PROFILE BY HANS KRAAK Kraak Media Productions
A Family Business Growing and Thriving Since 1828 Because, according to Matthias Bruch:
“It’s all about our customers”
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At Globus the customer is key, which is also translated into the private label products. Example is the poultry butchery for the Czech public, but also the making of own Pelmeni in Russia. Globus also provides different products for high and low incomes. The first for example can find Azerbaijani tomatoes in the grocery isles. “As my father said, the work we do, is all about the satisfaction of our customers”, states Matthias Bruch, managing director of the Globus Holding.
“The Czech Republic is a poultry country”, explaines Jochen Baab, responsible for the management of the Globus Hypermakets of the group. “Per capita Czechs consume almost 24 kilos of poultry meat per year. That’s almost ten kilos more than in Germany.” Reason enough for Globus to open a special poultry butchery in 2020. “We still consider the Globus butcher's shops as a growth market and see the new poultry butchery as a promise for further development.”
It seems Czechs love poultry. They know this At Globus Group. In their supermarket in Cerný Most near Prague the company opened a special butchery for poultry. It paves the way for further development in the fresh segment, not only in the Globus markets in the Czech Republic, but also in Russia and home base country Germany.
But it’s not only in the Czech Republic, in all markets where the Globus Group is present, fresh, healthy and sustainable food gets more attention from their customers. According to the latest annual sales report over the period July 1th 2020 to June 30th 2021, presented in October by the Globus board, corona worked as a catalyst for this trend.
GLOBAL RETAIL BRANDS / JANUARY 2022
