QR CARGO
Qatar Airways Cargo recently launched the latest ‘Chapter Three’ in its WeQare charitable initiative LET’S STAND TOGETHER CHAPTER 3
“The carrier’s latest initiative was titled ‘Let’s Stand Together’ and included a donation drive that sought to gather donations in kind for children over a 15-day period in April-May 2022.”
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lobal Supply Chain conducted an exclusive interview with Guillaume Halleux, Chief Officer Cargo at Qatar Airways to get the low-down of this charitable proposition and assess its progress. Global Supply Chain (GSC): Qatar Cargo recently announced ‘Chapter 3 of WeQare Programme– Let’s Stand Together’. Tell us more about this initiative? Guillaume Halleux (GH): The third chapter is part of our long-term sustainability programme, WeQare. Children are the future generation and every child has the right to dream. To make their dreams come true, we based our Chapter 3 “Let’s Stand Together” solely around children. We garnered the support of people worldwide in the charity drive to gather donations of toys, educational materials, and sports items. The idea behind Chapter 3 ‘Let’s Stand Together’ came to me when I was on a trip to Africa with my family and visited an orphanage. We were humbled by the visit and considering the role of Qatar Airways Cargo in air freight, we decided to launch the donation drive and involve our employees across the group and our customers worldwide to contribute and be part of this vision. GSC: Give us more details about the mechanics and operations of this Chapter 3? GH: We rolled out the charity drive
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worldwide, opening it up for business partners, friends, families, and anyone willing to participate in this noble campaign. Each of our stations set up its own collection point where people could drop off their donations. We also opened six collection points for our employees as well as a public collection point in Doha. To foster team building, during our internal annual cargo conference, all donations were sorted in Doha with participation from over 200 colleagues from Qatar Airways Cargo and our handling partner Qatar Aviation Services Cargo. GSC: What propelled Qatar Airways Cargo to make this move? And offer a friend and confidant GH: We are concerned about the legacy GH: WeQare was launched with Every child needs a familiar source of comfort; someone they can we leave for the future generation. Asinthe Chapter 1 – daunting. One Million Kilos, providing confide when the world outside seems Because WeQare, we want to give children a world’s leading cargo carrier, we constant strongly free transport companion they can call their own. of 1 million kilos of believe in giving back to the community humanitarian aid and medical equipment Moved by people and protecting our environment.qrcargo.com Our to charitable organisations. Many of our intention is to build and contribute to a freight forwarders have been allocated sustainable future through a sustainable space to give to charities of their choice. business. It was launched at the right time when The leadership team of Qatar Airways people worldwide were affected due to Cargo came together to brainstorm on how the pandemic. we could make sustainability applicable A number of freight forwarders and to our everyday life, through a series of ground handlers even offered their concrete actions designed for the industry. door-to-door services free of charge, be Hence, partly triggered by the Covid-19 it customs processing or pick-up and pandemic and given that sustainability is delivery. Chapter 2 – Rewild the Planet top on our agenda, WeQare was launched was launched in February 2021, through in the summer of 2020. which we offer free transportation for wild animals back to their natural GSC: Tell us more about Chapter 1 and habitats. This capacity is being made Chapter 2 and how successful were these? available for wildlife NGOs, and we
