. Today the company is still run by Morelli Family. Morelli produces a wide range of pasta; classic, regional, with eggs, glutenfree and organic, special and unique pasta with wheat germ, the heart of the grain.
CERTIFICATIONS
IFS, Gluten Free, Organic, Non-GMO
FOOD & BEVERAGE
Arte Bianca
Via del Trifoglio, 18/22 30175 - Marghera Venezia (VE) T.+390415384233 commerciale@artebiancagroup.it www.artebiancagroup.it
A dynamic family business producing CRUSTLESS BREAD since 1968. Arte Bianca is the Italian market leader providing a wide range of conventional and organic bread made with a few and simple ingredients, no sugar or preservatives but with a long shelf life. Ambient and frozen.
CERTIFICATIONS
BRC, IFS, Organic, Vegan
Since 1958 Belli is an Italian family owned company producing authentic Biscotti. Exporting to 50 countries worldwide we have BRC and IFS certificates.
CERTIFICATIONS
BRC, IFS, Kosher
Bocon is your choice if you are looking for a multi-categories trusted partner with over 10 years’ expertise in the private label business, a top-quality approach and tailored recipes.
CERTIFICATIONS
BRC, IFS
BONO USA Inc. offers a range of premium Sicilian extra virgin olive oil, focusing on highquality, authentic ingredients rooted in family tradition.
An exquisitely family-owned company that guarantees high-volume production and reliable international distribution.
Production flexibility, impeccable wine quality and territoriality are the basis of a wide range and representative of Piedmont in its most prestigious appellations.
Campo d’Oro is a sicilian family company, producer of gourmet and speciality foods located in Sciacca. We offer a range of tomato sauces, pesto, bruschettes, antipasti, sweets cream, jams. The company is certified BRC, IFS, FSSC 22000, Kosher, Organic, No Gmo. warehouse is located in Faifield, NJ.
Via Sassonia, 16 47922 - Rimini (RN) T.+390541740102 info@canuti.com www.canuti.com
CONTACT
Giovanni Camisassa giovanni.camisassa@canuti.com
F1713
Production and sale of frozen fresh pasta.
CERTIFICATIONS
BRC, IFS, Organic
Castelfood
Via Brose, 9/1
35010 - San Giorgio delle Pertiche (PD) T.+390499330355 info@castelfood.it www.castelfood.it
CONTACT Karin Pivato sales@castelfood.it
Castelfood is a producer of gluten free cereals & legumes based cakes and snacks. The products are made through a clean production process that keep the organoleptic properties of the ingredients, using raw materials that convey interesting product claims.
Via Amoretta – Parco S. Nicola N.6/E 83100 - Avellino (AV) T.+1646-629-8554 luca.nava@dematteisfood.it www.dematteisfood.it/EN
CONTACT
Luca Nava luca.nava@dematteisfood.it
Our story begins in 1976 in Emilia Romagna, the heart of the Italian Food Valley. In the 1990s, Cerreto Organic began the large-scale production and distribution of herbs, seeds, pulses and more, and then established itself as a pioneer in the field of organic food.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic
Parchment Bread is a unique recipe made from only three ingredients and baked, not fried. It’s a traditional Sardinian recipe and snacks, made from Cherchi family from 1995 and made in 9 different flavor and different shape.
CERTIFICATIONS
IFS, Kosher, Vegan
Natural frozen vegetables producer which operates mainly in Italy and recently in US, with two factories located in the Marche region. Our production is destinated to the private label, FDS, GDO and industrial market. We also have our own brand ‘I freschi di campo’ synonym of freshness and quality.
CERTIFICATIONS
BRC, Organic, UNI11233 / FSA
De Matteis Agroalimentare SpA is a Company specialized in the production of top quality pasta with control of its entire production process, from the wheat to the finished product. Established in 1993 in Flumeri (province of Avellino), close to the main durum wheatgrowing areas.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic, Non-GMO
FOOD & BEVERAGE
Strada Vicinale delle Cappellette, 8 10026 - Santena (TO) T.+390110625611 dolceria@dolceriaalba.it www.dolceriaalba.it
CONTACT
Carmela Lucariello c.lucariello@dolceriaalba.it
Via Pavia, 38/40 20835 - Muggio’ (MB) T.+390392780485 info@firmaitalia.it www.firmaitalia.it
Via G. di Vittorio, 28 41015 - Nonantola (MO) T.+39059546076 info@fattoriegiacobazzi.it www.fattoriegiacobazzi.it
CONTACT
Vittoria Ludergnani vludergnani@fattoriegiacobazzi.it
High quality frozen desserts from Italy for supermarkets, club stores and foodservice. Maximum flexibility and long-term international experience.
CERTIFICATIONS
BRC, IFS, Halal, RAINFOREST
Produces a wide range dehydrated ready meals using typical Italian and international recipes under its own brand and under private label: pastas, spaghetti, risottos, gnocchi, lasagne, lasagnette, flavoured polenta and mashed potatoes, sauces, soups, tortellini, flavoured cous cous and quinoa, ethnic dishes etc.
CERTIFICATIONS
BRC, IFS
Gluten Free Manufacturer of Innovative Healthy Food: Gluten Free Pasta, Legume Pasta, High Protein Pasta, Mac and Cheese, Baking and Pancake Mixes, Cookies, Crackers, Toddler Snacks.
Fattorie Giacobazzi guides us in the ancient ritual of care and aging of Balsamic Vinegar of Modena, a product of excellence that is aged in precious vinegar aging area in Bomporto, where over 5000 barrels and barriques are resting in the quiet of the Modena countryside.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic, Non-GMO
Gluten Free Manufacturer
FOOD & BEVERAGE
Via dell’industria, 23 06038 - Spello (PG) T.+39075837336 info@fooditaliae.com www.fooditaliae.com
CONTACT
Emanuele Manenti emanenti@fooditaliae.com
We are a company developing a wide range of Italian agricultural products. Partnering with select farms, we ensure production, distribution, and traceability via Blockchain.
CERTIFICATIONS
BRC, IFS, Organic
Via C. Battisti, 1059 51015 - Monsummano Terme (PT) T.+39057295621 polli@polli.it www.polli.it
CONTACT
Giacomo Beretta beretta@nuovesales.com
Polli S.p.A. has been active in the sector of preserved food since 1872 on both national and international markets. Polli produces typical Mediterranean and Italian vegetables in oil, in vinegar, sweet/sour, brine, sauces for pasta, Pesto’s, olives, Antipasti in oil.
CERTIFICATIONS
BRC, IFS, Kosher, Organic, Non-GMO, Vegan
Piazza Amendola, 2 14100 - Asti (AT) T.+390141397363 export@sacla.it www.sacla.us
CONTACT
Daniele Barbuto DBarbuto@sacla.it
From 1939 Saclà’s aim was to capture the bounty of the fertile region of Piedmont, in which it is still based today, to preserve it through the year for wholesale trade. Today Saclà offers a range of products such as Pesto, Alfredo and Pasta Sauces which are in demand all over the world.
CERTIFICATIONS
BRC, IFS, Non-GMO
Frediani & Del Greco
Via di Coselli, 19 55060 - Capannori (LU) T.+390583403400 info@freoli.it www.freoli.it
CONTACT
Nicola Giudetti n.giudetti@freoli.it
The Frediani & Del Greco company is an historical company in Lucca, it has been producing olive oil for over 60 years.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic
FOOD & BEVERAGE
Gias
Via Nazionale snc 87040 - Mongrassano (CS) T.+390984 524711 sales@giasspa.it www.gias-srl.com
CONTACT
Gianluca Morrone g.morrone@giasspa.it
Gruppo
SS 96 km 112,400 70027 - Palo Del Colle (BA) T.+390803735950 export@gruppomilo.it www.casamilo.it
CONTACT
Nadir Argentiero export@gruppomilo.it
For over 50 years, we have been among the main leaders in the production of frozen foods. Our recipes combine traditional flavors and respect for raw materials with creativity and innovation, thus composing a high quality offer aimed at all distribution channels.
CERTIFICATIONS
BRC, IFS, Organic, Non-GMO, Vegan
We are manufacturers of premium bronze drawn pasta, fresh/frozen pasta and all natural savoury snacks.
We are a bean-to-bar producer of premium allnatural chocolate (mostly bars and pralines). We secure superior quality fermented cocoa beans for our production of ingredients and finished chocolate through an exclusive Equal Partner Direct Buying program, in place in key origins since the 1970’s.
For over 40 years Germinal Group has specialized in the production and marketing of organic, health-oriented, functional, gluten-free, vegan, and baby food products, made from raw materials sourced from controlled supply chains.
We have been a benchmark in the world of PL food since 1983, because we combine great quality and constant innovation at the service of large-scale retail trade along with the most demanding consumers. Il Pastaio wants to spread abroad the culture of quality Made in Italy fresh pasta (and gnocchi)!
Industrie Montali born in 1910 with its brand “EasyMontali”, offers in the sign of taste and naturalness ready-made sauces, patè, vegetable paste, bio/vegan sauces packed in modern single-portion pouche, aluminum tube, and in 3 or 5 kg tin. It produces also PL and has different food certifications.
CERTIFICATIONS
BRC, IFS, Gluten Free, Halal, Organic, Vegan
Iprona produces high-quality juices, purees, and concentrates for the food and beverage industry as semifinished and finished products. As well as beverage ingredients, extracts, and components for supplements and health products. Our filling options include glass, pouches and plastic cups.
“La Rustichella Truffles” is one of the most important truffle market leaders around the world. Its main objective is to guarantee the highest level of craftsmanship, selecting carefully every ingredient to achieve and maintain the best quality of the products.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Vegan
Tartufi Jimmy has been investing in the research and development of high-quality truffle products to convey the values of its traditions with experience and passion. Our aim is to introduce truffle to the whole world by offering innovative, natural and easy-to-use products to enjoy truffle everyday
We are the first brand in the premium segment of dried egg pasta, and the second brand in the whole Italian market. Luciana Mosconi thanks to her unique homemade-style production method offers a large selection of products, including dried egg pasta, durum wheat pasta and fresh specialities.
CERTIFICATIONS
BRC, IFS, Kosher, Organic
Short, tasty and quality Italian breadsticks, available in different flavors and pack sizes. Baked using natural ingredients, carefully picked by our experienced bakers.
CERTIFICATIONS
IFS, Halal, Kosher, Organic, Non-GMO, Vegan
FOOD & BEVERAGE
Via dell’Industria, 11 31010 - Fregona (TV) T.+390438915081 info.mrp@margheritarepomodoro.it www.margheritasrl.it
Margherita Srl offers premium frozen pizza, pizza-snacks and pizza base, with handmade, tailor-made recipes. They provide branded and private label options, focusing on top quality.
CERTIFICATIONS
BRC, IFS, Organic
Via Locatelli, 6 24060 - Costa Di Mezzate (BG) T.+39035689811 info@molinonicoli.it www.molinonicoli.it
Since 1869, Molino Nicoli has been a familyowned company based in Italy. Molino Nicoli is your best partner for gluten-free and free-from breakfast cereals, cereal bars, baby & toddler snacks, and healthy snacks for adults.
CERTIFICATIONS
BRC, IFS, Gluten Free, Kosher, Organic, Non-GMO
Via Sestese, 61 50141 - Firenze (FI) T.+390573 80041 toscana@montalbanofood.com www.montalbanofood.com
Since 1965 Montalbano produce in the heart of Tuscany Pickles, Vegetable Appetizers, Pesto and Pasta Sauces. Conventional, Organic and Vegan.
CERTIFICATIONS
BRC, IFS, Kosher, Organic, Non-GMO, Vegan
Morato Group is an international business and the second largest player in the industrial bread market in Italy and Spain. The Group produces sliced bread, sweet and savoury buns, piadinas and crunchy bread substitutes. The offer also includes gluten-free products.
CERTIFICATIONS
BRC, IFS, Gluten Free
FOOD & BEVERAGE
Via Enzo Ferrari, 6/8 36026 - Pojana Maggiore (VI) T.+390444764543 info@naturello.eu www.naturello.eu
CONTACT
Stefano Azzoni s.azzoni@naturello.eu
Via Fiorentina, 419 51100 - Pistoia (PT) T.+390573986467 info@novealpi.it www.agluten.it
CONTACT
Carlo Stocco c.stocco@andrianispa.com
Strada della Bruciata, 16 60019 - Senigallia (AN) T.+390716608222 info@ortoverde.eu www.freschidicampo.it
CONTACT
Pino De Luca p.deluca@ortoverde.eu
Oleificio Ranieri
Via Vittorini, 7 06012 - Citta’ Di Castello (PG) T.+390758510039 info@olioranieri.com www.olioranieri.com
CONTACT
Manuel Maraghelli manuel@olioranieri.com
Naturello is an important and unique player in the plant-based food market, expanding rapidly overseas. We pride ourselves on being the largest basil producer worldwide and a leading manufacturing partner for retailers in look for refrigerated pesto, pasta sauces and dips.
CERTIFICATIONS
BRC, IFS, Organic
Nove Alpi was born around 1970. Today, the company’s product range focuses on savory baked goods (such as rolls, crackers, and breadsticks) and sweets (rusks, biscuits, and traditional Italian pastries), available both gluten-free and low in protein.
CERTIFICATIONS
Gluten Free
Natural frozen vegetables producer which operates mainly in Italy and recently in USA, with two factories located in the Marche region. Our production is destinated to the private label, FDS, GDO and industrial market. We also have our own brand ‘I freschi di campo’ synonym of freshness and quality.
CERTIFICATIONS
BRC, Organic, UNI11233 e FSA
A family history of over 300 year, spent talking care of the land and its fruits in the green hills of umbria; particular attention for people, for creation, convinced that professionalism and high quality, honesty and respect will always have a special place in the hearts of our dears customers.
Since 1810, Zucchi has produced high-quality Private Label olive and seed oils. In 2017, it launched the first traceable private label EVOO from certified sustainable sources.
CERTIFICATIONS
BRC, IFS, ISO 14001, ISO 9001
Olitalia, an Italian company specialized in oils and vinegars, offers a wide range of products both through the retail distribution channel and in the catering sector, where it is the market leader in Italy.
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic, Vegan, FSMA
For over 50 years, we have been among the main leaders in the production of frozen foods. Our recipes combine traditional flavors and respect for raw materials with creativity and innovation, thus composing a high quality offer aimed at all distribution channels.
CERTIFICATIONS
BRC, IFS, Organic, Non-GMO, Vegan
Strada secondaria A4 Zona Ind. 04014 - Mazzocchio Pontinia (LT) T.+390773853182 info@surgelatiottaviani.it www.surgelatiottaviani.it
Ottaviani Food is a vertically-integrated enterprise specialized in the production of Italian Frozen Vegetables, from farming to the final frozen product.
Panealba is a family Company founded in 1982, producing bakery products such as breadsticks, croutons, snacks and sweet biscuits. Panealba and Campiello are the main brands, but we offer a range of products in private label for many supermarket chains in Italy and foreign countries.
CERTIFICATIONS
BRC, IFS, Organic, Non-GMO
Leading Italian Gluten Free frozen bakery specialist
Capabilities: free-from/allergen-free bakery products including Texas Toast, Garlic Baguette, hamburger & hotdog buns, PINSA, pizzette, air fry nuggets, focaccia, breakfast egg bites, cookies & biscotti, panettone.
Frantoio Paparella, founded in 1891 in Puglia, combines a century-old EVOO tradition with a sustainable and innovative approach. Extra Virgin, Extra Ordinary.
CERTIFICATIONS
Halal, Kosher, Organic, FSSC 22000
Made in Italy, high quality pasta since 1908. Teflon & bronze pasta: more than 50 shapes. Raw materials: durum wheat semolina, whole wheat, spelt or whole wheat spelt. All with organic version.
Focus on sustainability (100% paper pack) & innovation (pasta cups, meal kit, high protein).
CERTIFICATIONS
IFS, Halal, Kosher, Organic, Non-GMO, Vegan
FOOD & BEVERAGE
Pastificio Riscossa f.lli Mastromauro
km 48,360 sp231 70033 - Corato (BA) T.+39803582111 info@riscossa.it www.riscossa.it
In addition to traditional dry semolina pasta, we also offer regional special pasta, egg pasta, bronze-drawning pasta, organic whole wheat pasta.We can provide PL and BRAND
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic, Iso 2205; Iso 14001
Pedon is an Italian company, offering innovative, tasty, easy-to-use legume- and grain-based food solutions that help people adopt a balanced diet.
RAFF srl was born in the heart of Sardinia and it has become the connection between the modern world and the Sardinian Tradition.
We have revisited the excellence of Sardinian cuisine in a modern key, offering fast, tasty and genuine solutions for our customers.
CERTIFICATIONS
IFS, Organic, Vegan
Canned tomatoes and Jarred sauces productions: 100% vertically integrated, Full control of the growing and manufacturing process, Sauces are made using only 100% of our tomatoes and ingredients, sourced directly from our fields.
SIA, a family company with 50 years of experience in production of frozen foods specializes in Private Label, ready meals, snacks, and seafood meals.
CERTIFICATIONS
IFS
Sapori Veri was founded in the early 1990s and now it is the leading maker of Italian artisanal biscuits and pastries. Each artisanal product is made with the passion and talent of our pastry chefs so that each bite creates memorable moments.
CERTIFICATIONS
IFS
FOOD & BEVERAGE
Via Antonio Gramsci, 5 87070 - Montegiordano (CS) T.+390981387415
info@sassonetartufi.com www.sassonetartufi.com
CONTACT
Antonio Del Pino export@sassonetartufi.com
Sgambaro Sassone
Via Chioggia, 11/a 31030 - Castello di Godego (TV) T.+39 0423760007
info@sgambaro.it www.sgambaro.it
CONTACT
Martina Durighello martina.durighello@sgambaro.it
Via Spagna, 20 37069 - Villafranca di Verona (VR) T.+390456330111 socado@socado.com www.socado.com
CONTACT
Carla Manfredini c.manfredini@socado.com
Società Alimentari Italiana
Via Ca’ dell’orbo nord, 13 40055 - Villanova di Castenaso (BO) T.+393277005680 info@pastificiobolognese1988.com www.pastificiobolognese1988.com
CONTACT
Mirko Manganello info@pastificiobolognese1988.com
-Located in South Italy (Calabria). -Manufacturer of Truffle products (Truffle Sauces, creams, olive oil, pasta, salt & seasoning, snacks, bakery), Products for food manufacturers (Cheese, Butter, Pasta, Pizza, Olive oil) Fresh truffles, Dried truffles (& Porcino), truffle powder, frozen truffles.
CERTIFICATIONS
BRC
We’re an Italian family, producing dry pasta since more than 75 years. Our facility includes our own mill, which permit us to keep to complete control on all the production process. We offer both conventional and organic durum wheat pasta and a deep selection of ancient grain recipes
CERTIFICATIONS
BRC, IFS, Halal, Kosher, Organic, Non-GMO, Vegan
Socado S.r.l. is an Italian company located in Italy with the long experience in art of making chocolate. Socado producess a big range of chocolate pralines hazelnut and pistacio spread creams for retailers and for food industries. Socado is exporting in more than 80 countries in the world.
CERTIFICATIONS
BRC, IFS, Halal, Kosher
At the heart of Bologna’s rich culinary tradition, Pastificio Bolognese stands as Italy’s undisputed leader in the Private Label market for dry tortellini production. Combining decades of expertise with advanced technology, we create a product that embodies tradition, innovation, and excellence in every bite.
CERTIFICATIONS
BRC, IFS, Kosher
FOOD & BEVERAGE
Surmont
Via Cal Lusent, 71 31040 - Pederobba (TV) T.+390423681981 info@surmont.it www.surmont.it
CONTACT
Katia Carlesso k.carlesso@surmont.it
Via Aristofane, 27 76123 - Andria (BT) +390883886040 info@terredipuglia.it www.terredipuglia.it
Via Catalatafimi, 164 71017 - Foggia (FG) T.+393475069111 torresogelsnc@gmail.com www.torresogel.it
CONTACT
Alessandro Prioli alessandro.prioli@gmail.com
Surmont, Italian Expert producer of Frozen Ready meals, Vegetables and Mushrooms. We recreate authentic Italian flavors with a unique production process and modern technology, using the finest ingredients to deliver homemade quality at the highest standards.
CERTIFICATIONS
BRC, IFS, Organic
We manufacture savory and sweet snacks, also Organic and suitable for Vegans; such as Taralli, icon food of southern Italy, crispy and baked rings made only with the finest ingredients (wheat flour, extra virgin olive oil, white wine and sea salt).
CERTIFICATIONS
BRC, IFS, Kosher, Organic, Non-GMO, Vegan
We are 3rd generation Italian producers of typical baked goods as Soft Savoiardi, Tiramisu Kit, crispy Carasau and Guttiau bread, Fregula and Malloreddus pasta, salty snacks.
CERTIFICATIONS
IFS, Halal
Organic farm producing vegetables, olives, tomatoes, wine grapes and wheat for industry on its own fields, and transforming them into finished products under the customer’s brand. The products obtained are: ready sauces, extra virgin olive oil, table olives, flour for pizza and bread.
CERTIFICATIONS
Organic
FOOD & BEVERAGE
Vergani Secondo
Via Tacito, 7 26100 - Cremona (CR)
T.+390372434331 mgritta@vergani.it www.vergani.it
CONTACT
Marina Gritta mgritta@vergani.it
Since 1881, Vergani Secondo SpA is specialised in Italian confectionery manufacturing: chocolate pralines, chocolate eggs and nougat candies. We are proud of our brand but also flexible on private label production and export oriented.
CERTIFICATIONS
BRC, IFS, ISO, RSPO
Zini Prodotti Alimentari
Via Libertà, 36 20090 - Cesano Boscone (MI)
T.+39024583546 info@pastazini.it www.pastazini.it
CONTACT
Laura Giorgetti lgiorgetti@pastazini.it
Zini is a pasta factory that stands out for the technological avant-garde of its production systems and for its research for quality, achieved with respect for environmental and social issues. Company’s commitment is directed toward the search for naturalness and well-being for all its products.
Alessandro De Carlo alessandro.decarlo@casamiagori.it
Casamia is a modern company specialized in household and professional cleaning products. It has a first production site dedicated to mops and floor cloths creation - having the privilege of being production leaders in Italy - and a second one dedicated to plastic items and brooms production.
CERTIFICATIONS
IFS, ISO 9001
HOME & HEALTH
Chemical Flacer
Loc. Bellaria, 31/A 40036 - Vado di Monzuno (BO) T.+390516778202 export@flacer.com www.flacer.com
CONTACT
Federico Azzolini export@flacer.com
Giflor
Via Palù, 9 36040 - Grumolo delle Abbadesse (VI)
T.+39044438550 giflor@giflor.com www.giflor.com
CONTACT
Maximiliano Bettini m.bettini@giflor.com
Profimed
Via P.F. Moia, 86-94 20861 - Brugherio (MB) T.+390295343578 info@profimed.it www.profimed.it
CONTACT
Elena Ghelfi sales1@profimed.it
Relevi
Via Postumia, 1 46040 - Rodigo (MN) T.+390376684058 info@relevi.it www.relevi.it
CONTACT
Fabio Cazzoli f.cazzoli@relevi.it
We are the sole Italian company manufacturer that produces tablets and capsules (liquid&powder) for automatic dishwashing machine, laundry machine and household specialties, including water softner, WC fizzing tabs, bleach tabs descaler tabs and stain remover powders.
Giflor Closure Technologies embodies Italian design, advanced tech, flexibility, top service, and eco-responsibility. We produce injectionmoulded plastic closures (flip-top caps and taps) for cosmetics, personal care, OTC and food, in +350 colors, in PP, PCR and HPDE, and foodapproved options.
CERTIFICATIONS
BRC, ISO9001, ISO14001
ProfiMed leading dental floss manufacturer for brands and retailers worldwide. Eco-friendly options, vast material choices, 50M bobbins/ year, USA logistics provider.
CERTIFICATIONS
IFS, ISO9001/2015, ISO22716/2007, FDA 21 cfr 820
The European leading Company in home care and pet care private label production. Relevi air fresheners, scented candles, moth repellents and toilet fresheners production is unique in terms of R&D, production processes, automation and vertical integration, with over 60 years of experience.
CERTIFICATIONS
IFS, AISE Charter for Sustainable Cleaning ECO CERT Natural Detergent ECO CERT Natural Origin Home Fragrance RSPO Roundtable on sustainable Palm Oil
The Italian Trade Agency at PLMA 2024
The Italian Trade Agency (ITA) is the Italian Government Agency promoting the internationalization of Italian companies abroad and the attraction of foreign investment in Italy. ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy around the world.
The Italian Trade Agency works with Italian and foreign companies along with the local authorities and businesses via its worldwide network of 79 offices in 65 countries, linked to Italian embassies and consulates. ITA offices are the ideal gateway for enterprises willing to establish business relationships with Italian partners, from sourcing Italian products, to investment opportunities in Italy.
CHICAGO
401 N. Michigan Avenue
Suite 1720
Chicago, IL 60611
T. +1 312 670 4360
F. +1 312 670 5147 chicago@ice.it
HOUS TON
777 Post Oak Blvd
Suite 320
Houston, TX 77056
T. +1 281 888 4288
F. +1 281 974 3100 houston@ice.it
LOS ANGELES
12424 Wilshire Blvd Suite 1400, Los Angeles, CA 90025
T. +1 323 879 0950 F. +1 310 203 8335 losangeles@ice.it
NEW YORK
33 East 67th Street
New York, NY 10065
T. +1 212 980 1500
F. +1 212 758 1050 newyork@ice.it
MIAMI
1 SE 3rd Avenue
Suite 1000
Miami, FL 33131
T. +1 305 461 3896
F. +1 786 497 8900 miami@ice.it
ROME
Via Liszt, 21 00144 Rome, Italy
T. +39 06 59921
F. +39 06 89280353
www.ice.it
RETAILER SPOTLIGHT
SMART & FINAL
MBD and our client partner, Smart & Final, have been dedicated to revitalizing the First Street brand to enhance the customer experience and present a new vision for the longstanding in-house private label. This multi-year initiative has involved refreshing all product categories carried in-store and online, with many of the latest updated offerings featured in Smart & Final’s first advertising campaign in five years. Airing across TV, social media and out-of-home billboards since May 2024, the campaign stars celebrity chef Roy Choi, a frequent shopper and fan of the First Street label.
Based in Los Angeles, Smart & Final is a grocery retailer with over 250 stores in California, Nevada, and Arizona, serving customers for 150 years. The brand offers a unique shopping experience through its club store within a grocery store format, showcasing over 3,000 club-sized items to fit every household and business need. At Smart & Final, private label products form almost 30% of each store’s inventory, with some categories reaching nearly 100% penetration.
The evolution of the First Street design coincides with Smart & Final’s renewed commitment to standing out from the competition. With thousands of SKUs undergoing this refresh, together we have spent the past year introducing innovative product offerings across several competitive and unique categories, such Frozen Sweet & Savory Snacks, Over the counter Medication, as well as Kitchenware & Foodservice Packaging. Quick Breakfasts & Meals,
By utilizing a set of strong core fonts, have established a cohesive look across all First Street items, complemented by vibrant, bold color palettes that enhance the product’s appeal. Each category incorporates tailored design cues, relevant informational claims, cooking times, and options for club, family, or party sizes where applicable. This holistic approach is designed to resonate better with the brand’s target audiences, elevating the overall experience to match the product’s high quality and value.
Check out what we’ve been up to…
Frozen Pasta Meals with Sauce (Family Size)
MBD has crafted a vibrant and intuitive packaging solution that perfectly captures the essence of the product while staying true to the First Street brand. This stylish and eye-catching design plays across about 12 frozen pasta favorites!
• Color-Coded Background:
Each variant features a distinct color-coded background with an energetic pattern, abstractly resembling different pasta shapes. This helps consumers easily identify their favorite pasta at a glance.
• Top-Down Photography:
The photography showcases beautifully plated, cooked pasta with minimal garnish. For nonsauced items, we’ve included actual size images off the plate, giving a clear and accurate representation of the product.
VERTEX AWARD WINNER
Frozen Chocolate Covered Berries
Nestled behind freezer doors, these smaller bags in a newer product category needed a design that works hard to grab attention. MBD pushed the concept of affordable sophistication with a tone-on-tone marbled background, mimicking the swirling of delicious chocolate layers. Simple photography takes the lead, conveying a sense of premium quality and fun. The conversational language in the “just fruit & real milk chocolate” copy emphasizes simple, healthier ingredients for snacking.
Frozen Waffles & Pancakes
A mid-size range of frozen convenience breakfast items required a vibrant and eye-catching design that appeals directly to families. The bright colors and inviting photography make these waffles hard to resist. We incorporated a subtle waffle-patterned background to add texture and warmth, tying the design together seamlessly. The product offerings range from 10-count to 60-count club sizes on select items.
Ice Cream Syrup Toppings
Modern photography and a dripping syrup effect make these ice cream toppings feel both fun and indulgent. The contrasting colors, combined with the actual product hues and imagery, create an eye-catching presentation on the shelf. This playful and approachable design elevates products that were once standard for your party sundae bar into something truly special.
Popcorn & Cotton Candy
Popcorn and cotton candy need to resonate with both families and organizations. We’ve incorporated an engaging background pattern that unifies the range, complemented by fun color combinations and SKU-specific illustrations. Highlighting that some SKUs come in 24-pack sizes with single-serve bags inside is key; we believe the “perfect snacking size” messaging appeals to all groups.
By carefully reimagining the First Street packaging across a wide range of categories, MBD has aimed to make each product not only stand out on the shelves but also align with the values of quality and value that both First Street and Smart & Final represent. Our collaborative approach ensures that every element, from vibrant color-coding to thoughtfully crafted photography, contributes to a cohesive and inviting brand identity across every SKU.
Lyndsay Stone
Lyndsay brings over 18 years of experience in the design industry, specializing in food and beverage packaging design. As a Design Manager at MBD, she is passionate about helping retailers and brands discover their unique voice through innovative creative solutions. Committed to fostering strong client relationships, she consistently seeks opportunities to inspire, challenge, and guide clients in unlocking their design potential.
SELECTING THE RIGHT DESIGN PARTNER FOR YOUR PRIVATE BRAND REDESIGN
Choosing the appropriate agency partner (or partners) is paramount to a successful private brand redesign. While it may seem like a simple task, it can be fairly complicated in actual execution.
For example, when compared to a CPG brand, private brand projects are generally more extensive in SKU count and often cover a broader scope of categories. As a result, the new or revitalized private brand’s strategy must not only consider how the brand relates to the store banner, but also how it relates to each category in which it’s expected to compete.
With a typical private brand SKU count numbering in hundreds if not thousands of SKUs, a seamless adaptation and extension of large SKU volumes is critical. Process and workflow to ensure a successful execution is mandatory. The ability to execute a design strategy is as important as the ability to create a strong brand design in the first place.
The Challenge.
The stakes are high for private brand design and revitalization projects. Selecting the best partner is one of the most important determinants of success. To assist in making a more informed decision, here are a few insights about the potential partners from which to choose.
The Options.
Design and branding firms come in more than a few flavors.
Design Firms
First, there are design firms that specialize in strategy and strategic design. Often these firms are agencies that primarily service the CPG industry and have migrated some of their business over to private branding. In many private branding projects, these firms will develop a design that is applied to a short list of SKUs over a select few categories.
Adaptive Design Firms
Adaptive design firms make their mark on the promise of seamless design adaptation, extension and rollout. They will often offer strategic design as a professional service offering, but without the extensive conceptual design portfolio of the strategic design firms outlined previously. Excellence of execution is their superpower, with a particular focus on large brands with product lineups with hundreds, if not thousands, of SKUs.
Production Firms
Production-focused firms are the third option. Less design-centric, these firms provide an option that promises strong production results at a good price. They are most effective when rolling out brands with very strict and well-defined packaging design standards.
Retail Specialists
Retail-specific firms round out the consideration set. These firms specialize in professional service offerings specific to both brick and mortar and digital retail. Private brand development and packaging may be just part of the overall offering.
“The best” paradox.
So, what’s a brand owner to do? Often, the brand owner will decide to choose the “best” firm from each area of expertise. For example, they may choose the “best” strategic design firm and partner them with the “best” adaptive firm. The rationale is that this decision will garner the best result.
But, with the myriad of complexities in private branding scale and scope, is this actually the best approach?
The Watchout.
Successful development of private brands requires a deep understanding of private brand strategy and architecture. Successful CPG-focused design firms are expert at CPG brand design strategy, but this knowledge doesn’t guarantee successful translation into private brands. It’s one thing to design packaging for a brand that competes in one or more closely related categories. It’s quite another to establish a design system that maintains its brand integrity and effective across a dozen or more different product categories.
Then, there’s the required handoff from one firm to another. The strategic design firm must hand off their work to an adaptive firm. This requires the adaptive design firm to fully understand the design intent of the strategic design over a complete array of categories and SKUs. Losses in translation can be a concern within this scenario.
The Mandatories.
Successful design (and redesign) requires not just a few key categories to get attention, but every SKU must communicate clearly and consistently. Brand and category relevance must be embedded within the communication hierarchy. Packaging design guidelines must balance the importance of consistent brand execution with the flexibility to adjust for different category requirements.
Brand designs (and redesigns) require a brand architectural system to help consumers navigate the following:
• Size and orientation: from the smallest to the largest, extreme vertical to extreme horizontal
• Forms: bottles, boxes, cans, etc.
• Tiers: more than one level of quality within the category
• Multiple varieties and sub-varieties
• Formula variations: light, organic, allergen-free
• Callouts: proprietary or new ingredients, special formula, key quality or performance indicators, etc.
• eCommerce: simplified designs optimized for the digital shelf
Without a well-developed design architectural system roadmap, adaptation can get messy, stalled, or worse, lose the original concept brand equity. If developed well, the architectural system alleviates rollout challenges later (and costly rework).
A Consideration.
For most private brand owners, the most efficient approach to large private brand design/redesigns is to have a single agency complete every phase of the project: strategic design, architectural systems and adaptive rollout. There are several reasons for this:
• Strategic design concepts will be designed with adaptation in mind, avoiding concepts that are “unadaptable” or ill-suited to compete in certain required categories.
• Shoppability elements for all categories, product variation, packaging formats are embedded in up-front conceptual design.
• Print production specifications are designed into the project at the conceptual design phase.
• There is no unnecessary break in the process by attempting to educate the strategic design intent to a second adaptive/production agency.
• A single agency will plan the three phases – strategic design, architectural system and adaptive rollout as an integrated project and allocate appropriate resources to each phase.
The significant investment of time and money in brand creation and redesign requires partners who understand the challenges of a complete rollout. Begin your short-list with design partners with equal strength in retail strategy, creative concepting and adaptive design. A holistic one-stop shop strategy will ensure consistent design, a smooth workflow and quality execution from the first concept to the last SKU.
The Ukrainian private label sector is steadily developing these days due to maintaining stable demand in such products and their generally high sales. Before 24 February, 2022 the Ukrainian market of private label products demonstrated good dynamics with the average growth rates of 10%-13%. Based on this, it was positioned as one of fastest growing markets in the entire post-Soviet space and Eastern Europe.
This is also confirmed by some leading local experts in this field.
Maxim Birovash, chief editor of the Ukrainian magazine «Ratings of the Largest» and a local expert in the field of food retail, told that the Ukrainian private label market has achieved serious progress in its development since the beginning of the 2000s. He stated, “The market has experienced a significant evolution: if in the late 1990s and early 2000s it was dominated by imported products and global manufacturers, then in the mid-2000s Ukrainian companies and retail chains appeared on the market. In recent years, the situation has changed even more radically - imports make up only a small part of the local range, while among the leaders of the industry have become powerful Ukrainian manufacturers and retailers who successfully compete with the largest global brands”.
Still, the beginning of the war with Russia led to a sharp drop in the entire food retail market of Ukraine, including its private label segment (up to 35%, compared to 2021). Among the major reasons for this were the mass migration of Ukrainians and the occupation of some of their territories. The situation has begun to improve since the beginning of 2023 after the general stabilization of the military and economic situation in the country. That created conditions for the growth of sales of private label goods.
According to official Ukrainian state statistics, in 2023, sales of private label products in the country exceeded pre-war figures, while the growth is ongoing this year. This is also confirmed by an earlier study from NielsenIQ, according to which Ukraine retained its status as one of the world leaders in terms of consumption of private label goods. As analysts said, price remains the most important factor that contributes to the current high sales of private label products in the Ukrainian market. Amid the current tough business environment in Ukraine, the purchasing power of many local citizens has significantly declined,
forcing them to cut their spending on food products by giving preference to cheaper private labels.
At present, the share of private label sales on the market is estimated at 36%, which is 3% higher than in the pre-war 2021. In 2022, sales fell by 9%, which was part of the overall drop in the Ukrainian retail sector in the first year of the war. Most analysts expect that for the entire 2024, the share of private label in the Ukrainian market may reach almost 40%.
Currently, almost all major Ukrainian retail chains have their private labels, while among the leading players are ATB, SPAR, Nash Krai, and some others. As a rule, their private label range exceeds 300 items each. Already in the medium term, most of these chains want to increase the share of private label goods in their overall range.
The importance of private label for Ukraine is also reflected in the organization of regular international exhibitions and fairs in this field for the popularization of the entire segment and for creating conditions for its further growth.
An example is the International Exhibition and Conference “PrivateLabel-2024, one of the most important annual events in the field of private label in Ukraine, which was held in its capital Kiev on September 5-6, and which attracted more than 1000 vistiors and participants from various countries.
Analysts of the Ukranian KYIV Star Business Hub paper believe in good prospects of the Ukranian private label sector, however, according to them, much will depend on the further situation on the front line, as well as situation with economics and energy sector in the country during the forthcoming winter season.
Konstantin Vechir, director of business development at corporate market at Kyivstar, the Ukranian telecom and financial organization, comments, “Despite the war, the private label market of Ukraine continues to be interesting for major local players and retailers, which are constantly investing in
the expansion of their production and even exports, trying to return to the de-occupied territories. Stabilization of the energy infrastructure gives an additional impetus to the recovery of both food retail and private label market. In addition, due to the existing uncertainty and growing risks, Ukrainian retailers have a real chance to push global manufacturers out of the domestic market.”
The latter is due to the fact that after February, 24 2022 many of Western food retailers have significantly cut their presence in the country. In addition, the almost destroyed product supply chain in Ukraine also contributed to the growth of private label segment in the country, as most of local chains operate their production shops on the basis of their sale premises and areas and have generally good opportunities and conditions to expand their production volumes in the shortest time.
THE POPULARITY OF PROTEIN BARS HEALTHY CHOICE?
READ THE PRIVATE LABEL
Protein bars have skyrocketed in popularity over the past decade, becoming a staple in the diets of athletes, fitness enthusiasts, and busy professionals alike. Once a niche product reserved for bodybuilders and serious gym-goers, these convenient snacks are now widely available in supermarkets, gas stations, and even vending machines; many are available under a private label. But what’s driving this trend, and are protein bars truly a healthy option? The allure of protein bars lies primarily in their convenience and perceived health benefits. As lifestyles become increasingly fast-paced, many people are turning to quick, on-the-go snacks to keep their energy levels up throughout the day. Protein bars, with their compact size and high nutritional value, seem like the perfect solution. They promise to provide a balanced dose of protein, carbohydrates, and fats, all wrapped in a tasty package.
Moreover, the variety on offer is staggering. From high-protein, low-carb options to vegan and gluten-free variants, there’s a bar for every dietary preference. This broad appeal has helped the protein bar market grow exponentially. According to a report by Grand View Research, the global protein bar market is expected to expand at a compound annual growth rate (CAGR) of 6.9% until 2028.
Benefits of Protein Bars
Protein bars can be beneficial when used correctly. They are a convenient way to boost protein intake, especially for those who struggle to get enough protein from whole foods alone. Think of the elderly who lose their appetite. Protein is crucial for muscle repair and growth. It is important to take in enough of
this macronutrient, whereas normal meals lack or don’t provide enough of it. For intense sports, these bars could serve as a post-workout choice. Additionally, some bars are fortified with vitamins, minerals, and fiber, which can help fill other nutritional gaps in the diet.
For people trying to lose weight, protein bars can also act as a meal replacement or a healthy snack alternative, helping to control hunger and reduce overall calorie intake. The portability of protein bars makes them an excellent option for travelers, hikers, and anyone needing a quick nutritional boost without the hassle of meal prep.
HANS KRAAK Principal KRAAK MEDIA PRODUCTIES
Risks and Downsides
However, not all protein bars are created equal, and there are some risks associated with their consumption. Many bars on the market are packed with added sugars, artificial ingredients, and unhealthy fats, making them more akin to candy bars than to health foods. Consuming these regularly can lead to weight gain, blood sugar spikes, and other health issues. Consumers should read labels carefully, opt for bars with minimal added sugars and artificial ingredients, and use them as a supplement to, rather than as a substitute for, a healthy lifestyle.
Additionally, relying too heavily on protein bars can lead to an unbalanced diet. Whole foods offer a variety of nutrients and dietary fiber that protein bars simply cannot replicate. Overconsumption of protein, particularly from processed sources, can also strain the kidneys and lead to other health complications.
Keep in mind that a varied, healthy diet normally provides enough essential proteins. So, an additional bar is functional only when you are an intensive sportsperson or have a problem getting enough protein through your meals.
Protein Bars not a Quick Fix
As the protein bar market continues to grow, consumers are becoming more discerning about their choices. For this reason, private label producers are increasingly focusing on transparency, cleaner ingredient lists, and more sustainable production practices. This shift reflects a broader trend in the food industry toward healthier and more ethically produced products.
In conclusion, protein bars are here to stay, offering convenience and a quick nutritional boost for those with higher demand, whether on the go or at home. However, like all convenience foods, they come with potential downsides that need to be considered. As the market evolves, the challenge will be to balance convenience with true nutritional value, ensuring that these bars are not just a quick fix, but a genuinely healthy choice.
Hans Kraak
Hans Kraak is educated in biology and journalism and wrote three books about nutrition and health. He worked for the Dutch ministry of Agriculture, Nature and Food quality and the Netherlands Nutrition Centre. As editor in chief he publishes in the Dutch Magazine for Nutrition and Dietetics, as a food and wine writer he published in Meininger’s Wine Business International and reports for PLMA Live EU and PLMA USA.
BOLOGNA FIERE CONTINUES TO REPLICATE SUCCESFUL EVENTS WORLDWIDE…
Marca Poland is born, the new event for the Eastern
European Private Label Maket
19 – 20 FEBRUARY 2025 POZNAŃ, POLAND
As a result of the collaboration between BolognaFiere and MTP Group, Marca Poland (Poznań, February 19-20, 2025) marks the start of an international event that aims to revolutionize the private label market in Poland, opening new opportunities for Italian companies eager to expand into Eastern Europe.
The first edition of Marca Poland, the trade fair dedicated to the private label market in Eastern Europe, will take place in Poznań on February 19-20, 2025.
Co-organized by BolognaFiere and MTP Group, Marca Poland is already set for success, as it is based on the successful format of Marca by BolognaFiere (its 21st edition will be held in Bologna on January 15-16, 2025), and aims to revolutionize the private label market in Poland, creating new opportunities for Italian companies looking to expand into Eastern Europe.
In the two large multifunctional halls within the Poznań Congress Center, an international exhibition hub, the first edition is already expected to host over 200 exhibitors from Poland, Italy, Spain, Germany, and other European countries, along with 250 buyers representing the European retail chains (mainly from the East).
Antonio Bruzzone, CEO of BolognaFiere, expresses his satisfaction: “Marca Poland represents another important step forward in BolognaFiere’s internationalization strategy. As we have already succeeded with Cosmoprof in the cosmetics sector, we aim to export the 20 years of experience of Marca by BolognaFiere in the private label sector worldwide, creating a network of B2B events. Thus, after Marca China, the agreement with MTP Group Poznań represents another key development in the Eastern European market”.
The new trade fair project was presented on the international stage of Polagra, one of the most significant events in Eastern Europe for the food industry and the Horeca sector. Both Lidl and Zabka – a Polish convenience store chain with over 9,000 locations—attended the press conference at Polagra and showed particular interest in the Marca Poland project.
As already happens with Marca by BolognaFiere in Italy, Marca Poland aims to connect food and non-food producers with major European retail chains: “This event responds to a clear market need” – says Wojciech Kokotek, director of Marca Poland – “In Poland, the market share of private label within the local retail sector has reached 27% and is expected to grow in the coming years (Source: Nielsen IQ). We want
to create a platform for retailers and companies to connect and contribute to this growth with their products”.
“Marca Poland represents a unique opportunity for Italian companies wishing to enter the Polish market and neighboring countries: it will offer an important platform for networking between producers and distributors, facilitating access to new markets and creating unprecedented business opportunities,” comments Domenico Lunghi, Director of Direct Exhibitions for Food & Beverage at BolognaFiere, who adds: “The companies that take part in this project will have the chance to expand their reach by entering markets where few Italian companies are currently present, and where a significant increase in demand for quality products is expected”.
Thanks to MTP Group’s experience in organizing successful exhibitions in the food & beverage sector and beyond, and BolognaFiere’s 20 years of expertise with Marca by BolognaFiere, the new joint venture will strengthen the appeal of the respective markets in the private label sector. The international network of Marca by BolognaFiere will promote the event to ensure broad exhibitor participation from across Europe.
In addition to the exhibition section, the event will feature in-depth discussions on private label topics through dedicated conferences and testimonials from key industry players. The new trade fair is part of the already extensive and structured internationalization program of Marca, which also includes the 4th edition of Marca China, scheduled for September 2025 at the Guangzhou Poly World Trade Expo.
TUTTOFOOD 2025 AND MIXOLOGY EXPERIENCE
FORM A NEW COLLABORATION
A special encounter between food excellence and the art
of mixology
5-8 MAY 2025 MILANO, ITALY
TUTTOFOOD 2025, the international rendezvous for the agri-food community, scheduled for May 5-8, 2025, at Rho Fieramilano, and organized by Fiere di Parma (specifically by the Cibus team), will for the first time host Mixology Experience—Italy’s leading event in the world of cocktails, bar culture, and bartending.
The integration of Mixology Experience, which already boasts three successful editions held in Milan with over 450 exhibitors and around 18,000 attendees, marks a decisive step towards an integrated, comprehensive, and innovative food & beverage offering at the show, uniquely combining the expertise of TUTTOFOOD and Mixology Experience. This collaboration creates synergies that highlight the strong connection between food culture and the art of mixology, addressing the growing demand for quality and creativity in the HoReCa sector.
at our events made it easy for us to reach an agreement. National and international distributors (in both on- and off-trade) have long been looking for a leading, allencompassing event in Italy for the Food & Beverage industry with a clear B2B and global profile. Additionally, our recent partnership with KoelnMesse has made the integrated TUTTOFOOD, Cibus, and Anuga platform the world’s leading agri-food exhibition offering. This allows exhibitors to optimize their investments in trade shows and events.”
At TUTTOFOOD 2025, Mixology Experience will manage a dedicated area, conceived as the centerpiece of the “Beverage” pavilion. Attendees will have the opportunity to participate in exclusive masterclasses led by some of the world’s top bartenders, explore new mixology techniques, and taste cocktails crafted with both innovative and traditional high-quality ingredients. This dedicated area will also serve as an ideal meeting point for industry professionals interested in discovering the latest trends and forging new business partnerships in a lively and dynamic environment.
“Integrating Mixology Experience into TUTTOFOOD represents a fantastic opportunity to showcase the modernity of the hospitality industry. By blending food and beverage, this collaboration aims to create the largest national and global platform for inspiration and professional exchange in the sector,” comments Luca Pirola, creator of Mixology Experience and founder of Bartender. it, the market leader in trade events since 2009. “After three years, the 2025 edition of Mixology Experience has found the perfect setting to further strengthen its position as the B2B leading event, creating new opportunities for professionals, companies, and brands across the entire supply chain.
We were looking for a multiplier of contacts (for both our exhibitors and us) and a trade show platform visited by thousands of national and international buyers. The integrated proposal we received Fiere di Parma about TUTTOFOOD 2025 seemed like the perfect opportunity to seize. The integration of beverages and food will allow buyers, distributors, importers, decision-makers, stakeholders, and industry professionals to experience a 360-degree journey, discovering the very latest trends and the most innovative solutions in both products and services, while building exclusive business relationships within the prestigious international setting of Rho Fieramilano.”
“We are thrilled to have Luca Pirola and his team on board for TUTTOFOOD and Cibus,” Antonio Cellie, CEO of Fiere di Parma, says. “The market demand for expanding the Beverage and Mixology sections www.tuttofood.it/en
A variety of initiatives are also scheduled for TUTTOFOOD Week (May 3-8). A 7-day program of activities (Mixology Week) will offer tastings, evening events, and a packed calendar of initiatives across Milan’s rooftops, restaurants, cocktail bars, hotels, and more, creating a true fusion between the worlds of food and mixology.
BIOFACH CONGRESS 2025: YES, WE DO!
How to effect change in the organic food segment
11-14 FEBRUARY 2025
NUREMBERG, GERMANY
Three key levers for a secure food supply:
• Sustainability as determining factor in the financial landscape
• The public sector as a driver for more organic food
• Using compelling stories to market organic food
The global food supply is under significant pressure due to environmental destruction and economic uncertainty. The congress at the forthcoming BIOFACH 2025, which takes place in Nuremberg from 11 to 14 February, will highlight the solutions offered by the organic food industry and the approaches that could potentially drive the sector forward.
Under the banner “Yes, we do!”, the congress theme of BIOFACH 2025 underscores the fact that the organic sector is a pioneer in the food industry not just in theory, but in day-to-day practice – and with complete dedication and conviction. The congress is also inviting all interested parties to submit proposed topics for the event via the “Call for Ideas”.
The discussion about the impact of food on the environment is highly topical. In its “Consumer Monitor Sustainability 2024”, the German Retail Federation (HDE) revealed that a third of respondents were not aware of the correlation.
As Ravi R. Prasad, Executive Director of IFOAM Organics International, emphasises: “Amidst the urgency of global challenges like the climate crisis and food security, the organic sector is presenting workable solutions. Ecological practices not only offer an alternative, but also a proven route to resilience and sustainability worldwide.”
Tina Andres, Chair of the German Federation of Organic Food Producers (BÖLW), adds: “Organic practices have an immense potential for sovereign, sustainable and future-proof food systems, which are currently facing enormous challenges. All players in the ecological value chain must adapt, reinforce and clarify their responses and demands to the community and policymakers. The congress theme for 2025 is an invitation to work together on effective policies for change. In this context, green finance, institutional catering and communication are the key levers.”
Invest in the future – not the past: Strengthening ecological transformation through financial and tax systems
Investments in ecological practices tap into new opportunities for innovation, long-term profitability, and climate protection. The financial sector has already recognised that massive sums need to be mobilised to transform the global food system and is developing guidelines for sustainable investments and directing resources into them. In this way, investors are actively helping to shape the future of sustainable food and agriculture systems. This congress stream will provide a detailed snapshot to help the industry formulate policy requirements.
Levelling the playing field:
The public sector as pioneer in institutional catering
Catering in schools, old people’s homes, hospitals or canteens can make a considerable contribution to healthy nutrition for the wider population. In this context, the public sector could be a pioneer for genuine change on the principle “organic first”. Sustainable and fairer food systems call for an understanding of the hidden costs of food. Conventional farming often results in long-term ecological damage and increased costs for public health.
www.biofach.de/
Nuremberg, Germany 11-14.2.2025
World’s Leading Trade Fair for Organic Food
Shaping the future of food together
Immerse yourself in the inspiring world of BIOFACH 2025, where visionary thought leaders and prominent experts from the international organic food community come together to work on a more sustainable world. Here, it’s about much more than just business: Together, we are developing leading-edge solutions, for us and for our planet. Are you in?
More information and tickets: www.biofach.de/join-now
COSMOPROF WORLDWIDE BOLOGNA READY FOR NEXT EDITION
20-23 MARCH 2025 BOLOGNA, ITALY
Cosmoprof Worldwide Bologna, the leading B2B event dedicated to the beauty industry, is getting ready for the next edition with important news, aiming to guide sector growth and increase Cosmoprof brand awareness.
“Cosmoprof Worldwide Bologna is growing, thus responding to a wealthy market,” highlights Gianpiero Calzolari, BolognaFiere President.
“After the great results of the last edition, with 248,500 operators from 150 countries and 3,012 exhibitors, the event is going to celebrate new goals, thanks to the consistent growth of the international network, with Cosmoprof events that, from now on, will lead our brand in the main continents.”
From the 20th to the 23rd of March 2025, Bologna will be back as the worldwide capital of the cosmetic business: companies and operators coming from more than 150 countries will benefit from a more functional layout of pavilions, which will simplify visits to the show floor and the inclusion of new product sectors particularly relevant to the market.
Cosmoprof Worldwide Bologna, the leading b2b event for the cosmetics industry, is launching its first podcast series, CosmoFactory – From Ideas
to Innovation. The project, created in collaboration with Deanna Utroske, an expert in the beauty industry supply chain, aims to highlight the evolution of the sector by involving key players from around the world and sharing experiences and initiatives that are revolutionizing the sector.
The podcast “CosmoFactory –From Ideas to Innovation” traces its origins back to the inception of CosmoFactory in 2013, originally conceived as a project to represent specific steps of the supply chain processes with dedicated setups on the show floor. Over the years, the initiative has showcased to attendees at Cosmoprof Worldwide the production processes of iconic cosmetic products, such as lipstick, perfume, bb-cream and powder, spotlighting the high level of technology integrated throughout the supply chain. Thanks to the new project, CosmoFactory evolves from a “product factory” to an “ideas factory,” showcasing the most extraordinary innovations that are transforming the industry.
“The cosmetics industry plays a pivotal role in the research and development of new solutions, technologies, and sustainable strategies. As organizers of Cosmoprof Worldwide Bologna, the leading b2b event for international stakeholders in the sector, it is our duty to give voice to the most disruptive novelties and experiences which are transforming the sector day by day,” says Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “With the CosmoFactory Podcast we hope to create a common platform for our community where they can share motivating case-histories, discover what’s new in beauty, and get inspired.”
www.cosmoprof.com
A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai, Bangkok, Miami
Agritalia S.p.A. / 5
Certified Origins / 27
Emerge / 81
Farmo S.p.A / 29
Frostkrone Food Group / 31
Germinal Italia s.r.l. / Il Mangiar Sano S.p.a. / 33
Global Tissue Group / 2 & 3, Back Cover
Italian Trade Agency Chicago / 49
La Doria S.p.A / 35
LeBonta srl / 6 & 7
Lucart S.p.A / 15 & 37
Marca by Bolognafiere / 16 & 17
MBD (Marketing by Design) / 13
PLMA Leadership Conference / 21
PLMA World of Private Label / 9
Seneca Foods / 11
Shanghai Hutchison Whitecat Co. Ltd / 45
Tuttofood Milano 2025 / 79
Valsa Group / 39
V Label Italia / 41
VOG Home of Apples / 43
Velocity Conference / 99
Vertex Awards / 91
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PLMA AMSTERDAM
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