GLOBAL SUPPLY CHAIN APRIL 2021 ISSUE

Page 48

UD TRUCKS

Al Masaood Commercial Vehicles & Equipment closes mega deal with Gulf Ready Mix Company to provide eight units UD Trucks’ Quester CGE420-8x4 equipped with 12-cbm Transit Mixers

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l Masaood Commercial Vehicles and Equipment, part of Abu Dhabi’s leading conglomerate–the Al Masaood Group, has recently sealed a mega contract with Gulf Ready Mix (GRM) to provide the UAEbased ready-mix company with eight units of UD Trucks’ Quester CGE 420 – 8X4 equipped with concrete mixer with a capacity of 12 cbm. Quester is the first in a new generation of UD Trucks specifically developed for the world of heavy-duty transportation. It is designed based on the Japanese quality heritage with insights from the local markets. The agreement is a significant milestone for Al Masaood and UD Trucks, as it formally marks their strong entry into the booming local construction segment. It is also the first deal by UD Trucks through its Abu

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Dhabi dealer Al Masaood that involves one of the toughest superstructures in construction field.

Provision of holistic solutions As a part of Al Masaood Commercial Vehicles and Equipment’s holistic solution, the division’s sales team conducted detailed studies into GRM’s technical & commercial aspects in order to provide them with the Quester units that will fully support their needs and requirements. Additionally, the division’s aftersales team has extended support to the company through training and scheduling of consistent maintenance checks for the delivered Quester units. The training covered the proper care of the units to maintain their optimal condition and performance and the use

of telematics system, which allows users to keep an eye on the fleet through easy monitoring and tracking of the vehicles. Furthermore, Al Masaood Commercial Vehicles and Equipment’s spare parts department was on hand to guarantee and secure the availability of parts, whenever and wherever they are required. Al Masaood’s post-sales and related services are renowned in the industry and are delivered in line with its commitment to enhanced customer experience and satisfaction, a press statement indicated. “The deal reflects the local market’s trust in Al Masaood’s ability to deliver high-performing products and comprehensive solutions according to global standards,” affirmed Mohamed El Zeftawi, General Manager, Al Masaood Commercial Vehicles and Equipment Division.


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