10 Quick Tips to Grow Your Business You had a dream…you wanted to be your own boss. You wanted the freedom and the money to do the things you wanted in your life and to do them without being controlled by someone else. The boss. You were passionate about what you wanted to create, who you wanted to help and why you wanted to do it. And so you set out to run your own business. Sound familiar? If you consider yourself to be a successful business owner, I know you started out just like that. Your dream began and you were so excited. You got your business cards, your Facebook (and other social media) pages, and you created – a job. And not only did you create a job, but one that took LOTS and LOTS of time, and LOTS and LOTS of money. Only to get not so much in return. I’m guessing this took a long time, too. Right? Great deals of money were spent on hiring those gurus, the experts that told you they could turn you into an overnight success, only working 4 hours a week. Others touted that they had been living in their cars and then six months later were generating 6 and 7 figure incomes. If they could do it, you could too. You bought into those promises, built up your ego knowing that you were just about to turn the corner, and then nothing. Or less than nothing. Four out of five businesses close within the first year of operation. Generally because they don’t have the monetary backing to do what’s necessary to keep the doors open. Here’s where it gets deep. Why don’t they? They might make the best widget in the world, but have they priced it right for the market? Do people know the seller exists and do they want what s/he has to sell? When a business doesn’t take the time to do the work needed to create a business (not just the production of the product or service), then the business is eventually going to fail.
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