UD TRUCKS
UD Trucks registered sales increase of around 30% in the MEENA region Saudi Arabia remains UD Trucks’ biggest market in the region; sales in Bahrain increase 40%
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D Trucks has announced sales growth in the MEENA (Middle East, East and North Africa) region of approximately 30 percent in 2021, continuing an upwards trend for the brand, which had experienced 6 percent growth in the previous year, it was revealed at a recently convened press conference. The Japanese commercial vehicle manufacturer recorded an increase in sales in most markets, including Saudi Arabia, the United Arab Emirates, Qatar, Pakistan and several countries in East Africa.
46 FEBRUARY 2022
All-round growth UD Trucks’ flagship market, Bahrain, saw an increase of around 40 percent, reinforcing the brand’s number one status in the country. The trucks brand also saw an increase in sales by about 30 percent in Qatar. Sales also grew in Saudi Arabia, which is UD Trucks’ biggest market by volume, by 24 percent. The UAE, which hosted the regional launch of the brand’s Euro 5 models, registered an increase of 22 percent compared to 2020, the manufacturer said in a press release.
The growth is a result of a collaboration and coordinated efforts by UD Trucks and its partners throughout the region and their joint focus on supporting UD customers. The brand’s well-built and robust products, the introduction of the Euro 5 range and upgrades to the Euro 3 line-up, a strong retail network and partnerships, and the impact of its ‘Better Life’ strategy, have all played significant roles in the company’s success. UD Trucks’ widest-ever range, which covers almost all segments in the heavy-duty and medium-duty
