Warehouse Automation Systems
Raha: New tech-driven e-commerce platform set to redefine Kuwait’s grocery experience
E-Grocery Pick Up Store.
The homegrown e-grocery start-up features the country’s first fully automated fulfillment Centre developed by Swisslog
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aha, the region’s newest e-grocery platform, has announced that it has officially launched in the Kuwait market, with its app now available on all Apple iPhones and Samsung Android devices. An innovative homegrown concept, Raha is the Middle East’s first pure-play, fully automated e-grocery platform offering a full range of groceries, fresh produce, and household essentials. It also features Kuwait’s first fully automated robotics-fulfillment centre, and one of the first centre of the kind globally with a chilled warehouse capability, a press statement indicated. Developed by global warehouse automation specialist, Swisslog, the centre serves as the core foundation of Raha’s technology-driven operational model and fully automated, datadriven intralogistics system featuring the AutoStore solution; an innovative automated material handling solution
36 MAY 2022
that uses robots on top of an aluminum grid system to store and locate goods, efficiently delivering them to pick stations for processing. Conceived as a digital operation first and foremost, Raha is making a huge investment in its technological infrastructure and completely selfserving operational model, including the robot-led fulfillment team and in-house preparation of all fresh items.
Smart platform Raha’s easy-to-navigate smart platform leverages users’ data and insights to provide a personalized customer journey unlike any other in the market, with made-to-order items, easy step-by-step customization, tailored recipes and an impressively wide range of varieties across all product segments. Raha’s investment in technology and innovation did not come as an added
David Dronfield, General Manager, Swisslog Middle East.
value extension of the business, but rather has been the driving notion at the heart of its conception and service model from the very beginning. “Every step of the customer journey from first log-in to final order delivery has been carefully designed to deliver maximum convenience. We wanted to translate and elevate the traditional grocery experience at its absolute best to a seamless digital experience,”affirmed Saleh Al-Tunaib. CoFounder and CEO, Raha.
